Last year marked the first time that college athletes could enter into name, image, and likeness (NIL) deals for the second biggest sporting event of the year, behind the Super Bowl. Brands such as Bose, Dollar Shave Club, Outback Steak House, and Wingstop provided a glance at the potential of NIL during March Madness.

Instagram introduced the launch of Broadcast Channels, a new Microsoft-powered messaging tool for creators to communicate with followers at scale.

In a new forecast from Insider Intelligence, US adults will spend more time streaming video content than watching traditional television for the first time this year. According to early estimates, 53% of video-watching time (3 hours and 11 minutes) will be spent on digital videos on Netflix, TikTok, YouTube, and others, compared to less than half on traditional TV (2 hours and 55 minutes).

Pinterest increased the maximum length for video uploads to five minutes, up from the previous one-minute limit, following in the footsteps of TikTok, which increased video uploads to 10 minutes last March.

Instagram will sunset live shopping next month.

Twitch has rolled out Viewer Engagement Panel to all streamers after positive feedback during the testing phase.

Discord has announced new updates for Stage Channels, a feature similar to Clubhouse that allows a small group of people to converse in front of an audience.

TikTok is adding new features to Promote, which launched in November 2021. The tool allows users to turn organic videos into ads, helping them reach a bigger audience.

Despite the hype surrounding the creator economy, few creators are expected to appear in TV Super Bowl ad spots this year. However, creators are still a big part of many brands’ advertising efforts for the year's biggest event.

YouTube updated Comment Stickers for Shorts, enabling creators to create new Shorts in response to comments.

Twitch has begun rolling out Chat History for all creators. This feature allows creators to view the last 50 messages or the last hour of chat, whichever has fewer messages

According to a new study by Acast, 95% of frequent podcast listeners in the U.S. take action after hearing a podcast ad.

Instagram expanded Gifts to all creators in the U.S. Initially launched in November, it allows fans to send virtual gifts to Reels creators to show their appreciation.

The battle between YouTube and TikTok for creators, video content, podcast, ad dollars, and bigger screens.