okay ik this is an opinion no one asked for but now im thinking about the whole dan and phil joint branding as opposed to Dan Branding™ and Phil Branding™. also this is fully adding onto posts on @ browncesario and @ demonetisation’s blogs and i feel too awkward to tag them bc i dont wanna make anyone feel obligated to read this lol but if i repeat anything they said or their anons said its not on purpose!

but like, full disclaimer while i love dan and phil i feel like its always been kind of obvious that they were marketing their relationship to us? obv not so much anymore but like... as much as people who dont keep up w dnp like to pretend that their only awareness of us as a fanbase was creepy objectifying shippers who should feel ashamed for harassing them etc etc, they’ve always been way more tuned into their audience than i think people realize. like they’ve *known* what we’re like, and i dont even mean just the bad parts. like they *know* that a lot of their fanbase is queer and genuinely has looked up to them as queer role models long before they were out, and a lot of that hinges on us understanding they were a couple. and ik they resented it and i wasn’t really part of the fanbase until a few years ago but hearing stories of how dan would react on liveshows sometimes and the like, barely concealed resentment for the fans sometimes shows that while they definitely had issues with it (which like,,, is fair), they also knew they were kind of stuck in a rut. because if their primary source of fans are people who like seeing them together, that meant that their success as youtubers/creators/etc depended on keeping those fans right where they were.

and to be clear! i know ive never been here primarily for their relationship; i started watching them bc i thought they were funny together and had a good dynamic, which wouldve been possible even if they really were just friends. i didnt get emotionally invested in the projection part of it until later. but even so, i was always aware as a fan that they were selling to us the speculation of their relationship.

and this is def pulling from other posts ive seen today but considering the fanfic part of tatinof, the fact that they wrote fanfic in tabinof and incorporated shippy fan art into the youtube versions, giving the people what they want, even little things like the conjoined baking challenge vid.... they wanted us to stay curious about their relationship. Even if on a very real level it was literally bringing back trauma for them, there was this weird cognitive dissonance between “im angry at people for speculating about us” and “look here, dont stop speculating about us! look we’re sharing a sweater! look we’re being ~domestic~ in ditls!”

which is also why i thought the hiatus wouldnt last long tbh, like i was genuinely shocked that after the success of ii they would completely separate their brandings from each other in 2019. and i wont @ this person but someone said it best years ago when they said that joint branding had to die for dnp to come out. bc it really did; how could they keep up the speculation if we have literally almost all the puzzle pieces laid out? when they’ve primed their audience to actively hunt down these pieces (even if again, they would rather have not, esp given what they each talked about in their coming out videos), but they dont *want* us to put it all together, how could they sustainably make joint content while keeping the speculation fanbase there? bc once the speculation is over, people are gonna keep wanting more. (and disclaimer i really dont think this applies to like....anyone i follow on here tbh bc in general i feel like we’re fine w them keeping their boundaries where they are, but we’ve all seen posts like that that indicate that people *will* want more, and thats something that they’re unwilling to give and understandably so).

anyway this all goes to the main thing that brought all this on today lol, ever since 2019 they’ve been trying to cultivate their own separate branding from each other, and while i’m here for it tbh, surely they know that they’ll never escape their old joint branding. Which also means never escaping the spectre of relationship speculation. so i have mixed feelings about seeing dan act shocked that people could ever speculate about his private life once he became famous bc like 1) thats literally just what happens when you become famous, and 2) ....he and phil egged it on up to a point, and that doesnt mean it didnt upset them but it definitely feels off for dan to always be so pikachu face about having had fans that speculated about his relationship. like dan you literally wrote erotic fanfiction about you and phil, pieced together fan art illustrating it that showed you and phil in a homoerotic lens, and yet you’re *still* acting shocked and indignant that fans got invested in your relationship/the possibility of your relationship?? idk man. its confusing bc at the time i took things like that as “oh, we’re in on the joke,” but ever since 2019 they’ve made it more clear that we’re not, but we’re also not *not* in on it to an extent (looking at you, cah phan edition)

so im def still excited for dan’s book (like the subject doesnt terribly interest me tbh but i do wanna see what he does with it and read whatever highlights inevitably get posted on here), but as always w the end of regular joint content, im lowkey here for the over-analyzing about the relationship between dan, phil, their fans, and their content bc dear god we never run out of material to rant about