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14 TYPES OF PRODUCT PHOTOGRAPHY
Product photography falls in the category of commercial photography which is used widely and almost by every e-commerce player to encapsulate the best possible angle and features of their products. The photographic representation plays a pivotal role when it comes to making the product sell.
Product photography is so crucial that we are almost besieged by it. Wherever we see, be it the magazines, billboards, newspapers, or even a paper packet, there is a 100% chance that a product is being advertised there along with imagery. Ever wondered the reason behind it? It is done just to make a dent in people’s minds. The right kind of photography creates an impact and leaves people coming back for more.
Take, for example, yourself as a dog parent. You wish to buy a cozy bed for your little pup. Now imagine this, would you go for a dimly captured bed that barely highlights its features or one that adorably encapsulates how comfy the bed is. The latter one lets you imagine how quickly your furry friend will snuggle up and fall asleep on the bed. So, it is exactly here where you need a well-captured product photograph that conveys the right kind of message to the right kind of audience.
It then becomes imperative to understand the types of product photography and which one of these can be a game-changer for your products and can divulge your story in the best possible way.
In this blog, we are breaking down product photography into 3 main types that can infuse life into your product and lets you weave an engaging story around it.
Catalog Shoots
Standard studio product shoots- At a time when online shopping is at its full rage, excellent product photography can be a tipping point for your brand. The need for skillful and superlative product imagery is rising with each minute as there are millions of products selling online.
White background shoot- A major element of standard studio product photography is white background shoots. The white background photography makes your products pop, and undeniably provides consistency to your e-comm website. White background product shoots largely come under the basic guidelines in many leading marketplaces like Amazon and Ajio.
360-degree photography- When we say 360-degree photography, it literally implies all-inclusive and comprehensive product photography that encapsulates various frames and features of the product. With this, the customer has the leverage of having a detailed glance at every angle of the merchandise.
Flat Lay photography- The type of photography that gives a bird’s eye view of the array of products arranged systematically, and is shot directly from above is called Flat Lay photography. Flat lay photography can further be categorized into two parts-
Hanging photography- With this kind of photography, the products are hung with the help of a hanger which essentially gives a 3D effect to the products. Whenever you feel your products need to look more real with some extra depth and dimension, this is the type of photography you need.
Laydown photography- as the name suggests, in this type of photography, the products are arranged together and laid down to capture them from a height. It adds to the aesthetic appeal of the image and looks soothing to the eye.
5. Creating scale photography- Providing accurate information about the size and type of product is equally important. That’s when the role of scaled photography comes into play which is extensively used by major e-commerce players. The basic idea behind this photography is to give context to an object in terms of size as compared to other objects. Take, for example, you want to let your customers know the exact size of a sling bag in terms of its height and shape. How can you possibly do that through photography? By showcasing a larger handbag right beside it.
6. 3D rendering photography- Another extremely important aspect of catalog shoot is 3D rendering photography. In this type of photography, one provides photography followed by the top-notch editing that is required to make the product look extraordinary. 3D rendering allows one to retouch, change angles and make the necessary adjustments wherever required. This kind of photography is widely used in home furnishing for showcasing bedsheets, curtains, table cloths and much more.
7. Mannequins- This type of photography allows the clothing product to retain its shape and style which, at the same time, makes it look more real and attractive. In recent times, the concept of ghost mannequins is gaining popularity as they provide a 3D effect and also give a more professional and seamless look.
B. Premium Catalog
Lookbook photography implies a collection of photographs combined together to convey the brand’s story in a visually appealing manner. With the use of videography as well as photography, the collection a particular is showcased which strikes the eye of the consumer and impels them to buy the product.
The purpose of Look Book photography is to bring the brand’s exquisite and flattering collection in limelight.
C. Campaign Photography
Product photography through grouping- Group product images look appealing and strike a chord with the audience which intrigues them to know more about the product. Noticed how women’s makeup products like lipsticks and nail paints are mostly photographed in groups? Well, the reason behind this is that it most certainly grabs the shopper’s attention, compelling them to make a purchase.
Lifestyle photography- Lifestyle photography is often called in-context photography and it has gained this name solely because the product is literally photographed in its true context. The difference here between product photography and lifestyle photography is that with the latter one, the customer can essentially visualize themselves in a similar environment with the same product.
Needless to say, there is nothing like good, accurate and effective product photography that captures the audience and eventually helps convert sales. With the wide plethora of product photography currently ruling over the industry, it is absolutely paramount to choose the right kind of photography that stirs an emotion amongst the audience.
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TAKING PRODUCT PHOTOGRAPHY TO NEW HIGHS
We, humans, are visual beings and quite naturally, we grasp much more information based on what we see rather than what we read. Trendy, eye-catching product imagery grabs the attention of the audience and compels them to give the product a try.
Any online customer will be naturally inclined at trying out those products that have top-notch imagery and captures the true essence of the product as far as possible. Don’t you agree? What makes you purchase a product when you are sifting through websites?
Undeniably then, it’s extremely paramount to have a hawk’s eye when it comes to product photography. It takes a high level of proficiency to get the perfect amount of lighting and positioning to get that bang-on product photography.
Having said that, capturing impeccable product imagery which sells is a skill.
Still hesitant about the importance of product photography? Read on to know how it can make or break your brand.
1. CREATES A UNIQUE BRAND IMAGE
Brilliant product imagery that is a cut above the rest tends to strike a bond with the customers. It communicates with them and etches itself in the mind of the audience as a brand that is
-Innovative
-Valued
-Distinctive
-Worthy
-Class apart.
Knowing a brand that they can place their trust upon keeps them coming back to you. Isn’t that what we do as customers as well?
2. MINIMALISM IS THE HERO
Often we think putting too many visual elements will grasp the eye of the customer and will influence him to purchase the product. Well, quite, on the contrary, bombarding a product image with too many elements not only gets disturbing, but it also loses its true essence. Needless to say, capturing just the right product angle is no child’s play. It requires an eye for detail and fine expertise that one acquires over a period of time.
3. THE SILENT AMBASSADOR OF YOUR BRAND
Our mind being dominated by visually appealing images, a well-photographed image makes it stand apart from the crowd and undoubtedly intrigues a person to know more. So, when we say that product photography is the silent ambassador of your brand, we mean every bit of it. Curious how? The way you wish to portray your product to the audience, the angle you choose, the positioning, the lighting, all create a distinctive identity for your brand. So that one glance is all it takes to know that is ‘YOU’. But what if you miss out on capturing that very essence of your product? It just gets lost in the plethora of brands swarming the already crowded market.
4. SETTING THE RIGHT EXPECTATION
When you step out to shop from your favorite brand, you know you can’t possibly go wrong because you can touch, smell and feel the product. However, that’s not the case with online shopping. The only medium of communication with e-commerce sites is imagery and descriptions, and let’s be honest, no online shopper will ever place their trust in a brand that solely relies on description, or on poorly captured images. What choice do you have then? The quality of your product images is one factor that cannot be compromised upon, no matter what.
5. PRODUCT IMAGES CAN BOOST SEARCH RANKINGS
Were always under the impression that keywords would solely do the trick for contributing to your SEO value? Well, it’s never too late to opt for a wiser choice. Well-shot images, along with file names and alt-texts, optimizes SEO value and eventually improves your SEO rankings. Whenever we search for a product like Nike shoes, Adidas bags, dog accessories, etc, often we see images on the top of the Search Result page. These images attract the audience as it shows exactly what we search for by providing visual content and gives the direct landing page to the product page. Hence these image pack increase the CTR and conversion rates. Top-notch photography would have very little value if they take hours to load on your site. You may want to consider downsizing the images to lower the load time and maximize conversion. Bet you weren’t aware of this aspect right? Well, rest assured, it will be taken care of by us.
6. BE AT PAR WITH YOUR COMPETITORS
Think you can easily do away with well-written product descriptions or product images that were shot 5-8 years back? What’s the need for a reshoot? You may ask! Well, your competitor’s having the same product features as yours are well ahead of time and have reaped the benefits of immaculate product photography with both hands. Having understood how much a game-changer this one element can be has ensured their products have carved a special space in people’s minds. Needless to say, e-commerce sites are facing a neck-neck to competition now more than ever. And striking a unique bond with the audience through the products is indispensable to kill competitors and create a distinctive identity for your brand. Agreed?
OUR INFERENCES
Humans being visually oriented beings, process visual information much much faster than textual information. Having said that, it then becomes paramount to invest a considerable amount of time and effort to focus on the hero of your brand- The Product. You are entirely where you are because of your product, you believe in it, trust it in. So let people feel the same way. A major chunk of the sales of your products reckons on how genuine, professional and practical it appears to the audience. It is actually the major player which compels the customer to give it a try- it hinges on HOW IT LOOKS. So naturally, it takes more than just a camera and a tripod to breathe life into a product, it is precisely about 5-8 hands working simultaneously, to get the bang-on end result.
Our in-house photographers go above and beyond to nail your product images along with the exact story which you are trying to convey to your audience. Our professional product photography will most certainly encapsulate the right message thereby setting the spot-on expectation for the audience. What more can you ask for?
We, at ODN, not only have an in-depth understanding of the basics of photography, we are also certified by some of the biggest e-commerce players in the industry. Our excellent art team understands the exact need and the story you are trying to tell to your audience. It might just be the right time to Open Doors Now to immaculate product photography which speaks volumes about your brand and story!
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10 posts!
Thank you Tumblr for giving this amazing batch.
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ODN Digital Services collaborates with Timex
This association will help Timex enhance its brand’s image and will help introduce innovations in its communication strategies
ODN Digital Services, a content design company has recently announced its collaboration with Timex, the Indian franchise of an international brand offering voguish wristwatches for generations. Through this partnership, ODN Digital Services aims to boost the brand’s image and reach the Indian market by providing them with innovative communication strategies along with creative and high-end content.
ODN Digital Services is the market leader in the content creator and service provider category. The brand is recognized for its global quality content and delivery of their services in a quick turnaround time specifically from the E-Commerce perspective. Timex is indeed one of the oldest and the most trusted brands in the wristwatch market and is renowned for its elegant and traditional designs with a contemporary touch along with an extensive global presence. Considering that innovation is a crucial element to have a competitive edge in the present times, this association was indeed a strategic move by both the organizations who are the leaders in their respective markets.
This partnership will facilitate Timex with premium quality catalog shoots and creative infographics that will support their chic and gracious product designs and will also add an aesthetic yet creative touch to their brand messaging. It will not only help ODN Digital Services expand its client portfolio but will also help Timex reach its consumer base optimally and effectively with the rich, global quality, and innovative content created by the recognized content design firm.
Expressing his elation about associating with Timex, Narinder Mahajan, Co-Founder & CEO, ODN Digital Services, said, ‘’ It gives us immense happiness to share that we have sealed the deal with Timex. We are thrilled to have them on board and that they are a part of our ‘client family’ now. We are grateful to Timex for believing in us and giving us this opportunity to create premium quality catalog shoots and infographics for them. We are hoping to add value to their offerings, enhance their brand image and reach amongst their target consumer base via our expertise and skillset. We at ODN Digital Services are known for curating global quality and creative content and we are hoping that we will be able to help Timex achieve its business, marketing, and communication goals via our innovative conceptualization and state-of-the-art E-Commerce content. ‘’
In just a span of a few years, ODN Digital Services has emerged to be the content creation company that works with a creative vision. It helps the brands share their stories with the world via their eccentric storytelling skills, innovative approach, and creative ideas.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India).
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Top 5 Digital Agencies augmenting consumer experience and brand loyalty through their services
Gone are the days when marketing focused only on the product benefits presented through the ad jingles. Now in the rapidly advancing digital age, marketing is done through storytelling that is being aggressively leveraged by the brands to convey their messaging to the consumers in a much more impactful manner. And not to forget, this digital storytelling has taken over all forms of marketing as designing content with an emotional connect works better to capture consumer attention.
These days, it is quite often that we see or hear consumers advocating their favorite products with an open heart on the Internet. And while a lot goes into promoting the brands in the manner that consumer’s fall in love with them, the role digital content plays in building brand loyalties is quite significant. Brand loyalty is largely dependent on how brands treat their customers and the experience they offer, digital services and strategies too play a significant role in augmenting consumer experience and in turn increasing brand loyalty.
Here are 5 top digital agencies that are amplifying the user experience and instilling brand loyalty through their avant-garde offerings:
ODN – In late 2015, ODN Digital was born with an aim to impart digital transformation to brands with a rich experience in online marketing, e-commerce and retail. ODN Digital provides solutions that range from photo-shoots to listing to marketing graphics to managing social media – everything that can be seen on opening an e-commerce website or social handles. The ‘all-in-one’ content creation expertise provided by the company is currently used by hundreds of marketplaces and brands around the world to build millions of pro-quality articles content.
Since inception, ODN Digital has been helping companies build tech tools to disseminate product information accurately and effectively across their offices in various countries and marketplaces thereof. Additionally ODN Digital helps its customers by focusing on speed, a pro-active customer-centric approach, and removing all the technical hassles involved in content delivery.
Shutter Cast – Shutter Cast started around 4 years ago as a side project, when Amol was unable to find any reliable website developers for his work. Since then, the team has been working tirelessly to bring the latest technology to startups and offering a gamut of services for their operations. Shutter Cast started with website development but has now expanded into a one-stop solution for all startups in the industry. They want to be recognized as the best and most transparent digital marketing agency in the industry. The startup boasts a prestigious clientele in the markets which are the oldest ones and have helped SC scale since its inception- Nish Hair, Gifting Best Wishes, Fkitchens, Infini AI etc.
B2B Sales Arrow – B2B Sales Arrow is built on ten fundamental core values that act as an internal compass and influence decision-making at every level. This organization, since its inception in 2012, has worked with multi-billion-dollar clients in US, Europe, and APAC, delivering B2B projects focusing on Virtual Events, Media Production, Demand Generation, and bespoke Market Research. Its founder and CEO, Paras Lohani deeply believes and makes every sincere effort in creating a vibrant culture blossoming with professionals who believe in the core values.
During the pandemic, powered by the robust culture of growth & knowledge, the organization has experimented with new offerings and successfully pivoted towards the business model that worked out. As a result, B2B Sales Arrow has grown by 40 % and in the process created high quality employment for talented professionals even during the time of global economic crisis.
ET Medialabs – It is a leading Digital Marketing & Analytics Company in India specializing in delivering business growth using Digital Marketing, Data & AI. It is both a Google premier partner & FB Marketing partner. The leadership at ET Medialabs consists of seasoned professionals from the IITs and IIMs with 10 plus years of experience. They have a unique set of skills knit together by a client-focused approach and sharpened by years of experience in the industry. Over the years, ET Medialabs has worked with popular internet brands, including CRED, Grofers, Licious, The Urban Company, Forest Essentials, Good Earth, and Lenskart, helping them ensure a wider reach through digital advertising.
ADLOID – ADLOID is a pioneer in 3D visualization and Augmented Reality technology. Using its proprietary 2D to 3D offerings, it is enabling large enterprises to create virtual shopping experiences for their customers. ADLOIDs plug and play products are transforming the customer experience for Automotive, Home Decor and Lifestyle/Fashion segments across the world.
At Adloid, a mechanism has been created to meet the needs of enterprise customers in terms of scale and technology requirements. With world-class products on offer and leading in terms of the features supported, the company believes that its rate of customer-retention is considerably high as the team constantly innovates. Innovation enables the company to meet the needs of enterprise customers across multiple sectors without compromising on any features of the AR experience. There are also mechanisms built to make AR mainstream for the customers.
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Trends and Innovations in creating E-Commerce & Marketing Content for Brands
Content has emerged to be a powerful tool to garner customer attention and interest. However, over the period of time, marketing content the right way has become equally important for brands especially from the E-Commerce perspective so as to attract and retain customers. It helps in not only reaching out to the target audience but also helps educate, convince, convert and retain them.
Despite having good quality and relevant E-Commerce content in place, the challenge for brands lies in delivering it strategically and making it effectively reach the target audience. This is where marketing content steps in as an ideal solution. It acts as a mediator between the customer and the brand and also leads the buyers throughout their customer journey thereby leading them to the purchase of the product or availing the service.
Marketing content ensures an amplified reach of the content and also helps in providing a high-end post-sales experience. It is this experience that affects the business metrics especially customer retention rates. It works with a customer-centric approach and focuses on their requirements and preferences. It is marketing content that helps cover the journey from that of a potential buyer to a customer and eventually converts them into loyal customers.
Trends and innovations in content creation
During the pandemic, every business understood the importance and vast reach of the digital space and hence, they had to modify their communication plans. The consumers’ behaviors and preferences during and post-COVID also underwent a major shift and to adapt to this change, brands were pushed to step out of their comfort zone and adopt the ‘digital-only’ approach.
Trends and innovations in content creation
During the pandemic, every business understood the importance and vast reach of the digital space and hence, they had to modify their communication plans. The consumers’ behaviors and preferences during and post-COVID also underwent a major shift and to adapt to this change, brands were pushed to step out of their comfort zone and adopt the ‘digital-only’ approach.
It’s been more than a year ever since the pandemic hit us and brands continue to be all the more flexible and agile in their communication and marketing strategies. They are increasingly focusing on the quality of content and high-end marketing content strategies to connect and engage with their consumers. They have realized that ‘innovation is the key’ and ‘interactive content’ is a must and hence, the demand for global quality, aesthetic and effective E-Commerce & marketing content has witnessed a surge.
Here we share with you a few major trends and innovations that will pick up in the E-Commerce & marketing content for brands-
Empathy and compassion in brand storytelling
The brands sensed that the uncertain times are here to stay. They also understood that consumers love to interact and engage with brands that radiate humanness and do not only indulge in up-selling. Hence, they strategized to tap the human emotions and decided to stress on empathy and compassion in their storytelling keeping into consideration the unforeseen situations and grim mood of the consumers. Hence, the communication shifted from highlighting only the USPs to striking an emotional connection with the consumers through generosity, positivity, and a sense of belonging.
Creative shoots
To weave a story and share it effectively with your target audience so as to convince them to purchase your offerings, creative shoots come as a savior for the same. Theme-based and prop-centric shoots help add the quirky and aesthetic flavor and have revamped the classic shoots to give them a contemporary and vibrant touch. They help showcase the USPs along with benefits of the products and portray the brand’s mission, vision and story aesthetically. They also help share the brand messaging in a creative manner and instill conviction amongst the consumers so that they are lured to purchase the product or avail the service of the brand. Creative shoots are one of the ideal solutions to use the storytelling technique and present the brand as the go-to destination for the requirements of the customers.
Infographics
One of the best visual content formats to garner audience engagement and ensure their retention is via infographics. Until a few years ago, they were considered just an ordinary type of content and their use was fairly average. However, the trend of interactive infographics has picked up pace significantly and brands now are inclined towards curating creative content in the form of visually appealing infographics. They are informative and simultaneously extend the much-needed vibrant, visually stimulating, and fun element thereby making them one of the feasible options while creating innovative E-Commerce & marketing content for brands.
The era of motion elements
Passé are the days when static elements ruled the content creation space. It is now the era of moving elements and they will occupy a prominent position in the E-Commerce & marketing content strategy of brands due to their quirkiness and engagement features. Primarily, it is motion graphics in the form of creative videos, product explainer videos, carousel banners, and GIFs that will be increasingly preferred and focused upon by the brands in the times ahead.
Videos will take the limelight in 2021
The modern times’ consumers prefer interactive content and videos serve just the right purpose as they offer an immersive experience to the audiences. They have a long-lasting impact and not only attract the consumers but also keep them hooked. The customers can easily relate to and connect with the video-based content. They also extend the credibility of the product and the brand, boost customer confidence and lead to high conversion rates.
Meanwhile, they also give creative liberty to the brands in terms of their messaging. They can be created either by highlighting the product or by using the storytelling technique to communicate the brand messaging to the target audience. Owing to their creativity and interactivity features, videos are emerging as one of the effective ways to ensure that our content reaches effectively.
The pandemic pushed the consumption of videos at the global level and this trend will continue to increase significantly in the coming times as well. A report by Smart Insights points out a similar trend and estimated that the consumption of videos will increase rapidly in the future and an average person will spend 100 minutes every day watching online videos in the year 2021. A study by Cisco Visual Networking Index also shares that there will be nearly 1.9 billion internet video users by the end of 2021 and that globally consumers will be watching 3 trillion minutes of internet videos per month making the total count of video users approximately hitting 1.9 billion mark by the end of 2021.
Hence, brands will increasingly align their content conceptualization in tandem with this trend and videos will take the center stage for communication with their consumers. Creative and aesthetically shot videos using props, stop motion along with catalog videos will occupy an important place in the E-Commerce & marketing content strategies of brands in the times ahead.
Product explainer videos
They help share information about the product and highlight its USPs along with its usage in an innovative manner. Videos work comparatively well especially for complex products as compared to printed textual instructions which can be lengthy and confusing for the consumers. Hence, product explainer videos will be incorporated as one of the key elements in the brand’s storytelling and they will use such videos to showcase the benefits of their product. They will also add their magic of creativity to make these product-focused videos interesting and attractive.
Landing pages to get an artsy touch
The landing pages being the digital storefronts of the E-Commerce websites will get a clean, crisp, and appealing makeover. They are one of the key components of the website that help grab the customer’s attention and keep them hooked onto the site, and thereby play a pivotal role in converting the potential customer into a buyer. Hence, global quality, innovative and useful content in the form of high-quality images, carousel banners, videos, GIFs, infographics along with a clear call to action is the need of the hour and will be majorly visible in the E-Commerce & marketing content strategies of brands.
Carousel banners
The first few seconds of the user’s interaction on your websites can have a major impact on their behavior and retention. This is where carousel banners come into the picture and help extend an enhanced user experience. They play the role of visual cues by directing the customers towards the appropriate messaging. Hence, these banners will not only be in sync with the brand communication but will also be visually attractive, quirky, informative, concise, and clear.
GIFs
GIFs or Graphics Interchange Format have the potential to liven up digital conversations. They are fun, mobile-friendly, and help communicate the message effectively by making use of a movable element which makes it easy to grab the attention of the customers and retain in their mind for long. They are one of the versatile formats of content and will be increasingly used either on the websites, banner ads, carousel banners, or will be integrated with social media and will add the much-needed spice and vibrancy to the content mix.
Summing Up
Consumers don’t want to interact with intrusive banners, ads, and popups. They want global quality, creative, relevant, and intriguing content that will add value to their lives. Hence, brands and content creators are focusing on incorporating moving elements and creative video shoots using props, stop motion videos, infographics, product explainer videos, carousel banners, and GIFs in their E-Commerce & marketing content plan as doing so will help them establish a connection with their target audience. The creators are also putting in their best foot forward to add their creative touch to these techniques so as to fulfill the brand’s requirements for state-of-the-art and realistic content which is relevant, appealing, and engaging for the consumers. To cater to the needs of the customers and to foster good connections with them, E-Commerce & marketing content creation for brands will get all the more creative and innovative in the times ahead.
Contributed by – Mr. Narinder Mahajan, CEO & Founder, ODN Digital
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Top digital agencies reshaping user experience with advanced technologies
The field of marketing has been constantly evolving and changing since its inception. Over time, it has incorporated new techniques and ideas. With the advent of technology, this process has been accelerated further, opening up new opportunities for the new-age marketers. On top of this, by entering into collaboration with tech-centric companies, brands can easily automate processes that are time-consuming, measure the effectiveness of their marketing campaigns and take steps to enhance customer experience.Right now, this blend of creativity and technology is what majority brands are going for and digital agencies paying attention to this demand are emerging as trailblazers within the industry.
Here are 5 top digital agencies that are reshaping user experience through ground-breaking use of advanced technologies:
ODN
Narinder Mahajan, CEO and Co-Founder
In late 2015, ODN started its journey of digital transformation for brands with extensive experience of top management in online marketing, e-commerce and retail. ODN provides solutions that range from photo-shoots to listing to marketing graphics to managing social media — everything that can be seen on opening an e-commerce website or social handles.
The ‘all-in-one’ content creation expertise provided by the company is currently used by hundreds of marketplaces and brands around the world to build millions of pro-quality articles content.
ODN has helped companies build tech tools to disseminate product information accurately and effectively across their offices in various countries and marketplaces thereof. Additionally, ODN uses automation and work-flow tech solutions to provide transparency and speed for content deliveries.
ODN helps its customers by focusing on speed, a pro-active customer-centric approach, and removing all the technical hassles involved in content delivery.
Shutter Cast
Amol Roy, Founder
Shutter Cast started around 4 years ago as a side project, when Amol was unable to find any reliable website developers for his work. Since then, the team has been working tirelessly to bring the latest technology to startups and offering a gamut of services for their operations.
Shutter Cast started with website development but have now expanded into a one-stop solution for all startups in the industry.
They want to be recognized as the best and most transparent digital marketing agency in the industry. The startup boasts a prestigious clientele in the market which are the oldest ones and have helped SC scale since its inception- Nish Hair, Gifting Best Wishes, Fkitchens, Infini AI etc.
Shutter Cast employs 20+ people and generates revenues of USD 150K. All the technology used by Shutter Cast has been developed internally. The firm has an edge over others because of its transparency in operations, right from planning to execution to every transaction. For instance, competitors often ask businesses to pay as much as 80K to open an Amazon Web Services account when such an account can be acquired for free.
BC Web Wise
Chaaya Baradhwaaj, Founder and MD
It is a full-service digital marketing platform which has been solving business problems for brands since 2000, headquartered in Mumbai.
The company is renowned for its strategic brand services, world-class creative work, and in-depth consumer research. They devise strategies to bring brands closer to consumers on digital, tell stories that captivate the millennial mindset, and acquire the sharpest combination of digital media assets to meet campaign objectives.
The company has worked with more than 400 happy clients like Hero, Mahindra, Sunsilk, Unicef, Park Avenue, Parle, Sony Entertainment, TATA, Godrej, Maruti Suzuki etc. and worked on around 7500 projects till date.
ET Medialabs
Raghav Kansal, Founder and CEO
It is a leading Digital Marketing & Analytics Company in India specializing in delivering business growth using Digital Marketing, Data & AI. It is both a Google premier partner & FB Marketing partner. The leadership at ET Medialabs consists of seasoned professionals from the IITs and IIMs with 10 plus years of experience.
They have a unique set of skills knit together by a client-focused approach and sharpened by years of experience in the industry. Over the years, ET Medialabs has worked with popular internet brands, including CRED, Grofers, Licious, The Urban Company, Forest Essentials, Good Earth, and Lenskart, helping them ensure a wider reach through digital advertising.
Digital Jalebi
Syed Fawaz Ahmed, Co-Founder and Partner
Founded in 2012, Digital Jalebi is an experiential design studio delivering interactive experiences. It helps its clients establish channels of communication with their audience on a more emotional level.
With a focus on spatial interactive installations, Digital Jalebi aims at transforming spaces into more communicable and enjoyable opportunities.
Digital Jalebi is a fusion of new media design and technology and draws heavily from digital art, visual communication, architecture, and programming.
The company has worked with some of the renowned clientele: International Cricket Council, Google, DS Group, TATA Trusts, HAL, TATA Motors, Toyota, MI, Dr. Reddy’s, Glenmorangie, Pepsi, Bill Melinda Gates Foundation, National Geographic, DRDO, Asian Paints, Bosch etc.
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Learnings In A Year Post-Lockdown: Narinder Mahajan, ODN
The unexpected is here and for businesses to remain relevant, they need to go digital and align their goals and objectives to achieve a positive ROI, especially when marketing budget is shrinking by the day.
As the global pandemic unfolded, it left behind emotional turmoil and unprecedented havoc in its wake. Nevertheless, like the silver lining to every adversity, this time too taught me a lot of crucial lessons which have become my mantras for a happy and wholesome life. During the nationwide lockdown, just like thousands of others, I too worked from home and worked the home simultaneously. In all that time I got to spend at home, I did not just work but also introspected about how the ongoing events are not just moulding my company but our entire digital industry. On the professional front, how leaders use this time will shape the future of the businesses.
Even before the lockdown, digital marketing landscape was witnessing a boom in the past few years. It has achieved such a stature in the success of businesses that no matter what an enterprise sells, it cannot afford to overlook it. Brands of all sizes – big to small – are turning to digital marketing to reach out to their target audience. Every person is online, whether while walking on the road or driving their car or while having dinner, as they try to deal with the after-effects of the pandemic.
Computers and smart phones have been our window to the world as we strove to remain connected to our loved ones or hung onto for every little news update. Therefore, online is where every business needs to be right now as this is the best time for them to realign and refocus their marketing efforts for best outcomes.
Here are some of my takeaways from the time spent in lockdown:
Industry Level
1. The Digital is more 'Bank'-able - We all have seen a rapid surge in brands realizing the importance and reach of digital. Not just e-commerce but overall data consumption at social channels and OTTs shot up 300% in the months of April and May indicating a huge chunk of eyeballs coming and asking for more and more content to consume.
2. Marketing Shifts - Due to fast-changing and unpredictable consumers behaviour, agility has become a core value for many brands. Marketing budgets have shifted to digital almost entirely. Contactless commerce and Omni-Channel strategies are on high time usage.
3. There will be no “return to normal” - The shift is permanent, not temporary. Digital platformification of everything including education, work, stock trading is going to stay which was never a normal. To stay competitive, organizations must respond to these behavioural changes and meet emerging customer demands.
4. It’s unnecessary to be on every digital channel–Now more than ever, businesses want results. It’s tough to justify a company’s presence on a social media network and the investment that went in it if it does not generate the outcomes expected. When a crisis strikes, the immediate response of brands is to opt for paid advertising or social media
marketing. While some brands focused on organic social media promotions, there were many who took to paid social media. Other digital marketing tactics were put on the back burner for the time being. Such developments tell us that in times of upheaval, we first need to focus on the most relevant digital marketing channels so that, second, they bring in the highest ROI possible for the business.
Going forward, businesses, brands and organizations all need to embrace digital channels not just to triumph over periods of catastrophes, but to make it a fundamental part of the entire marketing strategy. In times of crisis like this, a robust digital strategy is what will drive unparalleled business growth.
Company Level
1. Courage always pays well - ODN had the option to retract, pause operations, or even ask people to leave. Instead, we tread in the opposite direction and aggressively reached out to brands offering them solutions to go online when their offline business was suffering.
2. We are together - I saw some real brave team members going out of the way and reaching the office in later months just to keep the company afloat since we are a content production company as well. It was a big learning that together as a team we are unbeatable.
3. Core Beliefs Matter - Sticking to the core culture and values of the company has made us very strong as a team today. We didn't ask anyone to leave during the early lockdown days even if we had zero revenues for a couple of months.
Parting Note
Lastly, I believe it’s very important that we appreciate those around us. This involves not just our near and dear ones, but even those who work with us. Even those who work behind the scenes matter for the success of a company. The accountants, admin staff, the paperwork people, even the guy who would make my favourite cup of green tea – all had a role to play in making my life much easier. The unexpected is here and for businesses to remain relevant, they need to go digital and align their goals and objectives to achieve a positive ROI, especially when marketing budget is shrinking by the day.
The author is Narinder Mahajan, CEO and Co-Founder, ODN Digital Services
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How is Outsourcing Content helping Independent Brands gain Quick Recognition amongst Millennials?
Narinder Mahajan co-founded ODN Digital Services in 2015 and is currently serving the organization as its CEO. Looking at the opportunity to simplify the digital conversion process, Narinder came up with the idea of ODN Digital Services. At ODN, Narinder is consistently striving to deliver superior quality services to the customers and keep ODN at the forefront of the industry. He is actively involved in designing service roadmaps and identifying ways to improve client experiences. A retail specialist for over 18 years, Narinder has worked with game-changing organizations across different industries and formats of consumer retail before starting his entrepreneurial journey with ODN.
Millennials are one of the rapidly growing and important consumer bases for any brand or start-up venture in the present times. For any business to grow, it needs to connect and engage with the millennial target audience.
They come with different mindsets and preferences. They desire convenience, variety in choices, varied premium experiences, affordably priced products, and services, a sense of belonging along with recognition. Hence, the overall approach has to be altered by the independent brands while catering to their needs. However, the millennial audience expects more or less the same thing from all the brands.
Businesses adopt various innovative ways to attract the millennial user base. Ranging from personalization, customization, sharing the brand story, providing superior quality content, to connecting with them via social media are some of the few ways through which businesses connect and engage with the millennial user base. However, content marketing remains one of the major hacks to gain recognition amongst them.
Outsourcing content work by brands
The better quality content we provide, the more will be their engagement. However, the brand needs to think big and focus on a variety of content including video blogs, social media posts, blog posts, email marketing, website pages, etc. to tap the millennials. While earlier brands used to create the content in-house, nowadays, there is a shift in their working and they are comfortable with roping in third-party content creators as well.
Businesses are not apprehensive about outsourcing content creation and marketing activities. Rather they consider it as an effective approach that will help them gather creativity and feedback from a third party perspective which will be neutral and unbiased. Of course, we can’t afford to compromise on the quality of the content.
Hence, here are a few points to be taken care of before you make the decision of outsourcing content related work–
Know your need
Before you rope in the third party, you should be well aware of your requirements. For this, you should create a content strategy that will form the base for your targets to be achieved. Post planning, you should analyze the required talent available in-house. Once you have gauged so, you will be able to easily delegate the task at hand to the third person.
In the absence of conceptualizing, there will be mismanagement and you will either end up exceeding the expense limit or your deadline.
Decide what needs to be outsourced
Having clarity about what needs to be outsourced will help in the further stages of content marketing. One should critically analyze the content plan, the available skills inside the team, along the required skill set that needs to be outsourced. For instance, while you may be able to deliver written content perfectly, social media management and video curation might not be your forte and you would require assistance for the same.
There are various instances when there is no provision of good content writers are hence they are hired for specific assignments. Taking such a decision is indeed risky as the writer might not be able to grasp the depths of the topics and deliver content as per the requirement. The brands also fear that they may not be able to hire the right talent.
However, content creators are experts in their field and hence are trained to take up various types of content-related assignments. Outsourcing them this work will be financially consuming but will help save time and efforts as the team won’t have to spend hours doing what they can’t, don’t wish to, or isn’t a part of their job profile. They will be able to focus on other relevant tasks at hand along with coordinating with the freelancer for the content work. Additionally, their fresh perspective, writing style, and experience will offer benefits to the brands as it will enhance the quality of the content.
Assessing the ROI
You need to assess the ROI of the outsourcing tasks. For instance, if you feel that your team lags in coming up with innovative content marketing ideas, then you can find the required talent and delegate these responsibilities. This assessment will help you understand the areas where your team lacks and requires assistance. This step will help save time, money, efforts and will also reduce stress on your team.
The idea is to have a content plan that is full of high ROI activities. This is important so that you have the maximum outcome versus the investment done.
This step will also help analyze the kind of tasks that can be outsourced. For instance, extremely confidential and sensitive jobs of course can’t be given to the third party owing to safety and confidentiality issues.
Keeping abreast with the latest trends
As a brand, you should be aware of the latest trends in content curation and marketing. The content that you wish to go ahead with should be relevant for the millennials and should be of premium quality. Only when it will add value to their lives will the content be consumed by the millennials and will prompt them to engage effectively with your content.
Provide a proper brief to the outsourced talent
You need to give a proper brief to the third party enlisting your requirements and deliverables. The resource will work accordingly as per your instructions. Hence your briefing should be crisp and accurate to ensure that the work is delivered on time and is of premium quality.
Also, you should include the metrics against each task that is assigned to the outsourced talent. This helps the external resource to work as per the requirements along with maintaining the quality.
Provision of the needful resources
The outsourced talent should have all the required information and resource in place. This includes contact information of the concerned team, internal or external experts, access to documents like a company style guide, content planning sheet, website, and blog access, and any other relevant information that will help the resource to prepare the draft.
Easy and free communication
You have to ensure that the communication between the content marketing team especially the one dealing with the outsourced resource and the third party talent has to be smooth, free, and instant. The external talent should be able to reach the point of contact easily so that his/her queries can be resolved in real-time and the quality of the work isn’t hampered. While phone calls remain the age-old way, firms now also use modern ways of communication like slack, google hangouts, email, etc.
You have to make them believe that you are available for them. They should be satisfied that you are easily reachable. Clarifying doubts during the process of creating content is feasible rather than reviewing it later at once and then re-working on it.
Summing up
Outsourcing is often considered to be when a stranger third party is roped in. However, brands can also collaborate with someone from the organization itself but from a different team provided the talent possesses the required skillset. Being in the same firm, they will have all the requisite knowledge about the organization and its work. Additionally, if they would possess the capability of content creation, then this will benefit the content marketing team and will be a win-win situation for them.
Outsourcing can be beneficial for the brands only when they will leverage it efficiently and when the quality of the content will be maintained. Once the above-mentioned points are taken care of, outsourcing content marketing to target the millennial user base can be an easy and seamless task. It will not only ensure that the millennials’ requirements are met but will also extend the provision of high-end content which will make them connect and engage with the brand. This will help the brands achieve their long-term goal of developing a relationship with the millennials.
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How High-Quality Content Augments Consumer Experience and Retention?
Narinder Mahajan co-founded ODN Digital Services in 2015 and is currently serving the organisation as its CEO. Looking at the opportunity to simplify the digital conversion process, Narinder came up with the idea of ODN Digital Services.
At ODN, Narinder is consistently striving to deliver superior quality services to the customers and keep ODN at the forefront of the industry. He is actively involved in designing service roadmaps and identifying ways to improve client experiences. A retail specialist for over 18 years, Narinder has worked with game-changing organisations across different industries and formats of consumer retail before starting his entrepreneurial journey with ODN.
Phrases like ‘content is the king’ or ‘content is the backbone of every business’ have become a part of daily organizational conversations. But seldom do we realize that the power of high-quality content is indeed boundless and its potential is yet to be utilized optimally.
Top-notch content acts as a driving force for the organization’s growth and comes with various benefits ranging from tapping the target audience, consumer conversion, to enhanced consumer experience and their retention.
Businesses today realize that it’s compelling content that does all the talking and takes over the entire brand communication. high-quality content just not helps businesses target the right audience but also helps them boost their marketing activities to drive desired business objectives!
Helps show that you understand the consumers
It is clear that a business can be successful only when it caters to the needs and desires of its consumers. In an already over cluttered market, customers today prefer those brands that understand their requirements and preferences and deliver accordingly. Their brand loyalty is driven by the bond that they share with the brand and unlike the popular myth, that’s because of its popularity and this bond is developed only when consumers have had a good experience.
It is the unrivalled content that helps businesses cover their journey from that of an organization to a brand. Not only does it plays a major role in converting the target audience to consumers but it also has the potency to develop and maintain the organization’s relationship with its customers.
One of the basic yet easy ways to do so is by producing and publishing content that would strike a chord with the customers. Anything that is of their interest or is their need would of course grab their attention. It is here where we should utilize the power of content and deliver the consumers what they want so as to build a relationship with them.
Enhanced consumer experience and consumer retention
Extending an enhanced consumer experience has now become the major focus of various businesses. Companies today have realized that doing this helps in developing and maintaining good relationships with their customers. Once the consumer experience is taken care of, their retention won’t be tough.
And this is the stage where quality content steps as the ideal solution. As a brand, one needs to dig deep into the customers’ persona, and psyche to have a better understanding of their preferences. Once they do this religiously and offer customers what they want, their brand loyalty becomes unbreakable.
It is Your ‘consumer-centric’ and ‘consumer first’ approach will give you a competitive edge over the other players in the market.
Resolve customer’s queries
As per KPMG’s report titled, ‘Customer experience is the new reality’, 90% of customers regard resolution as their most important customer service issue.
Resolving their queries promptly and gathering their instant feedback helps businesses earn brownie points and form good relations with them. It shows their pro-activity and that they value their customers and make efforts to immediately provide solutions to their challenges. This contributes majorly in extending an enhanced brand experience to the customers and further leads to their long-term associations.
In the present times when the online space is booming, blogs and articles are the best ways to promote our products and showcase their features amongst the consumers. These elements also offer a platform to instantly resolve customer’s queries and to cater to their grievances promptly.
All you need to do is create the list of plausible questions from the consumer’s end and post the solutions to the same. Doing so enhances your bond with the consumers and also leads to better engagements.
Creates trust
The primary objective of any business is not to sell but to create trust with the customers. When the latter is taken care of, the former will automatically happen at the right time. With trust, good consumer experience and customer retention come simultaneously.
Of course, developing trust needs time but it also requires efforts and content. Creating organic, creative, and innovative content will help in humanizing your brand. When your brand communication takes an aesthetic turn, every marketing activity you eventually undertake and the content you post will contribute in the development of the ‘trustworthy’ factor of your brand. And once your consumer trusts you, this relationship will be strong and will be for long!
The vicious circle of content, consumer experience and their retention
To ensure that you optimally utilize the power of content, it should be original, relevant, of remarkable quality, and innovative so that it can effectively spread the brand messaging amongst the existing and prospective consumers. Focusing on the above-mentioned points will help you achieve this aim of developing stellar content. While this isn’t a fixed guide and there is always a scope for trials and errors, the permutations and combinations to experiment with content are limitless.
The idea is to understand and deliver as per the consumers’ wish list and make them feel valued. This will extend a good consumer experience and the more enhanced this experience is, the more will they like your brand. And the higher the likeability factor is, the higher will be consumer retention as well. It’s indeed a vicious circle but all of this is doable by the assistance and capability of high-quality content.
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How Content is Redefining the Future of the E-commerce Industry.
The e-commerce industry is witnessing tremendous growth, a process catalyzed by the outbreak of the Covid-19 pandemic. As non-banking players emerge in the payments industry and unique vertical-specific start-ups come up, the Indian e-commerce ecosystem is expanding rapidly. The rise of mobile platforms, sophisticated social media analytics, personalization, shared economy models, and omnichannel services will further drive e-commerce’s growth in the foreseeable future. And in all this, the content will play a defining role. Good content will help e-commerce businesses define their brand and showcase their core values.
The power of content was realized by enterprises across the globe in 2020 when businesses were forced to switch to the digital mode for survival. When the interaction was limited to virtual medium alone, enterprises heavily invested in content designing to attract a large audience base. Businesses across sectors have now realized that providing relevant and premium content that adds value is crucial to survive and differentiate themselves from competitors. It helps customers easily and effectively engage with a brand and improves their customer journey with the brand. All one needs to do is understand their customer’s requirements, curate content accordingly, and then market it.
Quality Content Matters
Customer is king for digital age e-retailers. As customer expectations keep evolving, e-retailers need to adopt innovative strategies to differentiate themselves, attract customers as well as build trust and loyalty. The established e-commerce players are adopting successful strategies like unique and eye-catchy content design, free delivery, product replacement warranty, etc. The mobile application and website of a brand are the frontend for a customer where they make a purchase decision. The metrics for analysis could be content appeal, search optimization, user-friendliness, personalization options, etc.
A seemingly regular-looking website design with dreary-looking images and even sadder text that provides the least information is not enough to increase the number of clicks or attract more visitors. A pleasant enough color scheme and layout would not work alone because today's buyer wants much more than that. The inferior content on a brand's website or its catalogs, A+ / informative graphics, banners, landing pages, etc. can be a major turn-off, emphasizing the reasons quality content is the backbone of the e-commerce industry.
When a website contains compelling content or quality copy, it conveys its expertise in the field and increases the chances for users to return. Thus, stellar copy combined with a proper web design not only ensures the survival but also, the popularity of the brand.
Facets of Good Content Design
How content is being created and consumed by users is changing dramatically. User-generated content (UGC) has become more popular than any other marketing trend as a trustworthy and consistently effective component of modern content strategies. As customers demand more authenticity and personalized online experiences, brands are acknowledging this shift in consumer content attitudes to get content designing and marketing right. UGC benefits both brands and consumers. While it helps consumers get a better understanding of a product or service from other consumers, the brand benefits with expanded social reach, trust, and increased sales without requiring to create the content.
Moreover, a common challenge for the majority of e-commerce companies is that they find it hard to maintain a consistent message and experience for their customers. This makes it essential for the marketing team to work closely on crafting an overarching content strategy that hits the bull’s eye.
Though written copy is a good place, to begin with, and often forms the foundation of a sound content design strategy, numerous other kinds of content can be used to communicate about a brand’s products more engagingly. These range from videos and images to podcasts and web live streams. Brands need to narrow down on the right type of multimedia content that is most likely to resonate with their customers.
For those serious about achieving exponential growth for their e-commerce business, they must pay attention to building a strong landing page. Unlike a conventional website home page, a landing page is specifically focused on a single product or offer. Here, each element is sharply focused on a single call-to-action and is designed to lead to conversions. Therefore, e-commerce companies need to devote time to creating unique landing pages that will each feature specific marketing offers and products. This way people searching for a brand’s product online will be directed to a webpage that caters to their particular need at the moment. When e-commerce brands are designing landing pages for their website, they need to eliminate any distractions, have a clear call-to-action prompt, and make it easy and convenient for customers to complete that call-to-action.
Summing Up
Overall, there are myriad ways to design content that is catchy, relevant, and fits well within the entire marketing mix of the company. Brands need agility in their content design strategies as well as in their ability to respond to short-term content opportunities quickly while still being able to carry out long-term plans. And in this endeavour, they need technology and tools that will support this much-needed flexibility and help measure company success.
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Ecommerce & Marketing content designed by ODN Digital - Ecommerce product listing, catalog shoots, creative product photoshoots and videos, home page banner designs, A+ infographics. ODN today serve almost all marketplaces in India.
https://odndigital.com/
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Chumbak and Chaayos collaborate with ODN Digital Services
ODN Digital Services will provide effective content designing and bespoke communication strategy
ODN Digital Services Pvt Ltd, an e-commerce and marketing content design agency, has announced collaboration with Chaayos and Chumbak. Through this association, ODN Digital Services aims to bolster the two brands by providing strategic content design, manifesting creative ideas and strengthening the brand's digital storytelling, the agency said in a statement.
The collaboration will facilitate Chumbak with services like premium quality Catalogue Shoots and Videos. Additionally, ODN Digital Services will also manage the brand’s rich data. On the other hand, the collaboration with Chaayos will enhance their existence through services like Creative Shoots & Videos, Social Media Creatives, A+ Content, and Catalogue Shoots for Amazon along with Infographics, Lifestyle Shoots for Brand’s Website, GIFs and Listing Content.
Speaking about bagging the prestigious mandate from leading brands, Narinder Mahajan, Co-Founder & CEO, ODN Digital Services, said, "We are elated to have Chaayos and Chumbak as our new clients. Being pioneers in their respective industries, the brands are already hugely popular and we are looking forward to adding value to their profiles and enhance their presence even further by using our expertise. We believe that a strategic content design for e-commerce as well as marketing plays a significant role in brand building, enhancing brand value and reputation management."
"We take pride in having a track record of consistently adding value to our partnered brands and looking forward to doing so for our newest collaboration. The talented minds at ODN Digital Services have extensive experience in successfully managing the content designing mandates of brands across a wide range of industries to help them articulate their value proposition to the public and target set of masses. We will be creating a fine tuned communication strategy to generate, enhance and maintain the brand's value", he added.
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