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mns-tech · 1 month
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techtenda20 · 2 years
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The Moneytizer Vs Adsense
The Moneytizer Vs Adsense
There are many ways to monetize a website or blog. One popular option is to use an ad network like Google AdSense. Another option is to use a service like The Moneytizer. So, which is better? Here is a comparison of The Moneytizer vs AdSense. AdSense is a popular ad network run by Google. It is easy to set up and use. AdSense pays you based on clicks or impressions. The Moneytizer is a service…
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mommarketingcoach · 5 years
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Seven Interesting Reasons Why Every Mom Should Have a Blog
These days when opening your laptop is like going outdoors and meeting tons of people, you don’t really need to be away from home to reach out to the world. Communicating with your friends and family and with people whom you share the same interests with can be done within the confines of your home. That in itself is a lot of fun!
Gone are the days when women with children seem to be locked inside the toxic world of motherhood, without anything else to do but to take care of their children. Now, you can do so much more, learn so many things, and connect to the world even when you’re a stay-at-home mom. But a lot of moms like me have discovered that there’s a way to use that global access for something more productive. That’s by having your own mom blog!
You may be hearing this ‘mom blogging’ for the first time. In that case, you might want to read our earlier post about how to start a mom blog. And if you decide to push through with this journey, you’ll be one of the thousands to millions of moms out there who took this path and hopefully, you’ll love it too.
As for me, these are the reasons why I find mom blogging very helpful for all the mommies out there.
It’s fun.
When all you do for the rest of the day is to change nappies, cook meals for your kids, play with them until they get tired, and take a peek on social media when they’re too tired to play, you’ll surely find mom blogging sooo fun!
Imagine sharing your ideas to the whole world for free and exchanging thoughts with those who have the same experience as yours. You can share the ups and downs of being a mother. You can tell your fellow moms about the hacks on how to make a mom’s life easier.  Above all, you can be yourself and share your passion to tons of people without having to leave the house. Isn’t that fun?
You can earn from it!
In case you don’t know it yet, a lot of mom bloggers out there are earning millions of dollars by sharing their true selves to the world through their blog sites. If other blogs can be monetized, you can moneytize your mom blog too! Not that we’re saying you should do mom blogging for this sole reason, but if you can earn while having fun, why not?
You can destress through it.
Moms understand that our journey involves a lot of inner battles. Our daily environment may be filled with children’s laughter and silliness, but there are private moments when you just want to give up. It’s during these stressful times that mom blogging can help you.
Instead of keeping everything inside, you can share your thoughts and feelings through your mom blog. It could be a personal journal of your struggles and victories as a mom. This will help you de-stress. Plus, you might get some insights and tips from moms like you on how to handle what you’re going through.
You will learn from it.
As you do mom blogging, you will realize that this journey requires learning new things. In fact, writing posts in your blog will lead you to the routine of researching. If you’re not the type of mom who reads a lot, don’t panic! Doing online research for your blog is not as boring as it sounds.
If you’re writing about what you love, like pop culture or the Marvel Universe for example, then reading about it will never bore you. It won’t feel like working at all. What’s great about blogging is that your knowledge base will only grow as you write more.
You will know yourself better.
Speaking of more, another good thing about mom blogging is that you will discover more about yourself. As you brainstorm content for your mom blog, you will find out more about your interests - what topics are dearest to you, what things you want to learn more about, and which ones you write the best about. You’ll discover new passions and pursuits. Your journey to self-discovery will grow deeper as your horizons expand in the world of blogging.
It will help you become a better mom.
When you know yourself so well and you continue to discover new things while mom blogging, you’ll also have more things to share with your children. When you have a passion that keeps you going every day, you’ll be happier and more content. You will have an outlet when you’re too stressed and you’ll have a sense of purpose. As you become a better person, your children will be the biggest beneficiary.
You should contribute to the mom community.
Since I’ve been mom blogging for years, I see it now as a responsibility to the mom community. We know that being a mother is not easy and if you have the chance to make it less burdensome for another mom, wouldn’t you do it? I would. What can stop us when we have free access to the internet and there are websites that offer blog domains for free?
You can help other moms out there by sharing what you know through mom blogging or by simply being an inspiration to all of us that a mother can have a meaningful life apart from rearing her children.  
This article was originally posted at Mom Marketing Coach
Originally posted on Mom Marketing Coach
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markgossage · 5 years
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youtube
WP Affiliate Funnel Builder Review With My Bonus BlowOut http://bit.ly/2MLM5f7 Secure my bonuses by clicking on the above link Do you want to know all about a Word Press Affiliate Funnel Builder that is the business It’s a wordpress plugin that gives you the power to build a complete pro affiliate funnel fast Stay tuned guys Hi Guys its mark Gossage of bestbonusking.com This word press affiliate funnel builder is amazing, whether you are a newbie or a fully fledged pro it gives you the power to easily create your Affiliate Review and Bonus pages Lead Magnet Pages Pre-Bonus access pages A Soft re-direct page to moneytize your list Even your Bonus delivery pages. You will be able to build as many campaigns promoting unlimited products as you want. In minutes without wasting your time What I am saying is that this red hot funnel builder does it all and more. So get away from all of the madness and forget about those massive monthly recurring fees You wanted a top pro quality funnel builder that makes life easy and here it is priced at a ridiculously low price. So go build those slippery money sucking funnels now, before your head hits the pillow tonight and start profiting with your brand new high converting funnels rapid style The front end is at an amazingly low price of $9 It includes the software with personal rights. If you want the PRO version that packs a little more power it’s on a dimesale at $12 rising to $16 There are reseller licences available The frond end reseller licence starts at $16 and rises to $24 The Pro Version reseller licence starts at $14 rising to $18 The PLR version of the software starts at $64 rising to $97 You will also be getting a load of super high quality vendor bonuses as well So if you want to build your high quality money making funnels fast this is definitely for you, So click on that link below this video and make sure to check out my over the top fully loaded custom bonus page and then rush on over and grab your copy of WP Affiliate Funnel Builder now My bonuses are already there waiting for you on the download page Bye for now….. http://bit.ly/2MLM5f7 Secure your bonuses by clicking on the link above Affiliate Disclaimer: While we receive affiliate compensation for reviews / promotions on this page, we always offer honest opinion, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make. wp affiliate funnel builder review,wp funnel builder review,wp affiliate funnel builder,wp funnel builder,wp affiliate funnel builder bonus,oto,upsell,bonus,discount,mark gossage,#markgossage,#wpfunnelbuilder,plr, bestbonusking.com,#bestbonusking, by Mark Gossage
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martechadvisor-blog · 5 years
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What Advertisers Expect, and Publishers Should Deliver: A Five-Step Checklist for Small and Mid-Sized Publishers
Augustin Ory, CEO, The Moneytizer, shares five basic tips for small and medium-sized to best navigate the quickly changing advertising landscape in the new year.
The world of programmatic advertising has advanced at such a rapid pace that it is sometimes practically impossible to figure out what the key pieces are to deploying a successful strategy—as a publisher or advertiser. The pace at which all of the actors evolve and change requires constant adaptation. There are no magic formulas to determine what factors lead to the optimal outcome. But if publishers think like advertisers, they can better understand what their needs are and act accordingly. This is especially true for smaller publishers who are less familiar with the basics of programmatic advertising.
Advertisers are especially valuable to smaller publishers for whom advertising can be a welcome path to monetizing their content. However, in order to attract interest from advertisers, publishers need to adhere to series of criteria to generate real interest in buying their inventory. Brands will not be attracted to a site just for quantitative reasons. Numbers are objective, yes, but advertisers will quickly take into account other more subjective criteria as well.
Toward that end, we‘ve identified five things that every advertiser expects from publishers and publishers should in turn expect to deliver to advertisers.
Also Read: 5 Ways Programmatic AdTech Will Evolve in 2019
1. Appropriate content
Everything begins here. A site with content that is carefully managed and clean will always be a space where advertising partners will feel comfortable running their campaigns. Designing and developing compeling, safe content  can be laborious and does not always pay back right away. Sometimes it can take a while for advertisers to find your content. But interesting, engaging content with careful curation—what advertisers are looking for--will end up shining in the long run.
2. Visibility
This key element that attracts the attention of advertisers is based on common sense. In general, the more visible the formats on your site, the more effective they will be for advertisers and, consequently, for the publisher. An ad placed in a highly visible location will be seen by more people, attract more engagement and impressions and result in optimal remuneration.
Sometimes of course it is difficult to balance the visibility of ad formats with the structure of the site. It is necessary to think carefully about user experience and to try to minimize intrusion while maximizing impact and visibility.
3. Quality
 It’s not always about quantity and number of impressions. Often, quality can trump quantity and advertisers look past audience counts to determine not just how many but how focused and relevant a particular audience on a particular website may be. If, in the absence of high traffic, the content attracts a high-quality audience (ie a highly targeted one) with high-quality visits, many advertisers may still be attracted to it. This is exemplified in the case of sites that target niche audiences: audience size may be modest but they have high value for campaigns aimed at precisely those niche audience.
4. Ads.txt
Having an ads.txt file installed on a site has quickly become a requisite for advertisers. In fact, more and more advertisers are saying no to buying space on websites that have not installed this file. What began as a recommendation of the IAB (Interactive Advertising Bureau, the association that represents the digital advertising sector), has already become the official standard in the fight against fraud in programmatic advertising. This file contains a list of the set of advertising actors authorized to broadcast campaigns on a website. By integrating it into the root of a site, it prevents the identity of the site from being usurped and any domain spoofing from occuring. The advertiser knows then that it is a reliable site and that it will not waste budget on a fraudulent site. For the publisher, installing ads.txt helps to maintain a higher price point since all fraudulent traffic is removed..
5. Monitoring Fraud
It seems obvious, but unfortunately, robots that imitate human web traffic and inventory that is generated on fake websites are common problems today. It is clear that advertising fraud is one of the most important problems in the industry and both advertisers and publishers have begun to try to address the situation in a variety of ways. Regrettably, these bad practices are not only prevalent with premium sites, but also affect the small and medium-sized publishers. Closely monitoring the sources of site traffic along with inventory availability and fostering honest traffic based on the organic appeal of the content will be ever more critical to attracting advertisers and maintaining their trust.
Also Read: Programmatic Adtech for B2B Marketers
Following the above checklist will be a cheat sheet for smaller publishers looking to navigate and best take advantage of the potential that progammatic advertising offers.
This article was first appeared on MarTech Advisor
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rossmarais · 6 years
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EP 03 - 3 Tips for Better Money Management
My top 3 tips on how to better manage your money. I truly believe money isn’t the most important thing in our life but it does play an important role in our lives. Whether we like it or not at some point or in time money is going to control where we live, what we eat and where we choose to holiday.
Be real clear on why you want to be better with your money,
Know how much you are spending
Take a closer look how you use your bank accounts
Money isn’t a fun topic but when you learn to control and manage your moneyt better life can be pretty good.
Episode Sponsor  
This episode is brought to you by More Time Financial. A financial planning, money management and financial education company who are on a mission to help young Australians make smarter decisions with their money.
About Me: Ross Marais
I am a Gen Y Financial Adviser & Lifestyle Planner. CoFounder of More Time Financial. For the past 4 years I have been on a mission to help young Australians make smarter decisions with their money.
 Follow me Online Here:
 Website | rossmarais.com
Instagram | Instagram@rossmarais
Youtube | Youtube@rossmarais
Facebook | Facebook@rossmaraisoffical
Twitter | Twitter@rossmaraisfp
LinkedIn | LinkedIn@rossmarais
Medium | Medium@rossmarais
This Episode was created with the assistance of the very talented team at Udeo Media.
My Website hosted by Blue Host (Affiliate Link)
Check out this episode!
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markgossage · 5 years
Video
youtube
Auto Crusher Review With Not To Be Missed Bonuses http://bit.ly/2U2oc5i Click on the link above for more details. Do you want to know how you can get 5 powerful software tools for the price of one? Stay tuned guys as this is the complete package Hi guys its Mark Gossage of bestbonusking.com AutoCrusher is here and is ideal for affiliate marketers, local business, e-commerce, traffic, or anyone that wants to make money. It’s a groundbreaking suite of high quality powerful products 5 new software tools for e-commerce, free traffic & affiliate marketers consisting of Logo Crusher This will create top notch logo’s in seconds with 75 built in logo templates Web Crusher Allows you to build unlimited websites right from your browser. Simply choose from 20 proven 6 & 7 figure money making templates and then add your spin to them. Allowing you to use them in any niche. DomainAveli This is a powerful tool that allows you to brainstorm domain names and business names for your logos Ecom Crusher Create and moneytize an unlimited amount of t-shit designs with 344 niches and 75 proven design templates built in Meme Crusher Plugin this meme making machine and start dominating Instagram, Facebook, Pinterest and more. Insta Cinema Create unlimited Cinemagraphs and bring your marketing images to life All of this software includes full commercial and agency rights so you can sell the logos, website designs, t-shirt designs and memes keeping 100% of the profit. It’s a fantastic deal and of course I will be adding my massive bundle of high quality custom bonuses So make sure to click on that link below, check out my bonus page and then go and get your copy of AutocCrusher the 5 in one software suite I hope to see you soon Bye for now….. http://bit.ly/2U2oc5i Affiliate Disclaimer: While we receive affiliate compensation for reviews / promotions on this page, we always offer honest opinion, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make. My Channel https://www.youtube.com/channel/UCS9YkUH7ZGsDU5QQCqMfFgQ LiteApp Studio: https://www.youtube.com/watch?v=j957OUWNd2A&t Theme Stacker: https://www.youtube.com/watch?v=HdeSasx9ukw&t FB SociCake: https://www.youtube.com/watch?v=8mH8DhcF3sw&t AmationKit: https://www.youtube.com/watch?v=2x7nw28l4x8&t Zero To 10K: https://www.youtube.com/watch?v=cLLv9VfQqQE autocrusher review,autocrusher,auto crusher,autocrusher bonus,autocrusher bonuses, autocrusher tutorial,walkthrough,autocrusher discount,walkthrough,oto,bonus,discount,mark gossage,#markgossage,#autocrusher, bestbonusking.com,#bestbonusking,bestbonusking, by Mark Gossage
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markgossage · 5 years
Video
youtube
Sociible Review With Free Custom Bonuses https://ift.tt/2G9Trte Do you want to know how you can easily create fully automated Social Marketing Campaigns in minutes, generating hands-free traffic, leads and profits in any niche You won’t have to pay for ads, no website or technical experience required It is an easy 1 – 2 – 3 – Create – Schedule - Profit Stay Tuned guys this automated software is going to get you traffic for free and without the need for SEO Hi Guys, it’s Mark Gossage here of BestBonusKing.com This software ‘Sociible’ is an easy to use fully automated Social Traffic Suite, that delivers traffic for free, without the need for SEO and leverages other peoples authority content that delivers your unlimited hands free traffic that converts. This is a new way generating high quality free targeted traffic without the need for SEO and this SAAS platform delivers it in a fully automated way. It’s both fast and newbie friendly allowing you to get your highly interested viewer traffic to your offers for free. You can set up your automated traffic campaigns in 5 easy steps Step 1: connect your desired social accounts Step 2: Input your desired keyword you'd like content for and set up your "authority content stream" Step 3: Cherry-Pick the content you'd like Sociible to automatically start posting for you Step 4: set up your desired schedule and monetization strategy with our built-in overlay system Step 5: hit START and watch your traffic, sales and leads SKYROCkET by using other people's content. you'll even be able to use content from BIG sites like CNN, BBC, and other similar sites Remember, there is ZERO content creation required on your part There's ZERO website creation required on your part There's ZERO backlinking required on your part There's ZERO optimization required on your part And VERY little time requires as well. It's all hands-free once your campaign is set up. Its main features are 100 percent Newbie Friendy 100 percent SAAS Based Software, this means that it is cloud based nothing to install or update, truly user friendly No hosting or website of your own needed Automatic lead Generating Machine Create ‘Content Streams’ Fully automatable traffic campaigns from Twitter and Facebook Ability to monetize Amazon Products Fully control how your overlays are displayed Create ‘Content Buckets’ Automatically moneytize any posts that go out to your accounts Schedule when and how your content is posted for truly hands free campaigns Create automatic overlays to monetize any or all of your posts Easily enable the content A.I system Overview the complete stats and metrics for each and every campaign Sociible has two front ends The lite version is priced at 27 Dollars whilst the pro version is 37 Dollars The lite version includes A Facebook only version Integrate a max of 2 FB pages Up to 5 campaigns are allowed And 5 Campaign streams The pro version allows for 10 Facebook pages 10 Twitter accounts allowed 20 campaigns allowed with 20 content streams The OTO 1 is an unlimited agency licence at either 37 Dollars monthly or 47 Dollars Quarterly This also unlocks unlimited FaceBook pages and Twitter accounts With Unlimited postings And Unlimited content streams You can also use it in your clients campaigns OTO 3 is the ‘Overlay Template Bundle’ This unlocks a number of extended template packs All n all this really is a high quality product that is ready and waiting to get you masses of traffic. Simply set up and unleash this beat and watch the Magic happen So make sure to click on the link below this video and checkout my custom bonuses that will be waiting for you on the download page when you grab your copy of Sociible Bye for now….. https://ift.tt/2rxOEYs Affiliate Disclaimer: While we receive affiliate compensation for reviews / promotions on this page, we always offer honest opinion, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make. Call Cash Academy: https://www.youtube.com/watch?v=JmgppXtstMI&t=54s Graphic Azura: https://www.youtube.com/watch?v=bjMASW5kSWc&t=3s XMarketer: https://www.youtube.com/watch?v=578Hk0B-aBc&t=245s Digital Marketing is for Everyone: https://www.youtube.com/watch?v=UX50LvP6oq0&t=11s eCover Heaven: https://www.youtube.com/watch?v=Lh5HbJmk6-M&t=90s ReddLab: https://www.youtube.com/watch?v=gTvVgP8yqGg&t=6s 7ClickAffiliate: https://www.youtube.com/watch?v=P7WAbrKLLxw&t=69s by Mark Gossage
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markgossage · 5 years
Video
youtube
VidioLoc Review With Bonuses 𝐁𝐞𝐬𝐭𝐁𝐨𝐧𝐮𝐬𝐊𝐢𝐧𝐠.com https://ift.tt/2DUMWZm How would you like to be able to create Traffic Generating, Profit Pulling Video sites in under 2 minutes with unique content. Yes Push button video sites are now a reality Stay Tuned Guys Hi Guys whats up, its Mark Gossage of BestBonusKing.com This is a revolutionary way of creating passive online profits using video marketing on autopilot You are not going to have to create a single video yourself VidioLoc is going to get you Traffic, rankings, sales and build your list on autopilot using the power of Video The newly released VidioLoc premium WP plugin allows you to create multiple high-ranking video niche sites with 100s of curated videos. With just 1 click you will get a fully-fledged video site that will: Get you SEO optimized rankings Build your list Drive social traffic Make affiliate salesc And they are all mobile responsive These have been proven to work incredibly well at dominating Google and bringing in loads of targeted traffic that converts, making more money whilst building your profitable list And all on autopilot Everything has been made so simple Step 1: Select a niche and keyword Step 2: Auto-generate a complete SEO-enabled video site Step 3: Sit back and enjoy high quality organic traffic at its best It’s entirely up to you where you direct your Free organic traffic. Moneytize it with Affiliate offers, Amazon, or even your own products. It’s your traffic, direct it where you like. Vidio Loc also allows you to lock your video This forces your visitor to share it on Social Media or click ads, even sign up to your list before they can view it! VidioLoc really does make your automated organic traffic convert VidioLoc automatically adds unique content next to each video by curating the audio and converting it to text. It really is insanely efficient at getting easy rankings This really is a top notch plug in that you should not miss out on. So make sure to get it at its lowest price and click on the link below and claiming your load of Big Custom Bonuses that are only available from BestBonusKing.com as well. Have a great day Guys and I will be seeing you soon https://ift.tt/2DUMWZm Backing Track AudioFlow: https://www.youtube.com/watch?v=ksS36GAgeB4&t=196s Affiliate Disclaimer: While we receive affiliate compensation for reviews / promotions on this page, we always offer honest opinion, relevant experiences and genuine views related to the product or service itself. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. As always you should do your own due diligence to verify any claims, results and statistics before making any kind of purchase. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make. My Channel https://www.youtube.com/channel/UCS9YkUH7ZGsDU5QQCqMfFgQ AudioFlow: https://www.youtube.com/watch?v=ksS36GAgeB4&t=196s Local Vid Pro: https://www.youtube.com/watch?v=0B7UCoXWTbo&t=183s Social Auto Poster: https://www.youtube.com/watch?v=5hriNLltHWQ&t=3s EZ FaceBook Bots: https://www.youtube.com/watch?v=BOOn4Diy4nU&t=4s Fan Automater: https://www.youtube.com/watch?v=GiPSjdUAuOA&t=24s Zippo Pay https://www.youtube.com/watch?v=R7Ij6R4cQ-U&t=7s Super mandala program https://www.youtube.com/watch?v=GJEkXtUu_DU&t=103s VidSpy Alpha https://www.youtube.com/watch?v=ibqoqyIeEZ8 Video Express 2 https://www.youtube.com/watch?v=dzcV90cAZh4&t=44s Easy Content System https://www.youtube.com/watch?v=Gij9sZ9nNHI&t=62s Vid Repurposer https://www.youtube.com/watch?v=GOektvZFG6w&t=18s by Mark Gossage
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martechadvisor-blog · 6 years
Text
How Marketing Automation Can Change the Playing Field for Small and Mid-Sized Publishers
Programmatic platforms provide a viable business model for publishers seeking new monetization avenues, writes Augustin Ory, CEO, The Moneytizer
The buying and selling of ad inventory programmatically has introduced a new way for publishers of all sizes to monetize their sites and blogs. More than anything, this programmatic ad “revolution” has helped to democratize the marketplace and open the door to new monetization possibilities, making it easier for all publishers to provide access to their inventory to any kind of advertiser. Prior to the advent of this technology, publishers were limited primarily to direct campaigns or affiliate deals, a largely unscalable proposition for publishers and one which limited access to well-known advertisers. For mid and long tail publisher, for whom publishing their sites may not even be their “day job”, this has been particularly problematic. Advertising is often not the primary focus of their efforts and they may not always be able to commit the required time to develop advertising on their sites. Historically, most of these publishers were dependent on Google’s Adsense to at least slightly enhance their monetization prospects, through a broader variety of campaigns and advertisers. However, would something go wrong with Adsense, and Google decides to “banish” a website, smaller size publishers were left with little to no access to any ad providers.
However, the advent of the programmatic automation of ad sales buying and selling has been a potential game-changer for publishers of all sizes. Though still a relatively nascent technology, in 2017, programmatic display spending nearly eclipsed $33 billion –offering enough $$ for anyone who is equipped to get a piece of this cake. The problem is, not all publishers have the connections or the knowledge required to find a programmatic provider that offers access to this technology. Most publishers still have to be educated about what programmatic is and the way it works. On top of that, most of them have a passion for writing and for the editorial--and not for the way it works behind the scenes.
How Can Publishers of All Sizes Leverage the Benefits of Automated Programmatic Ad Sales?
When you’re the owner of a small website, it is hard to access the giants of the industry—with the exception noted above of AdSense--and benefit from the same automated ads and services that premium websites do. If you want to expand your options to monetize your website the market can be confusing. Challenges include:
Requirements to become an “approved" site,
Different ways of remuneration
Navigating various ad formats and associated requirements,
In the end, it can be hard to make sense of all of the options, let alone find a platform or provider that will best fit your needs.
Engaging with DSP’s and SSPs (demand side and supply side platforms)—the key players in today’s ad landscape--is something small and mid-size publishers don’t know how to do. And often they are even unaware of the role they play in the online advertising industry. Who could blame them? The numerous actors in the evolving ad marketplace can be daunting and very confusing--and if a website is considered “too small” it can be deemed insignificant and cast to the side.
Alternatively, an emerging option for these smaller players is to access the new automated technologies through a third party ad provider that beings with them the required connections needed to fully monetize a publisher’s inventory. In an ideal scenario, publishers can depend on these third parties to:
Serve ads that will blend in with their site and their design
Be easy to implement
Generate material revenue.
Quite simply, they need a third party that they can rely on—and that will make it easy for them to generate real revenue. The easier and less technical the solution is, the happier these publishers will be.
Automation Makes Everyone a Winner
Users on the Internet must be considered as unique individuals with all their particularities. As such, they are more sensitive and responsive to niche websites in acquaintance with their passions and hobbies. As people become more educated about how to use the web, and they have the means to deeply investigate topics of the greatest interest to them--and access the knowledge and information they need regarding a product or service--reviewers and bloggers now play an ever-increasing role in the customer decision journey, in turn generating added-value to ads on these sites. When navigating on the Internet, these users are not passive prospects but active prosumers. According to PQ Media, US consumer media usage & exposure (digital and traditional media), reached an average of 70.7 hours per week. Their journey is not made on a handful of premium websites. They will dig on the web to find the information they need, comparing different reviews or articles, and following a passion or interest as deeply as they can.
For the first time, programmatic levels the access to those users, bringing niche audiences to the fore. And that’s a win for advertisers. They’re inevitably interested in targeting the niche audience segments that get their information and news on specialized small or medium sized websites which dig deeper into their passion points. E-Marketer forecasts that an astonishing 84% of the digital display ad spending in 2019 will be done programmatically. This should be a benefit to all the parties: the advertisers who can find their most engaged audience in more and more places; the publishers—of all sizes—who can avail their inventory to more targeted ads; and the users, who can be reached with more relevant messaging; all of whom realize the growing commercial value of trading through programmatic as it is improved and enhanced on a daily basis.          
Where Does All of this Automation Take Us 
Every month, just on WordPress alone, 409 million people view more than 23.6 billion pages on 91.8 million published blog articles. And this  “blogging” world continues to expand and to appeal to individuals sharing their knowledge, opinion, art, reviews etc. To put those numbers in perspective, with more than 20.6 million active websites and a market share of about 53%, WordPress is the leading CMS today*.
The possibilities for advertisers to reach their relevant audience here, and in similar places, no matter where they are surfing, are humongous. All parties win with the expansion of programmatic advertising. Advertisers will target the right audience, DSP’s and SSP’s will have access to a larger inventory to broadcast the campaigns, and publishers will benefit from a better fill of their inventory with ads more pertinent to their audience. Finally, users will be exposed to ads more likely to interest them, incentivizing them and repeating that same cycle to repeat itself again and again. 
This article was first appeared on MarTech Advisor
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