Invitations to Martin Margiela Shows.
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Alexander McQueen, Spring 2001.
A mirrored cube illuminated as a slew of mentally ill girls moved around the inside as the audience watched them. Due to the mirrors in the box, the models were unable to see outside of the cube, and therefore their confused movements were authentically enhanced.
White caps over the models heads that was reminiscent of hospital bandages. The clothing was overly chic, featuring mussel-shelled tops and skirts. In addition, to models arms compromised in a way that was reminscent of a strait-jacket.
The most shocking of all was when another cube in the middle of the psych-ward runway opened to reveal a partially nude masked women, who would later be identified as British fetish writer, Michelle Olley, connected to various wires while dead bugs were strewn over her legs.
In an never-before-seen interview with SHOWStudio, McQueen spoke to the Asylum show, saying it was pivotal in the concept of shows interacting with audiences.
Early in his career, the Asylum show was integral in establishing McQueen as a theatrical force that combined the beautiful and grotesque in a once-in a lifetime way.
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Bottega Veneta to New Bottega
Ever since Daniel Lee’s start, he has swept the fashion industry. Declared by many as the new IT person at the moment in the fashion industry, he has taken Bottega in a new direction. Based upon the last three runway shows that Bottega has done, Lee has absolutely killed it. He embraced the intrecciato aka a braided purse except Lee decided to this seamlessly. It isn’t wild that Lee had decided to embrace the braided purse because it has been such a part of the Bottega past, but doing an unlined bag with double-sided leather strips is daring. When first debuted people went wild, not only for the impressive craftsmanship, but also the modern minimalism which is become an increasingly more stylish way to dress in 2020 with monochromatic sets coming into style and Kardashian inspired athleisure wear becoming popularized on Instagram. Lee, again, redesigned Bottega by taking the square shaped sandal which originally popularized the brand and applied them to his boots which adds a refreshing touch on the boot by taking something so simply as the front of the shoe and adding a modernistic twist onto it. Additionally, Lee decided to ditch traditional craftsmanship and actually made the boot out of a 3D digital printer, Bottega’s first and successful attempt at using that technology. Lastly, Lee took the signature braid and applied it to clothing such as a braided vest in a porcelain color. The vest had a bit off puff added to it. Overall, Lee’s Bottega show was one of the more interesting ones to watch as it paid homage to old Bottega designs, but added a subtle twist which catapulted the brand into 2020.
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