I just came back from a quick trip, and I packed my skincare in this Lululemon bag. I love this Lululemon bag for packing my skincare, it fits a good amount of products!

lululemon EBB vs ododos belt bag. $17 vs $38+ 😱 use promo: SOUTHERNSAVINGS @ ododos.CO 💅🏼#lululemon #lululemonbeltbag #lululemonbag #lululemondupes #lululemondupe #lll #lululemonaddict #dupes #dupe #dupealert #dupelululemon #newyear #2023 #newyearnewme #2023goals #haul #minihaul #bye2022 #gymrat #workout https://www.instagram.com/p/CmvyEAKutAR/?igshid=NGJjMDIxMWI=

Are my lululemon leggings REALLY worth it?

After reading the article on wine consumption, the first brand that came to mind for me was lululemon athletica. Why, you might ask? Well, as someone who has fallen prey to the lululemon athleisure lifestyle, I constantly ask myself “Are my $100 leggings really worth it? Can they really be far superior than cheaper alternatives?”, which relates back to the age-old question of perception versus actual quality. While I know the logical answer to those questions, I still find myself religiously purchasing their products. So, what is it about lululemon that has garnered such a cult-like following of “Luluheads”? 

Source: https://www.kitsfest.com/lululemon-sunset-yoga/

By positioning themselves as a distinctly fit, organized and active brand, consumers were not only buying a product but rather striving towards the lifestyle the brand embodied. It gives consumers, like me, a sense of comfort, belonging, as I can connect and relate to “people like me”. Personally, I have very rarely seen a lululemon advertisement, and upon further research I found that they rely largely on WOM advertising through their loyal customer base. They have also made it a point to engage with the community on social media by launching interactive campaigns such as #TheSweatLife, which encourages consumers to express themselves and shape the narrative of the brand they support. Like many others, I too wanted to signal that I am a part of this larger community, which I did by carrying their reusable shopping bags to my workout classes, re-posting inspirational instagram stories, and attending their group fitness events. I became a patron of the brand because I shared “values” with them and was inspired by the motivational content they posted across their social media channels that pushed me to be the best version of myself. Additionally, since I was purchasing such expensive workout gear, customer care was something that was of prime importance to me, which is also a factor in which lululemon differentiates itself amongst competitors by committing to provide high quality customer service.  

Source: https://juliettiful.com/lululemonbag/ 

While I know I’m overpaying for the product itself, I really value the customer experience that encapsulates a lululemon purchase. As the former CEO of lululemon shared, “It’s so much more than apparel, it’s about people. It’s an investment in people, giving them their best life, personal development and creating incredible product that allows them to live their life.” By positioning themselves as essential members of a cultural movement, they have been able to foster emotional connections with consumers and ensure brand loyalty.

Lulu bag

I'm a sucker for beautiful things. Had a couple of gift cards for Lululemon that were burning a hole in my pocket. Well problem solved! . . . . . #lululemon #lululemonbag #clotheslinestyle #shopaholics #shoppingaddict #currentlywearing #instastyle #fashionaddict #styleblogger #styleinspo #whatiwore #ootd #gooddeal #ootd (at Lululemon Athletica)