#for the video click through the article link and the instagram is embedded in there CORRECTLY | Explore Tumblr Posts and Blogs

hopbugmedia · 6 days

Text

The Dominance of Video Ads in Digital Marketing

In the rapidly evolving landscape of digital marketing, one trend has emerged as a clear frontrunner: video advertising. Video ads have proven to be not just a fleeting trend but a fundamental shift in how brands connect with their audiences. From captivating storytelling to driving engagement and conversions, video ads are truly the powerhouse of modern digital marketing. In this article, we will explore why video ads have become so dominant and how businesses can leverage their potential to achieve remarkable results.

The Rise of Video Content

The consumption of video content has seen exponential growth over the past decade. Platforms like YouTube, TikTok, and Instagram have contributed to making video a primary mode of communication and entertainment. According to recent statistics, over 85% of internet users in the United States watch online video content monthly, with video projected to account for 82% of all internet traffic by 2022.

This massive shift towards video content consumption has naturally extended to the advertising world. Businesses have recognized that to reach their audience effectively, they must meet them where they are—engaged with video content. This shift has paved the way for the dominance of video ads in digital marketing.

The Unique Advantages of Video Ads

Engaging Storytelling

One of the most significant advantages of video ads is their ability to tell a compelling story. Unlike static images or text-based ads, videos can combine visuals, audio, and text to create an immersive experience. This allows brands to convey their message more effectively and emotionally connect with their audience.

For instance, a video ad can take viewers on a journey, showcasing the problem a product solves, the benefits it offers, and the emotional impact it can have on their lives. This narrative approach can make the brand more relatable and memorable, fostering a deeper connection with potential customers.

Higher Engagement Rates

Video ads consistently outperform other ad formats in terms of engagement. According to a report by HubSpot, video ads on social media generate 1,200% more shares than text and image ads combined. This higher engagement is driven by the dynamic and captivating nature of videos, which can capture and hold viewers' attention more effectively.

Additionally, platforms like Facebook and Instagram prioritize video content in their algorithms, making it more likely for video ads to reach a larger audience organically. This increased visibility can lead to higher engagement rates, more likes, shares, comments, and ultimately, greater brand awareness.

Improved Conversion Rates

Engagement is crucial, but conversion is the ultimate goal of any marketing campaign. Video ads excel in this area as well. A study by Wyzowl found that 84% of people were convinced to buy a product or service after watching a brand’s video. This high conversion rate is attributed to the persuasive power of video, which can demonstrate products in action, address potential objections, and provide social proof through testimonials and reviews.

Moreover, video ads can incorporate strong calls to action (CTAs) that guide viewers towards taking the desired action, whether it's making a purchase, signing up for a newsletter, or downloading an app. These CTAs can be embedded directly in the video or included as clickable links, making it easy for viewers to convert.

Enhanced Metrics and Analytics

The digital nature of video ads allows for precise tracking and measurement of their performance. Marketers can gather data on a wide range of metrics, including views, watch time, click-through rates, and conversion rates. This data-driven approach enables marketers to analyze the effectiveness of their video campaigns, make data-backed decisions, and optimize future efforts for better results.

For example, if a particular video ad has a high drop-off rate at a specific point, marketers can investigate why viewers are losing interest and make necessary adjustments. This continuous optimization process ensures that video ads remain effective and relevant, driving better outcomes over time.

Effective Strategies for Video Advertising

Know Your Audience

Understanding your target audience is the foundation of any successful video advertising campaign. Conduct thorough research to identify their preferences, interests, and pain points. This information will help you create video content that resonates with your audience and addresses their specific needs.

Focus on Quality and Creativity

In a sea of video content, quality and creativity are key differentiators. Invest in high-quality production values, including sharp visuals, clear audio, and professional editing. Additionally, focus on creating unique and engaging content that stands out from the competition. Whether it's through humor, emotion, or innovative storytelling, strive to create videos that capture attention and leave a lasting impression.

Optimize for Mobile

With the majority of video content being consumed on mobile devices, it's crucial to optimize your video ads for mobile viewing. This includes using vertical or square formats, ensuring text and visuals are easily readable on small screens, and keeping videos short and to the point. Mobile optimization ensures that your video ads reach and engage the growing number of mobile users effectively.

Leverage Social Media Platforms

Social media platforms are a goldmine for video advertising. Each platform offers unique features and audience demographics, allowing you to tailor your video ads accordingly. For example, Instagram Stories are ideal for short, vertical videos with a casual tone, while YouTube is perfect for longer, more in-depth content. Take advantage of the strengths of each platform to maximize the impact of your video ads.

Incorporate Strong CTAs

A compelling call to action is essential for driving conversions. Clearly communicate the desired action you want viewers to take, whether it's visiting your website, making a purchase, or subscribing to your channel. Make your CTAs concise, actionable, and visually distinct to encourage immediate response.

Test and Iterate

Continuous testing and iteration are crucial for optimizing your video advertising campaigns. Experiment with different video formats, lengths, and styles to see what resonates best with your audience. Analyze performance data and use insights to refine your approach, ensuring that your video ads consistently deliver optimal results.

Conclusion

Video ads have undoubtedly become the dominant force in digital marketing. Their ability to engage, persuade, and convert makes them an invaluable tool for businesses looking to connect with their audience and achieve their marketing goals. By leveraging the unique advantages of video ads and implementing effective strategies, brands can harness the full potential of this powerful medium and drive remarkable success in the digital landscape.

Stay ahead in the dynamic landscape of digital marketing at https://www.hopbug.com

#indonesia #jakarta #digitalmarketing #digitaladvertising #digitalagency #advertising #hopbug #digitalmarketingagency #hopbugmedia #performancemarketing #performance video #video #video post #lead nurturing #leadgeneration

0 notes

jiasharma8 · 3 months

Text

How To Do Affiliate Marketing Without A Website?

What is affiliate marketing?

In the digital age, affiliate marketing has become a very profitable way to generate passive income. In the past, entering this field was thought to require possessing a website. However, you may now participate in affiliate marketing without a website thanks to developing tactics and platforms.

This creates an endless number of options for ambitious marketers who want to profit from popular affiliate marketing campaigns. We'll explore the tactics and methods in this book that help people succeed on affiliate marketing websites.

Exploring Alternative Platforms:

The absence of a personal website doesn't imply the absence of opportunities. One can leverage various online platforms to kickstart their affiliate marketing journey. Social media platforms like Instagram, Facebook, and Twitter serve as potent mediums for promoting affiliate products. By creating compelling content, engaging with followers, and strategically placing affiliate links, individuals can tap into their network's purchasing power.

Harnessing the Power of Email Marketing:

Email marketing remains firm in the realm of digital marketing. Without a website, one can still build an email list and nurture it to drive affiliate sales. Offering valuable content, exclusive offers, and personalized recommendations can entice subscribers to click on affiliate links embedded within the emails.

Tools like Mailchimp Gmass, ConvertKit, or AWeber facilitate seamless email campaign management, even for those without a website.

Utilizing YouTube as a Platform:

Video content has witnessed an unprecedented surge in popularity, and YouTube stands at the forefront of this revolution. Individuals can create YouTube channels dedicated to niche topics relevant to their affiliate products. Through informative videos, product reviews, and tutorials, creators can subtly integrate affiliate links into their content. With consistency and quality, a YouTube channel can become a robust affiliate marketing platform, driving sales and commissions.

Exploring Affiliate Marketplaces and Networks:

Affiliate marketplaces such as Searchffiliate offer a plethora of products across diverse niches. These platforms enable individuals to sign up as affiliates without the need for a website. By selecting products aligned with their interests and target audience, marketers can promote them through various channels like social media, email, or YouTube. These marketplaces often provide affiliate links and tracking tools, simplifying the process for beginners.

Harnessing the Influence of Podcasting:

Podcasting has emerged as a powerful medium for content consumption. Without a website, individuals can create and host podcasts centered around topics relevant to their affiliate products. By delivering valuable insights, conducting interviews, or sharing personal experiences, podcasters can build a loyal listener base. Integrating affiliate links into podcast episodes or show notes can drive conversions, earning commissions without the need for a website.

Leveraging Content Publishing Platforms:

Content publishing platforms like Medium, LinkedIn Articles, or Quora offer avenues for sharing informative content and building authority within a niche. Individuals can create compelling articles, guides, or answers addressing relevant topics and subtly incorporate affiliate links where appropriate. By focusing on providing value to readers, marketers can attract organic traffic and drive affiliate sales through these platforms.

Conclusion:

In conclusion, affiliate marketing without a website is not only feasible but also offers abundant opportunities for those willing to explore alternative avenues. By leveraging social media platforms, email marketing, YouTube, affiliate marketplaces, podcasting, and content publishing platforms, individuals can thrive in the realm of affiliate marketing without the traditional website setup.

The key lies in understanding one's audience, delivering valuable content, and strategically integrating affiliate links to drive conversions. As the landscape of digital marketing continues to evolve, embracing innovative approaches is essential for staying ahead in the ever-changing affiliate marketing arena.

In the realm of affiliate marketing, adaptation is key. With the right strategies and platforms, anyone can unlock the potential of affiliate marketing without a website, tapping into trending affiliate programs and earning lucrative commissions along the way.

#affiliate marketing strategies #best affiliate sites #affiliate program #affiliate marketing trends #make money as an affiliate #affiliatelink

0 notes

howget · 5 months

Text

20 unique ideas for ad clicking jobs without investment daily payment

In the ever-evolving landscape of online opportunities, ad-clicking jobs have gained popularity as a flexible and accessible means of earning money. Many individuals in India seek such opportunities for an additional income stream without needing upfront investment. In this article, we'll explore 20 unique ideas for ad clicking jobs without investment daily payment.

20 unique ideas for ad clicking jobs without investment daily payment:

1. **Micro-Task Platforms:** Micro-task platforms like Swagbucks and Clickworker offer ad-clicking tasks as part of their diverse opportunities. Users can click on ads, watch videos, and complete other simple tasks to earn rewards. 2. **PTC (Paid-To-Click) Websites:** Explore legitimate PTC websites such as Neobux and ClixSense, where users are paid for clicking on ads and viewing them for a specified duration. 3. **AdViewing Mobile Apps:** Numerous mobile apps like Money App and Slidejoy reward users for viewing ads on their lock screens. This requires minimal effort and can be done on the go. 4. **Freelance Ad-Clicking:** Platforms like Upwork and Freelancer occasionally list ad-clicking jobs. Freelancers can offer their services to businesses looking to increase their online ad engagement. 5. **Online Survey Sites:** While primarily focused on surveys, sites like InboxDollars and Toluna often feature ad-clicking tasks that users can complete for extra income. 6. **AdSense Revenue Sharing:** Create and manage a blog or website and participate in ad revenue-sharing programs like Google AdSense. Earn money by allowing ads to be displayed on your platform. 7. **Affiliate Marketing:** Join affiliate programs where you get paid for every click on the affiliate ads you display on your website or social media platforms. Amazon Associates is a popular choice. 8. **Email Advertisement Clicks:** Sign up for websites that pay you for clicking on links embedded in promotional emails. This is a simple task that can be completed daily for extra income. 9. **Social Media Ad Engagement:** Participate in social media campaigns that pay users for engaging with sponsored content. Platforms like Instagram and Twitter often have such opportunities. 10. **Browser Extensions:** Install browser extensions like Qmee that display relevant ads during your online searches. Earn money by online ad clicking jobs free. 11. **Paid App Installations:** Some platforms pay users to install and interact with mobile apps. Click on ads that lead to app installations and receive compensation. 12. **Advertise on Your Car:** Companies pay individuals to place advertisements on their vehicles. This unconventional method allows you to earn money simply by driving around. 13. **Advertise on Personal Items:** Explore opportunities to get paid for wearing branded clothing or accessories with advertisements. Advertisers are always looking for unique ways to reach their audience. 14. **Advertise on Social Media Profiles:** Turn your social media profiles into advertising spaces. Companies may pay you to display their ads in your cover photo or bio. 15. **Participate in Ad Contests:** Some websites and brands organize ad-clicking contests with cash prizes. Keep an eye out for such contests and participate to win daily payments. 16. **Online Gaming Ads:** Engage with online gaming platforms that offer rewards for ad viewing jobs. Some games provide in-game currency or bonuses for ad views. 17. **Advertise Local Businesses:** Approach local businesses and offer to promote them through online ads. Charge a commission for every click or lead generated through your efforts. 18. **Review Advertisements:** Sign up on platforms that pay for reviewing advertisements. Provide feedback on the effectiveness and content of ads to earn money. 19. **Advertise in Online Forums:** Participate in forums related to your interests and get paid for including promotional links in your signature. Ensure it aligns with the forum's guidelines. 20. **Advertise in Online Classifieds:** Utilize online classified platforms to offer online ad clicking jobs free. Advertisers may hire you to click on their ads and boost their online presence. Conclusion: In conclusion, the digital age has opened up a plethora of opportunities for individuals in India to earn money through ad clicking jobs without investment daily payment. It's crucial to approach these opportunities cautiously and focus on legitimate platforms to ensure a reliable income stream. Whether you choose to engage with PTC websites, and mobile apps, or explore unique avenues like advertising on your car, the key is consistency and dedication to maximize your earnings. Always be vigilant for potential scams and prioritize platforms with a proven track record in the industry. Read the full article

#adclickingjobs #onlineadclickingjobsfree

0 notes

abdulrimaazuk · 3 years

Text

What are Google Web Stories and how they work

Google Web Stories are an innovative tool that offers the user a unique and dynamic experience:

Stories have changed the way we communicate, and this is especially evident on social media. They have paved the way for platforms that - the stories - have them in their DNA (see under TikTok). And they got noticed by Google. This is how Google Web Stories were born . What is it about? How do they work? Before explaining it to you in detail, it is important to point out that Google Web Stories are a completely new opportunity for publishers, a totally innovative way to position their content in organic search traffic.

Web Stories are actually the versions on the Web of the popular “Stories” format that you have surely seen on the most famous social networks. It therefore means that such content can be hosted on a website , rather than being visible externally on an app that will make it disappear in 24 hours.

· What are Google Web Stories

· How Google Web Stories are created

· Create stories for the most important posts first

· The importance of links

· Name and contents

· Track web stories in Google Analytics

What are Google Web Stories

Google Web Stories are short, visual, slideshow-style AMP embeds, similar to Facebook or Instagram Stories. Google has released the official Web Story plugin for WordPress, which helps publishers create them in a drag-and-drop style.

In the course of their development, they have been transformed from article previews (with the possibility of directing traffic to a certain link) to real complete stories, able to tell an event or a certain fact.

These mini-AMP pages are therefore visual presentations, a series of quick images or videos that a user can browse while browsing. When the story ends, there's a small call to action ( CTA ) that can encourage the public to visit a particular site to get more information.

How Google Web Stories are created

If your site is based on WordPress , there is the official Web Story plugin with an intuitive interface, which includes simple templates to help you get started. Once the story is created, the plugin creates a new custom post for the Web Story to publish, even if it won't show up in your home page feed.

Web Stories live on their own mini-pages within WordPress - you don't have to embed them or send traffic to them yourself. Instead, you can use them to bring more users to your site, causing readers to want to read your articles after enjoying the story. On the other hand, diverting traffic from the blog post to the Web Story is wrong. Or rather: it is not functional for the achievement of your goals. For this reason it is not recommended to embed Google Web Stories in articles.

The ultimate goal is to bring thousands of new visitors to Web Stories from Google Discover . So, the CTA at the end of those stories will have to entice readers to visit your site, where your ads will be optimized.

Create stories for the most important posts first

Creating stories for the most important posts first may seem counterintuitive, as you typically tend to rank for the latest content. But there is a very specific rule that explains the reason for this choice. If Google thinks you are an expert on a particular topic, it will think you are an expert in a Web Story about it as well. Creating Google Web Stories for an important article is a kind of advertisement for your content .

The reason you are doing this is twofold. First, chances are you'll be well positioned on that Web Story. Second, the story is a new place for Google to showcase your experience. It's additional traffic in Google Discover , which you wouldn't get just with your organic ranking. And, even if you're already in first place for a particular article, it's still a net gain of new traffic.

The importance of links

Google recommends that you “deeply integrate stories” by linking to them from your home page or relevant category pages. It's definitely a great idea if you have static homepages or category pages, where it's easy to add unique content. As with normal organic search , Google tries to know and evaluate a Story based on which external and internal links point to it.

Obviously, the first link to the story will have to be placed in the article that story refers to. Linking the two content together will help Google find the story, without the drawbacks of embedding.

Additionally, Google wants publishers to create a separate landing page of the web stories. A page that will therefore contain links to all your web stories, and which will be accessible from your homepage. The advice is to use the default landing page that WordPress creates for custom post types. The goal is to keep your landing page one click away from your home page, which is why web stories will be two clicks away instead.

Name and contents

Choose a name / title that makes sense for the keyword you're targeting, but isn't the name / title of your post. Make sure it is attractive to the viewer, because they will see your title in “Discover”, above the cover image of your story.

Also keep in mind that the importance is always the content. Google's best practice recommendations recommend 10-20 images , with the content of each slide short and visual, based essentially on images and videos that will fill the screen. Stories that are only 2-3 images long, which force the reader to go to the website for any useful information on the proposed topic, do not provide a good user experience. Conversely, stories that convey information about a post from a different angle can be great, like a “making of” for a recipe or crafting.

Make sure you don't have a noindex attribute in history, or you'll end up preventing Google from indexing your page. Add the stories to your XML sitemap , creating a section in your sitemap index if needed. Use the Google Search Console "Index Reach Report" and "Sitemap Report" to see if Google can find the web stories you have posted. If you then want them to appear in desktop Google Search results, we recommend adding support for horizontal views as well.

Track web stories in Google Analytics

The Web Story plugin also allows you to enter your Google Analytics ID, and can automatically insert the correct tracking code for you. However, the ideal would be to create a separate Google Analytics profile to track web stories. This is because the traffic to the Web Stories is not exactly the same as the traffic to the site. Stories are in fact a kind of ad, which is published for your own content within Google Discover. The goal of Web Stories should be to convince users to click on the site. It is therefore not traffic to consider until users leave the Web Story experience and arrive on the website.

You can further enhance the experience by integrating a Web Story Player into your site. The Web Story Player allows users to easily scroll through multiple stories, and even allows them to customize which story to show next. When Stories are easy to discover, views and engagement can increase, providing more opportunities to monetize content.

2 notes · View notes

why-animals-do-the-thing · 5 years

Text

How many animals does it take to sound like a dragon?

The only spoiler for Game of Thrones in this article is that the show involves this one lady having some dragons. In-text links contains spoilers, so click through at your own risk.

Long-time readers will remember how excited I get about animal noises being used for to bring fantasy creatures in media to life, like finding a tiger chuff in the Lord of the Rings’ cave troll vocalizations or a lion’s oofing in the call of Jurassic World’s Indominous Rex. I found a really cool post on Instagram today from a conservation breeding facility I follow about where some of their animals’ noises have be used, and... man, it led me down such an awesome rabbit hole of noises the Game of Thrones sound designer has used to bring the dragons to life.

Let’s start with the post I found today. (Click through there if mobile isn’t embedding the video for you). White Oak Conservation posted this video to start off Endangered Species Day, in which Paula Fairfield (the sound designer for GoT) is crouched next to a microphone recording white rhino vocalizations for inclusion in the dragon sounds of Season 8.

View this post on Instagram

A post shared by White Oak Conservation (@whiteoakconservation) on May 17, 2019 at 7:35am PDT

“Today is Endangered Species Day, so throughout the day, we will post photos of some of the endangered species that can be found at White Oak. But we thought we'd start with something a little different. As you know from a previous post, a couple of White Oak's species were featured in the most recent season of Game of Thrones. Sound designer Paula Fairfield used our rhinos' (and cranes') voices to help bring her dragons' voices to life. She felt that using endangered species vocalizations was important: "We live in a world where our animals are disappearing at a rapid rate," she said. "So it's powerful for me to listen to their beautiful voices and use them in this space." As the GOT series winds down, we thought we'd show you how the sounds were collected. And if you want to learn more about the now-famous rhinos at White Oak, be sure to sign up for our Rhinogram at www.whiteoakdwildlife.org/rhinogram. #endangeredspeciesday #saverhinos#GOT @eargasminc”

That post referenced an earlier post, in which we found out that they also used vocalizations from White Oak’s sandhill cranes were also part of Season 8′s dragon noises! At which point I was super curious what other animals had been part of the show’s dragon vocalizations and sound effects over the years. The answer is, it turns out, quite a lot.

Let’s just start with this quote from a Vanity Fair article about how Paula imagined the relationship between Dany and her dragons, to set the stage in your imagination.

“Fairfield joined Thrones in Season 3 and talks about “inheriting” the trio of dragons when they were “more kind of like toddlers.” She then lovingly crafted stories and personalities for each dragon to help get to the heart of their sound. She sees Drogon as a kind of lover to Daenerys, and endows his noises with more sensual tones—whereas the “bros,” as she calls Rhaegal and Viserion, are like “Beavis and Butthead.””

Whelp. Okay then. That would explain why Drogon’s “purr” vocalization towards Danaerys is... well...

...yup. It’s a modified version of the moan of a mating male giant tortoise, Paula revealed in an interview with Radiolab:

“The groan of the male actually became, with some work and adjustments, the source for Drogon's purr with [Daenerys]. The funny thing about the purr with Drogon was watching people watching [the show] and giggling when they heard it, but not really knowing why. To me, it's because it had that essence, that kind of sensual, sexual essence.”

If that’s not fantastic enough, it turns out vocalizations for Viserion were based on the screams of a very special animal: hardcore GoT fans!

“Having met a few of the Burlington regulars at the Con of Thrones fan convention earlier this year, Fairfield asked Samantha (Sam) Adolfo (jack of all trades artist and obsessive Game of Thrones nerd), Morgan Drase (lead singer of Chicago band Radio Shaq), Dustin Drase (musician, husband, Ice Dragon), Amelia Chambers (writer and purveyor of vintage clothing), and Loftus to, according to Adolfo, “get a little drunk, and then scream as if you're being tortured. It’ll be therapeutic!” She didn’t tell them why she needed the screams, or even that her request was for Game of Thrones.”

Paula has also noted in interviews that she uses sounds like the beating of a dragonfly’s wings to add texture to the skin of the dragons as they move, "shrieky" bird noises to build out the dragon’s repertoire, and that lots of the little whistles that the dragons make in earlier seasons were sourced from her dog, Angel.

We’ll probably never know all the animals whose calls went into shaping the soundscape of the Game of Thrones dragons - Paula said back in 2015 that she used ten different animals to sculpt the roar of the youngsters and added even more as the dragons aged - but now I’m definitely going to be listening to a bunch of Youtube clips to see what I can find. How many can you pick out?

#animal sounds #game of thrones #no spoilers #dragons #got

804 notes · View notes

menswearmusings · 4 years

Text

The Other Moon Watch

I was recently given a nice gift: a Bulova Lunar Pilot Chronograph, which is the other moon watch.

Everybody probably recognizes the Omega Speedmaster Professional that went to the moon. It’s iconic. It’s on my “want list” to buy someday.

But lesser known is that there was one other watch—a Bulova—that went to the moon on Apollo 15 in 1971. The watch I was given is a reissue of that watch (though with modern changes, both in size and the underlying technology).

I made an Instagram video telling the story behind the watch and showing some close-up details. Check it out below.

It’s a cool watch and I’ve really enjoyed wearing it this past week since receiving it. I recommend it for having that classic moon watch look, while being about 1/10th the cost of the Omega if the Swiss archetype is out of reach for you. Mine has a metal bracelet, but I love how it looks on a black NATO strap. Macy’s is actually selling it on a black strap for under $400 until July 13. MSRP is $750, but most places have it for much less, including sellers on eBay like this one which has it for $380 with metal strap.

There are a couple other articles about it that give some background, including more technical information. One from watch site Worn & Wound here as well as another from them diving into the movement inside the original prototype, and another from Hodinkee back in 2015. Also check out this comparison video between the Bulova and the Omega, also embedded at the bottom.

Let me know what you think! As someone whose interest in watches is primarily aesthetic, with an appreciation for mechanical watches over quartz and my tastes influenced by the luxury Swiss watch world, I definitely appreciate this watch and its backstory.

(Help support this site! If you buy stuff through my links, your clicks and purchases earn me a commission from many of the retailers I feature, and it helps me sustain this site—as well as my menswear habit ;-) Thanks!)

If you’re not a watch aficionado, you may not know that there is an Other Moon Watch besides the Omega Speedmaster Professional. I sure didn’t. Watch to learn about the Bulova Lunar Pilot.

A post shared by Mitchell Moss (@menswearmusings) on Jul 8, 2020 at 3:05pm PDT

youtube

Read more at Menswear Musings

#apollo 15 #Bulova #bulova lunar pilot chronograph #lunar pilot #moon watch #omega speedmaster

2 notes · View notes

is6621 · 5 years

Text

Target Marketing: Tracking or Listening? -Emily Jennings

Last week, my sister and I had a phone call about startup ideas. Among the many different topics and trends we discussed, the Shae Center for Entrepreneurship came up. As a recent graduate of Boston College, my sister has not thought about, read about, or searched for any information of the Shae center in months. Yet immediately following our conversation, my sister received a targeted ad via Instagram promoting one of Jerry Doyle’s seminars. We got into a debate whether the ad appeared because of an algorithm or simply from listening in our phone call. I wanted to uncover this bizarre phenomenon that is making some of us paranoid. I also wanted to see how this paranoia is affecting our likelihood of purchase. Are these targeted ads effective or just creepy?

Tracking vs. listening

I think we all know that Facebook and Instagram keep a lot of tabs on us- from the pictures we like, the videos we watch, and the external links we click on. But I think users are unaware of exactly how much information is going into their algorithms. In a New York Times article, it was disclosed that a woman’s location was used to understand her spending habits and interests. Because Facebook had access to the woman’s location, they were able to see exactly where she was and for how long. Through collecting and tracking her day-to-day activities Facebook saw: she is an active member of Weightwatchers, the exact hiking routes she liked to go on, even the fact that she spent the night at her ex-boyfriends on occasion. Facebook was able to predict her behavior based on this information. Beyond tracking your location, Facebook and Instagram also have access to your friends and your networks. Although predicting someone’s behavior off of another individual is not always accurate, it is scary when the algorithm gets it right.

Because of the accuracy of these targeted ads, many wonder if Facebook and Instagram are actually listening in on our conversations. Facebook released a statement that completely denied these claims. Saying, “We show ads based on people’s interests and other profile information – not what you’re talking out loud about.” Facebook qualified this claim by announcing, “We only access your microphone if you have given our app permission and if you are actively using a specific feature that requires audio. This might include recording a video or using an optional feature we introduced two years ago to include music or other audio in your status updates.” So Facebook does have access to this information based on the different accessories embedded into the app. Upon further investigation, I found out the Facebook and other social media platforms are listening- they just aren’t listening to everything. Facebook is coded to only pick up on certain buzz words. If you are having a conversation with one of your friends and you happen to be talking about a certain topic or idea, the target engine is signaled and will spam your newsfeed.

Targeted ads and their effectiveness

As a person who focuses on where my targeted ad comes from rather than the actual product Instagram or Facebook is trying to sell me, I wanted to see if this method of ad recommendations works. Unfortunately there is not a lot of qualitative data to support or oppose target marketing because it is fairly new technology. But by combing through different articles centering around the topic of targeted ads, I was able to get a sense of how these ads are affecting the market place.

In a case study conducted by the Harvard Business Review, undergrads were more interested in buying a product when they thought an ad was introduced to them because of their specific demographics. In further analysis, the case demonstrated that buyers feel like they are “sophisticated consumers” when a product is recommended to them based on their search history or information revealed on their social media pages. It seems like consumers want to be a part of a larger network that they are buying from.

On the other hand though, there is a lot of push back about target ads. As I scrolled through articles about target marketing, I read headlines such as “rogue algorithm” and “Delete all of your apps”. The sense of paranoia is very apparent. People no longer trust Facebook and Instagram to simply connect them to the rest of the world. There appears to be a lack of appreciation for these target ads because they expose our most intimate details. Will Facebook and Instagram usage decline as the truth about app listening comes out? My guess is probably not. There are a lot of solutions to this problem such as turning off your microphone or location tracking. This seems to put some users’ worries to rest. But I think more so, we are all just going to get comfortable with data sharing. Maybe one day we won’t care that Facebook and Instagram know everything about us.

Sources:

https://www.vice.com/en_ca/article/wjbzzy/your-phone-is-listening-and-its-not-paranoia

https://www.usatoday.com/story/tech/talkingtech/2019/06/27/does-facebook-listen-to-your-conversations/1478468001/

https://newsroom.fb.com/news/h/facebook-does-not-use-your-phones-microphone-for-ads-or-news-feed-stories/

https://www.vice.com/en_us/article/j5zap3/delete-all-your-apps

https://www.digitaltrends.com/news/instagram-ceo-says-app-doesnt-listen-to-conversations/

6 notes · View notes

storymatereview-blog · 5 years

Text

How frequently are you really on social networking?

youtube

Storymate review

And also, whether they acknowledge it not really, so is everybody more.

Stories are appearance at the very top of both HUB PAGES and IG and developing 15x FASTER than leaving your 2 cents on the authentic news nourish.

So , now we all understand that Stories are generally where all of the readers are in...

There is It's not necessary to spend several hours figuring out how to film & edit movies on video clip editing suites which expense tens of thousands, wasting time, energy and money...

Storymate is your FRESH Option.

Storymate Review -- What's Storymate?

It is The latest Way to create & article Cartoon Facebook & Instagram Stories in 5 Minutes with no having to understand the way to utilize ANY Video clip Animation Tools. Create Stunning, Top Definition Stories from Seconds with templates made for Stories using 'swipe ' call for you to action, animated movies, editable text, then you may immediately be ahead of their contest.

2 . Within your template will be customisable so select your own pictures (upload your own or maybe pick from our library), add/edit your text, then pick your desktop & simply click Render.

3. You've got your story ready, only 1 click sync into the Storymate Facebook-Approved Android os & iPhone programs to help place away for your FB & Insta Stories.

Sounds simple, proper?

It's!

There are a Whole Lot regarding reasons you need in order to test out Storymate:

Raise your conversions immediately by way of Insta-stories -- Storymate may produce stories from an assortment of templates to provide you a very professional finish result & make it possible for someone to place them immediately to be able to Instagram and Facebook

Consumers do not need to think about being on digicam a lot of men and women DISLIKE being on camera & with Storymate provides these the choice for end users to upload any material that they desire or make use of totally free articles for you to make high-definition stories.

Generate market particular content -- You will find templates that are ideal for Ecom shops, neighborhood companies, personal profiles, as well as affiliate provides.

Constructed Call to Action -- Send customers direct to a site on a mass scale which is greater than media feed articles. Pre-made call up to activity builders such as 'swipe ', 'opt in here' enable you to definitely not just produce top quality reports, but also supply a call to action that means cash in the bank.

Can Everything from Your Desktop -- It is Easier to make from the desktop computer, and also easily post to help Instagram and Facebook.

Making use of Storymate is easy along with enjoyable.

All Whatsoever, Storymate is simple to utilize and it is fascinating to think about all of the chances in this item. Not only can you produce impressive, pro-quality tales to your sites; you can make tales for additional regional companies and generate a complete other earnings on your own! ( Ranked, Agency Rights usually are contained at the Lauch Special Pricing ! ) )

Become An early essayer of the new technology that will everybody will want. Acquire Storymate without a danger (14-Day Money-back Guarantee). Nonetheless, you're going to be amazed at what it could do... and how easy it's to allow it to work for you.

#StorymateReview

1 . Affiliazione WP: Affiliates plugin permits one to establish an affiliate marketing program to your customers monitoring their particular referrals, clicks and revenue.

2 . Lets you send out custom automatic welcome e-mail for many days following an individual joins your website or network.

3. E-Newsletter: E-Newsletter plugin provides an expert management program to the email newsletter and readers to your WordPress site.

several. Invite: Invite Plugin enables your customers to send invitations out to friends to see or connect your Blogger website.

5. Private Messaging: The Priva : at the Messaging WordPress plugin coming from WPMUDEV enables your customers to talk and reveal files securely in your current site through immediate information.

6. Social Marketing discuss: Facebook Plugin permits you to provide incentives for customers discussing your services or products on Myspace, Twitter, Google+ or LinkedIn.

7. Subscribe By e mail: Subscri : Subscribe Plugin enables your customers to be educated about your most recent articles inside email digests.

8. Best Facebook integrazio integration Facebook or myspace plugin completely integrates your own personal WordPress site with Fb (autopost for your FB webpage or wall

on the lookout for. Straightforward Ads: Straightforward : Simple ress Plugin Permits You in order to insert advertisements on pages and posts across a multisite system

10. Popup Guru: Pop up expert plugin lets you include highly flexible and personalized popups for advertisements as well as special promotions to your website.

11. EasyGram: Your Easygram WordPress Plugin lets you develop incredible galleries or posts on your Squidoo Website including your Instagram pictures.

12. Turns your WordPress Website to a Facebook favorable desired destination -- particularly for the social eCommerce clients.

tough luck. Viral Video Box: Company Audio and Video participants along with your own logo, articles and include time-stamp get in touch with outs like a pop-up note, flashing button in addition to auto-responder optin popu option ugin lets you make endless players and print by using a easy shortcode. Include sociable websites, and also a great embed code embedded consumers to discuss you personalized player!

14. Video Copy writing Professional Coaching: Discover Lots of Individuals Purchasing Your own personal Product After Seeing Your personal Video Sales Letter!

12-15. WP Slide Bar Guru: If you would like to convert your entire site visitors into faithful readers, or simply to be able to make them participate more along with your articles, then this really is actually a strong WordPress plugin which will take your site efficiency to another level! Entire install & use guidelines are all included.

16. Research Logic WordPress Plugin: This specific new Plugin will take the very best of just what those"big boys" provide with the expensive alternatives, and unites it with the applications that you already understand how to work with for a completely customized knowledge

17.

18. 1-Click Video Website Builder

21. WP Video Profits

something like 20.

21. Premium Zynga Graphic package:

22.

23.

24. a few Steps To 1 Million Perspectives On YouTube

25. YouTube Advertising Mastery

26.

You can have a Chance for additional bonuses which is included with come torymate Review should you complete 3 methods below:

Step 1: Clear your personal cache and cookies for you to Be Certain You're purchasing with this connection (ukpabi ugochukwu)

Measure 3: You Will Receive All my Bonuses BELOW and don't forget to strike me by Cointofreedom1@gmail. com to affirm that you'd completed this specific measure two. I Have included all of the bonuses to help my own link. But Make Sure You send me email Should you dont receive i don't d You'll receive my blessings within just 12 hours.

Storymate review

1 note · View note

clarencenicholsonata · 3 years

Text

7 Stunning Ways to Use Product Images & Content to Attract New Customers

People often spend a few seconds looking at a marketing campaign as they scroll through their social media feeds and search results. How do you get their attention in such a short period? When you add product images to your content, you give potential customers a better idea of what your brand has to offer.

This guide will look at how you can use product images to attract new customers and increase your sales. From increasing social media visibility to helping your site improve its search ranking, images can help take your online presence to the next level.

Let’s get started!

Why should you use product images and content?

Images are powerful marketing tools as they don’t just take less time to understand but also leave a lasting impact on viewers. There is truth to the saying that a picture is worth a thousand words. While you can list all of your product’s specifications, nothing can match a high-quality image when it comes to convincing a potential customer to give your brand a try.

Aside from being easier to perceive and understand, images are also easier to share, especially through social media. For example, Instagram ads have become the Holy Grail of visual storytelling. When you’re using image-centric platforms like Instagram and Pinterest for marketing, a good image can make or break your success.

Here’s an example from Coconut Bowls, an online retailer known for its beautiful and eye-catching product imagery:

If you’re still not making use of Instagram Stories for your business, then you aren’t maximizing your brand awareness. An Instagram story maker lets you use ready-made templates and doesn’t need design skills to master them.

One study suggests that when subjects heard a piece of information, there was a 10% likelihood they would remember it three days later. In contrast, after they viewed an image, they were 65% more likely to remember it after the same span of time. Using product images can help your audience recall your products and boost your conversion rate.

In the next section, we will look at different ways to use images and content to your brand’s advantage.

7 ways you can use product images and content to attract customers

To maximize the impact of high-quality images, you need to make them the centerpiece of your social media strategy. You also need to incorporate them into your website design, Google business page account, and email marketing. Great product images allow you to highlight your offers across formats without creating additional material from scratch.

Here are seven ways you can use images as an integral part of an effective marketing strategy:

Perform SEO on your images

Feature product images on social media

Post user-generated content

Include images in email marketing

Add images to your Google My Business account

Use high-quality product images on product pages

Offer a 360-degree view of your product

1. Perform SEO on your images

Most businesses focus on the text, headline, and HTML tags of their content. However, they don’t realize that images have an impact on their site’s search ranking. By performing SEO on your images, you can help them show up on Google image searches. This is important when you’re running an ecommerce site that depends heavily on product images to attract customers.

How do images influence your site’s search visibility? Google is gradually pivoting towards more visual content in search results. In fact, images now sometimes occupy a more prominent position in Google searches. For example, searching for “snowmobile” will yield the following top results:

The third top result leads to an article called “5 New Snowmobiles That Will Get Your Adrenaline Pumping in Winter” on a review site called Robb Report. The image itself doesn’t appear on the top of the page but appears after a few paragraphs:

Why does the photo of the Yamaha Sidewinder occupy a higher search position than the article’s banner image? A quick look at the site’s HTML code gives us an idea:

The code above appears on Line 132 of the article page. On the other hand, the top image doesn’t have any alt tags:

While Google Images uses several factors to rank image results, it’s clear that high-quality images alone aren’t enough to increase page visibility. You need to tinker around a bit with image SEO to make them rank higher in search results.

The example above shows the importance of alt tags in product images. Alt tags are often used to act as placeholders in case an image fails to load. Google also uses them to determine what the image file is supposed to contain.

When you add proper alt tags to your image, Google recognizes and indexes them immediately. This leads to the image getting featured in Google Images results. In turn, this results in higher traffic and more conversions.

2. Feature product images on social media

Product images on social media can attract attention to your offers and help you create content that is both informative and easy to share. A study found that about 74% of the respondents used visuals heavily in their social marketing campaigns. If close to three-fourths of marketers use product images, there’s no reason you shouldn’t be doing the same for your brand.

The Instagram post above, from beauty brand Summer Fridays, is simple and focuses on the product itself. Even if the image is accompanied by only a short description of its features, it drives engagement and shares. It also works because while the post itself is information-heavy, it also aligns with the brand’s story.

There’s a qualifier for posting product images on social media, though. Facebook often shows the image that appears first on the page that you’re linking to. This means you need to ensure that the page has great product images too.

On the other hand, Instagram does not allow links in post captions, limiting its usefulness as a source of website traffic. If your business isn’t based in a location where Instagram Shop is available, you need to be creative with your approach. For example, you may use external links or swipe-ups in Instagram Stories to link back to your product page.

3. Post user-generated content

While you can always use professional product images on your website, user-generated content (UGC) is a lot more engaging. UGC consists of visual content featuring your brand created by your followers and shared on social media.

People tend to believe that a product has merit if a customer shares their experience with it. Studies estimate that posts featuring UGC get 4 times more click-throughs than branded content. It also increases audience engagement up by 28%. These posts don’t just increase sales; they also help you create a community around your brand.

The example above from Tieks uses a user-generated image to promote its line of shoes. Unlike typical product images, which place the product front and center, user-generated content features your brand in an everyday setting. In the example above, we don’t see the shoes themselves that much. Instead, our attention goes to the mother-and-child duo, which is an even more powerful visual cue.

How do you encourage users to generate content that’s good enough to serve as product images? You could run a contest where users can share photos of themselves using your product and allow them to tag your social media page. You can then offer prizes for the posts that have the most likes and comments.

You can also use hashtags to help spread the word about your brand. These are particularly effective on Instagram and Twitter. One of the most successful hashtag campaigns, Red Bull’s #PutACanOnIt, began as a single piece of user-generated content that most users would find ridiculous (seriously, who holds Red Bull cans over Mini Coopers anyway?).

But because Red Bull takes fun seriously, it took the idea, gave it a hashtag, and ran away with it. The result? Over 10,000 photos with the hashtag #PutACanOnIt on Instagram and Twitter. It became so successful that other brands wanted to join in the fun:

Source: Shorty Awards

User-generated content is free, authentic, and relatable - all desirable traits in a promotional campaign. It also attracts new customers who want to see what the fuss is all about. When your followers post on social media and tag you or use your hashtags, it gives your brand exposure to new audiences.

4. Include images in email marketing

Organic ranking and search engines are not the only ways to drive traffic to your site. Email marketing helps you turn your subscribers’ inboxes into your personal marketing solution. While SEO software helps attract potential leads through Google searches, email marketing helps you convert the lead into a customer.

According to Campaign Monitor, the ideal email copy length is between 50 to 125 words. If you feel you cannot keep your word count to a minimum, you may add images to your email campaign and let the images speak for themselves.

Adding product images to your marketing emails also helps you create a brand identity and reinforce your brand's story. For example, Apple's clean and monochromatic aesthetics are consistent through different channels. On the other hand, National Geographic makes heavy use of images, videos, and colors to reinforce its brand identity:

Source: Campaign Monitor

Take a look at National Geographic's email newsletter above, which pulls the reader in with embedded videos of wildlife exotic locations. The entire newsletter convinces the reader to explore the NatGeo site further.

5. Add images to your Google My Business account

A Google My Business account is a vital marketing channel for small businesses that want to boost their local SEO. It helps drive consumers who enter local searches for businesses close to them. If they like what they see and feel safe about paying you a visit, they may come and check out your business.

The Google My Business page for the Jollibee restaurant allows customers to take a tour of the business in photos. It also contains contact details and address, business hours, and star ratings. These are all vital pieces of information a customer needs to make a dining decision.

Adding product images to your Google Business profile can encourage customers to give your business a try. If you already have a verified profile, you can open to Google Maps, go to your business profile, tap “Promote,” and choose the photos you’d like to upload. It’s a simple and easy way to increase visibility and give your business a visual presence.

6. Use high-quality product images on product pages

While social media is an excellent channel for showcasing your brand, your website also needs great product images. Using high-resolution images on your product pages allows the customer to see the item as if they were holding it in their hands.

Source:Bigcommerce

The Stormy Kromer page above includes a short description of the item and offers different color options. It helps the customer look at different options and gives them an experience similar to being inside a physical store.

Aside from appearing on your website, product images also appear whenever you post a link to your blog on your Facebook page.

The fitness brand Peloton, for example, doesn’t just sell exercise bikes or treadmills. It also offers classes for all levels of fitness. In fact, it earns more from the classes than from the hardware it sells. However, because their bikes and treadmills are very attractive, they also make great subjects for product images.

Even if you sell non-physical solutions, such as software or services, you can always attach a screenshot of the product in action. These screenshots will help the customer imagine themselves using it. This is quite important as many customers consider the user experience before deciding to purchase a tool or solution.

7. Offer a 360-degree view of your product

Another way to make the product's details evident is to show how it looks from each angle. There are three ways to do this. First, you can click high-resolution photographs of the product from multiple angles. Second, you can go the interactive way and include consumer touchpoints on the screen that enable them to take a complete look at the item. Third, you can insert a short video that gives you a 360-degree view of the item:

These product images are a great way to help users learn more about what they are buying. It gives them the feel of an in-store experience but with the convenience of online shopping.

Visuals are a great way to showcase your brand as they help you build a connection with your customer and showcase your brand’s story. They also help you create shareable and attractive content that attracts and engages your audience.

Use product images as a way to showcase your brand, highlight how it fits in with their lives, and tell your brand’s story. Using an SEO tool to add suitable tags to high-quality images will increase your search volumes.

Related Content

8 Product Photography Ideas to Help You Sell More Online

6 High-Quality Product Landing Page Designs & Tools to Use

6 Facebook Ad Image Best Practices that will Send your Click-Through-Rate to the Moon

How To Build Your Online Brand With Images

200 Instagram Photos: Examples, Ideas & Resources for Your Business

Bottom line

Product images are a powerful tool for promoting your brand. A good product image has the following benefits:

Informs your customers and helps convince them to try out your product.

Allows you to market your brand to different audiences and across different channels.

Boosts your brand’s search engine rankings and makes your product visible on Google Images through SEO.

Offers your customers a closer look at your product. This is especially true when you include 360-degree photos and simple, zoomable images.

Attracts more engagement through presenting well-defined use cases for your business.

The bottom line? Using creative, high-quality, and high-resolution images shows your brand in a better light and improves the user experience. This leads to new customers, stronger customer loyalty, and more revenue.

Written by our guest writer Nick Chernets, the founder of DataForSEO

A leading provider of SEO data for the marketing technology industry. With an API-led approach to data delivery, DataForSEO is enabling hundreds of software businesses to enhance their products with reliable, accurate, and fresh data.

.flex-container { align-items: center; display: flex; flex-direction: column; justify-content: center; } @media(min-width: 768px) { .flex-container { flex-direction: row; } } from RSSMix.com Mix ID 8230801 https://ift.tt/3wdNNLR via IFTTT

#IFTTT #RSSMix.com Mix ID 8230801

0 notes

arplis · 3 years

Text

Arplis - News: 20 Ways To Get More Views on YouTube

YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily. Many businesses take advantage of the large number of users and daily viewership to advertise for their business. In fact, YouTube is the second most popular channel for businesses sharing video content. However, despite the sheer amount of hours watched every day, it can be challenging to hold up on YouTube. Creators sometimes struggle to get their channel off the ground, resorting to paying for YouTube views to generate engagement. The platform's algorithm has become better at detecting bots, and, as you can guess, fake engagement doesn’t do much in the way of meeting your business goals. Although it will take time, it is possible to generate views (for free) and grow your channel on YouTube. In this post, we’ll go over how to get more views on YouTube and how to continue growing your channel after reaching your first 1000 views. How To Get More Views on YouTube For Free Getting views on YouTube takes time and effort. But, if done right, it pays off (Forbes estimates that you can make anywhere from $3-$5 per 1000 views). Below, we’ll go over a few ways to get more views on your YouTube account. 1. Be mindful of SEO and organic search results. YouTube is the second most popular search engine in the world, only topped by Google. To get more views on YouTube, follow the same SEO tactics you use to surface your content in organic Google search queries. Since Google owns the platform, YouTube has similar algorithms for displaying the most relevant content. The video below goes into detail, but the tips that follow highlight the best steps you can take to obtain more views. 2. Use keyword-rich descriptions. Your viewers initially see the first 100 characters of your video descriptions (example below), so you should aim to use keywords in snippets that provide the most relevant explanations to your viewers. But using your keywords doesn’t mean an excuse to be dull. Get creative with your descriptions and aim to stand out. After all, the goal is to entice users to view your videos over your competitors. Your first 100 characters should also entice users to click ‘Show more’ to learn more about what you have to say. 3. Use business-relevant tags. YouTube’s algorithm determines 70% of what people watch on the platform. Using relevant tags for your business is key to surfacing your content in search results and obtaining more views. Opt to use a combination of long-tail and short-tail keywords that truly relate to your video, listing the most important keywords first. Be mindful of keyword stuffing, as it is against YouTube policy and doesn’t help you generate more views. 4. Create unique, enticing titles. Video titles are what people read first when browsing search results. So, aim to create compelling, unique video titles that clearly describe your video’s content and make people curious and interested in learning more. For SEO results, you can include your most relevant keyword in your video title. Be mindful of clickbait, though, when creating your titles. It can be a valuable tool for getting users to click on your videos (see this article from a HubSpotter who was effectively clickbaited), but it can also backfire. You don’t want to say your videos will be about one thing and have interested users find that you don’t touch on it at all. Ensure that your titles align with your content. 5. Use creative, relevant thumbnails. Just as titles are the first exposure to your video content, thumbnails are the first images. Creating thumbnail previews that are exciting but relevant to your content is an excellent strategy for driving views. High-quality, engaging thumbnails can attract users in organic search results. Your thumbnails can be screencaps from your videos or even text-based titles. Here’s an example of a thumbnail from popular YouTuber Marques Brownlee. He’s effectively created a thumbnail that depicts the content of the video: reactions to upcoming Apple product rumors. Image Source 6. Use closed captions and transcripts. Subtitles and closed captions are another way to optimize your video SEO, as they highlight additional keywords and phrases for the algorithms to detect when indexing your videos. Most importantly, closed captions and video transcripts make your YouTube account more accessible. If you solely rely on audio and visuals, you’re probably going to lose a large portion of your audience that’s unable to interact with your content in that form. When you create content that is accessible, all audiences can enjoy what you have to offer. You should also opt for using closed captions instead of subtitles, as closed captions include dialogue and additional sound descriptions for actions like laughter or closing a door. Here are some resources that can help with understanding web accessibility and how to align your content with accessibility standards: Bureau of Internet Accessibility - Closed Captioning Guide Accessible Media Inc. YouTube Accessibility guide Google Accessibility Resource Database for Developers and Publishers 7. Encourage subscribers While organic search results can be great, the algorithms won’t always surface your videos. Encouraging viewers to subscribe to your channel is another way to ensure that people can see your videos. This means that when you post, your videos will show up in their subscriptions tab (shown below). In addition to encouraging subscribers, ask users to turn on post notifications to get notified when you post a video. Notifications can be a valuable tool for generating excitement. Users may feel they want to stop what they’re doing to watch your videos so they can actively participate in conversations about your content. 8. Repurpose your existing quality content. Content repurposing is re-using existing content and presenting it in a new format to prolong its shelf life. Repurposing could mean creating a video from a high-performing how-to blog post (the bonus here is that YouTube users love how-to videos) or posting recording sessions from a popular podcast episode. You’re repurposing helpful content and sharing it with a new audience in a format you know they enjoy. 9. Create a unique introductory hook for your videos. It’s a unique tip, but it’s worth considering as many popular creators use this strategy. Mr. Beast is a famous YouTube persona with almost 52 million subscribers. Each one of his videos begins with a clip of an exciting moment that doesn’t usually play out until at least halfway through the video. Users must keep watching to see the moment unfold. Here’s an example: 10. Create a playlist. If you create content clustered around a relevant, related topic, create playlists to encourage video views. The image below shows the playlists on the HubSpot YouTube account, where videos are organized by topic. Image Source Playlists default to autoplay, so users can watch an entire playlist without taking action themselves. Playlists and autoplay allow your users to view subject-relevant content that they may not have found themselves. This gives them a well-rounded experience and increases your video views. 11. Lead users to other videos in end screens. End screens are the final 15-20 seconds of your video, sometimes called credits, used to recommend additional content on your channel as cards. Below is an example from the HubSpot YouTube account. Video Source Your end screens can feature cards for single videos or entire playlists, a subscribe button, links to your associated websites, or secondary channels your business has (we’ll touch on this below.) It’s important to note that end screens should recommend relevant content. 12. Enable embedding. Almost anything can be embedded these days, including YouTube videos. If you’ve created a YouTube strategy, you’ve likely identified your target audience on the platform. They’ll probably give you the most views, but enabling embedding can help you introduce yourself to additional viewers that may not have known your content would be relevant to them. Here’s an example of a YouTube video embedded in a blog post. Image Source You can embed your videos in your content, like blogs and email newsletters, but it’s also a valuable way to expose your content to new audiences. Other people can embed your content within their own pages and share your expertise with their audiences. These views still count towards your overall view count, even if they’re not on YouTube. 13. Promote videos on other platforms. YouTube probably isn’t your only social media profile, and you should use this to your advantage. Share new video announcements on your Instagram Stories, share links and clips on Twitter and Facebook, and share them in your blog posts and emails. You’ll expose new audiences to your content, and, as mentioned above, views on other platforms count towards your YouTube view count. 14. Leverage current trends. Leveraging YouTube trends is a valuable tool for obtaining more video views. This doesn’t necessarily mean that you should create content that is exactly in line with a current, trending meme on YouTube, but you should pay attention to what types of videos get lots of views. For example, Mediakix released a list in 2019 of the most popular types of videos. Among them are how-to and Q&A videos. Suppose you’re a business hoping to utilize one of these trends. You could create a how-to video demonstrating how to use your product or service and a Q&A video where you troubleshoot consumer inquiries. You’re creating content that users want to see that provides value to them to generate more views. 15. Focus on creating relevant content. Leveraging trends is important for generating views, but you shouldn’t abandon your topic type to get views. A YouTube channel filled with unrelated content can generate views but won’t be seen as a source of authority. Your content would be scattered, users might write you off, and algorithms won't know your niche. So, the two tips come together to leverage current trends to create content that aligns with your existing strategy. Also, relevant content outweighs video quality. YouTube found that, when deciding what to watch, content relating to a user's passions is 1.6x more important than the video’s quality (like visuals and camera quality), and 3x more important than whether it features well-known actors. This means that the most valuable content you can create isn’t expensive and high budget — it’s content that’s in line with your audience's needs. When you understand what they want, it’ll be easier to earn views. 16. Collaborate with similar accounts. One of the exciting aspects of YouTube is its community. There are people creating all different types of content, from gaming videos to exercise classes. You’ll likely find people who make content like yours, and collaborating with them is a valuable tool for generating more views. Collaborations usually involve creating two separate videos, one for your channel and another for the collaborators’ channel. When they’re posted, you’ll gain exposure to their audience group and them from yours. If you’ve collaborated with a topic-relevant channel, new viewers will likely already be interested in your content and may even subscribe to your channel. It’s also a valuable way to create more content, and more content always inspires more views. 17. Post at the right time. There is a right time to post on YouTube. The best times to post on YouTube are Thursday or Friday afternoons between 12:00 and 3:00 PM, and on Saturdays between 9:00 and 11:00 AM. You can certainly leverage these numbers and obtain views, but it’s also essential to create a posting schedule that aligns with your existing viewership. You can get this information from YouTube’s native analytics tool or your preferred service. If you’re a HubSpot user, you can connect your YouTube account to Marketing Hub and generate custom reports. Image Source Posting at the right time translates into views, because your subscribers are more likely to watch during a time that they’re free versus when they’re at work. 18. Use a multi-channel approach. If you’re a large business, consider creating multiple YouTube channels for different purposes. For example, HubSpot has five separate YouTube channels (shown below) tailored to different audience groups. Image Source Multiple channels ensures that content is accessible to different viewers, and it generates more views. This isn’t just a HubSpot thing — Interbrands says that the top 100 brands on YouTube have an average of 2.4 channels. 19. Optimize for mobile viewers. More than 70% of YouTube watch time comes from mobile devices, so create content that these audiences can enjoy. Optimizing for mobile viewers means creating videos that can adapt to different mobile device aspect ratios, video titles and thumbnails that don’t get distorted on smaller devices, and recommend videos in end-screen cards. 20. Remember to be patient. As marketers, we all want virality and immediate success for the content we create. While you may sometimes get lucky, generating more YouTube views takes time and patience. There’s not much concrete advice to give with this tip, but understand that if you’ve leveraged the tips on this list, you’ll likely gain more views to begin growing your channel. Next, we’ll go over how to keep growing your channel after reaching your first 1000 views on YouTube. How To Reach 1000 Views on YouTube and Keep Growing Your Channel Although it certainly would be nice, there is no equation to help you generate your first 1000 views on YouTube. Some people gain instant success, while others struggle to reach even 100 views after making hundreds of videos. In fact, 88.4% of YouTube videos generate fewer than 1000 views. This may be discouraging to hear, especially since you can only begin to monetize your videos on YouTube after having more than 4,000 public watch hours. Many creators, including Zac Snyder, have attempted to figure out the perfect formula. Snyder highlighted his mathematical approach in a Medium article recommended that a good start could be to make 300 videos a year at 10 minutes a piece. However, this strategy may not work for all creators. There are ways to generate more views sooner rather than later. First, you should use and reference the tips mentioned above when creating your videos. There are also four additional tips to consider to continue growing your YouTube channel after reaching 1000 views. 1. Increase your upload frequency. If it’s taken you a long time to reach 1000 views, it may make you nervous to risk your viewership by doing anything differently. However, it's easier to generate more views with more videos than to generate more views from one or two standalone videos. Pay attention to your channel analytics, understand when you generate the most views, and increase your upload frequency to match your engagement metrics. Once you’ve developed a schedule, identify time frames in which you’ll reassess your strategy. For example, maybe you’ll aim to upload three times per week until you reach 10k views, and then you’ll analyze your metrics and switch to uploading twice a week. 2. Keep introductions and opening credits short and to the point. Attention spans are short, so any unnecessary content in your videos can cost you viewers. Once you’ve reached 1000 views and generated an audience, you don’t want to lose them. Use analytics to understand their behavior and adjust accordingly. If viewers seem to stop watching after a certain amount of time, consider shortening your introductions so viewers get to the core of the content faster and feel more inclined to finish the video. 3. Optimize for ‘Suggested Video’ views. Suggested videos show up in the sidebar of a desktop YouTube screen, as shown below in the red outline. Image Source The algorithm recommends videos based on tags, so choose industry-relevant tags that your competitors are also using. When they match, you have a significant chance of showing up in suggested videos for the same tags. YouTube also doesn’t discriminate by subscriber count, so even if you don’t have as many subscribers as your competitors, it's still possible to be suggested after their videos. 4. Engage with subscribers in the ‘Community’ tab. The Community tab is built for YouTube creators hoping to interact with their audience outside of their video comments. You can create polls, feature images, and generate hype for upcoming videos. Post snippets to get subscribers excited about what’s to come, and they’ll likely be looking out for your video and ready to watch when it goes live. Image Source If you’re interested in learning more in-depth strategies for growing your channel, check out this HubSpot Academy YouTube Course featured resource. You’ll learn how to build your brand, develop an audience, and gain insight from YouTube influencers on creating a successful channel. Create Content That Inspires Subscribers and Encourages Views You’re creating YouTube videos because you know you can provide value to your audience. Remember, it may be frustrating if results aren’t immediately significant. But if you optimize your videos and channel for SEO, create consistent, relevant content, and engage with your audience, you’ll not only reach 1000 views but own a channel that just keeps on growing. #YoutubeMarketing

Arplis - News source https://arplis.com/blogs/news/20-ways-to-get-more-views-on-youtube

0 notes

thekurokoblr · 3 years

Text

The most important sources of cheap traffic [comprehensive guide]

cheap traffic

Getting cheap, targeted and interactive traffic is the biggest obstacle standing in the way of anyone who wants to market and profit from the Internet, whatever you do:

Work in the field of commission marketing for various products.

E-commerce.

Creating content to profit from ads.

She is self-employed and wants to get new clients.

You own a company, factory, or shop and want to acquire new customers or clients.

Sources for the recommended cheap traffic:

Microsoft Advertising (formerly known as Bing Ads)

Bing ads are one of the most important and best-paid promotion methods for your website or online store. The average CPC can range from $ 0.05 to $ 1, depending on each of the different categories. But you can also get lucky and pay around $ 0.01 per click. It’s a lot more complicated these days, but you can still get such a price.

There are many advantages that distinguish bing ads from Google

Access to over 125 million customers on the Microsoft Search Network

The ability to reach more than 53 million customers that you cannot reach through Google ads

Access to all search engines managed by bings such as Yahoo, MSN, and AOL

The price per click in bing ads is much lower than in Google ads

After trying a lot, the customer quality on the search engine bing is much higher than Google, which increases your conversion rate and your sales and thus increases the return on your investment

Reddit is the third most visited site in the United States, with an average of more than 330 million active users per month and over 140,000 active communities.

You can get traffic from Reddit for free, but first, you must create your own personal profile and join the conversations to post articles or provide helpful help, etc., since most of the sub-units require you to have a certain degree in karma to become eligible to post. Links.

Therefore, it is best to pay for your web traffic from Reddit Ads, as it is still very cheap and not used by many sellers.

YouTube

YouTube is the third largest website in the world and the second-largest search engine. It gets a lot of visits every day, yet there aren’t many advertisers on it. The CPC can be as low as $ 0.02 for a US visit. And maybe less in other countries. Compare that to Google Ads, where you can find clicks of over $ 100 for some industries. So, if you are looking for high-quality, cheap traffic, try the YouTube Ads test. You don’t even need to have a video ad, you can simply use the banner as you would on Google Ads.

Facebook Ads

The Facebook advertising platform is one of the most used platforms by marketers, as many of them target Facebook and Instagram users. This is mainly due to the cheap price of ads, as you can get visitors to your website at very low prices.

The click price on the ad is sometimes $ 0.01 if your ad campaign is very successful and properly targets your visitors in your niche. And also what distinguishes Facebook Ads is that you can promote any site in any field you specialize in, whether in the field of affiliate marketing or e-commerce …

RevContent

RevContent is an embedded advertising network, where your ads can be placed on some of the world’s leading websites, such as Forbes.com, PCWorld, Newsweek Metro, Inquisitr, Heavy.com, etc.

The traffic you can buy on RevContent can be as cheap as $ 0.01 per click or it can be a bit expensive: $ 0.10 – $ 0.30 CPC. It all depends on what industry you are in, such as areas of specialization, geographical locations, category, device, etc.

PopAds

It is a pop-under and pop-up web traffic source where you have to pay CPM, so, for example, you can pay $ 5 per 1000 impressions, which would be $ 0.005 per view. Most of the time, however, you’ll pay much less than that.

Yes, pop-under and pop-up are annoying to users as well as there are a lot of robotic traffic (not too many, but there is a fair amount), so you will have to proceed properly again, because as you will see it is really worth it because the visits are very cheap and unlike What many people think is that pop-under and pop-up still work and bring in conversions, even some people have a conversion rate of 4-5%, which is twice the average conversion rate of 2% that most advertisers get in Google Ads.

conclusion

In the end, the choice remains for you to choose the appropriate method for you to bring visitors to your site or blog. This depends mainly on several important factors related primarily to the type of business you have and the amount of return that may return to you from investing in ads.

So my advice to you if you are a beginner and do not know how to get traffic from an advertising platform is to read and familiarize yourself with this platform or method well before starting it.

Know that learning is important in the areas of work and profit from the Internet and that the application and identification of the strategies that you work on is the most important in your success or failure in the end, even though failure is not a prelude to success.

The post The most important sources of cheap traffic [comprehensive guide] appeared first on newsinfy .

from newsinfy https://ift.tt/39fc0av

0 notes

superspunarticle · 3 years

Text

7 Bullet-Proof Ways to Drive More Traffic to Your Blog Posts Using Video

https://superspunarticle.com/?p=5679 7 Bullet-Proof Ways to Drive More Traffic to Your Blog Posts Using Video https://superspunarticle.com/?p=5679 Tutorials & tips about Content and Video Marketing. This is a guest post from our friends over at Wave.video who know a thing or two about creating video!!!! When it comes to content marketing, you should spend at least as much time promoting your content as you spend on its creation. The numbers might vary (some say the rule should really be 20/80) but the bottom line is the same: without promotion, your content won’t get as stellar a result as it might. Chances are, you already promote your content on social media platforms or via email newsletters. Add another powerful tool to your arsenal – video. Posts with video get more engagement, and 50% of viewers want to see more videos from the brands that they follow. Here are 7 easy ways of how video can help you promote your blog content. 1. Shoot videos for the most popular blog posts Oftentimes, marketers just don’t know where to start with videos. In fact, as we found out from our recent study, this is the #1 reason why marketers fail at video. If you want to get the best results from your video marketing effort, start by making videos for the best-performing blog posts. Since they are already driving a significant amount of traffic, it’s the sign that they are well-written and of interest to the audience. To find out what your best-performing pieces of content are, head over to your Google Analytics, then choose the report Behavior > Site Content > Landing pages and filter by the blog pages. Creating videos from blog posts is a great tactic because you already have all the content. Simply repurpose your article text into a script and shoot a talking head video. If you feel uncomfortable on camera, use a tool like Wave.video to make a video online. Once your video is ready, post it on YouTube and add a link back to the original blog post from the video description. This way, you are giving your viewers a chance to learn more about the topic and driving traffic back to your website. 2. Embed a GIF in the email While technically GIFs are not video, they do surely look like a short video clip. They are fun, engaging, and show your audience you speak their language. GIFs are marketers’ best friends. Not only are they cute and catchy, but they also help you improve click-through rates and conversions. Next time you send out a newsletter with a new article, try embedding an animated GIF. Don’t forget to insert a link that would lead back to the article. If the article has a video, make sure to add a Play button to the GIF. This way, your readers will know right away that there is a video they can watch in the article and be more likely to click. 3. Create a short teaser video and share it on Twitter On their business blog, Twitter revealed that tweets with videos get 10X more engagement than tweets without. To take advantage of this great opportunity, make sure you accompany at least some of your blog promotion tweets with video. The videos that you make for Twitter don’t have to be long. In fact, the ideal length of a Twitter video is no longer than 45 seconds. Here are a few ideas on how you can create a teaser video for your blog post: Share the title of the article and one powerful quote Add the article subtitles as text on video, to give your viewers an idea of what they will be able to find in the blog post If you featured a guest author in your blog post, add her/his picture to the video along with a quote You can even record a short video of yourself where you can briefly talk about the main idea of the article 4. Shoot a talking-head video for Instagram Another underestimated social media platform that can help you drive traffic back to your blog posts is Instagram. While most of us know it as a visual platform for sharing images and videos, it has certainly outgrown this default functionality. Videos generate more comments on Instagram than images. They create meaningful, personal relations with your followers. If you want to drive more traffic to your blog posts with the help of Instagram, a talking-head video might probably work best. It helps your audience to connect with you on a deeper level. Besides, people love seeing a real person behind a brand. You have several options on where to post a video on Instagram: in-feed, Stories, even a live video. Whatever option you choose, don’t forget to add a call-to-action: Swipe up to read more, Check out the link in bio, Visit my website, etc. 5. Make a video for LinkedIn While LinkedIn was one of the last social media platforms to introduce native video, the power of video stands true on LinkedIn, too. It was found that videos were shared 20 times more than any other type of content. In fact, when our Chief Visionary Officer Kate Skavish finally got the opportunity to post live videos on LinkedIn, she got tremendous results. Her first post received a whopping amount of 15,660 views and 68 comments, all without any paid promotion. LinkedIn is one of the social platforms where you can still achieve amazing results with video. Space is not as cluttered as on Facebook or Twitter, and it’s easier to get noticed. 6. Do Facebook Live It’s no secret that organic reach on Facebook is declining. Apparently, the social media giant wants us to put some budget behind our posts so that they can at least reach our own audience. However, there is one trick that can help you get more eyes on your content, and that is live videos. In one of their experiments, Agorapulse found out that Facebook reach of live videos was 222% higher than uploaded videos (let alone posts without any visuals). To promote your blog content on Facebook, you can start a live video where you can briefly talk about the content of the article. You can also share some interesting quotes or stats from the article. To ignite the meaningful conversation, don’t forget to ask questions and encourage your viewers to comment. 7. Embed the video in the blog post Ranking well in search engines is a surefire way to get a steady stream of traffic to your blog posts. Once you manage to get to the top page of Google, your articles will keep attracting new visitors on autopilot. While there are many things that contribute to SEO, the dwell time (i.e., how much time people spend on your website) is one of the important ranking factors. The longer people stay on your website, the more interesting they find the content. This gives the search engine a signal that your content is good and therefore worth putting higher on the result page. Embedding a video into your blog posts helps you increase the dwell time. On average, people spend 2.6x more time on pages with video than without. Conclusion When promoting your blog content, make sure you take the full advantage of video as your promotion technique. Try creating short videos for social media or embedding an animated GIF in your newsletter. The results will surprise you! This post “7 Bullet-Proof Ways to Drive More Traffic to Your Blog Posts Using Video” was first published on this site. I trust you found the post above useful and/or of interest. You can find similar content on our blog here: superspunarticle.com/blog Let me have your feedback below in the comments section. Let us know which topics we should cover for you in future. #SEO

0 notes

clapcreative · 4 years

Photo

The influence of social media can be seen in every aspect of your lives nowadays. Specifically when it comes to online business, where it is certainly changing the game each day. In the past, Los Angeles SEO companies were converting customers through paid ad campaigns and WordPress SEO Optimization strategies. Social media platforms have changed the whole game. As an instance, you can see the recent emergence of influencer marketing which is flourishing on social networks.

Nowadays people no longer inform companies about what they want or need. WordPress SEO Optimization helps to drive traffic to the website. However, modern customers trust social media influencers as much as their buddies. Companies must collaborate with influencers to get their followers to the brand website with a click away from social networks. For instance, YouTubers have millions of followers with their videos having millions of views. Therefore, companies strive to collaborate with them. Not just YouTube, It’s the same case with Twitter, Instagram, and Pinterest, etc.

Impact of Influencer Marketing Over WordPress SEO Optimization to Boost Website Traffic

As you know that the focus of the Los Angeles SEO companies has moved towards individuals as people respond better if addressed directly. This is definitely the era of influencers. Hence, influencer marketing has a greater impact on sales if done along with WordPress SEO Optimization. So, let’s take a look at some impactful ways to make influencer marketing work for you to attract more clients and upsurge the conversion rate.

1. Focus on Your Audience

As the goal is to convert visitors into paying customers, so it’s necessary to craft your marketing strategy around them. You just need to focus on knowing your audience first and figuring out how they might react. It will help you know which influencers they would follow and the category of content they would like to see. This also involves checking out appropriate articles, blog posts, tweets, or YouTube channels. Keep in mind that people value the opinions of actual people i.e. influencers because people find them genuine. Even in the case of WordPress SEO Optimization, the focus must be on the visitors.

2. Choose the Type of Influencer You Need For Your Marketing Campaign

Once you’ve figured out your target audience, it's time to determine the type of influencer to serve your marketing campaign. There are ample of things to consider while choosing the influencers, like the tone with which they address the viewers. Depending on your niche, you need someone efficient in converting the visitors to the paying customers. Apart from selecting the niche and the number of influencers for a particular campaign, you also need to understand your goal. You should know that you are using influencer marketing either to get website traffic or to just boost your social media presence and raise your customer reach.

3. Connecting With Influencers

After knowing about the type of influencers you need, you must take some steps towards establishing contact with them. The easiest way to do so would be paying attention to what’s going on in social networks. If you manage to get an influencer to act as a marketer for your specific brand, your job is progressed to some extent. Though it seems quite simple in theory but reality, you will have to work smart and hard to make your brand match the rhythm of content that influencers are sharing for their audience. Various Los Angeles SEO companies will help you to search out which influencers are already sharing keywords about your brand on social media helping you to reinforce your collaboration.

4. Rigorous & Impactful Content Creation

It’s not just about the content you’ll develop, but also about content created by influencers and its impact on readers. If more content is live about your brand, then there will be more traffic, greater conversion rate, and more sales. Now, there are various ways to get influencers for generating content for your brand. For instance, everyone is using Instagram nowadays. You can use it as an advantage by posting photos of users using your product to your business Instagram account. Not only just Instagram but the same is the case with YouTube vlogging where you can share your product’s video featuring an influencer embedded with some discount coupons and product link to your website. Users will love it if you publish some user-generated content on your official social media networks.

5. Paid Ads Have Lost Their Worth

Though TV, social media & web series platforms are featuring ads, the margins are getting narrow day by day. The same repeating ads lead to boredom and irritation, and people become used to them which makes them useless. So, you should aim to provide only relevant content to the readers that must be so impactful to force them to read. Customers get influenced by those brands which have influencers as brand ambassadors to promote their product.

6. Reward Your Brand Influencers

To successfully carry out your influencer marketing strategy, a little thankfulness to the influencers goes a long way. If you have influencers influencing your brand positively, the smartest thing you can do is to give them more reasons to improvise your brand’s value. It’s as easy as offering them some rewards for their efforts. You can give them bonus cheques and some other perks including free products, offers, commission, etc. You can upload their content on your business website to publicly pay regard to them for promoting your brand.

7. Influencer Marketing As Modern Advertising Technique

Unlike traditional advertising focusing simply on sales, influencer marketing is more effective. It places the brand as well as its products within a more organic frame. Various marketing techniques can generate organic traffic to your website but influencer marketing helps in brand promotion as well. It provides a joyful and natural experience to the users seeing their favorite influencers. It requires some extra effort, but it’s worth it because you will gain their trust for real not through some complicated marketing strategy.

8. Get Involved ASAP

Influencer marketing is a rapidly growing method of converting visitors into paying customers, according to marketers. It’s growing faster than other WordPress SEO Optimization methods. Email and organic search have been there for a long time. But, influencer marketing is the best way to naturally hike your influence. You just need to hit the iron while it’s red hot. This doesn’t mean neglect organic search and email. Rather, you should use other methods as well which can help to raise your brand’s reputation.

9. Use Influencer Marketing to Hike Your SEO Outcomes

Although Google has amended its search algorithms recently to focus on seeking out high-quality content only. But, WordPress SEO Optimization is still a feasible option. So, apart from creating content for your brand, you need to get influencers and content strategists to participate in it. The major brands in the world depend on user-generated content on social media because it increases their presence on Google. Various Los Angeles SEO companies are providing such marketing services to hike your SEO results.

10. Offer Promo Codes with Influencer’s Name

Undoubtedly, the majority of influencers wish to expand their following to secure collaboration opportunities with more brands in the future. Influencers lay more emphasis on attracting new followers and most of them know that referrals work great. So, they invest more time and effort into establishing a healthy bond with their fans. Thus, they wish to offer them something rare and exclusive. When it comes to acquiring website traffic through influencers, it’s a great scheme to offer influencer based promo codes. This helps an influencer to increase trust as well as loyalty among followers by offering them some unique promo codes. And, also encourages his/her followers to visit your website, thus increasing your sales.

11. Keep Record of Everything

One major benefit of digital marketing over its typical fellow is that you can keep records of everything. You can then use the information to develop your marketing tactics. You can instantly access every single post and analyze every distinct aspect of influencer marketing using Google analytics. It is a simple yet powerful tool. You can even audit the statistical aspect of influencer marketing. Thus, you can track the days or weeks which have been the most profitable in terms of visitors and sales.

The Bottom Line

It’s not surprising that today every company wants to get traffic majorly from Instagram and YouTube to the website. However, it takes time investment, and efforts to attract your target audience and convert them into permanent paying customers. It is necessary unless you collaborate with niche influencers. With a variety of business-friendly social media features, it’s easy for brands to drive more website traffic. It's easy to achieve the influencer marketing campaign successfully. Moreover, influencers can create impactful social media content with a link to your website. It ultimately helps in converting their followers into qualified leads.

#WordPress SEO Optimization #Los Angeles SEO companies #Los_Angeles_SEO_companies #online_marketing #Influencer_marketing

0 notes

klaralachman · 4 years

Text

Case Studies

do Today's post is dedicated to case studies of two creators I highly admire. I will look at their websites, social media use, and branding to seek inspiration as well as possible improvements. The main question today is: What can you take away from them and apply to your own industry?

The first creator I am going to look at today is Matt D'Avella. He is a well-known filmmaker, YouTuber, and minimalist who is passionate about challenges, coffee, and his biceps (his own joke, lol).

https://mattdavella.com/

This is Matt’s website and in order to analyze, we need to answer the following questions:

How do they promote their work and skills?

Matt has his own website, a youtube channel (with more than 3mil subs), an Instagram account (350 k followers), and a podcast called The Ground up Show. Also (as if that wasn't quite enough), he has filmed two Netflix documentaries and created his own course Simple habits where he gives guidance to people trying to stick to their habits.

Website pro’s and con’s

Pro’s

Everything is clear, very minimalistic, and easy to find. He has linked all his social media accounts as well as his course and podcast.

Con’s

In my opinion, his website is a bit bland and uninteresting, on the other hand, he really is a minimalist, so it was probably an intend of his. I do not like the Sign up for emails option on the main page – If I were new, I would want to get to know him a little bit first, before signing up for anything.

How do they describe themselves on their ‘About’ page?

His description of himself is, again, very minimalistic and I think he could have added a little bit more information or informality to make it interesting and to connect to his audience on a higher level. For example, I really like this 'about me' piece by Jenny Johannesson (that we were shown as part of our module), it's informative and funny at the same time and that makes it way more memorable.

http://www.jennyjohannesson.com/

What social media do they use and how well do they use them?

Matt uses Instagram, YouTube, and Twitter. His branding is very consistent – the same profile picture, username, and even the descriptions are pretty similar. He lacks a logo, but I don’t think that it’s big of an issue in his case, his profile photo is quite memorable itself.

He does have all his social media platforms cross-linked, but except for his youtube channel, there are no links for his website.

Do they have any advice about their industry? How they got the job? What skills they needed?

He doesn’t really have an article or a saying that I could quote, but I watched one of his videos about becoming a professional filmmaker ( and he says that education is really not that important (or in his case not important at all). What matters is your love for the subject and your will to work hard and to grow as a creative. You need to enjoy it first, and down the road, it turns into work in many ways. But in the beginning, you really need to push through.

https://www.youtube.com/watch?v=Pd9mMqL7s1I

From some of his other videos, I remember him saying that in the beginning, he was in 100 000 dollar student debt, was living with his parents, suffered from anxiety, and was terrified of dating. He talks about the beauty of rules and how they help us to achieve our goals, dreams, and better lives in general. He loves setting rules for himself and his channel is full of 30-day challenges that are really interesting and encouraging to watch. He says that rules and hard work were what made his life 100% better. He started as a freelance filmmaker and eventually became a full-time Youtuber. He has filmed two Netflix documentaries, countless youtube videos, created his own course, and is now happily engaged. To me, that’s pretty impressive.

The second creator I am going to analyze today is Brandon Woefel, young portrait photographer based in New York.

He is known for the distinctive look of his photographs and his love for pastel colors and lights.

How do they promote their skills and work?

Brandon mainly uses Instagram where he has a huge following base of almost 3 million followers. He also uses Facebook, Youtube, and his website with an embedded shop where people can buy his art. He also taught a photography course on Skillshare (which is great btw.) and had some partnerships with Adobe Photoshop.

Website pro’s and con’s

https://www.brandonwoelfel.com/

This is Brandon’s website layout. You can either click on the actual website or shop his newest photo book Ultraviolet. This is the look if you proceed to his website.

Pro’s

His website is pretty clear, minimalistic and everything is easy to find. It showcases a lot of his artwork, which is obviously amazing. All his social media platforms are linked and there is a contact form available. What I really appreciate are his ‘before and afters’ where you can see his photographs both edited and unedited. I really like looking at these, and it shows his editing mastery. Another nice feature is that he has a page on his website dedicated to recommending cameras for beginners.

Con’s

I do not like the fact that you need to click ‘website’ to get on his actual website. It would be much more elegant if he just had a ‘Shop’ page where you could get everything you need. Another con is that his website lacks an ‘About me’ page, which is really a shame. – Therefore I am not able to answer the following question ‘how do they describe themselves on their ‘About’ page? Also, I think the font families on his website are not consistent and neither is his branding. He does have a logo, but it’s very inconsistent, and his social media platforms only have the link for his book Ultraviolet, not his website.

What social media do they use and how well do they use them?

As I have mentioned, Brandon’s primary platform is definitely Instagram. He is pretty consistent with posting and his feed has great aesthetics to it. He also uses Facebook, Twitter, and Youtube, where he shows a lot of behind the scenes, which is quite interesting. He has a consistent username @brandonwoefel and his accounts are linked across. The only shame is that he doesn’t link his website, only his book Ultraviolet, but that is apparently his priority right now.

Here, on his youtube channel, he uses a font family that looks 'handwritten’ but unfortunately it doesn’t match the logo nor the fonts on his website.

Do they have any advice about their industry? How they got the job? What skills they needed?

https://fstoppers.com/business/photographer-brandon-woelfel-shares-shooting-and-editing-secrets-gained-him-3-408866

In this article, Brandon talks about his story of becoming a famous freelance photographer. The funny thing is that he didn't even intend to be a photographer at all, he studied computer graphics and eventually found his way to photography. He says that consistency is the key and having a signature style to your photos is what's gonna get you recognized. "Having a certain aesthetic can get you recognized, instead of blending into the crowd." He also actively engaged with his audience and paid attention to what they responded to which has helped him to improve his craft even more.

His youtube channel is also full of videos, where he shares his tips and tricks on how to take better photos as well as behind the scenes. How to take self-portraits, how to manipulate colour in Photoshop, how to use the light – these are just a few among many, and they are all really useful. He also advises on how to find your unique photography style.

https://www.youtube.com/watch?v=Wq7wLHEkYnY

Even though I have criticized some aspects of their branding I highly respect both of these creators and I think their work is spectacular. They are a great inspiration to me and they encourage me to get better every day. Thank you for reading and see you next time

Klara

0 notes