Gong Jun Studio Weibo Update 2024/03/27.

GJ and ZZH Updates — March 24-30

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This is part of a weekly series collecting updates from and relating to Gong Jun and Zhang Zhehan.

This post is not wholly comprehensive and is intended as an overview, links provided lead to further details. Dates are in accordance with China Standard Time, the organization is chronological. My own biases on some things are reflected here. Anything I include that is not concretely known is indicated as such, and you’re welcome to do your own research and draw your own conclusions as you see fit. Please let me know if you have any questions, comments, concerns, or additions. :)

[Glossary of names and terms] [Masterlist of my posts about the situation with Zhang Zhehan]

03-24 → BEAST posted a promotional video using footage from several different ad campaigns they've done with Gong Jun. (1129 kadian)

03-25 → ColorKey posted a photo ad featuring Gong Jun, announcing him as their new global spokesperson.

→ Gong Jun posted a commercial (flashing lights cw) he did for ColorKey. (1129 kadian)

→ 361° posted a photo ad featuring Gong Jun.

→ The Instagram posted a video of "Zhang Zhehan" playing guitar.

→ Gong Jun's studio posted a behind the scenes video from the ColorKey ad campaign. Caption: "Meeting trendy fans crowns your confidence. @ Gong Jun Simon is free and easy, playing with the spring colour palette."

→ 361° posted a photo ad featuring Gong Jun.

03-26 → BEAST posted a photo of Gong Jun from that day, advertising the live event they would soon begin. (1129 kadian) They posted another half an hour later.

→ Gong Jun's studio posted twelve photos of him from that day. Caption: The feeling of spring is accompanied by the warm fragrance. @ Gong Jun Simon is looking for a garden full of emotions in the world."

→ Gong Jun posted four photos from the same shoot to his Instagram. Caption: "The Flower God is waking up..."

→ 361° posted a promotional video spoken by Gong Jun.

→ ColorKey posted a photo ad announcing a livestream with Gong Jun the following evening.

→ Gong Jun attended a live event for BEAST in Chengdu.

→ Gong Jun's studio posted six photos of him from after the live event. Caption: "The vegetation and vines are intertwined and delicately outline the jacquard texture. @ Gong Jun Simon 'The Flower God Arrives' lights up the vitality of spring."

→ BEAST posted a video of Gong Jun in the live event location. (1129 kadian)

03-27 → ColorKey posted two videos [1] [2] of behind the scenes footage from their commercial with Gong Jun. They later posted a photo ad featuring him. (1129 kadian)

→ Yang Yang posted four photos of himself and Gong Jun from the BEAST live event.

→ GXG posted three fancam photos of Gong Jun wearing their merchandise at an airport.

→ ColorKey posted a photo ad featuring Gong Jun, advertising their livestream that would begin shortly after. (19:29, 51129 kadian (7 = 5+1+1))

→ Gong Jun appeared in a livestream for ColorKey. [full recording]

→ Gong Jun's studio posted fifteen photos of him from that day's ColorKey livestream. Caption: "Embrace each other with warmth and feel the colour temperature. @ Gong Jun Simon is comfortable and self-contained, breaking the limiting framework."

03-28 → ColorKey posted nine photos of Gong Jun from the previous day's livestream. (1129 kadian)

→ The Instagram posted a video of "Zhang Zhehan" playing guitar.

→ Gong Jun's studio posted a teaser photo of his red carpet outfit. Caption: "A trailer (you can see it clearly by adjusting the lighting). @ Gong Jun Simon’s feature film will be posted in 10 minutes."

→ Gong Jun posted six photos of his red carpet outfit. Caption: "I'll start with this, see you tonight at the #TV Drama Quality Ceremony#!" He also posted six to his Xiao Hong Shu, caption: "Something new How playful 🤳", and six to his Instagram, caption: "New look 😁" (originally in English) Fan Observations: - His watch in one of the photos (below) is at 5:11, with that photo in particular being higher quality than the others. Judging by the other photos, the watch was running normally rather than being specifically set to this. - The scarf is reminiscent of the black one Zhang Zhehan wore for the 2021 Viya Carnival. Gong Jun's jacket is also the same brand as the one Zhehan wore for the Viya Carnival.

→ Gong Jun's studio posted twelve more photos of his red carpet outfit. Caption: "(Plans can't keep up with changes) The silhouette lines contain the ultimate style, @ Gong Jun Simon releases spontaneity in minimalism and shows a calm posture. See you tonight~"

→ Gong Jun's studio posted another six photos of his red carpet outfit, these all of him in front of a mirror. Caption: "Through the Looking Glass"

→ Yang Yang posted three photos of himself and Gong Jun from the previous day's ColorKey livestream.

→ Gong Jun attended the TV Drama Quality Ceremony, where he received an honorary award for Star of the Year. During his red carpet interview he mentioned that he was flying out afterwards to start filming the next Go Fighting! season, and during his award acceptance they played a congratulatory video from Johnny Huang, one of the other Go Fighting! regulars. [red carpet interview (subbed)] [full award acceptance] [award acceptance (subbed)] Fan Observation: During one of the red carpet interviews, Gong Jun mentioned a noodle shop he used to go to in university. Some fans went to it and discovered that one of the items on its menu looks remarkably similar to a dish posted by Anonymous, even down to the bowl.

→ Gong Jun's studio posted eight photos of his award acceptance and performance. Caption: "Congratulations to @ Gong Jun Simon for winning the Quality Appeal Drama Star of the Year. Rise with the wind and keep moving forward!"

03-29 → Gong Jun started filming Go Fighting! season 10.

→ Tissot posted eight photos of Gong Jun's red carpet outfit, highlighting their watch.

→ ColorKey posted a video of behind the scenes footage from their commercial with Gong Jun.

03-30 → ColorKey posted six photo ads featuring Gong Jun. (1129 kadian)

→ ColorKey posted a photo ad featuring Gong Jun.

→ The scam released the "August" short film. (see 03-09)

Additional Reading: → N/A

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Gong Jun for a Colorkey livestream event

How This Chinese Cosmetics Upstart Quickly Conquered the Lucrative Fragrance Market

<h2>Chinese Cosmetics Brand Foresthymn Finds Success in the Fragrance Market</h2> <p>The Chinese cosmetics brand Colorkey Kate has seen great success over the years. Its parent company, Meishang Group, has now set its sights on another booming sector: fragrances. In late 2021, Meishang launched a new fragrance label called Foresthymn.</p> <p>Foresthymn positions itself as a lifestyle brand for emotional fragrances. It officially debuted in September and has taken the market by storm. Within just three months, its debut wooden aroma gift set rocketed to the #1 best-selling fragrance product on Douyin. This impressive rise caught the attention of industry insiders and consumers alike.</p> <h3>First Offline Event a Hit in Hangzhou</h3> <p>From December 4-6, Foresthymn had its first public event in Hangzhou. Partnering with a major Chinese cosmetics platform, they created an immersive "Little Forest" fragrance experience. Foresthymn also officially launched to the industry at China's top beauty awards gala. There, brand director Li Xinyan shared her vision for creating a warm, empowering fragrance label.</p> <h3>Focus on Woody Fragrances</h3> <p>In its early days, Foresthymn targeted the niche woody fragrance market. It hoped to convey the warmth and strength of wood scents. Their debut product was a solid perfume balm - a less common format priced over 200 yuan. This targeted quality-focused customers. Their main channel was Douyin livestreams, complemented by social media.</p> <h3>Hands-on Hangzhou Exhibition</h3> <p>At their Hangzhou booth, visitors could sample Foresthymn's woody fragrances. Famous beauty influencers like "Little Sun" attended the event. A prominent perfumer also led DIY fragrance workshops. The goal was to spread the cozy scent of forests this winter through engaging aroma experiences.</p> <h3>Strong In-House Production Capabilities</h3> <p>Unlike peers who outsource manufacturing, Meishang Group has its own R&D and production facilities. This integrated system allows Foresthymn to transition "Made in China" to "Created in China." Their solid balm formulas and personal care line featuring birch oil both leverage Meishang's innovative expertise.</p> <h3>Bright Future Ahead</h3> <p>Foresthymn appears poised for continued growth. Meishang Group aims to incubate more lifestyle brands through excellent products. They hope to make quality beauty experiences accessible to global consumers.</p>