Clothing coupons which looked such an imposing array when issued melted to nothing before the onslaught of a coat and skirt, or a winter overcoat. A new kind of gold-digging was evolved by women of all ages, who took up the attitude that their husbands, sons, brothers and men friends would never need any new clothes and so might as well let them have their coupons.

This passage was written by Angela Thirkell in her novel Marling Hall set in the countryside of England which came out 1942 in the midst of World War II. In order to prevent the price of goods from skyrocketing, the British instituted a rationing system whereby people got an assortment of coupons that would allow them to legally buy clothing. Thirkell saw the humor in the scramble to keep well-dressed and within the law. Gold-digger is an insult usually directed at younger women who cultivate older men with money in order to share some of their gold via marriage or other means. Here, Thirkell made every woman into a gold-digger, or at least a coupon- digger.

Clothing for public wearing was more formal, more detailed, and as a result more expensive than what we wear now, so the value of coupons to women was far more than it would be today. True, men's fashions evolved very slowly, but the fabric wore out just the same.

You can find Thirkell's novels at Virago Books: https://www.virago.co.uk/?s=thirkell

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