#but its funny how this crops up in so many fandoms + online spaces | Explore Tumblr Posts and Blogs

hrmphfft · 4 years

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controversial opinion time I guess but

hey gang? hey, gang. gang, hey. blaming your fans for them not reblogging your content enough (and saying that they’re Directly Responsible For Tumblr Dying) is an extremely passive aggressive, mean thing to do, and also completely ignores so many other reasons as to why engagement has changed on this site and posts don't circulate like they used to.

for one thing, whenever I see these posts, I rarely see the ops acknowledge the HUGE HIT to tumblr's userbase following the 2018 policy change/implementation of tumblr's terrible content filtering algorithm. tumblr lost roughly 1/3 of its engagement (https://mashable.com/article/tumblr-lost-a-third-of-its-users-after-porn-ban/) and countless content creators with it. some of them migrated to twitter and other sites, some of them seem to have straight-up vanished into thin air, and countless others lost their biggest or main userbase with barely any time to shift gears to something else. that's a huge, website-shaking change! but so often in these 'reblogs vs. likes' posts I don't see anyone acknowledging that and it makes me really upset!

you can't talk about the ways tumblr has undoubtedly changed these last few years and NOT address the nsfw ban! it's completely unfair to your fanbases to shift the blame of the biggest displacement of users the site has ever experienced on...the users who had no say in the policy change and reacted accordingly when the site started softbanning everyone, and filtering all sorts of tags from the search function (including important sfw ones, lest we forget The Entire Furry Fandom on tumblr discovering that basic-ass tags like #furry and #anthro were being blocked when the ban rolled around), and making uploading anything vaguely beige-colored a dice roll. tumblr still hasn't recovered from that, and unfortunately probably never will, not without some hail mary of policy changes and overhauls.

I've seen some pretty ageist shit regarding content engagement as well that tries to paint younger users as just Not Getting how tumblr functions vs. other social media sites like instagram and twitter, and on top of that just showcasing a really uncomfortable disconnect/animosity towards new users whose only crime is being younger than op and also more experienced with other social media platforms, it also is just. it's really unkind? it's super rude? how can you call your followers too clueless to know how reblogging works and then expect them to support your content via reblogging and not feel like you're insulting them until they give you the result you want?

moreover, lots of young/new tumblr users get the gist of tumblr's controls and get it very quickly! technology literacy is becoming more and more a part of everyday life for everyone, and if you really think that a teenager can't understand that reblogging puts a thing on their follower's dashboards, one of the main functionalities of the site (and also very similar to twitter, one of tumblr's main competitors), I really don't know what to say. sometimes people just straight-up don't want to reblog stuff to their blogs, and that's okay.

there's also a tendency to ignore the ways that blogging on tumblr has changed as its userbase has became more well-versed in its functions and, frankly, a portion of the userbase has grown up on this site. when I first started blogging on here, I was 17, I didn't use tags, I commented unrelated (and frankly sometimes really regrettably rude) replies directly onto artist's posts, and I basically just reblogged whatever I vaguely liked, and a lot of things I didn't totally get but thought Looked Cool/Funny so I reblogged anyways.

and that's fine, that's pretty par for the course of being young on the internet and doing whatever you want and having a good time (barring the rudeness, being respectful to people is the ideal), but as time went on my interests changed, my time spent online changed (I went from highschool to college to a full-time job that limits my time on social media), and I began engaging with tumblr's content differently. I made sideblogs for interests and content themes I didn't want on my main blog, I started liking stuff and then going back through my likes to reblog posts later, and generally speaking my number of posts a day dropped and I stopped being able to catch up on my dashboard every single day. and I'm sure my experience isn't unique for some other people on here.

a lot of the tumblr users I've known for a while just don't have the same level of intensity in fandoms like we did years back, not because of any malice or selfish, content-hogging intent, but because our priorities have changed. I definitely miss a lot of things about years past on tumblr when fandoms were booming and new Big Name Creators were cropping up all the time, and to be fair that's still happening on parts of the site if you know where to look! it's just different now. time has passed. people have changed!

that isn't to be defeatist and say that we can't show up for content we enjoy and reblog it, but instead that people can feel differently about stuff they used to adore, and be more particular about one thing or another they reblog, and straight-up miss stuff that they would have really liked but just didn't catch up on for a myriad of reasons. and that's also okay. engagement on tumblr is really, really tied up in personal preferences, and sometimes it feels like it does that more than most other social media sites. this is kind of the wild west of internet presences and everyone operates differently on here as a result.

and probably the most touchy point of all: no one is obligated to give you validation on the internet. no one. not even if they've read all of your fanfics you've worked really fucking hard on for forever and a day, or your comics that you've spent months, years, a lifetime researching and creating, or your beautifully, painstakingly timed and masked fan videos. they can absolutely consume any of these, and more, and they're still not obligated to reblog your work or promote you. it's not fair, yes, and it's completely understandable and super relatable to want recognition for the work you've done and the ways you've brightened other people's lives, but online most of your fans are still total strangers to you, and trying to control the behavior of total strangers because you’re owed their acknowledgement isn’t a healthy mindset to have.

and you can say that any fan of yours stops being a fan after they drop you for you lashing out at them for not unquestioningly giving you space on their blogs like you're owed, but being upset at being accused of bad behavior for what amounts to not wanting to reblog something this time around and changing your opinions based off of that is also a very understandable thing to do.

and that isn't because of any sort of innate cruelty, or pointed attack towards you. it's just because there is always a disconnect between the creator and the creation, and some people will never bridge that gap and engage with you more, or build a parasocial relationship with you, or seek out ways to support you. and plenty of others will do the exact opposite! it's a total dice roll because you're dealing with a lot more people than you realize scrolling past your content, and every person is different, and some of them don't fully understand how reblogs help a creator, and some of them do but just don't want that content on their feed, and none of them are inherently bad people for that.

I'm not saying creators have to be perfectly kind and civil and praise their fans all the time, but when you engage with your followers like it's a battle where you have to keep devising new ways to get them to share your content, it just comes across as super disingenuous, and people cop to that very fast.

it also, frankly, can make longtime fans who reblog your work regularly feel like their interest doesn't matter, and wasn't good enough, and that then it really is their fault that other people (other STRANGERS ON THE INTERNET) don't engage with your content the way you wanted them to. you don't owe them perfection, but that doesn't mean it isn't still an unkind thing to do.

so like. what can we do about this?

asking users to reblog your work is totally fine and can help! calls to action work more than nothing at all. it's possible to be respectful when asking people to reblog your work without also guilt-tripping them with "likes < reblogs" banners and passive aggressive tags/comments. generally speaking guilt is a really shitty motivational tool, and tends to breed more resentment than actual outcomes people want. like this post for example! I wouldn't have sat down and typed this all out if I didn't resent the hell out of being told I'm, personally, the reason tumblr is demonstrably not an ideal website for building a fanbase anymore. if I had that much power over this website I would have given the whole thing to the xkit team years ago and reveled in a functional website instead.

changing the way you post content might help! every site has its ideal posting days, times, and reasons for why some are ideal for one site and not another. doing a little research (https://sproutsocial.com/insights/best-times-to-post-on-social-media/) will yield some potentially helpful tips and tricks that might result in a post reaching more people. utilizing tumblr's search function is also important, and understanding the limits of the tag function (ie. only the first 5 tags of a post are used for tag searches) can help change one's habits to something a little more effective. this is why I tend to leave my tag babbling until after the main fandom/category tags on my posts, so that tumblr's jankass search has a better shot, haha

broadening your online presence can definitely help! this is by far the most terrifying option since it involves branching out onto other social media platforms, some of which really don't lend themselves to whatever fandom/content one produces, so like the other two above it's only a suggestion.

I keep coming back to twitter and instagram, but that's mainly because they're the two other powerhouses of social media right now, though admittedly they only really cater towards visual media (and mainly imagery, not longer video pieces), and they have their own weird quirks to learn and jank to deal with. but given how precarious tumblr's status has become in some ways, trying to build a presence on multiple sites means that you reach more people across the internet, and also means that if tumblr does yet another website-shattering policy change, your eggs aren't all in one basket.

of course these options aren't foolproof, and won't work for everyone in some cases or not at all for others, but my main point in all this is this: tumblr has irrevocably changed, its userbase has changed, and we are limited in the ways we can directly influence it, but there are still options. I'm by far not a social media expert, but then again none of the posts I've seen so far were made by social media experts either, so I honestly don't feel too bad for throwing my hat into the ring while we're all thrashing about in confusion

y'all aren't wrong that things have changed, but I'm begging you to have some compassion and to try not to turn the relationship between creators and consumers of content into a battleground, especially when a lot of the influences on these changes are things entirely outside of any of our's direct control.

also because it makes y'all sound exactly like this:

#long post #site engagement #a big long pissy rant because I am so goddamned tired y'all #especially because I can't escape these Hot Takes because none of them are tagged consistently #and new ones keep cropping up all the time #it's like whack-a-mole #every post I block sprouts another a few months later #tone doesn't carry through the internet very well but rest assured when I see shit like this #paired with people's screenshots of their like/reblog ratios #and it turning into a 'u think those notes are small check this out' party I get #really goddamned fed up with it #this is of course not comprehensive and mainly just me whingeing @ the whingeing but sometimes u just gotta

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