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zegashop · 2 years

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How to target customers with TikTok for eCommerce business?

Released in 2016, TikTok got a lot of attention in 2017 when it bought the popular app Musical.ly. According to Cloudflare’s research, the TikTok boom began in 2020, about two months after the pandemic began, and peaked in 2021, leading a platform with high web traffic. Today, TikTok occupies a gigantic position as a social network!

It is a critical asset for today’s brand marketing. In terms of attracting customers, increasing sales, and increasing brand awareness, marketers claim that TikTok is the best platform, surpassing even Instagram and Facebook. Therefore, it cannot be missed from your eCommerce marketing strategy. So, this article will show you how to use TikTok to target potential customers.

Use quirky videos

Unlike other social networks, TikTok’s algorithms focus on rare and unusual videos, which become trending and used by individuals and brands. A general part of a brand’s marketing strategy should be creating TikTok-specific content, choosing the right influencers, and filming videos. Yes, yes! It may sound funny and frivolous, but TikTok’s algorithm considers weird video content more effective. New video content also impacts SEO, thus increasing video exposure and views. In the early days of TikTok’s rise, most of the audience was teenagers, but now the platform’s content is changing, and so is the age structure of the audience. Therefore, informational videos are also becoming dominant now. This is a great source for targeting potential customers by telling them about the benefits and usefulness of your product/service.

Collaborate with TikTok influencers

TikTok was a new challenge for influencers to start their activities on a new social platform, presenting themselves only in video format. It was a great experience!

A new motive for influencers was the TikTok Creator Fund, through which TikTok rewards the creativity of its users. Let’s look at an example of a collaboration between a brand and a TikToker. According to Forbes’ survey of the top-paid TikTok creators, Khaby Lame is considered the most followed creator on TikTok. He is now considered the ambassador of Hugo Boss and Binance. With more than 143 million TikTok followers, Khaby Lame signed a deal with renowned fashion brand Hugo Boss in January 2022 intending to increase sales from $ 3.1 billion to $ 4.5 billion. The campaign is still running and is being used under the #BeYourOwnBOSS banner, although the results are unexpectedly high. If you think only clothing and shoe brands will work with TikTokers – you’re wrong!

Just check out Khaby’s new partnership as an ambassador with Binance, promoting how you can start your Web3 journey. Binance x Khaby Lame collaboration will launch exclusive Khaby Lame NFT collections, drive crypto and Web3 education and debunk myths. It is how TikTok changed the influencer marketing industry by turning influencers into brand ambassadors, so if you’re not using this strategy yet, it’s time to start.

#Tag Challenges

TikTok has breathed new life into the use of hashtags, making them an integral part of its platform’s content. It is an innovative approach to attracting an audience around a common goal. For example, in 2019, TikTok launched the #BetterMeBetterInternet challenge in collaboration with 29 NGOs on the occasion of Global Safer Internet Day. This challenge aims to encourage children and adolescents to use technology and mobile phones more responsibly.

Brands, brand ambassadors, and influencers also follow this rule and organize #Tag challenges. It is a strategy to increase follower engagement!

Final Thoughts

As you can see, TikTok is a very promissory platform for growing your eCommerce business and reaching customers. It offers incredible opportunities to businesses, surpassing other social networks. If you haven’t done so, it’s time to create a TikTok strategy and grow your business accordingly.

#target #customers #TikTok #tiktok influencers #Challenges

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flairmagazineblog · 2 years

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Hugo Boss Gets Record Social Media Coverage in Fashion Week History

With a vision to shift the brand focus to a younger customer base, Hugo Boss recently showcased its second BOSS X Russell Athletic capsule collection at a baseball stadium in Milan. Needless to say, the event caused ample sensation on social media. In fact, it earned the brand record social media coverage in Fashion Week history, with 4 billion impressions in only 4 days!

Designed in a way that offers endless ‘postable ‘ moments, the event was streamed globally across all the BOSS channels. Starring beloved models like Gigi Hadid, Irina Shayk, Joan Smalls, Cindy Bruna, Alton Mason and Adut Akech, the cast was handpicked according to their Instagram or TikTok status. Moreover, athletes Alica Schmidt, Trenten Merrill and Race Imboden were also featured, along with K-pop star Big Matthew and TikToker Khaby Lame, who experienced their own runway debuts.

With a fanbase of 113 million followers on TikTok, Khaby Lame was chosen to close the show, making BOSS the first fashion brand to ever get posted on his channel. Many more social media stars, including Chiara Ferragni, Fedez, Fai Khadra, Avan Jogia and Benji Krol, shared their moments from the day.

Commenting on the unprecedented global buzz, Daniel Grieder, CEO of Hugo Boss, said, “This event is our benchmark for what we will deliver as an experience to customers around the world as of today. It underlines the great potential and global brand strength of BOSS and pays into our target to turn customers into fans. I am more than excited to further enter this journey together with the team.”

As for the TikTok campaign surrounding this event, a hashtag challenge was presented under #BossMoves, where fans had the chance to win five Boss x Russell Athletic NFT collegiate jackets, along with a twin of each design and a wearable filter. Meanwhile, the Instagram campaign provided engaging content, wherein nine individual reels, IGTVs, feeds and story posts were created in real time, generating exponential engagement before, during and after the event. In addition, fourteen content creators showed off their outfits through Instagram reels, including Khaby Lame, Alica Schmidt, The Elevator Boys, Futuristix and Olivia LVS and Eva Apio.

“In August, we presented our new strategy together with our vision, to become the leading premium tech-driven fashion platform worldwide. Only six weeks later, we are proving that we are more than ready to take this place in the fashion industry in the future,” Grieder added.

Hugo Boss Gets Record Social Media Coverage in Fashion Week History was originally published on FLAIR MAGAZINE

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