Public Service Announcement: Typically, cloth sewing tape is 60 inches (or 152 cm). Yet, there are also 72 inches long (183 cm), 100 inches long (254 cm) or longer 120” (304 cm). Being the overachiever he is, this generously proportioned gentleman appears to require the 72-inch version or perhaps even larger (major kudos to him) whereas I personally remain capable of using the 60-inch version though not by much, with the crease between my upper and lower bellies (where I wear my belt) measuring 55 inches but my softer lower belly measuring a puffier 58 inches.