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Bearing Market Growth in Future Scope 2022-2032 | JTEKT Corporation, MinebeaMitsumi Inc., NSK Ltd
Bearing Market Growth in Future Scope 2022-2032 | JTEKT Corporation, MinebeaMitsumi Inc., NSK Ltd
According to insightSLICE, current research Global Bearing Market has been included, which is intended to offer local and worldwide market information from 2023 to 2032. It contains numerous essential factors in the sector’s present remuneration. The research study also looks at industry segmentation and the vast range of profitable opportunities available in the industry. The study also includes…
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#Bearing#Bearing manufacturing companies#Bearing market#Bearing market CAGR#Bearing market share#Bearing market size#Bearing market trends
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Demystifying the Bull and Bear: Understanding Market Trends
In the world of finance and investing, terms like “bull market” and “bear market” are frequently thrown around. But what do these terms really mean? Today, we’ll dive into the fascinating world of market trends and gain a clear understanding of these commonly used phrases.
Bull Market: Riding the Wave of Optimism
When we hear the term “bull market,” it signifies a period of rising stock prices…
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Europe Ball Bearings Market looks to expand its size in Overseas Market
Latest added Europe Ball Bearings Market research study by Market Research Forecast offers detailed outlook and elaborates market review till 2032. The market Study is segmented by key regions that are accelerating the marketization. At present, the market players are strategizing and overcoming challenges of current scenario; some of the key players in the study are NSK Ltd. (Japan), Schaeffler AG (Germany), Nachi-Fujikoshi Corp (Japan), Myonic GmbH (Germany), LYC Bearing Corporation (China), Luoyang Huigong Bearing Technology Co. Ltd. (China), Koyo (Japan), ISB Industries (Italy), NTN Bearing Corporation (The United States), SKF (Sweden), The Timken Company (The United States), THB Bearings (China) etc.
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The Europe Ball Bearings Marketsize was valued at USD 4.92 USD billion in 2023 and is projected to reach USD 17.94 USD billion by 2032, exhibiting a CAGR of 20.3 % during the forecast period.
Influencing Trend: Technological Advancement in Equipment to Propel Market Growth
Market Growth Drivers: Rising Demand from the Automotive and Construction Sectors to Aid Market Growth
Know your current market situation! Not just new products but ongoing products are also essential to analyze due to ever-changing market dynamics. The study allows marketers to understand Europe Ball Bearings Market consumer trends and segment analysis where they can face a rapid market share drop. Figure out who really the competition is in the marketplace, get to know market share analysis, market position, % Market Share, and segmented revenue.
The Global Europe Ball Bearings segments and Market Data Break Down Product Type: Self Aligning Ball Bearings, Deep Groove Ball Bearings, Angular Contact Ball Bearings & Others","Application: Automotive, Industrial Machinery, Mining & Construction, Medical & Others
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#Global Europe Ball Bearings Market#Europe Ball Bearings Market Demand#Europe Ball Bearings Market Trends#Europe Ball Bearings Market Analysis#Europe Ball Bearings Market Growth#Europe Ball Bearings Market Share#Europe Ball Bearings Market Forecast#Europe Ball Bearings Market Challenges
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Automotive Bearing Market To Witness the Highest Growth Globally in Coming Years
The report begins with an overview of the Automotive Bearing Market and presents throughout its development. It provides a comprehensive analysis of all regional and key player segments providing closer insights into current market conditions and future market opportunities, along with drivers, trend segments, consumer behavior, price factors, and market performance and estimates. Forecast market information, SWOT analysis, Automotive Bearing Market scenario, and feasibility study are the important aspects analyzed in this report.
The Automotive Bearing Market is experiencing robust growth driven by the expanding globally. The Automotive Bearing Market is poised for substantial growth as manufacturers across various industries embrace automation to enhance productivity, quality, and agility in their production processes. Automotive Bearing Market leverage robotics, machine vision, and advanced control technologies to streamline assembly tasks, reduce labor costs, and minimize errors. With increasing demand for customized products, shorter product lifecycles, and labor shortages, there is a growing need for flexible and scalable automation solutions. As technology advances and automation becomes more accessible, the adoption of automated assembly systems is expected to accelerate, driving market growth and innovation in manufacturing.
The global automotive bearing market size was valued at USD 14.35 billion in 2022. The market is projected to grow from USD 14.76 billion in 2023 to USD 19.46 billion by 2030, exhibiting a CAGR of 4.0% during the forecast period.
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Key Strategies
Key strategies in the Automotive Bearing Market revolve around optimizing production efficiency, quality, and flexibility. Integration of advanced robotics and machine vision technologies streamlines assembly processes, reducing cycle times and error rates. Customization options cater to diverse product requirements and manufacturing environments, ensuring solution scalability and adaptability. Collaboration with industry partners and automation experts fosters innovation and addresses evolving customer needs and market trends. Moreover, investment in employee training and skill development facilitates seamless integration and operation of Automotive Bearing Market. By prioritizing these strategies, manufacturers can enhance competitiveness, accelerate time-to-market, and drive sustainable growth in the Automotive Bearing Market.
Major Automotive Bearing Market Manufacturers covered in the market report include:
JTEKT Corporation (Japan)
SKF (Sweden)
Schaeffler AG (Germany)
NSK Ltd (Japan)
NTN Corporation (Japan)
TIMKEN (U.S.)
Nippon Thompson (Japan)
RBC Incorporation (U.S.)
Iljin Co., Ltd. (South Korea)
CW Bearing (Germany)
favourable trends associated with the transportation of goods will drive the commercial vehicle demand. As mentioned earlier, these trends will drive the automotive bearing market growth during the forecast period.
Trends Analysis
The Automotive Bearing Market is experiencing rapid expansion fueled by the manufacturing industry's pursuit of efficiency and productivity gains. Key trends include the adoption of collaborative robotics and advanced automation technologies to streamline assembly processes and reduce labor costs. With the rise of Industry 4.0 initiatives, manufacturers are investing in flexible and scalable Automotive Bearing Market capable of handling diverse product portfolios. Moreover, advancements in machine vision and AI-driven quality control are enhancing production throughput and ensuring product consistency. The emphasis on sustainability and lean manufacturing principles is driving innovation in energy-efficient and eco-friendly Automotive Bearing Market Solutions.
Regions Included in this Automotive Bearing Market Report are as follows:
North America [U.S., Canada, Mexico]
Europe [Germany, UK, France, Italy, Rest of Europe]
Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]
South America [Brazil, Argentina, Rest of Latin America]
Middle East & Africa [GCC, North Africa, South Africa, Rest of the Middle East and Africa]
Significant Features that are under offering and key highlights of the reports:
- Detailed overview of the Automotive Bearing Market.
- Changing the Automotive Bearing Market dynamics of the industry.
- In-depth market segmentation by Type, Application, etc.
- Historical, current, and projected Automotive Bearing Market size in terms of volume and value.
- Recent industry trends and developments.
- Competitive landscape of the Automotive Bearing Market.
- Strategies of key players and product offerings.
- Potential and niche segments/regions exhibiting promising growth.
Frequently Asked Questions (FAQs):
► What is the current market scenario?
► What was the historical demand scenario, and forecast outlook from 2024 to 2030?
► What are the key market dynamics influencing growth in the Global Automotive Bearing Market?
► Who are the prominent players in the Global Automotive Bearing Market?
► What is the consumer perspective in the Global Automotive Bearing Market?
► What are the key demand-side and supply-side trends in the Global Automotive Bearing Market?
► What are the largest and the fastest-growing geographies?
► Which segment dominated and which segment is expected to grow fastest?
► What was the COVID-19 impact on the Global Automotive Bearing Market?
Table Of Contents:
1 Market Overview
1.1 Automotive Bearing Market Introduction
1.2 Market Analysis by Type
1.3 Market Analysis by Applications
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook
1.4.1.2 Canada Market States and Outlook
1.4.1.3 Mexico Market States and Outlook
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook
1.4.2.2 France Market States and Outlook
1.4.2.3 UK Market States and Outlook
1.4.2.4 Russia Market States and Outlook
1.4.2.5 Italy Market States and Outlook
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook
1.4.3.2 Japan Market States and Outlook
1.4.3.3 Korea Market States and Outlook
1.4.3.4 India Market States and Outlook
1.4.3.5 Southeast Asia Market States and Outlook
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook
1.4.4.2 Egypt Market States and Outlook
1.4.4.3 Saudi Arabia Market States and Outlook
1.4.4.4 South Africa Market States and Outlook
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
Continued…
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#Automotive Bearing Market#Automotive Bearing Market Share#Automotive Bearing Market Size#Automotive Bearing Market Trends
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Increasing Demand for Vehicles in Emerging Economies Driving Demand for Automotive Bearings
The affordability of vehicles has increased significantly over the past few years. Technological advancements have paved the way for cheaper vehicles, along with which, the increasing disposable income of people has made it easier for them to buy private vehicles. Owing to these factors, the global automotive industry has been registering considerable growth over the past few years. Developing countries, including China, Indonesia, India, and Thailand are majorly contributing to the growth of the automotive industry.
Bearings are majorly of three types, namely plain bearing, roller bearing, and ball bearing, among which, the demand for ball bearings has been the highest up till now. These bearings are utilized widely in two-wheelers and passenger cars. Ball bearings are further of different types, namely self-aligning, deep-grove ball bearing, angular contact ball bearing, and thrust ball bearing. In the coming years, however, the demand for roller bearings is projected to grow significantly.
This is due to the increasing sales of heavy-duty vehicles. In addition to this, the latest enhancements in heat generation and reducing friction by these bearings is also predicted to create their high demand for off-road vehicles and commercial vehicles. Thrust roller bearing, needle roller bearing, spherical roller bearing, cylindrical roller bearing, and tapered roller bearing are the different types of roller bearings. Among all these, the demand for tapered roller bearings is expected to be significantly high in the years to come.
Bearings are made of different kinds of materials, such as fiber-reinforced composite, solid polymer, and metal polymer. Out of these, the demand for metal polymer bearings has been the highest in the past, owing to the various advantages of this material, including long-lasting nature, cost-effectiveness, dimensional stability, and negligible stick-slip. Among the different vehicle types, the demand for automotive bearings is predicted to rise significantly for electric vehicles in the years to come.
The increasing acceptance of electric vehicles and government policies for encouraging their adoption are projected to drive the demand for automotive bearings in the years to come. The Asia-Pacific region emerged as the major automotive bearing market in the past and the situation is likely to remain the same in the years to come as well. The regional domain is being led by China, as the demand for automobiles in the country is on a rise. In addition to this, the exports of small-sized and low-end sized bearings are leading to the expansion of the domain in the country.
In conclusion, the market is growing due to the rapid expansion of the automotive industry in developing countries.
#Automotive Bearing Market Share#Automotive Bearing Market Size#Automotive Bearing Market Growth#Automotive Bearing Market Applications#Automotive Bearing Market Trends
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Bearing Market Will Generate Booming Growth Opportunities to 2032 | JTEKT Corporation, MinebeaMitsumi Inc., NSK Ltd
Bearing Market Will Generate Booming Growth Opportunities to 2032 | JTEKT Corporation, MinebeaMitsumi Inc., NSK Ltd
An overview of the market segment, size, share, sectional analysis, and revenue forecast, as well as a complete analysis, are included in the Bearing Market study. It engulfs micro and macroeconomic factors, industry trends, dynamics, and the strengths and weaknesses of the top competitors. It also includes details on sales channels, distributors, traders, and dealers, as well as research…
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Sensor Bearing Market Growing High CAGR During 2023-29
According to Precision Business Insights, the global Sensor Bearing Market is poised to grow at a significant CAGR of 5.5% during forecast period 2023-2029
The global sensor bearing market size was valued at USD 6.62 billion in 2022 and is poised to grow at a significant CAGR of 5.5% during the forecast period 2023-29. It also includes market size and projection estimations for each of the five major regions from 2023 to 2029. The research report includes historical data, trending features, and market growth estimates for the future. Furthermore, the study includes a global and regional estimation and further split by nations and categories within each region. The research also includes factors and barriers to the sensor bearing market growth, as well as their impact on the market's future growth. The report gives a comprehensive overview of both primary and secondary data.
View the detailed report description here - https://www.precisionbusinessinsights.com/market-reports/global-sensor-bearing-market
The global sensor bearing market segmentation:
1) By Functionality : Displacement, Speed, Temperature, Vibration and Others.
2) By Application : Anti-lock Brake Systems (ABS), Electric Motors, Material Handling Equipment and Others.
3) By End User : Aerospace & Defense, Automotive, Metal & Mining, Oil & Gas, Transportation and Others.
The primary factors of the sensor bearing market drivers are the increasing demand for bearings with longer service life, higher efficiency, and lower maintenance requirements. The sensor bearing market report helps to provide the best results for business enhancement and business growth. It further helps to obtain the reactions of consumers to a novel product or service. It becomes possible for business players to take action for changing perceptions. It uncovers and identifies potential issues of the customers. It becomes easy to obtain the reactions of the customers to a novel product or service. It also enlightens further advancement, so it suits its intended market.
The sensor bearing marketresearchreport gives a comprehensive outlook across the region with special emphasis on key regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific was the largest region in the sensor bearing market report, accounting for the highest share in 2022. It was followed by Asia Pacific, and then the other regions.
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The important profiles and strategies adopted by sensor bearing market key players are Timken (US), NSK Corporation (Japan), Schaeffler Technologies AG & Co. KG (Germany), NTN Corporation (Japan), Nachi Europe GmbH (Germany), Mageba SA (Switzerland), JTEKT Corporation (Japan), Fersa Bearing SA (Spain), BRTEC (China), ABB Group (Switzerland), SKF (Sweden), covered here to help them in strengthening their place in the market.
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We are a market research company that strives to provide the highest quality market research insights. Our diverse market research experts are enthusiastic about market research and therefore produce high-quality research reports. We have over 500 clients with whom we have a good business partnership and capacity to provide in-depth research analysis for more than 30 countries. In addition to deliver more than 150 custom solutions, we already have accounts with the top five medical device manufacturers.
Precision Business Insights offers a variety of cost-effective and customized research services to meet research requirements. We are a leading research service provider because of our extensive database built by our experts and the services we provide.
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#sensor bearing market size#sensor bearing market share#sensor bearing market growth#sensor bearing market trends#sensor bearing market dynamics
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Global Bearings Market is forecasted to grow further into US$ 120 billion Opportunity by 2028: Ken Research
Buy Now
What is the Size of Global BEARING INDUSTRY?
Global Bearing market is growing at a CAGR of ~% in 2017-2022P and is expected to reach ~USD Bn by 2028F.
The Bearing Market is largely driven by continuous upgradation in the product from multiple players, and growing usage of bearings.
New product launches by players and collaboration among the industry is one of the driving factors of the Global Bearing Market. For instance, In June 2022, The Timken Company announced that it is designing and supplying main shaft bearings for GE Renewable Energy Haliade-X, the world’s most powerful offshore wind turbine. Furthermore, In December 2020, The Timken Company acquired the assets of Aurora Bearing Company.
Aurora manufactures rod ends and spherical plain bearings, which serve a diverse range of defense sector.
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Counterfeit products are posing one of the major challenges for the Bearings Market. Leading companies in bearings product manufacturing are more open to this threat. Manufacturing fake products lead to machine damage and injuries. For instance, In October 2019, JTEKT cooperated with World Bearing Association (WBA) and its efforts against counterfeiting globally by developing a new WBA Check App (WBA Bearing Authenticator) to protect its customers and dealers from property damage risk, injuries, and other events.
GLOBAL BEARING MARKET BY PRODUCT TYPE
The Global Bearing market is segmented by Product type into Plain Bearing, Ball Bearing, Roller Bearing and Others.
Rolling bearing segment held the largest market share of the Global Bearings Market in 2022P. Rolling bearings are used in multiple industries such as automotive, capital equipment, aerospace, home appliances, and others
Roller bearing is a type of rolling-element bearing that used a cylinder instead of a ball. Roller bearings are used in all main shaft and auxiliary drive shaft applications to support the pure radical load.
In July 2021, NTN Bearing Corporation announced the latest innovation, the KIZEI spherical roller bearing. Spherical roller bearings are manufactured with metallic shields that protect the bearing from solid contamination such as dust, pebbles, and other debris.
GLOBAL BEARING MARKET BY APPLICATION TYPE
The Global Bearing Market is segmented by Application into Automotive, Application Transmission, Aerospace & Defense, Construction and Others.
The automotive segment accounted for the largest market share in 2022P, owing to the surging automobile production worldwide.
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The increasing demand for vehicles is leading the automotive segment and is forecasted to be the fastest-growing segment in the forecast period.
In September 2022, SKF and NIO, a leading premium smart electric vehicle manufacturer, have strengthen the strategic corporation. As part of the agreement, SKF will be the preferred supplier of ceramic ball bearings.
GLOBAL BEARING MARKET BY GEOGRAPHY
The Global Bearing market is segmented by geography into North America, Europe, Asia- pacific and LAMEA.
Asia Pacific accounted for the largest market share within the Global Bearings Market in 2022P, owing to surging machinery and motor vehicle production.
The increasing demand for aftermarket products for industrial equipment and motor vehicle repair. The surging construction and mining industry requires efficient industrial tools to operate, which further propels the growth of this region. Presence of leading companies manufacturing bearings products, like JTEKT Corporation, NSK Ltd., NTN Corporation, HKT Bearings Ltd., and others, are expected to further boost the expansion of this market.
For More Insights On Market Intelligence, Refer to the Link Below: –
Global Bearings Market
#Africa Bearings Market Forecast#Asia Pacific Bearings Market#Automotive Bearings Supplying Companies#Ball Bearings Market#Bearings Material Suppliers Globally#Bearings Products Market#Bearings Raw Material Suppliers#Challenges in Growth of Bearings Market#Competitors in Bearings Market#Demand for Bearing in Consumer Sector#Distributors of Bearings Globally#Emerging Companies in Bearing Market#Europe Bearings Market Forecast#Global Ball Bearing Market#Global Ball Screw Market#Global Bearing Distributors#Global Bearings Industry#Global Bearings Industry Outlook#Global Bearings Market#Global Bearings Market Trends#Global Flexure Bearings Market#Global Magnetic Bearings Market#HKT Linear Bearings Market#India Bearings Market#Investment in Bearing Manufacturing Start-ups#JTEKT Deep Groove Ball Bearings Market#Latin America Bearings Market Forecast#Leading Players in Bearing Market#Major Players in Bearings Market#Middle East Bearings Market Revenue
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3 unstoppable stocks that don't care about the bear market
Introduction
The stock market can be a volatile and unpredictable place, with bull and bear markets causing fluctuations in stock prices. During a bear market, when stock prices are falling and investor sentiment is negative, it can be challenging to find stocks that continue to perform well. However, there are certain stocks that have proven to be resilient and even thrive during bear markets.…
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have we talked about the woolworths debacle yet?
Sigh.
Alright kids strap in, because the culture wars are back and stupider than ever.
So there are two characters you need to be familiar with in this story before we continue:
Woolies (i.e. Woolworths) - One of two supermarket chains in Australia. Not related to the giant Woolworths chain that used to exist overseas, other than the Aussie one swiped the name because the original forgot to trademark the name 'Woolworths' here. Biggest company in Aus, and also the biggest employer. Not a brand anyone with more than two braincells would pick a fight with.
Peter Dutton - Man with less than two braincells, and current leader of the political opposition in Australia. Best known for bearing a passing resemblance to a potato and once demanding that a homophobic song get played for balance when a football halftime show performed 'Same Love'. His reputation is so bad that if you told an Australian that Dutton's favorite pastime was drowning puppies, they probably would believe you.
And to prove our point, here's the best headline a friendly newspaper could come up with to try spin his image:
The third thing you need to know is that in Australia we have a national holiday called "Australia Day" which is basically a scheduled day for everyone to get into a giant argument.
This is because for the last 30ish years it has been held on the anniversary of the British claiming the land around Sydney as a colony which was:
a) More the founding of an English prison then the founding of Australia, and more importantly
b) from the perspective of the people who were already living here, kindof a very shit day
Now not everyone agrees on this, and even those that don't 'celebrate' will often still have a get together with friends, but it can't be denied that we've shifted a long way from the days when the country used to celebrate Australia Day by kitting ourselves out in Aussie flag budgie smugglers, drinking enough beer to drown Harold Holt, and partying like it's 1789.
(Now a brief break for a real photo of Peter Dutton at a press conference)
Good luck sleeping tonight. Anyway back to the story.
As a result of this shift away from the trend of showing your patriotism by wearing Australian flag underpants, this year Woolworths decided that they were no longer going to be rolling out their box of southern cross thongs - on the grounds that "this kitschy shit never sells" and they are far too busy with more important things like blaming price gouging on inflation and installing self-checkout machines that think your canvas bag is a crime against humanity.
Never a man to miss an opportunity to act like a massive twat, upon hearing that Woolies had dumped their flag merch, Peter Dutton rushed onto the airwaves to declare that Woolworths had "gone woke" (paging 4chan circa 2009) and called for the country to boycott the store, a story which Australia's media have gleefully put on loudhale for over a week now in order to drive outrage clicks.
We at this point remind you that Woolworths is a company which, as we previously mentioned, basically has a monopoly on selling food in this country. Not exactly something you can boycott.
(Another real Dutton photo break)
Needless to say Dutton's dumbass plan did not immediately put Woolies out of business, however the relentless media campaign by Rupert Murdoch's minions did result in a bunch of innocent low-wage floor staff being harrassed by The Dark Lord's fanboys and a few Woolies stores were graffitied.
Allegedly being the 'free market' guy, Dutton also kindof snookered himself by demanding the free market not decide the fate of Australia day, but logic was never one of his strong suits.
Anyway, in the end we're just going to keep having this dumb circular argument every year, fulled by a media who love fanning the flames, until a politician has the guts to shift the date to May 8 (pronounced m8), and everyone promptly forgets this was ever a thing.
All in all, that's the long and the short of it. As a final touch we'll leave you with this real tweet by Opposition Leader Peter Dutton, in all its batshit glory.
We look forward to the absolute dumpster fire of comments this post is going to generate - as is the Australia Day tradition.
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#Global Motorcycle Bearing Market Size#Share#Trends#Growth#Industry Analysis#Key Players#Revenue#Future Development & Forecast
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#Composite Bearings Market#Composite Bearings Market scope#Composite Bearings Market size#Composite Bearings Market share#Composite Bearings Market trend#Composite Bearings Market analysis
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The 2023 Barbie film is a commercial. I’m sure it will be fun, funny, delightful, and engaging. I will watch it, and I’ll probably even dress up to go to the theater. Barbie is also a film made by Mattel using their intellectual property to promote their brand. Not only is there no large public criticism of this reality, there seems to be no spoken awareness of it at all. I’m sure most people know that Barbie is a brand, and most people are smart enough to know this and enjoy the film without immediately driving to Target to buy a new Barbie doll. After all, advertising is everywhere, and in our media landscape of dubiously disclosed User Generated Content and advertorials, at least Barbie is transparently related to its creator. But to passively accept this reality is to celebrate not women or icons or auteurs, but corporations and the idea of advertising itself. Public discourse around Barbie does not re-contextualize the toy or the brand, but in fact serves the actual, higher purpose of Barbie™: to teach us to love branding, marketing, and being consumers.
[...] The casting of Gerwig’s Barbie film shows that anyone can be a Barbie regardless of size, race, age, sexuality. Barbie is framed as universal, as accessible; after all, a Barbie doll is an inexpensive purchase and Barbiehood is a mindset. Gerwig’s Barbie is a film for adults, not children (as evidenced by its PG-13 rating, Kubrick references, and soundtrack), and yet it manages to achieve the same goals as its source material: developing brand loyalty to Barbie™ and reinforcing consumerism-as-identity as a modern and necessarily empowering phenomenon. Take, for example, “Barbiecore,” an 80s-inspired trend whose aesthetic includes not only hot pink but the idea of shopping itself. This is not Marx’s theory on spending money for enjoyment, nor can it even be critically described as commodity fetishism, because the objects themselves bear less semiotic value compared to the act of consumption and the identity of “consumer.”
[...] Part of the brilliance of the Barbie brand is its emphasis on having fun; critiquing Barbie’s feminism is seen as a dated, 90s position and the critic as deserving of a dated, 90s epithet: feminist killjoy. It’s just a movie! It’s just a toy! Life is so exhausting, can’t we just have fun? I’ve written extensively about how “feeling good” is not an apolitical experience and how the most mundane pop culture deserves the most scrutiny, so I won’t reiterate it here. But it is genuinely concerning to see not only the celebration of objects and consumer goods, but the friendly embrace of corporations themselves and the concept of intellectual property, marketing, and advertising. Are we so culturally starved that insurance commercials are the things that satiate our artistic needs?
— Charlie Squire, “Mattel, Malibu Stacy, and the Dialectics of the Barbie Polemic.” evil female (Substack), 2023.
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