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th3-z0diac · 3 years

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How I Make Aesthetics.

Long post ahead, sorry :(

In the past, I've been asked multiple times how I create my aesthetics and where do I get the best pictures for them, so I figured I'd make this master post of what exactly I do. Btw this is coming from a person who has studied graphic design for 4 years and had about 4 years of experience in making zodiac collages here on tumblr. Do what you want with that information.

A few disclaimers

There are different types of aesthetics and in this post, I'm going to be specifically talking about a certain type that I like to make. Here, examples:

My most used format is 6 pictures in 3 rows, but I've also tried 4 pictures, like here for example:

There are other types such as minimalistic photos, dark academia, grunge, and SO many more. Please keep in mind that I'm not hating on these types and when I mention a rule such as don't use photos that are too minimalistic, I am not saying that minimalistic aesthetics are wrong or ugly or anything of that sort!

Just because I don't choose a certain photo doesn't mean I don't like it, it just means that the photo is not exactly what I'm looking for. By me showing you the examples below, I'm just trying to paint a picture. No hate here, okay?

I don't own any of the pictures I use (I've only used like one or two of my own photos in the past) but then again this is just for entertainment, I don't make money doing this or anything. If I ever get a message from an owner of any of these photos and they want me to delete it, I will delete it.

Where to get the photos

Pinterest! Period. AHAHAHA

No but seriously, pinterest and tumblr are my two favorite sources and you will find pretty much exactly what you need there. pinterest specifically.

On tumblr, I usually search for hipster, grunge, indie, and nature, but it also helps to just find specific blogs that focus on photography, follow them and then just download anything from your dashboard that you fancy.

I'll share what I search for on pinterest below👇. My secret tip would be to not always go for the first photo you find but rather to open a picture that sorta has what you like in it and then scroll down, because pinterest is going to recommend you similar, sometimes better fitting photos. On tumblr, I sometimes go to the blog of the person whose one photo I like, and there I tend to find many more of the same kind (since these bloggers usually post a specific kind of aesthetic).

How to choose photos

My number one tip would be to seek texture. Avoid photos that have little going on in them and anything too empty or minimalistic (unless that's what you're aiming for, obviously). Also, don't choose pictures that are very light or very dark, as they tend to stand out in aesthetics and that's not really what you want. At least in the type of aesthetics that I make, I want the final product to be almost a new picture in itself if that makes sense. To show you an example, look at this photo of two sleeping cats:

This photo seems like a good fit; it is well balanced in colours (there are shades of white, beige/ginger as well as some greens) and c'mon, it's two cats, what more do you need!!! However, let's look at it in a complete aesthetic:

While this aesthetic has a nice color scheme to it (well, it doesn't, I threw it together super quickly, but you get the gist), the photo of the two cats just stands out because the khaki background creates this kind of block of color that your eye will automatically go to and it sort of breaks the collage apart. So, by texture, I mean that a picture is filled, for example with trees, flowers, architecture, little people in the background, etc., etc. Furthermore, I prefer when there are more things photographed (for instance, look at the first picture of the aesthetic above; it has a mirror (and a tiny person in it), architecture and leaves all in one picture)

Next, personality. Go to Google Images and search 'Nature Photography' or 'Sunset Photos'. You might get something like this:

Or this:

Look at this absolute angel of a boy💚💚💚💚💚💚Isn't he the cutest freaking thing you've ever seen?????? I just want to give him all the treats and all the pets and — ...ehm, sorry, that's not why we're here.

So I don't quite know how to explain this point, but I guess usually professional photos like this are just so well done that they work perfectly well on their own and you usually don't put them in a set (only with other photos from the same photoshoot maybe). They're obviously well-balanced color-wise and high in quality, but they're just very individual and don't really need any addition in the form of other photos. This point also applies to the previous one (textures, in case you forgot); for example, a bunch of blueberries creates a nice texture, however it might be difficult to pair them with other photos. They have enough personality on their own (and this is not meant in a bad way to the photos I do use).

Related to this, you're looking for a story. Usually, if a photo gives off a certain vibe, tells a story, or just leaves any kind of strong impression, it might be a good indication that this is a good photo to use (given all the other rules as well, of course).

The main themes I search for are:

cities, villages, or abandoned places

related to that — architecture or only parts (details) of it

nature, specifically forests with either road or a body of water nearby, beaches, deserts and so on. plus points for tiny people in the distance

animals, usually with the addition of maybe the texture of a sweater sleeve or some blankets, something of that sort

people, my favorite kind is people turned away from the camera with an interesting background, because by them not having a face, they become a bit more relatable in a sense?

people in a river or some kind of water

museums, sculptures

etc.

Usually, I tend to avoid:

photos with text in it (though as an exception I would mention neon signs or letters/words that are for example above shops, on books, etc.)

heavily filtered pictures

photos with very specific (often bold) colors in them, unless you find multiple photos with that same shade. this again distracts the eye too much

GIFs, animated pictures, illustrations/drawings. also, don't use collages (cause you are creating a collage, duh)

black & white pictures

blurred pictures (or those that are purposely grainy — that goes back to the filters above)

anything obviously photoshopped

When trying to figure out where to put each photo

Squint your eyes. The photos should create a nice harmony, there shouldn't be a corner where it gets too light or dark or where some textures blend together, for example, if using multiple flower patterns, try to place them in different corners.

When to know your aesthetic is done

Actually even before you start, you should be in the mood. I have to admit, there have been times where I've felt pressured into making aesthetics, and now, looking back at them, I'm really ashamed of them. That is why I don't always post aesthetics as soon as I get them requested because I genuinely want them to look good.

Sometimes, it helps to not post the aesthetic straight away but to come back to it later with a fresh look. I'd say go with your gut. You should have a good, satisfying feeling about the aesthetic.

Last note

Rules are meant to be broken. Look at the aesthetic below. I used a minimalistic illustration (two birds with one stone I guess) (and admittedly, that one picture does stand out) and yet the aesthetic still came out pretty nice. So, just play around with your ideas and see what you like the most! I'm just a random person on the internet, you literally don't have to listen to any of the tips I gave you here today.

I know this might seem like a lot (honestly, if you've read this entire thing, you're crazy), but it gets easier and easier with practice, soon you won't even think about it.

Hopefully these tips will help you and please let me know if you decide to make any aesthetics. I would love to see them!! <3

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