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bike42 · 3 years

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Kentucky Derby Weekend April 29 – May 2, 2021

Wednesday evening, we took Sox the cat downtown to Bailey’s condo, then came home to pack (the cat hates to see suitcases). I can pack for a hiking trip with my eyes practically closed, but this kind of trip took some thinking! I had to match shoes, purses and jewelry to all of my outfits, and then of course there was my hat. Since we’d decided to drive the 6+ hours to Louisville, space wasn’t an issue and we were able to load our car with hat boxes, a large bag of snacks, yoga mat, pillows and suitcases!

We were up at 6am on Thursday, anxious to get going, and we were on the road just after 7am. As we were packing last night, Jeff wondered if our iPass was in the new Audi – I thought it was, but we didn’t check. We had decided to travel straight down through Illinois and skip the Chicago madness so I was thinking tolls wouldn’t be an issue anyway. But as we got to Janesville, we recalled we still had the one toll near Rockford, so I checked the glove box – the iPass was not there. It had been in our old Audi, so I thought it was odd that we’d have moved it to the other car – we haven’t travelled to Illinois since February 2020. Then Jeff said he thought he remembered that our new Audi has a built-in toll pass?! I got out the manual and sure enough! It led me through the steps to get it activated, and I was able to get it set up just moments before we hit the Illinois border.

We had rain through most of Illinois, but decent traffic and no major slowdowns even though there was a lot of road construction. We turned east at Bloomington toward Danville, IL which started us reminiscing about our 2013 cycling trip down the length of the state.

The trees were more leafed out than ours and it seemed to get greener with every mile we traveled. As we got south of Indianapolis, we saw our first Waffle House, so we stopped the Waffle House in Taylorsville for our favorite breakfast (regardless of the time of day) when we’re in the south (waffles, eggs over easy, split a side of bacon).

We arrived in Louisville and checked into the downtown Hilton Garden Inn just before 3pm. That left us ample downtime for yoga, naps, catching up email from the day, and showers before our 7pm dinner reservation at Vincenzo’s.

So many experiences already on the trip feel novel, packing last night, a six-hour road trip, and now checking into the nicest hotel we’ve stayed in since February 2020. Once upside to the pandemic and its quarantine is the pure appreciation I have for the ability to travel again!

The restaurant was an easy walk from the hotel, and even though we’d checked the weather app before we headed down from our room, we were surprised to have sprinkles on our faces when we stepped out onto the sidewalk. No worries, Jeff had his rain coat and I had my beautiful poncho that I’d bought in Paris two years ago on a rainy April day.

We had a great leisurely dinner, four courses and a bottle of wine. It was nice to be dressed up and out together again. The staff and service were amazing, and we tried to chat a bit with the gentleman we thought was the proprietor (Vincenzo?), but he seemed to have limited English (or hearing). We’d heard on the local news before going out that that town of Louisville was so excited about this week-end – several hotels and restaurants were booked full – and that’s news!

After dinner, we walked through the Fourth street party area, which was fairly subdued at 6:30pm but we expected it’d be hopping later. There was a friendly guy on the street having a cigarette, he was a beer salesman named Scott from Appleton, WI. He was excited to tell us all about what to expect at the derby, how crowded this area should be right now (in a normal year), all the famous people he’d previously partied with here, etc. He’d have gone on all night, but his wife was calling him from a nearby table telling him his dinner was getting cold!

We had a lazy Friday morning, then we were out on the street at 9am to walk to waterfront park. Our hotel was a great location, and we found it was a beautiful day. It wasn’t long before we were peeling off layers. We walked along the Ohio river, east to the converted railroad bridge called the Big Four Bridge, the headed back. The river itself is muddy and filled with debris, but the Waterfront Park was fabulous. All of the people we encountered were so friendly – many greeting us with “Happy Derby!”

We had tickets to tour the Louisville Slugger factory and museum at 11am, so we walked back along the waterfront and found it in a funky part of old town (Main Street) – the area that had been known as Whiskey Row at the turn of the century. We really enjoyed the tour. Since I’d booked it last week, I had this song lyric with “Louisville Slugger” trying to work its was to the front of my brain. I took to google when we were having lunch later and figured out its from Mary Chapin Carpenter’s song “The Bug.” It goes: “sometimes you’re the windshield, sometimes you’re the bug … sometimes you’re the Louisville Slugger, baby, sometimes you the ball … “

After lunch we wandered into the Evan Williams Experience, where we sampled Peach Mint Juleps – yum. Back to the hotel, we had a nap, then showers – ready for our next event at 3:30pm. This was an event booked by the group where we got our tickets: Princeton Sports Group. It was billed as “Derby Eve at Buffalo Trace,” but we weren’t sure what to expect. We got to the lobby and found we were a busload of people, and we were headed to the Buffalo Trace Distillery, about an hour away in Frankfort! Our guide and driver were great, they plied us with cocktails and information about bourbon and the trip went fast.

When we arrived at the distillery, there were three other packed busses, so we had a wait a bit to get through the temperature screening and get assigned to a guide. The distillery had a policy that everyone wear masks (except when seated in the tasting room), even outside, and some in our group were pretty vocal about thinking that requirement was ridiculous (especially the group from Texas!).

While I enjoyed the tour of the rickhouses (3-4 floor buildings where whiskey is aged after its barreled), and the room where the empty barrels were stored, I was disappointed that we didn’t get to tour the actual distillery – I wanted to see the chemistry! None-the-less, we had an enthusiastic tour guide and it continued to be a beautiful day and we enjoyed the beauty and the history of the property while we waited our turn to enter the tasting room. There we were socially distanced at spots with 5 shots laid out for each of us – a vodka (too strong for me just straight), and three bourbons with progressively better quality: Buffalo Trace, Eagle Rare, and Blanton’s Single Barrel (we’d been introduced to that last month by our nephew Calvin, a far superior bourbon). We thought the tasting finished with their Bourbon Cream (like a Bailey’s) which was yummy on its own, but they served it with a shot glass of root beer and when we combined the two – we found heaven! Since it was Derby time, they finished the tasting with a demonstration of making Mint Juleps, and we each were served a large portion of that!

After the tasting, we had some time to shop, so we headed to the store and bought a bottle of their Bourbon Cream (they sell out of Blanton’s as soon as its bottled, or we’d have bought that too). By then we were mildly buzzed and in need of food.

Back on the bus, we travelled about 20 minutes before stopping at Jeptha Creek – an event center where we had dinner, more drinks, dancing to a bluegrass band and playing a little corn-hole in the yard. During dinner, we sat with two couples that had arrived on another bus – also their first Derby experience and we enjoyed trading stories with them.

On our bus back to Louisville, our guide decided it was time for bus Karaoke (using the music on his phone and holding it up to the microphone). One guy, who didn’t seem particularly gregarious, got up to sing, and sang very well as the bus lurched along the interstate. We sang all the way to the hotel, a fun night.

We awoke Saturday morning to another beautiful day, and had a leisurely morning with a hotel room workout and breakfast. We had the local NBC affiliate that had full time coverage from Churchill Downs and we watched the first two races on TV before heading out. The gates opened at 10am, but that felt too early to go, yet there were plenty of partiers already there.

We headed out of the hotel about noon. It was a bright sunny day and neither of us were prepared with sunscreen, so we walked around the corner to the CVS drugstore. As we walked down the street, we were greeted with shouts of “Happy Derby Day,” and nearly every vehicle driving by stopped as asked if we wanted a “shuttle” to the track. Our hotel offered a shuttle for $40 per person (which I thought was excessive), we could have driven our car and parked at the University lot and walked from there, but we’d decided we were going to take an Uber (I really want to think the best of people, but it seemed like a bad idea to jump into a car with someone who’s just taped a “Derby Shuttle” sign to his car for the day).

As we walked into CVS, a confrontation broke out between a store employee and a young black man who was accused of having stashed something inside his coat. You could feel the tension in the store, and it put me on edge too. Other employees were suggesting the manager hold the guy until the police arrived. We grabbed a bottle of sunscreen and went to the checkout, where the clerk was almost too distracted to check us out.

As we walked out the door, the managers had wrestled the man outside and the police had arrived. The scene quickly was surrounded by others that were taking videos on their cell phones. We moved around the corner, and didn’t see how it resolved, but it went quietly. Perhaps the manager was wrong?

Last month, we both got new iPhones, and are still struggling with having to sign into apps we haven’t used!? Ugh. We both really struggle trying to recall passwords that our phones have been so diligent about remembering, or allowing us to use face recognition. After a bit, Jeff succeeded in getting into his Uber app, but then his credit card had changed since we last used Uber, probably in NYC in 2019. My nerves were still on edge, and I was a bit panicked about standing here outside CVS with both of us focused on the phone, Jeff with his wallet in his hand and his credit card out. I pulled out my phone and was able to log into my Uber and my credit card was still active, so I said “I’ll order the Uber and you can work on your account another time!”

We had a great Uber driver, Onfraus. He had a Green Bay Packer emblem on the front of his Jeep. His girlfriend is from Wausau and he knew a lot about Madison. He asked if State Street was still the place to be, and was shocked when we told him of the devastation after “protests” turned violent last year when windows were smashed and businesses looted after the George Floyd killing in Minneapolis. We all agreed it didn’t make sense - the wrong people in the wrong place, with a demonstration of anti-police effort. His calm wonderful manner helped calm my frayed nerves. A lifelong Louisville resident, he was helpful in explaining where he had to drop us, and how to walk to the track from where he dropped us, and also where to find the Uber pickup lot to get our ride back to the hotel after the Derby. It was just over three miles - $45 with tip (surge pricing).

It was easy to figure out the way to the track, we followed the colorful crowd. Lots of young adults - many of them quite drunk already. I was surprised that many people had chairs, headed for the infield lawn which is where the party really happens, we’d heard. We followed the crowd to the gates, went through security, but our tickets wouldn’t read in the scanner - oh no. Our panic was relieved when a supervisor told us we had Clubhouse tickets, and we were at the infield gate, the wrong gate. They led us out and we worked our way against the crowd for a bit, and felt like was walked all the way around the outside of the track until we found our gate. I’d worn shoes for comfort and was glad to be walking before sitting for the next six hours or so.

At the Clubhouse entrance, things were more civilized and the crowd was scarce. In fact, due to COVID, they’re operating at about 40% capacity - so for someone like me that likes my personal space, this was perfect!

We found our seats - the first two seats in a box that was set up for just four, but could accommodate six. Every other box was blocked out with a tarp to maintain physical distance, so we had perfect sight lines to the finish like right in front of us. We were in the covered section, so no need for that sunscreen after all (but we saw quite a few people who could have used it).

There was a race roughly every hour, so we fell into an easy pattern of watching a race, then exploring the grounds in between races. This year for the first time, all food and drink were included in the ticket price, so we grazed on food and I sampled most of the specialty cocktails: Mint Julep, Whiskey Spire (cranberry) and the Lily (vodka and grapefruit).

For me, the neatest part about being onsite was standing at the edge of the paddock. Not only was the people watching amazing, but it gave us a close look at the horses. They’d be led around the circle, some seemed proud to be on display, some were fighting being led around, then they’d pull them into a cubicle where magically the tiny saddle would be strapped to the horse, then another lap or two, photos with the owners / VIP and one last parade past with the jockey onboard. How cool it was to see that up close. I’d never noticed their lightweight boots, and the small stirrups that seemed strung up too high. From the paddock, the procession would move under the grandstand and out onto the track where they’d parade by, before heading around the track to the starting gate (which was out of our view, but we could see it on the large video screen). The only downside to being there in person is the race happens so fast and with the crown noise and the garbled speakers, we couldn’t really tell how the horses we’d selected we’re doing!

We were joined in our box by a dapper young man, Jackson and his girlfriend, Danni, from Miami. Jackson split his time growing up between Middleton WI with his dad (attended Edgewood High School), and Louisville with his mom. He’d been to the derby many times before, but this could have been his first time trying to impress a girl with his knowledge. They were cute.

In the box kitty-corner to our front right, there were Louisville police officers. They primarily spent their time scrolling through their social media feeds on their phones. Later in the evening, two started smoking cigars and snapping photos of themselves. It seemed inappropriate and was noxious to be around, but the smell of cigar smoke was pervasive throughout the day regardless. As we were heading out to explore between races, we stopped to ask them if it’d be safe to walk the three miles back to our hotel after the race. They looked at us like we had two heads!

The actual “Derby” the twelfth of fourteen races during the day. It was the only race we actually bet us, choosing Hot Road Charlie (Jeff pick which finished third), and my pick, Rock Your World, finished in seventeenth place. We’d added the favorite pick of the day, Essential Quality to our trifecta bet (it came in fourth). Almost, but that doesn’t count in horse racing, so we lost our $200 but had fun doing so!

We hung around for a bit, enjoying some last-minute people watching, then joined the stream of people heading out of the main gate. We turned right, towards the Uber lot, which meant we were once again walking against the crowd leaving the infield – many were now very drunk, most were sunburned, and some were being carried. It seemed to be a zoo at the Uber lot, and the app showed our same driver, but it’d oscillate between 20-30 minutes away. The crowd and the noise of the Jesus Freaks yelling at the crowd through bad speakers was making me crazy, so I lobbied to start walking.

We walked with a smaller crowd, but many of them pealed off as we strolled through the U of L campus. We walked past large house parties, still going strong. After a mile, there were only a handful of us still walking towards downtown, but it felt good to move and the neighborhood felt ok. Several people that we’d pass would shout out friendly greetings, and we just kept moving, only slightly creeped out by the recommendation from the police that we don’t try to walk back to the hotel.

It started getting dark as we got close, but by then, it felt like a normal evening stroll. It felt great to get to the room though and jump into the shower to wash away the dirt and cigar smoke from the day! We were probably both sleeping by 9pm!

On Sunday, we were up before our alarm, so we got dressed and finished packing up and we were crossing the Ohio back into Indiana before 7am. An uneventful drive, and great to be home in the early afternoon and still enjoy the day.

#KentuckyDerby

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csrgood · 5 years

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Kentucky Distillers Move Toward Next-Generation Hospitality With Third Annual "Mocktober" Campaign

Today the Kentucky Distillers’ Association (KDA) and The Mocktail Project announced their third annual “Mocktober” campaign, designed to celebrate the role of low and no-ABV cocktails in creating a safer, more inclusive drinking culture.

From October 14-20, Kentuckians are encouraged to enjoy a mocktail – often referred to as a zero-proof or alcohol-free cocktail – at one of the more than 40 participating bars, restaurants, and distilleries, or during one of the campaign’s events.

The KDA will donate $1 to The Mocktail Project for every mocktail picture consumers post to social media with the hashtag #shareamocktail throughout the week – up to $5,000.

More information can be found online at https://themocktailproject.com/mocktober.

The Mocktail Project, a Kentucky-based non-profit, partners with the beverage and hospitality industries to increase the awareness and availability of non-alcoholic options in social settings. A portion of its annual revenues benefit local addiction recovery services.

The KDA, which organizes the renowned Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® experiences, became a founding sponsor in 2016 and helped launch its first “Mocktober” campaign the following year.

Since that time, The Mocktail Project has partnered with brands ranging from Brown-Forman’s Woodford Reserve and Old Forester to Coca Cola’s new Bar None brand.

“Kentucky’s distillers are moving toward next-generation hospitality, where alcohol is featured as a choice, not an expectation,” KDA President Eric Gregory said. “The ‘Mocktober’ campaign plays a critical role in getting everyone engaged in that effort.”

Mocktail activations will be promoted by several distilleries, including Angel’s Envy, Bluegrass Distillers, Bardstown Bourbon Company, Casey Jones, Copper & Kings, Dueling Grounds, Evan Williams Bourbon Experience, Hartfield & Co., Kentucky Artisan Distillery, James B. Beam Distilling Co., Jeptha Creed, Limestone Branch, Lux Row, Maker’s Mark, Michter’s Fort Nelson, New Riff, Old Forester, OZ Tyler, Rabbit Hole, Wilderness Trail, and Woodford Reserve.

Individuals can also attend a variety of alcohol-free events that include a bar takeover at Ostra, a mixology class at Evan Williams Bourbon Experience, a curated dinner at 610 Magnolia, or low-and-no yoga at Copper & Kings.

Distillery activations and recipes will be promoted on the Kentucky Bourbon Trail® tour’s Instagram and Facebook accounts.

Individuals seeking to learn more about the national mocktail movement are encouraged to follow The Mocktail Project on Instagram at @themocktailproject, as well.

“Health and wellness has become a key focus for consumers and retailers nationally,” said Jesse Hawkins, founder of The Mocktail Project. “Finally, Kentucky’s non-drinkers can ditch their club sodas with lime and enjoy quality zero-proof cocktails, too.”

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For more information, contact: Ali Mize, KDA Director of Social Responsibility, (502) 424-5841.

Founded in 1880, the Kentucky Distillers’ Association is the historic voice for Kentucky’s signature Bourbon and distilled spirits industry. Its diverse and growing membership produces 90 percent of the world’s Bourbon, from legendary, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft and treasured economic engine. Member benefits include media relations, international trade development, private sampling events, technical assistance, economic development support, networking, legal defense, marketing strategies, governmental and regulatory advocacy and innovative tourism experiences through the KDA’s world-famous Kentucky Bourbon Trail® and Kentucky Bourbon Trail Craft Tour® adventures. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com and www.kybourbontrail.com. KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIRTM, KBTTM, and BOURBON TRAILTM are trademarks/service marks of the Kentucky Distillers' Association. The KDA reminds you to make it memorable. Enjoy responsibly.

source: https://www.csrwire.com/press_releases/42824-Kentucky-Distillers-Move-Toward-Next-Generation-Hospitality-With-Third-Annual-Mocktober-Campaign?tracking_source=rss

#CSR #corporate social responsibility #social good #philanthropy #employee engagement #workplace givi

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themusicenthusiast · 5 years

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Slipknot, Guns N’ Roses, Disturbed and Rob Zombie Among Headliners for the World’s Largest Rock ‘N’ Roll Whiskey Festival: Louder Than Life; Danny Wimmer Presents Produced Festival to Take Over Highland Festival Grounds at KY Expo Center in Louisville, KY September 27-29, 2019

Louder Than Life, the world’s largest rock ‘n’ roll whiskey festival, returns to Louisville, KY even bigger and better in its fifth year, with festival producers delivering the most spectacular music lineup since the festival began in 2014. Louder Than Life will feature the Danny Wimmer Presents debut of quintessential rock band Guns N’ Roses(in their first appearance since performing in Hawaii in December 2018), the return of chart-topping, festival favorites Slipknotand, Disturbed,a reunited Staind(in their first public performance in 5 years),Godsmack, Rob Zombie, A Day To Remember, Ice Cube, Marilyn Manson, Breaking Benjamin, Chevelle, Halestorm, and many more. Produced by premier independent festival producer Danny Wimmer Presents, Louder Than Life will be held at its new home at Highland Festival Grounds at KY Expo Center on Friday, September 27, Saturday, September 28 andSunday, September 29.

Louder Than Life will feature more than 50 music acts, with performances on three stages, along with award-winning bourbons, whiskey, spirits, craft beer, and the best foodLouisvillehas to offer. Festival attendees will also enjoy a variety of onsite food and beverage experiences, as well as sponsor activations that celebrate the bourbon culture and culinary heritage of this unique American city. "We wouldn't be living up to the name Louder Than Lifeif we didn't come back bigger and badder than ever, giving fans something they can't see anywhere else,” says festival producer Danny Wimmer. “Getting Staindback together and plugged in on the main stage is something that I've been working on for years. These are songs that need to be heard, that fans have been dying to hear --Staindhas been one of the most requested bands on our socials, and it's an honor to be bringing their music back for the fans at Louder Than Life.” Wimmer continues, “Slipknot has always had some of the most loyal, rabid fans in rock, but now they are at that pivotal moment when they’ve crossed over into iconic status; Disturbed has had their best touring numbers to date this year; then top it off with one of the biggest rock bands of all time in Guns N' Roses...this year is our most massive lineup yet." Louder Than Life exclusive VIP packages, General Admission tickets, camping and hotel packages go on sale today, Monday, April 8 at9:00 AM ET. Fans interested in attending all three DWP weekends at KY Expo Center, also including Hometown Rising Country Music & Bourbon Festival (September 14-15)and Bourbon & Beyond (September 20-22), can purchase a special Trifesta Pass, which allows General Admission weekend access for the discounted rate of only $229.00 plus fees. The current music lineup for Louder Than Life is as follows (subject to change): Friday, September 27: Slipknot, Staind, A Day to Remember, Chevelle, I Prevail, Architects, Beartooth, Motionless In White, Philip H. Anselmo & The Illegals, GWAR, The Crystal Method, Graveyard, Frank Carter & The Rattlesnakes, New Years Day, All Them Witches, Crown Lands, Joyous Wolf, Dead Posey, Santa Cruz and more Saturday, September 28: Guns N’Roses, Godsmack, Ice Cube, Halestorm, Dropkick Murphys, Stone Temple Pilots, Suicidal Tendencies, Melvins, Andrew W.K., Badflower, Knocked Loose, Anti-Flag,Redd Kross, Parlor Mob, Like A Storm, Jelly Roll, Dirty Honey, DED, JunkBunny and more Sunday, September 29: Disturbed, Rob Zombie, Marilyn Manson, Breaking Benjamin, Die Antwoord, Three Days Grace,Sum 41, [artist TBA],Deadland Ritual, White Reaper, Demon Hunter, Ho99o9, Angel Du$t, Sick Puppies, Amigo The Devil, Fire From The Gods, Broken Hands, Anemic Royalty and more Danny Wimmer Presents is proud to announce a collaboration with Metallica’s Blackened Whiskey and Enter Night Pilsner. Blackened, a super-premium American whiskey blend crafted by the late Master Distiller Dave Pickerelland finished in the earth shattering music of Metallica, and Enter Night Pilsner, a collaboration with the rockstars of craft brewing Stone Brewing Company, will come together under one roof to offer guests a one-of-kind musical festival experience. The massive Boiler Maker pop-up will feature a Blackened & Enter Night Boilermaker, as well as craft cocktails and ice-cold Enter Night Pilsner. This exciting collaboration marks the latest in a long line of amplified guest experiences only available through Danny Wimmer Presents music festivals. More info to come... The festival’s centerpiece, Kroger’s Big Bourbon Bar presented by Louisville Courier Journal,will feature more than two dozen hand-selected bourbons from top distilleries, and a unique opportunity to enjoy bourbons and exclusive one-time specialty cocktails from 1792, Angel’s Envy, Barrell Bourbon,Coopers’ Craft,Elijah Craig,Four Roses,Jeptha Creed Four Grain Bourbon, Kentucky Peerless, Michter’s,Old Forester, Rebel Yell, StoneHammer,Wild Turkey andmore to be announced. Fred Minnick’s Mini Bar--hosted by the Louder Than Life bourbon curator, bourbon author/expert,and Amazon Prime host (Bourbon Up)--will showcase craft selections from Louisville’s world-renowned distilleries.Acclaimed Louisville whiskey bar The Silver Dollar will operate The Hunter’s Club, where attendees can find vintage bourbons dating as far back as the 1930s, as well as contemporary collectibles. The initial list of participating bourbon brands at Louder Than Lifeincludes 1792, Angel’s Envy, Barrell Bourbon,Coopers’ Craft, Elijah Craig, Evan Williams,Four Roses, Jeptha Creed Four Grain Bourbon, Jim Beam, Kentucky Peerless,Larceny, Maker’s Mark, Michter’s, Old Forester, Rebel Yell, StoneHammer, Wild Turkey,Willett, and Woodford Reserve. Whiskey sponsors also include Jack Daniel’s, Southern Comfort and Uncle Nearest. Ticket prices for Louder Than Life will be as follows: ●3-Day Weekend General Admission: starting at $149.50 + fees ●3-DayMint Experience VIP: starting at $449.50 + fees ●3-Day Top ShelfVIP: $1,399.50 + fees ●Single Day GeneralAdmission: starting at $69.50 + fees ●Single Day VIP: starting at $199.50 + fees Louder Than Life sponsors include Kentucky Tourism, Louisville Tourism, Monster Energy, Jack Daniel’s, Kroger, Tito’s Handmade Vodka, Southern Comfort, Uncle Nearest Whiskey, f.y.e., The Music Experience, Fxck Cancer, Take Me Home, Against The Grain, and Zyn. The Highland Festival Grounds At KY Expo Center are located at 937 Phillips Lane in Louisville, Kentucky. Festival doors open at 11:00 AM daily. Louder Than Life is produced by Los Angeles-based Danny Wimmer Presents, one of the largest independent producers of destination music festivals in America. Additional DWP events include Aftershock Festival, Bourbon & Beyond, Chicago Open Air, Epicenter Festival, Hometown Rising, Rock Allegiance, Sonic Temple Art + Music Festival, and Welcome To Rockville.

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