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swimwear
I am a swimsuit manufacturer, a swimsuit designer, and the owner of a swimsuit factory, and here I share everything I know about swimsuits.Welonswimwear
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A Guide to Selecting Swimsuit Fabrics and Water-based dyes
A Guide to Selecting Swimsuit Fabrics and Water-based dyes
Swimsuits are primarily used in water-related activities, such as swimming, diving, surfing, and water aerobics. They are designed to provide comfort, support, and freedom of movement while in the water. Swimsuits are also popular for sunbathing and beach activities, as they allow for easy movement on sand and in and out of the water.
One of the main challenges that swimsuits face is the constant exposure to chlorine, saltwater, and sun. These elements can cause fading, stretching, and deterioration of the fabric and colors over time. Swimsuits also need to be durable enough to withstand the rigors of active water sports and activities, such as surfing or diving. Additionally, swimsuits need to fit well and provide adequate support to ensure comfort and prevent wardrobe malfunctions while in the water.
Keep tight, do not fall off, prevent penetration and friction, etc. In addition, the material must be able to resist water erosion and damage, and maintain good air permeability and fast drying. In competitive situations, swimsuits are designed with a greater emphasis on performance and speed to maximize an athlete's swimming speed and hydrodynamics.
What are the suitable fabrics for swimsuits?
Due to the challenges that swimsuits face, the characteristics of custom swimwears are usually excellent water resistance and quick-drying, to keep dry and comfortable while swimming and dry quickly after swimming; excellent elasticity, providing enough stretch and flexibility when swimming; swimsuits need to have good chlorine resistance due to the presence of chloride in the pool to prevent corrosion by chlorine water; when swimming outdoors, the swimsuit needs to have good anti-ultraviolet performance to protect the skin from damage.
Generally, there are these fabrics:
Polyester swimsuit fabric is commonly used for training and competitions due to its durability and quick-drying properties, and is not easily affected by chlorinated water and sunlight. The disadvantage is that it may not be breathable.
PVC swimsuit fabric has waterproof and shock-resistant properties, and is well-ventilated, but is not suitable for long-term exposure to sunlight as it will degrade.
Nylon swimsuit fabric is soft, breathable, has good elasticity and anti-ultraviolet properties, and is not easily affected by chlorinated water and sunlight. However, it is slightly thinner than polyester and is prone to friction and wear.
Polyurethane swimsuit fabric has excellent elasticity and breathability, but is more susceptible to the effects of chlorinated water and sunlight.
These fabrics have good antioxidant, anti-ultraviolet, waterproof and quick-drying properties, suitable for swimming, surfing, diving and other water sports.
What are water-based dyes?
Pigments are dispersed in water to form a suspension system, rather than being dispersed in organic solvents. Common water-based dyes include reactive dyes, acid dyes, and direct dyes. When applied to swimsuit fabrics, these dyes have the characteristics of bright colors, uniform dyeing, good dyeing effect, and not easy to fade. In addition, water-based dyes have less impact on human beings and the environment, and meet environmental protection requirements. The following are commonly used water-based dyes:
Disperse dyes: This is a water-based dye that can be used to dye polyester fibers and has good color fastness.
Acid dyes: This dye has excellent light fastness and sweat resistance and is suitable for various types of fibers, such as polyester, nylon, and polyurethane.
Primary color dyes: This is a water-based dye that can be used on various types of fibers, such as polyester, nylon, and chloroprene. This dye has high color saturation and good color fastness.
Acrylic acid dyes: This dye has a wide range of uses and can be used on fibers such as polyester, nylon, and cotton. It has bright colors and good color fastness.
What should be considered when using fabrics and dyes?
Some water-based dyes are incompatible with fabrics, which may cause uneven colors or poor dyeing effects. Therefore, it is necessary to choose compatible dyes and fabrics. Swimsuits for different purposes require different fabrics and dyes. For example, competitive swimwear usually requires lightweight, durable fabrics and bright colors, while swimming coaches and recreational swimmers may prefer soft, comfortable fabrics and soft colors.
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Take you to know Rash Guard
With the increasing popularity of water sports, the demand for functional swimwear has also increased. Among them, rash guards, which were originally designed for surfers, have become increasingly popular in recent years. The rash guard is a type of athletic shirt that is worn to protect the skin from irritation and sunburn during water sports. It is made of a special fabric that is quick-drying, breathable and offers UV protection. Rash guard suppliers can help you market your rash guard and give you an understanding of professional manufacturing.
The history of the rash guard can be traced back to the 1970s, when surfers in Australia started wearing specially designed shirts to protect themselves from the abrasive wax on their surfboards. These shirts were made of a tight-fitting, stretchy material that provided both protection and flexibility. In the 1980s, rash guards were introduced to the United States and quickly became popular among surfers. Today, they are widely used by water sports enthusiasts around the world and come in a variety of styles and designs.
What are the functions of Rash Guard? Which venues are suitable for wearing?
The main functions of a rash guard are to protect the skin from the harsh effects of the sun, water, and sand. The fabric used in making rash guards is typically quick-drying and breathable, which helps to prevent chafing and skin irritation. Rash guards also offer UV protection, which is essential for those who spend a lot of time in the sun.
In addition to their functional benefits, rash guards are also highly versatile and come in a variety of styles and designs. They can be worn alone as a swim shirt or layered underneath a wetsuit for added insulation. Rash guards are also suitable for wearing in both indoor and outdoor swimming pools, as well as at the beach, lake, or river.
What kind of fabric is suitable for rash guard?
The fabric used for rash guards is an essential aspect that determines the garment's quality and effectiveness. The ideal fabric for rash guards should be lightweight, breathable, and quick-drying, as it will be in contact with water and sweat for prolonged periods. Here are some of the most common fabrics used in making rash guards:
Nylon: Nylon is a popular fabric for rash guards because it is lightweight, durable, and quick-drying. It is also resistant to abrasion and tear, making it suitable for water sports that involve contact with rough surfaces like rocks and reefs.
Polyester: Polyester is a synthetic fabric that is often blended with spandex or elastane to create rash guards. It is quick-drying, moisture-wicking, and provides excellent UV protection. Polyester rash guards are also resistant to chlorine and saltwater, making them ideal for pool and ocean activities.
Spandex or Elastane: These fabrics are known for their stretch and elasticity, making them perfect for rash guards that require flexibility and ease of movement. They are often blended with nylon or polyester to create a lightweight and comfortable fabric that can withstand the harsh conditions of water sports.
Lycra: Lycra is a branded version of spandex that is known for its stretch and recovery. It is often blended with nylon or polyester to create a durable and flexible fabric that is ideal for rash guards.
In summary, the best fabric for rash guards is a combination of lightweight, breathable, quick-drying, and moisture-wicking properties. Custom swimsuits allow you to market more than just the Rash Guard. Nylon, polyester, spandex, elastane, and Lycra are popular fabric choices that offer these features and can withstand the rigors of water sports.
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Why do people choose leggings for exercise?
Exercise can increase the body's metabolism and blood circulation to the brain, making the mind clear, thinking agile, and the spirit more vibrant. It can also promote fat breakdown and increase immunity. As more and more people fall in love with exercise, many choose to wear leggings during workouts. Why?
During exercise, your pants undergo
Stretching and compression: Pants are subjected to stretching and compression from the body, especially during high-intensity exercises like jogging and jumping. This requires pants to stretch and move freely with the body.
Friction and abrasion: During exercise, pants come into contact with the skin, equipment, or other objects, and as a result, they experience friction and abrasion.
Breathability and moisture-wicking: To reduce body temperature and remove waste, the body secretes sweat during exercise, producing a lot of sweat and heat. Pants need to be breathable and moisture-wicking to quickly absorb and release sweat and keep the body dry and comfortable.
Protection: Pants can effectively protect the body from the external environment.
What can leggings do for you?
Support muscles: Leggings can fit snugly on the body, providing support and stability to the muscles, reducing swaying and vibration, and therefore reducing muscle fatigue and injury.
Promote blood circulation: Due to the tight fit and compression of leggings, they can promote the body's blood circulation, thereby increasing the supply of oxygen and nutrients to the muscles and improving metabolism.
Improve exercise efficiency: Leggings can reduce body resistance and air resistance, making the body more fluid and light, thereby improving exercise efficiency and speed.
Increase comfort: With soft, elastic, and breathable materials, leggings can provide a more comfortable wearing experience, reducing discomfort and pain during exercise.
Body shaping: Leggings can highlight the curves and lines of the body, increasing beauty and shaping the figure.
Understanding the fabric of leggings can help you choose them better
When producing leggings, leggings manufacturers pay great attention to wearing comfort and fabric selection. There are many types of fabrics used for leggings, including polyester fiber, nylon, spandex, and cotton. Among them, polyester fiber and nylon have good elasticity and durability, while spandex can provide better elasticity and adaptability, making leggings more comfortable. In addition, cotton leggings have natural breathability and moisture absorption, making them suitable for mild exercise and daily wear.
Regarding skin contact issues, the fabric of leggings should be breathable and moisture-absorbent, allowing sweat and moisture to be discharged in a timely manner to keep the skin dry and fresh. In addition, the texture of the fabric should be soft, smooth, and not easily rub against the skin to avoid skin irritation and damage.
Nowadays, some high-tech fabrics are widely used in the design of leggings, such as cool fabric, UV-resistant fabric, and antibacterial fabric. These fabrics not only have good moisture-wicking performance but can also provide additional benefits.
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The crucial to the success of a swimsuit brand
Swimsuit is one of the must-have fashion items in summer, and choosing a good swimsuit manufacturer is one of the keys to success. Swimwear manufacturers should be able to offer high-quality materials, advanced manufacturing techniques, and diverse design options to meet customer needs and requirements. Below we explore how to choose a reliable swimsuit manufacturer for your swimsuit brand.
First, for a swimsuit maker, the quality of the material is crucial.
The fabric should be soft, comfortable, durable and stretch well to ensure comfort and fit. Commonly used fabrics are polyester fiber and nylon, etc. When choosing fabrics, ensure that they meet international environmental standards and are not harmful to human health. In addition, swimsuit manufacturers should also offer a variety of color and pattern options to meet the needs of different customers.
Secondly, manufacturing technology is one of the important factors affecting the quality of swimwear.
A good swimsuit manufacturer should have advanced manufacturing technology and a professional production line to ensure the quality and production efficiency of the swimsuit. For example, using techniques such as flat seams, hemming and zippers can improve the firmness and comfort of a swimsuit. In addition, swimsuit manufacturers should have strict quality control procedures and testing standards to ensure that each swimsuit is of good quality and meets customer requirements.
Finally, design is one of the most important factors affecting swimwear sales.
A good swimsuit manufacturer should be able to offer a variety of design options to meet different customer needs and preferences. For example, the Triangle Side Tie Bottom Bikini Set and V-neck women high leg swimsuit, both of which are fashionable, sensual and comfortable, have caught the eye of a large number of consumers. When choosing a swimsuit manufacturer, consider whether the manufacturer can provide custom design services to ensure that your swimsuit brand is unique and differentiated.
This Tie Side One Shoulder Swimwear comes in a coral color that highlights your skin and swimwear style. It is also sexy, elastic, and fashionable, making it a perfect choice for any beach, pool, or other water activities.
Overall, choosing a good swimsuit manufacturer is crucial to the success of a swimsuit brand. Factors such as material quality, manufacturing techniques, and design choices need to be considered, and a manufacturer that can provide a high-quality service at a reasonable price needs to be selected. At the same time, establishing a long-term relationship with the manufacturer can get more benefits and services, helping your swimsuit brand to occupy a better position in the market.
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What are the costs involved in building a swimsuit brand?
There are three main costs involved in launching a swimwear brand. These are listed below, and each is further broken down in this article.
1. Cost of Goods (COG).
2. Design, development, and production management.
3. Website and marketing
Cost of Goods
COG's calculation is very simple because it is a formula extracted from the target RRP. COG is a simple calculation of this once you understand the RRP. Some of the factors that will increase or decrease Cog are:
1. Quantity -- The more you order, the lower the price. If you do not meet the normal factory minimum order quantity for fabrics and accessories, then surcharges will be applied to all aspects of the garment.
2. Production Location - Production costs in the EU are about 30% higher than in the Far East. Not just the labor to sew the clothes together, but the trims, zippers, threads, labels, badges, and packaging, which will also be produced in the EU and therefore cost more.
3. Sustainability -- Saving the planet costs more. Currently, sustainable and recycled fabrics cost more than equivalent synthetic fabrics. We estimate this to be around 20-25% more expensive than similar products, but some eco fabrics, such as silk, organic cotton, or merino wool, are significantly more expensive than synthetic fabrics. Do not be put off, although the world is waking up to the fact that we cannot continue to produce goods using toxic chemicals and are prepared to pay top dollar for those goods.
Until you gain enough traction to order the normal minimum and stop paying the surcharge, your profit won't compete with the established brands. Therefore, you need to make sure that you don't simply compete head-to-head with established brands, but offer something unique to make your brand stand out and steal their customers.
Design, development, and production management
You will need accurate CAD designs and very detailed technical packages before talking to any factory or supplier. The technical package must include a bill of materials, grade, trim, Pantone color, purchased fabric and trim, stitching method, and construction. Without this, most factories won't want to work with you. I recommend a swimsuit manufacturer to you, and you can get to know it by yourself. As long as you have the swimsuit sample, you can discuss the details with them through video or in person. When they give you the sample, you can quickly determine your own product.
Whoever designs and creates the design and technical package must know which factory will produce the goods, their capabilities and skill base, and also have a very clear idea of the cost of the fabric, trim, labor, and components, otherwise, your final beautiful picture may not reach your target price.
Website and marketing
The basic plan to sign up for Shopify or woocommerce is $30 a month -- these online storefronts give you basically all the features of e-commerce. Almost all you need to do is upload the logo and then import the list of products you want to sell. It handles all checkout and payments for you (they charge a fee, but so does the credit card machine at your physical store).
Go to Aliexpress and find the item you want to sell. You can use their photos, mark them 2-3 times the price, and list them in your store. If someone buys something from your store, you can go to Aliexpress to make the purchase and send it to your customer's address. This is called direct selling. People do wait 2 to 3 weeks for products to arrive from China to their customer's doorsteps. You only need to set the expected shipping time.
Now comes the hard part, how do you get customers to visit your online store? Facebook ads and google adwords are two popular ways to advertise online. You will have to learn how to use their advertising platform and must understand your target audience. For example, if you sell swimwear, is it men's or women's? Age range? Type of exercise? Wait. - If you spend $1 advertising to a 70-year-old woman in a nursing home, you can imagine that's a loss. This is where a lot of people fail. "If you build it, they will come" could not be further from the truth.
You need to know and anticipate trends in swimwear. When it comes to marketing and website building, make sure it's done by someone who knows your brand and your target audience. Instead of choosing the cheapest option, look for someone successful in your market. For this reason, we provide website and marketing support for our start-ups, as we see many brands using one agency
Launching a brand is not cheap, but we think the risk of failure and exposure is very low. If the product is good quality, compliant, and commercial, then you should get it back by lowering the price and selling at 65 percent
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What kind of swimsuit factory do you want to work with
Quality means that customers' needs are met. Therefore, failure to maintain adequate quality standards may be unsuccessful. But maintaining adequate quality standards also requires effort. Find out what potential customers of new products want, from initial investigations through design, specification, controlled manufacturing, and sales processes. Skills and strategies of quality control in a custom swimsuit. It begins by outlining the importance of quality control in a swimsuit factory and how it helps the business remain competitive and profitable. Then move on to discussing improvement techniques such as establishing quality control procedures, monitoring production processes, creating a quality assurance team, conducting regular audits, implementing quality control systems, using the right equipment, training employees, using automated testing, and providing feedback to suppliers. Finally, it highlights the importance of quality control and how it helps businesses stay profitable and provide customers with the best quality swimwear.
What is the quality control system like?
Quality suitability in the swimsuit industry depends on many factors, such as the performance, reliability, durability, and visual and perceived quality of the swimsuit. Quality needs to be defined within a specific cost framework.
Establishing a quality control program is the first step to ensuring the quality control of a swimsuit factory. Procedures should be detailed, clear, and easy to understand and follow. These procedures should include steps to inspect raw materials, monitor the production process, inspect the finished swimsuit, and test the swimsuit to ensure quality. The process should also include other important processes, such as packaging and delivery, to ensure that all swimwear is of the highest quality. These procedures should be reviewed and updated regularly to ensure that they meet current standards.
What is production monitoring like?
Monitor the manufacturing process and inspect finished swimsuits to ensure they meet established standards. This is an important step in any quality control system, as it ensures that the swimsuit meets standards before it is sent to the customer. To do so, factory workers must be trained to look for any defects in swimwear, such as loose threads, uneven stitching, and incorrect sizes. The factory manager should also inspect the finished swimsuit regularly to check for any defects in the structure or design. Upon completion of these inspections, the results should be recorded and any defects addressed before the swimsuit is shipped. This quality control process helps ensure that customers receive high-quality swimwear that meets their expectations.
What kind of production equipment?
This is an important step in ensuring quality control at the swimsuit factory, as machines capable of producing swimsuits that meet established standards must be used. Machines and equipment must be maintained and inspected regularly to ensure that they are operating properly. In addition, factories should use the latest technology to reduce the possibility of defects in swimwear. The factory should also establish strict procedures to ensure the proper use of all machines. It is also important to use the right type of machine for the type of fabric and swimsuit being produced.
Automated testing is a key component of quality assurance and production processes. Automated testing helps ensure accuracy and consistency in the production of swimwear. Automated testing can provide detailed reports on the process and can quickly identify any defects or problems with the swimsuit. Automated testing can also provide detailed feedback on the performance of materials and components used in the production process. This feedback can be used to improve the quality of materials and components used in the manufacturing process, which helps to reduce the occurrence of defects and improve the overall quality of the swimsuit.
Quality system review
For the system to be effective, scheduled periodic reviews are required by senior management to ensure that its effectiveness is maintained. This will require an internal audit, which must be proactive and not merely a quick fix due to quality problems.
By quality standards, we mean establishing thresholds at which the severity of defects becomes unacceptable, i.e., faults. It is equivalent to a tolerance applied to measurable factors.
Quality standards such as AATCC, ASTM, BS, DIN, JIS, and ISO must be endorsed and agreed upon by all levels of management. In the absence of... The operator of such an agreement does not know what is expected of him or her, becomes frustrated, and leaves, with unnecessarily high labor turnover and the cost of training a new workforce.
Quality-related issues in swimwear manufacturing
Sewing defect
Color effect
Dimensional defect
Swimsuit _ Defect
Sewing defects - such as opening seams, using the wrong stitching technique, similarly colored swimsuit, but using different colored threads on the swimsuit, missing middle stitches, creases in clothing, wrong thread tension, and raw edges are some sewing defects that can occur and should be noted. Your swimsuit manufacturer should be aware of the latest trends in the swimsuit market so that they can better understand the swimsuit you are going to produce. This is Swimsuit Trends 2024 to better understand where the market is going.
Color effects - Possible color defects are - color differences that end up producing swimsuit colors identical to the samples shown, using accessories that are wrong color combinations, and mismatches between dyes.
Size defects - Incorrect size grade, size measurement differences from other swimsuit parts, e.g. - Sleeves are "XL" size but clothing is "L" size. This defect does not happen and must be seen.
Swimsuit Defects - Defects can occur during the manufacturing process, such as - faulty zippers, irregular hemming, loose buttons, raw edges, improper buttonholes, uneven parts, improper cutting, and different fabric colors.
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Swimwear in the summer of 2023
The bikini is still the most popular item in the swimwear world. You'll see so many variations that it's hard to know what the latest trends are. Favorite activities -- going to the beach, squirting on a tropical vacation, or jumping into the pool at a backyard party -- topped the list. With your partner swimsuit manufacturers, submit your ideas to market cutting-edge swimsuits. The experiences people enjoy in activities have some things in common, such as basking in the sun and feeling an unrivaled sense of refreshment that can only be experienced in cool water on a hot day. Get in touch with people, make swimsuits, and offer them your products.
For many of us, keeping up with trends is as important as the fit and material of our swimsuits. The swimsuit manufacturers you work with will launch cutting-edge swimsuits and expand the market. If you're still in the process of creating a fashion suit for your swimwear brand and don't know how, or if you just want to know what swimwear trends will be in 2023, then the following list is for you.
Retro holiday
Leopard or cheetah print
High leg cut
Crops and sunscreen
Retro holiday
If you release any vintage jungle print bikinis this summer that people wear across the beach, your product will sell like hotshots. It's so important to put on a colorful jungle print bikini or swimsuit and show the world our nature because we're all connected. The trend celebrates pastel blues and greens, ruched necklines, and vintage-inspired Chinoiserie prints. Here you can discover the most stylish options in the jungle from our 2023 Swimsuit collection!
Leopard or cheetah print
Discover the coolest Jaguar print swimwear for summer 2023. The print is very beautiful and the details make this bikini a hot trend for 2023. So they are also very popular. These spots got a boost this year, becoming an ideal fun yet versatile print for many of our favorite MIDI dresses, blouses, and accessories. When we say this print is everywhere, this also applies to the beach.
Leopard print and cheetah print swimwear are definitely on trend this year. Opt for underwire jumpsuits with full-body embellish, such as a caramel color with a classic black leopard print, or go for a mix of plain black bottoms and a cheetah print bikini top.
High leg cut
It should be above the buttocks, not across them. You may even find that you prefer to wear this high-waisted style and feel more comfortable in it. Because these trunks can be paired with any top that people wear to create an attractive silhouette. High-waisted bikinis are hugely popular on beaches all over the world, from Spain to Morocco and across the Atlantic.
Crops and sunscreen
The one-piece swimsuit is versatile and suitable for everyone. Think short, long-sleeved, zippered sunscreen, square neck, and even surf-friendly onesies. Stay on trend while fitting any comfort level with a sweetheart chlorine-resistant one-piece in black patchwork and leopard print, or a classic black side strap with attractive keyhole cutouts on the straps.
Plan and design your swimwear in advance with your business plan, swimwear trends 2024 that match your swimwear market. Because these trends don't work for all women. Just because it's a bikini trend for summer 2023, you don't always have to follow them.
Hope you found this helpful.
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Here's what you need to know if you're going into the clothing business
You're new, so the risk of making a mistake is higher. Our lack of knowledge puts us at a disadvantage. At the beginning of your entrepreneurial clothing brand journey, take the time to learn the tricks and do things yourself.
For example, you can go out and hire marketing teams and publicists, and others to run your Google, Facebook, or other social media ads. Someone else then makes your product, because you don't know exactly what deliverables you need or what you should get in return for the amount you pay. You are in a vulnerable position and risk being taken advantage of.
When service companies don't perform, they tell you it's your fault. Often you don't know what you're doing right or wrong. You could have done everything right, and they could have done it badly, but you don't know. How a lack of knowledge can bankrupt you before you even start a business.
Managing a team is different from setting it up and forgetting about it
Start-up clothing brands think factory partners will solve their problems and fill in their knowledge gaps. But most of them don't.
If you're in the swimsuit business, you should have a swimwear manufacturer that you can trust, that has a quality control team and a design team, and that delivers on time, and you should know the process, and you should know as much as possible about the details and what happens, and you should know how your team handles it.
Factories will not solve your lack of manufacturing and supply chain education. In some cases, they will be amplified by it. If you tell a factory to do something, they will do it. If you tell them they're wrong, you better believe they're going to be wrong. Because factory work is to do what you tell us to do. Not correcting your mistakes.
Salespeople are sometimes better at selling themselves than your products
If my friend had tried to do her sales instead of working in a showroom from day one, she would have been in constant dialogue with potential buyers and getting real feedback from them. Maybe they're looking for tops because no one has good tops that season, or maybe what they want is a rainbow print. Who knows?
The point is, she doesn't either, she relies on others to provide her with information that doesn't have her best interests at heart. That's why it's important to do things yourself first and then hire someone else.
If she gets an order herself and does well on her own, she'll know they have a problem when that showroom doesn't sell back after the first season. It's not her. And she didn't have to take them at their word when they told her that her start-up clothing line would take off if she just made a few changes.
Everyone is sharing their work because they're going to get paid anyway
You need to have your own skills How to choose a bikini manufacturer. Suppliers swoop in, steal your money, and ship super junk that you think will do a better job than they end up doing. But thanks to the Internet and cancellation culture, there are fewer of them around. However, there seems to be a growing number of unhappy customers in the industry, or at least in the business of start-up clothing brands.
You rely on their expertise when you hire an agent or consultant to do all of your purchasing. As my customers know, I treat their products as if they were my own. I'm fucking anal, I think five steps ahead, which is annoying to most people, but completely necessary in this business.
They just don't care about the overall health of your business. You hire them, they do their job, and if they need to do it again, they'll make sure you pay them again, and then they do it again. At the same time, you see your bank account getting lower and lower.
I've seen this happen with a lot of new brands.
Now let's go back to where we started. To be fair, sometimes brands communicate poorly, which is why there are so many problems. But sometimes they hire people who simply don't care about the success of the customer or the brand.
Talking about the blame game
In the supply chain, the fabric goes from the fabric supplier to the printer and then to the factory.
Fabric suppliers weave or weave fabrics. The printer then prints the fabric and sends it to your factory to be cut and sewn into clothing. Usually three separate companies. Fabric suppliers will blame the printers. The printer is to blame the factory. Factories will blame others below them.
The only person responsible for what went wrong is you
I don't recommend anyone approve based on photos. All approvals should always be done in person. But sometimes, for whatever reason, you need to break the rules. With the approval we are doing, we are very confident that we will be able to see any flaws or problems in the pictures.
No matter how good someone is or how well recommended, you always have to be on top of your game, checking and double-checking everything. She learned her lesson on a very small order; She will never let that happen to her again, and as her orders get bigger, they will help her protect herself.
What should you consider before selling swimsuits? Your job is to cross your t's, hit your i's, and make sure everything is exactly how you want it to be.
What, are you prepared for the storm ahead? I wish you all the best!
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There is a good market for women's sportswear, light sports market hot
There is a good market for women's sportswear, light sports market hot
After the epidemic was brought under control, the number of people going to gyms every day increased dramatically, and so did sales of fitness clothing. According to the survey, sweatshirts and tank tops are the two most popular segments of the fitness wear market and are expected to grow the most by nearly 4% between 2022 and 2032.
China leggings are a strong supply for this market. The global penetration rate of light sports 2 has increased in the face of the epidemic, and there is great room for development in China. According to GWI's Global Sports and Fitness Economic Report, the global sports market has declined in the wake of the pandemic, but the penetration rate of static sports (mainly light sports such as yoga, Pilates, and ballet) increased from 3.78% in 2018 to 5.25% in 2020. However, in 2018, the penetration rate of static motion in mainland China was only 7.1%, which still has great room for improvement in European and American markets (15%+).
What is light exercise '?
The definition of "light exercise" refers to the collection of simple and easy exercise methods with a small load, low intensity, and low energy consumption, including jogging, yoga, Pilates, dancing, cycling, skateboarding, Frisbee, and other medium and low-intensity exercise items. More and more urban residents have been exercising through "light exercise" to adjust their physical and mental state.
Women's demand for sports has risen, and science and technology plus the epidemic have boosted the development of light sports
For many young women, getting fit is a sign of professionalism and confidence: On the one hand, the tailoring design of fitness clothing is more suitable for sports (for example, leggings allow women to avoid embarrassment and strengthen support when squatting and hard pulling, while sports underwear changes the disadvantages of traditional underwear highlighted by deputy's breasts and supports more women to run and jump with confidence). On the other hand, the point of fitness clothes is to encourage more beginners to start exercising.
Women's spending power has increased and they are more willing to pay. According to the "2021 Public Fitness Behavior and Consumption Research Report", female sports consumption has increased significantly in recent years. In 2021, the average annual consumption of females reached 6,362 yuan, an increase of nearly 50% (while the average annual consumption of overall sports participants increased by 35% to 5,670 yuan in the same period). Specifically, they are significantly higher than men in purchasing gym memberships and private classes.
Sports technology promotes the family and community of fitness consumption scene: sports apps and intelligent equipment are gradually improved, and the user scale of sports fitness apps continues to stabilize at more than 200 million. Technological update drives the fitness industry to develop towards all-channel, intelligent and digital development. Sports technology provides more diversified sports scenes through the linkage of online and offline technologies.
At the same time, in the post-epidemic era, the trend of online sports and fitness continues to strengthen, and light exercise has become the first choice for live classes. The use of sports and fitness apps is more frequent: according to CBND ATA's "National Sports and Health Trend Report", 76% of people think they pay more attention to and are more willing to exercise after the epidemic. During the epidemic period, the monthly active scale of sports and fitness apps increased by 1.9 times, and the use time increased by 2.5 times.
The retail scale of China is about 4.1 billion yuan, and the sales volume of other new light sports brands is less than 300 million yuan). In North America, light sports brands are bigger.
Fitness habits gradually spread to lower-tier cities and are expected to become a long-term lifestyle. The awareness of fitness will be strengthened with the increase in residents' income level, and the overall life pressure and rhythm of people in lower-tier cities are relatively relaxed, so they have more time to participate in fitness. Unlike some short-lived fads, "fitness is almost always rewarding," and people get constant positive feedback throughout a sustained workout, motivating them to make it a long-term habit.
China activewear has advantages in the global market and is the first choice of brands With the advantages of the supply chain of apparel products, the DTC channel and e-commerce platform will be the foothold of the rapid growth of the global fitness wear market in the future. In addition, to the research and development trend, fitness equipment manufacturers are introducing new and innovative technologies to their products to meet the current market demand for smart wearable products. In terms of materials, smart nanotechnology fabrics will be the trend of the future.
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What does the swimsuit maker teach you about swimming trunks?
If they don't make you feel confident on the beach, what's the point? Lots of options from Swim Shorts to beach pants, and beachwear for men. A simple Internet search can sometimes leave you feeling overwhelmed by too much information. Go in the right direction. Fortunately, swim shorts manufacturer China can guide you towards inclusive beachwear for men and has over 20 years of experience in swimwear manufacturing. It can also help you build your swimwear brand and is the manufacturer that brands can trust when choosing their products. The following suggestions are also suitable for brand owners to choose products as a reference.
Good Swim Shorts must be able to accommodate a variety of body movements, be comfortable, and be able to cope with UV rays and salt water. For all this swimming, sports, talking, and walking, you need the right swimsuit. Men's swimwear is doing its job. A quality garment should be functional and stylish at the same time. That's why so many people gravitate toward versatile trunks that are suitable for any activity. Unlike typical trunks, these trunks are made of quick-drying materials that protect you from the waves and the sun, and they look right at home when you go for dinner and drinks. Win-win, right?
Choosing a men's swimsuit is not just a matter of appearance. They come in different shapes and materials; Finding the ideal swimsuit can play an important role in comfort.
Experienced swimsuit makers tell you:
There are two different categories of men's beach wear: elastic and non-elastic. The former is tight and small in size. The latter is made of fabric (such as nylon, polyamide, microfiber, or polyester) and looks more like shorts. Stretch beach wear, you have three different styles/lengths to choose from. Panties are classic swimsuits that are very popular in Europe. They're low-key, comfortable, and come in a variety of waist-heights. Low-waisted shorts: These shorts are almost as short as panties, but slightly longer. They will still expose most of your thighs. Shorts: Shorts are similar to high briefs. Choose non-stretch beach wear. X Shorts: These are shorter versions of classic shorts. Shorts: This is a more casual swimsuit with a length of 36.6cm, just above the knee. Boxer: They're about 41.5 centimeters long. Big Shorts: Very popular with surfers around the world, these are soft, lightweight shorts that reach up to the knee and are 50.5cm long.
Think about choices in these terms
Start with the Right Pair of Trunks
Appropriate length
Be Picky About Fabric
a Solid or Simple Pattern
Flat waistline
Start with the Right Pair of Trunks. The most important thing is to start with the right panties. If you're looking to feel at home away from the pool or beach hut, wearing tropical print shorts may not be the best option
Make sure to choose a pair of swimming trunks that are the right length for regular shorts. That way, you'll be comfortable all day, and you know you'll have a T-shirt that fits them. If you tend to wear longer in regular trunks, such as board shorts, choose shorter styles that look like regular shorts. Keep board shorts for surfing and swim panties for pool decks, and opt for medium-length styles.
Choose high-performance fabrics that keep you comfortable but don't look too sporty. You want them to be lightweight and stylish, so they don't look like basketball shorts. Our trunks are made from a unique 100% recycled polyester material, a fabric that is great for swimming and playing as it provides all the properties needed for a pair of trunks but looks like regular shorts fabric.
Nothing says "Swim Shorts" like a tropical print or a funky fish print, so if you want to take your shorts to dry land, it's best to opt for a softer look. If you want, you can opt for classic neutral bottoms that make it look like you're wearing jeans or khakis. If you like patterned shorts, that's fine! We recommend sticking to less fussy patterns, such as stripes or checks.
Drawstring waist panties are great for helping you create a fit, but in this case, you'll need to pair them with a shirt that covers your waist to tone down the swim trunks. You may want to choose a pair of flat-waisted pants that look more like regular shorts.
Look for a better fit
Thankfully, our world is becoming more inclusive, and the men's beachwear industry is emblematic of that change. No matter what type of body type you are, there is beachwear for men that will make you feel confident at the beach or poolside.
You are tall and well-built. You have the physique of a true athlete. From briefs to Bermuda shorts, any swimsuit will suit you. Choose a color that suits your skin tone. If you have light skin, choose bright colors. If you have a dark skin tone, choose a color that provides a sharp contrast. If you're extremely muscular, you may want to avoid wearing panties and stick to mid-length shorts instead, unless you want to be a bodybuilder.
You are slim and tall. Your legs are thin, and your shoulders are about the width of your hips. Shorts or plain shorts are a good choice. Avoid underwear or swimsuits that are too short or elastic. They make you look taller and draw attention to your skinny legs.
You are tall and strong. Swimming trunks or regular shorts (elastic or non-elastic) are ideal. Choose solid colors or simple patterns to give you a balanced look.
You have a well-proportioned muscular body, but you are not very tall. The swimsuit that suits you best will make you look taller. Avoid knee-length shorts. Briefs, X shorts, and low-waisted shorts are good choices to make your legs look longer and accentuate your abs.
You are not very tall, and slim but not very muscular. I think there are probably a lot of people here. Stretch shorts are ideal for you. Avoid long or baggy swimwear, as they may draw attention to your lack of height.
Can you wear your Swim shorts as shorts? Yes, there are warnings
We're all for swinging Swim shorts in the pool or at the beach, but what does the style book say? A Swimwear Manufacturer China recommendations are also appropriate for reference, and swimwear brands are sourcing from them. By and large, it's perfectly okay, even the norm, to wear Swim shorts as shorts, mainly because so many styles look like they came right out of a regular shorts drawer and no one will even notice. But there are a few rules to follow to make sure you don't push the trend too far. You want to make sure you adhere to the dress code at your frequent resort, restaurant, or bar. If the rules explicitly state that swimsuits are not allowed, you may want to avoid swinging your swimsuit in the facility. That being said, if they look like regular bottoms, go for it. Just make sure you never wear them inside when they get wet or dirty. You also need to make sure to wash your trunks after a day at the pool or beach to ensure you don't introduce sand, dirt, and smelly chlorine into a nice spot.
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5 of the most recent technologies and also plant-based lasting developments in textiles as well as materials
Developers as well as brands are now welcoming the power of nature to develop a much more sustainable, safer, and also much healthier world with plant-based innovation.
It's no trick that style goes to the leading edge of innovation. Fabric modern technology as well as fabric technology continues to progress at a quick pace, permitting exploration and future treatments to enhance the earth we reside on. Environmental protection has become the most concerning and needed key thing, how your brand's environmental products, which have been the test of consumers on the brand in the swimwear market, welonswimwear, can meet your swimwear niche market environmental marketing strategy, is a very experienced swimwear manufacturer. It is often the brand owner who decides what kind of products the market and manufacturers want, so in front of the responsibility of sustainable products and environmental protection, it is crucial for the brand owner to find custom swimwear manufacturers with reliable and appropriate marketing strategies.
In regards to style advancement, the industry is future-oriented as well as consumer-focused, looking at the means our garments and accessories are created, manufactured, dispersed, and marketed, in addition to just how and from what textile modern technology the clothes are made.
What products do you have for it?
Banana fiber is among the toughest all-natural fibers on the planet. Made from the stems of banana trees, banana fiber is incredibly resilient, and also the product is eco-friendly. The fibers are made up of sclerenchyma cell tissue held together by natural gum; It is generally composed of cellulose, hemicellulose as well as lignin. Banana fiber resembles all-natural bamboo fiber, however, has far better spinnability and also tensile toughness. Banana fiber can be utilized to make textiles of various grams and also densities, relying on where the fiber is drawn out from the banana stem. For instance, the external skin of the banana tree is thicker and more powerful, while the internal skin is softer. The Bananatex ® material created by the Swiss luggage brand name QWSTION is made from 100% banana fiber, which is resilient, waterproof, and eco-friendly. Based on the attributes of Bananatex ® fabric, it is 100% recyclable when the bag is damaged.
You may be interested in swimsuits, Recommended article: Should the swimsuit be tight or loose
Citrus fiber is made from cellulose drawn out from discarded orange peels as well as can be blended with other products. The 100% citrus fiber fabric is light, soft as well as silky, as well as eco-friendly. Additionally, the textile can appear nontransparent or shiny according to production needs. Italian start-up Orange Fiber has established a vegan material made from citrus fibers that can change silk. In July 2021, the firm likewise partnered with Austria's Lenzing Team to establish the initial Tencel ™ brand of Lessel fiber made from citrus spin-offs and wood pulp, which went on sale in October 2021.
The raw materials of grape fiber are all plant products (such as grape skins, stems, and seeds), which are rich in lignocellulose and oil. In 2017, Vega won the Worldwide Change Honor produced by the H&M Structure. The firm has joined Italian breweries to develop the VegeaTM product, which transforms developing byproducts into natural leather alternatives. The production procedure does not have solvents, heavy steels, or other dangerous materials. The innovation went into automation in 2020, as well as the resulting leather has been used in H&M's Conscious Exclusive collection.
Technology for transforming plant resources into brand-new textiles
With regulations as well as customer outrage causing an exodus of leather and also fur, designers and brand names are currently actively exploring Gen-Next materials to give superb choices to such environmentally hazardous products.
Thanks to quick developments in fabric innovation, it is now easier than ever to change to eco-friendly fabrics. Firms worldwide are discovering products made from fruit, and also leather as well as single-use plastics made from cacti have even been offered brand-new life.
Many thanks to fast breakthroughs in textile technology, it is now simpler than ever before to switch over to eco-friendly textiles. Companies worldwide are discovering materials made from fruit, leather from cacti, and also single-use plastics that have been given new life. When it pertains to plant-based natural leather textiles, there are a wide array of products offered on the market today to match any one item.
These technologies have the power to significantly alter the future of style. The five innovations are as follows:
Eco Shield. Among the globe's very first lasting air, plastic, and material anti-bacterial modern technologies that eliminate 99.9% of microorganisms and viruses, molds, and also fungi.
Insect Evidence. A plant-based and permethrin-free insect-repellent strategy for materials, skin, and also durables.
Mindfully Clean. A self-cleaning material modern technology that deals with products that stay fresh as well as tidy no matter what is utilized, and also seldom needs cleansing.
Odor safety and security
Odour Safe. A plant-based method that permanently destroys and gets rid of unpleasant odors from materials.
All-natural dye
All-natural Dyes. A range of sustainably obtained, non-toxic, eco-friendly colorants for consumer goods and fabrics.
These plant-based developments in lasting fabric technology can transform apparel, attires, residence textiles, air filtering, travel, friendliness items, health and fitness equipment, electronics, furniture, paint, and also more.
All methods can be put on any fabric type, including synthetic and also natural fabrics.
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Are fashion brands major in sustainability?
In its July 2021 record, the not-for-profit Transforming Markets Foundation highlighted that as several as 59 percent of all green claims by European and UK fashion brand names are misleading and can be greenwashing.
Recently, H&M was heavily criticised for its 'false' insurance claims that more than half of its items are lasting however they were really not. The brand name was additionally sued and also dragged to the court for its 'greenwashing' effort as they supposedly adjusted Higg Index. After that there is Shein which is encountering around the world backlash for its dishonest practices in the supply chain, yet it gains more revenues than what H&M and Zara collectively gain in the United States!
As horrific as it seems, other brand names too are accused of talking something they do not exercise and yet they show up lasting fashion in various methods-- outright deceptiveness, refined marketing, and often as enthusiastic insurance claims without complete openness around the real impacts! In its July 2021 report, the not-for-profit Changing Markets Structure highlighted that as many as 59 percent of all environment-friendly cases by European as well as UK-style brand names are deceptive and can be greenwashing.
Greenwashing remains in its prime-- all many thanks to brand names' (for this reason customers') love for quick style as well as synthetics!
Arguably, fast style is the most significant offender harming style's sustainability efforts. There is a portion of end customers who think that their investment in choices does not matter, and that their item intake does not make a difference.
However, actually, trend-driven overconsumption is inspired by low-price/cheap products that are improperly constructed (more than likely breaching honest production standards) to satisfy tight setting you back. These garments, nearly certainly lasting much less than a period, wind up in landfill or are shipped offshore to emerging markets and establishing economies where they are thrown out as ecological contamination. As a desperate effort to quell a brand-new generation of aware customers, brand names greenwash their 'footprint' in their attempt to market the item or the brand.
The repercussions of the brand's supply chains are significant and durable as they typically make use of man-made products as well as chemicals. Brands should pay attention to selecting custom swimwear manufacturers from source materials so that they can meet environmental requirements when producing products and meet their environmental marketing strategies in the swimwear market. The CEH, a non-profit customer advocacy group, focused on revealing the existence of poisonous chemicals in consumer products, just recently did testing on a range of prominent top-quality sporting activities bras and athleticwear that disclosed high levels of BPA, a chemical compound that's used to make sure types of plastic and can bring about hazardous health and wellness impacts such as bronchial asthma, cardio condition as well as weight problems.
The sporting activities bras marketed by brands like Athleta, PINK, Asics, The North Face, Brooks, Done In Activity, Nike, and also FILA were all evaluated for BPA in the previous 6 months, and also the outcomes showed the clothing might subject users to approximately 22 times the secure limit of BPA, based upon standards set in California, according to the Center for Environmental Health And Wellness.
Just how do brands stand apart in various records on the sustainability front?
In the recent Remake Style Responsibility Report 2022, Remake-- a worldwide advocacy organization battling for reasonable pay as well as climate justice in the clothing industry-- assessed 58 large style businesses in 2022 including Chanel, J.Crew, and Allbirds on their journey to intersectional social and also environmental sustainability and unpacked its crucial findings which suggest towards a worrying circumstance, though some positives exist also!
Strong guarantees on environment modification, yet progress has been limited
Just 3 businesses (5 percent)-- Burberry, Everlane, and also H&M Group-- fulfilled all 4 of Remake's environment standards: disclosure of complete exhausts; short-term 1.5 ℃ pathway-aligned Scientific research Based Targets; ambitious long-term net-zero targets; and also a reduction in their overall greenhouse gas emissions. As firms reveal their full supply chain discharges, the range of the trouble is clear: Inditex's (Zara's) annual emissions are equivalent, for instance, to consuming 39 million barrels of oil.
The myth of circularity has been revealed but no firm has truly accepted degrowth. A 3rd of the assessed companies are lowering their product packaging waste as well as 20 percent currently supply upcycling or fixing services. Despite a rise in resale platforms as well as some fixing campaigns, there has not been a transition away from straight production. The business proceeds to co-opt for consumer interest in circularity-- like Shein's brand-new resale system-- to greenwash. While no firm can reveal a general decrease in production, some business like Everlane, Nike, and also Patagonia did decrease their use of virgin plastics like polyester.
Living salaries stay evasive, yet some businesses are taking much more responsibility for the wages of their workers. Style is constructed on poverty pay, and also that hasn't altered this year. That claimed, a few companies can show that a few of their employees are gaining reasonable pay, and the infrastructure to elevate incomes is ending up being much more robust.
Four companies (7 percent) published some progress in the direction of a living wage in their supply chains in enhancement to revealing the technique they utilize to evaluate a living wage: Hanesbrands Inc., Patagonia, Ralph Lauren, and also Improvement.
Five companies (9 percent)-- Burberry, Kering (Gucci, Balenciaga), Marks & Spencer, PUMA as well as Reformation-- published partial details showing that a few of their straight staff members, such as business employees or retail employees, worked wage.
One firm-- Ganni-- took on a Purchaser Code of Conduct, a kind of contract for the acquisition of products that commits firms to do their part to uphold reasonable commercial methods, such as paying reasonable rates for items completely, and also on the schedule.
Despite some progression, the number of style brand names bringing a shift in their supply chain stays just under 10 percent.
Renay Wells, Style Effect Professional from Australia informed Clothing Resources that a lot of brands that claim to be sustainable consider the usage of 'recycled' manufacture as the only requirement to claim sustainability. They do rarely take into consideration implications and also the influence of their supply chain. "A lot of brands would certainly not give doubt to the ethical repercussions of their production practices. The wish for profit, high margins, and also rapid production far surpasses their insurance claims of sustainability," commented Renay.
Will the situation change?
The apparel industry has been discussing the adverse impacts of rapid fashion on the environment for a long period now but the consumption of fast style is just boosting with time. It's true that a lot of the lasting style items aren't economical and also do not come as size-inclusive. In countries like Brazil and also Mexico, for circumstances, a lot of people acquire from Shein because they think it is a means to being composed of a particular fashion pattern at inexpensive costs, as well as the brand name really has inclusive dimensions. Sustainable clothes are a lot more expensive for apparent factors, yet there are truly no reasons to not be size-inclusive.
Not just Shein-- which is taken into consideration as a serial offender of sustainability efforts-- many other prominent brand names just as are in charge of enhancing greenwashing attempts. It is extremely vital to educate customers that quick style is impactful for the world and creates enormous environmental pollution!
There is one straight solution to this-- it's since the completion goal of a brand is to market its items in the customer market and also gain earnings. While it is important to have a manufacturer that produces sustainable products, brands should also have some responsibility to focus on environmentally friendly products and seek out an activewear manufacturer. If supply chain is improved, sustainable measures are applied, openness is created, technologies in product are done and correct incomes are offered to workers, after that a brand needs to invest more which eventually leads to walking in product's market prices. Are customers ready to pay this hiked cost for an item?
If they are looking for affordable items, a brand, whose service design deals with quick style idea, merely can not opt for all these prior procedures to develop a sustainable supply chain because it sustains significant expense. This is why altering customers' behaviors as well as their investing ability on high-priced items is critical as that will certainly give area to more lasting products in the market.
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The Swimwear Market Has Never Looked More Chic
So, you are a rock-star swimwear designer. Your mind is filled with ideas and your brain is bursting with creativity. You are ready to make a strong fashion statement. In every corner of your life, it hits you, sometimes from the most unexpected sources: the magazines you flip through at the barber shop, the great patterns you just saw at that apparel store, and even the vivid colors on your lunch plate at your favorite restaurant. When you live the textile and fashion life, inspiration is everywhere.
Until recently your inspiration was influenced by several known fashionistas that led the market and decided what trends will rule. Today, as social media has made fashion open and accessible to all, there are no specific and limited fashion tone-setters. Anyone can become an icon and influence your designs. A blogger who spread his idea to millions online or a famous actress who shares her latest look on Instagram can have a greater impact on today's designs. As we consume our fashion in a new way, technology needs to adapt. While digital printing technology is not new, its utilization and adaptation to the new fast fashion market are. Fashion used to be controlled by the long print cycles dictated by print manufacturers. A typical cycle from start to finish took an average of 8 months! Today it can take just 8 days or less! The monokini swimsuit is a fashion product between the bikini and a one-piece, popular with women and one of the main design styles considered by designers. Learn more about monokini swimsuits here. They have 20 years of swimsuit manufacturing experience, I am sharing the monokini swimsuit manufacturer with you now. I hope it helps with your fashion development.
For each summer, swimwear designs and trends used to be determined during the winter or even the fall of the previous year. How do you capture the feeling of what can dominate the swimwear fashion ahead of time?
Luckily, you don't have to agonize over these dilemmas anymore. Times have changed. Technology, cultural shifts, and social media have all made a huge impact on the swimwear market and can make your wildest design a reality in no time.
Let's look at the lifecycle of your swimwear line. The biggest challenge of offering trendy fashion, one that will not go out of style before it hits the rack, has shifted the printing technology from mass production to mass customization. Limited editions of even a single print enable fashionistas, designers, retailers, and print manufacturers to respond to the wildest on-the-fly desires.
Starting to get the feel of the unlimited possibilities? How about the unique color palette combinations you want to express in your new line? Sunset? Ocean hues? Tropical flowers? Or how about flamingo bikinis and pineapple swimsuits? You can have them all combined, thanks to digital printing!
Culture plays a major role in the swimwear fashion revolution. First, people no longer wait for summer to arrive to put on their swimsuits. There is no such thing as a "swimwear season". The entire year is "swimwear season" as consumers' holiday habits are no longer restricted to one season. Can you pre-plan when people buy swimwear all year round? This "habit change" and availability expansion-- you can now buy your swimsuit in any apparel store-- has contributed to the steady growth of this market. As people consume culture through social media, we enter an era where people are more conscious about their looks and demand more styles and fast fashion.
Social media has changed the way we consume fashion. Retailers follow fashion leaders on social media to get inspiration for their product line, and maintain an ongoing conversation with their customers, particularly on Instagram-- a forum where brands can inspire customers and where customers can inspire brands. This is a true reflection of just how much social media has shaken up the fashion sector and we are seeing the reshaping of an entire industry. Custom ddd swimwear is also a very important part of the fashion industry, which can help people of large sizes and large busts to wear swimwear freely.
The new consumer-oriented marketplace is forcing manufacturers to move from a pre-planned mass production approach to a demand-driven mass customization approach, and it made its mark in all segments of the textile market. Designers are now free to develop limited edition swimwear lines based on, and inspired by, the colors and patterns of their beaches, landmarks, and wildlife that surrounds them. Moreover, with the emergence of e-commerce in the print world, online swimwear businesses are gaining popularity. The whole buying experience has changed as designers are expanding product options and customers can now choose costume-made designs to fit them with a click of a button.
Chic, colorful expressions of unlimited designs and easy on-the-fly production possibilities have all made an impact on the swimwear market.
Thinking of a swimwear business? Direct-to-fabric digital printing can ease your way as you enter this path. A cost-effective production process with short print runs allows you to quickly respond to any immediate fashion trends and create as many and ANY styles you feel like designing!
Can you picture upload your colorful flamingo swimsuits to your online shop, so your customer can choose and order their flamingo to arrive at their front door the next day?
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Insights Into The Swimsuit Market
Travel has returned and customers are lastly heading on a getaway. What does this mean for the swimsuit market?
After a moistened marketing duration in 2020, causing increased discounting and also fewer arrivals, complied with by indicators of a rebound in 2021, the swimwear group is back in the spotlight for SS22
From valuing to sustainability and also commercial product opportunities, we expose 5 data-backed insights to help sellers intend lucrative future varieties.
Your brand name is increasing right into the swimwear market. Go below to get more information regarding swimwear producers and protect your brand name and profitability.
Traveling has returned and consumers are lastly heading on holiday. What does this mean for the swimwear market?
After a moistened marketing period in 2020, leading to increased discounting as well as fewer arrivals, complied with by signs of a rebound in 2021, the swimwear group is back in the limelight for SS22. Although the epidemic is raging all over the world, the swimwear market is still a good market in general. You want to find the best swimwear manufacturer and learn about many styles.
From pricing to sustainability as well as commercial item chances, we disclose 5 data-backed insights to aid retailers to prepare lucrative future arrays.
Is swimwear not your category? Contact us for a free trial to see just how our data can make your task easier.
Key Takeaways
With swimwear, just among the many groups influenced by cost rising cost of living, take cues from J.Crew as well as Boden and also enhance your product eco-credentials to preserve worth.
- Make certain swim item summaries are comprehensive of your whole customer base. Think about eliminating "slandering" as a descriptive word, which has seen usage decreased by 32% since 2019.
- The popular Coconut Lady visual and also launching of browsing at the Tokyo Olympics have strongly positioned sportier swim designs on the radar. Lately backed by SKIMS, the rash vest is one to view, with in-stock alternatives up 74% vs. 2019.
- Investment in recycled swimsuits has accelerated at the likes of J.Crew, NA-KD, and also OYSHO, with +162% recycled styles retailing YoY. Kept in mind on the previous's website, take into consideration sharing tips on caring for bikinis to avoid microplastic shredding.
- Much more retailers are increasing their third-party brand name mix to expand varieties and also acquire brand-new customers. Madewell currently stocks 14 exterior brand names vs. four in 2019. Marks & Spencer has significantly grown its well-known offering, equipping Sosandar as well as Fantasie.
1. Access Rates Are Enhancing
PrettyLittleThing's bikini entry rate point has leaped by 100% contrasted to 2020.
With inflation, as well as supply chain difficulties, continuing to pester markets worldwide, EDITED's current records outline major classifications influenced along with 5 Considerations For A Winning Geo-Pricing Approach. Swimwear is no exemption, with numerous of our assessed merchants enhancing their entry rate standard swimsuit offerings vs. 2020. PrettyLittleThing stands apart with the biggest portion rise, having equipped ₤ 5 swimwear in 2020 compared to ₤ 10 being the most affordable alternative currently.
Focusing on more lasting materials is also a driving force behind current rate rises. J.Crew has boosted the rate of its ruched swimsuit by 20% vs. 2020, with its brand-new season style including over 60% recycled products. Boden has followed a similar trajectory with its Kefalonia layout currently made from recycled materials as well as its rate factor blown up by 8% over the same duration.
2. Inclusive Item Descriptions Are Necessary
References of slimming within product summaries have decreased by 32% given that 2019.
As customers continue to test standard elegance perfects and inclusivity becomes a vital priority, stores need to guarantee their swimsuit varies to reflect the moments or run the risk of pushing away consumers. Alongside more comprehensive sizing options and advertising campaigns, product descriptions are vital for advertising as well as motivating body confidence among your online consumer base. While shape and fit stay important variables for acquisition decisions, stores need to guarantee all consumers feel comfy with their items, whatever their body shape.
For instance, slimming is ending up being a less prominent descriptor for swimwear throughout our assessed sellers, decreasing annually given that 2019. Marks & Spencer is of specific note, stocking simply 13 products with the keyword in 2022 compared to an optimal of 73 products in 2020. As a component of this, the retailer has decreased the variety of products featuring its Secret Slendering ™ technology.
Period & leak-proof swim is an untapped possibility
With expert duration as well as a leak-proof label Modibodi expanded its category mix by expanding right into swimwear in January. Made from recycled textiles, it includes Modifier Swim Innovation that "is absorptive, tarnish and odor-resistant for light blood loss, finding or light bladder leaks." Ruby Love and also Knix offer duration swimsuits, with the last equipping options as a component of its teen line, Knixteen, also.
While the marketplace for duration underclothing has expanded 273% YoY, financial investment in the mass market is non-existent for swimwear as well as highlights a genuine opportunity for growth throughout age demographics in 2023.
Because 2021, the US merchant has dramatically expanded its item offering and also currently supplies numerous bikini styles made particularly for individuals with long upper bodies. Options are offered in the same designs and also prices as its core collection, including its ruched bandeau as well as dive v-neck swimsuit alternatives.
3. Breakout Guards Are An Arising Silhouette
As watersports expand in appeal, active swim styles are crucial buys
Presently, 20 pieces are in supply, with long-sleeved fits and rash guards as crucial designs within the collection. In other places in the market, breakout guards have been boosting in popularity, with available choices up 74% vs. 2019.
4. Financial Investment In Recycled Products Increases
Options having recycled fabrics have grown 162%.
Sellers remain to overhaul their swimwear arrays and increase financial investment in more eco-friendly products. There are presently 162% even more styles including recycled materials retailing vs. 2021 and a substantial 819% more vs. 2020. This change has resulted in recycled choices accounting for 36% of the present swimsuit selection, compared to 15% in 2021 and 4% in 2020.
While alternatives having ECONYL ®, nylon made from post-consumer waste items, and also REPREVE ®, a fiber made from recycled plastic containers, have boosted, making use of these repurposed products remains lower than those described as just recycled. ARKET and Madewell are presently the leading stores of ECONYL ® as well as REPREVE ®, respectively.
Reusing lowers carbon exhausts and also waste, recycled synthetic materials can still be harmful to seas as well as water systems due to the dropping of microfibers. Consider sharing tips with consumers on taking care of their bikinis to avoid microplastic shredding.
5. Retailers Expand Third-Party Brand Name Profiles.
Madewell & Marks & Spencer raise their exterior well-known mix for SS22. A custom swimsuit, compared with the traditional popular swimsuit in the market, shows people's personality and is more popular. It is also the first choice of every supplier. It can realize any idea of its own for the market products, rather than follow the trend and expand its product market, which is the long-term secret of success.
As a method to expand product mixes, catch brand-new audiences as well as acquire market share, even more retailers are broadening their swimsuit third-party brand profiles.
Partnering with external brand names can additionally allow sellers to supply and test goods that are not usually purchased in their array strategy. There is likewise scope to build on eco-credentials by partnering with sustainable brand names. Additionally, retailers can capitalize on crucial trends. Ensure your top-quality mix is interacted with and placed plainly to make the most of exposure and bring in brand-new customers.
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Microtrends: The New Way to Stay Ahead Of The Fashion Curve
Have you ever looked at what’s popular in fashion and thought, I wish I had known about that trend before it was so mainstream! If so, then you’re not alone. It’s hard to stay on top of all the trends because they come and go faster than ever before. But there’s an easy way to stay ahead of the curve—look out for micro trends instead of just macro trends. In this article, we’ll explore what micro trends are and how you can use them to your advantage in today’s fast-paced fashion market. Clothing, food, housing, and transportation are essential for people's life. Nowadays, with the increasingly high-level development of science and technology and the economy, people's pursuit of better is more and more obvious. They should not only wear warm clothes and eat enough, but also wear beautiful clothes, wear fashion, and dress to attract others' attention. If you are looking to create your clothing line, expand the swimwear market, or develop trendy swimwear for your swimwear brand, Welonswimwear is a good one among many swimwear manufacturers. You can learn more or realize more of your design ideas.
1. Understanding Microtrends
In the fashion world, a microtrend is a very specific trend that gains popularity for a short period. Unlike regular trends, which can last for months or even years, microtrends usually only last for a few weeks or days. While they may not seem like much, microtrends can be very important for fashionistas who want to stay ahead of the curve. Understanding these smaller trends allows them to know what’s going on in the industry and what will come next. There are so many factors that go into predicting future trends but knowing about them before anyone else does is key to staying one step ahead of everyone else. For example, wearing jeans with a crop top was once considered by most people to be an inappropriate style choice. Fast forward two years and it's now common practice for girls as young as 16 years old to wear this combination at school without feeling ashamed. Knowing about microtrends ahead of time could have saved some people from having to experience this shift firsthand.
2. Small Changes Add Up
In fashion, as in many other areas of life, change is the only constant. And these days, it seems like fashion trends are changing faster than ever. If you want to stay ahead of the curve, you need to start paying attention to micro trends. These changes may seem small, but when added together they can have a major impact on how people dress and what designers create.
There are three types of micro trends that you should know about if you want to keep up with the latest fashions.
How to Create a Personal Brand
Your brand is what makes you unique and different from everyone else. It's what sets you apart from the competition and helps you stand out in a crowd. Creating a personal brand takes time and effort, but it's worth it if you want to be successful in today's world. Here are five steps to help you get started:
1) Define who you are and what you want to be known for.
2) Do your research and find out what other people are saying about you.
3) Figure out how you want to express yourself through social media, which platforms work best for your niche, and when and how often you should post content.
4) Determine your message and write a bio that reflects that message so that people know what they're getting before they follow you on social media or see your business cards. If you have an Instagram account, make sure to have a professional-looking profile photo with some information about what you do and where you're located.
If there are any mistakes or typos in your profile, take care of them now because you don't want someone taking screenshots of those mistakes once you start getting more followers! Make sure everything is consistent across all channels--you'll look more professional and trustworthy this way.
3. Get Creative
With fashion trends changing so rapidly, it can be hard to keep up. That's where micro-trends come in. Micro trends are small, specific changes that can be easily incorporated into your wardrobe. By following micro-trends, you can stay ahead of the curve and keep your style fresh. Whether it is a new way to wear a shirt or a new pair of sunglasses, micro trends offer something for everyone. Here can some trend custom swimsuits, swimsuit fashion, high quality, can be customized according to your idea.
Read on for our top 10 favorites Micro Trends in Fashion!
1) Neon Colors In recent years, we've seen neon colors take over everything from sneakers to skirts. Even though they may seem overwhelming at first, they look great paired with more muted shades like navy blue or black.
2) Kneehigh Boots It doesn't matter if you're going for an edgy vibe or want to look classy and feminine-knee-high boots are a must-have this season. For example, try pairing them with flared jeans and a button-down blouse for a sophisticated daytime look.
3) Bow Ties For men, bow ties are the perfect accessory to any suit or formal outfit. And for women, they give any simple dress or skirt an elegant touch.
4) Turtlenecks Although turtlenecks were once reserved for winter attire only, designers are now adding them to their spring/summer collections too! They make a great addition to any outfit and can even be worn as separates.
5) Heels with Sneakers We all know how difficult it is to walk around in heels all day long. So why not swap them out for sneaker wedges? They still give off the same polished appearance without sacrificing comfort.
6) Oversized Blazers are always flattering on everyone- but what happens when they get too big? To solve this problem, just size down! Oversized blazers are trendy because they make you appear taller and slimmer. But the best part about oversized blazers is that you can roll up the sleeves, roll up the pants, or belt them for different looks.
7) Ruffles A vintage trend that never seems to go out of style, ruffles will never disappoint. From dresses to tops, ruffles add femininity and charm to any ensemble.
8) Wide-Leg Pants Whether they're cropped or maxi length, wide-leg pants are the hottest thing this year! Pair them with a flowy tunic top for a bohemian feel or team them with booties and sweaters for everyday chicness.
9) Neon Faux Fur Coats Have you ever wanted to be a unicorn? Well, now you can with these bright and beautiful faux fur coats. Plus, they're the perfect way to stand out in a crowd.
10) Maxi Skirts If you thought maxi skirts went out of style with the '80s, think again! Not only are they stylish and practical, but they also show off your curves.
4. Be in it for the Long Haul
Anyone in the fashion industry will tell you that trends come and go, but the one constant is change. To stay ahead of the curve, you need to be constantly on the lookout for new trends. This can be a full-time job, but it's worth it if you want to stay ahead of the competition.
5. Stay Disruptive
Micro trends are the new way to stay ahead of the fashion curve. By definition, a micro trend is a small, specific trend that has a short shelf life. These days, it feels like fashion trends are changing faster than ever and it can be hard to keep up. That's where micro-trends come in. They give you just enough time to find your next obsession before they fade into obscurity. Take sneaker styles as an example. A few years ago, everyone was wearing Nike Air Force 1s. Today, the style you'll find on people's feet all over town is almost always Adidas Ultra Boosts. Microtrends give people more opportunities to get their hands on coveted pieces before they sell out or stop being trendy altogether - something we've seen happen with every single designer collaboration this year!
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Customer: "You are too slow to ship new products" is the answer from the smart clothing shopping guide
Doing clothing store sales, you will definitely encounter such a situation. Some old customers ask as soon as they enter the door: Why hasn't your home been new? I see that every time I go to other houses, it is different every time. It seems that the speed of changing new ones in our house is not fast...
What was your reaction at this time? Coping with ease or embarrassment?
Take a look at the answers below:
Shopping guide: "Yeah, I also think it's a bit slow, but we can't do anything about it. The company has a time limit..."
Shopping guide: "Yeah, Sister Zhang, it's been a few days late this time, and we're in a hurry. Fortunately, the new product arrived yesterday, and it's a coincidence that you were in time today..."
Shopping guide: "We are indeed a few days late this time. I'm sorry, Sister Zhang, for making you wait for a long time. What do you want to see today..."
Shopping guide: "I'm so sorry, Sister Zhang, due to transportation problems, our new products only arrived yesterday, and we haven't had time to put them on the shelves yet..."
The above 4 answer methods seem to be no big problem, but in most cases, if you answer like this, some customers will leave after a circle, some customers who try it on do not buy it, and some only buy one or two pieces. There is not much improvement in overall sales.
So how to solve the problem of "customers say the goods are slow"? And cleverly resolve it, so that customers who have entered the store can take away a few more clothes.
Understand the customer's intentions, what are they thinking?
A lot of information can be seen from the customer Sister Zhang who said to the shopping guide, "It's too slow to ship new products in your home", which must be understood:
1. The customer is a regular customer:
Only the old customers have requirements and suggestions for the brand, and the new customers are too lazy to say it, just like parents always nagging about their children's minor problems, but they are too lazy to talk about other children's children;
2. Customers are multi-brand consumers:
Usually, you likely spend on 2 or more brands. After comparing, you find that others have a lot more new products than yours, so you say that your new products are slower;
3. Customers like your home more:
Among the many brands she consumes, she likes yours a little more, otherwise, it's alright not to come, you can't hear her saying "it's too slow to put new products", I still hope that the brands you like can be changed;
And how do customers know that others have more new products than yours? It's obvious by looking at the display.
To a large extent, in the eyes of customers, "Your new products are too slow" is equivalent to "other people's new products are much more than yours".
So the new product display situation at this time is likely to be that the new products in other brand stores account for 70% to 80%, while your store manager's new product display area is only 30%.
In this case, of course, customers will say that your new products are too slow; at this time, it will become unconvincing to insist that "we have new products that arrived yesterday or today, but they are not displayed."
At this time, customers will think: Even if you have new products yesterday, it is much slower than others. Others XX brand launched 80% new products last week. I kindly remind you, why are you quibbling with me?
So when the speed of new products in the store is indeed slower than that of other brands, the old customers also reminded them. What should be better at this time?
How to respond quickly to customers?
For such old customers, you must be grateful. If every old customer doesn't remind you and just quietly goes to the brand of new products, then maybe you don't even know when the store went downhill.
So when the old customer says "your family is too slow to get new products", we can do this:
Customer: Your home is too slow to get new products;
Shopping guide: Ah, do other people have a lot of new products on display?
Customer: Yes, other people's XX brand is almost new;
Shopping guide: Oh, sister Zhang, thank to you for reminding me, I have been telling our store manager to display all the new products. She said that the weather is not here, so I will put it in the warehouse first, and I am so angry, you should follow her Tell me, she still doesn't believe it;
Store manager: Really, is the XX brand really about to have new products? Xiao A, please welcome Sister Zhang, and go to the warehouse to check the new products. Most of them, I have to go to the XX brand's home to see them;
Shopping guide: Alright, alright, hurry up and replace all the stores with new ones at night! Sister Zhang, come, come and sit...
Afterward, she selected a new model for Sister Zhang from the warehouse. Even if the store has already displayed samples, it doesn't matter. Just let the customer buy about 3 pieces.
He also informed me that there are too many goods in the warehouse, and it is difficult to find the styles. This time, I can only try these pieces for Sister Liu. They will be displayed at night, and I will let Sister Zhang try more next week.
In this way, it not only attaches great importance to the problems raised by customers but also does not disappoint customers and thinks that "your family is always slow to deliver goods", leaving yourself an opportunity to explain and remedy.
After the customer leaves the store, how does the follow-up remedial work?
Next, when customers leave the store, they must not leave the problem behind, but continue to make adjustments to address this problem and do the following:
1. Look at the display area of competing brands:
Check the entire floor or even the entire shopping mall's new product display area of competing brands, and write them down one by one. For example, brand B's new product display area is 75%.......
2. Look at the proportion of new product sales:
Count how many products were sold last week or the last 2 weeks, and how many are new products, accounting for 63% of the total number of products.
3. Look at the display area of new products:
Look at the number of goods poles (positions) in the audience. The new products account for several goods poles, and what percentage of them account for. For example, if the store has 10 poles of goods and 3 new products, the display area will be 30%. …
4. Expand the display area of new products:
Assuming that the display area of new products of all competing brands is more than 70%, then the new products of their own should be displayed at more than 70%, and the remaining 20% to 30% of the position can ensure that the number of used goods sold can be equal;
How to increase the display area of new products when there are few new products?
At the same time, when solving and remediating the problem of new products being slow, you will encounter a new problem.
It is a fact that there are few new products. Under such circumstances, how can the display area of new products be increased to 70% of the whole store? Continue to look at the following two points.
1. Repeated sampling of new product inventory:
Repeated sampling of new products in stock, even all of them, can temporarily solve the feeling that new products seem to be less, and give people the impression that new products are updated quickly and have many options.
2. Basic filling for used goods:
Another way is to fill in the basic styles of old goods with new ones, such as black pants of similar thickness, skirts of similar styles or colors, etc.
Through the filling of old goods and matching them with new goods, the whole shelf looks fuller and enhances customers' desire to choose and try on.
In this way, when the display of new products is pulled to about 70% of the whole store, the whole new product remedial work is completed.
The above is the correct operation for customers who think that the new products in the store are slow and there are few new products in the store. In many cases, the premise that a customer can report a problem to you is that she has a certain attitude toward your store.
Therefore, in the actual communication, we must understand the customer's intention, carefully analyze the situation in our store, and actively make adjustments, to make customers satisfied and the rate of return getting higher and higher.
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What should I do if the clothing store's performance is not good? Five Ways to Increase Clothing Store Sales
The business of winter clothing stores is relatively poor, so there will be a wave of turmoil around the New Year, and the rest of the time is quiet. For the three seasons of spring, summer, and autumn, winter will be more special, because autumn clothes can be stacked in winter, and new ones are not so frequent in winter compared with other seasons. How can we make the store active in winter? Store owners, still have to spend some thought. Affected by the epidemic and the general environment, business in the clothing industry has not been good in recent years. Clothing bosses are all thinking about what to do if the performance of clothing stores is not good. How can we increase the sales of clothing stores?
To revitalize the store, the bosses need to do the following:
1. Because of the different seasons, the price will be higher than that of clothes in other seasons, so we need to consider your surrounding consumption when operating a new store.
2. Winter clothing will have high requirements in all aspects. When choosing to clothe, everyone should pay attention to the selection of fabrics. If you choose the wrong one, the store is likely to suffer losses.
3. Winter wool clothing must pay attention to the matching of styles. Personal experience is to choose between [A/N] and [A/X] so that the price range will be smaller, which can greatly improve your storefront Clothing style collocation, especially suitable for the use of medium stores.
4. There are also many patterns of winter clothes. When choosing a style, you should not only feel that you can but also combine the wearing style of the surrounding consumer groups to ensure warmth and not appear cumbersome.
5. It is best to locate the consumer group between 25-45. This type of consumer group will have stronger spending power and are more inclined to brick-and-mortar stores.
6. On the display, warm tones can be positioned as the overall tone in winter. It will look warmer and the overall comfort will be doubled.
7. Remove the color problem and try to match the clothes as effectively as possible. For some consumers, matching is a challenge. There are better matching models, and the combined purchase is more worry-free.
Five ways to increase clothing store sales:
1. The image of the store is very important
Including windows, lighting, display, etc., the most important thing is the window. Here, it is particularly emphasized that many people think that the window is the model, and the model is the window. So I asked if you had changed the window, and you said you did. You just changed the model. In the window display, the model is relatively the least important part. So, what are the other components of the window? There are at least three more: props, background painting, lighting, and the model accounts for up to 20%. Therefore, we are moving from window display to window design. Models are changed at least once every 3 days, and windows are designed once a month (conditions allow).
2. Make full use of the golden rank
In fact, in the daily operation of the underwear store, the most important thing to improve the daily sales of the store is the sales ability of the golden position on the shelf. The position of the goods in the display is replaced by the upper, middle, and lower positions, and the superiority of the "upper" display position is obvious. This position is usually used to display high-margin goods, which is the so-called golden tier. If you can make full use of this segment, it can help increase sales.
3. Widen the distance between the sales area and the delivery desk
In the operation of daily underwear stores, we should also pay attention to the reasonable placement of products, which can greatly stimulate customers' desire to buy. The underwear storefront can be designed with a variety of long shopping channels to avoid customers from taking shortcuts to the cashier and the exit. When a customer walks around or looks for checkout, they may see other items that make a purchase. By increasing the distance between the sales area and the checkout desk, you can extend the sales time and increase sales opportunities.
4. The goods are placed in a relatively fixed position
In addition, during the operation of the underwear store, the products should be placed in a relatively fixed position, which can facilitate the purchase of old customers. Placing products in fixed locations can reduce the time customers spend looking for products. However, over time, it is easy to lose customers' attention to other items, and produce a sense of stale and dullness. Therefore, it is also possible to adjust the goods on the shelf after the goods have been placed for a period, which can bring freshness. Therefore, the fixed to the change of the commodity should be relative.
5. Skillfully use the management tools of footwear and apparel retailing in the mobile Internet era
Under the circumstance that "Internet +" has changed all walks of life, and under the circumstance that the O2O model has helped the transformation of various fields. In the era of mobile Internet, the management tool for shoe and clothing retailing, "Buybei", can be described as a powerful tool for improving the performance of clothing stores. Buying, relying on physical stores, provides shopping guides with practical customer management tools and mobile marketing tools to help shoe and clothing stores achieve performance improvement and service improvement! So, how does Maibai help clothing stores improve sales performance?
Improve store customer flow: Maibai helps clothing stores acquire new customers at low cost and through Omni-channels through fission transmission. Each old customer brings you 5-10 new customers and increases store customer flow.
Improve the conversion rate of entering the store: Maibai provides clothing stores with a variety of promotion combinations suitable for physical retail scenarios, improving the purchase conversion rate and joint rate, and at the same time tracking and analyzing real-time promotion effects to support marketing decisions.
Improve customer repurchase rate: Maibai solves the problem of customer information retention in the store for clothing stores, establishes a contact channel between shopping guides and customers, and gives full play to the initiative of shopping guides to provide customers with one-to-one caring services and improve the repurchase rate.
Member activation remarketing: Maibai builds a detailed member database for clothing stores, analyzes member attributes and behaviors, and tags member management to achieve precise member marketing and activate members to generate value.
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