HOURUNIVERSE – neue Plattform für die Uhren-, Schmuck und Edelsteinindustrie

Die MCH-Group lancierte heute mit HOURUNIVERSE eine neue, „hybride“ Plattform für die Uhren-, Schmuck- und Edelsteinindustrie, die den Community-Ansatz aufgreift.

Die MCH Group habe in den letzten Wochen intensive und konstruktive Gespräche mit Ausstellern, Besuchern und Vertretern der Uhren- und Schmuckbranche geführt. Der Schwerpunkt lag auf der Evaluation der Bedürfnisse und Möglichkeiten…

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Aus der Baselworld wird die HOURUNIVERSE 💍⌚️

MCH präsentiert neues Konzept einer weltweiten Plattform für die Uhren-, Schmuck- und Edelsteinindustrien: HOURUNIVERSE.Offen, modern, experimentell, integrativ, benutzerfreundlich, vernetzt, dynamisch – so wird sich die neue weltweite Plattform für die Uhren-, Schmuck- und Edelsteinindustrie HOURUNIVERSE präsentieren. Die Teams der MCH Group haben die letzten Monate für intensive Gespräche mit Ausstellern, Besuchern und Vertretern der Community genutzt, um die Bedürfnisse und Möglichkeiten für ein neues Format für die Uhren- und Schmuckindustrie zu evaluieren. 

👍Jetzt den ganzen Artikel auf Fashionpaper lesen: https://www.fashionpaper.ch/lifestyle/aus-der-baselworld-wird-die-houruniverse/

an oxidized case with crisp hallmark, an otiginal glass fitted ref 1415 hour universal made in 1940’s #vintagepatekphilippe #antiquepatekphilippe #houruniversal #worldtime #1415 #patekcollector #patekholic #crisphallmark #patekcurator #curationofpatek #ワールドタイム #パテックフィリップ #パテックキュレーター #ラグジュアリーデイズ #masalux #luxurydays #vintageworldtime (Omotesandō) https://www.instagram.com/p/CFrtxqpHKLu/?igshid=1ddvabr3cm675

HOURUNIVERSE: Das neue Konzept für die Uhren-, Schmuck- und Edelsteinindustrien

Aus Baselworld wird Houruniverse

Die Betreiberin MCH Group hat ein erstes Messekonzept erarbeitet. Die virtuele Version der Basler Uhren- und Schmuckmesse “Baselworld” soll  “Houruniverse” heissen und der Nachfolger jener Messe heissen, die Basel jahrzehntelang internationales Renommee und viel, viel Geld eingetragen hat.

Interview auf Telebasel mit Michel Loris-Melikoff (Bild: zVg/Telebasel)

Die…

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Baselworld | The Watch and Jewellery Community

Baselworld | The Watch and Jewellery Community

With Baselworld having been put to rest, the MCH teams have put all their expertise and the feedback from customers, buyers, visitors into giving birth to a new platform concept: HOURUNIVERSE. An innovative platform to meet today’s needs, this new concept is gearing up to unite and support a whole community that wants to regroup, make a new start and is receptive to change. Open, modern,…

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Iconic Baselworld Watch Fair Returning in April 2021 as ‘HourUniverse’

MCH Group: CEO Stadlwieser throws in the towel MCH Group: le PDG Stadlwieser jette l'éponge After less than two years, the head of the MCH group, Bernd Stadlwieser, tendered the resignation. According to an open letter from Stadlwieser, "different ideas" between him and parts of the board led to this step last Friday. According to his letter, the dispute was not only about future strategies to save the salon business, "but also my personal expectations of the board of directors to get this business out of the worst crisis in its history." According to a report from Basler Zeitung BZ, the MCH Group is again in difficult waters. It was only at the end of last year that a capital increase eased the pressure. According to a notification, Stadlwieser will be temporarily replaced by Beat Zwahlen. The financier was seen as the strong man when the company was temporarily managed by board of directors Hans Kristian Hoejsgaard after the departure of former CEO René Kamm. They say that Stadlwieser and Zwahlen didn't get along very well. And, another person is announced: Ueli Vischer, longtime chairman of the board of directors and former adviser to the Basel government, will be leaving the company at the next general meeting in spring, as announced. He will be followed by Andrea Zappia, who worked for the Sky Group, a Murdoch company, from 2003 to 2019. That would bring James Murdoch, the new MCH Group reference shareholder, another preferred candidate for the board - alongside him and two other followers. The MCH group wants to counter this with a strong MP - Marco Gadola, who was a member of the committee between 2016 and 2019, is expected. Today, he is a member of the board of directors of many companies. Due to the pandemic, Art Basel must be relocated in the fall. Nothing has been announced at the Houruniverse jewelry and watch fair scheduled for April. Après moins de deux ans, le chef du groupe MCH, Bernd Stadlwieser, a présenté sa démission. Selon une lettre ouverte de Stadlwieser, «des idées différentes» entre lui et certaines parties du conseil ont conduit à cette étape vendredi dernier. (à SWISS CREATIVE LAB) https://www.instagram.com/p/CKWbKRiLL-L/?igshid=1lul0ep1ogduy

CORDER’S COLUMN: Without a vaccine, Switzerland’s spring watch fairs look doomed

On a week when France and Germany declared new national lock downs, Switzerland is holding onto the hope that it can contain a swell of covid cases this fall with less economically damaging measures. Daily new cases rose to 9,386 on Monday, almost double the same day last week and the highest on record but, unlike their neighbours, Swiss authorities are holding their nerve and prioritising keeping businesses open. The country even abandoned quarantine rules for travellers between other European countries this week because they are all facing the same incidence of covid. So far, Switzerland’s only strengthening of measures to limit rising cases of covid has been insisting that mask wearing become mandatory in all enclosed spaces. However, Switzerland still has a rule that no more than 50 people can gather for business, entertainment or sport. Unless that regulation is relaxed early next year, Watches & Wonders Geneva in early April and the simultaneous event for Rolex, Patek Philippe, Chopard, Chanel and Tudor will have to be delayed. HourUniverse, a show created by Baselworld owner MCH Group, and due to take place from April 8 to 12, would be another casualty. As would any events in the spring for the likes of LVMH, Swatch Group and Japan’s Seiko/Grand Seiko and Citizen Watch Company. Realistically, only a globally available vaccine can now save these shows, and it may be too late even for that. Read the full article

CORDER’S COLUMN: Without a vaccine, Switzerland’s spring watch fairs look doomed

On a week when France and Germany declared new national lock downs, Switzerland is holding onto the hope that it can contain a swell of covid cases this fall with less economically damaging measures. Daily new cases rose to 9,386 on Monday, almost double the same day last week and the highest on record but, unlike their neighbours, Swiss authorities are holding their nerve and prioritising keeping businesses open. The country even abandoned quarantine rules for travellers between other European countries this week because they are all facing the same incidence of covid. So far, Switzerland’s only strengthening of measures to limit rising cases of covid has been insisting that mask wearing become mandatory in all enclosed spaces. However, Switzerland still has a rule that no more than 50 people can gather for business, entertainment or sport. Unless that regulation is relaxed early next year, Watches & Wonders Geneva in early April and the simultaneous event for Rolex, Patek Philippe, Chopard, Chanel and Tudor will have to be delayed. HourUniverse, a show created by Baselworld owner MCH Group, and due to take place from April 8 to 12, would be another casualty. As would any events in the spring for the likes of LVMH, Swatch Group and Japan’s Seiko/Grand Seiko and Citizen Watch Company. Realistically, only a globally available vaccine can now save these shows, and it may be too late even for that. Read the full article

Former Baselworld Organizers Create Digital Platform HourUniversehttps://www.newszada.com/wp-content/uploads/2020/07/Former-Baselworld-Organizers-Create-Digital-Platform-HourUniverse.jpg Shutterstock...https://www.newszada.com/former-baselworld-organizers-create-digital-platform-houruniverse/?feed_id=219574&_unique_id=5f2ce876c3262

Former Baselworld Organizers Create Digital Platform HourUniverse

Former Baselworld Organizers Create Digital Platform HourUniverse

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Those lamenting the end of Baselworld can rest easy knowing that MCH Group, the trade show organizer behind the well-known event, has instituted an entirely new hybrid platform called HourUniverse. The new concept will include buyers and sellers of watches, jewelry and gemstones in an online, digital platform for networking, buying and content that will be active…

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Former Baselworld Organizers Create Digital Platform HourUniverse

Those lamenting the end of Baselworld can rest easy knowing that MCH Group, the trade show organizer behind the well-known event, has instituted an entirely new hybrid platform called HourUniverse.

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百年巴塞爾錶展 HourUniverse新概念展接棒

2020年一場疫情是如何推動國際鐘錶行業改革的？看看全球最高規格和最專業的兩大鐘錶展會的最新動向就能略知一二。 7月23日，原巴塞爾國際珠寶鐘錶展（Baselworld，以下簡稱巴塞爾展）主辦方、瑞士展會管理巨頭MCH集團宣布，將為鍾錶、珠寶和寶石行業推出一個全新的全球展會平台概念- HOURUNIVERSE （時間宇宙）。

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Former Baselworld organiser launches ‘HourUniverse’

http://dlvr.it/RcH312

Interview: HOURUNIVERSE Watch Festival Officially Replaces Baselworld Trade Show

MCH, the parent company of Baselworld, today announced a new show name and concept with “HOURUNIVERSE.” Sharing relatively few details in the press release statement on the topic, I spoke to Mr. Michel Loris-Mikelhoff who ran Baselworld, and now HOURUNIVERSE, about the news and what its means for the watch industry. Much of HOURUNIVERSE is still in the planning stages, but here is what we know about the upcoming independent watch trade show event scheduled to debut in 2021.

HOURUNIVERSE is not a mere response to the 2020  cancellation of Baselworld. HOURUNIVERSE is there result of more than two years of planning by MCH for a show concept to replace the format of what Baselworld used to be. It was only more recently that the decision to retire the Baselworld name was made, and the new show concept given the fresh title of HOURUNIVERSE. Important is the mention that HOURUNIVERSE will take place in Basel at the Messeplatz convention center that MCH currently owns. It is true that there was much discussion about whether or not the show should take place in Basel, Switzerland at all. In the end the home city was chosen again.

Mr. Loris-Mikelhoff provided a few reasons for why HOURUNIVERSE should take place in Basel. The first is that the MCH owns the convention space itself, and that would mean a far lower operating cost with far higher levels of flexibility. Second is that according to MCH research, a lot of the retailers and familiar faces at Baselworld seemed concerned at the idea of getting to know a new show host city. While not always historically ideal as a convention city, Baselworld long-timers do know where to stay, where to shop, what to eat, and how to get around. Thus, according to Michel, a lot of Baselworld guests seemed to feel that Basel as a host city had “comfort value.” Ironically, the “Baselworld” name provides slightly less comfort value to the same demographic.

Finally, MCH could pass on the costs of a lower-priced show to its exhibitors by exhibiting in Basel. Apparently the Swiss city of Lausanne was a strong second choice next to Baselworld, but MCH would have to rent a venue in that city, and be forced to pass that cost on to its clients. Keeping HOURUNIVERSE in Basel was deemed to be the best way to control costs as MCH no doubt will require a number of years to effectively ramp up awareness and traffic at HOURUNIVERSE (leading to profitability).

MCH makes it clear that HOURUNIVERSE is meant to be a digital platform with an in-person show experience once per year. The digital platform is the HOURUNIVERSE website which is intended to have useful information that watch and jewelry industry professionals will need access to on a regular basis. This might be educational material or access to supplier and brand directories. According to Mr. Loris-Mikelhoff, the in-person HOURUNIVERSE show experience will also heavily focus on blending live experiences and presentations with digital elements (namely a lot of screens around the show whose content matches the real world experience).

Michel Loris-Melikoff, Directeur Général de Baselworld. Bâle, Septembre 2019 © Fred Merz | Lundi13

When asked what being at HOURUNIVERSE is going to be like, Michel Loris-Mikelhoff said “forget what the old Baselworld looked like, HOURUNIVERSE will be nothing like it.” HOURUNIVERSE is rather going to focus on smaller and more elegant brand booths, an overall modern, clean, urban, minimalist design, and much more heavily include digital elements. MCH further wants HOURUNIVERSE to feel more like a festival than a fair. That is interesting and encouraging to hear. To facilitate more human interaction, the show needs to encourage people to connect and interact, not just unilaterally via exhibitor presentations.

Human guests will be encouraged to interact with other humans (as opposed to just watch and product) via a bevy of daily opportunities. These include presentation or education spaces dispersed around the HOURUNIVERSE show, as well as dedicated networking and entertainment programs happening ongoingly. Part of this is to appeal to a new generation of watch industry professional who needs a new reason to go to the city of Basel. MCH has made it very clear that they have to answer such a query, and then keep answering the question of “why should you come to Basel for this show?” as they win veteran and novice guests to the debut event.

HOURUNIVERSE will also focus on a wider breadth of watch brands including connected (smart) watches and also very small brands in their “Incubator” space. Such spaces will be more than totemic with Loris-Mikelhoff admitting that the show has a lot to offer the smaller brands because said companies really do represent a lot of the future businesses and activity in the watch industry space – that until recently has been dominated by mostly large, corporate-style operating brands. Other key areas of the watch market such as smartwatches or suppliers will have a greater roles at the HOURUNIVERSE show compared with Baselworld’s recent.

When will HOURUNIVERSE take place? According to Loris-Melikoff the biggest challenge they are currently facing is finding dates that make everyone happy. It is already known that HOURUNIVERSE should be around the same time as the shows happening in Geneva during Geneva Watch Week and Watches & Wonders Geneva. The problem as of now is that Watches & Wonders Geneva does not have final dates yet and there are a number of global considerations HOURUNIVERSE must take into account when planning its event dates. That means HOURUNIVERSE could be before Watches & Wonders, after it, or even partially (or entirely) during it. MCH does not want to ask guests to have to fly to Switzerland twice in the years and says it has the specific goal of making sure guests can hit both shows during one trip to the country. Important to MCH is that they communicate the independent-nature of HOURUNIVERSE. Unlike the Geneva shows it will be less about group politics and popularity, and more about giving interested brand clients value and reason to come back.

MCH has repeatedly said that HOURUNIVERSE is going to be less expensive for exhibitors that Baselworld was. That still leaves the questions open for how MCH will try to recoup lost revenue as historic exhibition fees where comparatively high? The answer appears to be with more on-site advertising at the show (often though the heavy use of in-person “digital experiences”) as well as HOURUNIVERSE’s ability to sell presentation space and time to particular brands or clients. HOURUNIVERSE is probably taking a volume approach, offering a more simple way for brands to exhibit (less expensive), but also make it possible for more brands to come – thus increasing the overall volume of exhibitors.

One major topic of conversation about Baselworld reforms related to the cost of food and accommodations in the city. Guests rightfully complain that prices bloat during the show, and service sputters at the same time. MCH has said that the restaurant and hotel owners have finally gotten the point. They realize that if they don’t normalize their pricing the guests will not come back. Basel businesses finally seem to agree that guests coming to the city paying normal prices, are better than no guests coming to the city to pay inflated priced. Loris-Mikelhoff did not go into further details, but seems to suggest many of the more egregious actors in the Basel accommodations space have sincerely gotten the message that they need to clean up their act.

The first HOURUNIVERSE is meant to launch in 2021, but so much about the show and the floor concept has yet to be finalized. aBlogtoWatch has special access to discuss the HOURUNIVERSE watch show’s upcoming plans, and will update the community with updates well before the show starts. Finally, when answering the question of what the stated goal and purpose of HOURUNIVERSE is, Michel Loris-Mikelhoff simply said that the show will be a place “for the watch industry to meet.” Given the high value of such opportunities and how they seem to consistently drive business in the watch and jewelry industry – there is certainly wide opportunity (as well as expectation) for the HOURUNIVERSE watch tradeshow, and the new era which comes with it. Learn more at the HOURUNIVERSE website here.

The post Interview: HOURUNIVERSE Watch Festival Officially Replaces Baselworld Trade Show appeared first on Wristwatch Journal.

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MCH is creating a new concept for a global platform for the watch, jewellery and gemstone industries: HOURUNIVERSE.

MCH is creating a new concept for a global platform for the watch, jewellery and gemstone industries: HOURUNIVERSE.

HOURUNIVERSE: Two months to listen, analyse, identify; and create. An innovative platform to meet today’s needs. To unite and support a whole community that wants to regroup, make a new start and is receptive to change. (more…)

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