the thing about (shoot) not being willing to (kayfabe) lose is that once you have that reputation, people are going to watch every match of yours and think afterward, did he only win because he refused to lose and it didn't matter that much? or, did they do a count out/ref stoppage because he didn't want to submit? or, what favor did he get in exchange for losing clean? at least in my book that kind of behavior really colors how much i can enjoy your storytelling, because i know you value a fragile illusion of prowess over collaboration and innovation.