Today I received the great news of having been selected as the winner in the Global Footwear Awards, GFA in the #AthleticSport category, for my technical sports project focused on soccer, -Evolution Cup 23- carried out in my previous international company Joma Sport.

It is an honor to receive this design award Global Footwear Awards, GFA , is more than a recognition of my work in my previous company it is the culmination of hours of dedication, effort, and passion for what I do. At this moment, I want to express my sincere thanks to everyone who has made this achievement possible. To all my colleagues in the design, product, and production team who made the completion of this work possible. This award not only represents an individual achievement but also serves as a reminder of the importance of working together, learning from each other, and pursuing excellence with passion and dedication. I am grateful for this honor and excited about what the future holds for me in the exciting world of design now at AWWG This award propels me to surpass my own limits, to explore new possibilities, and to continue growing as a designer Pepe Jeans London.

I want to express my gratitude to the event organizers for providing a platform that celebrates creativity and talent in footwear design. I also thank the judges for their hard work and for recognizing the aesthetic and functional value of my work at Joma Sport.

Among the esteemed jury panel are renowned personalities such as Felipe Fiallo, Founder & Creative Director of Felipe Fiallo S.R.L.S, who, after working for Ferragamo and creating concepts for Stella McCartney and adidas Maker Lab, is now focused on luxury sneakers and footwear. Jury member Sissi Johnson, an MBA professor and Founder of SelfSells, has had her work featured by Forbes, CNN, The New York Times, Vogue, and the V&A Museum. Sean Williams a well-respected NYC-based sneaker lover for over 37 years, serves as a sneaker industry consultant to brands worldwide and is a co-founder of the SOLEcial Studies sneaker industry education program... Jazerai Allen - Lord is a multihyphenate creative with deep roots in sneaker culture. She work with brands as New Balance, Nike, Reebok. Richard Kuchinsky, Founder and Owner of The Directive Collective, Joining these luminaries are Robbie Fuller, Creative Director at Anta Group, James Lee Thompson, the innovative strategist from On, Oronzo De Matteis 奥龍佐马蒂斯🇮🇹, the visionary behind OROORO BRAND LUXURY, Ann Williams, Co-Founder and Footwear Design Director at Schwilliamz Creative Consultants, and Mary Norton, the Luxury Accessories Design Director/Specialist at Savannah College of Art and Design

Again, thank you all for this incredible honor.

More information is available at: https://lnkd.in/dy_g839U https://lnkd.in/d_dY9jSw

JOMA SPORT, S.A. Season_ FW23

Photo Credit: Joma Sport, S.A

Project Type_ New Upper

Product Management_ Maite Torrijos

Product Development_ Daniel Álvarez

Product Design / Colour and Material_ P. Pérez

After a long time in the making...very proud to share this one!.

Adults’ football boots, suitable for artificial grass. The new Evolution Cup model is here to provide comfort, a light weight and firmness to professional football players. Simply, the combination of high tech is designed to provide maximum performance in these multipurpose boots. Now available worldwide, in four different colorways.

This was a very fun -and challenging- one, that couldn't have been accomplished without the best team's support behind every step in my last big family and previous company Joma Sport

View project here: Behance.net

After nearly 6 years of working as a footwear designer for JOMA SPORT, it’s time to say goodbye. I want to give a big thank you to everyone who has been a part of my experience there. I learned to design spectacular pieces of footwear with a team of talented professionals.

I still remember how surreal it felt when F. López called me 5 years and a bit ago, with the offer to join s team at JOMA SPORT, and help build a new concept of footwear. 

There's so many people to thank beyond them, but I'll spare you and just point out a couple. J. Fronce for having more confidence in my powers than I had, F. Lopez for guiding me through my most difficult and challenging years at JOMA SPORT yet and  other amazing current and past team members.

I´ve had the chance to work with throughout these years at JOMA SPORT, and some pretty fantastic stakeholders - you know who you are so I´ll spare you the tags. Thank you all for being part of this epic journey. Here are the latest sketches for Outdoor´s Collection highlights that I had the good fortune to work on as a designer in the last year.  

I’m happy with what we accomplished together and only see potential and progress in the future for Joma Sport and me, now at Pepe Jeans London.

I’m happy to share that I’m starting a new position as Senior #FootwearDesigner at @PepeJeans A very exciting new opportunity, in which I am very eager to grow and contribute! 

Currently I´m working under the direction of the Men's Footwear Design Manager at Pepe Jeans London  to create innovative designs. Design, planning and management of the collections. Analysis of global trends product strategy depending on range plan for collection.

I understand street culture and the needs of those communities within this space! I´m a designer who is passionate about elevating the consumer experience through outstanding product craft, and I push the limits of Design! When it's possible or if I may.

Lead or participate in Key Brand and Footwear Initiatives from design through execution. I´m championing a culturally connected vision with emphasis on product design integrity, forward thinking innovation, industry leading quality & product performance. I´m driving the commercial portfolio by partnering with your Materials, Color, Product and Development teams, and bringing to life the seasonal creative direction through Footwear Design, future forward trends, and innovations. I also communicate concepts and consumer insights to internal and external audiences; finalize tech packages and proactively follow the execution of all product details, including construction, color, form, style, detail, fit performance and cost/value requirements. I´m also reviewing all samples and clearly communicating the changes required.

Colaboración de Joma Sport con Zara Athleticz

Zara Athleticz nos proponen una amplia colección de prendas técnicas, entre las que encontraremos desde camisetas a sudaderas, pantalones y mallas de running, bermudas y shorts de entrenamiento o chaquetas técnicas, chalecos y cortavientos.

Bases de una colección compuesta por más de 150 artículos, que se termina de completar con una línea de accesorios, compuesta por gorras, toallas, botellas para beber, boxers o una riñonera, y por otra de calzados deportivos, en este caso formada por dos modelos de sandalias y por una amplia gama de zapatillas diseñadas en colaboración con la marca especializada Joma.

fuente: https://fashionunited.es/noticias/moda/recetas-saludables-playlists-y-mucha-moda-zara-lanza-athleticz-su-nueva-linea-deportiva/2021100136481

joma & zara

Check out my new project on @behance: #Sneakers #Concept. -DISCARDED DESIGN-. Appreciations and comments are very welcome. Have a nice Day! .

https://www.behance.net/gallery/115254875/Sneakers-Concept

LOS FUTUROS CONSUMIDORES DE SNEAKERS

Este próximo 24 de marzo y 9 de abril, tendré la oportunidad de compartir mis conocimientos en el sector del diseño de calzado, con los alumnos de Diseño Industrial en el Tecnológico de Monterrey Gracias a la iniciativa de Research, Experiencie and Design Laboratory (REDlab) y las Escuelas de Arquitectura, Arte y Diseño (EAAD). . . . #footweardesign #productdesign #trending #lifestyle #sport #méxico #monterrey #consumerstoday #sneakers #fashiondesign #ecodesign

Crear mejor con menos para lograr un futuro más respetuoso y sostenible.

Las creaciones sobrias, las influencias de camping y los materiales en parches y piezas llevarán la moda deportiva más allá de la estética tradicional.

1 . Diseñe pensando en estilos de vida limitaristas: Elimine los detalles innecesarios y piense en el valor intrínseco de los materiales en un mundo consciente de que los recursos no son in􀀁nitos. Adopte una estética más sencilla que derive de estos preceptos y ofrezca nuevas posibilidades dentro de la moda deportiva a los consumidores concienciados.

2 . Adáptese a la vida local: Las vacaciones en casa están en auge y el futuro de los gimnasios es incierto, por lo que las acampadas y las rutinas de ejercicio en el jardín marcarán una nueva estética. Piense en crear artículos adaptables para interior y exterior y en lograr un look más sutil para los estilos de  tness.

3 . Reutilice los estilos para potenciar la longevidad: Utilice parches y arreglos en las prendas a 􀀁n de revalorizar los estilos atemporales y el aprovechamiento de recursos. Explore su archivo para utilizar tejidos excedentes y adopte una estética casera donde los remiendos se lucen con orgullo.

4 . Anime a los consumidores a tomarse un respiro: El mundo está cambiando a un ritmo vertiginoso, por lo que es más importante que nunca pararse a refexionar. Los estilos que luzcan tranquilos y cómodos estarán en sintonía con esta idea y transmitirán una sensación de seguridad. El minimalismo y la nostalgia tendrán un atractivo atemporal.

http://wgsn.com

Coronavirus: Design Priorities

The pandemic has escalated many of WGSN's forecasts, as wellness, comfort, protection and limitarianism become amplified consumer priorities. Here we revisit our 2020/21 design priorities

2020 will define the future of fashion. The industry is already in the process of significant transformation, but now as many parts of the world move into anti-viral lockdown, coronavirus becomes the catalyst for truly seismic change.

The human impact gives a new perspective on consumption habits, so expect your consumer to develop new priorities, from limitarianism to the need for protection and comfort. Whether it's the politically woke Gen Z or newly vulnerable Boomers, customers will be looking for better connections with their products and will spend with greater intention. This is not a crisis we can sell our way out of, we need to design our way through it with thoughtful product. Dedicating more resources to research and development will help to future-proof your business.

The trend strategies which address coronavirus are tightly aligned with the other great threat to humanity, the environmental crisis

As people shift to working from home, the need to heat or cool our homes increases. Both from a personal expenditure and environmental point of view, this is a cost reduced. The climate emergency has already thrown up extreme weather, requiring better thermoregulated apparel which now serves to warm or cool the wearer while working at home.

Climate Adaptive: intuitive fabrics will take the hassle out of temperature management, reacting automatically to conditions.

Duvet Day: erratic weather patterns require year-round protection. Offer mid-layer qualities as removable items.

Mineral Protection: this new generation of mineral-infused fibres will reflect UV and pollution from the body, keeping a cooler temperature throughout summer.

Pocketed Constructions: these fabrics work to thermoregulate, retaining air and therefore insulation.

Body-Reactive Comfort: density and temperature will be the leaders in defining this new comfort, as fabrics adjust in response to the body, becoming warmer or cooler.

more: https://www.wgsn.com/

URBAN Style AW 20/21, JOMA Sport 

Stay tuned for new collections coming soon to @JomaSport One of my favorite fashion sneakers projects for JOMA Sport. Thanks to everyone who made this happen. view all: @JomaSport Published _ March 19th, 2020 - https://lnkd.in/g_7N2zW JOMA - http://www.joma-sport.com

Exclusive: Adidas’s radical new shoe could change how the world buys sneakers

Every year, Adidas releases what it dubs a “Futurecraft” shoe–a design that the company openly admits is a minimum viable product that Adidas can generally only produce in limited numbers. But the idea of Futurecraft is to experiment publicly, recruit new industry partners, and keep pushing footwear forward. The initiative has already given us shoes made of ocean waste and 3D-printed soles. But crucially, Adidas strategizes to scale Futurecraft products, and fast. Case in point, the company went from building 7,000 ocean plastic shoes in 2015–because that was literally as many as Adidas could make–to a whopping 11 million this year.

“These are not concept cars, these are statements of intent,” says Paul Gaudio, the global creative director at Adidas, who imagines Adidas could sell tens of millions of Loop shoes within three to five years. “This is where we’re going.”

While Loop is on the cutting edge, it’s actually an idea that Adidas designers have been dreaming about for some time. “I can remember a time 20 to 25 years ago when we kicked around the idea, because the roadblock to recycling footwear is that it’s made of so many materials,” says Gaudio. “There’s glue, chemicals–things you can’t easily separate.”

View more_ FastCompany

Madrid- Ayer se hacía público la segunda edición del informe “Hot Retail Cities” de 2019. 

Un estudio que analiza las condiciones y el estado de las principales ciudades y áreas metropolitanas del mundo, para ofrecer como resultado una lista con las 100 ciudades más atractivas en la actualidad para el sector del retail. Un dato de gran interés que puede influenciar de manera decisiva en las tomas de decisiones estratégicas y de expansión de compañías y grupos internacionales. Madrid supera a Barcelona entre las 100 ciudades más atractivas para el retail

Dentro de las fronteras españolas, Madrid consigue situarse 3 posiciones por encima de Barcelona como la principal ciudad española en importancia para el sector del retail en base a los datos analizados por los responsables del informe. Para cuya elaboración se tienen en cuenta diferentes criterios como la población, la riqueza, el crecimiento del PIB, el salario mínimo, las barreras fiscales, el tráfico aeroportuario, la cifra de turistas o el clima emprendedor. Aspectos que pasan a organizarse en torno a ocho grandes ámbitos: La demografía, la economía, la política, el entorno socioeconómico, el turismo, el retail, la moda y la calidad del aire y su atractivo como “trendy cities”.

+info: https://fashionunited.es

Y según palabras de Giusi Lara, directora del IED Madrid, "Sois quienes alimentáis la escuela, tenéis el poder de inspirar, tenéis conocimientos, habilidades técnicas y una visión única". Y tenemos la fuerza de la creatividad de nuestra parte. 

¡¡¡ Con mucha ilusión de comenzar el curso y participar como docente !!!. En este nuevo proyecto junto al #IEDMadrid

Acto de inauguración de curso 2019/20 IED Madrid IED Istituto Europeo di Design el pasado 3 de octubre. 

Joma - Liga Nacional de Fútbol Sala - Águila F2

Una vez más en Joma Sport lo hemos conseguido!. Ahora Joma es la mejor Liga del mundo!!!!!!!. 

Mi más sincera enhorabuena a todo nuestro departamento de marketing, por este nuevo spot publicitario!. Y a los compañeros del departamento de patrocinios, por conseguir posicionar a Joma, como el sponsor técnico oficial de la Liga Nacional de Fútbol Sala. Orgulloso también de haber participado en el diseño de uno de las tres zapatillas, que representarán a la #LNFS en los próximos años, el modelo #Cancha indoor

+info: joma-sport.com 

ASICS GEL-KAYANO 5 360 W/ CARIATYDES & HALLEY

ASICS ha desvelado dos nuevos colorways del modelo ASICS GEL-KAYANO 5 360. Dos propuestas de color que combinan el icónico upperde la zapatilla GEL-KAYANO 5 OG con la avanzada suela del modelo ASICS GEL-QUANTUM 360. El resultado: un híbrido destinado a los amantes de la moda y la tendencia performance con pinceladas de OG.

Para la presentación de estas nuevas versiones, ASICS ha contado con dos de los talentos nacionales del momento.Por un lado, el artista al alza y uno de los máximos representantes de la nueva ola nacional HALLEY– quién también compone la banda sonora del film – . Con un sonido que se mueve entre el R&B contemporáneo y la nueva demanda de la llamada «música urbana», Halley, nos nutre de una sonoridad diferente y que la escena reclamaba sin saberlo.

Por otro lado, la polifacética Paula Cariatydes: make-up artist, actriz, youtuber, instagramer y protagonista de portadas y reportajes con las marcas más importantes del país se une al film para conectar y representar a la generación más digital.

Los dos se sumergen en este pequeño video en el que el futuro se encuentra con el presente, en un juego espacio tiempo conectado por la ASICS GEL-KAYANO 5 360, un viaje era to era que queda patente en los 59 segundos.

+info: footdistrict

Horizn ONE. La maleta inteligente creada por Horizn Studios con la colaboración de Alyssa Carson.

"Elaborada con una estructura de fibra de carbono y grafeno, la pieza es flexible y ligera, pero robusta, y puede ser plegada una vez vaciada, facilitando su almacenamiento".

vía: @experimentamag-blog-blog

Adaptive fashion: nascono gli abiti “disability-friendly”

L’abbigliamento per persone con handicap di vario genere deve essere comodo ma anche “cool” e consentire a chi lo indossa di esprimere la propria personalità. 

A tal proposito ci ha particolarmente colpito la campagna primavera estate 2019 del giovane designer George Keburia che ha scelto come modella la piccola Lile Sulaberidze, affetta da sindrome di down. Abbiamo deciso di intervistare lo stilista georgiano, leggete cosa ci ha risposto.

La diversità è una forma di unicità ma allo stesso tempo le persone sono tutte uguali, per questa ragione una modella disabile non dovrebbe essere motivo di gran stupore. Con la tua scelta hai voluto sottolineare la diversità o l’uguaglianza?

view more: https://www.thefashionatlas.com