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nicolehyh · 4 years

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McDonald’s launches burger scented candles.

Observation:

McDonald’s has crafted a new limited line of Quarter Pounder Fan Club items for their loyal customers. For enthusiasts of the signature menu option, the merch is a fun way to share your passion or have a daily reminder of their favorite McDonald’s burger. Standing out amongst the range is the Quarter Pounder Scented Candle Pack. Each candle included is made to replicate the scent of “100% Fresh Beef,” “Ketchup,” “Pickle,” “Cheese,” “Onion” and “Sesame Seed Bun.”According to the description, it’s better to “burn together for maximum deliciousness.”

Why:

During the digital age where it is becoming ever more increasingly difficult to grab the attention of your consumers online, brands are doing more and more to stay top of mind with consumers. They are pushing the boundaries to find ways to be ‘visible’ to consumers, often moving into places and developing products which which are not within their product lines or product offering.

Future:

There will be an increased cross over within industries producing and supplying services or products that are very different from their original product offering.

#hyhobs #hyhconsumerandbrand #McDonalds

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nicolehyh · 4 years

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Cadbury’s goes vegan.

Observation:

Known for its Dairy Milk Chocolate bar, Cadbury is the second-largest confectionary brand in the world. Cadbury announced that they have been working on a plant-based milk chocolate for the part two years and they finally confirmed they will be doing a vegan Cadbury Dairy Milk bar.

Why:

Brands are acknowledging the move towards health conscious plant-based diets amongst consumers. Cadbury’s is a 200 year old company whose roots lie in the traditional confectionary and dairy industry but their is a growing trend towards veganism and in order to stay relevant, innovation with plant-based alternatives is key.

Future:

More mainstream and traditional companies developing a health conscious approach to their products. Whether this be more meat and dairy alternatives, companies will need to start acknowledging the growing consumer base who don’t eat animal products.

#hyhobs #hyhconsumerandbrand #vegan #cadbury

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