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robincantfunction · 3 years

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requested: yes/no(requests are open)

word count: 1201

warnings: slight mentions of racism nothing detailed in anyway at all though(mentions the black family as racists)swearing, one sex reference

lemme know if i missed any.

summary: fred and y/n are in a popular band together, and they're dating. the ships get too much and they have to tell their fans. but during an interview someone questions y/n about her racist family. but luckily fred is there for her, her hero. her lover boy.

song prompt 2: lvr boy - awfultune (i have to be honest i didn't really stick too much to it, but i had this idea so we are gonna go with it.

a/n: this is a modern au- the band is kinda supposed to give maneskin vibes but idk, although lvr boy isn't the best example of that-

toujours pur. one of the most popular bands globally, they were so frequently spoken about by all age groups, and just all people to be honest. they really were great. there music varied so much in genre, there was always something for everybody. the bandmates where what really made people love the band- on top of their killer vocals and riffs and just talent in general, their interviews, their youtube videos, their instagram lives, all of it made the public see what amazing people they truly were. fred weasley (lead guitarist) george weasley (rythm guitarist) y/n black (lead vocalist and ukulele player) harry potter (bass player) hermione granger (pianist) ron weasley (drummer) ginny weasley (acoustic guitarist). that summed up to a lot of gingers and a lot of talent. after endless obliviousness and shipping, ron and hermione finally got together- much to the fandoms satisfaction. harry and ginny were frequently shipped, but once ginny came out they started shipping her with luna, a known friend of the band. it was fun to both y/n and fred at first, all their friends were being almost nagged to get with the people they so obviously liked. it wasn't a safely guarded secret that fred and y/n were an item, they just never directly stated it. i mean what was the point? they loved each other, why vocalize it to the world? but then it happened. the tweets, the instagram posts, the tiktoks, every social media platform had to know if the hand holding, the cheek kisses, the 'i love you's', and the loving looks were all just out of friendship- or something much more. it was still fun initially, watching people try and figure out their relationship, but then it was brought into the interviews and the livestreams.

"why don't you guys just tell them? its so obvious anyway, and it's not like your hiding it." george asked after the band attempted a livestream, but ended it when the only comments were about fred and y/n. "why is it their business?" she responded softly. she wasn't wrong, but everyone except fred was still confused. "we know it's not. but come on, we're not gonna force you to do anything you're not comfortable with but it would stop all of that" ginny said, pointing to the livestream set up they have at the end of her sentence. fred and y/n knew they were right, but they were so comfortable how they were, they didn't want their relationship to be completely demolished. it was the last thing they wanted. and the last thing that either of them saw coming, but they were still cautious. "we have a couple interviews tomorrow, tell them or don't tell them. but it would be a good chance." both of them instantly knew what the other was thinking. the time has come. they're gonna tell them.

the next day were all sitting in front of an interviewer, and then another one, and then another one. and finally this one. "so, i know your name has never really been spoken about" the interviewer said, the band nodded "so what's with the band name?" everyone looked at y/n. she chuckled slightly and started explaining "so most of my family, not good people. they were pretty commonly associated with a racist organisation. like i said, not good people. well they have this family tree, personally i've only seen it once. me and my dad don't go to the family home often. it gives us the heebie geebies and they hate us. well anyway, the family tree says toujours pur, always pure. so i thought i'd mock them and suggested it as a band name. trust me, i've received many a message about it. they aren't happy." everyone chuckled, if y/n was one thing it was spiteful. "so just out of interest, has the band received any backlash about your family?" the entire band shifted in their seats, if there was one thing y/n rarely talked about it was her family. and fred was preparing to go into protective boyfriend mode. she shook her head "um, no not really." the guy looked somewhat hurt "oh. so racist family isn't something your fans have a problem with?" ok this guy was obviously being bitter, but before fred could say anything y/n jumped in "family by blood. not by nature. the only thing that correlates me with them is dna, and clearly they drew the short straw because they're missing some necessary brain cells. i'm not my 'family'. so no. i don't get backlash for something people who i've only ever had one conversation with did." the rest of the interview was very awkward. like, very.

"ok one last one and then we're done for the day" lily (their self appointed manager- not that anyone minded, she was a life saver) said, sending a sympathetic smile to y/n "i'm not doing it." everyone frowned, but understood somewhat. "y/n/n, love, one more. we'll tell them we're shagging like they want and then bounce" that made her chuckle, he always managed to that "lovely description of our relationship dear" everyone started laughing at the two. "ok. but if one more thing gets said about the fucking black family i swear to shit i will start throwing things."

the last interview was a lot more smooth. especially when fred held y/n's hand the entire time. that didn't go unnoticed by the interviewer, who commented on it a few minutes after she sat down. "so, fred and y/n. i know you to are" she paused and cleared her throat, whilst looking at their hands "close. and i know you're probably sick of hearing this but, what are you?" they chuckled a little "um... we're sorta dating" the interviewer smiled, and so did fred and y/n. it felt good to say it out loud. "i have to ask you, really quickly. is fred weasley your lover boy?" she asked, referencing their latest single "lvr boy". it was well known that y/n wrote the majority of their songs- specifically the slower bedroom artist vibe songs. y/n nodded sheepishly, never actually admitting that directly to the group no matter how obvious. "my room mate now owes me a tenner, thank you" everyone laughed, this was ok. she was ok.

"i'm sorry about earlier, love." she sighed "it's ok." he shrugged "no it's not. that was fucked up" both of their features softened "i was ok. i am ok. because you were there. and because you're here." they kissed "y'know 'm sorry bout your name. i know people give you shit for it" she pecked his lips again "don't worry about it." he shook his head "why didn't your dad take remus's name?" they both looked at each other "cause a name shouldn't be a burden. and with the person yuo love, it eases it all y'know. they don't care when they have each other." he smiled "can't wait till you have my name" he didn't mean to say it, panic evident in his eyes she smiled a genuinely happy smile "me neither" and she put her head in his chest.

he was her lover boy.

he owned her heart.

he owned her heart like no one else did.

she was always his.

#robincantfunctions50ficsfor50songs #fred weasley fanfic #fred weasley fanfiction #fred weasley fluff #fred weasley imagine #fred weasley oneshot #fred weasley x fem!reader #fred weasley x y/n #fred weasley x you #fred x reader #fred x you

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ts1989fanatic · 5 years

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Todrick Hall's Comments About Taylor Swift Are All About Support – EXCLUSIVE

Todrick Hall has some famous friends and co-workers. His YouTube channel (which has close to 3 million subscribers) has gotten him worldwide recognition and into the room where it happens with the likes of Beyoncé and Taylor Swift. He choreographed Beyoncé's "Blow" music video after she saw some of his own videos, and his friendship with Taylor Swift got him a featured cameo in the "Look What You Made Me Do" music video. Todrick Hall's comments about Taylor Swift prove that working and being close friends with the star is not what you may think.

Hall and I are on the set of his "Glitter" music video when we sit down to chat about his career. He had already met T. Swift by the time he starred as Lola in Kinky Boots on Broadway in 2016, but it was during this stint in Harvey Fierstein and Cindy Lauper's Tony-winning show that his friendship with the "Delicate" singer really solidified.

"When I moved to New York, I went out to eat with her when I was doing Kinky Boots," Hall tells Elite Daily, "and I had done shows in New York before, but it had been so many years and I felt like I had lost my friend circle. And so I was so happy that she was [living in New York]." Hall says their friendship was a casual one, so he didn't expect her to come see him in the Broadway show.

"She said that she was going to come and see the show and I was like, I'm never going to ask her to come and see it again because I know she's busy, I don't want to pressure her. And she just showed up to the show one day." He says Swift not only saw the show, but she stayed for two hours after meeting, speaking, and taking pictures with everyone in the cast and crew. From then on, he knew he had a solid friend in her.

Hall reveals that, like many on the internet, he believed Swift's niceness was just a front she put on for her famous persona. But he maintains that niceness still holds true in their personal and professional relationships.

"Huge things will happen and she'll be like, 'OK, great. This is what we have to do, this is what the universe has given us, this is what we're faced with. How are we going to fix this?' I would love to handle my minor issues the way that she handles some of her huge issues that billions of people are going to see and judge." He doesn't hint as to what any of those "huge issues" he's talking about are, but her public beef with Kim Kardashian and Kanye West comes to mind, as well as incessant tabloid coverage of her past relationships. (Miraculously, she and actor Joe Alwyn have managed to keep their two-year relationship under tight lock and key.)

"I think that one thing that I really love about her is she has been burned by a lot of people," Halls continues, "and you would think in a lot of ways that she would be totally OK with being a princess locked in a tower that nobody was able to enter. But she's willing to get back up again and trust people again, which is a very scary thing when you're somebody in that position."

Hall has proven himself to be a loyal friend to Swift as well, going to bat for her frequently against Kanye West.

When Swift finally voiced her political opinions in what the internet felt was a long overdue Instagram post, Hall posted on Instagram as well, showing his pride in her decision.

He explained in the lengthy caption that Swift being so guarded for so long about her political beliefs was part of the reason he kept their friendship casual at first. He echoes the same sentiment in our conversation.

Referencing her complete lack of a public political stance over the years, Hall tells me, "She has such power that I don't even think she realizes how much of an affect it would have on people."

He continues, "I was explaining to her that, as a gay person, I didn't know for sure how you felt about gay people and I was a little bit nervous to talk to you about my love life or whatever." And he recognizes the criticism she would receive for not voicing her political opinions before the 2016 presidential election.

Many people justifiably feel that Swift, with such a powerful influence over newly 18-year-old potential voters, could have done much more political advocacy in 2016 than just posting a picture of herself with an "I Voted" sticker. When you have a platform as large as Swift's, it's easy to see how not using said platform in a tumultuous political time would garner heavy criticism. Some of that criticism, Hall says, was pointed at him as well.

As a gay man of color, Hall tells me that people online occasionally placed the onus of getting Swift to "come out" as a democrat on him.

"Sometimes, people would give me flack online that she wasn't doing certain things," he tells me. "I love the fact that she has grown and evolved in her own time, as every artist has to do." He continues, "It can be very scary to potentially risk your career or your reputation to stick your neck out for something when you don't have to do it. You don't have to stand up for gay rights, you don't have to voice your opinion, and you'll sell the same amount of records. But somebody who truly cares about the way this country is falling apart and will take it upon themselves to use their voice to do something — that, I believe, is just the right thing to do."

She did that when she officially endorsed democratic candidates running in Tennessee elections in 2018 (and there was a massive surge in voter registration as a result). But Hall recognizes this was overdue. But Hall knew that being a good friend meant supporting her decision, regardless of how late it was.

So when Kanye West tweeted that he was "distancing" himself from politics, Hall couldn't help but laugh (and call the rapper out on Twitter).

“Well well well Miss @kanyewest," he said, "while I’m thrilled that you claim to have hopped off the Trump train, I cannot help but bask in the irony that you are now ‘distancing yourself from politics’ while the girl everybody was dragging is now promoting a blue candidate like it’s her job." Look what you made him do, Kanye! Elite Daily reached out to West's team for comment on Hall's tweets, but did not hear back by the time of publication.

All tea and shade aside, Hall tells me that Swift is one of those friends who is basically a therapist for him, and vice versa.

Throughout their entire friendship, however, they never had the chance to work together. That is, until Swift asked him to be in the "Look What You Made Me Do" music video.

"I feel like I owe her money for the amount of therapy that she's given me for the boys that I've dated," Hall quips. He reveals that he hasn't always approved of her past relationships either, although he stays tightlipped on just which of her famous exes he's referring to. (Booooo.)

"I think that it's easy to be surrounded with a lot of 'yes' people," he says, "but with Taylor, there was somebody that she was dating that I didn't necessarily approve of and I was definitely very honest with her about how I felt about it. She just would always be like, 'Thank you so much for your honesty.'"

"I feel like it is the most expensive music video that's ever been created in history," Hall jokes.

Outside of working with his bestie on the video, Hall says it was a wonder to see director Joseph Kahn at work on the video. Kahn has directed a large number of Swift's videos in the past, including most of the videos from Reputation. The biggest were "Look What You Made Me Do" and "...Ready For It?" both of which Hall was on set. To perform in the former, and just observe the latter.

"It was amazing to watch [Joseph Kahn] work and to see everything," Hall says, adding, "I was also on the set of '...Ready For It?' to watch that as well. And it was just really, really awesome and to be able to hear the song and to see the sets. I make videos for a living, but to see the budget of how these sets were built and how amazing they look, it was just insane. I had never seen anything like that before in my life."

He brings up his choreography for Beyoncé on the "Blow" music video as a comparison. Beyoncé's self-titled surprise album was famously more low-budget than some of her other videos because it was being kept as such a huge secret, so seeing Swift's massive budget for her Reputation videos was an eye-opener.

"When I did the video with Beyoncé, we went to a location, a roller skating rink, and that's where we did it, so that was the aesthetic of that video," he explains, "But I've never been somewhere where they built an entire world and a cemetery and a thrown and all these things. It was just really crazy to see it and to be a part of it was just really, really awesome."

As for her dancing in the video (people have always trolled Swift for dancing even though she's not near someone like Beyoncé's level), Hall says she's doing it for the joy it brings her.

"Taylor Swift doesn't have to ever dance," he, a professional dancer, says. "She'll still sell the same amount of tickets. She just loves to dance." She danced alongside Hall in the "Look What You Made Me Do" video, and Hall sees it as a huge moment of pride. He tells me, "She was scared at first, she was for sure nervous. But once we saw the playback and I was like, 'You look amazing,' she just kept going in more and more and more and more. Every single time, she'd give it more energy, more performance, and now I see her dancing in [the Reputation stadium tour] more than she's ever danced before. And I'm just so proud of her."

This is why he gets his own membership card

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makistar2018 · 5 years

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Todrick Hall's Comments About Taylor Swift Are All About Support – EXCLUSIVE

BY KELLI BOYLE January 6, 2019

Do your friends tell you you're "celeb obsessed"? Do you follow your favorite celebs' every move? Know their Instagram histories so well that you can rattle off their inner circle by name and IG handle? If yes, Elite Daily's new series, SideClique, is just for you. We're bringing you everything you've ever wanted to know about the people living their lives right alongside our favorite celebs.

“I FEEL LIKE I OWE HER MONEY FOR THE AMOUNT OF THERAPY THAT SHE'S GIVEN ME FOR THE BOYS THAT I'VE DATED.“

Hall has proven himself to be a loyal friend to Swift as well, going to bat for her frequently against Kanye West.

When Swift finally voiced her political opinions in what the internet felt was a long overdue Instagram post, Hall posted on Instagram as well, showing his pride in her decision.

Referencing her complete lack of a public political stance over the years, Hall tells me, "She has such power that I don't even think she realizes how much of an affect it would have on people."

As a gay man of color, Hall tells me that people online occasionally placed the onus of getting Swift to "come out" as a democrat on him.

So when Kanye West tweeted that he was "distancing" himself from politics, Hall couldn't help but laugh (and call the rapper out on Twitter).

All tea and shade aside, Hall tells me that Swift is one of those friends who is basically a therapist for him, and vice versa.

“TAYLOR SWIFT DOESN'T HAVE TO EVER DANCE, SHE'LL STILL SELL THE SAME AMOUNT OF TICKETS. SHE JUST LOVES TO DANCE.“

Throughout their entire friendship, however, they never had the chance to work together. That is, until Swift asked him to be in the "Look What You Made Me Do" music video.

"I feel like it is the most expensive music video that's ever been created in history," Hall jokes.

As for her dancing in the video (people have always trolled Swift for dancing even though she's not near someone like Beyoncé's level), Hall says she's doing it for the joy it brings her.

Elite Daily

#taylor swift #todick #2019.01.06

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celebritylive · 4 years

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Introducing Zaya!

On Tuesday, Gabrielle Union shared a series of heartwarming tweets, raving over her husband Dwyane Wade‘s daughter Zaya.

“Meet Zaya. She’s compassionate, loving, whip smart and we are so proud of her,” Union, 47, wrote alongside a video of Zaya, who can be heard stressing the importance of being “true to yourself.”

“It’s ok to listen to, love & respect your children exactly as they are. Love and light good people,” Union added.

In the clip, Zaya is seen driving in a golf car alongside Wade, explaining, “I would say, just be true to yourself — what’s the point of being on this earth if you’re going to try and be someone you’re not… be true and don’t really care what the stereotypical way of being you is.”

“Even when people are being mean, and when people are getting hurt because they’re trying to be themselves and even through that you still want people to live their truth?” Wade asks his daughter.

“I know it can get tough, but I think you push through and be the best you. It’s become more accepting. … Even through hard times you gotta push through, it’s very worth it. When you can look in the mirror and say ‘hi’ to yourself,” Zaya adds.

Meet Zaya. She's compassionate, loving, whip smart and we are so proud of her. It’s Ok to listen to, love & respect your children exactly as they are. Love and light good people. pic.twitter.com/G2lLVdD2VT

— Gabrielle Union (@itsgabrielleu) February 11, 2020

https://platform.twitter.com/widgets.js

Huge huge huge THANK YOU to everyone whose dms I slid into, friends, & family who provided information, resources, love & encouragement. We are humble LGBTQ+ allies with ALOT to learn & grateful for all the support. We encourage yall to check us as needed

Again, thank you!

— Gabrielle Union (@itsgabrielleu) February 11, 2020

https://platform.twitter.com/widgets.js

In a different tweet, Union thanked the many people who have supporter Zaya and the Wade family.

“Huge huge huge THANK YOU to everyone who’s dms I slid into, friends & family who provided information, resources, love & encouragement. We are humble LGBTQ+ allies with ALOT to learn & grateful for all the support. We encourage y’all to check us needed! Again, thank you!” Union wrote.

Union’s sweet posts come after Wade sat down with Ellen DeGeneres on her talk show and opened up about the moment Zaya came out to him and Union.

RELATED: Dwyane Wade Wants to Give His 12-Year-Old Child Zaya ‘the Best Opportunity to Be Her Best Self’

“First of all, I think it’s what every parent should be is what you’re being right now,” DeGeneres told him. “Which is unconditionally loving your child and supporting your child in whoever they are.”

“Me and my wife Gabrielle Union are proud parents of a child in the LGBTQ+ community,” Wade, 38, said. “And we are proud allies as well. We take our roles and our responsibility as parents very seriously. So when our child comes home with a question, when a child comes home with an issue, when a child comes home with anything, it’s our job as parents to listen to that, to give them the best information that we can, to give them the best feedback that we can — and that doesn’t change because sexuality is now involved in it.”

The athlete continued, revealing that his child had decided to go by the new name of Zaya and be referred to by she/her pronouns.

“So once Zaya, our 12-year-old, came home — first Zion, I don’t know if everyone knows, originally named Zion, born as a boy — came home and said, ‘Hey, I want to talk to you guys. I think going forward I’m ready to live my truth. I want to be referenced as she and her, I would love for you guys to call me Zaya,’” Wade shared.

“So internally, it’s now our job to go out and get information, to reach out to every relationship that we have — my wife reached out to everybody on the cast of Pose — we’re just trying to figure out as much information as we can to make sure that we give our child the best opportunity to be her best self,” he continued.

View this post on Instagram Grateful

Happy Thanksgiving good people. To all the friends and family that have my back and all the friends and family I've never met who show love and support when everyone is looking and when no one is looking…All praise, gratitude and thankfulness

A post shared by Gabrielle Union-Wade (@gabunion) on Nov 28, 2019 at 3:02pm PST

//www.instagram.com/embed.js

RELATED: Dwyane Wade Proudly Opens Up About Watching His ‘Son Become Into Who She Now’ Is

Wade — who is also dad to Kaavia James, 15 months, Xavier Zechariah, 6, and Zaire Blessing Dwyane, 18, as well as the guardian of nephew Dahveon Morris, 18 — also shared that he was proud of Zaya and her role as “a leader.”

“Once Zaya came home and said, ‘I want you to call me Zaya and I’m ready to take on this,’ I looked at her and said, ‘You are a leader. And this is our opportunity to allow you to be a voice,’” Wade added to DeGeneres.

from PEOPLE.com https://ift.tt/2tO7sqU

#Celebrity

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flauntpage · 5 years

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It’s Been a Terrible 24 Hours for Washington Nationals Fans

Let’s check in on Washington Nationals supporters, those slimy creeps. Those political scumbags masquerading as baseball fans.

Here’s a “reminder” from an NBC News digital political reporter:

Reminder: Harper hit .211 in 19 post-season games, striking out 23 times in 76 at-bats and compiling an .801 OPS. He was often on the DL, from which he tweet-praised a pitcher who was no-hitting Nats. His grotesque behavior on the field was worse than what goes on in the Capitol. https://t.co/psxyzFjX6W

— Jonathan Allen (@jonallendc) April 3, 2019

That’s a bit of an exaggeration, Jonathan Allen. What goes on in the Capitol (on both sides of the aisle) is an embarrassment to every hard-working, tax paying American citizen. Bryce Harper just plays baseball.

Here’s more wisdom from Allen:

I wasn’t talking about the bat flip. I’m ok with bat flips (Tony Tarasco had a great style).

I was talking about his failure to hustle, his bat-slamming, his umpire-bashing temper tantrums, his incessant trash-talking, his constant self-glorification, etc.

— Jonathan Allen (@jonallendc) April 3, 2019

I went over to NBC Sports Washington to see what those jabronies wrote last night and this morning. There was nothing truly defiant, just some pitiful paragraphs like this one, after the jump:

Unfortunately for Nats fans, if Harper keeps hitting this well over the next 13 seasons, there could be a few more bat flips on the horizon.

Also this passage from a different NBCSW article:

“I try not to watch [the bat flips],” Nationals manager Davey Martinez said. “It’s the way the game’s evolved. Everybody’s got a couple that do it. I try not to watch. I really do.”

With that, his press conference closed. Martinez sounded dejected. His demeanor was more noticeable because it was shift, akin to when a noisy person falls quiet or a silent one raises their voice. Martinez spent last season relentlessly positive in public and often in private. Not Tuesday night following the rain delay, the injury, his ace pitching well but not winning, his bullpen failing time after time.

“Bottom line is we lost one of our good players and we lost,” Martinez said. “We’ve got to come back [Wednesday] and we’ve got to get better. Just got to play better.”

Apparently the Phils battered the Nationals so bad last night that this electronic display outside of the ballpark needed a reset:

The scene outside of @Nationals Park this morning. Literally rebooting after last night. pic.twitter.com/GYv5Io9b34

— Jenny Wing Harper (@JenWing1) April 3, 2019

This guy had the right idea, but the only flatulence was the Nationals’ performance:

Got em @ScottSAllen pic.twitter.com/0gRek998jB

— Tyler (@livlikeverdeyen) April 2, 2019

94 WIP Marketing Director and Phillies super fan Cindy Webster clipped some great videos from the right field stands, including this one:

And Phillies fans are being told to quiet down by Nationals security pic.twitter.com/SE7Z3ZNxPi

— Cindy Webster (@CindyWeb94) April 3, 2019

And Russ referenced this on the podcast; here’s a father/son duo using Gotye lyrics to rip Bryce Harper:

Nats fans are bitter pic.twitter.com/UJPBXLMKH3

— Cindy Webster (@CindyWeb94) April 2, 2019

Gotye? Really? #Natitude

Nationals Reddit was a glorious gold mine for reaction, highlighted by this excellent post from a dude who compared last night’s game to running into your ex-girlfriend:

So imagine you were dating this really awesome chick for like 6 years. Like smoking hot and everyone was envious of you. Then you get close to your anniversary, and it’s clear you two are having problems. Eventually she says she wants to see someone else. You’re hurt, certainly, but you think maybe it’s better this way.

Only right after this you find out she’s started seeing this other dude you know. And he isn’t just some random guy – he’s the dude you can’t stand more than anyone else you can think of. He’s the guy who as long as you’ve known him has been laughing at you every time you’re down, making fun of you, trying to fuck with you.

So now imagine that you hear both of them are coming back into town one night, and you want to give her a piece of your mind. Tell her she made a mistake – that he’s a douche bag and you’ve got a new girl. And this new girl, (even if she’s not quite as hot) is better than her and makes you happier than she ever did. So you take your boys with you to the club, and you stride right up to the two of them, ready to make your point and even things up emotionally.

Only the dude proceeds to beat you up, break one of your boys’ fingers, and almost give another one a concussion. Your ex is laughing at you the whole time. To top it all off, when you leave it’s raining and 45 degrees out.

And THAT, ladies and gentlemen, is how my night went.

User Cbad16 pointed out that “this shit is depressing his dog” –

Poor guy.

Anyway, I’ll leave you with a moment of clarity from Ryan Zimmerman via The Washington Post:

“Nobody did anything wrong. There are no bad guys in this. It is okay. Everyone can be happy,” said Zimmerman, who, two years before he reached free agency, signed a $100 million extension to make sure he spent his whole career with the Nationals and near Virginia Beach, where he grew up. “These days, it’s hard not to make something out of everything. But you don’t have to.

“Bryce is not the first MVP to switch teams,” Zimmerman continued, referencing how Harper turned down a 10-year, $300 million offer from the Nats, with $100 million deferred far into the future, to take a 13-year, $330 million contract from the Phillies. “This happens. He came. He played. He exercised his right. Sounds like any business anywhere. I hope they cheer him — once anyway.”

How about that?

Common sense.

The Phils are getting ready to put another smack down on the Nationals in a few hours. Same lineup as last night.

Let’s go.

The post It’s Been a Terrible 24 Hours for Washington Nationals Fans appeared first on Crossing Broad.

It’s Been a Terrible 24 Hours for Washington Nationals Fans published first on https://footballhighlightseurope.tumblr.com/

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a-breton · 5 years

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year.

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger? Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve.

A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels. @joderama Click To Tweet

Think precision

Many brands mistakenly assume they need to post their content anywhere and everywhere to maximize its potential reach. But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan. That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.

Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.

Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Make informed decisions

There are two core steps to the channel-planning process — understanding the value proposition of the platform and creating the use case for your brand to engage there. Let’s take a closer look at each one:

Brand #socialmedia channel plan: (1) detail value prop. on platform (2) make use case to engage. @joderama Click To Tweet

Social media channel choices

The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. For example, your audience might be open to connecting with your brand in a Twitter chat but prefers to reserve Snapchat for conversations with personal friends. Long-form content might play well on LinkedIn or Medium, while memes and captioned photos on these platforms would be inappropriate. It’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation.

Get to know each channel & its corresponding community before joining the convo. @joderama #socialmedia Click To Tweet

Use case

With a short list of potential channels in hand, map your existing content assets to the most appropriate channels for their distribution.

Answering the following questions (adapted from CMI’s Social Media Survival Guide) will help you decide whether a channel is a good fit, and may provide some clues as to how to position your content to compel the audience to take action on it:

Who uses this channel and what are they using it for?

Is it an important channel for our personas?

What are conversations like here?

Will it help us meet our objectives?

Why does it make sense for our business to use this channel?

What goals will we pursue through our actions here?

Does it fit in with our editorial mission?

Will our content be viewed as unique and valuable or will the community find it intrusive or irrelevant?

Have our competitors established a strong presence or is there a chance to lead the conversation?

What results do we want to achieve?

What should we be asking fans and followers to do after engaging with our content? Share it? Comment? Visit our site? Subscribe to our newsletter?

Is this an action this community is likely to take?

What kinds of content will work best on this platform?

Are our topics relevant to this audience?

Have we created enough content in the appropriate formats to communicate consistently?

What’s the right tone and voice for this platform?

Would a friendly, fun approach work best or will the audience expect a more serious, professional demeanor?

Does the conversation style match our brand’s voice and values?

What’s the ideal posting frequency?

Should we publish once a week? Multiple times a day?

What days and times of day work best?

Do we have the ability to sustain our efforts over the long term?

If your responses don’t reveal a compelling opportunity to engage on that channel or if the platform’s environment isn’t well-suited to your brand’s content vision and mission, it may be best to step away and reserve your team’s resources for channels that are a better fit.

If your brand doesn’t have a compelling reason to engage on a #socialmedia channel, don’t do it. @joderama Click To Tweet

HANDPICKED RELATED CONTENT: Want Engaging Social Media Content? Lessons From a Viral Smash

Additional considerations

The primary purpose of content distribution is to build a trusted connection with your audience. While your company’s goals are important, you also need to find the right tone, relevant talking points, and a compelling point of view to engage your target consumers in what you have to say.

Scott Aughtmon outlines some of the most enduring principles of creating “crave-worthy” content, but it’s also worth considering these more variable factors:

Consumption preferences and audience trends

Are there industry events, media innovations, or consumer behaviors on which your content distribution can capitalize (e.g., livestreaming video consumption habits, device-specific capabilities like memojis, popular memes that are capturing attention)? How might these impact the tone/velocity you should adopt for distribution? Are there controversies or algorithm shifts that might be cause to reconsider their value to your brand?

HANDPICKED RELATED CONTENT:

4 Unconventional Ways to Promote Blog Content on Social Media

3 Models (and Tools) to Understand, Predict, and React to Your Social Media

Current events

As trending topics come into the spotlight, they can present timely distribution opportunities. For example, culture-related topics – like diversity, race, and gender equality – are at the forefront of the U.S. media right now. Brands using their content as a podium (like Belvedere Vodka has done with its A Beautiful Future digital series, in partnership with Janelle Monáe) can earn a critical boost in visibility and relevance in social media conversations they normally wouldn’t pursue.

Image source

HANDPICKED RELATED CONTENT: 3 Purpose-Marketing Lessons From Innovative Brands

Team resources

If you only have an editor or two managing the content marketing process, the bandwidth for consistent distribution and conversation monitoring may be limited to a few outlets; however, if you have a full team of writers, editors, and other distribution partners at your disposal, the extra manpower (or womanpower, see above) affords increased flexibility and control to manage content across many more channels.

HANDPICKED RELATED CONTENT: Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs

Build your plan

Now that you have the information to determine where, when, and how to distribute your content, building the plan is simple. Create a matrix of the channels that make the most sense for your brand and make a note of all the specifics of engagement your team should follow for each one. When all the fields are filled out, you have a template that can be referenced easily, updated as necessary, and shared throughout your organization.

In my experience, it can be useful to outline as much information as possible in your initial plan, so your team can refer to it when new opportunities emerge and decisions need to be made. But it’s perfectly OK to start simple then build on/refine your data fields as you learn what’s working and what isn’t.

The following is a snapshot of the information I recommend accounting for in your initial channel plan, but you can also download a copy of the template I built (go to “File > Download As >” and select the format you would like), and customize it for your needs:

Who we will reach: The persona(s) most active/engaged on this channel

Target goals/benefits: What this channel will help accomplish; any unique opportunities that can’t be achieved elsewhere

Featured topics: Subject areas/conversations likely to resonate with this community

Target velocity: How often and what time of day to post on this channel; how much time to spend monitoring and contributing to other relevant conversations

Formats: Content types to share; formats that could offer a competitive advantage in this space

Tone and rules of engagement: Conversation style and voice that works best; special criteria or considerations to follow (e.g., “140 characters or less,” “avoid enabling videos to play automatically,” “emphasize visuals over text”)

Team resources: Team member in charge of communication on this channel; other personnel authorized to post on company’s behalf; whom to notify if questions arise or issues escalate

Call to action: Owned media/conversion point to drive traffic to

Key performance indicators: Metrics to gauge content performance against goals

Click to download

Editor’s note: While CMI was used as a reference for this template, the sample data shown here does not represent our channel plan.

You may also want to consider including the following data:

Target keywords/hashtags: A list of the keywords you are likely to target will make you more effective at including them in the content you post

Potential distribution partners: Any influencers, industry experts, or network connections you may have at your disposal who can help manage and amplify your outreach on the channel

Promotion opportunities: Tools, paid campaigns, and other opportunities you can leverage to support the content you post

Conclusion

No matter how far and wide your business intends to extend its reach, successful content marketing distribution often comes down to having a strategic, systematic, and scalable approach. Our model is one way to ensure that everyone involved with your content is working from the same blueprint, but it’s not the only way to get the job done. Let us know what processes you use to determine where, when, and how you share your content and spread your brand influence.

HANDPICKED RELATED CONTENT:

Is Your Brand Breaking the Law on Social Media?

50 of the Best Social Media Tools Selected by Top Marketers

Social media was a hot topic at Content Marketing World 2018. Weren’t able to attend or missed a few sessions? Watch it from the comfort of your office through the video-on-demand option. Subscribe today.

Cover image by Joseph Kalinowski/Content Marketing Institute

from http://bit.ly/2PIq5FP

#Online Marketing

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identityshine · 7 years

Text

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

One of the core tasks involved in documenting your content marketing strategy is to develop your social media marketing plan, also known as your channel plan. This plan details where you will distribute your content and what you can expect to achieve by doing so.

Many brands mistakenly assume that they need to post their content anywhere and everywhere. But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan — it’s more like a channel pipe bomb: It might spray content shrapnel as far as possible, but it has no regard for whom it strikes, how they might be impacted, or how that impact might reflect on the business.

Plastering your brand's content across every network is not a channel plan, says @Joderama. #socialmedia Click To Tweet

Remember: Your content marketing strategy should define your social media marketing strategy — not the other way around. It’s best to evaluate each social channel before you start distributing content there. And when you turn this evaluation into an actionable plan, everybody on your team will know where, when, and what they should be posting on each channel, as well as what their efforts are meant to achieve.

Here’s how to create and implement a basic social media marketing plan that will help you do just that.

HANDPICKED RELATED CONTENT: 4 Secrets to Building Social Momentum

Make informed decisions

Social media channel choices: The nature of each channel and the engagement preferences of its core community will play a major role in whether your content will be a good fit. For example, your audience might be open to following a brand on Twitter, but prefers to reserve Snapchat for conversations with personal friends. Long-form content might play well on LinkedIn or SlideShare, while memes and captioned photos on these platforms would be inappropriate. It’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation.

Use case: With a short list of potential channels in hand, you will want to map your existing content assets to the most appropriate channels for their distribution.

Map existing #content assets to the most appropriate channels for distribution, says @joderama. #socialmedia Click To Tweet

Answering the following questions (adapted from our Social Media Survival Guide) will help you decide whether a channel is a good fit, and may provide some clues as to how to position your content to compel the audience to take action:

Who uses this channel, and what are they using it for?

Is it an important channel for our personas?

What are conversations like here?

Will it help us meet our objectives?

Why does it make sense for our business to use this channel?

What specific goals will we pursue through our actions here?

Does it fit in with our editorial mission?

Will our content be viewed as unique and valuable here, or will the community find it intrusive/irrelevant?

Have our competitors established a strong presence, or is there a chance for us to lead the conversation?

What results do we want to achieve?

What should we be asking fans and followers to do after engaging with our content? Share it? Comment? Visit our site? Subscribe to our newsletter?

Is this an action this community is likely to take?

What kinds of content will work best on this platform?

Are our topics relevant to this audience?

Have we created enough content in the appropriate formats to communicate consistently?

What’s the right tone of voice for this platform?

Would a friendly, fun approach work best, or will the audience be expecting a more serious, professional demeanor?

Does the conversation style match our brand’s voice and values?

What’s the ideal posting frequency?

Should we publish once a week? Multiple times a day?

What days and times of day work best?

Do we have the ability to sustain our efforts over the long term?

HANDPICKED RELATED CONTENT: Your Guide to Creating and Sharing Content in 2016 [Infographic]

Additional considerations: The primary purpose of content distribution is to build a trusted connection with your audience. While your company’s goals are important, you also need to find the right tone, voice, and topics to interest people in what you have to say.

The primary purpose of content distribution is to build a trusted connection w/ your audience. @Joderama Click To Tweet

Scott Aughtmon outlines some of the most enduring principles of creating “crave-worthy” content, but it’s also worth considering these variable factors:

Consumption preferences and audience trends Are there particular industry events, media innovations, or consumer behaviors on which your content distribution can capitalize (e.g., live-streaming video, new search-engine algorithms, popular memes)? How might these impact the tone/velocity you should adopt for distribution?

Current events As trendy topics come into the spotlight, they can present timely distribution opportunities for your business. For example: Women’s issues are earning some (long overdue, ahem) extra love in the U.S. media right now. This means brands with content promoting female-fronted initiatives (like GE’s video pledge to increase its ranks of women in STEM roles) might earn a high-profile spot in social media circles they normally wouldn’t pursue.

Team resources If you only have an editor or two managing the content marketing process, their bandwidth for consistent distribution and conversation monitoring may be limited to a few outlets; however, if you have a full team of writers, editors, and other distribution partners at your disposal, the extra manpower (or womanpower, see above) affords you the increased flexibility and control to manage content across many more channels.

HANDPICKED RELATED CONTENT: Stop Killing Your Content Team: 3 Ways to Scale Work with Existing Resources

Build your plan

Now that you have all the information to determine where, when, and how to distribute your content, building the actual plan is pretty simple. Create a matrix of the channels that make the most sense for your brand, and make a note of all the specifics of engagement your team should follow for each one. When all the fields are filled out, you have a template that can be referenced easily, updated as necessary, and shared throughout your organization.

Create a matrix of the channels that make the most sense for your brand, says @joderama. #socialmedia Click To Tweet

In my experience, it can be useful to outline as much information as possible in your initial plan, so your team can refer to it when new opportunities emerge and decisions need to be made. But it’s perfectly OK to start simple and then build on/refine your data fields as you start to learn what’s working and what isn’t.

The following is a snapshot of the information I recommend accounting for in your initial channel plan, but you can also download a copy of the template I built (shared below), and customize it for your own needs:

Who we will reach: The persona(s) most active/engaged on this channel

Target goals/benefits: What this channel will help accomplish; any unique opportunities that we can’t achieve elsewhere

Featured topics: Specific subject areas/conversations likely to resonate with this community

Target velocity: How often/what time of day to post on this channel; how much time to spend monitoring/contributing to other relevant conversations

Formats: Content types to share here; formats that could give a competitive advantage in this space

Tone and rules of engagement: Conversation style and voice that works best here; special criteria or considerations we need to follow (e.g., write a maximum of 140 characters, avoid enabling videos to play automatically, emphasize visuals over text)

Team resources: Team member in charge of communication on this channel; other personnel authorized to post on company’s behalf; whom to notify if questions arise or issues escalate

Call to action: Owned media/conversion point to drive traffic to

Key performance indicators: Metrics to gauge content performance against goals

Click to download

Editor’s note: While I used CMI as a reference when creating this template, the sample data shown here does not represent our real channel plan.

You may also want to consider including the following data:

Target keywords/hashtags: Listing the keywords you are likely to target will make you more effective at including them in the content you post on that channel.

Potential distribution partners: Any influencers, industry experts, or network connections you may have at your disposal can help manage and amplify your outreach on the channel.

Promotion opportunities: Tools, paid campaigns, and other opportunities you can leverage can help support the content you post on that channel.

Conclusion

Improving your planning usually improves your content marketing results. Get daily insight (or a weekly digest) on tips, tools, and trends in content marketing. Subscribe today.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post How to Build a Smart Yet Simple Social Media Marketing Plan [Template] appeared first on Content Marketing Institute.

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0 notes

lucyariablog · 7 years