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#videoreveal
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He was so proud of his gold teeth, he wanted them in the picture…luckily for him I had my art stix with me ! #caricature #livecaricature #cartoonportrait #videoreveal #caricatures (at Segra Park) https://www.instagram.com/p/CqUL1WwOa3j/?igshid=NGJjMDIxMWI=
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topboxersadiq · 4 years
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All smiles ready for the weekend 😀 What's everyone got planned?....⁣ ⁣ 💥 LOOK OUT... Sunday I have a special video feature to share with you all, so make sure you follow me here on Instagram and also over on my Facebook Page @ umartopboxersadiq 📽️⁣ ⁣⁣⁣⁣⁣⁣⁣ There are just a few tickets remaining for my December 14 @ http://bit.ly/328FO3a PLUS my premium LIMITED EDITION MERCH⁣⁣⁣⁣⁣ - it's getting closer to Christmas so don't forget to place your order soon 🎄⁣ ⁣⁣⁣⁣⁣⁣⁣ posted on Instagram - http://bit.ly/2Rt2ycg
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staff · 4 years
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Hey, Tumblr. How are you doing? We hope you’re staying safe and taking care of yourself.
There’s been a lot of misinformation flying around about the coronavirus disease, or COVID-19. In an effort to help combat that, last week we surfaced some reliable sources (and mental health resources) over here in this post. This week we want to give you the opportunity to ask a doctor questions you need answered.
An Answer Time with Dr. Rita Issa
Dr. Rita Issa is a physician in London. She holds a diploma in tropical medicine, is a lecturer in public health, and has previously worked with Médecins Sans Frontières (Doctors without Borders) and the World Health Organization.
Dr. Issa will answer questions on the COVID-19, as well as inform everyone on how we can become “super-preventers,” live Friday, March 20th, at 3 p.m. ET right here on @staff​.
If you want to submit your question for consideration, head on over to our ask box right now and ask away. The best way to keep yourself safe is by keeping yourself informed.
Once you’re done submitting your question, take a peek below at this video from Dr. Issa (with the help of VideoRev) describing five ways to disrupt the coronavirus:
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Stay safe, Tumblr. 
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faunafocus · 6 years
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September 2018: Virginia Opossum, Didelphis virginiana Join a community of artists focusing on a unique animal each month. Create art inspired by the featured animal and share it with #faunafocus. Images: Licensed under a Creative Commons Attribution License 1.-3. "Andy Reago & Chrissy McClarren" on Flickr 4. "Steven Kersting" on Flickr 5.-6. "Christa R." on Flickr 7. "Heather Paul" on Flickr 8. "VideoRevive" on Pixabay 9. "Vladimir" on Flickr 10. "RandallBillings" on Pixabay #art #artchallenge #artprompt #animals #wildlife #virginiaopossum #opossum #opossums https://www.instagram.com/p/BnMwEohB1wI/?utm_source=ig_tumblr_share&igshid=1v2u3svn2s2w2
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kayjay63 · 4 years
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Coronavirus: Being a hospital chaplain in testing times VideoRev Mia Hilborn, who works at St Thomas' hospital where Boris Johnson is a patient, says every day is "relentless".Read More
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🎥 #VideoCoverReveal #CollectionCoverReveal 🎥
Check out the video revealing the covers for the Dirty Heroes Collection!
➜ https://youtu.be/mOnLkZSy2Pw
Covers Designed by ➜ Jay Aheer with Simply Defined Art
🎥 Video Credits 🎥
Design, Dani from Raven Designs (www.ravencoverdesigns.com)
Video Snippets from Pexels (www.pexels.com)
Music by Evover (www.soundcloud.com/evover)
>> Participating Authors & Release Dates <<
April 13: The Black Fox by Brianna Hale
Preorder ➜ https://amzn.to/2PjZnlv
April 20: Finding His Strength by Measha Stone
April 27: While She Sleeps by Dani Rene
May 4: Bound in Sacrifice by Murphy Wallace
Preorder ➜ https://amzn.to/2SU1azP
May 11: Never Lost by TL Mayhew
Preorder ➜ https://amzn.to/2VfnG7H
May 18: The Curse Behind The Mask by Holly J Gill
Preorder ➜ https://amzn.to/38UuADk
May 25: Clockwork Stalker by Cari Silverwood
Preorder ➜ https://amzn.to/2T9p2hS
June 1: Kiss and Tell by Jo-Anne Joseph
June 8: Skeleton King by Charity B.
June 15: Make Me Real by Petra J. Knox
June 22: Cruel Water by Dee Palmer
June 29: The Masked Prince by Faith Ryan
July 6: Hunted by Cassandra Faye
July 13: The Lady by Golden Angel
Preorder ➜ https://amzn.to/2SRBK5R
Join the #FacebookPage for all collection updates ➜
https://www.facebook.com/DirtyHeroesCollection
#dirtyheroescollectioncoverreveal #dirtyheroescollection #coverreveal #videoreveal #darkromance #authors #darkromancecollection
Hosted by Enticing Journey Book Promotions
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nsempafie · 4 years
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Avram Moshe will run from Ghana if he ever mentions my name again – Owusu Bempah General News of Saturday, 14 December 2019 Source: www.ghanaweb.com play videoRev Isaac Owusu Bempah Leader and Founder of Glorious Word Power Ministry International, Rev Isaac Owusu Bempah has sent a stern warning to popular social media atheist, Avram Ben Moshe to keep his name out of his utterances.
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templified · 5 years
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Best WordPress bbPress Themes | Templified
New Post has been published on https://templified.com/best-wordpress-bbpress-themes/
Best WordPress bbPress Themes
bbPress is the most popular plug-in for building a forum using the WordPress platform. Well there are plenty of different WordPress themes out there that support bbPress, it can be difficult to find the absolute best. That’s why we’ve created a collection of bbPress compatible WordPress themes that are high-quality, easy to use and easy to customize. No matter what type of online Forum you are attempting to create, bbPress  makes it a snap. These themes all have great looking Styles and plenty of features.
Many of them support premium plugins like Visual Composer or free plugins like WooCommerce. This allows you a lot of different functionality, anything that you can imagine, you can achieve with any of these outstanding bbPress  WordPress themes. In our modern and fast-paced World, communication and connection is more important than ever. Building a community around bbPress and buddypress is easier than ever before, thanks to these outstanding WordPress themes. So, here they are, the absolute best bbPress  Forum WordPress themes.
WooHoo
WooHoo is a magazine theme that’s great for viral content, news sites and general purpose magazines. The design is modern, the back end is very user friendly and it’s a great looking theme too.
One amazing thing about finding a perfectly responsive WordPress magazine theme with Buddypress integration (as well as bbPress) is you’re able to craft a complete, functional and powerful magazine or news portal that lets you create a full-featured social network for every one of your users.  All from the comfort of your very own website.  Pretty cool, right?  Well, that’s what BuddyPress aims to do for you, every time out.  WooHoo is one such site, a magazine and newspaper template that is fully responsive, really well designed in terms of SEO and coding standards, it’s got a smooth, clean and functional layout, making your audience really pay attention to your content.
Several demo sites show the wide range of uses for this theme, from standard blog posts to a high tech new magazine, healthcare magazine, a fashion mag, sports and the classic default demo.  But you don’t have to stop there, you can make just about any sort of site you want, offering BuddyPress and bbPress functionality to really top it all off.  Get a community organized around your favorite hobby or pastime, monetize it with WooCommerce and do it all with the single-click installer package.
And so much more, it’s insane.  WooHoo is a full featured magazine and Buddypress theme that will continuously amaze you with it’s ability to come to the table and really get things down when you need things done.  So far, WooHoo has proven to be quite popular too with over 600 sales so far.  Oh boy, they’ve dropped the price for Cyber Monday, for a few days, WooHoo is priced at just $19, which is a tremendous bargain.
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Boss 2.0
Boss is a WordPress theme that was created by the Undisputed king of BuddyPress and bbPress websites. The developer is named BuddyBoss and this is their Flagship product. Boss gives you a whole new way of using bbPress and BuddyPress to launch a world-class social network of your very own. Buddyboss has strived to utilize every ounce of strength in the BuddyPress plug in and I think that it’s a theme unlike any other out there. This template has a fluid design and flexible layout. If you’d like something a little bit more classic, it’s absolutely possible. Want something incredibly modern? That’s easy to achieve as well. You can customize your social network without ever having to touch a single line of code. The handy visual customizer lets you quickly change up anything you want to change. With plenty of extensions + plugins available, there’s no type of website that you can’t create with boss 2.0.
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Divi
Divi is a remarkably strong theme, therefore it should not be a surprise that it completely supports bbPress, BuddyPress, as well as all it’s other capabilities. Divi is a multipurpose powerhouse template, so in the event that you would like to incorporate BuddyPress having an wonderful portfolio, an internet webstore, a company portal site or even your private site, Divi may do all of that just fine. The performance is high degree and on top of that, because Elegant Themes is among the most reliable theme manufacturers around, their service is topnotch. Yep, if you would like to bring the most common social networking builder plugin into a WordPress theme, you may wish to think about this theme.  Divi is really one of the most flexible themes anywhere, you should have no problems adapting it to fit your needs.  Best of all, the large and growing community of Divi users and developers helps to make troubleshooting your website a snap.  This is really one of the best overall premium WordPress themes around.
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Zuperla
This is an extremely functional and versatile, classy and classic WordPress theme that happens to support BuddyPress and bbPress. This theme is great for making connections. With bbPress and the events calendar Pro plugin, even WooCommerce support, this theme seems to do a little bit of everything and do it quite well. For a clean and corporate business website with an online Forum in the mix, this multi-purpose blogging portfolio theme allows you to achieve your goals. There are 8 pre-made web templates included to help you get started. There are even more pre-built page layouts, over 200 in fact. With the advanced grid system, one click demo import and fluid, responsive design, This is a template to be reckoned with. For building a highly functional online community, simply install bbPress and BuddyPress and you’re on the road to really making connections with your readers.
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Monarch
Nearly everyone that has endeavored to to establish a web-based online community with WordPress has selected the freely available as well as powerful BuddyPress plugin, with the powerful forum building features of bbPress, it’s never been easier to make your own online community page. WordPress and BuddyPress are incredibly well suited to assist you to produce a quite well operated, small or colossal community forum of compatible human beings, regardless of the area of interest you are enthusiastic about. To be able to benefit from bbPress and BuddyPress, it is best to choose a theme that is made to reap the benefits of all of the wonderful options that this free plugin can give. This excellent design focuses on letting everyday people create new acquaintances and also pass info, the announcements look nice and also sending out communications is simple.  This really is a completely responsive as well as fashionable social community, packed with user created content and forums, and this WordPress theme enables you to create your own community site web site in a flash. Users can check out the a wide range of options like build collections, check out statistics, follow other users, share work and ideas and much more.  Check out the original collection of WordPress BuddyPress themes in our full roundup on the subject.
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Kleo
This theme is called Kleo, it is a buddypress powered Community Builder and social network theme that also supports bbPress. This is the number one selling bbPress WordPress theme over the last year, there are nearly 20,000 satisfied customers so far and that number is growing every day. This theme allows you to build a beautiful online community, creating a highly professional blog or stunning portfolio. You can even build a business directory or a gorgeous e-commerce site to sell products, tutorials, digital downloads or something else entirely. That’s just a few of the wide range of purposes that this theme can help Phil. I particularly liked it as a creative online Forum, answering questions and letting people connect on a wide range of topics. If you are building an online community and you want to set up a forum, this theme has exactly what it takes to hope you get the job done with ease.
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VideoRev
Video Rev helps you produce a fast loading, high-quality website with memberships, forums and an almost Limitless ability to keep in contact with fellow users. This theme is all about video and as such, it realizes that it’s very important to have a responsive layout. So many of your visitors will be accessing your site on handheld devices, it’s important to give everyone unequal experience. This theme is perfect for both self-hosted and embedded video content oh, there’s even a front-end editing system, logged-in users can edit posts directly on the front end. It’s a really cool feature that I think more video themes should have. Of course, it’s not just about video, this theme is also perfect for helping build an online Forum using bbPress and buddypress. It’s all about the connections.
Check out this collection of WordPress video themes to see more ways to share your moving images online.
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Hestia Pro
Hestia Pro is a modern, material design theme that has both one page and multi-page options, it’s fantastic template for business, but it also let you get in on the fun of having an online Forum, thanks to you. Port for bbPress and buddypress. This theme is incredibly customizable, it’s got Advanced blog options and plenty of other features to make it agreed option for building a website. You got video tutorials, live theme customizer, the template itself is optimized for Speed and great results in the search engines. You get one click updates and fast support and considering the fact that over 100,000 people are using this theme for their website, it really is a seasoned, professional way to create an online community using bbPress.
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BoxShop
If you’re looking for a WooCommerce theme that was design for online shopping sites, but that also allows for Community Building using buddypress and or bbPress, you’re in the right spot. Box Shop is compatible with the most recent versions of both WooCommerce and WordPress, it’s a powerful and easy-to-use theme that is incredibly highly rated. This theme has been around for just about two years at the time of this review, and it still has a perfect 5-star rating. That’s a really impressive feat. This tablet gives you several different homepages, plenty of different product pages and each and every one of them is very clean and well-organized. I think the ability to add a form to an e-commerce site is a really interesting twist, allowing users to give reviews and connect with other Byers. I think it’s well worth checking into. To see some more WooCommerce WordPress themes, check out our full collection.
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Disputo
Disputo may have a bit of a funny-sounding name, but there’s nothing funny about how powerful this theme can be for building an online Forum. Made specifically for bbPress, dispute oh has a lot of features that other bbPress ready themes don’t have. I think that’s probably due to the fact that this was built from the ground up to work hand-in-hand with bbPress, it doesn’t just have the CSS styling to make the forms look okay, without all of the underlined features. This theme supports WooCommerce, private messaging, you get an advertisement’s manager and there is a like or dislike rating system. There’s even front-end post submissions so that you were readers can get in on the fun. There are custom bbPress widgets, frequently asked questions system, social sharing buttons come up Facebook comments, custom login and registration pages and a whole lot more. Check out the demo below and learn more about Disputo and what they can do for your online forum.
While it’s not quite the same thing oh, you might also be interested in these dating themes. Some of them are pretty cool and most of them support bbPress as well, even if they aren’t specifically built for simple, straightforward forms.
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Fildisi
This is one of the highest rated WordPress themes around, which is why I like to recommend it in a lot of different collections.  It’s curiously named ‘Fildisi’ and it’s a multi-purpose theme that can do a little bit of everything and do it well. Sometimes, themes that claim to be multi-purpose are really just not particularly good at anything. Fildisi is not a theme like that. This theme truly can do it all, as attested to by the perfect rating it has received on Theme Forest. Fildisi also works hand-in-hand with bbPress and BuddyPress, which is why I have decided to add it to this collection. This is a well-rounded, easy to use and future filled seem that makes setting up an online forum simple and straightforward.
If you’re looking for more themes for business websites, check out this collection. We have gathered up dozens of outstanding business names that I think could really pay dividends for you as you go to set up your website.
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MF
MF is another highly rated WordPress theme, another one that gets a perfect rating on ThemeForest. This impressive number is great for setting up all sorts of online sites, but I believe that setting up a forum with this theme is a particularly good idea. It’s an all-around business and magazine, blog and portfolio theme that adds the power of BuddyPress and bbPress help keep your readers connected. No matter what type of forum you are trying to construct, this theme can help you provide the look and feel, not to mention the features, that your readers expect.
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Okab
Okab is another awesome bbPress ready WordPress theme.  Okab offers outstanding performance, perfectly responsive design and a clean, crisp and user-friendly, fast loading platform for all of your content. This thing is good for just about any type of website from creative agency to corporate consulting firms, restaurants and events, hotels and magazines, start up companies and more. It also supports bbPress so that no matter what type of site you are setting up, adding an online form to it is not going to be particularly difficult. Okab supports Gutenberg, WooCommerce, WP Bakery Page Builder and a whole lot more. This is a perfectly rated theme as well, getting five stars on ThemeForest, making it one of the highest rated the purpose themes anywhere. This one is certainly a well worth considering as it is such a Time Saver and has all the features any modern website could possibly want.
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adobephotoshoptv · 6 years
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Video Revealed shows you how to open native Projects from Premiere Pro CC into Audition CC: https://t.co/kcsVFqmGc9 via @VideoRevealed | #PremierePro | #AdobeAudition https://t.co/E7CsnDMWeQ
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staff · 4 years
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What can I do to help others during the COVID-19 crisis?
Now is a great time to pull together in our local communities—in our neighbourhoods and online spaces—to make sure that people are looked after and supported. That especially means our older neighbours, those with underlying health conditions, and those who may not be so tech-savvy, or are prone to loneliness. In the UK, we’ve seen lots of ‘mutual aid’ groups pop up based on where you live. Here’s a list of mutual aid groups in the UK.
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Credit: VideoRev
Also includes the answer to questions from: @morbid-apricots,@amorouscottage, @angel-stains
Check out the full Answer Time here!
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adobeaftereffects4u · 6 years
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@AdobeCCVideo : Explore the Tracks Panel in Adobe Audition CC with Video Revealed: https://t.co/Nrao0q22r5 via @VideoRevealed | #AdobeAudition https://t.co/6I0iEu0ijs
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viralhottopics · 7 years
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How Snapchat became a social platform that the music industry doesn’t hate
A view of fans holding up smartphones at The Kingdom: Daddy Yankee Vs Don Omar Tour at Madison Square Garden on July 30, 2016 in New York City.
Image: noam galai / getty images
It started with a Twitter video, announcing: New music coming Friday. Then, an Instagram videorevealing a beat, and some lyrics.
But when globally famous pop star Ed Sheeran wanted his fans to experience the first true listen of his new music, he turned to Snapchat. With an augmented reality lens, people could put on a pair of sunglasses, surround themselves in lights, and listen to the first 30 seconds of Sheeran’s new track.
Fans who uncovered the hidden surprise along with fellow artists like Shawn Mendes (who isn’t a stranger to the power of social apps) helped hype the track before Sheeran released it later that night.
RT”@ShawnMendesFans: .@ShawnMendes jamming to @edsheeran‘s new song via Snapchat! http://pic.twitter.com/zBGiywPmlh“
Zf (@zulfahainy) January 6, 2017
Sheeran’s use of Snapchat is just the most recent example of how the appand its communityhave emerged as powerful distribution tools for new music. Where other digital platforms are plagued by piracy issues, Snapchat has taken on the role of a DJ, with artists hoping to partner up, and get their song played within innovative, fun, engagement-heavy formats.
For example, over the last two months, Snapchat users have been able to wear a different pair of shades, and bob their heads to a clip of rapper Sage the Gemini’s song “Now and Later.”
But unlike other marketing rollouts, for both Sage the Gemini and Ed Sheeran, there wasn’t even any mention of the artist on the Snapchat filter. But users eventually found their way to the name of the song:
PSA: the snapchat filter with the glasses is a real song and it’s called Now and Later by Sage the Gemini
kellie. (@KelliePrager) January 5, 2017
Now and later by Sage The Gemini randomly started playing on Spotify and I thought I was using the lenses on snapchat hahaha
Katie V (@19KateMia) December 18, 2016
And the artist himself had the opportunity to close the mystique gap, and re-promote himself as the one behind the track:
@lizakoshy yo Liza the song on yo snap chat is called “now and later” by me sage the Gemini
Fasi (@SageTheGemini) December 30, 2016
“This type of partnership had never been done before with an emerging artist,” said Chelsea Gavin, director of marketing at Artist Partners (who works with Sage the Gemini).
“Together we were able to enhance a lens sonically,” explained Gavin, “maximizing user experience, which translated into a lot of curiosity around the artist.” In other words: They knew they had a good song on their hands. They delivered it to Snapchat’s users. And Snapchat’s users then went looking for the song. The plan was simple. The results? Substantial.
From November to December, Sage the Gemini’s “Now and Later” jumped from 1.1 million to 5 million monthly listeners on Spotify.
Snapchat’s been getting deeper into offering a wide variety of different types of media, including news, politics and sports. In some cases, Snapchat is paying a licensing fee for the content. In others, there’s an ad revenue split between publishers and Snapchat.
Entertainment and music are perhaps the most lucrative to (and in line with) the company projecting itself as a lifestyle brand as they convince influencers, publishers and advertisers to spend more time and money in the app. It’s all the more important to the company’s fate, as Snapchat prepares to go public later in 2017.
While other digital networks like Facebook and YouTube combat the wrath of the music industry hoping to secure more rights, Snapchat has cemented a good reputation with the artists and labelfor now. In order to keep its place of prominence, it’s building more experiences that cater to the discovery and sharing of new musica promotional machine for an industry that needs all the help it can get.
An overdue duet
Snapchat’s embrace of artists isn’t that surprising, given Snap CEO Evan Spiegel’s publicly evident passion for music. His tastes are available to peruse via his Hype Machine account, where you can see he’s a fan of Goldroom, Chance The Rapper and The Chainsmokers.
“Sometimes there can be challenges as a platform grows, but [at Snapchat], they’re all passionate music fans, and have the interest of advancing the artist,” said Chris Mortimer, head of digital marketing at Interscope Records.
Regarding opportunities, Spiegel was once interested in buying a record label and partnering with video hosting site Vevo, as revealed in leaked emails by Sony Entertainment CEO Michael Lynton from the 2014 hack.
Those deals haven’t come to fruition, and perhaps that’s for the better. Running a label “means taking 100 shots and hoping you hit a couple, and focusing in on that,” said Scott “DJ Skee” Keeney, founder of Dash Radio.
“Evan has a great idea around cutting through the noise and focusing on talented artists to promote on his platform. However, this isnt what a record label does. This is what radio does,” Keeney said.
This isn’t the first time Snapchat’s shown interest in promoting music. They featured a Goldroom song in the promo video for Stories. It was a partnership that began via a “cold email” from the Snapchat team to Goldroom.
Snapchat’s latest promo for its new video-camera product Spectacles used “The Less I Know The Better,” by indie rock darlings Tame Impala.
Snapchat works with each partner to make sure any music used in a lens or in a promo video is properly licensed. Specific terms are confidential.
“If [Sage the Gemini] got paid per use, he would be making so much money especially from my friend group.”
But typically Snapchat pays artists to license songs. For now, that doesn’t mean you should expect a bidding war for access like you do with a traditional ad buy, according to someone familiar with the program.
“Snapchat is very supportive of artists, and I think they’d always rather support someone they believe in over the highest bidder,” the person said.
For lenses, in particular, it’s unclear if Snapchat pays per stream or for a one-time license fee.
Sheeran’s lens had the prime placement from Friday to Sunday. That’s more than $500,000 worth of real estate per day, according to people familiar with Snapchat’s ad pricing.
These experiences are organized by Snapchat’s music partnerships team, which is led by VP of Partnerships Ben Schwerin and Head of Music Partnerships Glenne Christiaansen.
As evidenced by the Ed Sheeran and Sage the Gemini rollouts, the company’s beginning to build serious, productive and personal relationships with artists and record labels, offering them custom experiences within the app. They’re also a new kind of effective, viral experiences other social networks have yet to come close to rolling outat least for the time being, Snapchat is in a league of its own.
Authenticity by design
Snapchat’s positive relationship with the music industry is also to the credit of the specific design and core functionality of Snapchat itself. The service has been able to cater to artists’ needs, without being burdened by conflicts over the piracy issues that plague their contemporaries.
Facebook and YouTube, where videos can last for an unlimited time and are saved permanently, both struggle with substantial piracy violators, and have devoted massive resources to fighting the uphill battle that is curbing these issues. Snapchat, on the other hand, has a core offering that consists of 10 seconds of video, which later disappear.
As the app expands from messaging to media, Snapchat’s weaved music across its business. By showcasing concerts through the Live Stories tab, premiering songs and music videos, and connecting viewers directly to artists, Snapchat has melded the advantages of the old (radio and MTV-like visuals) with real-time conversation and cutting-edge tech like augmented reality.
“Using Snapchat to connect fans with a music experience is like editing a real-timedocumentary,” Chris Williams, chief product officer for iHeartRadio, told Mashable. “Unlike the other social platforms where you curate posts, with Snapchat you are capturing and editing what you want to share on the fly, so there is an immediacy and authenticity to what we post.”
Go on and watch our @Snapchat Live story “Jingle Ball: NY” right now for access to your fave #iHeartJingleBall performers! @NiallOfficial http://pic.twitter.com/uM9DUeIfXl
iHeartRadio (@iHeartRadio) December 10, 2016
Again, these projects have yielded the kind of demonstrable results that’s made music industry insiders frothy to form a relationship with the app, the company behind it, and its user base. For Snapchat’s Live Stories of the Video Music Awards, MTV generated 12 million unique viewers in 2015.
For 2016’s VMAs? 21 million unique viewers.
Snapchat’s also taken on a similar role to MTV by premiering and debuting music videos from Madonna, Goldroom and The Weeknd. While the company may be encroaching on the traditional fame of MTV by securing its own exclusives, MTV and other music-focused media companies have vied for and secured coveted positions on Snapchat’s Discover network as well.
“Whats great about Snapchat Discover is that you can tell a story around the music video premieres, and add context,” said Bruce Gillmer, executive vice president of music and talent programming and events internationally for MTV.
MTV’s also producing original shows on the appsomething Snapchat has prioritized for its partners going forward, and reportedly, one of the reasons Warner Music Group was removed from the platform.
“We are second to none when it comes to giving fans access or exclusive interviews with iconic artists and emerging talent,” Gillmer said, “making us truly stand out on this platform.”
Both MTV and iHeartRadio have remained cheerleaders for Snapchat.
“The future of music on Snapchat relies on great partnerships with recording artists who love the platform and trust iHeartRadio,” said Ina Burke, vice president of original content for iHeartMedias Entertainment Enterprises.
Keep the artist happy
Record labels and artists see mutual value in using Snapchat personally and professionally. Artists, just like any social media user, can be fickle to jump to the next platform, yet Snapchat’s lifestyle culture and cool products are convincing them to stay.
“It’s one of the last places where it doesn’t feel like you’re curating a persona with every post,” said electronic musician Josh Legg, aka Goldroom. “Snapchat is still my favorite platform for interacting directly with fans. They aren’t burdened by character limits, and because it all feels more private, I think people get a better opportunity to see the real me.”
DJs were some of Snapchat’s earliest big creators. While Vine was a somewhat demanding and confusing network for creation and discovery, Snapchat offered them authenticity and simplicity.
I’m on snapchat my user name is diplo3000
(@diplo) December 3, 2012
“When I started to realize the demise, the Vine influencers werent the first to go. They obviously had a lot to invest. The ones that were first to go were the celebrities like Diplo and Skrillex,” said one long-time former employee at Twitter, who used to work closely with Vine.
“Vine asked celebrities not to repurpose content from other platforms and only create original content, which just wasn’t realistic,” the insider continued. “Snapchat allowed them to create daily, lower production value content, which didn’t live forever, and that just ended up being way more appealing,”
Searching for the next hit
Snapchat has transformed into a new way to discover music. The latest integration with Shazamwhere you can use Shazam at any point within Snapchat to identify the music playing around youpoints to the potential for Snapchat to connect with other music apps like Spotify, SoundCloud, YouTube and Vimeo.
“Music is an inherently social activity, and Snapchats incredibly popular platform seemed like a perfect fit,” said Shazam CEO Rich Riley.
Shazam declined to disclose if Snapchat is now taking a cut of the referral fees Shazam generates from music download stores. Yet: Even if Snapchat is now pulling some of Shazam’s profits, the partnership with Snapchat’s more than 150 million daily active users surely helps generate enthusiasm around Shazam, which is 18 years old, and last year, reported it had more than 120 million monthly active users.
Legg said he hoped for more integrations with music platforms in the future. “Personally I love to play music in my snaps, and I think I get asked more about the songs than anything else. I’d love to have some sort of simple connectivity with Spotify,” he said.
Mortimer of Interscope Records said he predicts a strong future of Snapchat, based on its past successes: “Snapchat has helped move mainstream adoption of two technologies: QR codes and augmented reality. I think what’s next is Spectacles, offering a perspective that nobody has except the artist themselves.”
Those artists are exactly who Snapchat must continue pleasing if the company wishes to thrivevia continued user engagement and via sustainable revenue offeringsand avoid the fate of Vine.
“As artists continue to innovate on Snapchat, fans will continue to follow it,” Mortimer said.
BONUS: You can swap Snap Spectacle lenses – here’s how
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from How Snapchat became a social platform that the music industry doesn’t hate
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