Better than you were yesterday.

Its just you and your breathing.

no shortcuts

This is a lifestyle, not a trend.

What are your top five (5) recommendations to top management of the firm?

First off keep making the videos, the videos are engaging and informative and the behind the scenes aspect of the product making process are interesting. Then try and put more attention on the Twitter account because of the high amount of follower, a lot more people can be retweeting the content they post. It is also a great way to become more humanized and less like a company. Next try doing flash sales or contest on their social media page so that people that love the brand, but cannot afford it, can feel like that can get a hold of some gear as well. Make a lululemon site strictly for men since they have their own social media accounts; like twitter @lululemonmen, that way they can create a hub for the followers they gained through that social media account. Lastly I love the fact that lululemon is a company that is big enough to be all of around the world, but yet small enough that not everyone knows what it is. They have created a cult like following, and their products match up with the hype too. Keep up the good work with being a company that is transparent enough to see that it is ran by the people that live that lifestyle.

Evaluate the brand’s social media usage.

Youtube: The videos on their site have a lot to offer, Training/Education with Lululemon trained yogis doing training videos. It shows a sense of Community with their videos on mediation, mens lifestyle, and overcoming obstacles. While watching some of the video I noticed that the videos are high definition, they are less than 5 minutes long and there are no Display Ads, Overlay in Video Ads, Non-skippable in Stream Ads, or Sponsor Cards, which makes watching the videos even more pleasant.

Facebook: It seems like the Facebook page is use to post about their own blogs post, Useful Idea/ Practices, and Product Updates. In most of their post, they seems to be interacting with the followers which is cool to have a company do that.

Twitter: They have a pretty big Follower base at 1.09m and they post short Tweets about positivity and also content from their website. It seems that they only Tweet a couple times a day, maybe they can tweet more since they have a lot of followers, some followers may not be able to see the content if they are tweeting sparingly

Instagram: at 2.4m followers, I think this is the best social media page that they have. The Instagram Feed is inspiring and motivating with images of people doing fitness movements, yoga poses,  and being outdoors. In Instagram there are alot of accounts that will use Influencer Marketing to see the products, but in most of these photos the models makes it seem like they are not wearing the product to sell it but they are wearing it because that is what they wear normally.

Evaluate the use of landing pages on the site.

Lululemon is using a Multi-Category Landing Page. They have multiple images of models wearing the clothing and the Unique Value Proposition right under it. Even though it Follows Website Conventions, its does not Create Effective Visual Hierarchy because it is more image based so there are different size images and text spread through the site. It does Break Up Pages Into Clearly Defined Areas, when you click on a tab on top or on the sides, you know that you are in the page that you have chosen because the name of that tab you have chosen will be there on top of the page. The landing page has a lot going on with the images it makes it hard to Eliminate Distractions because at first glance the site looks like a photographer site, but then you scroll down and you see the category of clothing and images that is on sale. It does not Make It Obvious What Is Clickable  but if you wave your mouse over the images, it does change from arrow to finger pointer. The Context, Congruence, and Closing is right on point with the site because, every page you go on to has the same message and the same goal, here is how buying our clothes will make you live a healthier life.

If you had a $1000 budget for digital advertising for the product, how would you approach spending it?

The rest of the $500 I would put into the Google Adwords for Remarketing portion of the advertising. I would display them on websites that are about yoga and holistic lifestyles. On fitness and healthy eating blogs, also on the Men’s Fitness website. Since the brand is yoga heavy, its safe to say majority of people that visit this site may also go to other sites that may be about the same interest. As for the men population that may not be so much into yoga, I would want to capture their attention by being on mens fitness and interest websites, and I believe Men’s Fitness would be the perfect fit.

I would put $500 into Google Ad Display focusing on the Topic Targeting with the words “yoga” “gym” “crossfit” and “fitness fashion”. Also in the Interest Targeting with the phrases of “gym clothing” “yoga studios” “organic lifestyle”. That way if people are looking into the yoga lifestyle of being fit but are not ready to take the full leap into, Lululemon will be free in their mind.

Blog #3 Seositecheckup.com

API error?

It took me awhile to get this post up and going because I have been struggling with this website in getting the information I need to preform an SEO check, so I just decided to go with this. 

These are the screen shots of the webpage Seositecheckup.com.  The first image is when I tried to put in the URL shop.lululemon.com, and the second image is when I tried the domain name lululemon.com, both gave me the same notification.

I looked into what an API error means but could many different fails with the coding of the website. Unfortunately this is as far I could get for checking the SEO.

Brad Smithson (Blog4)

Meet Brad Smithson. Brad lives in downtown Seattle, Wa and is 27 years old. Brad is 5′10″ athletic built around 150lbs, short brown hair, blue eyes, caucasian with lightly tanned skin. Brad works at a tech startup company in the testing out apps so he is always on his phone, whether for work or for play. He loves his job because of the freedom it gives him to go on short trips to surf, hike, or to go festivals. His daily routine consist of waking up, going for a jog around the block, heading to work on his bike when its not raining, and then hanging out with his friends or going to his yoga class, since he is single he figure this is a great way to meet woman and workout at the same time. Brad loves the that he can be active all day, but is kind of annoyed at the fact that he have to bring extra clothes around with him throughout the day. Sometimes he wish he can be ready to go with the type of workout clothes that look causal and stylish but be functional as well.

Lululemon Men’s-Work, Play, Sweat

Www.Shop.lululemon.com/story/men

Wear the best version of you

Yoga, run, or workout, look cool while you are sweating.

Men’s shorts-Tech shirts-Joggers-Jackets-Shop Now

The Look and Feel (Blog 2)

Lululemon is an athletic clothing company that is based on the yogi lifestyle and is movement driven. Meaning you do not have to be enrolled in some sweaty small studio bending your body into positions that will give you peace and clarity, but you do have to sweat. As stated on the website, “Technical gear for yoga lovers, runners, and everyone in between”, the brand  breeds an active lifestyle by incorporating clothing for the workout and something just Incase you have to get a little sweaty. The website is not only just an eCommerce site you can buy the clothing but it is also where you can read blogs about athletes doing amazing things in the, find the latest events that Lululemon host, get tips on getting your mind, body, and soul right, or get inspired by real life stories of people that are just like you overcoming obstacles and becoming the best version of themselves.

If thats not enough to get you to buy a $80 pair of yoga pants, then maybe you are more of a visual person and need to see pictures better. As soon as you land on the front page you’ll notice that background is light and bright with high definition images of women doing different stretches and poses on yoga mats. When you scroll down more images are start to transition into standard posing of Women and Men showing off the featured item for sale. The combination of the lifestyle images with minimal descriptions or price tags by most of the items, it almost makes it feel like you are a Pinterest page if it wasn’t for the headers and menu. Also the scroll down is smooth and seamless it almost seems like it has the infinity scroll like Pinterest has. I loved how they executed the design of this site by just being simple and full of bright pictures, also I like how I can be on the site and feeling I’m getting something out of it that I can use in my daily routine, rather than just them getting me to buy whatever they are selling. Which is hard not to do anyways.