Project Title: Imagining an Organic Juice brand
Goals:
Create an exciting and modern brand identity for ,, Joy and Juices “ an Israeli non-alcoholic drink, open for both mass international sales and Israel sales.
Conveying a sense of excitement while being modern at the same time.
Audience:
Main target audience are millennials,
Non alcoholic drinkers,
Children and adults
Brand Traits: What is the brand?
- Modern,
- Friendly
- Exiting,
- Bold,
- Accessible
What is not the brand?
Expensive,
Busy (Packaging)
Expected
Project task: The organisation I was collaborating with needed a logo for the project, flayer design and tote bags.
Project Solution: The tote bags were in color and had a pattern so immediately I knew the designs needed to be in a png format. I decided to create two illustrations, a boy and a girl exploring and admiring the world surrounded by nature. The logo needed to feel organic so I created a lettering font. And finally flyers with more project information, call of action and dates were created.
"Ceger za Zelenu Avanturu" is an environmental project of the ,,Konektor” Association of the citizens of Leskovac, which aims to promote environmental protection by reducing the use of plastic. On the day of the promotion, the citizens of Leskovac were given the tote bags with my design.
In this project, I had the opportunity to create two illustrations with motifs of children exploring the planet and a logo for "Ceger za Zelenu Avanturu".
Project Title: Logo and visual identity for 9.Strings music festival
Project type: Submission for Contest
Project task: ,,Strings” is an international music festival and summer school of Academy music, mainly focused on classical music. The idea should reflect the concept of the festival, the atmosphere of music, visual and applied arts, who will present their professional research on workshops, exhibitions and concepts.
The choice of typography should be latin Serbian.
The color pallet and the ratio of the graphic and graphic elements should be modern, luxurious and contemporary solutions that would allow easy use.
Project Solution: The basic goal of the development of this visual identity is to create a modern and elegant solution.
The original inspiration for the logo was found through the stylization of the guitar strings, and a gradual simplification and combination of the appropriate font led to the solution shown.
The colors chosen are simple but dynamic enough to stop the viewer, even when used on larger billboards.
Project Title: Logo and book cover design for ,,Naše stvaranje”
Project type: Submission for Contest
Project task: ,,Naše stvaranje” is a magazine for culture, literature and art. It is rented as part of the Leskovac Cultural Center. The requirements of the competition were quite free.
Project Solution: The anatomy of the logo consists of two symbolic works. The upper part consists of stylization of the sun, and the other part of the stylization of the hands united. It reminds of the unity and the rebirth of creativity.
Project Title: “Seance with the Muses”, Logo design
Project Type: Client work
Project task: “Senace with the Muses” is a vintage online shop. The project required a logo design, banner and cover photo design for the official website.
The inspiration for the tone of voice was found in the Edwardian style, dark academia esthetics and celestial motifs from the 19th century.
Project solution: We ended up with the symmetrical design of a half portrait of two Edwardian women, framed with geometrical and straight lines done in a monoline style. The client wanted for the banner and details to feel as if they were placed on some kind of old paper.
Adding contour and shadow gave this design the requested effect.
The goal was to create a simple and effective self branding. The logo mark the hand and the dandelion are a personal life detail that has to do with my creative journey.
Vesna is a Slavic goddess of spring, she is popularly portrayed as a young woman with long hair who carries wheat or fruit in one hand and flowers in the other.It is believed that the Slavic god Stribog brings Vesna every spring with the wind and takes away Morana, the goddess of winter.Vesna is the protector of young married couples, young women and little girls.
Main idea of the illustration was to build a symmetrical composition of elements that in Slavic culture remind of the spring. This was a solution for escaping the problem of the myth of Vesna having figuratively a human form.
"Ljubav je ljubav" in Serbian means ,, Love is Love "I was inspired with creating a small set of illustrations and lettering for Valentines day, reflecting the true messages of love.
Inspired with the idea that love comes in any "shape, language, size and form".
Project Type: Contest, First prize at the local contest held by an citizen organisation ,,Konektor”
Date: December 2nd 2020
"Goddess of the Forest" or "Goddess of Victory" is a necropolis ("Revolution Park") located in Leskovac Serbia, created as part of the victims of fascism who died in the Second World War. This is one of 20 monuments built by Bogdan Bogdanovic throughout Yugoslavia.
"The volutes of the Leskovac necropolis mean everything that disappears and emerges. When animals from folk motifs appeared next to the volute, it was clear that the central figure of a woman is the mistress of nature, the bearer of the principle of renewal, and the allusion of the female figure is extremely rare in our afterlife.
The image of a stone that fell from the sky is a favorite in the people's imagination, such a stone is chaotic and indefinite, divided, androgenic. At least I believe that a flower on a stone turns a stone of chaos into a stone of love or a stone of wisdom. ”
Bogdanović on the Leskovac necropolis.
The focus most often in Bogdanović's monuments is on the very composition of the entire complex that unites with nature, rather than on the individual composition of each sculpture.
The characteristic elements that served as the inspiration for this illustration are the symbols written on the monuments. These are the motifs of animals and spirals, as well as the central figure of the "Forest Goddess", which aim to channel the eternal cycle of life and renewal.
The illustration is a part of the conceptual solution intended for multi-purpose printing.
The aim of the works is to accept life between two extremes. Looking for balance in chaos and getting used to sudden changes. The composition of the poster is inspired by the oscillation of the physical pendulum. It symbolizes the way out of personal and global chaos.
This year, the posters were presented at the art festival "Deve9t", the festival published works on its Instagram profile, creating a virtual exhibition.
Link to the instagram post:https://www.instagram.com/p/CKyktm2BGcl/
,,Lala'' is a high end wellness and spa center. Their goal is to help busy professionals in balancing out their personal life and professional life all in the main focus of creating a healthy balanced lifestyle. Belance is the key word, their visual identity should reflect their goals. This was achieved by creating a simple logo mark, followed by customized typography of the brands name. The color pallet is simple and minimal with a touch of silver. Creating custom silver textures and brushes in Photoshop created an effective graceful look to the brand assets.