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newstarseo · 2 years

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Why SEO?

Of all forms of marketing, search engine optimization (SEO) provides what is widely considered the best return on investment (ROI) of any type of marketing.

Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that PPC results are advertisements. And that if a company’s website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.

And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.

Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service can’t find you?

Remember, there’s a good chance they can already find your competitors!

The SEO process for a website is simple in concept. But actually, quite difficult to properly execute.

There are a number of reasons for this. Some are as follows:

It’s a Moving Target – Google being the major search engine, with over 70% of search engine market, is obviously the most important search engine to achieve high ranking on. However, most people don’t realize that Google makes frequent updates to the rules, and to the search algorithm. This is one of the many reasons SEO requires an expert. A professional who tracks and quickly responds and to these changes.

SEO Service

It Takes a Lot of Time – Our least expensive SEO package requires an average of over 20 hours per month of time to implement. Every month.

It Requires Expertise – Our SEO experts have an average of over six years experience. In most cases, it’s all they do. And without exception, they are experts in the field of SEO. And it seems like they still learn something new almost every day.

#search engine optimization

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newstarseo · 2 years

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Increase Your Website Visits by 35% - With Bing!

Google is so ubiquitous when it comes to web searches that it’s often used as a verb. But despite their popularity, Google searches now account for less than 65% of the total search engine market in the US. And the primary reason for Google’s loss of market share is the slow but steady growth of Bing. That’s right, it’s time to take notice of Bing. The onetime little search engine who couldn’t, is now used for 23.7% of all web searches in the United States. And when you add in the 11.9% of searches that are performed using Yahoo and its affiliates (which are powered by Bing) its total share of the search engine market climbs to over 35%! These numbers are just too big to ignore.

Need more convincing that it’s time to take Bing Seriously? Not only are more than one out of every three searches being conducted using Bing’s technology, but Bing users tend to have a higher conversion rate than Google users. And equally compelling is the fact that there is so much attention focused on Google, that there is often less SEO competition on Bing than there is with Google. So many times, it’s easier to get first page rankings on Bing.

Bing SEO

This isn’t just limited to desktop organic search either. There are plenty of consumers that use Bing Maps for local search, so it’s important to make sure your site is optimized for that as well. Again, this will take some extra work by the SEO agency. And don’t forget optimizing for mobile search. This is important because more than have of searches are now made on mobile devices. But the results will be well worth it.

Also important is setting-up a Bing Places for Business Listing. Similar to Google My Business, the listing is free and if properly set-up can be quite helpful in getting new customers.

Considering these facts, it’s important to make sure that the SEO agency you choose is optimizing your website for Bing. This isn’t something that happens automatically. There are a number of steps that need to be taken to optimize your site. First, all your website’s pages need to be indexed with Bing. Your sitemap will need to be sent to Bing as well. Bing’s keyword algorithm is different than Google, so you will want to make sure that your SEO is familiar with the differences and will proceed accordingly. An as is the case with SEO keyword research and implementation with Google, your SEO agency’s proficiency here can make the difference between a successful campaign and a disappointing one.

SEO doesn’t have to be hard to understand. There really is a process that will achieve great results almost every time. But there are countless SEO agencies out there - so many that making a decision to move forward with your company’s SEO can be a really difficult one. However, if you are looking for an SEO agency that keeps up to date on all of the newest trends. And who prices their services fairly and transparently. Look no farther than NewStar SEO. We will make sure you get the most for your digital marketing dollar, which will result in more leads, sales and profits. Because it’s not about SEO. It’s about growing your business.

Note: While NewStar SEO loves the results clients can achieve by adding Bing to their overall digital marketing strategy, we feel it’s important to state that we are not affiliated with Bing.

#Digital Marketing

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newstarseo · 2 years

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Social media marketing for dentists is becoming the core of any digital marketing strategy. In dentistry, social media is used to connect with patients and prospective clients in a personal way that isn't always available through other means. It presents the opportunity for dentists to build trust and awareness by providing useful information, responding to questions from potential patients and engaging in real conversations rather than selling their services.

In a sense, social media is a way for dental practices to tell their story through pictures and videos rather than words on a page.

Social media platforms are constantly evolving, making it difficult for healthcare professionals—including dentists—to keep up with the changes or maximize their presence on them all.

With that being said, let's dive into some of the best social media strategies that dentists can use to gain more traction.

Social Media Marketing for Dentists - 6 Top Strategies to Grow Your Dental Practice

1) Post Quality And Informational Content Consistently

As far as social media marketing goes, content is the name of the game.

There are a few different schools of thought on what types of content to post, but most experts recommend publishing high-quality (i.e., engaging) visual, textual and video content that informs your followers about dental health topics.

This helps build trust because you're showing them that you're an authority on dental issues by providing useful information. You don't want to simply post links back to your website; rather, aim for informative blog posts (like this one!) or videos that will give people value without having to leave Instagram!

And since people love visuals, photos and videos always perform better than plain text posts—especially when it comes to engagement.

That being said, there are still instances where it's best to post text updates on social media. For example, if you're hosting an event or want to provide some helpful tips on the topic of your posts, use text posts for those updates instead.

The reason why people follow brands on social media is mainly because they want more information about the product that they're selling. And if you don't give them valuable content that helps solve their problems (e.g., how to prevent tooth decay) then they won't be following you anymore. According to Marketo, 77% of buyers rely on social networks like Facebook and Twitter when researching products before purchasing them online!

2) Post According To Your Audience's Interests

When creating content, it's important to take note of the types of updates people are sharing on social media. If you want more engagement, follow what your competitors or brands in your industry are doing.

For example, if they're regularly posting photos and videos with tips on how to properly brush teeth (like this!) then that might be a good topic for you to focus on as well. Chances are that most of the posts you create will be shared with your followers because they find them helpful and informational—which is great news for generating awareness about your practice!

3) Post Frequently On Popular Days And Times Of The Week (But Not Too Often!)

You'll probably notice that some days perform better than others when it comes to social media engagement. If you want more likes, comments and shares on your posts, make sure that you're posting them during peak hours of the day.

For example, according to Buffer, these are the best days and times for Facebook engagement: Monday at 5 p.m. Tuesday at 11 a.m., 2 p.m. or 3 p.m Wednesday-Thursday at 4 p.m., 7 p.m., 8 p.m or 9 p.m Saturday at 1 pm Sunday at any time Chances are that certain days of the week will perform better than others because people have their smartphones with them throughout the day—so they can check in whenever they have some downtime!

4) Make Sure Your Posts & Profiles Are Consistent

You'll also want to make sure that your profile picture, cover photo and bio are all consistent with each other. When it comes to social media, people want to know what they're getting themselves into before they follow you—which is why it's important for your profiles (e.g., Facebook, Twitter) to have similar branding elements like your slogan or website URL.

Another thing is that the photos you post should be high-quality; Instagram especially prefers larger images because of its square shape. You can create this type of image by using a program like Canva, which makes it easy for anybody to edit photos with templates! There are hundreds of free templates available on Canva so you can use whichever one fits your brand best.

5) Get Attention By Using Hashtags & Participating In Trending Conversations

Another important thing to note is that you should get involved in current discussions by using hashtags, which are keywords used to categorize photos and videos on social media . For example, if you're talking about a new product that you launched then consider including the hashtag #NewProduct !

Using hashtags can help people find your posts because they're searching for them—which means more exposure for your business! However, there are times when people use hashtags without understanding how it really works. For example, if someone's post has nothing to do with photography or travel but they include the hashtags #photooftheday or #Travel , then their post will not be found by the people they're hoping to attract.

#Social Media Marketing for Dentists

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newstarseo · 2 years

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Since this story is about a subject that can seem mysterious at times - digital marketing, I decided something mysterious, like the Seven-Per-Cent-Solution, would be a good title.

It's also a good title because 7% just happens to be the percentage of gross revenue that a small business should spend on marketing. Just ask the SBA.

This, of course, means that if your business is grossing $500,000 per year, a good starting point in determining your marketing budget should probably be around $35,000 annually.

Digital marketing offers a great ROI

But believe it or not, the Seven-Per-Cent-Solution was already taken! Who knew?

Actually, 7% may be a bit too low anyway. In many cases, 8% is closer to a reasonable starting point.

And even though 7% is considered the starting point, many businesses spend even less. And if there's one area that a business should not underspend on, it's definitely marketing.

Digital marketing offers a great ROIEqually concerning is that many businesses don't have a coherent plan for their marketing budget. So the money they do spend is, at best, probably not utilized as well as it could be. And sometimes, it's almost totally wasted.

One of the major reasons businesses underspend marketing is that many business owners look at marketing as an expense. Which it is. Sort of. (Especially without a coherent marketing plan.)

But you know all those cliches that say it takes money to make money. Well, phrases became cliches because there's truth to them. And spending money on marketing is definitely one of those cases.

But in reality, marketing done right is a great investment. And establishing a digital marketing budget is a great way to start.

And since I'm the founder of a company with SEO in its name, it would be a good guess that I'm going to talk a bit about search engine optimization (SEO). But I'm not talking about SEO because it's part of my company's name.

SEOI'm talking about SEO because, on average, it delivers a 200 - 250% return on investment (ROI). That means for every dollar that a business invests in SEO, they can get $2.50 back. And once a business owner is comfortable with this fact, it becomes much easier for them to write a check.

In general, since SEO offers the best ROI, as a digital marketing agency, we recommend it to almost every business looking to grow its sales.

And since local SEO, particularly the Google Maps Local 3-Pack, can offer even better ROI than "regular" organic SEO, we tend to focus a bit more on local SEO for small business.

Especially helping them by setting up local SEO packages to help them rank in the Google 3-Pack.

We find that SEO for local businesses is a particularly underserved area. And this is often the case for mid-sized businesses as well.

#Digital marketing

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newstarseo · 3 years

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Why SEO Leads are the Best Leads for Restoration Contractors

The list of recession proof businesses is pretty short. And right at the top of that list is restoration contractors.

Not even the COVID-19 Coronavirus can stop this industry. In fact, some restoration contractors have actually increased business by adding COVID-19 Coronavirus decontamination to their list of services offered.

Both residential and commercial restoration companies are still in high demand. Even a pandemic can’t keep someone from the need to have their home or business restored if there’s something like fire damage, smoke damage, water damage, flood damage or mold damage.

Repairing and restoring a damaged home or business isn’t something that can typically be put off, which has a lot to do with damage restoration being a recession proof business. Even better, insurance companies typically pay for the part or all of the damage repairs.

But we have found that with the exception of the big nationwide restoration services like SERVEPRO and BELFOR, the vast majority of damage restoration contractors haven’t even come close to realizing the potential new customers they can reach through local SEO. Particularly by getting ranked in the Google Maps 3-Pack.

This is because they don’t see the potential business that they are missing every day, because they are not appearing in search results of prospective customers looking for damage restoration contractors. And since over 86% of all business starts with an Internet search, they are missing out on a tremendous amount of business.

Now since most damage restoration companies don’t show up in the Google 3-Pack, or on page one of Google or Bing search results, they have to find leads in other ways. And since SEO has the best return on investment of any form of digital marketing, the leads they are getting are costing them more money than they should.

Some contractors even resort to spending $1000 or more a month on residential and commercial damage repair leads. These leads are often shared with three or four of their competitors. And many of these leads are from consumers that are extremely price conscious.

In fact, directory and lead generation sites like Angie’s List, Thumbtack and Home Advisor often attract consumers with ads promising they can get the best rates by having a bunch of contractors compete for a lead.

Now there’s nothing wrong with competition. That is, as long as everyone is on a level playing field. But many times, this isn’t the case.

But what happens far too often with shared leads is a reputable, fully licensed and insured contractor ends up competing against some guy working out of the back of his truck. Who is underpricing jobs by hundreds or even thousands of dollars. Which is easy to do for a fly by night contractor that has low overhead because he’s not doing business the right way.

#Digital Marketing #web design

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newstarseo · 3 years

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Grow Your Practice in the Face of COVID-19:by Marketing Teletherapy

I work with psychotherapists that offer teletherapy pretty much every day. And one thing that’s striking, is how some therapists have more clients than they can handle, while others are barely getting by.

The reason some therapist succeed while others don't is due to visibility and message. This is why marketing teletherapy is so important. Now more than ever, there are many thousands of people that really need someone to help them deal with all the stress, anxiety and uncertainty going on in their lives. And the practices that are thriving are the ones that are both easy to find when a prospective client is searching online for teletherapy and demonstrate they understand the importance of online therapy.

Marketing Teletherapy

The demand for online therapy has gone through the roof. To illustrate this, I’ve included a screenshot showing monthly Google search volume for the keyword online therapy, below:

As a digital marketing agency, our goal is to deliver the best ROI (return on investment) we can for our clients. And since SEO still provides what is widely considered the best ROI, we almost always recommend it as a medium to long-term strategy. But there are many practices that need help now and are looking for a way to generate leads in less time than it takes for an SEO campaign to take effect.

In the past, I’ve usually recommended Google Ads/AdWords when a client needed “instant” leads. However, current keyword bidding has driven the pricing of many relevant keywords like marketing teletherapy, online therapy and online counseling to a point where the ROI isn’t nearly as attractive as it typically is for Google Ads.

And because of the “bidding up” going on right now with Google Ads, I’ve shifted my agency’s paid ad strategy to Facebook Ads. With seemingly everyone at home, Facebook usage is way up. And cost per lead related to Facebook Ads is generally down. For these reasons, Facebook Ads are currently an excellent alternative to Google Ads/AdWords.

More People Than Ever Need Your Help – Here’s how to Help Them Find You

In addition to SEO and Facebook Ads, there are other things that I’m recommending to a client to help them get more online counseling clients as well. Recommended marketing for psychotherapists includes SEO optimized, teletherapy themed content such as blog posts and landing pages for their therapy website. And marketing videos, that explain the benefits of teletherapy.

Even as I write this update, over eight months into the pandemic, it's more clear than ever that there's been a fundamental shift in the way people access healthcare. And once a secondary method of receiving treatment, online therapy is now a mainstream, fundamental and accepted method of treatment. It's a major source of growth. And yet, most therapists have put no effort into online counseling marketing. And since marketing teletherapy is such a great way to grow a practice, it's one of the first things I look at when evaluating ways to help a psychotherapist grow through marketing.

And if like most psychotherapists, you have never really focused getting the best search rankings for your practice, now is a great time to consider it. SEO still provides the best ROI of any form of digital marketing. And if you are looking for a quick boost, I hope I’ve shown that it’s possible to grow your teletherapy client base now. In fact, not only is it possible in these COVID-19 Coronavirus dominated times. Many practices have proven that if done correctly, it’s actually easier than before.

My agency specializes in marketing for therapists. And as always, I’m available to answer any marketing questions you may have, or to help you grow your psychotherapy practice through digital marketing.

And in the meantime, hope you stay safe and healthy – and prosper!

#Digital Marketing #social media management

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newstarseo · 3 years

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Guide to Local SEO for Healthcare Providers

Back in the old days, healthcare professionals got new patients by hanging signs to inform people about the medical services they offered. Then came newspaper ads and the Yellow Pages. However, in today’s world dominated by the Internet, those days are long gone.

The number of people relying on the Internet to get information on various health-related matters, more specifically finding the right healthcare provider, has significantly increased.

In the US, about 72% of the population use the Internet when searching for a healthcare professional. Interesting to note here is that 77% of the population uses a search engine such as Google, Bing, or Yahoo for their search and only 13 percent use a health-specific directory.

Growing your online presence as a healthcare provider is no longer optional

To thrive in this digital age, it is indispensable to have a great online presence so that new patients can find you easily. Otherwise, they are finding your competitors, which is obviously, not the desired outcome.

Getting your potential patients to land on your website is the major reason healthcare providers leverage search engine optimization or SEO, which is the process of increasing the organic (natural) visibility or ranking of a website in a search engine using a methodology of strategies, techniques, and tactics.

It is a strategy used to ensure your website is one of the first non-paid listings in the search engine results for health conditions and medical treatment searches related to your specialty.

Local SEO brings customers through your door

Now you may be wondering where does Local SEO come into the picture?

Local SEO is about bringing customers through your doors, thus helping you and your practice grow by meeting your business goals through improved search ability online and increased visibility for your website in a specific location.

So if you want to expand your reach in your locality, you need local SEO. This marketing approach is now widely utilized by healthcare professionals.

One important feature of local SEO is the Google Maps Local 3-Pack. The primary objective of local SEO is to get your business listed highly in Google Maps, with the ultimate goal of being listed in the Google Maps Local 3-Pack and preferably for multiple keywords.

Google My Business is critical for your local SEO

Google My Business is crucial to your online success as well. GMB is a free online profile offered by Google, that helps consumers learn about your business. GMB also functions to help professionals like you manage your business presence online on Google-owned properties such as Google Search and Google Maps.

As you sign up, you will be asked details of your practice/ business so your potential patients can have as much information as possible. It is important that you make the most of the features in Google My Business as Google relies on this for local searches.

In fact, according to a recent study, GMB signals are the number one ranking factor for the 3-Pack, accounting for over 25% of a 3-Pack ranking!

When a patient searches for a healthcare provider, Google displays the 3-Pack, which consists of top three results near the patient, in the form of a map indicating clinic or office location and then a list of three providers, with basic information, including the name of the business, address, phone, website, and directions.

Google then decides which businesses show up in the 3-pack based on relevance, distance, and prominence.

#Digital Marketing #web design

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newstarseo · 3 years

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Imagine your local business in the Google Maps Local 3-Pack for multiple keywords in less than three weeks. And while we have been able to achieve these results, I wouldn’t call them typical. However, I mention this to illustrate the point that local SEO is different from Organic SEO, which typically takes at least two to three months to see any significant results. Local SEO requires specialized knowledge, tactics and procedures. And while implementing the standard SEO process used for organic SEO may eventually get a local business into the Google Maps Local 3-Pack, there are much better ways to achieve this goal.

Since the main goal of local SEO is to get your business listed highly in Google Maps, with the ultimate goal of being listed in the Google Maps Local 3-Pack and preferably for multiple keywords. There are a number of reasons for this, mainly that 3-Pack listings are very prominently displayed in search results. visible. And that local searches are highly likely to turn into a visit to your local business or website, resulting in a sale and revenue in a short period of time.

For this blog entry we are going to focus on Google. However, the techniques discussed will generally work for other search engines such as Bing, Yahoo and YouTube.

First, you need to understand goals, with Proximity, Relevance and Prominence being the three primary ranking factors that Google uses when determining how highly to rank a local business in a search:

#Digital Marketing

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newstarseo · 3 years

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Of all forms of marketing, search engine optimization (SEO) provides what is widely considered the best return on investment (ROI) of any type of marketing.

Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that PPC results are advertisements. And that if a company’s website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.

And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.

Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service can’t find you?

Remember, there’s a good chance they can already find your competitors!

The SEO process for a website is simple in concept. But actually, quite difficult to properly execute.

There are a number of reasons for this. Some are as follows:

Search Engine Optimization (SEO)

It’s a Moving Target – Google being the major search engine, with over 70% of search engine market, is obviously the most important search engine to achieve high ranking on. However, most people don’t realize that Google makes frequent updates to the rules, and to the search algorithm. This is one of the many reasons SEO requires an expert. A professional who tracks and quickly responds and to these changes.

#Digital Marketing #PPC ad management

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newstarseo · 3 years

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How SEO Works

Search Engine Optimization, or SEO, is the process of increasing the organic (natural) visibility or ranking of a Website in a search engine using a methodology of strategies, techniques and tactics. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

There are two main components of Search Engine Optimization (SEO); on-page SEO and off-page SEO. Also called on-site SEO, on-page SEO consists of techniques that are used on Websites to make them more search engine friendly. Technical aspects of on-site include word selection and usage, proper titles, good descriptions, proper formatting, correct use of styles and images, use of an SSL certificate and much more. Also critical to the on-page SEO process is high quality information and other written content. This content can be in the form of detailed product descriptions, general information regarding your industry or other information that would be peripherally related, but still valuable. In addition, pictures, infographics and other images, and video content can also significantly contribute to favorable SEO rankings.

Off-site Search Engine Optimization (SEO) is essentially any time your company is mentioned, cited or linked to from another website. This can be from sources like blogs, directories or review sites, news sites, or social media sites. Off-page SEO is critical because Google and other search engines consider any time your company is mentioned or linked to by a third party to be an indication that your company is doing a good job and may be a leader in its respective field. This adds to your company’s (and to your website’s) credibility and increases trust in the eyes of search engines. And more trust almost always results to higher search engine rankings.

WHY WE NEED SEO SERVICES

SEO or Search engine optimization consistently provides one of the best, if not the best return on investment (ROI) of any type of marketing. Organic searches are typically the highest intent prospects. This means serious shoppers, looking to buy. This is largely because consumers typically realize that pay per click (PPC) results are advertisements. And that if a company’s website is highly ranked in organic search results, that the company is most likely well established, with a significant amount of value to offer.

And while there are times where a well-designed and implemented PPC (pay per click) campaign is appropriate, SEO is always essential for the health and profitability of your business. After all, the primary goal of SEO is making your website easier to find by your prospective customers.

Every website absolutely needs SEO. This is due to the fact that without SEO your website is essentially invisible. And what good is a website if potential customers that are looking for your product or service can’t find you?

Remember, there’s a good chance they can already find your competitors!

If you need any further evidence as to the importance of SEO check out this graph below:

#Digital Marketing #web design

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