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millychoe · 4 months
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McVitie's vs. Walkers: Crunchy Showdown of Biscuits and Cookies
Explore the crunchy showdown that defines their deliciously different paths in the British biscuits and crunchy cookies: McVitie’s vs Walkers.
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Ever wondered what sets the perfect crunch apart in the world of biscuits and cookies? McVitie's and Walkers, popular UK juggernauts have a wide range of diversities including biscuits and cookies, perfect for a movie night, or a crunchy breakfast. The Walker's story begins in 1898 when Joseph Walker opened the doors of his bakery in Scotland with a loan of £50. The brand includes various types of shortbread, British biscuits, and cookies. Walker's Shortbread has announced a 16% increase in annual turnover, to £164.4 million (€189.6 million).
On the other hand, McVitie's was established in 1830 in Scotland. It produces Jaffa Cakes and popular biscuits such as chocolate digestives, Hobnobs, and Rich tea biscuits. Additionally, Mcvities sells over 56 million packets annually while Walker's Shortbread conquers the global market. Here are the differences between McVities and Walker's British biscuits and crunchy cookies!
Product List of Mc Vitie’s and Walkers
Mc Vitie’s Products
McVitie's Jaffa Cakes Original Triple Pack Biscuits 
McVitie's HobNobs Milk Chocolate Biscuits 
McVitie's Ginger Nut Biscuits 
McVitie's Digestive Biscuits
Mcvitie's Rich Tea x2 Biscuits 
McVitie's Hobnobs Milk Choc Jumbo Pack Biscuits 
McVitie's Milk Chocolate Digestives Biscuits
McVitie's Digestives The Fully Coated One in Milk Chocolate 
McVitie's V.I.Bs Heavenly Chocolate Hazelnut Flavour Biscuits
Walker’s Products
Walker's Shortbread Highlanders 
Walker's Shortbread Oat Shortbread
Walker's Shortbread Fingers x10 160g
Walker's Oat Shortbread x9 171g
Walker's Raspberry Shortbread Swirls 160g
Walker's Gluten Free Shortbread Rounds x9 140g
Walker's Gluten Free Ginger & Lemon Shortbread x9 140g
Walker's Gluten Free Chocolate Chip Shortbread x9 140g
You can buy these British biscuits and crunchy cookies from popular UK stores like Costco and Sainsbury's at Mcgrocer.com. 
Market Position
McVitie's, a 180-year-old brand, has launched a £7.8 million master brand campaign to reinforce its position amid increasing competition. The brand's 'True Originals' platform, introduced in April 2023, has succeeded, resulting in a 4.5% penetration increase and a 22% sales growth.  It also doubled sales growth for the brand from 11% to 22% between April and September 2023. 
“We already have a strong place in consumers’ hearts and minds in the UK, but you cannot afford as a brand not to continue to invest in that over time,” McVitie’s marketing director James King tells Marketing Week.
Walkers, a 125-year-old Company has been benefitting from a rise in sales in domestic and overseas markets. True to this, sales in the UK rose by 23% reaching £77m and export revenues grew by nearly 10% to £87.6m in 2022. Walker’s exports its packaged British biscuits to approximately 100 countries worldwide. 
Walker’s Shortbread has announced plans to create a vegan version of the iconic Scottish biscuit. “Vegan is very much something we’re looking at right now,” Nicky Walker, managing director of the company told the Telegraph. “We like our product to be globally accepted, whether that means kosher, organic, gluten-free… we want to have our product enjoyed by as many different factions as possible.”
Texture and Flavour
Arguably the UK's favorite biscuit, the McVities Digestive, is famed for its sweet, wheaty taste, crumbly texture, and renowned suitability for dunking. On the other hand, are Walker's Shortbread crunchy cookies. They have a unique bite – a crunchy yet crumbly texture with a pure butter taste. 
Sustainability
Walker's Shortbread is baked with no genetically modified ingredients, artificial colors, flavors, preservatives, or hydrogenated fats. The Company is a member of the Roundtable on Sustainable Palm Oil, for sourcing palm oil from sustainable forests. All of the Palm Oil Walker's use is certified sustainable.
McVities has introduced environmentally friendly packaging for its products. The Christmas packaging for McVitie's biscuits, for example, is designed to be the "most sustainable box ever." This features a reduction of plastic use and a commitment to diverting plastic from landfills annually.
Popularity Rate
Walkers Biscuits boasts an impressive 85% popularity rate, surpassing McVities' 77%. Walker's Shortbread, a Scottish bakery, reported a remarkable 16% sales surge in 2023, attributed to a robust festive season in the UK and increased US exports, leading to a 10% growth in export revenues to £87.6m. 
In contrast, McVitie's Digestives remains a UK favorite, with 80 million packs sold annually. Their recent campaign resulted in a 4.5% increase in penetration and a doubling of sales growth to 22%. 
Customers appreciate McVitie's for its crumbly texture, semi-sweet flavor, and health-conscious options like high-fiber Digestive biscuits. Walker's Shortbread, known for its rich, buttery taste and commitment to quality ingredients, continues to earn praise as "The World's Finest Shortbread.”
Conclusion
Choosing between McVities and Walker’s is subjective and depends on your personal taste preferences. McVitie's offers a wide range of biscuits catering to diverse tastes, while Walkers specializes in the art of shortbread, providing a luxurious and buttery experience. Whether you're a fan of the comforting crumble of a McVitie's Digestive or the sophisticated crunch of a Walker Shortbread, both brands offer a delightful journey into the world of British biscuits and cookies. 
Indulge in the ultimate biscuit battle! Grab McVitie's and Walker delights at mcgrocer.com– the UK's premier biscuits and cookies marketplace. Worldwide shipping is available!
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millychoe · 5 months
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A Parent's Guide to Organic Baby Food in the UK
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Photo by hui sang on Unsplash 
Every parent wants to feed their baby the best food, and one of the options that parents are considering today is organic baby foods and formulas. Organic baby food is free from artificial colours, preservatives and flavours, and genetically modified organisms (GMOs). All the ingredients in organic baby food are grown with artificial pesticides and fertilisers. 
Organic baby foods like HiPP Organic, Kendamil Organic, Ella's Kitchen, and Annabel Karmel are generally safer and better for your little one. Not only this but they can be widely purchased at UK online supermarkets like McGrocer, delivery services and their local UK retailers. Let's take a closer look. 
The Best UK Organic Baby Food Brands 
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Photo by MART PRODUCTION 
Whether it's baby formula or solid food, these brands are the best options if you're looking for organic baby food to give your little one. Despite the food for babies being organic, they are not scarce but are easy to access through online grocery delivery worldwide. 
HiPP Organic 
One of the best options for your baby is the HiPP Organic baby formula, widely available when you shop UK stores online. The organic baby formula has the needed nutrients and vitamins to support your baby's development. Different types include First Infant, Follow-On, Anti-Reflux, Comfort, Hypoallergenic, and Stage 3 formula.
Kendamil Organic 
Next on our list is Kendamil Organic, another British-made infant formula that is organic and vegetarian with no palm oil, fish oil, soy, or corn syrup. Kendamil Organic is healthy food, made using an award-winning whole milk recipe and is easy to purchase at UK stores online. It suits newborns, and all uses organic ingredients.
Cow & Gate 
Another option for organic baby food available at UK Stores with global delivery is Cow & Gate. Their baby formula is suitable as a breastmilk substitute or complement and has no palm oil. Cow & Gate also comes with DHA, iron, and other nutrients. Their baby formulas include First Infant Milk, Follow-On Milk, and Growing Up Milk.
Little Freddie 
Little Freddie is a famous UK organic baby food brand in a wide range of flavours. Easy to purchase at UK stores with worldwide delivery, Little Freddie baby food is suitable for six-month-old babies and older. Some of their yummy baby food include the Organic Strawberries, Blueberries & Oats, and the Cheese & Tomato Organic Tubes. 
Ella's Kitchen 
When shopping for British groceries for your little one, also consider Ella's Kitchen. This is another top organic baby food brand for your little one, free from gluten, nuts, palm oil, dairy, soy, eggs, artificial preservatives, GM ingredients, and artificial colours. It is suitable for babies that are six months and older and offers delicious flavours.
Annabel Karmel
Annabel Karmel might be known as a British TV personality and children's nutrition expert, but her brand also offers delicious food for your little one. Some organic baby foods from Annabel Karmel include Organic Baby Pasta Shapes and Organic Mango, Apple, & Coconut puree. They can be purchased easily at UK stores online. 
Benefits of Organic Baby Food 
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Image by Pexels from Pixabay
Before you shop UK groceries online, you might wonder if organic baby food is a suitable choice for your little one. Here are some benefits of feeding your little one organic baby formula and baby food:
Filled with Key Nutrients: Whether organic milk for your newborn or organic solid food for a one-year-old, organic baby foods come with the essential nutrients your baby needs. Despite being organic, they would light up your baby’s taste buds.
Low Risk of Allergies: Organic baby food is free from GMOs and preservatives, which can cause allergic reactions. If you're unsure of your newborn's allergies, organic formula is a good choice.
Chemical Free: Organic baby food is free from herbicides, pesticides, antibiotics, and hormones, which can affect their health. 
Wide Choice of Fruits and Vegetables: When your baby is six months old and eating solid food, organic baby food is a good choice. It gives them a wide range of fruits and vegetables to help them develop.
Supports Local Farmers: Organic baby food also supports local British farmers using their crops, dairy, and other products.
Widely Available: It is easy to get organic baby food wherever you are at a British supermarket with worldwide delivery. 
Final Verdict 
If you want your little one's diet to be organic, whether as a newborn drinking milk or a toddler going through the weaning journey with chicken baby food or fruits, you should consider the best organic baby foods and formulas. What you feed your baby would determine their relationship with food in the future. These organic foods are easy to purchase when you shop UK groceries online. 
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millychoe · 9 months
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Ad Blocker Apps for Android: Rooted and Non-Rooted Solutions
Annoying ads can disrupt your browsing experience and drain your mobile data. Thankfully, there are ad blocker apps available for Android that can help you regain control over your online activities. Whether your Android device is rooted or non-rooted, here is a list of the best ad blocker apps to suit your needs. These apps and thoughtsoncloud can be useful for exploring your Android experience.
Annoying ads have become a ubiquitous aspect of modern digital and traditional media landscapes. These advertisements, designed to capture consumers' attention and promote products or services, often elicit mixed reactions from the audience. While some ads manage to strike the right balance and effectively convey their message without causing irritation, others fall into the category of being perceived as bothersome or intrusive.
One common form of annoying ads (https://en.wikipedia.org/wiki/Advertising) is the use of pop-ups, which interrupt users' browsing experiences and can be challenging to dismiss. These pop-ups may range from simple banners to full-screen overlays, leading to frustration for many users who feel they are forced to engage with content they did not seek.
Moreover, the repetition of ads can contribute to annoyance. When individuals repeatedly encounter the same advertisement across different platforms, it can create a sense of overexposure, leading to a negative perception of the product or brand being promoted. It is more information about ads on YouTube (https://www.youtube.com/watch?v=6AQPaSJOQ7o&t=1s).
Ad Blocking Made Easy with BlockItAll
BlockItAll is a powerful ad blocker app that doesn't require root access. It effectively blocks ads across various apps and browsers, ensuring a seamless browsing experience. With regular updates to its extensive ad filter list, BlockItAll stays up-to-date with the latest ad sources, keeping unwanted ads out of sight.
Total Control with AdMaster
For rooted Android devices, AdMaster offers comprehensive ad blocking capabilities. It allows you to fine-tune ad filtering settings, providing you with total control over the types of ads you want to block. Say goodbye to pop-ups, banners, and video ads with AdMaster.
Enhanced Privacy with AdGuard
AdGuard is a feature-rich ad blocker that offers not only ad blocking but also privacy protection. It prevents tracking and blocks malware-infected ads, ensuring your personal information stays secure. Additionally, AdGuard significantly reduces data consumption, leading to faster page loading times.
Enjoy Ad-Free Gaming with NoAdsGaming
Gaming enthusiasts can rejoice with NoAdsGaming, a specialized ad blocker designed for mobile games. It eliminates in-game ads and interruptions, allowing you to fully immerse yourself in your favorite games without disruptions.
Seamless Browsing with Brave Browser
Brave Browser is a non-rooted solution that comes with built-in ad blocking capabilities. It blocks intrusive ads by default, providing a faster and more secure browsing experience. Moreover, Brave rewards users with its native cryptocurrency for opting into privacy-respecting ads.
Minimalistic Ad Blocking with Blokada
Blokada is a lightweight ad blocker app that works without root access. It utilizes a VPN-based approach to block ads system-wide, ensuring ads are filtered out before they even reach your device. This results in lower battery consumption and a faster browsing experience.
AdAway: Open-Source Powerhouse for Rooted Devices
AdAway is a popular open-source ad blocker for rooted Android devices. It leverages host file modifications to block ad servers effectively. With its user-friendly interface and regular updates, AdAway remains a go-to solution for ad-free browsing.
Focus on Privacy with Disconnect
Disconnect offers both ad blocking and privacy protection features. It stops tracking requests and blocks malicious content while also reducing data usage. This app ensures a safer and more private online experience.
Customizable Ad Blocker with AdLock
AdLock lets you customize your ad blocking experience to suit your preferences. It blocks ads in browsers, apps, and even in-app ads without requiring root access. Enjoy a personalized ad-free environment with AdLock.
Universal Ad Blocking with DNS66
DNS66 is a non-rooted ad blocker that works by creating a local VPN to filter out ads. It enables you to choose from various hosts files, allowing you to select the ad blocking list that best suits your needs.
With the best ad blocker apps for Android at your disposal, you can bid farewell to intrusive ads and enjoy a smoother, more enjoyable online experience. Enhance your privacy, save data, and reclaim your browsing experience with these ad-blocking champions!
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