The prehistory of the Archies
The Memorial Day Special -- a tad more involved than my Christmas and New Years Special.
So in 1963 Archie, Jughead, Moose, and Reggie had a whirlwind rise and fall as the band The Beetles. Though it was only a dream, it re-taught Archie the lesson on the high price of fame that he had learned some years' prior when he dreamt he was a Frankie Avalon clone, and the lesson Jughead learned before that when was Elvis.
Despite that harsh slide, the pull of music and the overwhelming power of Beatle-mania kept him enthralled so he was apparently still tried his hands with the probably sue-able The Beets.
Reggie was headlining his own group in 1966 along along with a shaggy bown haired boy and original Beetle Moose, and though Archie had been a part of Reggie's Rockers, Archie cut out once he was shown some overly aggressive female fan behavior.
But the three -- Reggie, Moose, and shaggy brown hair kid, The were still together as "Reggie's Rocking Rockers" in 1967.
Though at this point Archie had gotten Jughead and Dilton together to form their own not named competing band, a big hit at Harold's Teen Club before inadvertently sabotaging their way to victory at the Battle of the Bands against Reggie's Rocking Rockers. To be sure I am not sure what a rock contest victory judged by Mr. Weatherbee is worth -- The Pinheads were never going to get a fair shake from the Hill Valley judges -- but they considered it something.
1968 and Archie is dabbling with a band with Juggead, but also taking up solo gigs -- not a goid sign for nascent band dynamics.
Reggie's Rockers imploded, leaving him to a bitter anguish and jealousy --
Yet, Reggie ended up in the band -- replacing the rotating third and sometimes fourth anonymous members. They were not yet able to settle on a name, but Archie's Archers was the clear favorite. And even as they were always on the hunt for the big chance, working any available connections -- most obviously Mr. Lodge --
which was an exercise in desperate stubbornness --
They got themselves one record executive hearing at least, and one clear rejection --
and had to have been getting the sense of their greenness and limitations --
And pulling their way out of a bad Beatles imitation, Archie spearheaded an era of experiments -- experimental nature, bringing in unusual instruments for rock as they sought to find their own more industrial sound.
Indeed, even after finally settling on their permanent name of The Archies, and despite a lot of aural dead ends, Archie's musical experimentation continued.
Needing a fuller sound, perhaps with Reggie's familiarity from when be was a part of his bands, they brought Moose in for a couple tries in 1967 and 1968
But it did not last. And while initially showing a decided bias against female rock musicians --
-- with the Gallant Gals appearance in the Riverdale Music scene possibly inspiring Veronica to form her own group --
-- Veronica and The Groovers quickly evolving into the more stream-lined set The Veronicas -- made up of Veronica, Betty, and a never set third member --
-- and despite Reggie's snide comments on and low regard for The Veronicas, as too the opinions expressed by members of that group toward the music of The Archies --
The Archies soon found the need for a female vocalist, and so poached Betty out of the band -- spelling the end for The Veronicas.
The record is a little hazy on how Veronica ended up in the band. But once there it was set -- the three member Archies expanded to five members. Except for some instances where for plot purposes when they needed to jettison Jughead or Reggie. As too a hefty backlog of stories written when there were three members. Otherwise --
As with the dynamics of any band, Creative Differences and fights reared their head behind the scenes. But this too marks for creative energy.
After much struggle, and missing a shot to get on Johnny Carson -- the band was able to once more lean on Mr. Lodge's connections -- wearing him down through incessant pleading -- to get a hearing with Don Kirshner ...
And from there it went. To the top of the charts in 1969. Where Archie and his group would learn again the high price of fame, as sitting at the top of the Riverdale Music scene they found that rival musical acts would stop at nothing to elbow their way past them. Freek and Weirdo. B.G. and the Scurvys. The Three Tones. Joker's Wild. Cabaret singer Jezebel. Ruthless in their jostling against their prime competition.
Not to mention having their eyes open and naivete shattered when experiencing the deeds of their unscrupulous business associates.
As for the cast-aways of earlier formations of the band, Dilton and Moose and a shaggy haired kid had an unsuccessful band named The Diltons.
And though Moose was not able to deal with the rejection and quickly dropped out of the music business, Dillton kept at it -- through a couple failures
moved on through his scientific theory and approach in engineering music,
until after much fine-tuning, he finally hit gold, and was able to hire some musicians to fill out a successful prog rock project.
No clue on what became of the third member of the group, or of the various members of Archie, Reggie, and Veronica's earlier band attempts.
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Pep Comics #36 (February, 1943). Cover by Bob Montana.
Sure they're all smiles now, but little did the Shield and hangman know that Archie Andrews would slowly gain more and more prominence on the covers. Worse yet, by the end of the following year, starting with issue #51, Archie was exclusively featured on the covers.
The superheroes would hang on - barely - for another year or so after that. By then the publisher, MLJ, had already changed its name to Archie Comics, and all of its books became humor focused.
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