Les aspirations les plus absurdes et les plus téméraires ont parfois conduit à des succès extraordinaires.
- Vauvenargues
St. Moritz has been a famous health resort in Engadine since the 19th century. At first, it was only frequented by spa guests, before the village developed into a high alpine sports centre, and for a time it was a playground for the rich and famous. There’s still some of that element present but not as in its hey day of the 70s. For nine months of the year it’s just another picturesque village in the gorgeous Swiss Alps, with Lake St. Moritz lying at its heart.
Crucially it is quietly forgotten by the outside world. Residents can breathe and go about their daily chilled out lives. For those precious nine months it was great to hike and ski there as my boarding school wasn’t too far away from getting there. But the other four months of the year, the high season, it gets flood with skiers and altogether more showy crowd.
The frozen surface of the lake, which can only be described as a desert of snow, now serves as a symbol of the resort itself. From nine months of natural bliss to four months of chaos and madness. Every time the ice lends its surface to polo tournaments, horse races, and the wealthy and beautiful make the pilgrimage down the mountains from their grand hotels, St. Moritz seems to transform. St. Moritz’s newest ‘gimmick’ for the past three years or so has been to serve the International Concours of Elegance St. Moritz - or The ICE St. Moritz - as a kind of classic car museum with an adventurous character.
Since the first ever The ICE St. Moritz in 2019, historic rally cars have been exhibited to the sports car-crazy public on the opening day, before demonstrating their horsepower on the ice racetrack on the second day of the event. However, the fact that The ICE is taking place on Lake St. Moritz, of all places, is no coincidence. In 1985, a group of Scottish and British sportsmen drove their vintage Bentleys to St. Moritz to celebrate the centenary of the Cresta Run (an eccentric and high spirited toboggan amateur race). As part of the festivities, they drove their cars on the racecourse across the frozen Lake St. Moritz.
This year, however, the ICE St. Moritz evolved slightly differently. For the first time, the event was held on two days: Friday 24 and Saturday 25 February. On the first day, the lake was transformed into an open-air museum, where the jury evaluated the cars on display from an aesthetic perspective. Then, on the second day, the actual race took place, whereupon the jury evaluated the classic cars from a performance perspective.
This year there were five category winners. In the ‘Open Wheels’ category, the 1958 Maserati 420M/58 “Eldorado” held its own. Meanwhile, the ‘Barchettas on the Lake’ category crowned the Ferrari 500 Mondial Series II from 1955 as the winner. My personal favourite, the aforementioned Ferrari 250 Testarossa ‘Lucybelle’ emerged as the winner in the ‘Le Mans 100’ category. As expected, Lancia Strato’s HF Zero of 1970 came out on top in the ‘Concept Cars & One Offs’ category. Last but not least, judges crowned the 1958 Bentley S1 Continental Drophead Coupé as the winner of the ‘Queens on Wheels’ category.
The evening gala took place at Badrutts Palace, which towers over the city like a castle with its high stone walls. In the stimulating semi-darkness and under shimmering candlelight, riders, collectors, enthusiasts, the public and media from all over the world celebrated the conclusion of one of the most anticipated competitions in the Engadine. Overall it’s spectacular fun and contrary to what one might believe it really does draw the car enthusiast crowd rather than the snob mob. It’s a very chilled event and bags of fun.
On a sunny terrace with a view of the Saint Moritz Lake, you'll find the St. Moritz Dorf. The second part of the city is a health resort called Lakefront, St. Moritz Bad on the Valley Floor, which offers more affordable lodging. A few of the numerous winter activities include skiing, snowboarding, ice skating, bobsledding, and tobogganing on the 1.2-kilometer-long fast lines. Water sports, biking, and hiking are all very popular in the summer. Skiing on glaciers is also feasible.
Automobili Lamborghini’s Polo Storico of started its celebrations of Automobili Lamborghini’s 60th anniversary by taking part in THE ICE motoring event and international concours d’elegance in the beautiful setting of the St. Moritz frozen lake. The Polo Storico-certified one-off Miura P400 S “Millechiodi” participated in the competition that took place against the backdrop of the mountainous Engadine region surrounding the Swiss town. Its famous frozen lake shed its role as a snow polo competition field for the weekend, to become a playground for the world’s most beautiful classic cars. Also present were the Iron Dames drivers from Iron Lynx Motorsport Lab for an ice-driving experience behind the wheel of a Miura P400 SV. https://www.instagram.com/p/CpdUYkzrGYl/?igshid=NGJjMDIxMWI=
The @theicestmoritz: Where the international jet set, motor-heads, and lovers of all things vintage come together to experience a competition like no other. Against scenic backdrops and ice-cold champagne, this two-day event, sponsored by @richardmille, approaches motorsport with unrivalled style while embodying the utmost height of luxury. —— Swisswatches went along for the ride - visit the link in bio to join editor @philippriehr on his first trip to the event. (at St. Moritz) https://www.instagram.com/p/Cp0fUXyoCO9/?igshid=NGJjMDIxMWI=
I really appreciate people who create beautiful experiences. Here are a number of places i think are really cool, and i would like to visit.
Ader Error Sinsa - Seoul
It's like an art exhibit that doubles as a store. Experiential retail is so genius!
Sphere - Paradise, Nevada, USA
It's a music and entertainment arena that has really cool displays on the outside. Below is the view from a nearby window, when the sphere display made it look like a yellow cartoon character.
and on the inside...
Ski Resort - St Moritz, Switzerland
Prada sponsored lifts, and waiters on ice skates? thank you.
While visiting St. Moritz for a skiing trip with my friends, we decided it would be nice to switch things up, and try a different activity than skiing. We decided to go to an ice skating rink, as the ones on the frozen lake where unsafe at the moment due to a recent accident. I used to do figure skating for 2 years, however that was a while ago, so I don’t consider myself a great skater. We tried playing hockey, while at the rink and overall spent around 2 hours on the ice. I really enjoyed this activity, especially because I got to do it with my friends.