cdp media - By keeping the AI use cases front and center, the CDP accelerator provides an integrated solution framework. Your CDP implementation is not just an aggregated repository of customer data with visualizations and basic segmentations.

Just made the slug on a press release say sleepy my life is complete I can go home now I've achieved everything I want in my career.

CLEVELAND — The Cleveland Division of Police and other city authorities have completed an internal investigation into whether Officer Ismail Quran posted antisemitic messages on social media before he joined the department. 

In a joint statement from Cleveland Mayor Justin Bibb and Cleveland Chief of Police Wayne Drummond, the city found that Quran did commit "hateful offenses," but are unable to discipline him since it happened before he joined the department.

"We are frustrated and disappointed that no charges can be filed against Officer Ismail Quran, despite extensive internal investigations by the Cleveland Division of Police (CDP), the City Prosecutor, and the Law Department," said Bibb and Drummond in the joint statement. "Officer Quran’s hateful offenses were communicated years before he was hired, making it impossible to successfully enforce discipline. In addition, this officer was hired in July 2018, prior to the implementation of key pre-employment, onboarding and training policies."

In addition, the city says they are mandating cultural competency training for all employees in the Department of Public Safety, including Quran. 

"Antisemitism and bigotry are reprehensible and have no place in our community or our police department. We have zero tolerance for hateful and dangerous rhetoric directed at our Jewish communities. This type of hate speech is a horrible example of explicit bias in our police force. We cannot emphasize strongly enough that discrimination of any kind, against anyone, simply will not be tolerated," Bibb and Drummond added.

Bibb and Drummond said city is also collaborating with the Anti-Defamation League (ADL) on a mandatory training program for all officers and leadership on inclusive policing, hate crimes, violent extremism, and hiring protocols. All employees in Public Safety will be required to successfully complete this training by the end of 2023.

In response to the update from Bibb and Drummond, the American Jewish Committee provided the following statement to 3News:

"The vicious antisemitic rhetoric used by the officer is unbecoming of any member of law enforcement. While he made those statements prior to joining the CDP, they are inexcusable for anyone who wears the uniform. We thank Mayor Bibb and Chief Drummond for their unequivocal condemnation of such language and for taking steps to ensure that hate and antisemitism have no place in Cleveland." 

As 3News' Neil Fischer reported in June, Quran was reassigned in June amid an investigation as to whether he posted antisemitic messages on social media during a period between 2013 and 2015.

The social media posts were brought to light before Quran's account was deactivated. StopAntisemitism claims the department's former "Officer of the Year made several disparaging remarks about Jews and even praised Adolf Hitler."

PREVIOUSLY: Cleveland police officer accused of posting antisemitic tweets years ago

"We are asking that the Cleveland Police Department and again the mayor's office of Cleveland to not only terminate this officer, but rescind any and all awards that have been granted to him," StopAntisemitism executive director Liora Rez said in a statement.

Quran received the Cleveland Division of Police's Officer of the Year award in 2019.

A non-disciplinary letter of counseling to Quran will be placed in his personnel file.

The statement from Bibb and Drummond closed with the following message:

"Under the circumstances, these are the steps that we can take as a city to reinforce our values and expectations of all employees and help the community heal. We fully expect our police officers—and all who serve the public across the city—to provide the highest levels of professionalism and respect to all citizens.

While these actions cannot undo the hurt and anger this officer’s behavior has caused our Jewish community, we hope that they illustrate how seriously we take this situation.

This situation amplifies why police reform is necessary. The Cleveland Community Police Commission—designed to be one of the strongest citizen oversight commissions in the United States—was created to improve responsible policing. Members of the newly formed commission will be announced in the coming weeks."

Nile Archer's Blog: Marketing Insights

Is streamlining fan user data the most effective way to generate effective marketing campaigns for Sports?

The NBA has entered into a multi-year, league-wide partnership with the fan engagement platform StellarAlgo, according to a press release. The league has also taken an equity stake in the company, which was founded in 2016. 

In 2017, the LA Kings (AEG) partnered with StellarAlgo a customer data platform (CDP) that helps organizations in the sports and entertainment industry improve their fan engagement strategies. It uses data analytics and machine learning algorithms to identify and target high-value fans, personalize marketing messages, and optimize ticket sales and revenue. The platform also provides insights on fan behavior, preferences, and demographics, which can help organizations make data-driven decisions to enhance the fan experience and increase fan loyalty. StellarAlgo's clients include professional sports teams, college athletics programs, and live entertainment venues.

Approximately, 72% of consumers only engage with marketing messages that are personalized to their interests according to ProemSports.com

Personalized messages feel more relevant, valuable, and tailored to their specific needs and preferences. Personalization allows marketers to create more targeted and relevant messages that are tailored to each individual's interests, behaviors, and preferences. When consumers receive messages that are personalized to their needs, they are more likely to pay attention and engage with the message, leading to higher response rates, conversions, and sales.

Furthermore, personalized messages help to build stronger relationships between consumers and brands. When consumers feel that a brand understands their needs and preferences, I feel like they are more likely to trust and be loyal to that brand over time.

Hells Angels Trending  and then I couldn’t stop reading

Fly high.

https://globalnews.ca/news/9003361/hells-angels-toronto-memorial-procession/?utm_source=dlvr.it&utm_medium=twitter

Comments on Twitter are eye popping. 

I continued to read comments and came across this link.

I continued to read Links to other cases 

https://www.thestar.com/news/gta/2022/07/20/massive-gambling-case-against-gta-hells-angels-falls-apart-over-trial-delay.html?utm_source=dlvr.it&utm_medium=twitter

I noticed  Oakville mentioned and that matches Angelina’s IMDB?

The article mentions mobsters in york region and a date listed.

I googled ‘mob york’ and the date and this is what came up

https://globalnews.ca/news/5541105/project-sindacato-york-regional-police/

The Figliomeni crime family which was directly associated with Italy's 'Ndrangheta

https://nationalpost.com/news/guest-list-for-ontario-mobsters-wedding-could-offer-clues-about-motives-for-his-murder

I then realized Bentivegna is familiar 

https://www.imdb.com/name/nm1894782/

It is Sicilian. House of Gucci. Lady Gaga. Al Pacino.   

https://i-d.vice.com/en_uk/article/ne8ywk/lady-gaga-gucci-murder-movie

https://movieweb.com/house-of-gucci-interview/

Roberto is British Born. 

Social Media reveals Roberto was Angelina’s Interview when MISSING!

https://www.facebook.com/notes/10164143024190237/

Thank you to the journalist from Toronto that updated their article about 

6 degrees of separation.

Angelina and Roberto are connected. 

Could give insight into the possible theory’s on how she went missing.

Hells Angels and Mob wars in Ontario

https://voiceonline.com/ontario-spillover-effect/

https://www4.tornadomovies.co/celebrity/angela-thompson-R54sRhkrEv

Biofather died in fire reportedly 

I am going to dig deeper here and circle back to Markle 

If Emmanuel Jal knows Markle

And Emmanuel Jal knows Angelina

How did each meet one another

Social media reveals Angelina met Emmanuel through biological sister 

Emmanuel Jal and Markle have many years with various ‘engagements’ 

The speculation Cory gave Markle 50K or something. 

Cory is connected to an Austrian Montreal-Ontario family 

https://en.wikipedia.org/wiki/Frank_Stronach

Frank is into race horses 

https://canadianthoroughbred.com/horse-news/queens-plate-winner-shaman-ghost-guru-entry-new-adena-north/

Shaman Ghost raced only twice as a two-year-old, finishing out of the money both times.[1] "He was never a precocious two-year-old. He was a slow learner," his trainer Brian Lynch said later. "I always thought he was talented, it just took him a few starts to get it together."[

The video below is of the Groom for Frank  Velmer Garcia & Shaman Ghost

https://www.youtube.com/watch?v=XVtEXfLjzLs

Who do you think worked at Woodbine during covid equine support?

Valmer Garcia and Angelina/Angela

Another search for Woodbine reveals 

https://www.facebook.com/CDPRacing/photos/pb.100064255106275.-2207520000../878321139184935/?type=3

I researched polo on google and CDP which brought up Brandon Phillips.

I looked into Brandon and found Peter Brant.

http://www.kdhamptons.com/new-kdhamptons-lifestyle-diary-professional-polo-player-brandon-phillips/

Now back to the underworld connections and Markle 

The Vancouver and California were liked to Russian Oligarch

https://www.cbc.ca/news/canada/british-columbia/vancouver-island-mansion-harry-meghan-yuri-milner-pandora-1.6419328

https://www.dailymail.co.uk/news/article-8625319/How-Prince-Harry-Meghan-Markle-snapped-14-7m-dream-home-monster-Russian-tycoon.html

and the ugly

https://www.dailymail.co.uk/news/article-8625319/How-Prince-Harry-Meghan-Markle-snapped-14-7m-dream-home-monster-Russian-tycoon.html

Now to Suits Cast on Markle and ‘criminal mastermind’.

https://www.express.co.uk/news/royal/1312910/meghan-markle-news-prince-harry-royal-family-suits-criminal-mastermind-tv-show-usa-spt  

Now to Markle and Mafia link

https://www.archyde.com/meghan-markle-an-embarrassing-photo-with-a-mobster-resurfaces/

Now to Doria 

https://www.quora.com/Is-it-true-Meghan-s-mother-Doria-Ragland-has-a-criminal-record

Now to calling Markle related to serial killer 

https://www.oxygen.com/crime-time/is-meghan-markle-related-to-serial-killer-hh-holmes

Mr Mudgett told the Channel 4 documentary Meet The Markles: 'We did a study with the FBI and CIA and Scotland Yard regarding handwriting analysis.'It turns out [Holmes] was Jack the Ripper. This means Meghan is related to Jack the Ripper.'He said of the Markle link: 'I don't think the Queen knows. I am not proud he is my ancestor. Meghan won't be either.'

https://www.dailymail.co.uk/news/article-5726751/TV-documentary-claims-Meghan-Markle-related-Jack-Ripper.html

Now Markles 

https://www.lifeandstylemag.com/posts/thomas-markle-claims-meghan-gave-her-wedding-guests-weed/

https://www.oregonlive.com/trending/2018/05/meghan_markles_oregon_nephew_i.html

https://www.lipstickalley.com/threads/revenge-meghan-harry-and-the-war-between-the-windsors.4956870/

Other News from Twitter on Hells Angels 

NEW: #Kamloops RCMP and CFSEU announce arrests of three members of the Throttle Lockers, a Hells Angels “support” club. Shawn Carlisle, 49, Falkland, Zale Coty, 53, Kamloops, and Jacob Cavanagh, 29, of Kamloops. Guns, cash, cash counting machines, Fentanyl and Cocaine seized.

Can not unsee 

https://variety.com/2020/tv/news/ricky-grevais-golden-globes-monologue-best-jokes-1203457004/

Toss in a little gold 

“So lots of big celebrities here tonight. I mean, legend, icons, yeah? This table alone Al Pacino, Robert De Niro, Baby Yoda … Oh, that’s Joe Pesci! I love you, man; don’t have me whacked.”

End with Dr. Phil 

https://www.facebook.com/drphilshow/posts/dr-phil-says-that-if-you-are-a-victim-of-abuse-you-dont-need-to-suffer-in-silenc/10157144759478909 

Angelina Bentivegna writes I did reach out but Dr. Phil didn’t answer.

Would this mean at some point she reached out to Oprah?

What would the timeline be? 

JMO

Reflective Journal: Insights from Brian Morrison’s Talk on Loyalty and Digital Media Marketing

As a postgraduate student in digital media marketing at George Brown College, I recently had the incredible opportunity to attend a lecture by Brian Morrison, a senior director at Rexall and a proud alumnus of our school. Brian’s session was full of  precious knowledge and experience in modern marketing strategies, sharing insights into customer loyalty programs, personalization, and media channels, coupled with his inspiring career journey. In this blog, I’d like to share the key takeaways from his informative and inspiring talk, and explore how these insights could shape his career path.Let’s go!

The Speaker's Message

Morrison shared his profound knowledge on the significance of loyalty programs, digital media marketing, and analytics. He began by sharing the multifaceted benefits of loyalty programs. These programs are not just about rewarding customers but are crucial in collecting valuable customer data, gaining deep customer insights, and using these insights to create direct marketing channels, allowing to enhance personalization and effective customer relationship management.

Morrison explained how the role of a Customer Data Platform (CDP) integrates various owned direct channels, customer service interactions, in-store touchpoints, and digital media channels to facilitate personalized offers and promotions, which can significantly boost customer engagement and loyalty. Along with sharing how different media can be effective in each funnel stage, he also had a discussion with us on measurement KPIs, stressing the importance of tracking impressions, clicks, views, site traffic, and sales to optimize marketing efforts. In addition, he addressed the advantages of shifting to digital media, such as enhanced audience targeting, continuous engagement, flexible investment options, real-time measurement dashboards, and the ability to test and learn from various campaigns.

Throughout the session, Morrison maintained a conversational tone, not only kept us engaged but also allowed for a deeper exploration of the topics discussed. The use of real-world examples clearly showed how the marketing theories we learned are used in real life situations.

At the end of the session, he did a case study asking two questions about how our chosen brand can improve on digital media connection.  After listening to each group’s sharing,  he also provides some valuable insights and stories with us, which really deepen the impression of how digital media is affecting nowadays marketing strategies.

Key Learnings from the Speaker

From Morrison’s speech, I learned the critical role loyalty programs play in modern marketing strategies. They not only help in collecting valuable customer data but also enable personalized marketing efforts that can significantly improve customer retention and satisfaction. When he mentioned how Customer Data Platform offers  a cohesive approach to managing customer interactions across multiple touchpoints and channels, I was especially intrigued since it relates the most with the project I did about how we can utilize collected data in each channel to help bettering customer relationship management while I was in university. 

I am super excited that I get to associate my experience from his sharing. I reflected a lot when he was talking about media channels and their roles in different stages of the marketing funnel. I wondered if we had the resources to choose a different  media mix, maybe the project I did in college would reach a totally different, and a more quantifiable outcome. 

Reflecting on Brian Morrison’s Career Path

Morrison’s journey from business administration to digital marketing, the shift, although, might not be a complete huge change, must require a lot of adaptation and learning in the progression of becoming a senior director at a big chain drug store. For me, it was a powerful reminder that one’s career path is not linear and that the ability to pivot and embrace new opportunities is crucial. Moreover, as a marketer, the ability to stay ahead of trends and a quick adaptation of a fast-changing marketing environment is a need. In addition, continuous learning, implementing and testing would be our jobs, and this is what excites me the most to be an aspiring marketer, we get to keep seeking new knowledge and skills. As I continue my studies at George Brown College, I am excited to apply these lessons and explore new opportunities in the dynamic field of digital media marketing.

Adobe Experience Platform innovations

At the Adobe Summit in Las Vegas on 26 March 2024 (billed as the world’s largest Digital Experience Conference), the company announced several Adobe Experience Cloud innovations that enable brands to unify customer data across their organization. This is said to be a necessary ingredient to implement and derive value from generative AI. The idea is that a single view of customers across every channel, allows AI to analyze data and deliver actionable insights in real-time. Brands can then drive activation across marketing channels with applications built on the Adobe Experience Platform for delivering one-to-one personalization.

While these innovations or tools and platforms may at first seem like arcane jargon, they are interesting for media and entertainment publishers as they prepare for a cookie-less world by investing in improved customer data collection and analytics. Ultimately they will have to analyze the data using AI and use it for customer engagement and possibly, in a ‘privacy-centric’ way leverage this data with their partners including advertisers and or brands.

Major releases announced at the summit include an upcoming Adobe Experience Platform AI Assistant with access through a conversational interface that enables brands to make high-value data residing in enterprise data warehouses actionable – within customer experience workflows and without the need to move or copy the data into Adobe Experience Platform. This would give first-party data activation capabilities to advertisers and publishers collaboratively on the Adobe Real-Time Customer Data Platform (CDP). Adobe uses the expression ‘Federated Audience Composition’ which it says allows its customers to decide what data to use when and avoid unnecessarily duplicating data sets or integration patterns.

The AEP AI Assistant’s conversational interface can answer technical questions and will automate tasks, simulate outcomes and generate new audiences and journeys within applications such as Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics.

“Brands have relied on Adobe Experience Platform and Adobe enterprise applications to deliver personalization at scale, an imperative that is greatly accelerated in the era of generative AI,” said Anjul Bhambhri, senior vice president of Adobe Experience Cloud. “Adobe Experience Platform innovations such as an AI Assistant powered by generative AI enable brands to understand individual customer context and generate tailored omnichannel experiences. This increases productivity and boosts experimentation of new ideas, all while ensuring brands adhere to strict governance and security controls.”

In a world without third-party cookies

Marketers have relied on third-party cookies to glean insights that support advertising campaigns and personalization. In a world without third-party cookies, brands need new ways to discover, reach, and measure high-value audiences. A new offering in the Adobe Real-Time Customer Data Platform portfolio, Real-Time CDP Collaboration empowers teams to make the most of their first-party data and safely collaborate with trusted partners in a privacy-centric manner. Marketers can discover and reach high-value audiences, activate campaigns and measure advertising effectiveness all without the need for third-party cookies.

To enable successful and scalable collaboration for brands, Adobe is offering a flexible approach – allowing customers to securely leverage data from any source, including Amazon Web Services (AWS), Databricks, Google, Microsoft Azure, and Snowflake, among others. In addition, identity partners such as Acxiom, Blockgraph, Experian, LiveRamp, Merkle and Unified ID 2.0 will help brands scale their audiences.

Adobe is partnering with NBCUniversal as the first publisher to allow brands to discover and reach audiences with the media entertainment company’s proprietary first-party data and campaign delivery data to better understand audiences’ viewing habits and interests. Businesses can then utilize the insights to inform and activate marketing campaigns directly, across any digital property within NBCUniversal’s portfolio, with engagement metrics to support a holistic measure of ad performance.

Federated Audience Composition

Adobe says, Federated Audience Composition enables brands to make high-value data residing in enterprise data warehouses actionable within customer experience workflows while minimizing the need to move or copy data into Adobe applications. Adobe Real-Time CDP and Adobe Journey Optimizer enable practitioners to build audiences, enrich customer profiles with aggregated signals, make journey decisions to power engagement and personalize channel content in the moment —with data and audiences federated from data warehouses and data platforms including AWS Redshift, Azure Synapse, Databricks SQL, BigQuery and Snowflake. This creates a seamless marketer experience while ensuring data security and data administration controls are respected.

Everything to know about SEO Services:

SEO (Search Engine Optimization) is an essential component of any business digital strategy. It helps in building business online visibility in search engines along with generating traffic for the websites. SEO services help businesses to improve their quality and profitability online. It is one of the key features of gaining traffic organically. Techflye is one of the best SEO company in Bhubaneswar for all your SEO needs.

What do SEO services include?

Basically, there are three types of SEO, namely,

ON-PAGE SEO- On – page SEO includes content like blogs, business content, product copy, and web copy.

OFF-PAGE SEO- Off-page SEO includes backlinks and another SEO strategy.

TECHNICAL SEO- Technical SEO includes site indexing to help bot and page crawlability, speed, and security.

A wide range of SEO services include:

Custom Strategy: Custom Strategy is the core component of SEO services. A personalized business approach for your business can maximize the Return on Investment (ROI).

SEO audit: Every SEO service should include an SEO audit. An SEO audit report provides an in-depth look at the current SEO strategy, performance, and issues preventing your website from ranking. SEO service provider helps evaluate your SEO improvements.

Off-page optimization- Off-page optimization refers to the optimization factors outside your websites that influence your ranking in search results. Such as backlinking, which can shape your ranking in search results. As a part of SEO service provider, they often provide the following for off-page SEO optimization:

Promotes your website content to bloggers and webmasters

Developing shareable content for your website’s blog

Monitors your company’s mention across social media by users.

Optimize the Google My Business profile.

On-page Optimization- This helps in updating title tags, meta descriptions, and header tags for search. Deliverables like creating sitemaps, auditing website information architecture, redirects, and internal linking structure, optimizing your site images according to the best practices, researching and optimizing your website with valuable and relevant keywords, producing new, SEO-friendly content for your website, and analyzing the usability, speed, and design of the website are all included in the on-page optimization.

Monthly reports – Monthly reports indicates the transparency of the SEO services. Regular monthly reports include Organic traffic, lead and sales generation, and rankings.

First-party data This includes a landing page builder, CDP, and email marketing software.

Conclusion:

Lastly, SEO is that aspect of your business that can help your business grow and reach its highest potential. Unlock all the benefits of affordable SEO services in Bhubaneswar with Techflye.

For more details visit our website https://techflye.com/

Emilia Romagna, al via il primo bando regionale di 'basket bond': messo a disposizione delle aziende un fondo di garanzia da 25 milioni di euro

Emilia Romagna, al via il primo bando regionale di 'basket bond': messo a disposizione delle aziende un fondo di garanzia da 25 milioni di euro.  Tra gli interventi previsti: la riqualificazione energetica, l'utilizzo di energie rinnovabili per gli impianti, i processi di economia circolare e la transizione ecologica. Bper Banca attraverso la direzione Corporate Investment Banking aiuterà le imprese emittenti a strutturare il proprio mini-bond. L'operazione è possibile grazie a un protocollo d'intesa siglato tra la Giunta regionale e Cassa Depositi e Prestiti Bologna – Dagli investimenti per la riqualificazione energetica e l'utilizzo di energie rinnovabili, associati anche a opere di miglioramento e adeguamento sismico, fino agli interventi per lo sviluppo di impianti e processi di economia circolare e per la transizione ecologica delle imprese. Sono questi gli obiettivi degli investimenti che le aziende dell'Emilia-Romagna potranno finanziare con il primo bando regionale di emissione di basket bond da 100 milioni di euro grazie alla garanzia messa a disposizione dalla Regione pari a 25 milioni. Con un canale di accesso al credito alternativo al tradizionale canale bancario, viale Aldo Moro punta a sostenere investimenti delle imprese in linea con l'obiettivo e le risorse del programma regionale Fesr 2021-2027 sui temi di sostenibilità, decarbonizzazione, biodiversità e resilienza. Oggi a Bologna, nella sede della Regione, la presentazione del primo bando regionale con gli assessori regionali Vincenzo Colla (Sviluppo economico e Green economy) e Paolo Calvano (Bilancio), il vicedirettore generale e direttore business di Cdp, Massimo Di Carlo e Marco Mandelli, chief Corporate & Investment Banking Officer di Bper Banca. Nel dettaglio, l'operazione poggia sul protocollo d'intesa siglato tra la Giunta regionale e Cassa Depositi e Prestiti (Cdp) che ha avviato un rapporto di collaborazione proprio per promuovere l'emissione di obbligazioni da parte delle piccole e medie imprese della Emilia-Romagna. Inoltre, la garanzia rilasciata dalla Regione consentirà lo sviluppo di un volume di credito complessivo pari a quattro volte il fondo messo a disposizione, per un totale appunto di 100 milioni di euro. Bper Banca aiuterà le imprese emittenti a strutturare il proprio mini-bond, quale arranger del programma, e, insieme a Cassa Depositi e Prestiti, agiranno come investitori, sottoscrivendo ciascuna il 50% delle emissioni totali. "Un aiuto concreto alle imprese dell'Emilia-Romagna per investimenti all'insegna della sostenibilità, decarbonizzazione, biodiversità e resilienza- hanno detto Colla e Calvano-. Questi strumenti di finanziamento parallelo al sistema bancario sono finalizzati proprio a consentire l'accesso al mercato dei capitali a medie imprese o a quelle società a piccola e media capitalizzazione che, altrimenti, non avrebbero singolarmente l'appetibilità per attrarre a sé investimenti da parte di investitori qualificati e istituzionali". "Con il nuovo programma presentato oggi, prosegue e si rafforza il percorso di Cdp al fianco delle imprese del territorio, in sinergia con le istituzioni e il sistema bancario- ha dichiarato Di Carlo-. L'utilizzo dei Basket Bond e della garanzia regionale rappresenta un enorme opportunità di sviluppo per le aziende in quanto, grazie all'importante effetto leva presente in queste strutture, per ogni euro di risorse pubbliche impiegate vengono mobilitati quattro euro di finanziamenti per le Pmi della Regione. Inoltre, Cdp si conferma leader di mercato avendo partecipato a tutte le principali operazioni di Basket Bond in Italia, dal programma dedicato agli obiettivi Esg a quello per la promozione dell'innovazione tecnologica, che hanno visto coinvolte più di 240 società, per un importo di emissioni totali che supera il miliardo di euro". "Bper Banca partecipa attraverso la direzione Cib- ha spiegato Mandelli - a questa importante operazione dimostrando ancora una volta una grande attenzione per la crescita delle imprese del territorio, con focus particolare rivolto alla transizione energetica. Abbiamo una struttura che ci consente ormai di intercettare aziende di dimensioni diverse e con necessità strategiche differenti, offrendo strumenti di finanziamento tradizionali o altri più moderni e alternativi" Il bando I basket bond sono pacchetti di mini-bond emessi dalle imprese: possono accedere allo strumento le Pmi con almeno una sede operativa in Emilia-Romagna, a eccezione delle imprese operanti nel settore dell'agricoltura e della pesca e dell'acquacoltura. I mini-bond vengono ceduti, attraverso un articolato sistema di cartolarizzazione, a investitori istituzionali. I basket bond rappresentano lo strumento principale attraverso cui la Regione può sostenere l'accesso a canali alternativi di finanziamento per le imprese del territorio. Tra le caratteristiche del programma di emissione, sono previsti tagli dei mini-bond da un minimo di 2 a un massimo 4,8 milioni di euro, con una durata fino a 8 anni e possibile preammortamento fino a 24 mesi. Grazie alla presenza della garanzia regionale di prima perdita, le imprese emittenti conseguiranno un importante risparmio in termini di minor costo del credito.... #notizie #news #breakingnews #cronaca #politica #eventi #sport #moda Read the full article

Customer Data Platform Accelerator for Media Publishers and Agencies - CDP Media

Ignitho’s CDP accelerator for media publishers and agencies allows implementations in as little as 2 weeks.

Woz CDP Insightful Trends for Customer Growth in 2024

In today's digital age, businesses are constantly seeking innovative ways to enhance customer engagement and drive growth. Woz, a leading cloud-based CDP & marketing technology company, is at the forefront of this revolution.

With their Data Transformation and Activation Platform, Woz empowers enterprises to collect, transform, and activate data for unprecedented business growth and engagement. As we move further into 2024, let's explore some insightful trends that Woz predicts will shape customer growth strategies.

AI-Driven Personalization

Personalization has been a key focus for marketers, but in 2024, AI-driven personalization will take center stage. Woz's Predictive AI helps enterprises analyze trillions of customer touchpoints across various digital platforms. This data-driven approach allows businesses to deliver hyper-personalized experiences, driving customer loyalty and retention.

Omni-Channel Marketing

With 100+ Martech and Adtech integrations, Woz provides advanced options for campaign optimizations. This enables businesses to create cohesive marketing campaigns across multiple channels, including Email, Connected TV, SMS, Websites, and Social Media. By reaching customers where they are, businesses can maximize their reach and impact.

Data Privacy and Control

As data privacy concerns continue to grow, businesses are under increasing pressure to ensure the security of customer data. Woz CDP platform prioritizes data privacy and control, providing businesses with the peace of mind that their customer data is protected. This commitment to data privacy enhances customer trust and loyalty.

Real-Time Analytics

In 2024, real-time analytics will be crucial for businesses looking to stay ahead of the competition. Woz's platform allows businesses to track customer interactions in real-time, enabling them to make informed decisions quickly. By leveraging real-time analytics, businesses can identify trends and opportunities for growth, ultimately driving revenue.

Integrated Customer Journey Mapping

Understanding the customer journey is essential for delivering personalized experiences. Woz platform facilitates seamless integration across advertising, marketing, and data management partners, enabling businesses to map the customer journey comprehensively. 

By gaining insights into customer behavior, businesses can optimize their strategies to drive growth.

Final Thought 

Woz is poised to revolutionize customer growth strategies in 2024 with its innovative solutions. By leveraging AI-driven personalization, omni-channel marketing, data privacy, real-time analytics, and integrated customer journey mapping, businesses can drive unprecedented growth and engagement. As we navigate the evolving landscape of digital marketing, Woz remains a trusted partner for enterprises seeking to unlock their full potential.

Marketing Information Management Strategies

Marketing information management strategies designed to align team insights and perspectives can improve communication and encourage collaboration, increasing effectiveness and fostering success in business environments. Marketing information management also reduces the risk of data breaches, an important aspect considering that data compliance violations cost businesses much more than financial losses. An effective marketing information management strategy includes plans for storage and reporting as well as tracking items such as click-through rates for advertisements. Internal Data Internal data is an indispensable element of marketing information management strategies, from sales figures and customer satisfaction surveys to product performance reports and company-specific performance measurements. By collecting and compiling this data in an MIS system, businesses can create reports with pinpoint insights useful to the entire organization. Marketing teams may employ attribution models to gain an accurate picture of how customers are engaging with their products, providing valuable data that allows them to plan more effective digital and social media campaigns that generate leads. Customer service teams may use similar data for improved interactions with existing customers as well as connecting more readily with prospective ones. Marketing information management can also assist companies in staying compliant with industry regulations, including those concerning data collection and sharing. When data is centralized, it becomes much easier to ensure employees adhere to stringent security guidelines to protect customer and prospect data. Marketing Information Systems Many MIS software packages enable users to set up automated workflows that keep information updated and accessible. Reports generated from this software allow for rapid identification of any discrepancies or errors and correction quickly; this can prevent data from becoming outdated and inaccurate and disrupt business decision-making processes. Marketing information systems provide companies with numerous time and resource savings by eliminating the need to manually collect and compile data across departments. By consolidating all this data into one system, all this information can more easily be shared among departments - for instance, a marketing team might use this data to develop reports that give sales or customer service teams insights they need to generate new leads or convert prospects into sales opportunities. An MIS can not only facilitate accessing marketing data for different departments, but it can also generate reports that are simple and easy for employees who do not work directly with it daily to understand. Marketing reports such as brand awareness or return on investment reports can be created that provide useful data that is easy for all employees in any department to digest; such reports are especially beneficial when working with new staff who might not understand marketing terminology. Third-Party Data Marketers collect various kinds of data through marketing programs, from first-party data collected directly by brands to partner or purchased information which becomes second and third-party data, plus "zero-party" (declared data provided voluntarily by customers such as their communications preferences in response to surveys). Customer Data Platforms (CDPs) serve as a central repository for all this data, housing both first- and third-party records in one convenient place. Your team can manage these platforms so all departments have easy access to the information needed for making better decisions. Marketing programs your company runs with partners can also yield second-party data that are extremely relevant, such as web cookie tracking on digital properties like websites and mobile apps. It can provide insight into product purchases, newsletter subscriptions, social media interactions, and customer support calls as well as support calls relating to customer success calls - but the most useful data comes from research methods such as focus groups or interview responses. Third-party data can be purchased from third-party providers and typically has much broader coverage than the first two forms of data. Aggregators take data sets from multiple sources and organize them for sale to businesses, while government agencies or nonprofit organizations might also source them. Many brands rely on third-party data to round out their understanding of their audience's behavior, providing a complete view. Third-party data allows businesses to see who the target market is and what their needs are, giving them the ability to target specific ad campaigns more effectively. The Marketing teams can gain information from third-party systems depending on the report they're running. For instance, competitive intelligence reports show what products and services your competitors offer that could inform planning their marketing strategy. Marketing Intelligence Reports Marketing teams that lack access to organized and clear data risk making ill-informed decisions that lead to overspending or missed opportunities. By investing in a marketing information management system designed to centralize all relevant data and reporting, companies can ensure clarity for decision-making processes by arming themselves with facts for every decision they need to make. Marketing information management not only allows businesses to easily analyze the effectiveness of their current marketing strategy but is also an effective means for identifying emerging trends and opportunities within their industry. By keeping tabs on global, national, and local market trends businesses can stay ahead of the competition by making informed decisions that keep them profitable. Marketing Information Management Systems provide reports and insights for all departments within an organization, from sales to public relations to customer service. All departments can use data-driven insights to optimize their products and services for greater customer engagement, thus creating an easily identifiable brand across the organization. Integrating all your marketing research into one system allows you to easily generate tailored reports, accessible across the organization with just one click. This saves both time and effort for departments seeking data-driven decisions. Once your company begins the implementation of a marketing information management system, take your time testing everything and double-checking reports before releasing them to clients. The management of all your marketing data may seem like a difficult feat. But with proper strategies in place and tools and systems in place, you can streamline this process. You can use it to your advantage to create an invaluable asset for your entire company. Additional Marketing Research Businesses require as much information as possible to create the optimal marketing strategy. But all that information can quickly become overwhelming without an organizational system in place. Marketing information management involves collecting, organizing, storing, and analyzing valuable marketing research data such as sales reports, campaign results reports, marketing software analytics reports, or competitor analyses. This process helps streamline business operations while improving marketing efficiency. This also helps by giving companies an edge by giving insights into target audiences and market trends. Marketing information management is a multi-step process. It includes setting clear goals, collecting diverse data sources, analyzing them for actionable insights, and effectively communicating those findings to relevant departments. Establishing an effective marketing information management system takes time and effort. But once implemented successfully it will provide every department with access to all the data they require to make informed decisions and meet marketing goals. Effective Marketing Information Management Team An effective marketing information management team can also prove advantageous for businesses. It also allows them to focus their attention solely on this process and ensure its smooth running. A top-quality system should include data validation as a vital step for accurate and valid data points. This helps prevent human error from altering information or derailing marketing strategy strategies. Data about customer behaviors and preferences allows marketers to develop targeted digital ad campaigns. It helps in increasing customer engagement while driving sales growth. Meanwhile, predictive analytics help companies optimize their marketing budgets by identifying cost-effective methods. Many teams can benefit from marketing information management, including sales, customer service, product teams, and executives. By giving these teams easy access to marketing data. They can use it to gain a deeper understanding of their audience and develop more targeted campaigns. Furthermore, data on market trends and competitor activity can assist marketers. Marketers can decide how their marketing dollars should be spent most effectively. 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How To Build An Superior Marketing Stack With Real Life Examples

According to Ascend2’s March 2019 survey, 67% of entrepreneurs are including new kinds of MarTech to the stack on a quarterly or month-to-month foundation. Integrate your marketing metrics from over 40 sources and visualize them utilizing pre-loaded reports and dashboard templates. This tool allows agencies to mix and match their information from completely different sources into one dashboard, and visualize an entire overview of enterprise performance. That’s why best-in-class entrepreneurs leverage event technologies with all-in-one tools that permit them to see the large picture, and provide prospects more related and on-target communication. They may help groups promote their occasion earlier than with issues like custom invites, interact with their enterprise throughout by way of customized apps, and report the outcomes afterward with highly effective analytics. Nearly 60% of companies spend between $1,000 and $5,000 on search engine optimization instruments every month. To do that effectively requires a degree individual or group who can lead alignment and take possession of selling technology. In truth, our analysis reveals they’re used some 678.7k occasions a 12 months across social and the web – however how usually they’re used appropriately is another story all together. Managing paid promoting across search engines and social media requires lots of repairs if you are trying to maintain strong campaigns speaking many messages. Dive deeper into search engine promoting with our inventive ways to use paid search, and plan your campaigns with our Pay-Per-Click Campaign Toolkit. As an additional validatory check, case research, testimonials and logos of different well-standing companies who work with the chosen product can be a testament of that company’s capacity to service and scale with business leaders. Ultimately, those options don’t matter very a lot should you don’t get the proper steering on how to use them, or when you can’t count on the support team to be there when something goes wrong. Early on within the evaluation course of, it’s crucial that the one that might be sponsoring and buying the software understands his or her wants and maps these to product features and capabilities. The stage of involvement from different department leads varies across the totally different stages of evaluation, and oftentimes it’s not a strictly linear process. This isn't a simple or easy question to reply, but if you’ve read this far, you already have much of the information you’ll want to begin out designing your tech stack for fulfillment. Business intelligence tools pull crucial information from different departments, documents, and other software, to provide decision-makers with the data they want to choose where to go subsequent. Only a miserable 22% of marketers are satisfied with their conversion charges. If you’re not certainly one of them, you’ll want an optimization device that can assist you improve your website and landing pages. Large language fashions (LLMs) are revolutionizing how companies talk with their information. Customer data platforms (CDPs) acquire data on customers to provide you a whole view of your customers past the gross sales cycle. These platforms assist you to get a clearer picture of your viewers, so you'll have the ability to ship marketing materials most related to them. Whatever instruments you select on your marketing stack, simply keep in thoughts that the technology you choose should additionally connect into your strategy – not the other method around. From what reside chat software program they’re utilizing to interact their visitors, to how they’re measuring success, we partnered with three leading firms to get a behind-the-scenes look at how the world’s high marketing groups function. Once a viewer enters their data, they're mechanically added to your email listing utilizing Wistia's e-mail integrations, together with e mail marketing software program like Campaign Monitor and Mailchimp. Stephanie Hood is an skilled marketing professional and Editor of The CMO. She now enjoys connecting with the world's top executives to study their secrets and techniques to business success, and shares those insights right right here together with her neighborhood of like-minded professionals. digital technology in marketing The technology is majorly utilized in the sphere of digital marketing however is also used in optimizing marketing efforts across various marketing channels. The new digital era has enabled brands to selectively goal their prospects that may potentially be thinking about their model or based on earlier browsing pursuits. Businesses can now use social media to pick the age vary, location, gender, and interests of whom they want their targeted submit to be seen. If you’re constructing out your marketing stack and want to make certain that your group can take action in your marketing knowledge, make experience optimization software a key part of your strategy. Specific marketing technology can make posting, responding and managing social media accounts extra efficient by automating issues like cross-posting the same content to completely different websites, scheduling posts and resizing images. Some social media tools also provide prompts for making content that appeals to your buyer and profiling systems to know who your followers are and how they work together with your brand. In most cases, such as with MarketingCloudFX, you'll find a way to mechanically personalize your content. Marketing performance management (MPM) software program helps firms analyze the success of their marketing. These platforms can analyze marketing information, make predictions, and optimize marketing strategies to improve performance. For more particulars on our course of, read the total rundown of how we choose apps to characteristic on the Zapier weblog. By understanding the elements, advantages, and disadvantages of martech, marketers could make informed choices and unlock the true potential of this transformative area. Feefo is one other evaluate software that helps you gather, consider, reply to, and implement evaluations on your website. Their superior analytics allow you to discover developments in your reviews and consolidate knowledge mechanically to keep away from wasting time.

Imagine living in a future where advertisements follow you on social media based on your expressed feelings rather than where you click. 

Or a future in which the distinction between advertising and reality is blurred by personalized virtual billboards in the metaverse. 

Global digital ad expenditure is expected to reach an astounding $829.32 billion by 2024, as reported by Statista. This indicates the industry’s enormous potential as well as its intense competitiveness. 

Thus, how can you, as the astute expert in digital marketing, successfully negotiate this dynamic environment and guarantee your clients’ success? Don’t worry; this post will provide you with the necessary information and trends to conquer the future of digital advertising.

Accepting the Power of Customization:

Gone are the days of one-size-fits-all, generic advertisements. Personalized experiences are what customers want, and digital advertising is no different. According to McKinsey & Company, personalization can increase marketing ROI by 5-8 times, highlighting its vital role in the data-driven world of today. To better target your advertising campaigns, use customer data platforms (CDPs) to gain insight into the demographics, interests, and habits of your target audience. Recall that grabbing attention and encouraging conversions require relevancy.

The Rise of Automation and Artificial Intelligence:

Digital advertising is going to be shaped by the realities of artificial intelligence (AI), which is no longer science fiction. AI automates jobs, optimizes workflows, and enables large-scale personalization of experiences through chatbots, programmatic buying, dynamic creative optimization, and predictive analytics. Accept these developments to keep ahead of the competition, maximize campaign performance, and free up time for strategic thought.

Metaverse in digital marketing

The Metaverse Inviting Fasten your seatbelts, because the metaverse is about to completely transform the way we communicate with brands. Imagine dynamic billboards that react to your emotions, or immersive virtual experiences that make your clients’ products come to life. The Indian freelancer for digital marketing Nandan Bhutti puts it well when he says, “The metaverse presents a goldmine of opportunities for brands to connect with audiences on a deeper level and create truly unforgettable experiences.” You should familiarize yourself with the metaverse and its advertising potential if you want to help your clients stay ahead of the curve.

Innovation, data-driven insights, and a user-centered approach will always be at the forefront of digital advertising’s growing future. We are the story’s architects as experts in digital marketing, telling gripping tales that captivate readers and spur company expansion. Thus, maintain your curiosity, adopt new technologies, and never forget that the most fascinating tales are still to come. When will you write yours?

The Future of CRM: Emerging Trends and the Role of Consulting

In the dynamic realm of Customer Relationship Management (CRM), staying ahead of the curve is paramount for businesses seeking to build lasting connections with their customers. As technology evolves and customer expectations continue to rise, the future of CRM is being shaped by a confluence of emerging trends. In this exploration, we not only delve into these future trends but also highlight the indispensable role that CRM consulting plays in navigating this transformative landscape.

**1. Artificial Intelligence (AI) and Machine Learning (ML):

The integration of AI and ML into CRM systems is poised to revolutionize customer interactions. AI-powered chatbots, predictive analytics, and personalized recommendations will become integral components of CRM strategies. CRM consulting will play a pivotal role in implementing these technologies, ensuring seamless integration, and guiding businesses on harnessing the full potential of AI and ML for enhanced customer insights.

**2. Hyper-Personalization:

The future of CRM lies in hyper-personalization, where every customer interaction is tailored to their unique preferences and behaviors. CRM consulting will assist businesses in leveraging advanced analytics to create highly personalized experiences, from targeted marketing campaigns to individualized product recommendations. This level of personalization fosters deeper connections and strengthens customer loyalty.

**3. Augmented Reality (AR) and Virtual Reality (VR):

AR and VR technologies are poised to transform the way customers engage with products and services. In the future, CRM systems will incorporate AR and VR elements for immersive experiences. CRM consulting will guide businesses in integrating these technologies into their customer engagement strategies, whether through virtual product try-ons or interactive virtual showrooms.

**4. Voice-Activated CRM:

As voice recognition technology advances, the future of CRM will see a rise in voice-activated interfaces. Customers will interact with CRM systems using natural language, enabling a more intuitive and hands-free experience. CRM consulting will assist businesses in adopting and optimizing voice-activated CRM interfaces, ensuring a seamless and user-friendly transition.

**5. Blockchain for Data Security:

Blockchain technology is set to enhance data security in CRM systems. By providing a decentralized and tamper-resistant database, blockchain ensures the integrity and confidentiality of customer data. CRM consulting will guide businesses in implementing blockchain solutions, addressing concerns related to data privacy and security.

**6. Customer Data Platforms (CDP):

The consolidation of customer data from various touchpoints is a key trend in the future of CRM. CDPs will play a central role in unifying customer data, providing a comprehensive view across channels. CRM consulting will help businesses select, implement, and optimize CDP solutions to create a unified and actionable customer database.

**7. IoT Integration:

The Internet of Things (IoT) will have a profound impact on CRM, enabling businesses to collect real-time data from interconnected devices. CRM consulting will guide businesses in harnessing IoT data to gain deeper insights into customer behaviors, preferences, and usage patterns. This data-driven approach will inform personalized interactions and improve overall customer satisfaction.

**8. Mobile CRM Optimization:

The future of CRM is inherently mobile, with an increasing number of customers interacting with businesses through mobile devices. CRM consulting will focus on optimizing mobile CRM experiences, ensuring responsive design, intuitive interfaces, and seamless functionality across various devices. Mobile CRM optimization will be critical for businesses looking to engage with customers on the go.

**9. Social Media Integration:

Social media platforms will continue to be influential channels for customer interactions. The future of CRM involves deeper integration with social media, allowing businesses to track and analyze customer sentiment, engage in real-time conversations, and leverage social data for personalized experiences. CRM consulting will guide businesses in harnessing the power of social media within their CRM strategies.