probably time for this story i guess but when i was a kid there was a summer that my brother was really into making smoothies and milkshakes. part of this was that we didn't have AC and couldn't afford to run fans all day so it was kind of important to get good at making Cool Down Concoctions.
we also had a patch of mint, and he had two impressionable little sisters who had the attitude of "fuck it, might as well."
at one point, for fun, this 16 year old boy with a dream in his eye and scientific fervor in heart just wanted to see how far one could push the idea of "vanilla mint smoothie". how much vanilla extract and how much mint can go into a blender before it truly is inedible.
the answer is 3 cups of vanilla extract, 1/2 cup milk alternative, and about 50 sprigs (not leaves, whole spring) of mint. add ice and the courage of a child. idk, it was summer and we were bored.
the word i would use to describe the feeling of drinking it would maybe be "violent" or perhaps, like. "triangular." my nose felt pristine. inhaling following the first sip was like trying to sculpt a new face. i was ensconced in a mesh of horror. it was something beyond taste. for years after, i assumed those commercials that said "this is how it feels to chew five gum" were referencing the exact experience of this singular viscous smoothie.
what's worse is that we knew our mother would hate that we wasted so much vanilla extract. so we had to make it worth it. we had to actually finish the drink. it wasn't "wasting" it if we actually drank it, right? we huddled around outside in the blistering sun, gagging and passing around a single green potion, shivering with disgust. each sip was transcendent, but in a sort of non-euclidean way. i think this is where i lost my binary gender. it eroded certain parts of me in an acidic gut ecology collapse.
here's the thing about love and trust: the next day my brother made a different shake, and i drank it without complaint. it's been like 15 years. he's now a genuinely skilled cook. sometimes one of the three of us will fuck up in the kitchen or find something horrible or make a terrible smoothie mistake and then we pass it to each other, single potion bottle, and we say try it it's delicious. it always smells disgusting. and then, cerimonious, we drink it together. because that's what family does.
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5 Reasons Why Your Social Media Strategy Isn't Working
Why Your Social Media Strategy Isn't Working
Very often we forget that social media channels are marketing platforms. If we keep this single fact in mind when we plan our social media strategy, we will effectively be in a better position to leverage each channel to support our marketing and advertising initiatives. Take a look at the 5 reasons noted in this article about why your social media strategy might not be working.
You're overestimating "community"
You aren't advertising
You get distracted by flashy tactics
You don't understand the data
You act like a big brand - you're not
Explore the details of the above reasons why your social media strategy isn't working. You will very likely find a few things that you can very quickly change, and get back on track.
The 2 reasons that resonated with me were:
You're not advertising
Getting distracted by flashy tactics
I am a firm believer that one should stay focussed on the fundamentals of marketing. Advertising remains central to getting access to potential customers via social media channels. In addition, these channels provide a good deal of data to help you assess the effectiveness of your campaigns, and determine how to optimize for better results. The second point or reason that hit home for me was getting distracted by flashy tactics. The idea that something is new, means that it works better, never made sense to me. The basic marketing tactics of understanding your potential customer needs, and creating messages in a clear and concise way are still the best way to go.
I've seen a few posts of people from varying us states saying "why is no one talking about x new anti LGBTQ+ bill/law in my state?" and I need you guys to know that unfortunately part of the reason you're not hearing much about your specific state is that it's not just your state. there are currently 321 anti LGBTQ+ bills in the us
you'll notice that several of these states have more than 10. Missouri and Oklahoma have 31 and 34 respectively. and some of these have already passed or are well on their way. living here has become exponentially more terrifying. and even people in states with 0 bills should be worried because they are absolutely not going to stop at state level legislation, the next step is federal law. it's really time for everyone in the us to be vigilant right now. connect with people in your community and start or get involved in movements for change, starting on a very small local level. I know it gets really discouraging looking at maps like this. you're probably not going to be able to help everyone in every state, but you might be able to make a big difference with your local community