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uniquemoonexpert · 3 years

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SEO Techniques for 2020

This method means giving away the most valuable information at the top of the article, with less important information appearing below.

Readers that scan articles rarely reach the bottom of the page, so it makes sense to give them what they want as soon as they land.

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Improve titles and descriptions to boost CTR

Two main things affect your click-through rate (CTR):

1. Title tag

2. Meta description

These are the two HTML tags that show up in the search results and they’re all you have to win to click.

Sometimes people just won’t click on your site in the search results. And therein lies the opportunity: 1. Find the keywords for which you rank on the first page 2.

Look for ones that have a low CTR 3. Improve the title tags and descriptions of the associated pages

Create SEO optimized landing pages

According to an SEO research firm, 44% of clicks for B2B companies go to a homepage, not a landing page. Sure, the homepage is important, but a landing page is where you can initiate a strong relationship.

A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

Increase Website Speed

Google has launched a number of SEO tools to help improve site speed, including:

PageSpeed Insights to help developers improve site performance

Accelerated Mobile Pages Project to boost speed on mobile sites

Test My Site to help gauge how responsive (or mobile-friendly) a site is, which includes speed as a parameter. Product Mockups

Master Internal Linking

Internal linking is one of the most underrated SEO tactics that there is. As SEOs, we’re often all too quick to chase after earning new backlinks before making sure that the ones we already have are working as effectively as possible.

One impactful activity you can carry out is improving internal linking based upon your site’s most linked-to pages.

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