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Matty, ATVB, Simulacra and Simulation
responding to a question that someone asked ( which @abiiors has been kind enough to pass on to me). Here’s a brief explanation that I hope makes some kind of sense. ( please easy on my friends yall. Their blogs aren’t means of contacting me🩷)
it’s all very ✨meta✨ and ✨postmodern✨ I’m not really joking this is the kind of philosophy that Matty is referencing when he calls things “postmodern” or “meta.” So, strap in. Grab a snack or a drink or a joint.
ANYWAYS!
The relationship between art/ media, and “reality” has been a hot issue of contention for philosophy going alllllll the way back to Ancient Greece where Plato argued that artists are “liars” who “copy” reality and try to pass it off as real. 
This obviously brings up questions regarding imitation, invention, recording, copying, representation, transcribing, etc etc etc. 
the book that Matty is referencing Simulacra and Simulation takes up these issues in the context of our current society (postmodernist, late stage capitalist society). 
The book argues that we have become sooo obsessed with media that we have replaced “real life” with it. We treat images, recordings, video, memes, etc as real as the things that they are based on (real life). 
In this way, what we know now as reality is actually a simulation of reality. 
According to the book, this did not happen overnight. It’s something that we moved towards over centuries. The real move likely started in the 1600s and it took until the 20th century to get us to the point where we are now. 
“Simulacra” is all the excessive media that we have used to replace the real world. Signs, symbols, ads, billboards, video, sound bites, etc. 
simulacra are NOT “pretending” to be real or “hiding” the truth. They have simply BECOME THE TRUTH because we treat them as true.
The book refers to this phenomenon as “hyper reality.” Like more real than the real. The thing that we started off simply recording or copying (“real life”) has turned into “less real” than thecopy of it (the video, picture, movie, insta post, etc).
The book makes a dramatic analogy of this by telling a hypothetical scenario where someone decided to make a map of a giant empire that is soooo detailed and accurate that it becomes as large as the empire itself. So people start to treated as if it ISSSS the empire. Not a map of it. 
Fun fuckin fact: this book came out in the 80s lmao. So before social media. Imagine how wild it would be today?
Why is Matty referencing this book? 
Well, let’s take a look at his Instagram posts (pause for a moment to consider the irony that he’s posting an Instagram story of a book about how everything is basically an Instagram story of reality. Peak Matty Healy? I think so. )
The first quote that he posted is
 Simulating is not pretending: "Whoever fakes an illness can simply stay in bed and make everyone believe he is ill. Whoever simulates an illness produces in himself some of the symptoms.”
As I said above, simulation is not meant to “trick you” its not covering something real underneath. It IS the thing now. It’s acquired the status of being real. So, if someone goes so far as to act sick, stay in bed, make themselves sneeze, cough, stay up all night so that their eyes are red and they haven’t slept and they’re super tired, they might as well BE SICK. in fact now they AREEEE SICK they’re not pretending. 
2. The second quote is 
Therefore, pretending...leaves the principle of reality intact: the difference is always clear, it is simply masked, whereas simulation threatens the difference between the "true" and the “false,the real" and the imaginary 
“Pretending” would be considered lying. Like there is a truth distinct from what you are portraying and you seek to hide the truth by portraying it differently. “Simulation” however doesn’t leave any difference between what’s true and what you show publicly, the two collapse into one another. 
What does this have to do with ATVB?
Well, Matty is taking us back to “If it’s method acting but what you’re acting is actually your real life then what’s acting and what’s real?” Right?
There are, of course, other ways to extend this conundrum in light of 2023. That is, what’s rhetorical difference between “Truman Black” and “Matty Healy”? What’s the difference between the public perception of Matty Healy and the “real” Matty Healy? (Is there even such a thing?) If he commits to a joke or a bit AI HARD is the “bit” even a bit anymore? If not, does it lose its effectiveness? Cuz obviously people do acts  BECAUSE they’re acts. They’re not reality. Except we now live in a world where all “acts” can and are indeed real. 
Furthermore: is there a difference between the first and the second halves of the show? During SATVB NA the answer was no most of the time. Because they blended the setlist. BFIAFL and greatest hits were no longer clearly separated. They played bits of both at the same time. 
If all of this is true, what then does it even mean to be “sincere” or “earnest” in a world where everything has an equal degree of reality all the time?
DOES THIS MAKE ANY SENSE TO ANYBODY AT ALL OR AM I INSANEEEE
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