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maria-murphy · 1 year

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How To Hire Remote Developes in India From USA

Are you still working on how to hire app developers from the US remotely? If yes? Then, you jumped to the perfect blog. As we as a whole know major areas of strength for qualified talent is the foundation of any technology-based business. Whether or not you are a startup or a fortune company, all you want is a team of talented developers who can convey the best outcomes and assist you with remaining on the ball.

This blog will walk you through the steps to hiring remote developers if you’re as yet uncertain how to take advantage of a global talent market.

Let’s Know Who are Remote Developers!

Organizations of all sizes are currently exploring remote work in software development known as remote developers and hunting the best secret talent all over the planet as the remote transformation is relentless. In any case, for some product and technology organizations, finding the right remote developers can be troublesome.

CTOs and entrepreneurs need to consider some unique possibilities to find and hire app developers India from different places, for example, Southeast Asia and other prosperous nations given the rising competition in the advanced space.

Why Hire Remote Developers?

It’s obviously true that hiring remote developers welcomes more talent ready. However, this isn’t all, there are numerous different advantages that you get when you employ a remote development team. Coming up next are some of them:

#1. Execute the Ideal Work Model

Thinking according to the viewpoint of the employees, the remote work model has consistently shown to be preferable over typical. Contract software developers will try sincerely and put in their absolute best effort at work.

Being limited by deadlines, remote developers keep up with great guidelines of nature of work while partaking in the solace of their homeland. This thus provides them with a balance between serious and fun activities and they give their 100% at work.

#2. Save Money and Time

Hiring remote developers in India can save a ton of time and money. This is fundamentally because of the difference in time region.

Remote developers hired from India can work in any event, when you are resting. This guarantees that there will never be a postpone in the development process. It additionally ensures ideal use of time which eventually converts into money savings.

#3. Expanded Development Capabilities

Remote developers can be hired at a lower cost than in-house experts. Remote teams have more noteworthy development capacities than in-house staff and have additional opportunity to adjust and stay aware of the relative multitude of changes in this competitive industry.

#4. Flexible Working Hours

Remote developers should follow a plan for getting work done to ensure greatest efficiency and quality. Remote developers can focus on core issues of the business, a mutually beneficial situation for remote developers and companies.

#5. Increased Engagement

As per the surveys and research, remote developers are more connected with than those functioning in an office environment. Modern video conferencing platforms make it

Incorporate with Quytech as Your Remote Development Team

Quytech, a software development and mobile application development company, has a successful history of abroad development projects for both driving business brands and new companies all over the planet. At the point when you want to hire Blockchain developers, software developers, mobile app developers, etc., with a shifted set of skills and project experience, we come as perhaps the most ideal choice.

At the point when you want to hire dedicated developers in india, we offer you the largest choice of engineers with all front-end, back-end and full-stack development skills alongside openness to all patterns and cutting-edge technologies going from Blockchain, Artificial Intelligence, Multi-Cloud Programming, Deep Learning, Machine Learning, AR/VR Development, and every one of the most recent features of technology.

Hire full stack developers in India

Consider outsourcing companies like Quytech to employ remote developers in India for your big dream project and make the development process simpler.

We assign a team of profoundly talented software engineering teams to see your project from scratch to end, be it a startup or a fortune enterprise.

Original source-> https://www.quytech.com/blog/tips-to-hire-developers-remotely/

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whyte-creations · 2 years

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An Overlook to the Future of Mobile Application Development

It’s no secret that mobile app development is one of the most booming industries today. With over two billion active smartphones globally, that should come as no surprise. But what does the future hold for mobile app development? In this blog post, we will take a look at the current state of mobile app development and where it is headed in the future. We will also explore some of the challenges that developers face and how they can be overcome.

The current state of mobile application development

The current state of mobile application development is exciting. With the release of new platforms and technologies, there are more opportunities than ever before for developers to create innovative and engaging apps.

However, there are also a number of challenges that need to be addressed. In particular, the fragmentation of the Android platform means that developing for multiple devices can be a complex and time-consuming process.

There is also a need for greater collaboration between web designers and developers in order to create user-friendly applications that meet the needs of users. As the demand for mobile applications continues to grow, it is essential that these issues are addressed in order to ensure that the future of mobile application development is bright.

The future of mobile application development

The future of mobile application development seems very promising. With the advent of new technologies, there is a lot of scope for further innovation in this field. Some of the trends that are likely to shape the future of mobile application development are mentioned below:

1. Augmented Reality and Virtual Reality: The use of augmented reality and virtual reality is likely to become more widespread in the future. This will enable developers to create more immersive and interactive experiences for users.

2. Internet of Things: The internet of things is another area that is expected to grow in the coming years. This will allow developers to create applications that can interact with various devices and sensors.

3. Wearable Devices: Wearable devices such as smart watches and fitness trackers are becoming increasingly popular. This trend is likely to continue in the future, which will open up new opportunities for developers to create innovative applications for these devices.

4. Artificial Intelligence: Artificial intelligence is another technology that is expected to have a major impact on mobile application development in the future. Developers will be able to use AI to create smarter applications that can provide better user experiences.

The benefits of mobile application development

Mobile application development is the process of creating software applications that run on a mobile device, such as a smartphone, tablet, or wearable. Mobile apps are designed to provide users with a rich and engaging experience that is optimized for the small screen.

There are many benefits to developing mobile apps, including:

1. Increased reach: With over two billion active Android and iOS devices around the world, your potential audience is huge. By developing a mobile app, you can tap into this vast market and reach more customers than ever before.

2. Improved engagement: Mobile apps offer a more personal and interactive experience than traditional web-based solutions. This can lead to improved customer engagement and loyalty.

3. Increased sales: A well-designed mobile app can provide a powerful sales tool, allowing you to sell your products or services directly to your customers.

4. Enhanced customer service: Mobile apps can help you deliver an outstanding level of customer service, providing your customers with 24/7 access to information and support.

5. Increased brand awareness: A successful mobile app can help to increase brand awareness and build name recognition for your business

The challenges of mobile application development

Mobile application development faces several challenges, including the need for specialized skills, the fragmentation of the mobile market, and the challenge of developing for multiple platforms.

The skills required for mobile application development are quite specialized, and not all developers have the necessary expertise. This can lead to projects taking longer than expected and going over budget.

The mobile market is highly fragmented, with a wide variety of devices and operating systems in use. This makes it difficult to develop applications that will work across all devices and platforms.

Another challenge facing mobile application developers in Qatar is the need to support multiple versions of a single application. As new versions of operating systems are released, older versions become obsolete. This means that developers must constantly update their applications to keep up with the latest platform changes.

Conclusion

Mobile application development is an exciting and ever-changing field. With new technologies emerging all the time, it's hard to predict what the future holds for mobile apps. However, one thing is certain: mobile apps are here to stay and will continue to be an important part of our lives. Thanks for reading!

#mobile app development #mobile apps

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koteshwarreddy · 2 years

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5 Secrets To Success Of Artificial Intelligence Apps Development

Image Source: Freepik

Artificial intelligence (AI) is clearly an improving algorithm in the technology industry. AI takes Centre stage at conferences and shows potential in a wide variety of industries, including retail and manufacturing. New products integrate with virtual assistants, while chatbots answer customer questions on everything from your online office provider's site to your web hosting provider's support page. Meanwhile, companies like Google, Microsoft and Salesforce are integrating AI as an intelligence layer throughout their technology stack. Yes, AI is definitely having its moment.

For businesses, Artificial intelligence companies in Texas can manifest in many forms depending on the needs of your organisation and the business intelligence (BI) insights derived from the data you collect. Companies can employ AI for everything from mining social data to driving engagement in customer relationship management (CRM) to optimising logistics and efficiency when it comes to asset tracking and management.

Best AI completes a task from start to finish for the user

The best AI apps make the user more capable. And the best AI completes a task from start to finish for the user; the user should have to do as little work as possible to make this happen. These are truly autonomous intelligent agents.

It is just as important that these AI agents or virtual assistants allow users to communicate using natural language. Having to modify speech or text in some kind of machine syntax is cumbersome and requires the user to do some work. The goal is to turn in an assignment without problems.

At the other end of the interaction, it's important that the AI's responses appear as natural as possible. At an Artificial intelligence service company in Texas, our goal is for our clients to feel like they are interacting with a human assistant. And when we started building our personal AI assistant, Amy Ingram, we discovered that a collection of templates would not achieve this effect.

So we ended up creating an entirely new role, the AI Android apps development company in USA, who is tasked with developing Amy's personality and ensuring that she has a consistent voice. Our clients love Amy and how efficient she is, but what they comment on the most is how human she is. Many of the people they program with don't even realise that Amy is AI.

Exceed user requirements through constant interaction refinements:

A great AI application must have awareness and it must emotionally connect with and delight the user. It should make the user feel comfortable and act as an informed and considerate friend. It can only do this by learning about the user with each interaction and personalising the experience accordingly. The best AI not only meets user requirements, but exceeds them through constant interaction improvements.

Acquire AI technology:

AI applications, by definition, are built using AI technology. Finding the right AI technology to power your AI application is the critical next step. Given the rapidly evolving nature of technology, it's all too easy to make costly procurement mistakes. Fortunately, there are two things that increase the odds of success.

First, you can take advantage of powerful cloud-based platforms that deliver modern AI services running on AI-optimised hardware. Amazon Web Services (AWS) Machine learning service companies in Texas, Google Cloud AI, and Microsoft Azure Machine Learning are three of the most popular and comprehensive platforms. You can affordably use them to quickly gain a rich set of AI capabilities in support of a wide range of AI applications.

Also, you don't need to create your own AI applications. Instead, you can purchase software with "AI inside". Today's business intelligence and analytics applications incorporate AI to automatically discover data relationships, identify patterns, and recommend analysis and visualisations.

Select a specific AI application:

The next step is to identify the specific AI applications that will deliver the priority results. This won't be easy, given that McKinsey recently identified nearly 600 distinct applications of AI spanning the value chains of many major industries. Some examples include planning and forecasting, assembly and manufacturing, promotion, and personalised user experience.

AI is not a business panacea. Its goal is to shortlist five to 10 candidates for AI applications and then select two or three of them as pilots. Building on pilot efforts, move forward with an AI application that can deliver both the business outcomes you seek today and the extensibility to serve the people, processes, and technology you'll need in the future.

AI application development cost:

The Cost of developing the artificial intelligence application depends on the characteristics of the implementation of the AI tools since the complexity and a technological stack of a chatbot and, for example, a corporate data analysis system can be very different. In the first case, the software will cost you from US $6,000, in the second at least US $35,000.

How have these numbers been calculated? In addition to the complexity of the solution, the price depends on the time costs of the technical and non-technical specialists of the project.

Takeaway:

You now have a quick look at the different aspects of AI and ML, and how to build a mobile app with AI and ML. This is just the birth of the industry; you can try to create a fantastic app with AI. There are many problems to solve and people want them to be solved faster and more efficiently. The market is open to you, you just need the right solution. So, what are you waiting for?

Get your team together and try to make this world a better place with AI!

Also Read:

Advantages of AI in manufacturing

Impact of ai in banking sector

AI in Retail Sector

As an artificial intelligence development company in Virginia, USM Business Systems enables your business to deliver a great customer experience and become smarter by implementing artificial intelligence in your products and business operations. Our artificial development services include the creation of BI solutions, NLP-based applications, computer vision applications, voice assistants, and chatbots.

WRITTEN BY

Koteshwar Reddy

I am working as a Marketing Associate and Technical Associate at USM Business Systems. I am working in the Internet of Things and Cloud Computing domain. I completed B.E. in Computer Science from MIT, Pune. In my spare time, I am interested in Travelling, Reading and learning about new technologies.

#5 Secrets To Success Of Artificial Intelligence Apps Development #Success Of Artificial Intelligence Apps #Artificial Intelligence Apps Development

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lanceprance-blog · 5 years

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SEO: 5 Killer Ways to 2019

In case you are tired of listening to the term SEO (search motor optimization) maybe you ought concentrate on SMO. Most SEOs use third-party tools to figure out exactly what people are looking for, just how users are looking for points, and use that to improve their content. SEOs have understood user research intent to fall broadly straight into the following categories and right now there is an excellent post upon Moz about this. The phrase "SEO" can also refer to "Search Engine Optimizer". To get more exposure within visual searches, make sure that will likes, shares and comments upon social media posts all possess SEO relevance. Because there was a great deal of positive reviews and I am just along the way of perfecting local SEO and local company lead generation online. The business offers excellent SEO packages that will help rank the clients' site within top three pages associated with search engine pages. Google's always tweaking its search algorithms, so there is no guarantee that SEO techniques that worked in the past will keep doing work in the future. The particular growth of Google's featured little, voice search, Local SEO, plus PPC gives better lead in order to diverting traffic to your web site as compared to the natural listing.

On the similar note, great SEO content material needs keywords but if a person overdo it, Google and human being visitors will hate it. Looking to keep a healthy keyword thickness of 1-2% is recommended. SEO will be optimizing digital documents for individuals who use search engines. Search engines has stated publicly they think brands” are good for SEARCH ENGINE OPTIMIZATION, as people trust them plus want to see them offered in search results. Once we appear ahead to SEO in 2018, discover our predictions for exactly what we think will be one particular of Google's biggest years however for search. Meta explanation plays a major role within search engine position of your post so creating an SEO friendly meta explanation is essential for ranking element. SEO basically just about building search engine-friendly websites. When you're working on SEARCH ENGINE OPTIMIZATION, you need to be conscious of the existing factors that will influence your ranking. We would certainly like to increase visibility, all of us want it to look in Lookup Engine Results Page (SERP), We all should go with these alleged SEO techniques. The proximity of your local business's address to the centroid can have a large role to play in the Local SEO ranking positions for your business. There are two. 5 + years of expertise in Internet Marketing and possess strong understanding of an Web Marketing like Search Engine Optimisation (SEO), Pay Per Click (PPC), Search Engine Marketing (SEM), Portable SEO, Ecommerce SEO, WordPress. A a lot more recent post appealing is entitled This Changes Everything: How AI Is Transforming Digital Marketing” The particular blogger notes that SEO is usually the subset of digital advertising most affected by artificial cleverness (AI) with Google changes causing consumer metrics to become some associated with the most important ranking indicators. Nowadays mobile-friendliness of a website is usually now considered as an essential research ranking factor and one need to know that mobile site provides an impact on your SEARCH ENGINE OPTIMIZATION ranking. Meta keywords would be the minimum priority in ranking factors within SEO. A productive SEO effort needs to proceed beyond building content to position on highly searched keywords plus should possess a heavy concentrate on providing answers for styles of unique queries that plenty of people might search simply by voice. The particular digital marketing landscape is continuously changing, and SEO is not likely to be the exception within 2018. Once we all know it, Search engines has always been mysterious regarding revealing a clear list associated with the ranking factors, so SEARCH ENGINE OPTIMIZATION managers need to be interested, cogitative, and sharp-witted to discover the right solutions and create their strategies successful. Lower-quality content can severely impact the accomplishments of SEO, in 2018. These types of factors may involve site content material strategy and its user relevance, SEARCH ENGINE OPTIMIZATION optimization, length of time given that online presence was established and even more. In the next 12 months, we are going to see the focus will be upon mobile SEO, featured snippets, tone of voice search optimization, content marketing, interpersonal media, user experience, and AI and machine learning. A very essential SEO trend to know within 2018 is the mobile-first catalog. To avoid getting penalized and ensure that will a website is fully enhanced, these top SEO trends intended for 2018 needs to be regarded as. Being a good experienced SEO content writer, SEARCH ENGINE OPTIMIZATION copywriter, copy writer, technical writer, reactive content writer, blog writer, Outstanding special interest in digital marketing and advertising. That means this increases user experience which enhances SEO and rankings. Carrying out technical SEO with regard to local search engines is actually a similar process. In Local SEO, citations are referred to as mentions” of your local business on other websites and web pages. That getting said, if you want in order to transform your search ranking, and stay relevant and competitive in your own industry, then you have in order to stay abreast of the present SEO trends and techniques. SEOs will need in order to collaborate closely with designers plus developers to prioritize technical SEARCH ENGINE OPTIMIZATION and usability search engine rank factors to gain a aggressive edge. And you can see the section on where you can use key words for more information on integrating these keywords into your SEO content strategy. According to a research conducted by BrightEdge, a innovator in SEO and content overall performance suggests that 57% of visitors as of now comes through smartphones and tablets. On the other hand, SEOs have to understand what the customers are searching for and after that create awesome, relevant, quality articles for them. Without quality links, your web page will probably not rank quite high in search, even if a person have excellent copy or make use of every other SEO ranking aspect out there. Within case your website is produced up of lower-quality doorway kind pages using old SEO-techniques (which more and more labelled since spam in 2018) then Search engines will not index all associated with the pages and your site ‘quality score' is probably heading to be negatively impacted. Voice search is another one particular of the latest trends within SEO that will be impacting search engine optimization in 2018. SEO is important as this will certainly make your website relevant in order to your keywords throughout the lookup engine ranking process and may lead to improved search motor ranking. Many spamming sites have the tendency to make use of such Black Hat SEO procedures. From targeting the proper keywords using Google Keyword Advisor to sharing valuable information- content material marketing was and will regularly be one of the most essential SEO trends for a lengthy time to come. Whilst classical techniques will continue in order to be effective, the SEO developments and tactics mentioned on this particular page can significantly change the particular way we perform search motor optimization. Content marketing and advertising is maturing and trying out there infographics and video marketing may just add value for your own SEO techniques. ⭐ One of the best strategies adopted by businesses nowadays is an SEO focused content material strategy. John - we have around one, 000 video podcast episodes, plus currently kicking off a improve in our site specifically to enhance our SEO (we've decided really easier to rebuild than in order to try to fix our frankenstein monster).

Excellent rule in my SEO agency which usually i instill in all our clients which is ‘if a person want your business top associated with Google, it must DESERVE in order to rank top of Google'. At the same time, the growth of voice search and virtual assistants can become an ideal basis for that development of artificial intelligence systems as well as the promotion of those SEO strategies that take into account current trends. Within the below-mentioned publish, I did drop my key phrase SEO” in the beginning by itself. Alexatmedia is an marketing agency with 5 years' encounter In E-Marketing Field, We are usually using that technology to improve any kind of business plus help the business owners in order to be in the first of them Competitors, Alexatmedia with the professional team had all the particular secrets to accomplish that, using Interpersonal Media and search engine optimisation (seo), web designs, web growth, mobile app designs, mail marketing”, Alexatmedia leading your business in order to the top. Regarding this post, we decided in order to include some top digital advertising blogs that aren't hard-core SEARCH ENGINE OPTIMIZATION. Rank high requires keeping up along with the present and changing SEO developments and constantly adjusting your method to suit any new formula updates. As the marketing strategy for increasing web site's relevance, SEO consultants consider just how search algorithms work and exactly what people search for. This indicates, if your website is just not cellular friendly, it could have the serious effect on your SEARCH ENGINE OPTIMIZATION, as Google want to assure mobile users are receiving related and optimised search engine outcomes. For this reason search engine optimization (SEO) is so important. Keyword Stuffing” was the bad practice and it affected simpler and easy to change Google search algorithm back after that enabled SEO people to wrong use Google rankings for marketing objective. Yet one failure that stands out there and it is relevant, is definitely when I attempted to position for the keyword SEO company ”. The particular great news for business proprietors is that you may not really need to focus too extremely on your ongoing SEO initiatives (such as link building) whenever you have this strong basis. LSI keywords, normally known as latent semantic indexing keywords, are necessary for SEARCH ENGINE OPTIMIZATION in 2018. Already, 76% internet marketers use Social Media to help and boost SEO, cites a good article published at In 2017, marketers will do everything achievable to make their Facebook articles or tweets rank higher upon the SERPs. The particular following 2018 SEO trends are regarding to peak - or already are. The panel of regional SEO and marketing experts is definitely here to help feed a person some nuggets of wisdom plus well your confidence in the particular arena, in addition to expand your present understanding of Local Search's functioning parts. As a companion towards the particular table, Search Engine Land's Manual To SEO explains the rank factors much more depth, within a tutorial providing advice upon implementing them. As Google performs more criteria updates to keep up along with user behavior, we'll start in order to see major shifts in exactly how we do SEO. SEO, or search motor optimization, ย are the methods plus or strategies used to position a website and content increased in search engines for example Search engines, Bing, and Yahoo, to outcome in more organic traffic. SEO is ever-evolving and finding new tricks is essential in order to keeping your site's rankings higher. If you add your own location to your social press accounts and post on these types of accounts having a link to your own website, this will help a person create your SEO locally. Today, Google doesn't only consider on-page SEO score when ranking a good article. This particular blog, like other top-quality SEARCH ENGINE OPTIMIZATION blogs, typically includes behavioral information and other metrics to inform stories that are statistically well-founded. When you're investigating your competitors or finding hyperlink opportunities, the SEOquake toolbar can come in very handy. Nonetheless, numerous organizations deliberately avoid implementing any kind of SEO strategies because of one particular constant fear- the info present more than the Internet channels is huge and no one really understands the way the actual SEARCH ENGINE OPTIMIZATION optimization would happen for his or her sites. For further detailed details on the use of key phrases on the website visit SEOcious exactly where you will discover many additional important factors involved in obtaining your web site in the best 10 listings on Google. In general, SEO had been created as being a method of enhancing websites' search engine ranking outcomes. It will become difficult part for just about any SEO man to implement the necessary actions in getting on search outcomes trough voice. We are going to already seeing content strategies changeover away from keyword-stuffing, and I would anticipate to see lots of SEOs going through their content in order to reevaluate just how much worth it actually holds for the particular user. Google's algorithm keeps a track associated with pages and sites that fulfill the user so this demands to be a primary issue for SEOs going forwards. Don't forget to write us in the comments section if you like our article on SEO trends in 2018 or have any questions regarding them. Google blogs have an tremendous advantage over any other SEARCH ENGINE OPTIMIZATION blog because, not only may they go directly to the original source, in most practical ways, they will ARE the source. Off-page SEO services assist customers to boost their visitors, increase brand awareness, helps a person to reach the target target audience and maximise your(ROI). Off-page SEARCH ENGINE OPTIMIZATION is the act of enhancing your brand's on the internet and offline to get high quality backlinks that help to position high on Google along with other Lookup Engine's. These types of SEO Trends of 2018 are usually ruling the digital world. Key phrase density is really a main thing in SEO optimization, however, to increase the density a person cannot ruin the quality associated with the content. In 2018, your SEO success won't rely on how well you enhance your site for Google. Video clip marketing, infographics, link building had been among the most talked SEARCH ENGINE OPTIMIZATION trends for quite a whilst now, however if you have got limited yourself with only these may not earn you advantages that are to be provided by other effective methods that will you might not have identified. Search engines nearly makes possible for breaking the code of its web page ranking algorithm, continually updated in order to accommodate a thousand different problems, which will be the problem for SEO professionals this season and in the coming yrs.

For instance, pictures to show that you simply got best position on Google's first web page for high competitive keywords would certainly definitely help to talk regarding the search engines optimization (SEO) tool. More significantly, you can track exactly just how much traffic, leads, and clients you are getting via Nearby SEO and organic search visitors. Rankwatchโ€ A simple SEO Management Platform with geo-specific results allowing users to optimize their local SEO. On-Page SEO is the particular practice of optimizing various internet pages for high rank plus earning more relevant traffic looking engines. In 2018, SEO's ought to answer this question: Would We be accomplishing this if search motors didn't exist? Google's mentioned mission has been to supply worth to users, and this furthermore lies at the core associated with great SEO. Showing up during these lookup features is critical for effective SEO in 2018. Businesses, therefore, ought to align their work frame plus campaigns that complement the most recent SEO updates If you are usually searching for optimizing your site that speaks the true vocabulary of internet marketing, e mail us We all will be there to help you.

When creating a web site for Google in 2018, a person really need to understand that will Google has a huge associated with things it will mark websites down for, and that's generally old-school SEO tactics which are usually now classed as ‘webspam‘. White hat SEO's generally follow Google's quality guidelines. Google introduced local SEARCH ENGINE OPTIMIZATION as one of their methods some time back, but nevertheless many companies aren't embracing this particular requirement, meaning that they are usually losing out on valuable company on a daily basis. Using keyword-rich point SEO 2019 Slide for internal links is the clear sign of over-optimized site or overly SEOed, and this will look just like this abnormal smiley face. Voice search is one particular of the latest SEO styles in 2018. Consumer experience for SEO will turn out to be even more important in 2018. This could mean hyperlink acquisition, building mentions, utilizing the PR agency, building your brand name off site to have the positive effect on your web sites SEO.

Starting from what exactly will be voice search and why is definitely it so important for your own online business, in this manual we will share with a person 10ย actionable tips on how in order to optimize your content for tone of voice search and various SEO strategies that can specifically assist this particular. Within 2018, SEO is content plus content is SEO, content is usually digital and digital is articles. As with any kind of industry, it is our obligation to stay aware of any kind of emerging SEO trends so that will we can incorporate them directly into our strategies and be certain we are providing our customers with creative, industry-leading strategies plus business advice. That is why, in general, the rule associated with thumb here is that, within order to win SEO”, a person want to rank #1 with regard to all of your keywords. SEARCH ENGINE OPTIMIZATION stands for Seo. ” This particular is a significant process associated with generating traffic from the free of charge, organic, editorial and natural lookup results on search engines. This enables you to react quickly within case of unwanted new inbound links, and therefore avoid common SEARCH ENGINE OPTIMIZATION techniques like negative SEO episodes. SpyFu is the paid tool that uses eleven years of historical data in order to assist you find your competitors' most profitable keywords and the particular keywords they've utilized for SEO plus ads. Hence, a person would not like to disregard the importance of content marketing within your SEO strategy 2018. While that theory is definitely sound (when focused on a single page, when the intent is usually to deliver utility content in order to a Google user) using outdated school SEO techniques on specifically a large site spread away across many pages seems in order to amplify site quality problems, right after recent algorithm changes, and therefore this type of optimisation without having keeping an eye on general site quality is self-defeating within the long run. 1. I do not think Google uses the content within the comments as an on-page SEO signal. That's why SEOs are usually starting to aspect in the intention behind each search query plus optimize the content and consumer experience accordingly. As Bing's Duane Forrester said, all SEARCH ENGINE OPTIMIZATION Ranking signals revolve around content material of some kind” highlighting the particular impact good content has upon your blog. Coming up with clean and unique ideas day within day out is incredibly tough, however necessary to keep your own site not only relevant plus engaging for the audience, yet optimized for search engines such as google. Soon after this article focused around a major on-page SEO factors that will impact the search ecosystem was published by Google, a debate about prominent Offpage SEO trends that can disrupt the world of SEO in 2018 sparked in the industry. Nonetheless, auditing your competitors SEO gives you new ideas on how you can grow your local business, improve its SEO, target new keywords, and beat your competition in the process of doing so. SEARCH ENGINE OPTIMIZATION involves communicating aboutness” in the specific context to both individual users and technology. Google Research Console is, slowly but certainly, getting better Google's getting the much more aggressive about producing rank tracking more difficult (some rank tracking folks I'm helpful with told me that Q4 2017 was particularly gut-punching), plus the SEO software field will be way, way more densely loaded with competitors than ever just before. In this post, we all would be talking about On-Page SEO and some of the very effective ways of boosting your search positions on Search Engines. Some Webmasters will pay lots of money to a so-called professional SEARCH ENGINE OPTIMIZATION expert to have their Sites on top within the search positions. Meta keywords would end up being the least priority in rank factors in SEO. The SEO Trends associated with 2018 are turning to be able to impact approach on various other professions related to Digital Marketing. These types of advanced SEO techniques might not really be the easiest to apply - they actually require even more effort than basic keyword analysis and link building - yet they are incredibly effective.

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skillslashblog · 3 years

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8 hidden Data Science Job Roles: The Secret of Successful Career transition in 2021 | Skillslash

Hunting the right career path, especially the right career transition path, has never been so easy, so the data science career switch. While ‘how to become a data scientist? (mostly for data science aspirants who are non-technical).’ or ‘how to become a data engineer? (mostly for aspirants with IT/software background ).’ has become the top searched phrase in google. Unfortunately, about 70% of total aspirants miss the availability of other data science job roles that are too high in demand.

Yes, ‘data scientist’ and ‘data engineer‘ are not only the data science job roles existing in the field of data science and artificial intelligence (AI). Rather, there are plenty of other technical, entry-level, and expert level jobs with high-pay scales you can target for. So you can say, till now, these are the hidden scopes. Exploring those will help you plan your career transition learning path accordingly.

So, let’s have a look at the top 8 data science job roles in 2021.

Machine learning engineer

Machine Learning Scientist

Data Analyst

Database Administrator

Data Architect

Business Intelligence Developer

Data Statistician

Analytics Translator

1. Machine learning Engineer

Machine learning engineer has been a quite general term for the last two years among all eight roles. This is a sub-branch of (AI) that generates the foundation step of the most advanced AI sun branch, ‘deep learning.

While data scientist job roles demand basic to moderate degree of programming, statistical, and algorithmic knowledge, splendid proficiency in several data science tools handling, ML engineers must-have skill set includes in-depth knowledge of algorithms, a strong background in software engineering, and an impressive degree of coding capability.

With the increasing demands of automation, the market demands for ML engineers are on a brisk hike. At present, 15464 machine learning engineers job vacancies are there in India (Source: LinkedIn).

Lists of Skills required to step into a promising machine learning engineer career:

Basic knowledge of statistical modules like probability theories and hypotheses, differential calculus, binomial and polynomial distribution theories, linear algebra, etc.

knowledge of different machine; earning frames works, and algorithms

Adequate Infrastructure knowledge, especially the ability to deploy the right ML models as per business requirements.

Ability to optimize machine learning models over different cloud services according to the situational needs of the business.

Proficient in writing clean and maintainable codes and the ability to containerize the same based on contemporary business problems.

Development of customized and highly problem-specific applications for generating better analytical insights and data-driven business decision-making with the least possible human involvement (automation).

2. Machine Learning Scientist

‘Scientist’! Yes, compared to the engineer’s variation of the ML domain, scientist sounds offbeat but sooner ‘machine learning scientist’ will become a very popular job role.

So, what does an ML scientist do? Unlike the other scientist position, the key roles of Machine learning scientists lie in researching the existing ML frameworks, algorithms, apps, and software for newer inventions on the same. The job role is more like Accademia but needs a strong technical background. The final output of this job role includes publishing research papers, training, and development. In short, you can say, ML scientists are associated with the R&D section of data science.

While this job title seems completely new to you, hitting a search on Linkedin for the same will give a result of 921 vacancies available in India (job number as of May 10, 2021).

Lists of Skills Required to Step into a Promising Machine Learning Scientist Career:

Strong knowledge of machine learning algorithms

Exceptional proficiency in data manipulation to explore the further scopes of improvements in current data manipulation techniques and tools.

Core knowledge of statistical approaches and concepts to develop new machine learning algorithms to better current insights.

A good grip in coding knowledge is also required as the position requires testing identified algorithms for experimental purposes.

Extremely high level of critical thinking skills via the technical mind.

3. Data Analyst

Data analysts are again a relatively known term, but very few know that this is a part of data science and offers lucrative salary packages for promising candidates. Some companies now post job vacancies for data scientists, where the job roles remain limited to the core data analyst domain.

But what’s the difference between a data analyst and a data scientist?

The analysts’ role is to identify and apply the possible number of insightful report generation from available data sets. A data analyst’s insights should address contemporary business problems in the long run by implementing small advancement or alternation into the current data analysis strategies over time.

Compared to a data scientist, a data analyst has to work more on data visualization. On the contrary, the role of a data scientist comes with the additional responsibilities of basic programming, implementation of basic statistical concepts within the data analysis strategies, management of data storage, etc.

Lists of Skills Required to Step into a Promising Data Analyst Career:

Strong knowledge of several data visualization and calculation tools/ programming libraries like Matplotlib, NumPy.

Ability to work proficiently with data analyzing software and applications like SPSS and Advanced excel.

Working knowledge of database query languages like SQL.

Adequate knowledge of tracking web analytics and performing A/B testing of gathered data sets and identifying insights.

4. Database Administrator

Data scientists, analysts, ML scientists, and engineers work on a huge number of datasets. But what’s about the administrative management of the databases from where such datasets are taken?

The task of database management in maintaining the datasets’ efficacy, security, data clearing, real-time data monitoring, and new data storing is not that easy, especially when the volume of daily data generation is too high around, 2.5 quintillion.

Here comes the need for a separate job role, ‘database administrator.’ Such professionals are responsible for managing, maintaining, and monitoring the huge databases that are going to be used by data analysts, data scientists, and other data science professionals.

At present, 11273 database administration vacancies in India are listed (Source: Linkedin Job).

Lists of Skills Required to Step into a Promising Database Administrator Career:

Strong knowledge of database management systems like SQL, MySQL, MongoDB, Oracle database, etc.

Proficients in data cleaning tools and software handling to keep the databases in their most performing states.

Ability to implement and manage data security.

Maintaining regular and timely communication across the different organizational departments like IT, marketing, finance, etc., uses the databases you manage.

An eye to small details for reviewing and deploying databases and artefacts underuse.

An ability to transform all the complex problems into a simpler approach.

5. Data Architect

Do you resemble this job role with a software architect? Well, you are right, but not 100%.

While software architects are associated with developing and designing problem-solving software as per business requirements, data architects concentrate on developing and advancing databases. But yes, designation wise you can say, a data architect in data engineering is similar to a software architect in a software engineering career.

Although this is a comparatively newer role in the data science job market, the number of vacancies is growing very fast. As of today’s update, searching with the ‘data architect’ title provides 5882 job listings in LinkedIn job search for India.

Lists of Skills Required to Step into a Promising Database Architect Career:

High level of efficacy in procedure generation, management, and review to map the entire database development and management problems depending on business scenarios.

In-depth knowledge of all of the most demanding database management systems like SQL, MySQL, Oracle, NoSQL, etc., to provide solutions even in deadlock conditions of database performance.

Extensive working knowledge in several cloud-based data management services like Amazon web services (AWS) cloud (EC2, Lambda, etc.), Oracle Cloud, Google cloud database, MongoDB, IBM db2, etc.

A strong foundation in Linkedin statistics and applied mathematics.

6. Business Intelligence Developer

AI-powered Business intelligence (BI) tools are in high demand in 2021, so the demand of Business intelligence developers.

Business intelligence offers tricky solutions to most of the bottleneck conditions to business problems. Only the gridlock conditions and simpler issues BI can lead to unique solutions that ensure the long run of business.

The key responsibility of the BI developers contains developments of AI-powered BI tools and applications, monitoring and maintenance of the similar existing applications as per identified business requirements. This job role is a part of data engineering.

According to LinkedIn, around 2634 BI developer jobs are presently available in India.

Lists of Skills Required to Step into a Promising Business Intelligence Developer Career:

Adequately strong working knowledge on several DBS.

Expert in data analysis.

Proficient in working and core programming concepts of popular BI tools like Hadoop, SAS, Apache, Sisense, etc.

Core knowledge of software development for launching newly evaluated BI interfaces.

High efficacy in debugging and troubleshooting for newly launched BI applications.

Sound knowledge of business development processes, including different business models, marketing theories, etc.

7. Data Statistician

We all know statisticians are the founders of data science. Yet, due to the more advertised impact of computer science on the same, we are on the way to forget the contribution of statisticians in the advancement of data science.

Statisticians have been in high demand since the ancient decades and still hold the same degree of demand in machine learning and AI. Without the help of statisticians, the generation of unique and powerful business insight would never be possible.

Lists of Skills Required to Step into a Promising Data Statistician Career:

Core knowledge of statistics and applied mathematics.

Core programming knowledge of python, C++, SAS, Java, R.

Unique ability to circulate and communicate statistical findings with non-statistical personnel of the company, like marketing head, finance head, etc.

Exceptional level of problem-solving skills along with advanced analytical and critical thinking abilities.

Great proficiency in working with several data analytics, AI, and BI tools.

Strong industry knowledge to come up with sustainable statistical solutions.

8. Analytics Translator

It is not a straightforward job to frame market issues into actual data science initiatives. It takes some technological skills, but also some understanding of the industry, which is a mix that you won’t find anywhere. A common error of organizations is to treat any issue as an apprenticeship, and it isn’t very good for the team’s morals. Problems that could more efficiently be resolved, such as determining market rules, only waste data science teams’ time and resources.

Even though a company’s data scientist and data engineers make efficient data-driven insights and data management applications, the concerned departments like marketing, finance, operation management, etc, might fail to implement the best practices of generated insightful business decision-making strategy.

Here the job title ‘analytics translator‘ draws the solution. These professionals work as the bridge between the data science professionals and data engineering experts of the organization. Their key responsibilities include communicating the insights generated by the data scientist and analyst with professionals making the requisite business decisions (for which the insights have been generated) in the frontline.

Lists of Skills Required to Step into a Promising Analytics Translator Career:

Good knowledge of AI and ML technology, including the concept of ML models, algorithms, etc.

Core industrial knowledge along with the knowledge of the respective business process, business models.

An adequate degree of statistical understanding.

Excellent level of communication skills like convincing ability, easily understandable explanation capability, etc.

Updated knowledge on market trends and technology trends related to data scientists and the concerned business or industrial domain.

Sound knowledge of common data science tools like Tableau, Seaborn, NumPy, Hadoop, and several cloud services like MongoDB, Amazon EC2, etc.

Now you know enough about the hidden but most promising roles in data science. So, next comes the first step of planning your data science career transition through one of these roles.

And what is the first step? Choosing the right guidance. Nothing but a highly credible certification program in Data Science with end-to-end career switching guidance can be the best option here.

But where will you get such a course?

Well, you can join the Fullstack Data Science Courses (for working professionals) and Internship associated data science courses (for fresh graduates) offered by Skillslash.

They have different courses specially designed for you based on your domain experiences and years of experience. You will be guided starting from course selection to getting a job by cracking the most challenging interviews. For telephonic counselling, submit your resume here. At the end of the Skillslash Data Science Course, you enter into the competitive data science job market with creditable real-time industry project experience and domain-specific skill sets. These are not only the features Skillslash offers you. All of the Data Science and ML courses of Skillslash also offer you lots of unique features that make your career transition more sustainable, and yes, all you get at affordable fees. To know more about those features, visit skillslash.com.

#learn data science #datascience course #data science jobs #data science skillslash

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codebrewlabs · 3 years

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How To Create An App Like DoorDash- Business & Revenue Model Explained

Are you planning to create your own food delivery app like Doordash? Investing in USD 63.6 Billion industry will surely be the next, big move for your business. But just before you launch your Doordash clone, it is essential to dive deep into its business and revenue model. Right?

Remember the times when foot traffic was the prime contributor to restaurant visits? Now times have changed, and for good. A few clicks on your smartphone, and you get served delicious food from a local restaurant of your choice within minutes. The food delivery market has grown manifold over the past few years. There was a time when it was branded as a luxury and a convenient medium to get food for people with busy lifestyles. However, with COVID-19 restrictions, it has now become a necessity.

In the United States alone, the online food delivery market reached is estimated to grow with a 10.5% CAGR by 2026. Certainly, on-demand food delivery apps like DoorDash have been instrumental in this growth. It is one of the most popular food delivery app in the United States and Canada. The success of this on-demand delivery platform inspires million other entrepreneurs to level up their food business game.

What is DoorDash?

DoorDash is an on-demand food delivery app that integrates hungry customers with their local restaurants and delivers food on time. The company was launched under the name paloaltodelivery.com in 2013. The four founders were the only employees who not only built the app but also received and delivered orders. In its first year of operation, the company received USD 2.4 million in funding and grew at a rate of 20% every week.

And today, in the US and Canada markets, DoorDash now beats the food delivery global leaders like Uber Eats and GrubHub. In 2020, DoorDash delivered almost 45% of the food delivery orders made in the country. Last year, the platform generated nearly $2.9 billion.

How DoorDash Works?

DoorDash is similar to any other on-demand business platform like UberEats, Zomato, Deliveroo, etc. With branded and feature-loaded mobile or website application, it works towards creating profits for itself, its restaurant and the driver-partners. It integrates the latest technology to provide smart services and ensure on-time food delivery.

For merchants( restaurant owners), DoorDash is the perfect place to expand their customer base.

For customers(those who order food), the app is a convenient medium to explore and relish the best food from nearby restaurants.

For the delivery partners, called Dashers, who deliver the food, DoorDash provides a platform for earning a living.

When it comes to the work process, it is quite simple.

Unique Features of DoorDash

Here’s a sneak peek into some of the most amazing features that Doordash offer:

Pre-delivery: Customers can easily schedule their orders during checkout. Before placing the order, a “schedule” option is available, that allows customers to add the date and time, to indicate when they want their food to be delivered.

Real-time Feedback: To ensure that the food quality is not compromised, DoorDash allows customers to rate the food delivery services after they receive the order.

AI for Better Service: AI uses data from customer’s previous orders and creates a suggestion list, which makes food browsing a lot easier for the customers.

Live Order Tracking: DoorDash allows the customers to track their orders and get updates about the status of the delivery. They can also contact Dashers to clear their queries.

These are few to name. Why not just checkout this complete feature book that has all you need to build your app like DoorDash?

Suggested Read: 9 Must-Have Features to Scale Your Online Food Business Post-Pandemic

DoorDash — Business Model — Decoded

Now let’s get to know its business model. As already mentioned, the company partners with restaurants to provide a third partner food delivery system. It delivers the food to the customers who order through their mobile and website application. The DoorDash Value propositions are threefold:

The Users

For users, the main motive is to deliver the right order on time and make the app interface easy to use and browse. It integrates technologies like artificial intelligence to create updated suggestions on their homepage. This way, the users can easily find the food they are looking for.

Also, with the live tracking and customer service that works round the clock, DoorDash offers a highly transparent service.

The Merchants

Merchants are the restaurant owners who enlist their services on DoorDash. They can either choose to deliver the food themselves or use Dashers to get the order delivered. It gives them an online platform and broadens their exposure.

DoorDash integrates with the merchants and provides advanced data which they can use to understand their customer behavior and improve their services. It allows restaurants to receive orders from DoorDash, and in the meanwhile, they can access the live order updates, customer feedback, and localized delivery options.

The Dashers

The Dashers are the ones who bridge the gap between the merchants and the users. They are responsible for picking up the order from the restaurants and delivering them to the users at the specified location.

DoorDash indicates an estimated minimum amount a dasher can earn before they accept the order. Their payout depends on the number of deliveries and the location. DoorDash also gives them extra pay if the delivery involves long travel.

DoorDash allows the users to tip the dashers for their sincere and on-time services. It directly adds to their income. It has an application dedicated to dashers where they receive orders, get real-time feedback from customers, and connect with the users if they face any difficulties while delivering the order. The on-demand delivery platform aims to thrive by the core values, which are:

Customer satisfaction- The interests of all the three key players are taken care of.

Focus on improvement- DoorDash has evolved gradually and steadily towards growth.

Maintain the Startup mindset- Start Small, Dream Big

Sense of ownership among each employee

Since its conception in 2013, the company has witnessed skyrocketing results. Their fundamental is to focus on quality.

1. They focus on creating more opportunities for the local restaurants to gain exposure among the public-

More merchants join the platform.

More selection on the Marketplace

More customers engage and order from the platform

2. Focus on delivering food as fast as possible

Better user experience

Higher-Order traffic

Higher-income source for Dashers

More customers for restaurants

3. Developing DoorDash as a Brand

More investors

More users, restaurants and dashers join in due to the power of the brand.

How DoorDash Makes Money- Revenue Model explained.

DoorDash has a simple and understandable revenue model. Here are the three main ways DoorDash has become a billion-dollar company:

Commission from restaurants

After every successful order, DoorDash charges a commission percentage from the restaurants. It is usually 20% of the total order value.

Good old Advertising

Advertising not only helps DoorDash to add some money into its account, but it also opens doors for many local entrepreneurs to showcase their services to a broader audience. DoorDash smartly leverages the high traffic and charges restaurants if they advertise their services on the app. It includes being promoted in the top searches, pop-ups for the advanced search.

Delivery Fees from Users

DoorDash charges a sum from the users as the delivery fees. Usually, the average fee is in the range of $5 to 8$ per order. The price depends on the location as well.

Suggested Read: How To Boost Revenue For Your Food Business?

Here’s Why To Build An App Like DoorDash?

If you are figuring out an online business model that requires minimum investment and high returns, you must consider building an app like DoorDash. By now, you must have understood DoorDash’s secret sauce of success- creating an effective and targeted marketing strategy.

The future for the food delivery market does look promising as more customers prefer food to be delivered at their place of convenience. Around 60% of US consumers take food orders once a week.

To build a food delivery app like DoorDash is easy. What stands out is how you implement its customer-focused business and revenue model. Talk to us at CodeBrew, a premium food delivery app development company to know build your DoorDash clone. Let’s connect!

Read the Original Post Here: https://bit.ly/35RIJBz

#food delivery app #doordashlikeapp #on demand food delivery app #doordash clone #fooddeliveryappdevelopmentcompany

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sarthsharma101 · 3 years

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Mobile App Evolution 2021 - Things you should know

Source: https://faidepro.medium.com/mobile-app-evolution-2021-things-you-should-know-16f1d8619db9

You must always keep your finger on the pulse in order to be effective in any company. As a result, every business, regardless of industry, must keep up with new mobile trends. It's crucial to stay educated in the mobile space, whether you're a mobile app developer or a local pizza shop owner. As a mobile industry specialist, I've whittled down the top 23 mobile technology trends for this year by the Mobile App Development Company.

1. The number of Android Instant Apps is increasing

Both developers and consumers can benefit from Android Instant applications. A user can now run and test an app without having to first download it. Devices running Android 5.0 to Android 8.0, or API level 21 to API level 26, can use it. To encourage users to download your software, you'll need a smooth Instant App. They are unlikely to install it if they have a negative experience when trying it out.

2. Artificial intelligence

Siri, Cortana, Alexa, and Google Assistant are examples of AI applications you might be familiar with. However, voice recognition tools and artificial intelligence are now being used in standard smartphone applications to boost the user experience. Hands-free function is also improved by speech recognition. AI is also connected to some mobile app accessibility.

3. Mobile Security

To protect user information and ensure that all transactions are secure, companies must begin prioritising mobile security. The Data and IT Services provide better security on all your data services.

4. Location-based services and geofencing

It's no secret that mobile apps monitor their users' whereabouts. Users, in reality, give them permission to do so. However, location-based systems are now going in a different direction. Companies who don't need your location continue to press for it.

5. Small-business smartphone apps

Mobile apps are no longer limited to large businesses. A mobile app is necessary for any company in any industry. It makes no difference how large or small your business is. In 2017, about half of small business owners expected to create a mobile app. A whopping 55% of small businesses say they're working on an app to improve sales.

6. More applications will integrate augmented reality

In 2021, more smartphone applications will support augmented reality. These types of software integrate the app with the real world. A great example of an augmented reality game is Pokemon Go.

7. Transportation-related apps are changing

Apps for transportation are evolving. Train schedules, bus schedules, and plane schedules are all available as applications. However, we are now seeing an increase in the number of businesses offering a mobile application for specific modes of transportation such as bikes and cycles.

8. Revenue from mobile apps is growing

The global revenue from mobile apps rose by 35% in 2017. Both the Google Play Store and the Apple App Store saw substantial growth. In 2021, there is no sign of this pattern slowing down.

9. The use of wearable devices in combination with smartphone apps

Wearable mobile technology, such as smartphones, exercise bracelets, glasses, and healthcare monitors, will be more prevalent in 2021. The user would be able to track and monitor their fitness and wellness journey with this concept. It's simple to compare data to see how you're doing over the course of a day, week, month, or even year using the app.

10. People can use a smartphone app to access their homes

More people are going to use mobile apps to enhance their home experience. Even if they are not at home, users can monitor the temperature and change the thermostat using their mobile devices. Machine learning will play a part in this field in the not-too-distant future.

11. Mobile app creation for cross platforms

Cross platform mobile application development software can be used by mobile app developers who want to run their app on both Android and iOS devices. An app that is only available on one platform and not the other is no longer a viable business model. Businesses have historically been reluctant to launch on both channels at the same time due to the high costs. They'd have to create two entirely different applications. However, with cross-platform mobile development becoming more common, it is now simpler and more feasible for businesses to do so.

12. The use of mobile payments is on the rise

Mobile payments are expected to grow in 2021, thanks to an increase in global app sales and a more optimistic outlook on mobile security. Apple Pay, Venmo, Google Pay, and PayPal are only a few examples.

13. Apps for virtual reality

We spoke about augmented reality apps earlier. However, virtual reality is expected to expand in 2021. There are games that can't be used with only a smartphone or tablet.

There are games that can't be used with only a smartphone or tablet. The users would either be wearing goggles or a helmet. They can also use different controllers or joysticks in conjunction with mobile technology.

14. Biometrics

Biometrics have found their way into the world of mobile apps. This mobile technology is being used by mobile devices and applications as a security measure for their users. Fingerprints, speech recognition, signature recognition, and facial recognition are only a few examples.

15. Cloud-based applications

According to research and analyst forecasts, the cloud market will expand at a 22 percent compound annual growth rate (CAGR). The world of mobile apps is now being invaded by cloud-based technology.

16. Personalization reigns supreme

Personalization is one thing that will not improve in 2021. Regardless of what they're doing, smartphone users also want a customised experience. New software and technologies can assist in focusing on the user's unique experience.

17. BYOD

Businesses previously prohibited workers from using their personal computers, laptops, phones, tablets, and other electronic devices for work. Here's why companies were reluctant to adopt the bring-your-own-device model in 2016. However, with modern mobile technology and security, an increasing number of businesses are finding BYOD to be secure.

18. In-App gestures

In the world of mobile apps, touch has become the standard. As a result, clicks, double taps, swipes, and scrolls have become the standard. Swiping is also widely used to perform actions such as sharing or removing a specific in-app operation or information. Gestures differ by sector, and modern and creative gestures are becoming an increasingly important part of every mobile app's user experience.

19. Minimalistic Interface

A quicker, easier-to-load app must also be easy on the eyes. A consumer will become frustrated if there are too many design elements in an app. The application's minimal UI architecture means that users can quickly understand and use it. With users' shorter attention spans and the need for a fast app, a minimal UI is unquestionably the way to go.

20. User Onboarding

The first experience that smartphone users have with an app determines the app's fate with that user. The success of the app depends on an out-of-the-box onboarding experience. When a user first enters the app, it is their first time using it, and if you can sell the app at this stage, the job is complete.

21. Off-boarding of users

Every tale should have an equally enticing conclusion. Allow your users to exit the app in a cheerful manner. If it's a gaming app, for example, you can inform them of the number of points they've earned. You should congratulate them and urge them to return for more action. A positive off-boarding experience would almost certainly cause the consumer to speak about the app, resulting in positive word-of-mouth advertising for you. Off-boarding users is rapidly becoming a trend, and more and more applications and UX professionals are jumping on board. This is one of the most important phenomena to keep an eye on in the coming year.

22. Internet of Things (IoT)

The Internet of Things has been around for a while and has brought a lot of value to companies all over the world. IoT will continue to expand in the future as sensor technology becomes more affordable. The user experience (UX) of an IoT app is crucial to its success. The main challenge for IoT app UX designers is to provide detailed information to users so that they do not get confused or overloaded with unnecessary information. Information moves between service providers, applications, things, and people in an IoT app, and it's up to the developer to make sure that this information is simple, succinct, and engaging for the user. The experience of personal users of an IoT app varies from that of company users. When doing app UX, one must have a detailed understanding of the app's features in each case.

23. Animated and Motion-Based Interface

Motion-based design enhances the user experience. To tell stories that resonate with your audience, you must first understand them. Understanding the user journey and the context in which the user action will be taken is the next step.

Final thoughts

You must keep up with the latest technological developments no matter what sort of company you are in. You need to know what's going on in the mobile world in particular because that's where you’re existing and future customers are. Understanding the new mobile technology developments for the coming year will assist the organisation in preparing and making the required improvements to remain current.

#Virtual Reality #Smartphone applications #Artificial Intelligence #API #App Evolution #IoT App #Mobile app #Mobile app development

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rahulguptablog · 3 years

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Guide to become Microsoft Dynamics 365 Business Central Partners in Australia

In case you have an interest in selling or transferring Microsoft Dynamics 365 Business Central services in Australia, you must become a Microsoft Dynamics 365 Business Central partner in Australia.

This will allow you to sell Dynamics 365 licenses, as well as access many secret weapons that are critical to updating your responses (including Dynamics preparation, agreements, and advertising gadgets).

In the event that you are new to Microsoft Dynamics or Microsoft partner programs, the cycle to become a Dynamics 365 partner can seem overwhelming. Where do you start at some point?

You will need to learn not only how to enlist as a partner, but also how to gain access to all the important assets to develop a successful Dynamics 365 practice.

As we are probably aware that getting this interaction right is so essential, we’ve put together a free guide that will advise you exactly what to do in the event you want to become a successful Dynamics 365 partner.

In 10 simple previews, you’ll find out what alternatives are available to you should you need to sell or stream Dynamics 365 deals, and which online assets will bring the most incentive for your new Dynamics practice.

Become a Microsoft Dynamics 365 Partner in Australia in these 10 Steps

To build and develop your Dynamics 365 practice, you must follow a 10-company measure.

You can use this calendar to ensure that you have addressed all critical territories of establishing yourself as a Dynamics 365 partner.

1 — Become a Microsoft Partner: Before becoming a Dynamics 365 partner, you must first enroll as a Microsoft partner.

2 — Sign the correct business understanding: There are numerous ways to approach Microsoft as a Dynamics 365 partner, depending on the administrations you want to pass on to your customers.

3 — Sign up for Microsoft Partner Source: Partner Source is a critical online stage for Dynamics 365 partners. It gives you access to a wealth of dynamics proficient assets that you will need to build an effective practice.

4 — Build your Dynamics 365 group: the completion of your training will be greatly affected by the nature of your group. You will need to have the right assets to help the administrations you have chosen to give.

5 — Increase your Dynamics insights and skills: As a Dynamics 365 partner, you will need to be supported by a wide variety of Dynamics data. There are numerous sites that can help you get news on articles, prep guides, instructional classes, and that’s just the tip of the iceberg.

6 — Understand and Build Your Silver and Gold Skills: In case you want your aptitude to be seen, beware of Microsoft’s Silver and Gold skill programs.

7 — Join the Microsoft Dynamics Social Local Area — It’s an amazing way to stay on top of the latest item updates, as well as building and building your Dynamics organization.

8 — Find Customers and Sell Your Answers: You will need the right devices and assets to discover your customers (or be found by them).

9 — Support your customers: It is critical to figure out how to offer support to your customers after you have passed on your Dynamics agreement.

10 — Get Recognized — The most ideal approach to help your development training is to make sure your amazing work gets noticed.

What is Microsoft Dynamics 365?

Microsoft Dynamics 365 is an intelligent business application configuration from Microsoft that enables associations to run all parts of their activities and deliver truly improved results through foreboding artificial intelligence experiences. Dynamics 365 covers the conventional scope of ERP and CRM and extends well beyond regions that were not considered until several years earlier. There is Dynamics 365 Business Central ERP for small and medium partnerships, Dynamics 365 Finance and SCM for large partnerships, Customer

Engagement, Sales, Marketing, Customer Service, Field Service, Project Service Automation (PSA), and HR capabilities — all pieces of the Dynamics 365 suite in constant development. Alongside the Dynamics 365 suite are the different segments of the Power stage that expand the intensity of Dynamics 365 dramatically.

It is a start to finish joining all Microsoft ERP, CRM, and BI application suites and is one of the most robust business stages. It usually works on any device like MAC / Windows / Android with reliable and secure innovation in the Microsoft cloud. It is a supervised or coordinated approach to getting all business tasks done by making everything have a modified structure based on the prerequisite of both the business and the customer.

Why Microsoft Dynamics 365?

After you have chosen Dynamics 365 for your association, you must also complete the type of frame arrangement that best meets your needs. Although an increasing share of customers takes “on the web” as their default layout model, they have different alternatives. Your business and administrative prerequisites, along with your foundation limit and group skills will affect your choice.

The Microsoft Dynamics 365 adaptation may be your strongest advance yet on the Digital Transformation excursion. Elements 365 has segments that give you inclusion in all parts of your business activities. These parts work separately, just like with a consistent mix.

Microsoft Dynamics 365 is a completely modified open door where you can work at your own pace and use whatever application you need and continue adding as needed.

Microsoft Dynamics 365 in the cloud brings you the elite Microsoft Azure security framework. Be it real security in data centers, network availability, access controls, backup tools, and security against infections and malware attacks. Purplish blue security is a path versus what can be accomplished for a local establishment. When you use from the cloud, you only get compensation for the licenses you have within your membership month-to-month. Has the ability to adapt to climb up or down. The Finance and SCM segments have requirements of at least 20 clients.

D365 allows you to have “continuous experiences” in various parts of your business. Knowledge about Customers, Customer Service, Sales, etc. allows you to keep your business always productive.

MICROSOFT DYNAMICS 365 PARTNERS

In any type of business like a lead business, administration, or demo, Dynamics 365 Customer Engagement (on-premises) encourages you to get organized and get more value from your customer information. Because transactions and administration are integrated into a single structure, salespeople have the ability to sort out any dynamic assistance issues so that they are not caught off guard when they try to complete negotiations. Likewise, if a customer asks for help, the customer service representative can see that there is a major deal ahead and handle the guest as needed.

With Customer Engagement LOB apps, you’ll be able to identify and respond to issues that might interfere with agreements, assess how your administration team is handling your administrative level details, and track your advertising efforts so much more.

While you don’t need to know much about info bases to get started with Dynamics 365 Customer Engagement (on-premises), it is helpful to know a few things about how information is coordinated in an outline. In particular, you should be aware of two definitions, as they are used in many places in the structure: constantly write the type.

Sequentially, you will work with different customer records and record types as customers move through their business metrics, gathering the information they need to fill in the fields for their records — and finally, to succeed in their business.

To organize your Business efficiently and effectively you need a Microsoft Dynamics 365 professional and before selecting the best Dynamics Partner you should have proper research of your organization and select one best Microsoft Dynamics 365 Partners.

#microsoft dynamics 365 #partners #australia

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wolfmatrix · 3 years

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Top 10 Staff Augmentation Companies ( 2020 )

Staff enhancement is quickly trending at the IT job market, bringing more organizations and companies to hire skilled people liberally on a contract basis across the world. So we have listed down some of those well-known staff augmentation companies across the world through comprehensive research.

In this article, we've compiled this list of the top 10 staff augmentation and dedicated teams companies for you to find the best partner.

Science Soft

Launched in 1989 as a AI product company, Science soft is an established consulting and applications development support. With 17+ years of experience in IT Consulting, IT Support Services, and IT Outsourcing, it's spread over different countries across Europe and North America and now employs 700+ employees.

In the previous two years alone, Science soft has more than five awards and certificates. In 2019, PECB given them the ISO 13485:2016 certificate. In 2020, it got featured in IAOP Global Outsourcing 100 Award Listed 2020 and acquired Gold Microsoft Competency in Application Integration.

Clients: IBM, eBay, Baxter, Rakuten Viber, Walmart

Employees: 750+

Headquarter: McKinney, TX, US

Founded: 1989

Wolfmatrix

Wolfmatrix is a software development firm established in Nepal to make every business better by understanding its own requirement and supplying a custom system or technical alternative and partnership.

Wolfmatrix was set in 2014 by 2 young tech fans using the motto'Idea to Implementation.' Our leaders have years of experience in software development and have excellent management skills.

Wolfmatrix is guided by the worthiness to provide superior service within the budget and estimated period, irrespective of the complexity of the job's requirement. Wolfmatrix development team concentrates on satisfying your business need to assist you succeed.

Noris

Choosing the right IT service provider is, first of all, a question of trust. But this trust must be worked hard every day . With reliability, quality, functionality, adherence to deadlines, security, and partnership-based cooperation -- these are the features on which they cover the maximum excellent attention. As an online service provider by the very start, they're the right partner for you. Their services include pure colocation of your systems through managed cloud and services services into the complete outsourcing of your setups, software programs, and business processes. As an IT service provider with over 25 years of expertise, they know what is vital in your company.

IT Certificates

• ISO 20000-1

• ISAE 3402

• ISO 14001

• ISO/IEC 27001

Awards

• Bavaria's Best 50

• Service Provider Award 2020

• Linux Professional Institute Certification (LPIC)

• Bavarian Creator Award 2019

Cleveroad

Being on the marketplace since 2011, they've been able to obtain the confidence and respect of their clients. Long-term relationships and happy clients have consistently been their primary goals.

Company Values

Transparency: At Cleveroad, they believe that honesty with clients, partners, and employees is a basic step to creating great products.

Flexibility: Their staff quickly responds to new demands and changes because of the complex development process without any bureaucracy.

Quality: They control product quality in any way levels because of amassing input requirements and defining a sensible work scope from the early phase.

Professionalism: Their software engineering teams consist of high-qualified and certified developers with domain experience across industries.

Industry Recognition

IAOP Professional Member

Top 1000 B2B Providers, Global 2019

Top B2B Service Providers, UK

Best App Developers, International 2019

Unosquare

Unosquare, at its heart, has a mission-driven by three guiding purposes for each person That's part of the company:

Personal

Basically, Who made the agile software development firm with an understanding that, at our core, they're no more than a bunch of people pushing their bounds to do the best work they have ever done. A right working environment is a secret to that creativity, cooperation, and, ultimately, success.

Professional

They strive to create an environment where their employees may enjoy the cultural foundation and individual relationships built during their team's time. They also want to collaborate in projects that challenge their own technical abilities which have a complexity level that pushes the person's professional development as well as the team entrepreneurship and autodidactic behavior.

Social

Unosquare is here in order to make a heritage. They commit to generating well-being in every geography they have a presence in. Their organization was blessed with the chance to substantially affect the ethos in which we continue to develop the company. They believe in a worldwide effort toward equality of opportunity.

Business size

501-1000 workers

Headquarters

Lake Oswego, Oregon

Launched: 2009

Specialties

Staff Augmentation, QA and Testing, Java, Program Support and Maintenance, Cloud Computing, Mobile Application Development, Project Management, Nearshore Services, .NET, PHP, NodeJS, AngularJS, HTML5, Gamification, C#, Open Source Software, and Javascript.

ELEKS

ELEKS is your partner of choice for many of the world's leading enterprises, SMEs, and engineering challenges. They assist businesses elevate their value through custom software development, product design, and QA and consultancy providers.

What's Different about ELEKS?

Engineering with fire: They're a community of innovators. They devise bold solutions to the most complex client challenges. They could research new technologies to design best-fit services with 96% of their customers ready to advocate them.

Performance focus: They become your loyal partner, which means they won't complete a job until both they and you're 100% happy. With a customer satisfaction rate of over 97 percent, they're regarded as a key strategic technology partner.

Dedication to success: They push innovations that help their clients stay ahead of this curve. They care about your immediate requirements and your long-term goals. They believe that success is three-fold: to their clients, customers' customers, as well as the communities they affect.

Specialties

Data Science, Mobility, Quality Assurance, and Testing, R&D, Technology Consulting, Blockchain, Artificial Intelligence, Product Design, Security Services, DevOps, Cloud, Big Data & Analytics, Internet of Things, Machine Learning, Software Development, Logistics, Fintech, Retail, Agriculture, and Healthtech.

Innovex

Inovex is an IT job centre driven by innovation and quality, focusing its'Digital Transformation' services. Their IT experts give comprehensive support to companies to generate their core business digitized and nimble and execute new digital use cases.

They update existing solutions (Replatforming), strengthen systems against external attacks (Security), and share their knowledge through Training and Coaching (inovex Academy).

Innovex's Software Solutions

Application Development (Web Platforms, Mobile Apps, Smart Devices and Robotics -- from UI/UX design to Backend Services)

Locations

Karlsruhe, Pforzheim, Stuttgart, Munich, Cologne, and Hamburg

Employees: 370+

Contact: Tel. +49 721 619 021-0

Fax +49 721 619 021-11

Mail:[email protected]

Altoros

Alto's mission is to allow businesses to shift from legacy IT to the future. Relying on the latest technology like blockchain, artificial intelligence, and Cloud Foundry helps businesses build and execute readily scalable enterprise-grade solutions.

Core Expertise

Cloud Foundry Service, Cloud Transformation Service, Kubernetes Implementation, Blockchain Development Service, AI Development Services, Machine Learning Services.

Projects Implemented: 1400+

Satisfied Clients: 600+

Global Institutions: 5

CIS

Since its beginning, Cyber Infrastructure's vision and passion have been"strengthening the achievement of their customers and partners via our highly innovative IT solutions while improving the quality of life for their workforce and society." Being a top-notch Custom software development company, their solutions are designed to take your company to the next level, reducing the gap between you and the peaks of success you wish to achieve.

Their core solutions include Artificial Intelligence, Blockchain Development, Augmented and Virtual Reality, Internet of Things, Robotic Process Automation, Web Development, Branding and marketing, QA service, Microsoft Development, UI/UX Design, Game Development, Mobile Development, Cloud Solutions, and a Lot More.

Achievements

Microsoft Gold Certified

CMMIDEV/5

CMMISVC/5

ISO/IEC 27001:2013

ISO 9000:2015

IT Professionals: 1000+

Satisfied Customers: 3000+

Global Institutions: 4

SCAND

SCAN provides custom software development and IT outsourcing solutions across multiple technology, such as .NET, Java, PHP, JavaScript, C/C++, and a lot more. With the ideal partner and the ideal technologies, you can embrace the future with confidence.

SCAND helps companies reduce their applications development and related expenses and speed-up their software products' entry into the marketplace. SCAND is one of the top IT outsourcing firms in Eastern Europe, supplying a complete software development cycle.

Experience

Contact

DACH: +49 212-880-79797

Email: [email protected]

Final Thought

Staff augmentation is the ideal option if you want to rapidly scale your staff or add specific skillsets to your group. A significant advantage of the Staff Augmentation model is that it leverages existing resources and uses outsourced services and contract workers. Flexibility, transparency, and cost savings are substantial advantages of strengthening staff.

Before choosing the outsourcing partner, be certain that you conduct extensive market research to locate the best-suited firm. With several years of experience in personnel augmentation, Wolf Matrix skilled teams are always ready to help you construct a fantastic group for you. If you want to work with us, then use the contact form to get in contact.

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itsrahulpradeepposts · 4 years

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Top 10 Reasons to choose Data science for a great career

When it comes to choosing data science as a career option, there is this sense of concern whether it will be beneficial in the long run. Data science is an unconventional career option that has generated a lot of curiosity of late. There was a time when most people would take the conventional IT course and end up working in a technology firm. But this has changed with time. Though there is still a demand for IT professionals, students are also opting for data science as a career option. Without further ado, here are the top 10 reasons why choosing a career in data science will be beneficial in the long run.

1. Demand for Data Science Professionals

It is no big secret that there is an enormous demand for data science professionals, and it is increasing with time. Almost every organization is looking for quality data science experts to collect data and analyze them. Data science is all about gathering information and using that to understand the customer requirement and develop a product that is flawless and meets the requirement perfectly. Every organization would look to give a complete product, reducing the downtime and increasing productivity. There is a good requirement for data science professionals in the workforce.

2. Surplus Job opportunities and perfect work-life balance

There are surplus job opportunities for data science professionals. It is a known fact that India is the second-biggest recruiter of data scientists in the world. There are several vacancies for the role of data scientists, engineers, and data analysts. Bengaluru is the city with the maximum number of job vacancies for data science professionals. Currently, there are around 1550+ job vacancies. The city is not just simply called the Startup Capital of India.

When you talk about work-life balance, job roles in data science provide flexible working hours and offered the liberty to work from home. Though with the current COVID-19 situation, it has become mandatory to work from home. This, in any way, hasn’t affected the work-life balance of a data science professional.

3. Remuneration aspects

When it comes to the pay scale, on an average, a data scientist gets paid around INR 6–8 lakhs per annum for a fresher. Similarly, for a data engineer, it is somewhere around INR 5–6.5 lakhs per annum. If you’ve got the experience and the skill, on an average, you would get paid around INR 12.56 lakhs per annum as a data scientist. When you look at the pay scale, you’ll understand the difference between choosing a conventional job where you can’t expect to get paid more than INR 3 lakhs per annum as a fresher, and a data science job.

4. Data Science Analytics: Need of the hour for most organizations

Industry giants like Facebook, Amazon, and Netflix always require data science professionals. The revolution of data science with the implementation of artificial intelligence, the IoT, machine learning, and digitalization has enhanced the user experience to a new level. The recommendation engines get enhanced now because of data science. The data gets analyzed, and the information about the user’s preferences gets sent to the engine which displays the desired results.

From top MNCs to small micro-level start-ups, almost every sector has implemented this. The need for data science professionals has thus become quite significant. With cloud computing, it has become easy for data science professionals to operate from anywhere they want, creating a virtual agile environment.

5. Data Analytics: A significant tool in decision making

Data analytics is crucial for any organization. Without knowing the user preferences, it is difficult to decide. Data analytics plays a major role to understand a user’s preferences. Though only basic data is being analyzed and extracted into desired results, data analytics still has its significance. It has a major role to play in decision-making.

6. Different Job Roles and responsibilities

As a data science professional, you have the liberty to choose a particular stream and get a job that meets your preference. There are many job roles that you can apply for. You can work as a data scientist, data analyst, or a data engineer. Apart from this, you can also try your hand as a data scientist architect, analytics associate, business assistant, analytics consultant, and metrics and analyst consultant. Data science is deep, like an ocean. With advancements in technology, the learning curve is better. You can also get to choose from different aspects of analytics. You can always choose a career as a perspective analyst, predictive analyst, or a descriptive analyst.

7. Data Science: Market Analysis

According to a survey conducted by Nimbus Ninety, data science will be one of the most disruptive technologies in the next three years. With the implementation of augmented reality and AI advancements, the idea of capturing data and analyzing will become more accurate and easy. In the next 3–5 years, a rise of around 14.6% CAGR is possible. When we talk about data science technology and apps, a whopping 28.6% rise in the Indian economy is likely over the next five years.

8. Less Competition for data science jobs

Despite the hype and several aspirants for data science jobs, there are still vast numbers of positions to fill. If you have the skill, you have a definite chance of getting placed in a top MNC with little of a competition. MNCs are on the lookout for individuals with immense knowledge on all the techniques and concepts. Almost every organization has adopted data science, and it is the best time for individuals to adapt to the trend and equip themselves with the necessary skills.

9. Data Science in Education

With the increase in demand, almost every technology-focused educational institute has started teaching data science. This also can be a career option. If you have the skill and if you have what it takes to deliver content, then you can try your hand in teaching data science.

10. Building a Network

As a data science professional, you get to work with top business owners and executives. This allows you to connect with them on a personal level. Building a network is a significant part of growing. If you have the right people around you, at some point in time, they might be the key to help you reach a higher level, be it in a job or a business. Connect with as many people as you can. Having the right kind of audience is the key to growing a successful business.

Final Thoughts

There is a huge potential for a data science professional and it only gets better with time. Though it is not a conventional career option, it has slowly amassed a great amount of attention. Almost every industry is looking to take in quality data science professionals who can help their organization reach new horizons. All you need to do is gain the necessary skills and approach companies that offer similar jobs. With the advancement in technology, it has become easy to gather information and analyze it to understand the user’s preferences.

If you are looking to learn data science, Great Learning has several data science online training programs. Amid the COVID crisis, there are also several free data science courses that you can apply for. Great Learning is offering data science courses that can help you launch your career. You can opt for data science for beginners course or any other advanced course, which are great learning resources. To know more details, get in touch with us today.

#data science #datascientist #online courses #online learning #Great Learning

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pixelettetech · 4 years

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Top Web Development Companies in 2020

As technology progresses and moves on to transform human interaction and the way they perform their everyday tasks, website development has become more and more important. Countless web development companies have been established to provide website development services to individuals, businesses, and other organizations.

Arguably, the top website development companies in 2020 are listed below. The numbering doesn’t represent company ranking in this list.

1. AndPlus

AndPlus was established in 2009 and has managed to become one of the top website development companies in the world. The company is said to believe in constant communication with its clients and partners to provide top quality products.

They have been working with some of the most successful companies in the world, and start-ups as well. Their only mission is to help businesses of all levels in maximizing their profits. For this purpose, they use some of the most modern technologies like Artificial Intelligence, Big Data, and Machine Learning.

2. Xfive

Xfive is working in the field of Information Technology since 2005 and develops business and creative websites, mobile apps, and other e-commerce websites for its clients. The company has been working with established businesses, start-ups, and other organizations.

It is known for its creative, skilful and flexible team that is ready to take up any challenge at any time. It is best known for e-commerce web development and that’s why eBay is one company’s former clients. With an amazing portfolio there is no doubt that Xfive deserves to be one of the top web development companies in the world.

3. STRV

Specializing in web and app designing, development, and testing, with UX/UI designs efficiently implemented, STRV is a world-class website development company. It is one of the top web development companies in 2020 because of its skilful and expert developers. STRV mostly works with clients from financial services, e-commerce, and education sector, and delivers more than 70 mobile and web apps to its clients every year.

4. Urban Insight

Emerging in 2000, Urban Insight has completed and successfully launched more than 500 projects for its clients. The company and its professional developers are responsible to design and develop websites and to frame digital strategies for its clients. Innovation and dependability is the key to company's success and they have made it able to be included in the top website development companies in the world.

5. 3 Media Web

3 Media Web doesn’t have a very big team of professionals but the services it provides are some of the most significant in the modern digital world. With only 20 employees, the company provide services like web design and development, SEO, PPC, and social media and content marketing. Simplicity is the secret to its success as it provides simple solutions to employees that actually work.

One example of simple software solutions 3 Media Web provides that it mostly uses WordPress and WooCommerce to design and develop a fully functional and effective e-commerce website.

#phpwebdevelopment #laraveldevelopmentcompany #webdevelopmentservices #webdevelopmentcompany #websitedevelopers #webdevelopmentagency

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clarencenicholsonata · 4 years

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10 Reasons Why Data Analysis is Important for B2C Marketing

Innovations in marketing are changing the way marketers use data in both B2B and B2C marketing. Not too long ago, data analytics were available only to large companies that could afford to spend a lot.

However, today, large as well as small companies can utilize data to learn about their customers purchasing behavior and target consumers.

Data analysis for B2C marketing plays a critical role in improving your business strategy – it's now an essential part of the process. While investing in new tech and methods always appears daunting in the beginning, there are a lot of insights to be gleaned from data analysis.

Experts agree that 95% of companies have to properly structure an immense amount of ‘difficult to interpret data’ if they want to grow.

This is such a dire need that the big data industry itself will be worth an impressive $77 billion in 2023. Why is everyone interested in big data suddenly? Why do those that do it right see a 10% spike in profits and a massive drop in business-wide costs? We're here to help you find out.

We can streamline data analysis for B2C, thanks to big data and Artificial Intelligence. The powerful algorithms can give meaning and help discover trends in big chunks of data in a matter of seconds.

To help you understand the importance of data analysis for B2C and the requirement for data processing outsourcing, we have compiled a list of 10 compelling reasons.

1.Get to Know Customers on a Deeper Level

The data your company generates hides a lot of secrets regarding your current and potential customers. Big data and AI can take a deep dive into your data and make sense of it. Making sense goes way beyond mapping demographics. Data analysis for B2C can help you uncover consumer intent.

In the “Know Me” program by British Airways, the existing loyalty data is combined with the information gathered from consumers based on their online purchasing behavior. When both these sources of data were blended, British Airways was able to make targeted offers so that flyers could have a positive experience flying with them.

Similarly, Delta was also able to benefit enormously, thanks to Data Analysis. Delta had a vast bag tracking data as they check more than 100 million bags each year. This much data enabled them to become the first big airline to allow people to track their bags using their mobile. This app has to date been downloaded more than 11 million times.

Tips: With that many insights and actionable information, both your sales and marketing teams will be able to accomplish their goals. You will both know who your customers are and, with tools for audience analytics, you will understand what motivates them to behave the way they do.

2. Increase Efficiency with Intelligent Automation

Every business must struggle with repetitive, time-consuming tasks. These tasks are embedded in the core business process, and they increase the number of errors as people grow tired exponentially while taking care of them.

Thanks to AI, companies can now benefit from intelligent process automation, increase efficiency, and reduce the number of errors.

Tips: Remember that AI-powered machine learning tools can prove a valuable ally once the business starts to expand, and processes become overly complicated.

3. Personalize Your Marketing

B2C companies have the privilege of working with shorter buyers journeys than those in B2B. But this creates magnificent opportunities for them. For instance, the entire experience can be personalized to fit that one buyer. This, in turn, complements modern trends.

Marketing personalization is a long and daunting task when done manually. The automation mentioned above changes the perspective. AI-powered platforms can analyze B2C data, create custom-tailored personalized offers, thus profoundly impacting the purchasing decision.

In fact, according to Gartner, AI will handle 85% of customer relations in most companies.

Tip: Modern customers value businesses that deliver personalization. So, make sure that you personalize your marketing strategies.

4. Promote Predictive Account Management and Sales

Knowing when your account management and sales departments are going to be under a lot of pressure is half work done.

Once you put a "machine" in charge of this, you can identify patterns and see when and on which customers you should focus on. Predictive account management and sales tools like Halo will make the planning of your prospecting efforts and lead scoring easier for you.

Tip: Knowing how to delegate resources in B2C is extremely important because customers' intent and behavior are not constant.

5. Improve Lead Generation

A company can potentially spend a lot of resources hunting down for new leads. Without relevant data, every lead strategy is a shot in the dark.

Wasting hours upon hours of workforce to work on a plan that doesn't promise any results can cost you and your company dearly. AI-powered machine learning enables data analysis for B2C to bring lead generation to the next level.

Tip: Remember that more leads to more revenue, which mostly means more profit. So, always look out for smart ways to generate more leads for your business.

6. Make Decisions Based on Customer Behavior

Actively monitoring customer analytics is a daunting task. Only your website alone generates copious amounts of data. What about the data generated by your marketing campaign, including social media and email?

Data analysis for B2C will help you streamline your customer behavior tracking efforts. You’ll be able to spot trends in time so that you can react accordingly.

Tip: Customers will respect your brand more once you start giving them what they need and when they need it. That's why a brand that tracks and make decisions based on customer behavior experience 85% more growth and sales compared to those that don't.

7. Enable Your Workforce to Focus on Core Business

We have talked about automation several times in this article so far. One of its roles is to take over redundant and repetitive tasks from the workforce.

By taking a significant weight from a workload, big data and AI help the workforce achieve better results. According to McKinsey an astonishing 45% of current jobs centered on low-skill repetitive tasks can be automated.

First, the workforce will have more time and energy to focus on core business tasks. They will be able to provide a better experience to customers and thus ensure repeat business. This is one of the most important reasons for companies to decide to go with big data and AI.

Tip: AI, together with big data helps reduce time to resolution. Moreover, customer satisfaction improves when problems are entirely and quickly addressed.

8. Promote Transparency

Big data and AI can go through huge chunks of data and make sense of it. This applies to data across all departments. The deliverables of data analysis for B2C are meaningful reports and charts that are very easy to read.

Created reports and charts are stored in a centralized location, where employees with the right permissions can access it. Thanks to this, everyone can access the information when they need it, including the customers interested in learning about all the services your company provides and their cost.

This is so important that around 87% of employees questioned by Atlassian said that they preferred working for companies offering full transparency.

Tip: Transparency helps build trust, and gives employees the feeling of working with a firm with high ethical standards. Transparency in a firm assures more engagement on the part of the employees to the vision of the company.

9. Show That You Are Fit for Purpose

With so many data privacy laws and regulations, a company has to do everything in its power to ensure that business and clients' data remains safe. Modern data practices will help you stay compliant with new rules and regulations. On top of that, you'll be using data intelligently to identify and meet your customers' needs.

Tip: Once you know if your brand portfolio is fit for purpose, you can take the right steps – either going for a brand audit or making small tweaks to bring your offer closer to your target audience.

10. Deliver Better Continuity of Care

Sharing information safely and efficiently solves just one part of the problem. This effort has to be turned into a long term one if you want to experience all the benefits. Data analysis for B2C ensures that every department has access to the central database.

This is extremely important when customers and leads are moving down and up the funnel. Around 44% of customers say that personalized shopping experience is what pushed them to become loyal repeat shoppers.

Tip: With the same level of care, every step sends a strong message and helps you increase conversion rates and capture more leads.

Conclusion

Among many decisions that a business has to make, transforming unstructured data into intelligence is perhaps the most profitable one. Data analysis for B2C can help you:

Get to Know Customers on a Deeper Level

Increase Efficiency with Intelligent Automation

Personalize Your Marketing

Improve Lead Generation

Promote Predictive Account Management and Sales

Make Decisions Based on Customer Behavior

Enable Your Workforce to Focus on Core Business

Promote Transparency

Show That You Are Fit for Purpose

Deliver Better Continuity of Care

The synergy of big data and AI is so powerful that there are more and more businesses every day looking for high-quality data processing outsourcing services. If you want to experience all these benefits and launch your business to success, you can do it by partnering up with a reliable data processing outsourcing firm.

About the Author

Carla Miranda is the Business Development Manager of Data Entry Outsourced and has a great experience of 10 Years and Provides the best outsourcing service to the clients across the world. She is confident in her work and assures the safety of data and grantee to keep it confidential, by utilizing proper protocols with the use of updated technology. The main goal is to provide Client Satisfaction and helps to evolve through the improvement of Data Entry Management

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tristanleggett · 4 years

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Beyond the Outsourcing Stereotype: Krakow’s Software Houses

From the fertile ground of Krakow's tech innovation and development, rose Codete, Miquido, and Railsware. They are the 3 Krakow software houses for whom the IT outsourcing business seems like a cakewalk.

Krakow seems like a genuine promise for a better Polish future.

A future built around growth and technology.

That’s why in this blog posts series we’ll analyze Krakow’s resilient software houses, with their digital marketing strategies, and branding efforts.

You’ll find inspiration and realize that your ship hasn’t yet sailed.

Just watch, learn and apply the knowledge to your own business.

Krakow's Software Houses

With the rise of new technologies: robotics, artificial intelligence, big data, blockchain, the outsourcing industry has been shaken at the core.

Big industry leaders are lining up to face the speed and scale of digital transformation. In Krakow, the digital revolution is at its peak.

Our quest now is to analyze some of the finest game-changers of this revolution.

Lots of software houses thrive in Krakow, from multinationals to local companies.

But, because we are Inbound evangelists, we’ve picked for our research successful companies that leverage content strategy in their marketing stack.

Come out, come out wherever you are: the content marketing, the social media strategies, the branding efforts!

Everything will come to light in the following blog articles. So, stay tuned for more!

But first, let's dig a bit into the Krakow IT success story.

Krakow’s IT Environment

First things first.

Let’s see which are Krakow’s assets in the IT outsourcing market:

Income tax exemptions: the amount of tax exemption varies according to the value of the investment, its location and the size of the company

The largest Polish market for BPO, R&D and IT, considering players employing at least 1000 persons

Top cities of the future: Krakow ranks 9 in FDI’s report European Cities and Regions of the Future 2018/19. FDI is a service developed by the Financial Times, providing industry-leading insight and analysis, mostly investment-related.

Business-friendliness - Krakow ranks second in FDI’s report European Cities and Regions of the Future 2018/19

Krakow ranks 6th in Tholon’s Services Globalization Index. The index analyses the performance of a city based on talent skills, business catalyst, cost, quality of life, digital and innovation

Globalization city index

Local talent pool: the second-highest talent pool in Poland according to McKinsey's report "Poland 2025: Europe’s new growth engine"

High-quality university education. In the QS EECA University Rankings 2018, the Jagiellonian University came in 14th among 200 of the best universities in Emerging Europe and Central Asia region

Krakow Technology Park: one of the most innovative R&D centers of its kind. It provides an industrial base for Krakow’s 15 higher education institutions and over 140 research centers. By 2017 the Krakow Technology Park managed to sign up 250 ventures which created 14,700 jobs.

Incubators and accelerators that bring together startups, mentors and investors: Hub:raum by Deutsche Telekom, KPT Scale Up

Important tech conferences are held in Krakow:

ACE! largest regional conference in Central Europe for building software

Digital Dragons, the leading game industry event in Europe

Cloud Developer Days

Devoxx, a developer community event

100+ tech meetup groups, with more than 100 members

Now that we've got the Krakow IT story covered, we can move on to our software houses.

Codete - IT consulting and software development for digital business

Website: https://codete.com/

No. employees: 120+

Technologies: Java, Scala, AI, Blockchain

Services: DevOps, cloud computing, blockchain, big data, quality assurance, data security

Verticals: e-commerce and retail, travel, health, advertising, automotive, logistics, media, entertainment, fintech, crypto

Key clients: Leonardo Hotels, BMW, Home24.de, Wells Fargo, Total Fyber, KIA Motors, Probooking, Prosieben, Deloitte, Cisco

Offices: Krakow, Lublin, Berlin (HQ)

Managing Director: Artur Olechowski

Based in Berlin, but with Polish roots, it’s no wonder that Codete has among its clients, lots of German companies.

While many software houses in Poland go for North-American, Canadian, Scandinavian contracts, Codete doesn’t shy away from other markets.

With a portfolio with world-renowned clients, a continuously growing website traffic and being the host of a plethora of tech events, Codete can be an inspiration for every Polish software house.

Sharing IT knowledge is at the core of Codete’s existence: from CodeteCON, the tech conference, to meetups and workshop hosting, Codete understands how leadership is born.

It’s all about building trust and a thriving community around you, educating the stakeholders.

But, if you want to find out more, you’ll have to keep an eye on our next blog post.

Miquido - Building AI-powered digital products supported by data science

Website: https://www.miquido.com/

No. employees: 150+

Technologies: Java, Angular, Flutter, Swift, Kotlin, React Native, Angular, Golang, AWS, Kubernetes, Azure, Machine Learning

Services: software development, quality assurance, UX/UI wireframing, product design

Verticals: business, fintech, consumer goods, tourism, healthcare, social media

Key clients: Skyscanner, TUI, Aviva, Nestle, Herbalife, Santander

Offices: Krakow (HQ), London, Berlin

Reviews: 4.7 - Clutch (14 reviews)

CEO: Krzysztof Kogutkiewicz

One of the youngest companies we’ve analyzed so far, Miquido has been on the market since 2011 and has delivered 90+ apps. And to name just a few of their clients: Skyscanner, TUI, Nestle...

Awarded by Deloitte in 2016 in its Top 50 Fast Technology in CEE (2016 edition), Miquido has an inspirational growth story.

To know their story you’ll have to follow us in our next blog post, where we’ll tackle how Miquido does its inbound marketing, how it builds brand awareness and its social media presence.

Railsware - Great Products, Great Code

Website: https://railsware.com/

No. employees: 60+

Technologies: Ruby on Rails, Node.js, Angular

Services: mobile development, web development, AI and machine learning services

Verticals: business, fintech, finance

Key clients: Sendgrid, Calendly, Brightbytes, Quorso, Google

Offices: Krakow (HQ), Kiew, New York, Dubai

Reviews: 4.9 - Clutch (10 reviews), 4.9 - Glassdoor (11 reviews)

CEO: Yaroslav Lazor

12 years, projects for 60+ organizations, in 12 countries, collaborations with big names such as SendGrid, Google and Calendly - meet Railsware.

Nominated by The Manifest as a top player in Ruby on Rails development, Railsware is a software house with an inspiring growth story.

To know their story you’ll have to follow us in our next blog post, where we’ll tackle how Railsware does its inbound marketing, how it builds brand awareness and its social media presence.

Wrap up

This was just a glimpse of our 4 blog post series on the thriving Krakow IT outsourcing market.

This is part of a bigger playground, a playground where the rivalry between software houses in Poznan, Warsaw, Wroclaw, and Krakow gives birth to innovation and a strong tech community. It’s a rivalry that is shaping cities and mentalities.

But, before getting to the core of the subject, let me give you some spoiler alerts from my research. In short, these are some of my findings:

On the long-term, trying to find new business models from developing one’s own product, might be the best choice. Simply put, outsourcing does not scale. Companies such as Railsware (see Mailtrap) try to move the outsourcing stereotype having more like a SaaS approach. This comes natural, when you have 5+ years history of product development, right?

The power of open-source: you can open up to a whole new audience. Railsware seems to be good at it.

Embrace other types of management. Railsware just went for holacracy, a structure where every employee is involved in the decision-making process

Be all-in for events: from hackathons (the case for Miquido), meetups and workshops (Codete), conferences (Miquido is organizing Mobiconf), be where your stakeholders are: future employees and clients. Don’t forget that real-life connections are really valuable.

Scarce talent pool? Go abroad and hire. As projects come pouring in, why not? (Codete is offering relocation packages for developers from Ukraine)

Employer branding - take it to a whole new level when the competition is fierce. Hire an employer branding specialist if need be, like in the Miquido case.

Are you hooked already?

You can find out more software houses stories about it in our ebook: The Growth Marketing Secrets of Top European Software Houses - Poland Edition 2019

if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://man-digital.storychief.io/krakow-software-houses?id=344473290&type=12",title: "Beyond the Outsourcing Stereotype: Krakow’s Software Houses",id: "4f08255c-5e51-436c-99aa-71482a308009"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) from Digital Marketing Automation Consulting | MAN Digital https://mandigitalblog.blogspot.com/2019/12/beyond-outsourcing-stereotype-krakows.html via https://mandigitalblog.blogspot.com/ Read more on our blog MAN Digital MAN Digital Blogger

#Digital Marketing Automation Consulting | MAN Digital

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pixelproductions · 4 years

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6 Ways To Boost Your E-commerce Business Through Digital Marketing

E-commerce businesses are more profitable than ever and with an effective digital marketing strategy you can certainly boost your e-commerce business sales.

Digital marketing and E-commerce go hand in hand, but is it working for you?

If not, you’re not alone…

Digital marketing can be a tricky affair, but we’ve got 6 sure fire ways to give your digital marketing a boost!

First, you need to understand what type of e-Commerce business you have ie: B2B or B2C.

B2B(Business to Business)- Sell of technology, products, and services from one business to another.

B2C(Business to Customer)- Direct sales of products and services to customers.

IDC has forecasted a 23.6% Compound Annual Growth Rate(CAGR) for B2B digital commerce platforms through 2022, which is quite higher than the 8.6% growth rate forecast for B2C.

While understanding how your business serves it’s B2B or B2C customers is important, the digital marketing strategies we’re going to cover will work for either to grow sales and value.

As one of the richest men on the planet-Mr. Jeff Brezos states,

“Even with its massive customer base and a dominant share of online sales, Amazon needs to spend heavily on advertising to counteract the expanding focus of traditional retailers on e-commerce,”

Hence, we are going to explore six ways to strategize your digital marketing for solid e-commerce growth.

1. The Omnichannel Frenzy:

Many marketers wonder what this term exactly means and it is often confused with the term multichannel. But, both are different fundamentally. While multi-channel is the use of different channels to market the same product or range of products, omnichannel represents a unified approach of a singular channel by unifying channels like digital channel, in-store, point-of-sale and online.

Image Source: Omnichannel Marketing

If you think of an omnichannel marketing strategy, it envisages the message of branding through all the channels in a unified manner, irrespective of the medium or channels used for engagement.

How it works:

Customers receive personalized offers and coupons while shopping in a store through E-mail or SMS channels.

SMS sent regarding the rewards status and membership points at the point of sale to the registered mobile numbers of customers.

Messages repromoting a product that consumers abandoned in the cart for anonymous reasons.

Omnichannel marketing uses digital marketing tools and tweaks it to make the business a more personal and intimate affair for customers with exclusive offers, personalized products, and services.

2. The Social Circle:

This is no secret for anyone, who knows the goods of social media marketing. Connecting the social media users to promote your products might not be new but certain areas have a new edge over the old ones. Let us dig deeper into this marketing strategy with a few areas of marketing prodigy.

Social Trends:

Social trends as in Social Media trends have been transformed into something more as people are more open to express their needs, desires and wants on the public platform and so is the digital marketers today with all their armory ready to pounce on any opportunity.

Content, images, videos and more, everything created by digital marketers have focused on customer social trends and behavior of consumers on social media platforms.

Ephemeral Content:

A short blip of flash content that stays for a maximum of 24 hours on social media sites for promotion and then vanishes. Such posts are raw and don’t include any editing or fine polishing of the content. Mostly used in quick-bite social media platforms like Instagram and snap chat.

Live Streaming:

This is another cool trick to promote your product through live streaming of events like product launches and celebrity discussions on your products and services that can encourage more users to join the live-stream.

3. Demographics for Marketing:

Targeting the right audience is important as missing on the demographics can prove fatal for any marketing strategy. Marketers group several different types of population, according to the parameters of Age, gender, social class, religious affiliation, spending power, etc.

Using the demographic profiles, curated through examining different demographics, enables marketers to evaluate the marketing mix and include strategies to target specific segments and groups of customers.

4. Video Advertising:

Video advertising is a very powerful medium of advertising and strategizing your e-commerce business for video advertising can help you grow the business to new heights. Video ads are a popular medium for marketers as 54% of consumers want to see more video ads from their brands.

It is good to promote e-commerce products, even for a B2B e-commerce business that has a content-driven product and yet using the video ad can certainly market your content with 72% consumers opting for a video if video and content both are on the same page. B2B business can build services and technology products such as websites and apps and they can hire developers to add videos organically with their content.

5. Personalization for marketing:

We already saw a glimpse of personalization in the omnichannel part and yet it does not end there. Take the example of NikeiD a DiY type service where consumers can design their sneakers and this was a revolutionary step taken to push the sales. Such personalized marketing strategies can help marketers improve customer engagement and sales.

6. Innovative Marketing:

Innovative marketing strategies involving Artificial Intelligence and the Internet of Things can render greater consumer engagements and customer retention. We can already see marketers promoting chatbot services to improve lead generation, achieve higher conversion rates and improve aftersales services.

Using another innovative medium like Augmented Reality can help your marketing strategy for better sales and growth. 90 percent of companies with revenues between $100 million and $1 billion are already using innovative technology such as Augmented reality to market their products.

Conclusion:

Digital Marketing is at the tipping point of marketing tactics and strategies to induce higher customer retention and re-engagement in the e-commerce domain. An amalgamation of social media platforms, digital channels, point of sale, innovations, personalization and all those tricks and tool will ultimately lead to successful e-commerce business and so don’t wait for a competitor to pounce on the opportunity and grab yours immediately.

#boost e-commerce business #ecommerce #boost sales #digital marketing

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simplemlmsponsoring · 5 years

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New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/social-media-marketing/the-most-in-demand-skills-of-2019-according-to-linkedin-youtube-advertising-our-ultimate-facebook-engagement-guide-and-more/

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Each week on the Science of Social Media we cover some of the most important trends, news, research, and insights in social media marketing.

In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more!

Whether you’re just getting started in social media or a seasoned marketing veteran, you’re sure to learn a few tips and tricks to help take your social media to the next level.

Let’s dive in!

The Science of Social Media: Episode #129

What follows is a lightly-edited transcript of the Buffer Podcast episode #129 for your reading pleasure.

Table of Contents

Part I: The most in-demand skills of 2019 (according to LinkedIn) Part II: Why we’re bullish on YouTube advertising in 2019 Part III: The ultimate Facebook engagement guide Part IV: How to use Instagram’s “Close Friends” feature for your brand

Hailley: Recently, LinkedIn released some brand new research from their platform.

The most in-demand skills of 2019 (according to LinkedIn)

Cloud computing.

That is the single most in-demand skill for 2019, according to LinkedIn’s latest research.

Linked pulled data around both the hard and soft skills that companies are working diligently to fill right now. Cloud computing came in at number one.

Brian: While we all may not be cloud computing experts, you may be surprised to find what skills companies are looking for this year.

And just for a quick refresher, hard skills are defined as specific, teachable abilities that can be defined and measured. You know, things like typing, writing, math, reading, etc.

Hailley: On the other hand, soft skills derived from the right side of the brain, are less tangible and harder to quantify, such as communication skills, empathy, getting along with others, listening and engaging in small talk.

We’ve found that having a framework in place allows us to identify opportunities for growth and skill development at Buffer. We call it the T-Shaped Marketer Framework:

Brian:

Here are 10 of the most in-demand hard skills:

Cloud Computing Artificial Intelligence People Management UX Design Mobile App Development Video Production Data Science Social Media Marketing Animation Digital Marketing

Hailley:

Here are the top 5 in-demand soft skills of the year:

Creativity Persuasion Collaboration Adaptability Time Management

Brian: I really agree with the fact that creativity was at the top of desirable soft skills.

Businesses and brands everywhere need people who can innovate and conceive fresh ideas and solutions.

Time management is also a big one as I think that as the world becomes more connected and remote work continues to rise, time management and productivity skills are crucial for professionals.

Brands’ YouTube advertising opportunity in 2019

Hailley: Let’s talk about why we think YouTube advertising is the next big opportunity in social media, well, advertising in general.

As you might know, YouTube advertising is very different from running a PPC or paid social campaign.

Brian: Which could be a positive or negative, depending on who you ask.

Either way, there’s no arguing that YouTube is a behemoth of a platform:

Nearly 2 billion monthly users 8 out of 10 18-49 year-olds watch YouTube every month Second largest search engine and third most visited site after Google and Facebook

Yet for some reason, YouTube ads rarely seem to be talked about.

Hailley: I think it’s one of those things where businesses aren’t quite sure how to approach YouTube advertising and businesses seeing success with YouTube ads aren’t sharing their secrets.

And if you’re comparing to something like Google AdWords, keywords are relatively less expensive to target on YouTube than in traditional search.

Views cost an average of $0.06 per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.

Brian: I think the bigger question is how YouTube advertising performs vs. Facebook ads, which most marketers are used to.

Our friends over at Agora Pulse ran a pretty interesting study testing the two and found that not only did YouTube drive more traffic to their website, but that YouTube traffic converted 66% better than Facebook traffic.

Hailley: Exactly and when comparing costs of video views, believe it or not, YouTube also came in lower than Facebook.

While everyone seems to be flocking to Facebook advertising because of these success stories you hear, many forget about YouTube and AdWords, and many other advertising networks that have always gotten results.

Brian: Obviously we could and probably will dedicate an entire episode to YouTube advertising. Actually that’s a good idea!

But in the meantime, a few quick things to know before you go.

First is that there are lots of different YouTube ads that you can run, giving you some flexibility like video TrueView ads, In-Stream Ads, Discovery Ads, and Bumpers.

Hailley: Second is that there are a ton of targeting options available, just like within Facebook. You can target folks based off of options like gender, age, and parental status. You can also target by their interests, such as beauty mavens, cooking enthusiasts, comedy movie fans, etc.

Lastly, if you want to learn all about YouTube marketing and how we grew our channel by 59% in 30 days, go check out episode #95.

Our ultimate guide to Facebook engagement in 2019

Brian: One of the biggest questions on all marketers’ minds in 2019 is, “How do we get more engagement for our brand on social media?”

And how do we do that on big, but competitive platforms like Facebook?

Hailley: Though there’s probably no silver bullet to success, there are some things to know if you want to increase your chances.

Remember that BuzzSumo study we chatted about last week in episode #128?

Well, there’s more to the story…

Brian: Yes there is!

These are the more technical aspects of our findings. Starting with the fact that, and we mentioned this last week, but it’s worth mentioning again, video posts get at least 59% more engagement than other post types.

Although photos are widely accepted by marketers to be one of the most successful post types, video outperformed photos by 73%.

Hailley: Wow.

We also have some brand new stats for you as well. When it comes to Facebook post timing, posts published between 9pm-11pm EST seem to perform the best.

Try saving some of your best content for those hours and see how they perform against other hours of the day. Your audience may be different, so be sure to consider their daily routines and cater to the times when they may be surfing their social feeds.

Brian: Speaking of daily routines, according to the data, Saturday and Sunday are the best days to post to Facebook engagement.

Many businesses take the weekends off and therefore may be choosing to only post Monday through Friday.

Which of course, might be a mistake. And we’ve found this at Buffer on our own Facebook page as well. Saturdays and Sundays always seem to perform better than during the weekdays.

Hailley: How about caption length?

Well, if you want the best chance of engagement, keep your Facebook posts no longer than 50 characters. Characters, not words. Which is super short.

But I think this makes sense — Facebook consumption is extremely passive, and attention spans are short. You need to be able to grab people’s attention quickly and effectively if you want to be noticed.

Brian: Shorter the better!

Let’s talk Facebook video marketing specifics.

This first one was really surprising to me..

The data showed that the optimal length of a Facebook video is between 3 and 5 minutes.

Hailley: Wow. That’s a lot different than some of the stats that we found last year.

And just to get specific here, the most effective videos were between 3 minutes and 3 minutes and 20 seconds.

However, looking at the data, videos between 20 seconds and 2 minutes are still super effective. I have a feeling that there were a few larger pages skewing the results there.

Brian: The takeaway is that no matter how you look at it, video works. 20 seconds 3 minutes, you name it.

In terms of the topics that worked best, no surprise here:

Food Fashion Animals Beauty DIY Humor Gaming Technology

Which leaves the table pretty wide open for brands creating video in 2019.

Hailley: Agreed, no matter what kind of brand you are or product you sell, video can absolutely be the focal point in your 2019 Facebook marketing strategy.

And last, but not least, one of my favorite parts of the study talked about why people share online. According to a study from The New York Times, people share:

To delight others with valuable & entertaining content To identify and present ourselves to others, To foster relationships For self-fulfillment For spreading the word about issues, products & brands

And we talked about this in episode 128, but essentially, people are using social media to reflect who they are – or who they want people to think they are.

Seems intuitive, but I think sometimes as brands we share content that we ourselves like. Not what our audience likes and resonates with. If that makes any sense at all!

How brands can use Instagram’s new Close Friends feature

Hailley: To end the show we have a fun new social media strategy to try. Shoutout to Social Media Examiner for this one.

Some of you may have heard about Instagram’s latest “Close Friends” feature. Well, a few savvy brands have started to use that new feature to their advantage.

The Close Friends feature allows you to share Instagram stories with only a select group of people from those you follow.

Brian: To set up your close friends list from your profile settings, go to your profile on Instagram and tap on the three-line button in the top-right corner. From the menu, select Close Friends.

The close friends list will open, providing you with recommended users to add.

You can also use the search field to find specific users to add to the list. Simply tap the green Add button to move that user to your close friends list.

Hailley: Once you have your Close Friends list set up, you’re set to go. Now as you are probably already thinking at this point, brands can get super creative with their close friends list. You can use the new feature to:

Add top customers or influencers to the list. Host a social media contest Stream live or private events Engage with your most active followers Share updates with your employees to add to their own stories and more!

The possibilities to get create are endless.

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

Hailley on Twitter and Hailley’s Website

Brian on Twitter and Brian’s Website

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

—

About The Science of Social Media podcast

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 20,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.