Medieval Times invents a modern union-busting tactic

In the summer of 2020, I committed a minor heresy: I published a column that argued that — contrary to the orthodoxy of free culture and free software advocates — the term “IP” has a very crisp meaning: “IP” is any law or rule that can be used to control one’s critics, competitors or customers:

https://locusmag.com/2020/09/cory-doctorow-ip/

In free culture/free software circles, the term “IP” is viewed as a smokescreen, one that indiscriminately blended a basket of unrelated regulations and laws (copyright, trademark, patent, trade secrets, anticircumvention, noncompetes, nondisclosure, etc) and then declared them to be “property” and thus sacred to the neoliberal religious doctrine.

In my column, I argued that the policies grouped under “IP” were not an incoherent mess — rather, they all shared this one trait that made them useful to those who had, advocated for, or tried to expand “IP”: they were tools that would allow you to reach beyond your own business’s walls and exert control over the conduct of others — specifically, competitors, critics and customers.

Take trademark: Apple engraves miniature logos onto the parts inside your iPhone, which you will likely never see. But these logos allow Apple to argue that when someone breaks up a dead iPhone for parts sells them to independent repair shops that compete with Apple’s repair monopoly, they are violating Apple’s trademarks:

https://www.vice.com/en/article/evk4wk/dhs-seizes-iphone-screens-jessa-jones

Or take DRM: DRM is useless for preventing copyright infringement (if you want to break the DRM on, say, an audiobook, you need only do a quick search). But because breaking DRM is illegal, Amazon’s Audible — the monopolist that controls the audiobook market — can prevent a rival like libro.fm from offering you a way to switch from Audible to its platform and move your audiobooks with them:

https://pluralistic.net/2022/07/25/can-you-hear-me-now/#acx-ripoff

Anyone performing a security audit of a modern digital product most likely violates some IP — either terms of service, or DRM, or both, or some other right. When these security researchers criticize manufacturers for their insecure products, the manufacturer can silence them with IP threats:

https://www.eff.org/deeplinks/2018/10/canada-chile-security-researchers-have-rights-our-new-report

IP rights also prevent you from using the things you own in the way you want — they can control customers For example, IP rights allow your printer to refuse to print with ink of your choosing — it’s not that your printer can’t use that ink, rather, it won’t:

https://www.eff.org/deeplinks/2020/11/ink-stained-wretches-battle-soul-digital-freedom-taking-place-inside-your-printer

Ever since I published that piece, I’ve noticed lots of examples of IP that fit within this box, and today, I found a particularly egregious one. Medieval Times has sued its workers’ union, Medieval Times Performers United, under trademark law:

https://www.huffpost.com/entry/medieval-times-sues-union-trademark_n_63485fa5e4b0b7f89f54546b

Medieval Times argues that its workers can’t call themselves “Medieval Times Performers United” because this will fool people into thinking that the company endorses the union, and that is a source of “consumer confusion,” and thus a trademark violation.

This is, of course, bullshit. Trademark contains a broad “nominative use” exception: trademark doesn’t let Coca-Cola stop Pepsi from claiming, “Our drink tastes better than Coke.” It doesn’t let HP prevent companies from advertising “HP-compatible ink cartridges.” It doesn’t let Apple prevent shops from saying “We fix iPhones.”

The union is contemplating mounting a defense at the National Labor Relations Board — not in a courtroom — “arguing that the lawsuit itself violates workers’ rights.”

It’s part of a broad union-busting campaign from Medieval Times, including anti-union “consultants” who bill $3,200/day. The performers are unionizing over pay, respect and workplace safety issues caused by inadequate staffing, especially staff who police the audience to prevent them from spooking the horses during jousting tournaments. Some performers have been attacked by drunken audience members.

https://www.huffpost.com/entry/medieval-times-workers-first-union_n_62bb1d29e4b0d26a9b14fa17

[Striking workers in front of a factory, being fired on by teargas. Between them and the factory are a pair of jousting knights in the style of a medieval tapestry. Behind the factory looms a giant, ogrish boss in a top-hat, chomping a cigar. He is pulling on a lever made from a stylized dollar sign. In one gloved hand, he holds aloft a medieval night, who is bent over in supplication.]

Ad It Up

You only thought it was difficult to escape the marketer’s voice. From traditional media like outdoor, print, and broadcast, to a variety of ads littering our social media feeds, web pages, and search results, marketers have been seemingly everywhere trying to get our attention. And the more they tried, the louder they had to shout, because it’s crowded out there, and the decibel level—whether audible or visual—is increasing.

Except perhaps in stores and at the gas pump, where we felt like we at least had a few minutes of quiet. That, too, is changing rapidly, as in-store advertising has gone digital, to the point of it being called “broadcast-level scale.” Gas pumps too are now coming equipped with video screens to sell to us while we are filling our tank.

It’s all a mixed bag right now of ads, with gas stations able to deliver hyper-local advertising for third-party advertisers nearby. Inside the store, the campaigns are aimed at the masses instead of using an audience-of-one approach.

I see the day coming, though, in which advertising at the pump will be increasingly one-to-one (remember, you have to insert or tap your card first, which could then quickly allow them to access a profile of you).

And the same goes for inside the store, especially once retail formats like Amazon’s “Just Walk Out” technology are deployed widespread. Your presence and unique data would be detected wherever you go in the store as the system monitors your shopping basket, and messages could be directed straight to you when you ponder the pasta sauces or wherever you go.

We’ve come a long way when it comes to in-store advertising. The majority of what we have seen usually involves massive stacks of soft drinks, the red, white, and green packages from Coca-Cola cleverly arranged to spell words or form images. The same goes for snack foods and beer leading up to the Super Bowl. Otherwise, maybe some small shelf hangers might try to whisper a marketing message.

Now, though, there is the possibility of smart screens attached to the clear refrigerator doors, behind which beverages of all kinds reside. Stand-alone screens can also welcome customers as they walk in. The possibilities are limitless, because LCD screens are cheap, and can all be managed remotely.

All of which speaks to this emerging truth: the retail store and gas stations are now viable platforms for advertising, a rentable space little different from billboards, TV, and the internet. The battle for our attention just found a new place to stage that fight. It allows retailers to boost their revenues and bottom lines above and beyond just selling things.

It’s happening in the online arena as well. Have you noticed how many sponsored spots there are on any Amazon results page? Amazon scored $12 billion in ad revenues in Q3 2023 alone. That’s impressive, especially when you consider that Amazon’s total revenue that quarter was $143 billion. In other words, advertising made up one in every 12 dollars of its revenues.

I predict a similar such cascade of revenues for any retailer willing to parse out its interior—and exterior—space for advertising purposes. After all, why not? If you can hit people right when they are coming to spend money anyway, this is pretty simple.

Truthfully, I do not mind the ads, especially if they point me to things I might be interested in. Elevate it to audience-of-one capability, and it is even better. I know…some people will be creeped out by this, just like they have been with all the targeted advertising we see online. I would much rather hear and see ads for things I am likely to buy, as opposed to things I will never buy. Every time I hear that Tampax ad on one of my podcasts, I think about how they’re foolishly wasting half of their ad spend on men like me.

Others may see such ubiquitous advertising as further invasion of their private space, a harbinger of a dystopian society to come. Or maybe it has already arrived. To each their own, but there is no ad blocker yet for the brick and mortar world, and the best you can do is shut your eyes and ears, and walk on by.

Or out.

Dr “Talk To Me” Gerlich

Audio Blog

They opened a new Chick-fil-A near where I work, so I decided to spend some of my Homo Bucks on the esteemed American Bigot Chicken.

I've only ever had Chick-fil-A as room-temperature catered food, and it was soggy and chewy and unimpressive.

Is fresh Chick-fil-A better? Is it worth betraying my sexuality over? Are all the old people rushing the place all hours of the day, like zombies trying to get into a 1970s mall, on to something?

Let's find out.

I got a Deluxe meal. 900+ calories of chicken, bread, fried potato, and Coca-Cola. Go big or die trying, I always say. In the previous sentence.

It is a fried chicken sandwich, that's for sure. The lettuce, tomato, and pickles are nice. The chicken itself is fine. The cheese is kind of pointless but I guess Americans will cry foul if you sell a sandwich without cheese (plus they asked if I wanted it and I said yes, so this is my fault).

It is, to steal DankPods bit, "an fried chicken sandwich." It is perfectly adequate in every way, and never once exceptional. I could make the same thing at home for 35 cents and be just as emotionally neutral about it.

I tried it with the notorious Chick-fil-A Sauce. It enhanced the sauce slightly (more on that later), but the sauce itself did nothing for the sandwich.

I rate it 2.5 Republican flag lapel pins out of 5.

Their cups are styrofoam, something everyone else stopped doing in the 90s, because it fills the ocean with styrofoam for no greater reason than your cup is slightly easier to hold onto than waxed cardboard for the 12 minutes of your meal. But Chick-fil-A obviously doesn't care. Or they do, but only because they have decided that their logo all over the Pacific Garbage Patch is free advertising.

Yes yes, these cups also keep the drink warm or cold longer. And they DO. So yes, if you need your Chick-fil-A Coke to stay cold for the next 6 hours and don't have access to a refrigerator, surely this is all worth it. Kill the planet for your weird personal habit. How white of you.

Also their ice is little round pellets? I actually really like that. It made them easier to crunch. And I did crunch them, because they were the other 2/3rds of the soda I paid for.

My straw was getting stuck in the ice, guys. That's pushing it.

1.5 Pacific Garbage Patches out of 5.

Their fries are...slightly above average. Taste-wise, at least. Maybe a tad too salty, but I was still mildly impressed. They were more chewy than I like, but had a little outer crisp. Solid chain homefries.

I don't get the waffle cut thing, however. That just makes them big and awkward and they really don't work in this traditional fry container. Just put them in a sandwich box. And do them as thick wedges. Who are you trying to impress with this cut? Your primary customers are too old to see and too toothless to chew. Don't tease them.

3 orders of homefries in boxes out of 5.

Chick-fil-A Sauce. THIS garbage.

It is, according to the ingredients printed on the flap, barbecue sauce mixed with mayonnaise.

...Why...?

...Who told you to...?

Look. I like barbecue sauce. And I like mayonnaise in small doses. But you don't mix them. You NEVER mix them! Mayonnaise is like celery or garlic, where it is fine in very specific situations, but if you mix it with anything else it just destroys the other thing.

Chick-fil-A Sauce is vile. I try to not be hyperbolic when I don't like food, because no, the thing you don't like does not actually taste like poop, Web Review Man, you just don't like it.

But this stuff literally tastes like melted plastic. It is weird and bad and weirdly bad.

And no, my packets weren't expired. I just...I can't imagine a world where barbecue sauce and mayonnaise don't taste like crayons when you slap them together. What was the goal with this?

On the actual chicken, it isn't as bad. The peanut oil of the fried chicken smooths it out with a touch of savory. But it is still a mild version of whatever the hell lunatic flavor they were going for, mixing vinegary smokey tartness with sweet egg yolk.

It even LOOKS gross. "Smokers' teeth" is not an enticing food color. I don't understand any interest in this slime at all.

Zero Bigot Chickens out of 5.

So what is my final assessment?

Other than the gross sauce, Chick-fil-A makes completely okay food that is baseline edible. It is an food. You could make the same thing at home, better, for an 8th the price. And you should.

I do not understand why people love this place. It is chicken and fries. It offers no one anything. You can like it all you want, for whatever reason. But the passion for it a lot of (old) people have must be a political thing, because there is nothing else remarkable about it.

And what is your life that you are buying fast food chicken primarily because Christian Fundamentalists from the Deep South run the parent company? How did you reach the point where THAT is how you are making dietary decisions? That is very, very stupid.

Go make a fried chicken sandwich at home. And there, you can yell about how much you hate f*ggots the entire time you are preparing it, if you want. ...And your spouse and grandkids are out.

Overall I rate my first Chick-fil-A experience as 2 Pride Flags out of 5. It is utterly average food, with a half point taken away for the stupid political nonsense. I was not impressed and so will not be getting this again.

And no, I'm not boycotting them for political reasons. If you knew the political leanings of everyone who runs every company, and made buying decisions based entirely on how bad the organizations are that they donate money to, you wouldn't let yourself buy about 98.6% of anything.

And unless you can get 50 million people to stop buying a thing with you, your personal boycott doesn't matter to anything. I mean, do what you want with your money, but understand that no one but you and the worst children on Tumblr are impressed.

Plus in this case, you should already not buy this stuff because it isn't very good (or good for you). So the fact that it is Bigot Chicken is kind of irrelevant.

People eat it because of politics. You not eating it because of politics is equally stupid. It is whatever chicken. Die on a higher hill.

The Art of Sensory Branding: Engaging All Five Senses

The world of branding is dynamic and fast. Here, many things vie for attention within the span of a mere second, and customer choices abound. Now, sensory branding serves as a powerful strategy. What’s beyond the surface is the immersive brand experience of delivering the message that really speaks to your customers. Keep on with the sensory branding. It’s time to investigate how it is able to engage the five senses, including hearing, seeing, tasting, touching, and smelling.

The Multisensory Experience

We as humans, while in our everyday routine, interact with the world through our senses—sight, sound, touch, smell, and taste. Brands that can strike a chord not only for one of these senses but rather for all impact the memory-forming region of the brain and linger in the minds of consumers. Here’s how each sense plays a role:

Sight: Visual elements matter. Colors not only help in logo design, but they also have feelings attached and showcase the company's identity. No one can forget those red emblems of Coca-Cola or that calming blue of IBM.

Sound: Audio cues can remind us of and re-enact experiences with joy and sadness. Look at and imagine the famous Intel jingle and the sounds of a Harley-Davidson. Associating this sound with the brand, viewers become gradually aware of the features of the products and services.

Touch: Texture matters. No matter the interaction, whether it’s the gropable material, the user-friendly website UI, or the checkable packaging, it’s all about how the tactility affects perception. Just as Apple’s device design is aptly showcased, it’s the simplification of complex functions that astonishes everyone.

Smell: Smell can jog the strongest of memories. Fragrance is also part of the brand experience of Abercrombie & Fitch's brick-and-mortar stores, creating an ambience that is associated with the brand even if the client is walking by the store.

Taste: The taste variable may or may not be considered by food and beverage firms, but anyhow, it becomes a significant factor for these firms. Branding a prominent product of Starbucks, e.g., coffee flavor, to Coca-Cola’s customary taste.

Apppl Combine: Crafting Sensory Experiences

On stage, one can take a look at Apppl Combine, an agency that has found the right formula for sensory branding like only it could. Let’s explore how they weave sensory elements into their brand:

Logo: Apppl Combine’s logo denotes not only a graphical symbol of innovation and dynamism, but at the same time, it emphasizes the unique qualities of Apppl Combine. It expresses who they are as a 100-story word hero and holds the brand flag.

Typography: They use their file library to show off their attention to detail and creativity through font choices. Digitize and get the AI perception of vehicles to mimic the planning process of their unique branding.

Sound: Think about a faint tune that is characteristic of Apppl Combine—a catchy jingle that people immediately come to when they talk of your brand.

Texture: Whether this is their website or printed material, the experience would agree with their commitment to the role of excellence in their work. Each experience tells the story; they communicate their value and strengthen the audience's beliefs.

Scent: If you’re visually able to picture whatever I’m saying now, Apppl Combine is not only a metaphor for success, but you may be able to smell it in the air, too. It’s about thinking creatively, working together, and achieving something you've never done before.

Conclusion 

In the symphony of sensory branding, Apppl Combine orchestrates harmonious notes. Their holistic approach engages all five senses, leaving a lasting imprint. Whether you’re launching a startup or reinvigorating an established brand, consider the power of sensory elements. Contact us today to embark on your sensory branding journey. Let’s create an unforgettable symphony together!

Rev Up Your Brand with Eye-Catching Custom Fleet Graphics

Are you looking to rev up your brand and make a lasting impression on potential customers? Look no further than custom fleet graphics! These eye-catching designs are essential for branding and can help take your business to the next level. In this blog post, we will explore the benefits of using custom fleet graphics, provide tips and tricks for designing eye-catching graphics, discuss the importance of choosing the right materials, showcase successful brands using fleet graphics, compare the cost-effectiveness of fleet graphics to other advertising methods, and offer advice on installation and maintenance.

Why Custom Fleet Graphics are Essential for Branding

Custom fleet graphics are a powerful tool for branding because they allow you to showcase your company's logo, colors, and messaging on your vehicles. This creates a cohesive and professional look that will help your brand stand out from the competition. Whether you have a single vehicle or a whole fleet, custom graphics can help you make a memorable impression on potential customers wherever you go.

Benefits of Using Custom Fleet Graphics for Brand Promotion

There are many benefits to using custom fleet graphics for brand promotion. Not only do they help increase brand visibility and awareness, but they also serve as a mobile billboard that can reach a wide audience. In addition, fleet graphics can help create a sense of professionalism and credibility for your business, which can help attract new customers and retain existing ones.

Designing Eye-Catching Custom Fleet Graphics: Tips

When designing custom fleet graphics, it's important to keep your target audience in mind and make sure the design is eye-catching and easy to read. Use bold colors, clear fonts, and high-quality images to create a design that will grab people's attention and leave a lasting impression. Consider working with a professional designer to ensure your graphics are top-notch and will help elevate your brand.

Read More : 7 Creative Ideas to Make Your Fleet Graphics Stand Out

Choosing the Right Materials for Durable and High-Quality Fleet Graphics

To ensure your fleet graphics are durable and long-lasting, it's important to choose the right materials. Look for high-quality vinyl materials that are weather-resistant and UV-protected to ensure your graphics stay looking great for years to come. Consider working with a reputable like sunrise signs custom signs company Philadelphia that uses top-of-the-line materials and offers a warranty on their products.

Case Studies: Successful Brands Using Custom Fleet Graphics to Boost Visibility

Many successful brands have used custom fleet graphics to boost their visibility and attract new customers. Companies like Coca-Cola, FedEx, and Amazon have all used fleet graphics to create a strong brand presence and reach a wide audience. By following in their footsteps and investing in custom fleet graphics, you can elevate your brand and drive your business forward.

Cost-Effective Marketing: How Custom Fleet Graphics Compare to Other Advertising Methods

When it comes to advertising, custom fleet graphics are a cost-effective option that can provide a high return on investment. Compared to traditional advertising methods like billboards or TV commercials, fleet graphics are a one-time investment that can reach a wide audience for years to come. Plus, with the rise of digital printing technology, custom fleet graphics are more affordable and accessible than ever before.

Read More : Fleet Graphics vs Traditional Ads: Which Are More Effective?

Installation and Maintenance: Ensuring Longevity and Effectiveness of Your Fleet Graphics

Once you have your custom fleet graphics designed and printed, it's important to properly install and maintain them to ensure their longevity and effectiveness. Make sure to work with a professional fleet graphic installer who has experience with fleet graphics and knows how to properly apply them to your vehicles. Additionally, regular maintenance like washing and waxing your vehicles can help keep your graphics looking great and protect them from wear and tear.

Conclusion: Elevate Your Brand with Custom Fleet Graphics and Drive Your Business Forward

In conclusion, custom fleet graphics are an essential tool for branding that can help elevate your brand and drive your business forward. By investing in eye-catching graphics, you can increase brand visibility, attract new customers, and create a sense of professionalism and credibility for your business. So why wait? Rev up your brand with custom fleet graphics today with sunrise signs the best fleet graphic company Philadelphia and take your business to the next level!

Source :Rev Up Your Brand with Eye-Catching Custom Fleet Graphics

Custom Packaging Helping Brands Achieve

Since all the brands are trying to take the lead, it can be hard for them from time to time to maintain their position. But those that are newbie will definitely have a lot of challenges up ahead. Which is why these brands need to figure out the right way to maintain their lead and be successful. Well, for the purpose, the one thing that can help brands make it big is the Custom Packaging. These are the perfect choices that help brands promote their business and items. But in case you are wondering how these choices help, we are here to discuss that with you.

Using the Best Marketing Tools in the form of Custom Packaging

One genius way of promoting any business would be using the Custom Packaging choices as means of marketing tool. It can quite a suitable way to give the brand enough recognition. By using the in-store technique for advertisement, brands can make their items visible to all. Branding products mean the customers finding it easy to recognize them. However, to be able to do this perfectly, you must ensure you are printing your brand details on the packaging including the logo and name. You must print these details on the front and center of the boxes so that the consumers can easily identify you. And for those first-timers, they will look at the logo to recognize you the next time they shop from you.

Custom Packaging need to be Communicative

Make sure the design is appealing and attractive enough that it is communicating with the buyers. The Custom Packaging is quite successfully giving the customers an image about the business and products. Therefore, before designing the packaging, you must make sure you think through the message carefully that you want to convey to the buyers with the help of these.

Custom Packaging Designs the Customer’s Approval

Though you have come up with a design. But you should not rush it straight to the manufacturing. You need to sit back and have a close look at it. You need to then decide if you like the Custom Packaging design or not. However, the one thing that you need to keep in mind here is, have a look at it from the eyes of the buyers and not as a business entity. Now think, is this design good enough to sell? Or there are still some features that you can improve to make it better? Just remember, these factors are quite important and helpful in promoting the product. In fact, these are the best marketing techniques that you can apply through the packaging.

Custom Packaging can Create Brand Recognition

The other exciting thing brands can achieve from Custom Packaging is a sense of recognition for their business. Though you manufacture goods of your own. But that doesn’t mean you don’t like any other brands. Of course you are going to have favorites of your own. Take into account these brands and their packaging. What is the one thing that is common in these brands? Well, it’s a very simple and honest thing which is the packaging. It leaves the most lasting and memorable impression.

Kraft Packaging needs to reflect the Business and Products

We can have a look at Coca Cola for instance. This is a business that has been running in the beverage industry for over a century. However, when you have a look at its Kraft Packaging and style, you are hardly going to notice any changes. They have done the least minimal changes to the bottles. But at the same time, this brand has ensured it will remain true and honest to its original look and identity. So regardless of it being in the industry for decades now, the company has managed quite amazingly.

Not Altering the Kraft Packaging or Style

The only thing we are trying to make businesses realize is those entities that have remained honest and true to their original look, even after so many years of running in the industry, they have managed to be successful hugely. They do not try to make any major changes to their Kraft Packaging. Nor do they try to mess with their identity – their logo.

What Comes of Brands Changing their Kraft Packaging?

Now let’s have a look at those brands that have modified their logo or Kraft Packaging to completely afresh. Their color schemes are entirely different and their packaging design too has a totally opposite look. These are the brands that get a lot of backlash from their regular buyers. Simply because the regulars were unable to recognize their favorite brand.

To Remain Memorable Don’t Mess with your Kraft Packaging

However, that said, for those brands that are trying to stay recognizable, they must refrain from making any major changes to their logo, Kraft Packaging design or colors. They want to be successful, they need to stay honest to their roots. This is how your brand can get the right kind of recognition. Otherwise the brand is making it hard for the customers to remember it.

How to Choose a Dropping Shipping Service for Your Graphic Tees

Looking for a dropping shipping service for your graphic tees, here’s what you should know

Singapore shirt printing companies can handle almost any design their customers want.

Whether the customer provides the graphics or chooses one from their book, the tshirt printing Singapore service can tackle everything from complex to simple designs.

These services typically have a large assortment of shirts in various colors and styles for customers to choose from.

At a glance, it seems like these companies have everything under control. However, what about delivery?

Not all graphic shirt printing services are partnered with a reliable delivery service.

So, what about working with a drop shipping service? You supply the product and the drop shipping service takes care of getting the order to the customer.

What is a Drop Shipping Service

A drop shipping business takes care of selling your products for you. The service has a website and pages of inventory that can include graphic tees.

A customer finds a shirt they love, places their order, and the drop shipping service sends out the package.

You receive payment for your product, with a portion going to the service.

Easy, fast, and convenient are often terms used to describe partnering with drop shipping businesses.

Is There a Downside

For Singapore shirt printing businesses, there is a potential downside to working with a drop shipper.

You must have the product in stock to send to the drop shipper before it is placed for sale on their site.

This means if your tshirt printing Singapore business specializes in custom orders, you are not going to have any product for the drop shipper to advertise and sell.

Something else to consider is if someone will be willing to pay for a shirt with a specific company design or logo.

Larger corporations, for example, Coca-Cola may not run into this issue. After all, the iconic label already pops up on items and some are considered collectibles.

However, this doesn’t apply to most businesses.

What to Look for in a Drop Shipping Service

You’ve decided your shirting printing business is a good fit for partnering with a drop shipping company.

The next step is finding the right one.

There are a few aspects you want to look for in a drop shipper to ensure it is a profitable partnership.

Since you are supplying the graphic tees, you don’t have to worry if the drop shipper is a qualified printer. Instead, find out what is their average fulfillment time. In other words, how long does it take for a customer to receive their order?

You also want to check the locations of their warehouses. This affects fulfillment times.

Check the drop shipper’s markup. Will it make your graphic shirts too expensive for the average consumer?

Branding is something else to consider. Do you want the package to arrive with your brand logo or the drop shippers?

Finally, make sure you can access and integrate the drop shipper's orders with your software. Not only does this make tracking your products easier, but you will also know when it’s time to start printing more graphic tees.

In this series of "Extreme Ads Makeover", I will be tearing down ads of Natural Made ads and have them completely remodeled to have better targeting and ROI. Check out more ad makeover case studies such as Lexus, Chanel, Chase Bank, Amazon, Starbucks, Nike, Target, Home Depot, and Nature Made. About Nature Made Nature Made is a leading dietary supplement brand in the United States. It was founded in 1971 and is the #1 Pharmacist Recommended Vitamin and Supplement brand in nine product segments. Nature Made products are manufactured in the United States and are verified by the United States Pharmacopeia (USP), an independent third party that verifies products that meet stringent quality criteria for purity and potency. About Nature Made's marketing agency The current marketing agency for Nature Made is Leo Burnett Chicago. They have been the agency of record for Nature Made since 2021. Leo Burnett is a global advertising agency with offices in over 90 countries. They have a long history of working with major brands, including Coca-Cola, McDonald's, and Nike. In 2023, Leo Burnett Chicago created a new marketing campaign for Nature Made called "The Start of Something Great." The campaign features a 30-second ad spot that showcases the ways vitamins can impact day-to-day activities, like time spent with loved ones. The ad spot has been running on TV, online, and in print. About Michael Nguyen - CEO of Produce Results Agency, aka the "Extreme Ads Makeover" Host Since 1999, Produce Results Agency has helped clients double assets from $5ooM to $1B and generated 4000% ROI for a regional bank turning their $66K marketing budget to $2.8M in revenue. In this post, I will perform an ad audit on Nature Made ads, analyze what's missing from the ads, come up with new ads, and eventually validate those new ads by running paid traffic on my own dime to see how new ads perform. I am using Meta Ads in this case study but the same principle applies to other mediums such as Google, Youtube, Programmatic Ads, and short forms. Table of Content 1. Ads Audit 2. Gaps Analysis 3. Ads Makeover 4. Validate New Ads 5. Insights/Takeaways 6. Next Steps Ads Audit Promoted Product: Magnesium Gummy Landing page: https://www.naturemade.com/products/magnesium-citrate-gummies Facebook Ads: The Nature Made team created one ad set to promote. Ad set #1 (see link) Analysis I am disappointed to see the lack of effort in promoting the Magnesium Gummy from Nature Made when there is only one control ad. Moreover, the Nature Made team doesn't even bother to add any headlines & ad copies to emphasize, educate, entertain, or interact with the prospective buyers in their ads. Instead, they jumped to the call-to-action "Get your daily vitamins..." with a BIG assumption that people are already familiar with the brands and the product. Unless the Nature Made team does a retargeting campaign focusing on existing buyers who already bought and knew the brand, this campaign will have a tough time "entering the existing conversation" of prospective buyers. Here are the disadvantages when having only one control ad: Lack of A/B Testing Limited Insights: With only one ad, you won't be able to perform A/B tests, which are essential for determining what aspects of the ad are working and what aren't. Targeting Limitations Missed Opportunities for Segmentation: Different ad sets can target different customer segments. A single ad may not be as effective across all segments, missing out on some potentially lucrative opportunities. Reduced Personalization: Multiple ad sets allow you to customize messages based on user behavior, geography, or other demographics. A single ad will be less personalized and potentially less effective (more on this below when I do an ad makeover) Creativity and Message Fatigue Ad Fatigue: Over time, the same ad is likely to become less effective as users get tired of seeing it. Multiple ad sets can help mitigate this effect.

Limited Creative Testing: Having multiple ads allows for testing different creative elements like headlines, images, and call-to-actions. A single ad limits this flexibility. Risk Management Higher Risk: If your one ad doesn't perform well, you don't have other ad sets to fall back on. This all-or-nothing approach can be riskier. Budget Allocation: With multiple ad sets, you can allocate more budget to higher-performing ads. A single ad does not offer this flexibility. Optimization Challenges Limited Learning: If your single ad isn't performing well, it's harder to pinpoint what exactly is going wrong. Multiple ad sets can provide you with more data, making it easier to optimize. Inability to Leverage Platform Algorithms: Many advertising platforms use machine learning algorithms to automatically allocate budget to the best-performing ads in a campaign. With just one ad, you can't take advantage of this feature. Data and Analytics Limited Data for Analytics: Having only one ad will provide you less data, reducing the reliability and validity of your performance metrics. Attention: If you had multiple product lines and currently ran paid ads, there's a 97% chance that you had less than 3 ads based on my experiences of remodeling ads from Lexus, Chanel, Chase Bank, Amazon, Starbucks, Nike, Target, Home Depot, and Nature Made. Maybe you are perfectly okay with one control ad and burn your ad budget without ROI. But if you would like to have a second-opinion ads critique so that you can see the gaps and areas where you can extract MORE juice out of your ads, click on the link below to have me critique your ads. Gaps Analysis The Landing Page (see link ) Audience avatar: I don't know exactly what the avatar Nature Made is targeting for this offer. By analyzing the landing page, here's what I think the avatar Nature Made is targeting: Meet Emily, a 35-year-old working professional who is health-conscious but has a hectic lifestyle that makes it challenging to maintain a balanced diet. She's gluten-sensitive and prefers natural products. Emily is already on medication for a minor health condition and is cautious about adding new supplements to her regimen. She's been advised by her healthcare provider to increase her Magnesium intake. Emily loves fruity flavors and hates swallowing pills, making her the perfect candidate for Nature Made® High Absorption Magnesium Citrate Gummies. Unlike the approach I used to analyze Chase Bank, for Nature Made, I think their landing page is quite decent. Any additional improvement can lead to a marginal result. Meanwhile, a huge improvement can be made from the ad creatives. As a result, I'll use my 17 analysis model to come up with 9 different ad angles. Ads Makeover Here's the disease that most marketing agencies and businesses running paid ads: "They think they've tested 20 ads but they really just tested 2 ads 10 different times." The best analogy for this is if you play the game "Battleship". Battleship is a strategy-type guessing game for two players. It is played on ruled grids (paper or board) on which each player's fleet of warships are marked. The locations of the fleets are concealed from the other players. Players alternate turns calling "shots" at the other player's ships, and the objective of the game is to destroy the opposing player's fleet. Using the context of the Battleship game, the fact that you just tested 2 ads 10 different times is like you are calling "shots" for the same spot 10 different times at the other player's ships. The lack of ideas for ad angles is making your ads dull and boring and ultimately leads to ad fatigue. Using the proprietary Bionic Framework leveraging 17-layer analysis to come up with ad ideas touching different aspects of human relationships, fears, shame, language structures, and pop culture rather than the boring feature/benefit-driven ads that most marketing agencies default to.

Next is the fun part where i am going to do a makeover on Nature Made's existing Magnesium Gummy ad by coming up with 9 new ads. Headline Options "Unlock Wellness On-the-Go with Nature Made® Magnesium Gummies!" "No Time for Pills? Try Nature Made® Magnesium Gummies!" "Elevate Your Health Without Slowing Down!" "Nature Made®: The Busy Professional's Secret to Balanced Health!" "Get Your Daily Dose of Relaxation, No Pills Required!" "Say Goodbye to Stress, the Nature Made® Way!" "Tired of Being Defeated by Pills? Take Control with Nature Made®!" "Don't Let Your Health Routine Make You Angry—Switch to Nature Made® Gummies!" "Envious of Easy Wellness Routines? Make Them Green with Nature Made®!" Body Copy Options Body Copy 1 We get it. You're a busy professional juggling a lot but still committed to your health. Meet Nature Made® Magnesium Citrate Gummies, your new best friend in wellness. Imagine the relief of not having to swallow another pill, but instead, savoring a delicious mixed berry gummy that's gluten-free and all-natural. Feel the joy and anticipation as you elevate your health without compromising your lifestyle. "Why didn't I find this sooner?" you'll ask. Act now and secure this game-changer for your health regimen. Recommended by pharmacists and approved by healthcare providers. Limited offer: Subscribe and save 10% + Free Shipping! Models Applied: Relationships, Imagery (Visual, Kinesthetic), Emotions (Joy, Anticipation), Statements, Time (Present, Future), Towards/Away From (Desire), Future (Promise), Capability (Can), Proof (Credibility, Social Proof), Numbers (50% off), Language Devices (Questions), Direct Marketing Offers (% Discount). Body Copy 2 Are you tired of the pill-swallowing routine? Nature Made® Magnesium Citrate Gummies are here to revolutionize your health journey. Visualize a stress-free life, powered by these delicious, gluten-free gummies. Feel the ecstasy of making a smart choice that aligns with your values and lifestyle. "A small change for a big impact," says our satisfied customer Jane. Hurry, offer ends soon! Models Applied: Relationships, Imagery (Visual), Emotions (Ecstasy), Types of Statements (Quotation), Time (Present), Towards/Away From (Desire), Future (Warning), Capability (Are), Proof (Personal Endorsement), Numbers (Ends soon), Language Devices (Quotation), Direct Marketing Offers (Deadline). Body Copy 3 Imagine a world where your health supplements don't feel like a chore. That's what Nature Made® Magnesium Citrate Gummies offer. Listen to the sound of stress melting away as you chew these fruity, gluten-free delights. Feel the courage and determination to take on the day, every day. "It's like a mini-vacation in a bottle," says wellness guru Sarah. Act now, and we'll throw in a free consultation with a healthcare professional. Models Applied: Relationships, Imagery (Auditory), Emotions (Courage, Determination), Types of Statements (Quotation), Time (Present), Towards/Away From (Both), Future (Promise), Capability (Will), Proof (Personal Endorsement, Credibility), Numbers (Free), Language Devices (Quotation), Direct Marketing Offers (Consultation). Body Copy 4 Are you ready to defy the odds and take control of your health? With Nature Made® Magnesium Citrate Gummies, you can. Feel the love and compassion we've poured into creating a gluten-free, all-natural supplement just for you. "This is the future of health supplements," declares Dr. Smith. Don't miss out; your future self will thank you. Models Applied: Relationships, Imagery (Kinesthetic), Emotions (Love, Compassion), Types of Statements (Declaration), Time (Present, Future), Towards/Away From (Both), Future (Promise), Capability (Can), Proof (Credibility), Numbers (None), Language Devices (Declaration), Direct Marketing Offers (None). Body Copy 5 How would you like to turn your daily health routine into a delightful experience? Nature Made® Magnesium Citrate Gummies make it possible.

Savor the mixed berry flavor as you chew your way to better health. Feel the joy and generosity in every bite. "It's a game-changer," says Emily, another satisfied customer. Limited offer: Subscribe and save 10% + Free Shipping! Models Applied: Relationships, Imagery (Visual, Kinesthetic), Emotions (Joy, Generosity), Types of Statements (Questions), Time (Present), Towards/Away From (Desire), Future (Promise), Capability (Make), Proof (Personal Endorsement), Numbers (30-day), Language Devices (Questions), Direct Marketing Offers (Money-back guarantee). Body Copy 6 What if you could get all the Magnesium you need without adding another pill to your day? Nature Made® Magnesium Citrate Gummies are your answer. Picture this: A gluten-free, all-natural gummy that fits seamlessly into your busy life. Feel the anticipation and elegance as you uncap the bottle. "It's not just a supplement; it's a lifestyle," says health expert Mark. Subscribe and save 10% + Free Shipping! Models Applied: Relationships, Imagery (Visual), Emotions (Anticipation, Elegance), Types of Statements (Questions), Time (Present), Towards/Away From (Desire), Future (Promise), Capability (Could), Proof (Personal Endorsement), Numbers (20%), Language Devices (Questions), Direct Marketing Offers (% Discount). Body Copy 7 If you're sick of the tragic defeat of swallowing pills, it's time for a change. Nature Made® Magnesium Citrate Gummies are the real deal. Feel the anger turn into defiance as you take control of your health. "Don't get played by pills," warns fitness coach Mike. Act now, or forever hold your peace! Models Applied: Relationships, Emotions (Anger, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang, Tragedy), Shame (Defeat). Body Copy 8 If you're disgusted by the synthetic junk in most supplements, we've got your back. Nature Made® Magnesium Citrate Gummies are as natural as they come. Feel the disgust turn into defiance as you say no to artificiality. "Don't let fake stuff mess with you," warns nutritionist Lisa. Time's ticking, so make your move! Models Applied: Relationships, Emotions (Disgust, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang), Shame (Defeat). Body Copy 9 If you're envious of people who effortlessly maintain their health, your time has come. Nature Made® Magnesium Citrate Gummies are the game-changer you've been waiting for. Feel the envy turn into defiance as you level up your wellness game. "Don't get left in the dust," warns health influencer Tom. Miss this, and you'll regret it! Models Applied: Relationships, Emotions (Envy, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang), Shame (Defeat). Validate New Ads This is where the rubber meets the road as I am going to validate ad concepts from the previous step by running paid traffic to see which ad concepts would resonate most with the customers. Here's how I set the adset on Facebook Budget: $10 Lifetime Product/Service: Magnesium Gummy Targeted audience: Target with interest in Nature Made (who else is better than prospects already interested in Nature Made?) Placement: News Feed Optimization: Optimized for Traffic Here are all the 9 ads being launched. Fast-forwarding 24 hours to let the ads run. Here's the results Campaign Numbers: Ad budget: $12.71 Total Impressions: 1,845 Total Reach: 1,637 Total Clicks: 44 Cost Per Click (CPC): $0.29 CTR (all): 2.38% Ad results Summary Reach and Impressions: "Headline 7" has the highest reach and impressions, indicating that it was the most viewed ad among the list.

"Headline 1" has the lowest reach and impressions, suggesting it was the least viewed. Frequency: Most ads have a frequency close to 1, which means most of the audience saw the ad only once. "Headline 9" has the highest frequency at 1.16, indicating that on average, the audience saw this ad a little more than once. Amount Spent: The highest amount was spent on "Headline 7", which correlates with its high reach and impressions. The least amount was spent on "Headline 1", which also had the lowest reach. CPM (Cost Per 1,000 Impressions): "Headline 8" has the highest CPM, suggesting it might be more expensive to reach the same number of people compared to other ads. "Headline 1" has the lowest CPM, making it the most cost-effective in terms of impressions. Link Clicks: Both "Headline 7" and "Headline 6" have the highest number of link clicks, indicating they were the most engaging or had the most compelling call-to-action. "Headline 1" did not register any link clicks. CPC (Cost Per Link Click): "Headline 9" and "Headline 3" have the lowest CPC, making them the most cost-effective in terms of driving user actions. "Headline 8" and "Headline 2" have a higher CPC compared to others. CTR (Link Click-Through Rate): "Headline 9" has the highest CTR, indicating that it was the most effective in terms of getting users to click on the ad relative to its impressions. "Headline 5" has the lowest CTR, suggesting it was less effective in this regard. In summary, while "Headline 7" had the highest reach and impressions, "Headline 9" was the most effective in terms of engagement, with the highest CTR and one of the lowest CPCs. On the other hand, "Headline 1" seems to be the least effective across multiple metrics. Advertisers should consider these insights when planning future campaigns and optimizing their ad content. Analytics:     Winning Ads:  If the goal is to get maximum reach and impressions, 'Headline 7' is the top performer. Headline: "Tired of Being Defeated by Pills? Take Control with Nature Made®!" Ad body: If you're sick of the tragic defeat of swallowing pills, it's time for a change. Nature Made® Magnesium Citrate Gummies are the real deal. Feel the anger turn into defiance as you take control of your health. "Don't get played by pills," warns fitness coach Mike. Act now, or forever hold your peace! Models Applied: Relationships, Emotions (Anger, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang, Tragedy), Shame (Defeat). Total Impressions: 557 Total Reach: 506 Clicks: 10 CPC: $0.37 CTR: 1.8% If the objective is to get the most clicks at the lowest cost, 'Headline 9' stands out. Headline: "Envious of Easy Wellness Routines? Make Them Green with Nature Made®" Ad Body: If you're envious of people who effortlessly maintain their health, your time has come. Nature Made® Magnesium Citrate Gummies are the game-changer you've been waiting for. Feel the envy turn into defiance as you level up your wellness game. "Don't get left in the dust," warns health influencer Tom. Miss this, and you'll regret it! Models Applied: Relationships, Emotions (Envy, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang), Shame (Defeat). Total Impressions: 145 Total Reach: 125 Clicks: 7 CPC: $0.16 CTR: 4.83% Takeaways/Insights So in this thorough case study, I extensively analyze, examine, and audit Nature Made's ads relating to the Magnesium Gummies, then come up with new ad ideas based on 17 analysis "lenses", and finally validate ad ideas by running them through paid FB traffic to determine the wi

nning ad. Use bundling to increase the AOV instead of one bottle. For ex, Nature Made can offer a bundle of 3 bottles or 6 bottles. My assumption is the buyer can stay subscribed for 3 months. With my Churn Buster Kit system, we can stretch the longevity to 20-50%. Having only one control ad can seriously underperform your entire campaign because of the lack of A/B Testing, targeting limitations, ad fatigue, risk management, and optimization challenges. Having multiple analysis "lenses" is the foundation to come up with ad ideas addressing customers' needs, wants, objections, pains, and frustrations. Without additional analysis "lenses", you are more likely to get "stuck" with boring and mediocre "features & benefits" angle. Ideas & creatives are the name of the game. As you notice the top 3 winning ads, I introduced a "Shame" element in those ads to bring up the "defeat" emotion (a very complex emotion) as an angle. The result speaks for itself that those 3 ads are winners I'd recommend Nature Made create more ad angles for each of their products. The path of "Extreme Ads Makeover" doesn't stop and should be continuously evolving with the market. What-If Revenue Impact Analysis What If Nature Made went ahead and ran another campaign based on what i suggested below, what would be the revenue impact? Let's make some assumptions: The conversion rate is 1% (given the normal conversion rate of 2%) The price of a subscription for one bottle of Magnesium Citrate Gummies is $20.33 Double down on the winning ad by increasing the number of clicks on winning ads to 10,000 clicks (Cost = 10,000 clicks x $0.16 = $1,600) Let's calculate the potential revenues Assuming a buyer would stay subscribed for an average of 3 months. At 0.5% conversion rate, 10,000 x 0.5% = 50 buyers signed up Revenue = 50 x $20.33/mo x 3 months = $3050 ROI = 91%  ($3050- $1,600) / $1,600 At 1% conversion rate, 10,000 x 1% = 100 buyers signed up Revenue = 100 x $20.33/mo x 3 months = $6,099 ROI = 2,811%  ($6,099- $1,600) / $1,600 At 2% conversion rate, 10,000 x 2% = 200 merchants signed up Revenue = 200 x $20.33/mo x 3 months = $12,198 ROI = 6,624% ($12,198- $1,600) / $1,600 Next Step Double down on the winning ad and amp up the budget on it because I've done the homework for you, all you need is to increase the ad budget. I share with you the 17 proprietary models I used to create ad ideas. While those 17 models appear easy for me because I've used them to generate thousands of ad ideas, for you, generating ideas may not come easily. That's why I want to introduce the... "Second Opinion" Package If you are a 7-figure business owner and already run paid ads and need someone to critique your ads for a potential makeover, go ahead and order my "Second Opinion" package.   https://michaelnguyen.me/extreme-ads-makeover-natural-made/?feed_id=374&_unique_id=64fe3e831e841

T SHIRT WORLD

The History of T-Shirts

A T-shirt is an upper body garment  which  gained popularity in the early 1960’s .

history of t shirt ,the first T shirt was invented between the spanish american war in 1898 and 1913

Though the T-shirt was created in the early 20 th century. It was ve

Worm as anything other than an undershirt

The Wizard of Oz.(1939)

Printed T-shirts are so elegant and gentle it is very eye-catching by sensing th

Marketing strategy In early 30’s the film industry started advertising their movie

Through printed custom made Tshirts  The movie THE WIZARD OF OZ (1939)

It was the first movie which used printed t-shirts as an advertising tool

T-SHIRT TRENDS 

 During the 1960s T shirt  flourished as a form of personal expression many

Corporate giants used the popularity of t-shirts in the form of advertising for example 

Coca-cola and mickey mouse used the opportunity very well. since 1990 it as 

Become common for all sizes of companies to produce printed t-shirts with there 

logo or messages as part of the overall advertising campaign 

Types of  printed T-shirt

T-shirts by adding various character

. T-shirt decoration refers to the process of adding visual elements or 

Designs to a T-shirt to enhance its appearance or convey a specific message or  

style .there are various methods and techniques used to decorate T-shirt including

Direct-to-Garment Printing (DTG)

Direct-to-garment or DTG printing use a inkjet or any other muti purpose colour printer to print the artwork as the name says directly from the garment. DTG printing offers a full-colour, high-quality print, making it special for complex designs or photographic images. 

 Inkjet printers are very expensive but other than that they do not have any setup costs like any other printing method and they are therefore more cost-effective for small orders. If the quantity of t shirt  production is less we need just a few t-shirts, the DTG printing method is your best option. 

The methods take  a pre-treatment step as the inks colours  are printed directly onto the fabric garment of the t-shirt, and pre-treating of the garment  allows the ink to be gently fixed and won’t let it fade  through the material. moreover, the t-shirt needs heating before printing to activate the treatment process.

Advantages

good for detailed multi-color designs printing

Quick production – a T-shirt is made within minutes

Inks penetrate the fabric;  won't feel the print when touching it

Disadvantages

only suitable with pure 100% cotton t-shirts or blends with the right percentage of cotton for the print to come out more good and attractive

DTG printing may washes out over time

Limited print area only can't cover the entire t-shirt with  designs applied

DTG printing machines are very costly

SCREEN PRINTING

Screen or silkscreen printing is a stencil-based printing method where ink is applied to the t-shirt through a mesh screen. 

It’s the most famous printing method and has been around for years – first done by hand and now by printing machines. 

It is used for more better screen printing inks that are thicker or ticker than those which is used for more sustainable for other printing methods, resulting in very elegant longer-lasting printed t shirt. As compared to DTG printing, screen printing is better suited for designs with some specialised colours.

screen printing is great for large orders nearly up  to 500 t-shirts, as it is comparetably quick and easy to set up other than any other printing method. However, it can be more costly for smaller orders, as there is a setup cost involved in this process

Advantages

Screen printing ink is deeply absorbed into fibers of the garment, which results in stunning vibrant great looking prints

Fast and effective printing process for huge amounts of t-shirts

Can be used on most of the clothing materials like cotton, polyester, and various blends

Screen-printed t-shirts can withstand countless wash cycles without fading or any other material damage

Disadvantages

Limited printing area only – this printing method won't be suitable for covering the whole t-shirt this is the major disadvantage of screen printing or silk screen printing

If the printing entrepreneur going of doing this at home, please understand that screen printing ink tends to every where all over, and it's pretty messy and it will spoil your house walls floors etc every thing and is pretty damn messy

Limited colors – you won't be able to achieve an extremely colorful design or print a super vivid photograph on your t-shirt this is the one of the major disadvantage faced by screen

Printing or silk screen printing

Heat Transfer Printing Methods

There are many different ways and  methods of printing t-shirts, heat transfer printing is one of the most famous and popular way of t shirt printing. This uses a heat press machine to transfer an image or graphic  design onto the t-shirt to print 

Heat transfer printing is very different from both previous methods since it doesn’t require any special inks or dyes to print  all you need is a heat press machine and transfer paper.

Heat transfer printing is one of the  great option for custom made printed t-shirts because it’s versatile. You can print almost any design or image onto a shirt by using this method, including all-over-print designs that cover the entire t-shirt. 

All the methods mentioned down below are essentially subtypes of the heat-press printing technique, so to choose what’s best for your t-shirt printing business, let’s look at each of them very carefully

Dye Sublimation or All-Over Printing (AOP)

Dye sublimation printing, also known as all-over-printing (AOP), is probably among the most popularand famous  types of t shirt printing. The printing graphics are automatically printed onto a unique heat transfer paper which is then transferred onto t-shirts by applying heat on it.

Dye-sublimation heat press method mainly  uses dye contant ink that turns changes on applying on it which is a very  different method and process from the other heat transfer printing techniques mentioned after on the article above. 

The  pressure and heat we applied  converts the dye contant  ink into a gas and then again convert back to an solid state. It is perfectand great  for synthetic fibers like polyester fabrics. As the dyes enters the fibers to it’s bottom root , they changes one with the material, that take  in vivid and long term useful  t-shirt prints. 

Dye sublimation printing doesn’t used with garment materials like cotton, which is very precious, change called bleeding the result of the product  looks very bad and burry. 

Synthetic materials rules are which the higher the percentage of polyester increases, the better the results that we get . This method is very good with white polyester t-shirts, as dark based colours don’t work as well as polyester because the dyes completely integrate with the fibers of the material.

The screen printing process and DTG printing can’t be used for allover printing of the T shirt, so you can be more creativeand productive  with the dye sublimation method in your t-shirt business.

ADVANTAGES

Sublimation printing method gives as a  long term lasting  results, as the dyes fully entres the fibers so the graphic designs are bright and vivid, even after so many uncountable washes

One of the best t-shirt printing options for long lasting ,The colors will not crack or fade

Coverble the entire polyester t-shirt from end to end for superb end results

DISADVANTAGES

Can't be used on dark colour garments like fabrics; all of the printed T-shirt garments are white, as the dyes need to enter  the garment and it's unable  to see on a dark base colour.

It can't be used on cotton T-shirt prints. Only garments with a high percentage of polyester, as its fibres are smooth and not as absorbent as natural fibres.

It is more expensive than other printing methods like Direct to garment printing (DTG) and

The basic colour of the t-shirt, it gives a more excellent result.

ADVANTAGES

DTF method allows printing on a wide range of garment fabrics

Giving bright and attractive prints, as the designs are applied on the fabric without entering the roots of  the garment fibres

Can be transferred onto any bacreen printing.

Direct-to-Film Printing (DTF)

Direct-to-film printing, or DTF, is one of the oldest  and greatest t-shirt printing methodsthat is existing on the printing world and it  involves printing designs onto a special  film (Polyethylene Terephthalate) and after that transferring it to a t-shirt using adhesive powder and heat. 

As opposed to DTG printing, DTF doesn’t require a pre-treatment of the garment which is used for T-shirt printing, as the design is pre-printed onto a film.

This heat transfer method can be used on any type of fabric or garment material. Create polyester t-shirts or cotton t-shirt, the result is equally good. 

However, in DTG the design and inks are incorporated with the fabric material.  the direct to film prinrting method, the fixing powder enters the design plastic and shining. Because the colours do not interact with sic colour

High resistible with wear& tear

DISADVANTAGES

Can only be used on smaller and thinner items like t-shirts, cushion covers or face masks

The print feels rather plasticky or some thing a little bit hard

The entire process is more complex and problem generating than dye sublimation or DTG printing

Conclusion: Using any of these t-shirt garment techniques will help give your custom screen-printed t-shirt a more attractive and elegant feel. But to really pull it off I recommend you to use as many as possible as you can. The more the better. another advanced screen printing technique that we practiceat Evan Webster Ink is that Soft Touch print. When screen printing by hand you can control the amount of pressure on the squeegee on the printed output. By using light pressure the ink doesn’t come through as much which really makes the t-shirt look more attractive and elegant.

Despite Aspartame Warning, Beverage Companies Likely to Stick With It

About eight years ago, in response to customer concerns about possible health risks associated with the artificial sweetener aspartame, PepsiCo decided to remove the ingredient from its popular diet soda.Sales flopped. A year later, aspartame was back in Diet Pepsi.Today, the top three ingredients listed in the tiny print on the backs of cans and bottles of Diet Pepsi — and on its competitor Diet Coke — are water, caramel color and aspartame.A trip through the grocery store reveals the ingredient on the labels of not only diet sodas but also diet teas, sugar-free gums, sugar-free energy drinks and diet lemonade drink mix. By some estimates, thousands of products contain aspartame.The use of aspartame, which is often known by the brand name Equal, in food and beverage products has long been scrutinized. The latest iteration came on Thursday, when an agency of the World Health Organization declared that aspartame could possibly cause cancer and encouraged people who consume a significant number of beverages with aspartame to switch to water or other unsweetened drinks.But even with the emergence of many new artificial sweeteners, as well as those that are plant- and fruit-based, Big Food just can’t quit aspartame, and analysts don’t expect it to this time. That’s because the ingredient is one of the least expensive sugar alternatives to use, it works especially well in beverages and mixes, and people like the way it tastes.There was also pushback about the urgency of the W.H.O.’s announcement. In a quick rebuke, the U.S. Food and Drug Administration said it disagreed with the findings, reiterating its stance that aspartame is safe. And a second W.H.O. committee said a 150-pound person would need to drink more than a dozen cans of Diet Coke a day to exceed the safe threshold for the sweetener.“The big beverage companies have been doing contingency planning for months, experimenting with different sweeteners, with a goal of having the taste and quality of the diet beverages being as consistent as possible with existing products,” said Garrett Nelson, who covers the beverage industry at CFRA Research. But they are not likely to change the recipe unless they see a significant drop in consumer demand based on the W.H.O. report, he said.“If consumers really stop buying Diet Coke because of this report, if sales start to suffer, it might be time to go to Plan B,” Mr. Nelson said.Coca-Cola referred questions to the American Beverage Association, the lobbying arm for the industry. “Aspartame is safe,” Kevin Keane, the interim president of the organization, said in a statement.PepsiCo did not respond to questions for comment, but in an interview with Bloomberg Markets that aired on Thursday, Hugh F. Johnston, the chief financial officer of PepsiCo, said he did not expect a big consumer reaction.“I do believe that, in fact, this is not going to be a significant issue with consumers based on just the preponderance of evidence that suggests aspartame is safe,” Mr. Johnston said.The assessment of the W.H.O. agency adds to consumer confusion around aspartame, but it is also the latest in a recent spate of research focusing on the potential risks and questioning the true benefits of artificial sweeteners. Just a few weeks ago, the W.H.O. advised against using artificial sweeteners for weight control, saying a review of studies did not show long-term benefit in reducing body fat in children or adults. The review also suggested that the sweeteners were tied to an increased risk of Type 2 diabetes and cardiovascular diseases.This year, researchers at North Carolina State University and the University of North Carolina at Chapel Hill released a study that found a chemical formed after digesting another sweetener, sucralose, breaks up DNA and may contribute to health problems.For years, food and beverage companies and regulators have typically denounced research that raises questions about artificial sweeteners, broadly arguing that the studies were flawed or inconclusive or that the health risks were minuscule.“A substantial body of scientific evidence shows that low- and no-calorie sweeteners provide effective and safe options to reduce sugar and calorie consumption,” Robert Rankin, president of the Calorie Control Council, the lobbying association for manufacturers and suppliers of nearly two dozen alternative sweeteners, said in an emailed statement on Thursday.Indeed, most food and beverage companies that use aspartame are reluctant to switch partly because aspartame is less expensive than other alternatives and is 200 times as sweet as sugar, meaning a little goes a very long way.“One of the benefits of aspartame is that it’s been made for so long that manufacturers have really refined the costs and processing of it so well and they get a superior product,” said Glenn Roy, an adjunct organic chemistry professor at Vassar College who spent more than three decades working at food companies, including NutraSweet, General Foods and PepsiCo.On top of that, the F.D.A. approved aspartame in 1974, giving companies decades of data and information on what aspartame can and cannot do in products. For instance, it can enhance and extend certain fruit flavors, like cherry and orange, making it a preferred sweetener for beverages and chewing gum. But when heated, aspartame loses its sweetness, making it less desirable for baked or cooked products.Food and beverage companies are releasing new no- or low-sugar products in response to consumer demand, but many are being made with newer sweeteners, or a blend of sweeteners. Each new product undergoes a litany of sensory and flavor tests before it is released.But for products that have been around for decades, like diet sodas, loyal customers are accustomed to a specific taste, and they could be turned off by changes in ingredients, scientists warn. Source link Read the full article

3 Innovative Print Marketing Techniques You'll Want to Try ASAP!

In the age of digital media, the allure of tactile, physical marketing - print marketing, in particular - still holds a unique charm. It remains one of the most effective small business advertising techniques and continues to provide a significant return on investment.

Understanding Print Marketing

Print marketing refers to promotional strategies that utilize printed materials to convey a brand's message. From flyers to banners, brochures to business cards, print media plays a crucial role in creating a tangible connection between a business and its customers.

Print marketing and small business advertising go hand in hand. It allows small businesses to reach a local audience effectively and build brand recognition. When used creatively, print marketing can help small businesses compete with their larger counterparts.

Technique #1: Personalization

Personalization in print marketing is all about creating customized content that speaks directly to the individual consumer. Think names on coffee cups or personalized birthday offers.

Start by gathering data about your customers. This can be through surveys, customer interactions, or analytics. Use this data to customize your print materials in a way that resonates with your target audience.

Personalized print marketing can significantly boost engagement, recall, and conversion rates. Companies like Coca Cola with their "Share a Coke" campaign have seen significant success with this strategy.

Technique #2: Cross-Media Marketing

Cross-media marketing combines various media types - print, online, and mobile - to deliver a consistent message across multiple channels. It's all about integrating different forms of marketing to create a cohesive and more powerful impact.

To integrate print with your overall marketing strategy, consider QR codes that lead to your website or social media profiles. You could also use printed materials that direct customers to online promotions or contests.

The success of cross-media marketing is evident in campaigns like that of IKEA. Their printed catalogs often come with online elements, combining traditional and digital marketing in a seamless way.

Technique #3: QR Codes and Augmented Reality

Technological advancements like QR codes and augmented reality (AR) are revolutionizing print marketing. They bridge the gap between print and digital, creating an interactive experience for the consumer.

You can place QR codes on your printed materials to direct customers to online content. For a more engaging experience, use AR to bring your printed materials to life. This can range from 3D models to interactive videos.

Companies like Starbucks have effectively used AR in their print marketing. Their holiday cups, when scanned with a smartphone, reveal interactive AR experiences.

Conclusion

Print marketing is far from dead. It's evolving, blending traditional and modern techniques to create powerful marketing strategies. These three innovative print marketing techniques can help your small business leave a lasting impression.

Why not give these techniques a shot? They might just be the key to unlocking your business's full advertising potential. And remember, sometimes the old ways are not only still relevant but can be excitingly innovative when combined with new technologies.

Coffee News' weekly print publications include several print advertising benefits. Your ad will reach your target market for 26 weeks. Since all our advertisements are 3" x 2," it won't be overlooked by bigger ads from higher spenders. Ad edits are free. Request more information immediately!

THE FUTURE OF INFLUENCER MARKETING: PREDICTIONS AND TRENDS

Influencer marketing has been around for decades. It was only limited to high-paying celebrities. The internet changed that when bloggers and social media with a huge following began promoting products to their followers. It has since evolved to become a mainstream advertising strategy.

Influencer marketing has become increasingly important in modern-day advertising due to the rise of social media and the decline of traditional advertising methods such as television and print ads.

In this blog, we will explore the predicted trends and changes in the world of influencer marketing in 2023. This will help businesses and marketers prepare for the future and adjust their influencer marketing strategies accordingly.

SHIFT FROM VANITY METRICS TO QUALITY KPIS

Vanity metrics are metrics that do not provide any real value to the business, such as the number of followers or likes on social media. Quality metrics, on the other hand, are metrics that provide real value to the business, such as engagement, click-through rate, and conversions.

Brands have realized that vanity metrics do not necessarily translate to business results. In 2023, it is predicted that brands will prioritize quality metrics to measure the success of their influencer campaigns.

Examples of quality metrics that brands will prioritize include

engagement rate, click-through rate, conversion rate, and brand impact.

Importance of influencer alignment with brands:

In 2023, it is predicted that brands will prioritize influencers who are aligned with their brand values. This means that influencers who create content that resonates with their audience and fits in with a brand's.

The role of ROI and brand impact in measuring influencer campaign performance:

Brands will likely focus on measuring the return on investment (ROI) and the brand impact of their influencer campaigns in 2023 to determine the success of their campaigns.

THE POWER OF UGC (User-Generated Content)

UGC refers to content that is created by consumers or fans of a brand, such as reviews, photos, and videos. UGC is significant because it is authentic, relatable, and trustworthy.

In 2023, it is predicted that ratings and reviews, TikTok videos, and YouTube tutorials will be among the most popular types of UGC.

UGC can create social proof by showcasing how other consumers have used and enjoyed the brand's products or services. This can boost conversions by providing potential customers with the confidence to make a purchase.

Brands can repurpose UGC as part of their social media strategy by featuring it in offline advertising, on brand websites, or in email campaigns.

Examples of successful UGC campaigns include Starbucks' #RedCupContest and Coca-Cola's #ShareACoke campaign, which encouraged consumers to share photos of themselves with personalized Coke bottle

THE RISE OF MICRO-INFLUENCERS

Micro-influencers are individuals who have a smaller following than traditional influencers, typically between 1,000 and 10,000 followers. However, their smaller audience size does not necessarily translate into a lower engagement rate. Micro-influencers are often viewed as more authentic and trustworthy than their larger counterparts.

As consumers become savvier about sponsored content, they are increasingly turning to micro-influencers who they believe are more genuine and relatable. As a result, we predict that brands will begin to shift their focus toward working with micro-influencers, particularly in niche markets.

LONG-TERM PARTNERSHIPS

Traditionally, influencer marketing campaigns were often short-lived and focused on a specific product or promotion. However, we predict that in the future, brands will start to form long-term partnerships with influencers.

By forming long-term partnerships, brands can build a more authentic relationship with their audience and ensure that the influencer's values align with their own. Long-term partnerships also allow for more creative collaborations, which can result in more engaging and effective content.

INCREASED USE OF VIDEO CONTENT

Video content has become increasingly popular on social media platforms such as Instagram, TikTok, and YouTube. In fact, according to a recent study, 87% of businesses now use video as a marketing tool.

In the future, we predict that brands will start to utilize video content more in their influencer marketing campaigns. Video content allows for more creative storytelling and can help to create a more emotional connection with the audience.

DIVERSITY AND INCLUSIVITY

Diversity and inclusivity have become increasingly important in all areas of marketing, and influencer marketing is no exception. Consumers are becoming more conscious of the representation of different groups in advertising, and brands are responding by partnering with influencers from diverse backgrounds.

In the future, we predict that brands will continue to prioritize diversity and inclusivity in their influencer marketing campaigns. This includes partnering with influencers from different racial, ethnic, and cultural backgrounds, as well as those with disabilities and LGBTQ+ influencers.

EMPHASIS ON AUTHENTICITY AND TRANSPARENCY

As consumers become more aware of sponsored content, they are increasingly looking for authenticity and transparency in influencer marketing. Brands and influencers who are transparent about sponsored content and are authentic in their messaging are more likely to build trust with their audience.

In the future, we predict that brands will continue to emphasize authenticity and transparency in their influencer marketing campaigns. This includes clearly labeling sponsored content, partnering with influencers who are genuinely interested in the brand, and avoiding over-promotion.

Why Graphic Design Is Vital to Your Business

Good Graphic Design Will Help a Business to Realize High Visibility Which in Turn Can Lead to Increased Sales. Attractive Visuals, Effective Communication of Ideas, Higher Visibility, And Enhanced Credibility Push Traffic to Your Brand. Increased Traffic Results in More Opportunities. Gaining The Trust of Your Prospective Customers and Keeping the Trust of Your Current Clients, Can Mean the Life or Death of Your Business.

When It Involves Building a Reputable Brand, Image Matters. Powerful Graphic Design Can Give Your Company Credibility, And Likeability and Sends a Message of Professionalism. It Builds Trust. Graphic Design Plays an Important Role in The Modern Marketing Environment and Creates a Competitive Edge for Companies. You Simply Have to Think About Brands That Have Conquered Their Graphic Design Such as Apple, Tesla, And Coca-Cola, To Understand The Power Of Design. This Is Why It Is So Important to Invest in High-Quality Graphic Design.

Need More Reason? I Will Be Able to Give You 7 More

Brand Recognition

To Break It Down, Your Company’s Brand Image All Starts with An Incredible Logo. (Brand Recognition). Your Logo Design Must Be Created with Your Target Audience in Mind as Well As Represent Your Company In An Attractive And Professional Way. It Will Also Have to Work Across a Range of Print and Digital Media Including Business Cards, Brochures, And Websites. To Do This, You'll Need Exceptional Graphic Design.

Graphic Design Gets Results

Graphic Design Isn’t Nearly Making Things Appear Prettier, It’s Also About Conversion. Knowledgeable Graphic Design Can Entice and Persuade Consumers to Take Action, Whether That’s Through a Well-Crafted Brochure, Leaflet, Or Website. When You Want to Get Results, Clear Communication Is Vital.

Brand Consistency

To Develop and Maintain a Recognizable Brand, You'll Need a Design That Is Consistent with The Views and Perceptions of Your Company. Fonts, Colours, And Placement of Images Have to Be Carefully Considered. You Would Like to Ensure That Your Visual Branding Is Clear and Consistent When Applied Across All Communication Channels.

A Great Graphic Design Will Give Your Stationary, Web Pages, Uniforms, And Publications a Recognizable Brand Image. This Is Especially Important for Small Companies Which Have Fewer Chances to Make an Impression. A Uniform Brand Image Will Reinforce Their Identity, Making Each Point of Contact Memorable.

Look Professional

A Logo Design Must Make Your Business Look Professional, Trustworthy, And Reliable. Quite Remarkably, Great Graphic Design Can Do That. The Image Is Powerful. However, A Cheap-Looking Design Also Can Cast an Unfavourable Light on Your Company – Not Great for That All-Important First Impression.

Communicate

Sometimes Messages Can't Be Expressed by Words Alone and This Is Where Graphic Design Can Take an Informative Role. Graphic Design Helps Produce Visual Aids, Helping You to Speak Your Ideas.

Engagement

Graphic Design Has the Facility to Engage Whether That’s Via Your Website, Info-Graphics, Or Medium. A Message Which Is Amid an Interesting and Captivating Visual Image Will Keep Readers Engaged for A Longer Period.

Tangible Marketing

Long Live Medium. Despite The Recognition of The Web, The Medium Is Not Dead. It's Still an Essential Part of Marketing with Publications, Brochures, Posters, And Other Printed Materials Being an Efficient Way of Promoting Your Business.

Print Media Is Credible and It Is Tangible. Promotional Materials Can Stay in Offices or Homes For Months After Being Received, Serving As A Reminder Of Your Business. Promotional Materials Like Coasters, Pens, Bags, And Even Clothing, Will Often Be Used Long-Term and Increase Brand Awareness.

Key Points

• Every Company Today Needs the Services of a Graphic Designer Not Only to Make Impressive Marketing Materials Like Brochures, Stationery, Websites, And Social Media Designs but Also To Effectively Communicate The Message To The Audience.

• Hiring 909holdings As Your Professional Graphic Designing Agency Will Help Improve Your Brand Visibility. Our Graphic Designers Breathe Fresh Life into Digital Marketing and Make Designs That Are Not Just Visually Appealing but Aesthetically Correct and Aligned with Your Marketing Goals.

• Graphic Design Communicates Your Brand Story Together with Your Target Audience in The Form of Images, Reports, Charts, Illustrations, Etc., And Attracts Their Attention to Your Brand’s Offerings.

• No Matter What Industry or Field You’re In, Graphic Design Will Help Your Business Create Credibility. When Your Creative Content Helps Solve Problems and Relieve Pain Points, Your Customers Are More Likely to Look at You as A Trustworthy Authority in Your Field.

• A Graphic Designer Can Take Your Company and Convey It to Life with A Brand. Your Brand Includes Your Company Logo, But It’s Such a Lot More.

Why Graphic Design Matter For Your Business

An Argument We Hear Time and Time Again Is That Graphic Design Is Simply a Fancy Extra. And It’s Easy to Work Out Why the Inexperienced Can Come to This Conclusion. Graphic Design Is Such an Integral Part of Our Culture and Daily Lives That It’s Almost Easy to Overlook It and Undermine the Job It Does. But Without Good Graphic Design, Your Business Will Sink to The Underside of The Pile. First Impressions Count and Good Design Convert So Hire Yourself Knowledgeable Today. Graphic Designers Can Create Eye-Catching Logos and Canopy Images for Your Accounts. Not Only That, They Will Create Compelling Visual Campaigns to Post Across Your Networks.

Zero Waste Packaging Market Analysis, Growth and Forecast to 2027

Zero waste packaging is touted as a new revolution in industries. It promises to package products in such a way that it does not result in any waste. This is largely done through utilizing, reusing, and recycling waste. The zero waste packaging market is likely to witness major growth as stringent regulatory environment, and global environmental crisis are expected to make way for myriad of opportunities. Currently, plastic generates over 200 million tonnes of plastic in landfills. Additionally, only a few ways of recycling ways promise a completely clean-riddance as during its industrial burning, it also creates a ton of toxic gas waste.

Moreover, many countries around the world have banned single-use plastics. This is a major concern for industries in the food and beverage sector. According to major players in the beverage business, the alternatives to single-use plastics are not yet viable or commercially feasible. The essential demand, and need to find new solutions to age-old crisis are expected to result in major innovation opportunities for players in the Zero Waste Packaging Market.

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Zero Waste Packaging Market: Notable Developments

As pressure rises, biggest brand in the world are stepping up to the plate to adopt zero waste packaging solutions. For example, recently Coca Cola announced that its World Without Waste Initiative to achieve 100% recycled packaging using 50% recycled materials. It also plans to collect and recycle one bottle or can for every item sold. Similarly, Unilever also announced a decision to reduce reliance on Virgin plastics by 50%. It made way for processing and collecting plastic packaging in new ways possible.

The Ocean Cleanup, an organization founded by Dutch inventor, Boyan has initiated a massive drive to collect massive plastic found in the ocean globally. this is done using a device to detect and collect plastic which has reached over 2,000 feet in length. In its initial trials, the device has surpassed expectations globally and is in line with various other initiatives. These include creating packaging materials from plant-based materials.

Zero Waste Packaging Market: Drivers and Restraints

The zero waste packaging market is expected to witness major growth as e-commerce, and food & beverage industry continues to demand innovative, robust, and reliable packaging solutions. The e-commerce industry is replacing conventional brick and mortar stores in the world. Additionally, it is also driving food delivery, which is a new booming consumer demand around the world. Major pharmacies like Walgreens have announced ventures to order and provide delivery online in competition with Amazon. The growth of this industry will lead to major uptakes of electronics, clothes, and other new services as well. The rising need to create new packaging, and technologies like automation, 3D printing are expected to aid growth of the zero waste packaging market.

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Zero Waste Packaging Market: Geographical Analysis

The zero waste packaging market is expected to register major growth in North America region. The growing demand for sustainable solutions, environmentally progressive initiatives in states like Maine banning plastics are expected to drive major growth for the market. Additionally, the region is also witnessing major adoption of technologies like 3D printing is also expected to lower costs and improve quality for manufacturers in the long run.  The zero waste packaging market is also expected to register significant growth in Asia Pacific. The rising disposable income, growing demand for consumer products like soft-drinks, and textiles, and manufacturing establishment in the region are likely to drive growth for the market.

This upcoming business intelligence report is intended to be a one-stop market research solution to guide organizations in taking timely and effective decisions for their business growth. The ongoing study is the culmination of our deep expertise on data science methods, combined with an unparalleled understanding of the external environment and analysis of the industries. Each of the reports by TMR aims at offering a detailed scrutiny of the value chain of our current and prospective customers, takes them from identifying value propositions, and subsequently assist their business executives to implement right strategies to create customer value. We believe that creating and sustaining the customer value is the key pivot on which business executives can create profits for their organizations and increase the market shares, continuously and with sustainability.

Each of our touchpoints through which we engage with the organization/enterprise during the primary research enables us to understand the internal environment it operates in and the ways in which the external environment influences its growth.

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Always Evolving with Competition

Excellence is built into the DNA of TMR, and all our teams work collaboratively and committedly toward achieving that in whatever they do. From the very first interaction our teams of research analysts have with any interested market participant to the final preparation processes in each of our reports reflects a rigorous understanding of the dynamic industry environment that businesses operate in.

We relentlessly work to be a differentiator in whatever we do in the current era of hypercompetitive global environment. The result of our unceasing focus on excellence is reflected clearly in the insights and guidance we offer to our customers in order to empower them to create brand equity. Our simple yet very powerful underpinning for navigating the competition is to always keep evolving with changing business environments. Our close-kinit team of research analysts not only believe in this simple philosophy but also implement the same.

Constantly Innovating Our Research Methodologies and Models

We do not limit with any specific market research tool or one standard approach for obtaining or analyzing data. Undoubtedly, our report making process is ever-evolving to meet the customer needs and demands supported broadly by a vast knowledge of data science methods that we combine with business acumen our teams have built upon for several years. Evidently, our primary and secondary research data about customers and consumers have shown that we can go to any lengths to obtain them. This is followed by applying next-gen automation tools integrated with human judgement to clear the clutter, ascertain the most relevant and recent qualitative and quantitative insights, and package them in digestible chunks in our reports for our customers.

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In this series of "Extreme Ads Makeover", I will be tearing down ads of Natural Made ads and have them completely remodeled to have better targeting and ROI. About Nature Made Nature Made is a leading dietary supplement brand in the United States. It was founded in 1971 and is the #1 Pharmacist Recommended Vitamin and Supplement brand in nine product segments. Nature Made products are manufactured in the United States and are verified by the United States Pharmacopeia (USP), an independent third party that verifies products that meet stringent quality criteria for purity and potency. About Nature Made's marketing agency The current marketing agency for Nature Made is Leo Burnett Chicago. They have been the agency of record for Nature Made since 2021. Leo Burnett is a global advertising agency with offices in over 90 countries. They have a long history of working with major brands, including Coca-Cola, McDonald's, and Nike. In 2023, Leo Burnett Chicago created a new marketing campaign for Nature Made called "The Start of Something Great." The campaign features a 30-second ad spot that showcases the ways vitamins can impact day-to-day activities, like time spent with loved ones. The ad spot has been running on TV, online, and in print. About Michael Nguyen - CEO of Produce Results Agency, aka the "Extreme Ads Makeover" Host Since 1999, Produce Results Agency has helped clients double assets from $5ooM to $1B and generated 4000% ROI for a regional bank turning their $66K marketing budget to $2.8M in revenue. In this post, I will perform an ad audit on Nature Made ads, analyze what's missing from the ads, come up with new ads, and eventually validate those new ads by running paid traffic on my own dime to see how new ads perform. I am using Meta Ads in this case study but the same principle applies to other mediums such as Google, Youtube, Programmatic Ads, and short forms. Table of Content 1. Ads Audit 2. Gaps Analysis 3. Ads Makeover 4. Validate New Ads 5. Insights/Takeaways 6. Next Steps Ads Audit Promoted Product: Magnesium Gummy Landing page: https://www.naturemade.com/products/magnesium-citrate-gummies Facebook Ads: The Nature Made team created one ad set to promote. Ad set #1 (see link) Analysis I am disappointed to see the lack of effort in promoting the Magnesium Gummy from Nature Made when there is only one control ad. Here are the disadvantages when having only one control ad: Lack of A/B Testing Limited Insights: With only one ad, you won't be able to perform A/B tests, which are essential for determining what aspects of the ad are working and what aren't. Targeting Limitations Missed Opportunities for Segmentation: Different ad sets can target different customer segments. A single ad may not be as effective across all segments, missing out on some potentially lucrative opportunities. Reduced Personalization: Multiple ad sets allow you to customize messages based on user behavior, geography, or other demographics. A single ad will be less personalized and potentially less effective (more on this below when I do an ad makeover) Creativity and Message Fatigue Ad Fatigue: Over time, the same ad is likely to become less effective as users get tired of seeing it. Multiple ad sets can help mitigate this effect. Limited Creative Testing: Having multiple ads allows for testing different creative elements like headlines, images, and call-to-actions. A single ad limits this flexibility. Risk Management Higher Risk: If your one ad doesn't perform well, you don't have other ad sets to fall back on. This all-or-nothing approach can be riskier. Budget Allocation: With multiple ad sets, you can allocate more budget to higher-performing ads. A single ad does not offer this flexibility. Optimization Challenges Limited Learning: If your single ad isn't performing well, it's harder to pinpoint what exactly is going wrong. Multiple ad sets can provide you with more data, making it easier to optimize.

Inability to Leverage Platform Algorithms: Many advertising platforms use machine learning algorithms to automatically allocate budget to the best-performing ads in a campaign. With just one ad, you can't take advantage of this feature. Data and Analytics Limited Data for Analytics: Having only one ad will provide you less data, reducing the reliability and validity of your performance metrics. Gaps Analysis The Landing Page (see link ) Audience avatar: I don't know exactly what the avatar Nature Made is targeting for this offer. By analyzing the landing page, here's what I think the avatar Nature Made is targeting: Meet Emily, a 35-year-old working professional who is health-conscious but has a hectic lifestyle that makes it challenging to maintain a balanced diet. She's gluten-sensitive and prefers natural products. Emily is already on medication for a minor health condition and is cautious about adding new supplements to her regimen. She's been advised by her healthcare provider to increase her Magnesium intake. Emily loves fruity flavors and hates swallowing pills, making her the perfect candidate for Nature Made® High Absorption Magnesium Citrate Gummies. Unlike the approach I used to analyze Chase Bank, for Nature Made, I think their landing page is quite decent. Any additional improvement can lead to a marginal result. Meanwhile, a huge improvement can be made from the ad creatives. As a result, I'll use my 9 analysis models to come up with 9 different ad angles. Ads Makeover Here's the disease that most marketing agencies and businesses running paid ads: "They think they've tested 20 ads but they really just tested 2 ads 10 different times." The best analogy for this is if you play the game "Battleship". Battleship is a strategy-type guessing game for two players. It is played on ruled grids (paper or board) on which each player's fleet of warships are marked. The locations of the fleets are concealed from the other players. Players alternate turns calling "shots" at the other player's ships, and the objective of the game is to destroy the opposing player's fleet. Using the context of the Battleship game, the fact that you just tested 2 ads 10 different times is like you are calling "shots" for the same spot 10 different times at the other player's ships. The lack of ideas for ad angles is making your ads dull and boring and ultimately leads to ad fatigue. Using a combination of the following analysis models (aka "b Model #1 - Relationships Most ads are about something you sell (aka magnesium) or some really obvious problem related to the keyword (magnesium). By using different relationship types, you can unlock new ad hooks that make your ads more interesting. Here are 6 relationship layers with which you can pair. Your customer (avatar) You (the advertiser/vendor) (aka. Nature Made) A thing that your customer loves A thing that your customer hates Your customer's worst enemy Your customer's best friend   Model #2 - Imagery Each person has a unique way to process information. Some are visual, some are auditory or kinesthetic. If you only relied on visual ways to write ads, you would be missing out on other types of customers who are auditory and/or kinesthetic. Three imagery categories: Visual Auditory Kinesthetic Model #3 - Emotions Fact-based ads without emotions are dry, boring, and run into the risk of losing interest fast. Ads with emotional treatment are more versatile and relatable because they activate feelings like anger, joy, surprise, etc. In addition, I will throw in vices such as sloth, greed, envy, lust, and so on to take another level deep on the emotional scale. Besides vices, there are possible virtues that human beings are drawn to such as love, ambition, compassion, honesty, etc, and are eligible to use in ads. Model #4 - Types of Statements The English language comes with many types of statements such as questions, condition statements (if/then), declaration statements,

etc. By interchangeably sub out different statement types, new ads become interesting instead of the most commonly used declaration statement. Model #5 - Time Human beings react differently in different contexts of time such as past, present, and future. For example, some people may feel regretable over their past and motivated for the future yet to come. Similarly, when the offer or the ad deploys the language of time, it arouses different emotions. Model #6 - Towards/Away From As you realize, we are driven toward the things that give us pleasure and go away from things that cause us pain. Similarly to ads, construct them in a way that brings out the most pleasures or helps prospects get away from pain. Model #7 - Future The future model involves different ways of discussing the future and how you describe it. We are always looking out for indicators of "winter is coming" as survival mode. That's why we are drawn to predictions, warnings, or threats so that we can plan accordingly. For ads, you just do the same by adding an element of "future" to trigger the feeling of "winter is coming". Model #8 - Capability The capability model is a way of talking about either your customer or yourself or your products and services. Brainstorming your product/service capability in positive and negative ways reveals another interesting angle for the ads by writing ads in (Can, Can't, Will, Won't, True, False, etc). Model #9 - Levels of Identity The "levels of identity" model is very sophisticated, and it's very useful because there are different levels at which a product affects people. For ex, the Nature Made - Magnesium Gummy product can be appealed to customers whose identity is to live a healthy lifestyle.  They want the benefits from consuming Magnesium because the gummy help s them continue to reinforce their identity. In other context of Skill for ex, if they were knowledge workers, they would need Magnesium gummy to maintain or gain an edge in their skill sets to get the financial rewards. Here are different levels of identity: - Identity - who they are - Beliefs - what they think - Skills - what they're capable of - Behavior - what they do - Environment - where they are Model #10 - Proof Needless to say, proof is a powerful force to draw more attention and sales when properly used. Sadly, most businesses leverage less than 50% of the power of proof and how to use it in different ways to create an edge. You can use the following proof elements to build credibility such as: - The powerful demonstration - Results in advance - High Profile Clients - Track Record - Powerful Associations - Celebrity - Unique Mechanism - Case studies - Research - Media mentions - Number of followers Model #11 - Numbers Ever heard phrases like "Strength in numbers" or "Numbers don't lie"? Find a way to quantify by numbers in your ads and they will create authority power because numbers paint a picture in the prospects' minds rather than vague quantifiers such as "a lot", "many". Model #12 - Language Devices Similar to model #4 (type of statements), you can use multiple language devices such as bullet points, simile, humor, famous quotes, and lyrics to diversify the "look & feel" of the ads. By combining multiple language devices, new ads become richer and have more depth. Model #13 - Names Finding a way to associate, pair, compliment, and rhyme with existing names from reputable sources such as movies, icons, brands, actors & actresses, songs, TV shows, etc infuses new ads with new-found authority and a breath of newness. Model #14 - Locations Similar to using names above (#13), locations including (landmarks, cities, countries, fictional, and metaphysics) bring a similar punch of power and authority and a level of mystique to your ads. Model #15 - Direct Marketing Offers Direct marketing elements such as (guarantees, free samples, deadlines, no obligation,

etc.) generate a surge in adrenaline that can lead to actions. Model #16 - Ad structure In this model, the ad structure will be reconstructed in multiple permutations such as verb/noun/adjective swapping, using quotes, dashes, symbols, capitalization, etc. When ads are gone through this model, they appear different visually and comprehensively. Model #17 - Shame Shame is one of the powerful emotions that very few know how to tap into because shame isn't obvious and takes time to research and understand. For example, when the ads mention moral guilt (shameful act committed due to bad moral character) blame (what customers got blamed for), or feelings of defeat (who/what customer lost the battle with?). I hope you can see how powerful it is to incorporate shame into ads and make ads more alive and connected. Next is the fun part where i am going to do a makeover on Nature Made's existing Magnesium Gummy ad by coming up with 6 new ads. Headline Options "Unlock Wellness On-the-Go with Nature Made® Magnesium Gummies!" "No Time for Pills? Try Nature Made® Magnesium Gummies!" "Elevate Your Health Without Slowing Down!" "Nature Made®: The Busy Professional's Secret to Balanced Health!" "Get Your Daily Dose of Relaxation, No Pills Required!" "Say Goodbye to Stress, the Nature Made® Way!" "Tired of Being Defeated by Pills? Take Control with Nature Made®!" "Don't Let Your Health Routine Make You Angry—Switch to Nature Made® Gummies!" "Envious of Easy Wellness Routines? Make Them Green with Nature Made®!" Body Copy Options Body Copy 1 We get it. You're a busy professional juggling a lot but still committed to your health. Meet Nature Made® Magnesium Citrate Gummies, your new best friend in wellness. Imagine the relief of not having to swallow another pill, but instead, savoring a delicious mixed berry gummy that's gluten-free and all-natural. Feel the joy and anticipation as you elevate your health without compromising your lifestyle. "Why didn't I find this sooner?" you'll ask. Act now and secure this game-changer for your health regimen. Recommended by pharmacists and approved by healthcare providers. Limited offer: Subscribe and save 10% + Free Shipping! Models Applied: Relationships, Imagery (Visual, Kinesthetic), Emotions (Joy, Anticipation), Statements, Time (Present, Future), Towards/Away From (Desire), Future (Promise), Capability (Can), Proof (Credibility, Social Proof), Numbers (50% off), Language Devices (Questions), Direct Marketing Offers (% Discount). Body Copy 2 Are you tired of the pill-swallowing routine? Nature Made® Magnesium Citrate Gummies are here to revolutionize your health journey. Visualize a stress-free life, powered by these delicious, gluten-free gummies. Feel the ecstasy of making a smart choice that aligns with your values and lifestyle. "A small change for a big impact," says our satisfied customer Jane. Hurry, offer ends soon! Models Applied: Relationships, Imagery (Visual), Emotions (Ecstasy), Types of Statements (Quotation), Time (Present), Towards/Away From (Desire), Future (Warning), Capability (Are), Proof (Personal Endorsement), Numbers (Ends soon), Language Devices (Quotation), Direct Marketing Offers (Deadline). Body Copy 3 Imagine a world where your health supplements don't feel like a chore. That's what Nature Made® Magnesium Citrate Gummies offer. Listen to the sound of stress melting away as you chew these fruity, gluten-free delights. Feel the courage and determination to take on the day, every day. "It's like a mini-vacation in a bottle," says wellness guru Sarah. Act now, and we'll throw in a free consultation with a healthcare professional. Models Applied: Relationships, Imagery (Auditory), Emotions (Courage, Determination), Types of Statements (Quotation), Time (Present), Towards/Away From (Both), Future (Promise), Capability (Will), Proof (Personal Endorsement, Credibility), Numbers (Free), Language Devices (Quotation), Direct Marketing Offers (Consultati

on). Body Copy 4 Are you ready to defy the odds and take control of your health? With Nature Made® Magnesium Citrate Gummies, you can. Feel the love and compassion we've poured into creating a gluten-free, all-natural supplement just for you. "This is the future of health supplements," declares Dr. Smith. Don't miss out; your future self will thank you. Models Applied: Relationships, Imagery (Kinesthetic), Emotions (Love, Compassion), Types of Statements (Declaration), Time (Present, Future), Towards/Away From (Both), Future (Promise), Capability (Can), Proof (Credibility), Numbers (None), Language Devices (Declaration), Direct Marketing Offers (None). Body Copy 5 How would you like to turn your daily health routine into a delightful experience? Nature Made® Magnesium Citrate Gummies make it possible. Savor the mixed berry flavor as you chew your way to better health. Feel the joy and generosity in every bite. "It's a game-changer," says Emily, another satisfied customer. Limited offer: Subscribe and save 10% + Free Shipping! Models Applied: Relationships, Imagery (Visual, Kinesthetic), Emotions (Joy, Generosity), Types of Statements (Questions), Time (Present), Towards/Away From (Desire), Future (Promise), Capability (Make), Proof (Personal Endorsement), Numbers (30-day), Language Devices (Questions), Direct Marketing Offers (Money-back guarantee). Body Copy 6 What if you could get all the Magnesium you need without adding another pill to your day? Nature Made® Magnesium Citrate Gummies are your answer. Picture this: A gluten-free, all-natural gummy that fits seamlessly into your busy life. Feel the anticipation and elegance as you uncap the bottle. "It's not just a supplement; it's a lifestyle," says health expert Mark. Subscribe and save 10% + Free Shipping! Models Applied: Relationships, Imagery (Visual), Emotions (Anticipation, Elegance), Types of Statements (Questions), Time (Present), Towards/Away From (Desire), Future (Promise), Capability (Could), Proof (Personal Endorsement), Numbers (20%), Language Devices (Questions), Direct Marketing Offers (% Discount). Body Copy 7 If you're sick of the tragic defeat of swallowing pills, it's time for a change. Nature Made® Magnesium Citrate Gummies are the real deal. Feel the anger turn into defiance as you take control of your health. "Don't get played by pills," warns fitness coach Mike. Act now, or forever hold your peace! Models Applied: Relationships, Emotions (Anger, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang, Tragedy), Shame (Defeat). Body Copy 8 If you're disgusted by the synthetic junk in most supplements, we've got your back. Nature Made® Magnesium Citrate Gummies are as natural as they come. Feel the disgust turn into defiance as you say no to artificiality. "Don't let fake stuff mess with you," warns nutritionist Lisa. Time's ticking, so make your move! Models Applied: Relationships, Emotions (Disgust, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang), Shame (Defeat). Body Copy 9 If you're envious of people who effortlessly maintain their health, your time has come. Nature Made® Magnesium Citrate Gummies are the game-changer you've been waiting for. Feel the envy turn into defiance as you level up your wellness game. "Don't get left in the dust," warns health influencer Tom. Miss this, and you'll regret it! Models Applied: Relationships, Emotions (Envy, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang), Shame (Defeat). Validate New Ads This is where the rubber meets the road as I am going to validate ad concepts from the previous step by running paid traffic to see which ad concepts would resonate most with the custom

ers. Here's how I set the adset on Facebook Budget: $10 Lifetime Product/Service: Magnesium Gummy Targeted audience: Target with interest in Nature Made (who else is better than prospects already interested in Nature Made?) Placement: News Feed Optimization: Optimized for Traffic Here are all the 9 ads being launched. Fast-forwarding 24 hours to let the ads run. Here's the results Campaign Numbers: Ad budget: $12.71 Total Impressions: 1,845 Total Reach: 1,637 Total Clicks: 44 Cost Per Click (CPC): $0.29 CTR (all): 2.38% Ad results Winning Ad: While impression & reach are important, I value "result" (or link click) more than impression because the impression is more passive than an action taken by the user (click). Angle: If you're sick of the tragic defeat of swallowing pills, it's time for a change Headline: "Tired of Being Defeated by Pills? Take Control with Nature Made®!" Total Impressions: 506 (27% of the campaign's total impressions) Total Reach: 557 (accounts for 34% of the campaign's total reach) Total Clicks:  10 (accounts for 23% of the overall campaign's clicks) Cost Per Click (CPC): $0.37 (28% higher than the campaign's CPC) CTR: 1.8% (21% lower than the campaign's CTR) Top 3 Ads 1st Place with Headline #7: "Tired of Being Defeated by Pills? Take Control with Nature Made®!" Models Applied: Relationships, Emotions (Anger, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang, Tragedy), Shame (Defeat). 2nd Place with Headline #6: "Say Goodbye to Stress, the Nature Made® Way!" Models Applied: Relationships, Imagery (Visual), Emotions (Anticipation, Elegance), Types of Statements (Questions), Time (Present), Towards/Away From (Desire), Future (Promise), Capability (Could), Proof (Personal Endorsement), Numbers (20%), Language Devices (Questions), Direct Marketing Offers (% Discount). 3rd Place with Headline: "Envious of Easy Wellness Routines? Make Them Green with Nature Made®!" Models Applied: Relationships, Emotions (Envy, Defiance), Types of Statements (Condition), Time (Present), Towards/Away From (Both), Future (Warning), Capability (None), Proof (None), Numbers (None), Language Devices (Slang), Shame (Defeat). What-If Revenue Impact Analysis What If Nature Made went ahead and ran another campaign based on what i suggested below, what would be the revenue impact? Let's make some assumptions: The conversion rate is 1% (given the normal conversion rate of 2%) The price of a subscription for one bottle of Magnesium Citrate Gummies is $20.33 Double down on the winning ad by increasing the number of clicks on winning ads to 10,000 clicks (Cost = 10,000 clicks x $0.37 = $3,700) Let's calculate the potential revenues Assuming a buyer would stay subscribed for an average of 3 months. At 1% conversion rate (the industry standard is 2%), 10,000 x 1% = 100 buyers signed up Revenue = 100 x $20.33/mo x 3 months = $6,099 ROI = 64.83%  ($6,099- $3,700) / $3,700 At 0.1% conversion rate, 10,000 x 0.1% = 10 merchants signed up Revenue = 10 x $20.33/mo x 3 months = $601 ROI = -84% Takeaways/Insights So in this thorough case study, I extensively analyze, examine, and audit Nature Made's ads relating to the Magnesium Gummies, then come up with new ad ideas based on 17 analysis "lenses", and finally validate ad ideas by running them through paid FB traffic to determine the winning ad. Use bundling to increase the AOV instead of one bottle. For ex, Nature Made can offer a bundle of 3 bottles or 6 bottles. My assumption is the buyer can stay subscribed for 3 months. With my Churn Buster Kit system, we can stretch the longevity to 20-50%. Having only one control ad can seriously underpe

rform your entire campaign because of the lack of A/B Testing, targeting limitations, ad fatigue, risk management, and optimization challenges. Having multiple analysis "lenses" is the foundation to come up with ad ideas addressing customers' needs, wants, objections, pains, and frustrations. Without additional analysis "lenses", you are more likely to get "stuck" with boring and mediocre "features & benefits" angle. Ideas & creatives are the name of the game. As you notice the top 3 winning ads, I introduced a "Shame" element in those ads to bring up the "defeat" emotion (a very complex emotion) as an angle. The result speaks for itself that those 3 ads are winners I'd recommend Nature Made create more ad angles for each of their products. The path of "Extreme Ads Makeover" doesn't stop and should be continuously evolving with the market. Next Step Double down on the winning ad and amp up the budget on it because I've done the homework for you, all you need is to increase the ad budget. I share with you the 17 proprietary models I used to create ad ideas. While those 17 models appear easy for me because I've used them to generate thousands of ad ideas, for you, generating ideas may not come easily. That's why I want to introduce the... "Done For You" Package So "Michael, I am a 7-figure business owner and already run paid ads. I need your help to run through the same process you are doing during your Extreme Ads Makeover and help me optimize my ads to extract more juices. What's the process to work with you?" Call/text me 214-734-0685 to schedule a paid Half-Day Consulting Day where we'll cover the following: Explain your current situation, what's working, and where you feel there is room for improvement. Discuss the vision of your business: You can't get to where you want to go without taking an inventory of where you are. We discuss your situation. Discuss obstacles:  Until we have clarity on our obstacles, we can't put together a game plan to overcome them. We have an honest discussion of what's in your way Come up with action plans. Then and only then - if it fits - we'll start the engagement. https://michaelnguyen.me/extreme-ads-makeover-natural-made/?feed_id=310&_unique_id=64f4c93647c50