Hyper-personalization is quickly becoming the new standard in customer experience and for good reason. By tailoring every interaction to the individual's needs, preferences, and behaviors, companies can create a more engaging and rewarding experience for their customers, besides getting higher loyalty, improved conversion rates, and higher customer satisfaction levels.
In this blog, Richard Pascoe, VP of Consulting Services at Applexus discusses the top benefits of hyper-personalization and how companies that prioritize hyper-personalization take their marketing to the next level and stand to future-proof their business in the competitive landscape.
Read more at https://www.applexus.com/blogs/top-10-benefits-of-implementing-hyper-personalization
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Omni-channel retailing demands a complete reassessment of Retail Assortment Management (RAM) to ensure the delivery of seamlessly integrated shopping experiences.
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How Switching to NGAGE PAGE Saved a Local Business Thousands in Marketing Costs
The Challenge: An Expensive Marketing Misstep
Meet 'Bella's Boutique,' a charming local shop known for its unique fashion finds. Despite its popularity, Bella's struggled to expand its customer base. The owner, Sarah, decided to hire a well-known marketing agency, hoping to boost online visibility and sales. The agency promised results, using a mix of pay-per-click advertising, extensive SEO campaigns, and social media marketing.
However, after six months and over $15,000 spent, the results were underwhelming. Sarah noticed a marginal increase in online traffic but not enough to justify the costs. Worse still, she was overwhelmed with the complexity of the marketing strategies, which required constant monitoring and adjustments.
The NGAGE PAGE Solution
That's when Sarah was introduced to NGAGE PAGE. We analyzed Bella's Boutique's situation and found that their target market was local, and most customers preferred a quick, hassle-free way to connect with the shop. We proposed a simple yet effective solution: NGAGE PAGE coupled with a targeted Local SEO setup.
Cost-Effective and Simple
The total cost? Just $1,050. This included setting up an NGAGE PAGE - a one-stop digital hub for all of Bella's contact details and essential information. We also optimized her business for local searches, ensuring her shop popped up when locals searched for fashion boutiques.
No Hassle, All Results
The best part? Sarah didn't have to worry about monitoring complex campaigns. Our team handled everything from start to finish, offering one year of free hosting. She could focus on what she loved – running her boutique.
The Impact: Immediate and Significant
Within weeks, Bella's Boutique saw a surge in local foot traffic. Customers mentioned how they found the shop easily online and loved the convenience of NGAGE PAGE. Sarah saw a clear return on her investment, unlike her previous marketing forays.
Why NGAGE PAGE and Local SEO?
Targeted Reach: Local SEO ensures businesses like Bella's are seen by the right audience.
Cost Efficiency: A fraction of the cost of traditional marketing with higher ROI.
Ease of Use: No daily monitoring or complex adjustments required.
Quick Setup: Going digital doesn’t need to be time-consuming.
Conclusion: A New Era for Local Businesses
Bella's Boutique's story is not unique. Many local businesses get entangled in expensive marketing strategies that don't align with their needs. NGAGE PAGE offers a tailored, cost-effective solution that brings real results. It's time for local businesses to rethink their digital strategy and embrace simplicity and efficiency.
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Hyper-personalization is slowly emerging in all walks of life, leading to customers expecting the same from their interactions with any brand. For the data they share, customers hope to see more relevant messaging. Contextual and segmented promotions create better experiences and build more loyalty.
In this blog, Richard Pascoe, VP – Consulting Services discusses the different areas that businesses can look to hyper-personalize to create a more intimate, individualized, and valuable experience for their customers. Brands will need to come out of their dated marketing practices and start personalizing their communications to connect, convert, and retain customers.
Read more at https://www.applexus.com/blogs/hyper-personalization-reinventing-customer-experience
खुदरा बिक्री को किया काबू खोला बाज़ार योजना के तहत बेचे, चावल और गेहू
खुदरा कीमतों को काबू में रखने के लिए भारतीय खाद्य निगम (एफसीआई) ने खोला बाज़ार बिक्री योजना (ओएमएसएस) के तहत पिछले हफ्ते केंद्रीय भंडार से 1.66 लाख टन गेहूं और 17, 000 टन चावल बेचा है। खाद्य मंत्रालय ने कहा, छह सितंबर को आयोजित 11वीं ई-नीलामी में देशभर से 500 डिपो से कुल दो लाख टन गेहूं और 337 डिपो से 4.89 लाख टन चावल की पेशकश की गई थी।