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thrawns-backrest · 7 months

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This took ages and it's far from perfect but I'm glad to have it posted at last. Btw if you're new here and maybe want to read a fic which speculates what could have happened to Ronan in the Ascendancy, please consider giving this one a go. (ch 1 here)

Title: Buried in Ice

Characters: Ronan, Ba'kif and others

Chapters: 5/?

Summary: Ronan adjusts to life with the Chiss when a sudden revelation leads him to realize that his fate is not as firmly in his hands as he'd thought it was.

___

“Your drink, General.”

Ba’kif smiled and accepted the steaming cup from the server. “Thank you.”

Throwing another quick look at the door, he settled back into his seat and let the smell of honey and herbs wash over him.

It was a nice place, he had to admit. Close enough to EDF headquarters for his uniform to be recognized while not drawing too much attention and the staff were pleasant.

He had refrained from visiting before Thrawn’s exile, reluctant to intrude on another’s memory, but he could see the appeal and why Thrawn had been so fond of it as to recommend it.

And funnily enough, the man who had recommended the place was also the reason Ba’kif was there today, albeit in a bizarrely roundabout way.

The thought drew his attention back to his questis and Ba’kif frowned privately into his cup.

The hardships that came with being Thrawn’s superior officer had of course not tarnished his opinion of the man. He still respected Thrawn on many accounts. He respected him as a tactician. As a warrior. Respected him for his courage and stoicism and even simply for the man he was, quietly dedicated and honorable in his own way.

But that said, he recognized that Thrawn had his flaws. It was his job to keep an eye on those flaws. And Thrawn could sometimes be blind to the ways he affected people, be it infecting them with reckless zeal, civilians and even children running headlong into danger for his sake, or simply… breaking them.

For all the respect he felt for Thrawn, Ba’kif decided as he skimmed over his notes, he felt an equal responsibility to put patches where the power he’d placed in his hands had punched holes.

In this case Thrawn had trusted Ba’kif to guide Brierly’ro’nan into a position where he would be most useful to the Ascendancy. And so far his predictions for how it would play out had been frighteningly accurate:

Assistant Director Ronan is a man who thrives on purpose and action. Once he is cut off from them you will find him more open to suggestion and that is where his energy and ambition will be liable for us to employ in the right direction.

Ba’kif closed his eyes and sighed to himself. From an outside perspective it was a cruel and calculating thing to do. He wasn’t sure if the fact that Thrawn didn’t mean it as such helped the case.

It certainly didn’t make a difference for Lyron, he thought as he remembered the play of helplessness and desperation on the human’s face. Lyron was trying to cope with his circumstances as best he could and Ba’kif hoped he wouldn’t come out too damaged from it. Not because it would affect his usefulness to the Ascendancy but simply for the sour taste it would leave in Ba’kif’s mouth.

Indeed, it was not in Ba’kif’s nature to take any responsibility given to him lightly. Nor was he the only one displeased by Thrawn’s actions.

“He never told me that,” Ar’alani growled lowly, crossing her arms over her chest. There was a small crease between her eyebrows that Ba’kif had come to associate with stress, though they saw each other so rarely these days.

He sympathized with her, he really did. Indeed, the news that the instructions Thrawn had left for Ba’kif differed from the ones he’d given her personally must have stung. Especially for her, the person Thrawn had always gone to first when he needed an ally or coconspirator. Or at least so they thought.

“I suspect he knew you would be angry about it and refuse to take Lyron on board.” Ba’kif shrugged, placing his cup back in its saucer.

“Typical…” Ar’alani shifted angrily in her seat. “You know, I hate it when he plays his little mind games on us.”

“He doesn’t mean anything malicious by it. But Thrawn is Thrawn and you know he won’t start changing now.”

“Do you think he’ll stop confiding in us completely one day?”

“I doubt it. He loves explaining himself too much for that.”

Ar’alani’s gaze stopped to linger on him and he watched the worry lines on her face deepen.

“I hope you’re right, Ba’kif.” She shook her head.

“You think things will end badly if he does?” ‘Do you really think we’re making a difference in the outcome of his plans?’ was the real question lurking beneath.

Ar’alani considered it and by the end, her lips had pressed into a thin line.

“I fear we may not see a catastrophe nearing if it comes to that.”

Ba’kif ignored the small twinge of disappointment in his gut. For all that it was an adequate answer, it still didn’t answer his question. Of whether they would even be able to stop Thrawn’s plans if they wanted to.

There was a small chime as the door to the establishment opened and Ba’kif let the memory dissipate as he straightened in his seat and watched the head secretary of his new bureau sashay into the bistro.

Not a minute too early, he noted with amusement. Some would be appalled by the breach of etiquette knowing who Lyron was meeting with.

“General,” Lyron greeted curtly as he took the seat opposite Ba’kif’s, rearranging the skirts of his robes in the process.

“Secretary Lyron.” Ba’kif smiled politely. “I trust this meeting finds you well?”

As usual, his entrance turned quite a few heads but Lyron took it all in stride, chin raised high and his questis held imperiously in front of him. All things considered, the human bounced back surprisingly quickly but Ba’kif didn’t let that lure him into a sense of complacency.

There was always a chance for these meetings to go awry. So far they had been productive but troubling results and reactions were not out of the question. Lyron’s adjustment and overall assessment were still far from over and until they were, Ba’kif would tread with caution.

And bias if need be.

“Well enough,” the human huffed. “Any news from the front?” Lyron asked as he settled in in the chair opposite him and Ba’kif took the opportunity to run a furtive glance over him, noting any signs of improved health he could recognize. The difference in species made the task tricky but some things were thankfully universal.

“Only good ones,” he said at length. “We’ve managed to push the enemy to the very edge of our territories.”

Lyron gave him a doubtful look, raising one sharp eyebrow. “But they’re bound to return?”

Ba’kif’s smile turned wry.

Briefly, he considered lying but decided against it in the end. Lyron had been aboard the Steadfast long enough to know how this war worked. Trying to mislead him now would only make them seem insecure about their position.

“Sure as the sun rises. But I wouldn’t worry, secretary. Sooner or later our enemy will discover that the longer they tangle with us, the closer they come to their undoing.”

“You sound sure of it.”

“I am. And so was Senior Captain Thrawn.”

Lyron’s reaction was not one he expected as instead of showing relief, the human’s face contorted in a grimace.

“Does anyone here ever express an opinion that’s not Thrawn’s?” he groaned and Ba’kif found himself amused again, despite everything.

“Oh, quite a few, believe me.” He grinned. “In fact, I’m quite sure there’s a great many who would let him speak only to contradict him.”

“Sounds more up my alley.”

“Does it? You’ve worked with him before. Would you really say he’s wrong more often than he is right?”

“Maybe not. But spite and pettiness have their own appeal. Or are the Chiss above such things?”

Ba’kif suppressed a wince. “Not at all, unfortunately.”

“Tell me secretary,” he said after a while, keeping his tone casual, “do you find your work for the Mediation Bureau satisfying so far?”

“You could say so, I suppose.”

Ba’kif shifted ever so subtly, moving closer to Lyron.

“And would you agree that the Bureau’s goals ultimately coincide with yours?”

Lyron’s eyes narrowed and Ba’kif watched closely as his alertness shot up. They had danced this dance before. They both knew the steps.

“So far our interests align, yes.”

“Then would you say you are willing in the work you provide for us?”

That earned him a sigh and an eye roll.

“As willing as someone who had little choice in the matter.” Lyron’s shoulders stiffened into a defensive line. “I agree on our common goals but I would much rather serve the Empire directly.”

“So your primary loyalty lies with the Empire.”

“Of course.”

“Yet your Empire does not seem to think very highly of us.”

Hesitation. A flash of panic. Lyron could see the trap but he couldn’t hide from it. Not when there was no doubt Ba’kif had read Ar’alani’s report from her joint mission with the Chimaera.

“They don’t know the Chiss as well as I do,” he tried tentatively. Then switched to a more offensive tactic. “Your beloved Thrawn serves the Acsendancy first and foremost. Am I to be begrudged for doing the same?”

“Not at all.” Ba’kif assured him. “But it does raise some questions.”

“Ah,” Lyron smiled wryly. “Now we get to the point.”

Indeed we do, Ba’kif thought to himself and shifted in his seat once again, rearranging his position. Not too close to intrude on Lyron’s personal space but close enough as to make the cramped surface of the table feel even more cramped.

His hands rested comfortably next to his drink, fingers intertwined and pointed in Lyron’s direction, and he took note of the way Lyron’s crossed arms pressed closer to his chest in response.

“Say that you return to your Empire one day,” he said evenly, light and hypothetical. “Be it with our blessing or by chance. And say that by that time your Empire has decided to take a hostile stance towards the Ascendancy. Would you assist them in their effort to use your association with us?”

Lyron blinked at him.

“You mean would I cooperate if they interrogated me?”

Ba’kif smiled indulgently.

“That’s a good place to start.”

___

Ronan’s mind swerved and skidded as Ba’kif stared at him, waiting for a response.

Kriff. He’d been letting his guard down at these meetings lately. Getting comfortable. As though Ba’kif didn’t drag him out to them specifically to ask uncomfortable questions.

“Stalling with silence is not very polite in our society,” Ba’kif chided and Ronan scoffed to himself.

“My apologies, I didn’t realize thinking before speaking was specific to my kind.”

Ba’kif shrugged and waved a hand cordially.

“We prefer to stall by talking. It’s less telling.”

“I’m sure I’ve said this before but my language skills are not quite up to par yet.”

“See? You’re already learning.”

His irritation spiked and he glared at the general, the man’s composure and cheer about as immovable as a block of stone. Ba’kif may seem well-meaning at first glance but Ronan knew they wouldn’t be going anywhere until he got his answer.

And this was the worst time for him to latch on to this line of questioning.

Things had been going well for Ronan lately. He’d been getting better at his job, heck he’d been getting good at it. He even found himself tolerating his new colleague, Rhiuh’vek, a long forgotten merit adoptive of the Boadil who wasn’t satisfied with his standing in life and had decided to drop that allegiance in favor of a post in the bureau.

He was the epitome of the perpetually harried low ranking administrator and he and Ronan had found a camaraderie in bemoaning the pettiness and hypocrisy of the officers they dealt with on a daily basis.

Now though Ba’kif was opening a whole new can of hypothetical worms.

‘With our blessing or by chance’ Ba’kif had said. Conveniently omitting the possibility of Ronan returning without their blessing and by design. Essentially Ronan was still as stuck here as he was before.

Which merited the question of what would happen to him if he were still around and such hostilities happened to break out… but of course, he wasn’t the one asking the questions here.

“I don’t know what to tell you,” he sighed finally, running a hand through his hair. “You know your own people and how devoted they are to the Ascendancy. Our Emperor -” Ronan’s mouth scrunched as if he’d just eaten something rotten, “- expects the same loyalty from his subjects. You of all people, should understand what that means.”

“And that is why I’m asking you these things. Others’ loyalties do not preclude mine.”

“So what, you expect me to stay silent? You think they will not poke and prod until they get what they want? I’m not ISB General,” Ronan scoffed although Ba’kif was unlikely to know what he meant by that. Or maybe he did. Who knew how much information Thrawn was feeding his people. Never mind that Ronan was expected to hold on to Chiss secrets while Thrawn was free to share imperial ones.

“I do not have torture and interrogation training…” he finished crossly.

“Maybe you won’t need it,” Ba’kif suggested. “Maybe you could lie and convince them they don’t need to resort to such methods.”

“You don’t understand,” Ronan said, getting desperate. “Lord Vader – any Force user – can detect lies. With Thrawn sending his people in secret, we would already be under suspicion to begin with.”

He leaned back in his seat and shook his head. The fact that he’d just called himself one of ‘Thrawn’s people’ didn’t make him feel any better.

“I’d be killed on the spot,” he said with quiet resignation. “The Empire doesn’t tolerate treason. Not with rebel activity poisoning its peace every hour of every day.”

Ba’kif went quiet then and Ronan was thankful for the small interlude while he got his thoughts in order.

“These rebels of yours,” Ba’kif hummed thoughtfully when he finally spoke again. “What are they fighting for?”

It was like a jolt of electricity had been sent up Ronan’s spine and he straightened in his seat, feeling a new surge of zeal.

“They’re after power,” he spat. “Those worlds have been in the Republic for decades but now they wish to disrupt the carefully built system of trade and cooperation and hoard resources for themselves.”

He jabbed at the table as he spoke and noted the way Ba’kif followed his every move.

“They claim they can do better for themselves without the Empire yet they don’t realize it was the Empire that made the strength and stability necessary for their rebellion possible in the first place. It’s madness honestly. A terrorist movement, plain and simple.”

He took a moment to wind down as he waited for Ba’kif’s reaction. Then Ba’kif’s lips twitched, as though suppressing a smile.

“And here I thought you said your Cheunh wasn’t up to par. That was quite eloquent if I do say so myself,” the general said and Ronan drew back as though he’d been slapped.

But despite his initial shock… Ba’kif was right. He hadn’t stumbled over his words once during that rant, even the more difficult sounds rolling off his tongue with ease. The compliment curdled however, when Ronan considered just what Ba’kif was after here.

Of course it would benefit Ba’kif to point out how quickly he was assimilating into their society. It was yet another tactic in a long line of attempts to influence Ronan’s thinking and make him more amenable to the idea of changing his loyalties altogether.

It wouldn’t be the first time Ba’kif elicited a strong reaction from him only to turn the conversation on its head and make it about his motivations and abilities. Ronan rolled his eyes in his mind. Ba’kif wasn’t actually interested in the Empire’s problems. He was merely looking for a way to harness Ronan’s drive for his precious Ascendancy. Just as he’d been doing from the very beginning.

And he was about to say so when something suddenly changed in the Chiss’ face and Ronan found himself pinned down by that same intensity he remembered from their conversation in Ba’kif’s office.

“I strongly believe that when the time comes for us to face the Grysks’ full might,” Ba’kif began in a quiet voice, “your Empire and its rebels will set their differences aside and work together. As will my people and yours. Adversity has a way of doing that.”

His gaze held Ronan’s, steady and unyielding.

“If we are to survive that assault however we need to be strong enough. Both our worlds. Thrawn is seeing to that in the Empire and you and Vanto, and whoever else he sends our way, will need to see to that here.” Ba’kif finished and Ronan swallowed through a dry throat, still pinned to his seat as though transfixed.

Because this was another thing Ba’kif was good at. Chipping away at your defenses, speaking with such conviction that you felt your doubts washing away along with a slow surging desire to trust him.

He swallowed again, this time more tentatively.

“Do you really think a few humans can make a difference?” he asked before he could stop himself. Ba’kif nodded.

“If Thrawn thinks so,” he said gravely, “then yes.”

And just like that, the whole thing came crashing down.

Ronan groaned, feeling the sudden need to roll his eyes again and maybe rip them out of their sockets. “And here we are, back where we started…” he despaired.

Ba’kif did something that surprised him then – he leaned back in his seat and gave a full throaty laugh. It caught Ronan so off guard that he all but jumped out of his chair and could only stare at the man opposite him.

He had never heard the Chiss general laugh before… He found that he didn’t mind the sight at all.

Later that evening found him in his office again, still mulling over the events of their meeting.

He’d spent the last two hours of his shift dealing with the case of a Dasklo upstart who’d stepped on the toes of some senior officer. Ronan had listened to the young Junior Captain bemoan the case extensively, elaborating on the two families’ history and all the circumstances surrounding the accident.

A stark contrast to the distrustful looks and standoffish attitude he’d gotten in his first months here. But then again, it shouldn’t come as a surprise that the Chiss were more receptive to him when he was there to solve their problems.

Same stuff, different packaging, he reminded himself as he put a data cylinder away for safe keeping.

He had just transferred some files to his questis, planning to take them to his modest accommodations for perusal, when he heard the office hatch open and close in the quiet of the filing room.

It gave him some pause – it was nearly the end of their shift and Rhiuh’vek had already left a while ago – and he peered around the door with a frown.

Only to find an important looking Chiss at his desk, his long chiseled face turned in Ronan’s direction and glaring at him.

In the end, after wracking his brains for a while, he managed to pinpoint the man’s identity though he’d gleaned it more from the sun shaped ornaments in his hair than from anything else.

“Patriarch Mitth'urf'ianico,” he said in a bored tone. “My apologies, Your Venerante, we weren’t prepared to receive you.” He gestured to the obvious lack of refreshments.

The words sent another frown skittering across that severe face and Ronan steeled himself as he took a seat behind his desk.

This should be a pleasant conversation…

___

If there was any way Ba’kif had expected his evening to end, it certainly wasn’t this one. But he supposed finding a disgruntled Patriach in his office was a far better outcome than some of the scenarios he’d run into in the past, especially since the start of the war.

“I just had a talk with your new secretary,” Thurfian said without much preamble, as Ba’kif took a seat in his chair.

“You’ve noticed something that concerns you?” Ba’kif raised an eyebrow, lacing his fingers together in front of him.

“What I noticed,” Thurfian bit back, “was his utter lack of reverence.”

“Really? Did he act disrespectfully?”

“No. But he certainly didn’t show any notable respect either.”

Ba’kif shrugged innocently. “Now I’m just confused, Your Venerante.”

That, of course, didn’t go down well with the other man but Ba’kif reasoned it wouldn’t do to get carried away with dancing around each other. Best nudge Thurfian to say what he was there for outright and annoying him was a surefire way to do that.

And lo and behold, after stewing in his irritation a while longer, Thurfian seemed to switch back to business.

“There are many who object to his presence here,” he said lowly, holding Ba’kif’s gaze. “Even more so to his position.”

“His assessment so far hasn’t yielded anything troubling.” Ba’kif unlaced his fingers to gesture casually. “And he’s proved himself capable for his position. He’s the one that sniffed out your instigators, in fact.” He added for good measure but the words had an opposite effect as Thurfian’s face paled.

“The Thuf case?” he asked hoarsely.

“Indeed.”

“You allow him such insight into our affairs?” The Patriarch’s voice took on an angry note.

“I was testing him,” Ba’kif countered. “Besides, you’d long figured it out and were already taking action when you asked my opinion.”

“That’s hardly relevant,” Thurfian snapped. “Feeding our secrets to foreigners…We are in no position to take such risks.”

“Neither can we afford to waste time on petty family squabbles.”

“That we agree on,” Thurfian nodded, conciliatory. “But surely there are thousands of our own people you can choose from.”

“None of them as neutral in the matter of family politics as he is,” Ba’kif said. “But the point is that he’s showing results and that’s all that matters.”

At that, Thurfian’s gaze turned icy and Ba’kif leaned back in his chair, feeling triumphant.

Now that, they both knew to be a lie.

Thrawn had shown results too, he had put results above everything in fact, and he’d still been removed. But that’s because Thrawn had broken tangible rules in the process, Ba’kif thought to himself.

Here, there was nothing the Syndicure could latch on to. Lyron’s presence and work for the Ascendancy didn’t break any rules because they were unprecedented – there simply were no rules in place to break.

Thurfian’s arms were tied.

Check mate, Ba’kif thought smugly to himself and watched the calculated play of emotions on Thurfian’s face shift until they settled into grudging defeat.

“We will discuss this again at length, General.” Thurfian said in a tone that promised retribution before rising from his chair.

“Of course, Your Venerante.” Ba’kif stood to accompany his guest to the door but Thurfian waved him away irritably.

“I know my way out.”

As the hatch hissed shut behind him with finality, plunging the office into silence, Ba’kif remained seated at his desk, soaking it up and rocking back and forth as he contemplated the implications of what had just happened.

Thurfian was an old foe for lack of a better word. Ba’kif was well aware that much of the machinations that had led to Thrawn’s exile had been orchestrated by his hand and had to suppress the bitterness he felt at the fact.

Now, the man had shown his hand once again and though Ba’kif couldn’t say he was surprised, there was no use getting tangled up in personal sentiments.

At the end of the day, Thurfian was a good politician. Maybe even a good Patriarch. Unfortunately, he could not see that the ideas he advocated for were harmful, though of course, only time would tell which one of them was right. All Ba’kif could do now was what the military had taught him all these years: pick a side and dig in.

As for Lyron, he thought uneasily and felt the sudden need to get up and stretch his legs, Lyron’s future remained as much of a question mark as ever.

“A sour taste indeed…” he muttered to himself in the dark, looking out the window spanning the wall of his office. The artificial lights outside flickered and fluctuated as he tucked a few darker scenarios back to the recesses of his mind where they’d sprung from.

He could only hope that this time, like many others before, Thrawn’s calculations would prove to be right…

___

taglist: @vibratingskull @labextia

Drop a line if you want to be added or removed.

#thrawn #thrawn ascendancy #thrawn trilogy #thrawn books #thrawn treason #brierly ronan #ba'kif #and a surprise cameo read to find out lol

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jerseydeanne · 2 years

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“Thank you! And the UK is lined with them! So why isn't power cheaper?”

U.K. nuclear:

“There are currently 6 generating stations across England and Scotland operated by EDF Energy. Sizewell B, the UK's only Pressurised Water Reactor, is expected to continue generation past 2028. The AGR stations at Torness, Hinkley Point B, Heysham 1, Heysham 2 and Hartlepool will end generation between 2022 and 2028”

BUT THESE ONLY POWER 17% OF THE GRID.

(Assumption is because they’re old and our consumption is stratospheric)

U.K. LNG storage:

Theresa May closed one of our LNG storage facilities in 2017/8 apparently because it was too old and too expensive to refurbish. Given it was her government that signed us up to Net Zero 2050, I have my doubts as to why.

We’re currently selling excess LNG to the EU because we can’t store it for winter 🥶😡

WOW! That's bloody Fing tragic! Nukes don't last forever.

The earth is covered by 3/4 of water. Can't they use seawater? Do reverse osmosis.

How do the Swedes do it? Anyone?

Thank you for the information.

Love, JD 😜��💖🤟🏻

#Anon #power #UK

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albad · 2 years

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Claire Pitollat, députée LREM des quartiers sud de Marseille, a réussi la performance de payer 9000 euros de frais de taxi pendant les vacances, des soirées sushis et du shopping avec son enveloppe parlementaire et de harceler ses collaborateurs.

Un prototype …

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christinamac1 · 1 month

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Getting bigger but not safer or cheaper – the myth of Rolls Royce and its very big non-modular reactor

By David Toke, April 2024, https://100percentrenewableuk.org/getting-bigger-but-not-safer-or-cheaper-the-myth-of-rolls-royce-and-its-very-big-non-modular-reactor Rolls Royce’s so-called small modular reactor (SMR) is getting bigger, but is likely to have fewer special safety features compared to EDF’s increasingly pricey design for Hinkley C. In 2017 Rolls Royce said that its small modular…

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gamemnz · 8 months

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#playstation #games #ps4 #ps5 #ps3 #videogame #video games #gaming #ps1 #xbox #xbox series x #xbox one #xbox 360 #xbox game pass #game pass

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zehub · 1 year

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Centrale #nucléaire de #Belleville : #EDF reconnue coupable de plusieurs #infractions

Par une décision du 3 mai 2023, la cour d'appel d'Orléans a condamné EDF à trois amendes de 1 500 euros pour trois infractions commises dans la centrale nucléaire de Belleville-sur-Loire (Cher), en 2017 : exploitation d'installations nucléaires d

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spookyarcademiracle · 1 year

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Electrician Career Profile - Job Description, Salary, and - Electrician London Ontario

This consists of major jobs like the Keystone Pipe and working with Area Access Television. So, with that said in mind, right here's a consider the biggest electric contractors in 2020, based across the USA. The COVID-19 pandemic has impacted the company's aviation sector while the power and also sustainable sectors have been reasonably impacted.

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Europe Electronics And Electric.

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Lake Erie Electrical Business.

Veteran Energy was founded in 2010 with double purposes of providing electrical power service and supporting US experts. The firm gives competitively valued electricity as well as donates a part of each consumer's costs to a proficient assistance organization of the client's choosing. TriEagle consumers are qualified for exclusive benefits such as regular use records, power performance audits, discounted clever thermostats, and energy effective light bulbs. Tara Energy was established in 2002 to serve clients throughout the state of Texas.

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Pogo Energy is an Irving-based retail energy provider that offers domestic customers throughout Texas. This company was licensed by the Public Utility Compensation of Texas in 2017. Leader Power is a Sugar Land-based retail electrical power company that serves domestic and commercial consumers. This company has nearly 3 decades of experience taking care of power agreements throughout Texas.

The requirement to motivate risk-taking behavior in seeking brand-new investment possibilities while maintaining costs in control needs decontrolled business to offer performance-based motivations to their executives. It has been found that boosted compensation is also more likely to attract execs experienced in working in competitive environments. With a lot of electric lorry stocks that have gone public in the last year-- several of them with uncertain futures-- it might be difficult to choose a winner. Semiconductors are the basic building blocks of all innovation, as well as they're gobbling up supplier share of the auto sector. According to estimates, electronic parts went from 22% of the cost to produce an automobile in 2000 to 35% in 2010, to about 40% today-- and might be a massive 50% by the end of this decade.

With its primary office in Lakewood, Carbon Monoxide, and satellite workplaces in Phoenix and also Salt Lake City, Ludvik is among the country's premier electrical service providers, both in design and also construction. Some past projects include the Union Hills Water Treatment Plant and also Hyatt Rule Denver hotel. This specialist gives design, building and construction, upkeep, and task management remedies for a selection of different sectors.

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navalvessels · 2 years

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Hot prospects: the biggest mining mergers to rock the industry

With yearly incomes frequently during the tens or even many billions, mining organizations are huge business. At the point when mergers or acquisitions happen, they make the absolute biggest mining forces to be reckoned with on the planet and can everlastingly affect the industry. The following are six of the greatest Mining Industry Mergers Market ever.

With yearly incomes frequently during the tens or even many billions, mining organizations are huge business. At the point when mergers or acquisitions happen, they make probably the biggest mining forces to be reckoned with on the planet and can everlastingly affect the industry. The following are six of the greatest mining mergers ever.

Shenhua Gathering and China Guodian Enterprise: $272.96bn Two of China's biggest state-claimed ventures (SOEs), Shenhua Gathering and the China Guodian Partnership, finished a consolidation on 20 November 2017, esteemed at nearly $273bn. The subsequent element, the China Energy Venture Company, turned into the world's biggest association in the coal mining, nuclear energy, sustainable power, and coal-to-fluid change businesses.

At the hour of the consolidation, China Energy assumed control over the activity of 83 coal mineshafts and had a supported creation limit of 429 million tons (mt), as indicated by public telecaster China Focal TV (CCTV).

The seat of state-possessed Resources Oversight and Organization Commission of the State Gathering Xiao Yaqing said: "It is the greatest union among focal SOEs as of late."

As per Xiao, the arrangement was made to work on corporate productivity and to synchronize coal and power markets.

Beating the rundown of greatest mining mergers, the organization brags a unimaginable labor force 326,000 staff altogether, which is supposed to be multiple times the quantity of representatives in the whole US coal-terminated power industry in 2016.

China Energy has an introduced limit of 225GW, making it the greatest power organization by limit, bigger than both EDF and Enel . China Energy director Qaio Baoping let Xinhua know that the organization would move its concentration to coal mining and power age, and put forth attempts to alleviate overabundance limit and lift supply to worldwide markets.

Glencore and Xstrata: $90bn On 2 May 2013, worldwide mining organization Glencore finished the procurement of Somewhat English Swiss mining organization Xstrata , in an arrangement worth around $90bn.

As per the Monetary Times, Glencore CEO Ivan Glasberg said in a letter to representatives: "Glencore has consistently blossomed with a culture joining enterprising drive, aggregate liability, difficult work, and prize. It is crucial that conclusive move is made to build up this culture inside the consolidated gathering."

The consolidation made one of the world's biggest regular assets combinations, with a joined labor force of 190,000 individuals across 50 countries, and an arrangement of 90 items, including copper, grain, oil, and vanadium.

Glencore Xstrata had a market cap of around $65bn in May 2013, albeit this has since tumbled to just shy of $47bn as of September 2018. It is likewise the world's biggest mining organization, with a yearly income of $205.5bn.

At that point, the takeover was fifth-biggest in the normal assets industry, situated close by uber mergers like Exxon and Mobil; Amoco, Chevron and Texaco ; and Aggregate and Mythical being .

Rio Tinto and Alcan: $38.1bn Somewhat English Australian mining monster Rio Tinto gained Alcan in July 2007 in an arrangement worth $38.1bn, making it the world's biggest maker of aluminum and bauxite at that point.

Previous Alcan Chief Dick Evans, in any case, depicted the takeover to the Money Road Diary in 2013 as one of the "most obviously terrible choices of all time" in mining history.

Rio Tinto had paid a premium of practically 65% to purchase Alcan, in a cognizant work to outbid other potential admirers like Alcoa and BHP. Moreover, in the time it took to finish the securing, the thriving aluminum products market that had arrived at a 20-year top was struck by the overwhelming power of the 2007-2008 monetary emergency.

Furthermore, Chinese organizations were creating aluminum all the more proficiently and for a huge scope. It was the powerful coincidence for Rio Tinto, which saw organization obligation increment from $2.4bn in June 2007 to $46.3bn in December of that very year.

Today, Chinese mining organization Hongqiao Gathering is right now the biggest aluminum maker on the planet, creating 7.5mt of aluminum, while Rio Tinto Alcan delivers simply over portion of this result, at 3.6mt, as indicated by Statista.

Barrick Gold and Randgold Assets: $18bn The latest of the greatest mining mergers, Canada-based Barrick Gold declared its procurement of Randgold Assets for around $18bn on 24 September 2018. The consolidation will make the world's greatest gold mining organization, with a joined creation limit of 6.6 million ounces of gold each year.

Under the arrangement, Barrick will possess 66% of the new substance, with the rest of to Randgold investors.

Barrick chief seat John L. Thornton said in an organization public statement: "Our superseding proportion of progress will be the profits we create and not the quantity of ounces we produce, adjusting strength and reasonability to convey reliable and developing re-visitations of our kindred proprietors, a genuinely basic yet extremist and feasible idea.

"There are no charges in the consolidation since we unequivocally have faith in the potential chance to add huge incentive for our investors from the restrained administration of our joined resource base and an emphasis on really beneficial development."

The two organizations have experienced falling gold costs and worries over their procedures, prompting a 30% decrease in shares generally. The cost of gold has fallen by over 8% this year, adding to developing tensions in the industry.

Randgold Chief Imprint Bristow added: "Our industry has been reprimanded for its transient concentration, wayward development and unfortunate profits from contributed capital. The blended organization will be totally different. Its objective will be to convey area driving returns, and to accomplish this, we should take an exceptionally basic perspective on our resource base and how we maintain our business, and be ready to pursue difficult choices."

CVRD and Inco: $13.3bn In 2006, Brazilian mining organization CVRD declared its goals to purchase Canada's INCO for around $13bn. CVRD bought a 75.66% stake in Inco and changed the name to Vale Inco the next year.

CVRD CEO Roger Agnelli said: "This is a thrilling an open door for CVRD. The activities of the two organizations are reciprocal and the mix will upgrade our capacities to profit from the quick changing worldwide scene in the metals and mining industry. For Inco investors, our all-cash offer gives an extremely alluring an open door to acknowledge significant increases with no openness to market chances."

Following a fourth name change in 2010, the ongoing element, referred to just as Vale, is the second biggest nickel mining organization around the world, as per monetary counsels The Equilibrium. With a yearly creation of 260 kilotonnes (kt) of nickel, the organization is overshadowed exclusively by Russian firm Norilsk Nickel , which produces 285kt of nickel each year.

Caterpillar and Bucyrus Global: $8.8bn Caterpillar , most popular for its development hardware, declared the securing of US mining gear organization Bucyrus Global for $8.8bn in June 2011.

Caterpillar Gathering president Steve Wunning affirmed the takeover in a news discharge, saying: "This procurement is about development and extraordinary open doors. Joined with our forceful item improvement and limit extension plans, it will situate Caterpillar to offer an expansive scope of surface and underground mining items and answers for our clients."

"The quick advancement of the world's developing markets is supposed to keep on driving a rising requirement for items as billions of individuals all over the planet look to work on their way of life."

Bucyrus has its own extensive history. The organization was an early producer of steam scoops and provided 77 of the 102 steam scoops used to construct the Panama Waterway in 1904.

Notwithstanding, Caterpillar has as of late been blamed for endeavoring to eliminate all hints of Bucyrus since the consolidation. Inhabitants of South Milwaukee, Wisconsin are planning to deify the previous organization with the development of another exhibition hall.

Occupant Bounce Jelinek shared with Diary Sentinel: "The goal was to watch out for however much of the file assortment as could be expected and once again open at one more nearby area to show the historical backdrop of Bucyrus as an instructive non-benefit."

BHP and Biliton: $8.72bn Netherlands-based mining foundation BHP, established in 1885, concurred a consolidation with global mining, metals and petrol organization Biliton in 2001, worth $8.72bn.

From that point forward, the substance has endeavored a variety of more modest mergers inside the mining industry, including the fruitful procurement of WMC Assets, proprietors of the Olympic Dam copper, gold and uranium mine in Southern Australia, for $7.3bn in 2005.

BHP Biliton likewise planned to purchase Rio Tinto in 2007. Notwithstanding, the dangers implied considering the monetary emergency demonstrated an over the top bet for the mining goliath.

As a component of its new rebranding project, BHP dropped the Biliton part of its name and is running a new $10m promoting effort called 'Ignore any perceived limitations', which sent off its second stage on 16 September. As per BHP boss outer undertakings official Geoff Healy, the following stage will address worldwide store network issues and supportability.

"We are proceeding to recount the tale of how individuals of BHP create and convey the assets that support worldwide turn of events and backing Australia's economy," expressed Healy in a public statement.

"Every commercial will zero in on a critical worldwide test and feature the job of our items in aiding fabricate a practical future. The principal adverts center around steel; which is pivotal for developing urban areas and is produced using iron mineral and coal, and electric vehicles; which need multiple times more

#Mining Industry Mergers Market

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fusiontechnologyankush · 2 years

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zappianmedia · 2 years

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Audience Data :The Future Of Marketing

Simply put, Audience data is used to describe the information you gather from your customers when they interact with your product or service.

Why is it necessary? Because without audience data, you’re flying blind. You have no idea if someone actually wants what you are offering and will pay for it or if they are just scrolling through your products with no intention of buying. And if you don’t know who your audience is, how can you ensure that what you’re offering meets their needs?

.0These questions have plagued marketers since the beginning of time, and they’re still here today!

In 1992, Procter & Gamble began using data to improve its products. P&G used data to determine the optimal length of a shampoo bottle so that consumers would buy more of it. This was based on consumer behavior insights gathered when the users bought shampoo. The company also used data to identify what types of packaging can be used for different products and how to position those products in stores.

90% of the world’s data was produced in the last two years. Data has in many respects evolved into a sort of currency for marketers.

More than 150 trillion gigabytes of data will need to be analysed by 2025. This implies that as time goes on, marketing will require more sophisticated technologies for storing and analyzing data. It’s safe to assume that very soon, all marketing initiatives will require financial investment in web applications designed expressly for processing large data.

You can better meet customers’ needs if you understand how they think, what they buy, what they use, and how they want to communicate with their supplier – according to Clifford Budge, EDF Energy’s customer insight manager for B2C energy sourcing and customer supply.

The average on-target proportion of advertising across computers and mobile is 63%. In 2019, the global data market reached $26.0 B, according to “Global Data Market Size 2017-2019”, and has been growing since. This has shifted the focus of marketers more to audience data resulting in targeted ad campaigns.

What’s there for marketers in audience data?

For marketing, audience data is an essential part of the business. The audience requires selection and analysis according to the specific requirements of each project. The main function of audience data is to tell where it is possible to make sales.

So what’s there for marketers in audience data? Audience data is a massive opportunity. It’s not just a nice little statistic that we plug in along with our email and website open rates. Audience data can be used to improve analytics, design, or even boost retention or revenue.

Most common of the areas where insights from data help marketers

Building relationships with the existing customers through personalized messaging The importance of building relationships with existing customers cannot be overemphasized. The more you know about them and understand their needs, the more likely you are to keep them as customers.Build relationships by providing your customers with personalized messages and services that they will appreciate. The key is personalizing each message to be relevant, informative, and fun.What the consumer is doing and how they are interacting with your brand are the first things you should consider in the customer journey. You need to consider how the channels will be perceived in the future as well as how they currently appear as marketers. Customers expect seamless, tailored experiences across all of these channels.

Getting to know the areas of interest for prospective customersAs soon as a customer has decided to engage with you, or is considering doing so, you must know what they’re interested in. You can get to know the areas of interest for prospective customers through audience data by analyzing the data they have on their current customers. To do this, you need to learn about their interests and needs which might mean researching your customer’s persona to understand what they like and dislike. For example, if a company has an audience that is mainly interested in content about cooking and meal planning, they can look at the behaviors of this group and see what words they use to describe things like food and recipes. This information will give them insight into what kinds of products their customers might be interested in purchasing. By combining this data with other types of data, marketers can gain even more insight into what kind of products their potential customers are interested in and how best to appeal to them.

Behavioral pattern for the audience you are planning to target.The behavioral pattern for the audience you are planning to target is the first step in the process of setting out your marketing plan. The behavioral pattern defines who your audience is, what motivates them and what it takes for them to buy from you.It explains why people behave in a certain way and how they make decisions. It also gives you ideas on how to reach out to potential customers, which channels are most fruitful and which ones aren’t worth your time.

Nike, Uber and Domino’s are a few examples of companies interacting with their customers through personalized messages. These brands wish their customers on festivals and let them know about fresh arrivals and offers to retain the previous relationship with them.

Amazon Whole Foods is able to comprehend how clients purchase items and how suppliers communicate with the retailer by concentrating on data analytics. When more adjustments need to be made, this data provides insights

Companies check buying patterns to know which stage of life a customer falls in and suggest products based on it. For example, if a customer bought baby food, they are definitely a prospect for other baby products. This means that related terms can also land you on certain advertisements that you might have not searched for previously.

With more than 100 million subscribers, Netflix gathers a tonne of data, which is essential for gaining the kind of industry prominence Netflix promotes.

YouTube suggests new content based on recent viewing behavior. And, To suggest complementary products, Amazon draws on past purchases made by customers in similar segments

A Harris Poll survey for Redpoint Global found that 63% of consumers expect personalization as a standard of service. Source: Adweek

Helping marketers gauge the productiveness of their efforts is the most crucial function that audience data serves. Using audience data helps marketers build better targeting strategies which will result in higher conversion rates from their target audiences.

Segmented Data = Effective Campaigns!

The ability to reach your target audience on multiple platforms is vital for advertisers. But how do you know where to target your ads? The answer is audience data, which can help you create more relevant and convincing ad campaigns.

With features like “Look-A-Like”, you can also reach a wider range of customers leading to higher sales and more profits.

It can also help marketing agencies get more customers for their clients. Retargeting ads increase a customer’s likelihood of purchase by 70%

Sources for Data Collection

The collection of audience data is a fundamental part of running an ad campaign. However, it can be challenging to collect the right kind of data. Understanding the purpose of any campaigns is pivotal before choosing a data collection strategy that works for you.

Here are some of the most common ways marketers use to collect audience data:

First Party Data: It is the data that you can get by interacting with a company. It’s the kind of information that tells you things like where you live, what products and services you’ve used, and how much money you’ve spent. First-party data is also called “owned” data because it’s collected by a company and owned by that company.First-party data can help businesses understand their customers and better target them with marketing, advertising, content, and other strategies. It offers a trustworthy, direct data track between a brand and the people who interact with it.

Second Party Data: It is a way of obtaining information about the people who interact with your website. It’s a crucial part of ensuring that your website works well and is accessible to everyone. In order to collect second party data, you need to give people an option to opt-out from having their data collected. You also need to make sure that the opt-out process is clear and easy for users. Brands can learn more about their own customers by using second-party data to create a more accurate image of their client base.

Third-Party Cookies: Third party cookies are small files that websites can place on your computer or mobile device when you visit a website. They may track your visits and behavior on other sites, and also collect information about what you do in order to target ads based on that activity. To create profiles of their target consumers, brand marketers employ third-party cookie data. They might also make use of this information to learn what other websites their visitors are visiting and create a personalized experience for them.

IP Address: Your IP address is a unique number that identifies your computer or other device on the Internet. This can be used by websites to identify you as a unique individual when they display ads online or conduct online surveys or research.Providing advertisements to the IP addresses browsing a certain internet network enables marketers to target customers on that network based on their IP address.

Social Media Platforms: These platforms allow users to publish content such as photos, videos and status updates using hashtags, images and text for others to see and comment on. As a result, each platform has its own algorithm for determining which content gets more exposure than others based on how well it links back to other content published by users who follow it. Brands focus on data through social media platforms, as they may improve the quality of their social media material, update their SEO tactics, keep track of how people see them, and begin focusing on influencers to help them promote their brands.

What future holds for Audience Data?

In the future, marketing will become more data-driven, thanks to advancements in machine learning and artificial intelligence.

Marketers are already using algorithms to predict customer behavior based on past performance, but they will soon be able to use those same tools to predict customer behavior with greater accuracy and precision. For example, a company could use its data on customer preferences and buying patterns to create custom content that’s relevant for each individual customer, and even tailor it to their physical location or other factors that might influence their decision-making process.

This is just one example of how audience data can change marketing in the coming years. There are many others out there, like predictive analytics that can forecast sales based on weather patterns or market trends; text analytics that can identify what consumers want from brands by listening to them talk about products; predictive modeling that can forecast sales based on past performance; and much more!

Conclusion

It is more than worthwhile to overcome the obstacles and the mystery while designing ad campaigns. When you have a complete picture of your customers, you can deliver them the right message at the right moment and avoid sending them any unnecessary or irrelevant messages.

If a retail company gave a personalized experience, 49% of customers stated they would probably make further purchases. As time goes on, the data will only become more accurate. As companies mine more and more of our digital footprints, our ability to connect with people on an individual basis will likely jump to the next level. And so marketing teams have a choice: either stay the course and ignore this new learning, or start preparing for changes in the years ahead. Around 55% of customers feel more at ease disclosing personal information to companies if it would be handled responsibly and in their favor.

As marketers, we are constantly looking for new ways to improve our business. But as important as data crunching is in the world of digital marketing, it’s not enough to just gather information about your audience. We must also consider the fact that people have a right to privacy when it comes to their personal data.

So how do we make sure that our customers know their information will be protected? And the best ways is’ by having a policy in place that communicates clearly what happens with their information and how it will be used.

Source - https://www.zappian.com/audience-data/

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