Loretta Young by John Rawlings, US Vogue, Jan. 1941

Loretta Young, soon to be seen in Lady From Cheyenne. Here in an outfit co-starring chocolate-brown and blue. Celanese sharkskin slacks, jersey blouse. Saks-Fifth Avenue. Straw hat; Lilly Dache. Max Factor Hollywood Pan-cake Make-Up

Chris von Wangenheim - Naomi Sims for Max Factor (Vogue Italia 1969)

October 1983. 'They're the new Maxi crease-resistant powder shadows that slip onto your eyes as easily as they slip into your purse.'

Photoplay Magazine, 1962.

1951

US Vogue April 1, 1957

Mary McLaughlin wears a summer dress, floral print cotton pique, (by Fuller) with a matching knitted Orlon sweater, by Alex Colman. Vendôme earrings. Lipstick, Roman Pink by Max Factor.

Mary McLaughlin porte une robe d'été, imprimé fleuri en piqué de coton, (par Fuller) avec un pull Orlon tricoté assorti, par Alex Colman. Boucles d'oreilles Vendôme. Rouge à lèvres, Roman Pink de Max Factor.

Photo Karen Radkai vogue archive

Natalie Wood photographed by Hal King for a 1958 Max Factor ad campaign.

The so-called Hangover Mask (1947) was invented by Max Factor.

Max Factor Ice Cube Beauty Mask, 1947.

"This experimental arrangement of ice cubes in a mask is being tried out in Hollywood by Max Factor Jr., movie make up man who think it helps actresses cool and refresh their faces between scenes on hot studio sets. [...]" Science Illustrated

Barry Lategan - Twiggy for Max Factor (Vogue UK 1974)

1968 Max Factor Joie Joie ad from Japan

BEAUTY CALIBRATOR | MAX FACTOR, 1932

Max Factor Cosmetics, 1970.

Ina Balke in a Max Factor ad, 1963.

US Vogue November 1, 1959

Model Isabella Albonico. Carson Pirie Scott Makeup. Suitable for evening shine and red satin, this makeup involves the following specificities: A foundation with hiding power as well as Hi-Fi glow ivory fluid makeup base in the tone of the candle. Above, no translucent color powder, with a fine texture, ideal for illuminating shadows. Eyes: a black line drawn in the roots of the upper eyelashes (these partly real, partly false); then reinforced by Brownish Black liquid liner and mascara, Hi-Fi Green Iridescent Shadow Stick. Lip Gloss Polishes Shimmering Rose Lipstick. All Max Factor cosmetics.

Red satin evening coat, black satin hat and deep green cut crystal beads are all by Yves Saint Laurent for Christian Dior.

Modèle Isabella Albonico. Maquillage Carson Pirie Scott. Adapté à la brillance du soir et au satin rouge, ce le maquillage implique les spécificités suivantes : Une fondation avec un pouvoir de dissimulation ainsi que Base de maquillage fluide Hi-Fi glow ivoire dans le ton de la bougie. Par-dessus, aucune couleur translucide poudre, à texture fine, idéale pour éclairer les ombres. Yeux : une ligne noire tracée dans les racines du cils supérieurs (ceux-ci en partie réels, en partie faux) ; puis renforcé par Brownish Black liner liquide et mascara, Bâton d'ombre Hi-Fi Vert Irisé. Le brillant à lèvres polit le rouge à lèvres Shimmering Rose. Tous les cosmétiques de Max Factor.

Manteau de soirée de satin rouge, chapeau en satin noir et perles de cristal taillées d'un vert profond sont tous de Yves Saint Laurent pour Christian Dior.

Photo Irving Penn vogue archive