Behind the scenes of the MV for 'Christmas Time'

Jaeger Lecoultre: The Evolution of Men’s Wristwatches

Jaeger-LeCoultre Watch Company is a Swiss luxury watch manufacturer founded by Antoine LeCoultre in 1833. It is also considered as a top-tier Richemont brand. The name of this company includes many inventions, patents, and more than a thousand movements, such as grande complication, the world's smallest movement, and the Atmos clock.

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Early in the 16th century in the Lecholtre family of Switzerland, when Pierre Lecoultre, who was a French Huguenot, fled from Lise-Sur-Oursk, France to Geneva to escape religious persecution. In 1558, he attained the status of "resident", but the following year he left that status to acquire a plot of land in a Vallée de Roux. Sometime later, the company was formed with a small community, and in 1612, Pierre Lecoltre's son built a church at the site, which still today marks the founding of the village of Santier. The machine for cutting watch pinions from steel was invented in 1833, followed by the establishment of a small watchmaking workshop at Le Sentier by Antoine Lecoultre, where he respected his high-quality timepiece making skills.

Then in 1844, he invented the most accurate time-measuring instrument, the Millenometra, and in 1847, he created a keyless system used to recreate and set clocks. After four years, he was awarded for his work on timepiece precision and mechanization the Gold Medal at the first Universal Exhibition in London. Then in 1866, when the clock-making skills were divided among hundreds of small workshops, Antoine and his son, Eli Lecoltre, decided to set up LeCoultre& C under one roof, given the expertise of their employees. In 1870, the company employed 500 people, and by 1900, the company had made over 350 separate parts of which 128 parts were equipped with chronograph works and 99 parts with repeater systems. From 1932 to 1985, locally produced watches were discontinued throughout North America under the Smack Hawley Tariff Act, and the company's Vacheron-Lecoltre name was then sold under the name Leclatre, a subsidiary of LeclatreLongines-Witnair was the company, which had slightly different case designs. But after 1985, Jaeger-LeCoultre was adopted equally all over the world. According to one study, the last movement used in the American LeCoultre watch was dropped in 1976 from Le Centière. Some collectors and dealers claimed that American LeCoultre is not affiliated with Jaeger-LeCoultre Switzerland, which is completely false. This confusion arose in the 1950s, when the Longins-Witnair Group, a North American distributor of Lecoultre watches, was also responsible for the distribution of the Vecherne Constantine timepiece.

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Who asked for your help? You’re weak and not helpful at all.

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From today on, I’m the supreme!