Will London Fashion Week be the Most Sustainable this Month?
Recycled plastics, no fur, eco-friendly production processes… it’s highly likely that London Fashion Week (LFW) will be the most sustainable seven day escapade there is this month.
LFW follows a highly anticipated NYFW every year, and this September it established an ecological standard for Milan and Paris Fashion Week designers to live up to. First with the British Fashion Council (BFC) banning fur, then with Burberry announcing that it will no longer be using real fur and will stop incinerating dead stock, and then with an 100 per cent sustainable opening night thanks to Vin + Omi.
View this post on Instagram
VIN + OMI take over St Pancras Station for SS19 and arrived in a London Bus. Our show Thought : The New Religion. We're talking about a new eco religion: a way of global thinking. Our rPET rose coat is made from salvaged plastic from UK and European ocean clean up schemes. More details via The Guardian https://www.theguardian.com/fashion/2018/sep/13/plants-and-plastics-vin-omi-open-london-fashion-week-with-sustainable-set #vinandomi #lfw #ss19 #thoughtthenewreligion #positivefashion #stopfuckingtheplanet @apesnacks @sanecomms @24bottles_official @popchipsuk @pelacase @avedauk @soaperduper @rudehealth @halolighting @emilycrips @thebetjemanarms @andazlondon @drjacksonuk @jagermeisteruk @dalerrowney @fashionworksinternational @unicorncosmetics @redroutemaster @lcflondon_ @sonymusicglobal @biore @olay @my.haircareofficial @londonfashionweek @britishfashioncouncil @mosaicmodels @stormmodels @tyneteesmodels
A post shared by VIN + OMI (@vinandomi) on Sep 16, 2018 at 3:01pm PDT
While show goers gathered around the Grand Terrace of St. Pancras International on Sept. 13, 2018, the designer duo held their largest event to date that helped celebrate the reopening of St. Pancras station’s public water fountain to help cut the use of plastic bottles. Vin + Omi made a statement by featuring only clothes crafted from eco-sustainable textiles and processes.
The next day, The Regent Street Cinema showed an exclusive screening of The True Cost movie hosted by Annie Lennox; a film about the human and environmental costs that the production of clothes has on the earth featuring interviews with the world’s leading influencers in sustainable fashion and advocacy including Stella McCartney, Livia Firth and Vandana Shiva.
Lovely 2 join @liviafirth &Jessica Simor 4 a fabulously well attended event tonight to mark the beginning of #LondonFashionWeek & the need for a TOTAL RETHINK of the broken fashion & capitalist system b4 the screening of @truecostmovie THX @Andrew_Morgan 4 a masterpiece ❤️🌎💪 pic.twitter.com/JE7GmUVLNw
— Safia Minney (@SafiaMinney) September 14, 2018
Perhaps two of the most awaited and photographed shows this LFW were Richard Malone and Burberry. Since the inception of his brand, Malone has been committed to being a sustainable brand with his textiles revolving around recycled plastics and hand-woven fabrics by an all-female community in India.
Malone’s earliest collections also used recycled materials from a building site his father worked on, which were reflected in the fence-like details in his designs on the catwalk. A new relationship with Italian fabric house Taroni, named the “Most Sustainable Producer” by the Green Carpet Fashion Awards last year, has added another element to his Spring/Summer collection as well.
View this post on Instagram
RICHARD MALONE . Spring Summer 2019 Show . #LFW . 📸: @rowben_ . STYLING: @nellkalonji CASTING: @_hollycullen HAIR: @garethbromell with @evohair MAKE UP: @pablo_rodriquez_makeup with @illamasqua NAILS: @pebblesnails at @thewallgroup using @mtmorgantaylor SUNGLASSES: @carrera BAGS: @freitaglab SOUNDTRACK: @godcolony SET DESIGN: @amystickland_setdesign JEWELLERY: @galacolivetdennison PRODUCTION: @blonsteinproductions FOOTWEAR: @rokeratelier SILKS: @taronisilk PR: @starworksgroup
A post shared by Richard Malone (@richardmalone) on Sep 14, 2018 at 2:13am PDT
View this post on Instagram
RICHARD MALONE . Spring Summer 2019 Show . #LFW . STYLING: @nellkalonji CASTING: @_hollycullen HAIR: @garethbromell with @evohair MAKE UP: @pablo_rodriquez_makeup with @illamasqua NAILS: @pebblesnails at @thewallgroupusing @mtmorgantaylor SUNGLASSES: @carrera BAGS: @freitaglab SOUNDTRACK: @godcolony SET DESIGN: @amystickland_setdesign JEWELLERY: @galacolivetdennison PRODUCTION: @blonsteinproductions FOOTWEAR: @rokeratelier SILKS: @taronisilk PR: @starworksgroup
A post shared by Richard Malone (@richardmalone) on Sep 14, 2018 at 5:15am PDT
Not only did Burberry make a splash with walking 133 models down the runway on Monday, the brand’s new artistic director Riccardo Tisci announced that he put an end to lighting up piles of unsold product in order to reduce emissions.
After launching a responsibility agenda last year, Burberry was recently named the leading luxury brand in the 2018 Dow Jones Sustainability Index, which tracks the performance of companies in terms of economic, environmental and social criteria. The company has been apart of the index for four years as a result of a series of eco-friendly initiatives.
View this post on Instagram
‘Kingdom’, @RiccardoTisci17’s debut runway show . #BurberryShow #LFW
A post shared by Burberry (@burberry) on Sep 17, 2018 at 1:24pm PDT
Now it’s time to see just how sustainable Milan Fashion Week (MLF) will get.
SAVE THE DATE! On Thursday the 19th of July we shall be opening our doors. From 11-5 the shop will be open for trading, then we shall close to prepare for our PARTY from 7-9pm! 8 Newburgh street, London, W1F 7RJ We have drinks from @wildcardbrewery for you all. Look forward to seeing you there, and showing off our new store :) @redwingheritage @redwingheritagewomen @redwinglondon #herredwings #myredwings #newstoreopening #madeinusa🇺🇸 #madeinminnesota #redwingwomen #redwingheritagewomen #redwingheritage #redwingwomensstorelondon #soho #carnaby #newburghquarter @sisteris @carnabylondon @sanecomms (at Red Wing Women's Store London)
A few of my shots for the @ghbass1876 and @houseofholland collaboration for the House of Holland LFW AW18 show. 🙌🏼 Thanks for the “hook up” @gregf123 @sanecomms ♥️ . . . #lfw #lfw18 #aw18 #londonfashionphotographer #londonfashionphotography #londonfashionweek #houseofholland #ghbass #sanepr #shoes #loafers #loafershoes (at London, United Kingdom)
sanecomms Introducing the long-awaited second drop from brand @28clothing: a well-rounded collection that embodies Tomlinson’s youthful spirit and athletic aspirations. The second drop opens with tonal-branded hoodies and distressed flower-painted pullovers. Referee-inspired checkered tracksuits prepare for kickoff, while embroidered mock neck tops accompany Japanese nylon zip-ups and swirling “OFFICIAL PROGRAMME” jerseys. Staple T-shirts and slouchy bottoms complete the collection in full bloom.