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Laura Dantonio is blogging here...
Laura Dantonio is an Italian User Experience Designer based in London.
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Remembering a project I worked on at Milo Creative http://milocreative.com/
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Infinite Scrolling for Responsive Site
I'm working on a responsive intranet where I have suggested using infinite scrolling without hesitation. However, I now realize that I may not have put enough thoughts into it. So Iâm embarking into the task of discovering infinite scrolling, when to use it and when not, and how to use it gracefully.
Infinite scrolling is a way of presenting long list of contents by refreshing data every time the user scroll to the bottom of the page rather than using pagination. It has become popular thanks to the raise of social media sites such as Facebook and Twitter. Itâs sort of trending features but has its own downfalls and needs to be used mindfully. I have read few blogs about it and I want to summarize here what I've learned.
When to use it
When the contents in the list have the same level of importance, same granularity, and are short snippets like Twitter.
For touch devices, such as smart phone and tablets. Swiping upwards to scroll down is a well-established convention in the touch environment, and requires less precision than tapping on links or buttons.
For Higher engagement. Users are potentially more likely to explore content if itâs easier for them to do so, regardless of the device theyâre on. If you've ever lost track of time perusing a stream of Twitter or Facebook updates, youâll know what I mean by this.
When not to use it
Not recommended for goal oriented finding task such as e-commerce websites, as it may be more difficult to find specific content.
Infinite Scrolling requires Javascript, therefore needs to be avoided on devices with limited scripting capabilities such as Consoles, Gaming handhelds.
Infinite scrolling make the task of getting to the footer hard, therefore avoid when the footer is an important part of the site.
With infinitely long pages, people may feel paralyzed by the sheer volume of content or the number of choices and not click anything. People may view but not act. Infinite scrolling may support browsing behavior, but it can cause inaction and lower conversions, which is the opposite of what most website makers want.
How to use it
To archive a strong infinite scrolling experience the following issues should be considered:
Give users immediate access to exclusive data
When implementing infinite scrolling, identify what data is exclusive to your website and elevate it to the top of the page, and filter less relevant information.
Make the users feeling in control.
Infinite scrolling sabotages that feeling of control. Add a smart progress indicator, a fixed menu or a map.
Users often look for landmarks when scrolling
When scrolling through long lists, users expect to be able to easily distinguish between new and viewed data. Add landmarks along the interface to keep users oriented. Like Facebook:
Consider conventional pagination or a hybrid solution
Good old pagination is always an alternative to infinite scrolling. And if that doesn't fit the context, then a hybrid solution, using a âload moreâ button, could greatly enhance the interface.
Provide interesting content without an ambiguous interface
Having to traverse a never-ending list is logical only if the user leaves feeling that it was worthwhile.
Users often expect a footer.
If footer-type information is functional to the interface, then it should appear at the bottom of the page. A fixed footer is usually the way to go with infinite scrolling.
An infinite list is still a list
Infinite scrolling still needs to meet common interface standards. Whether users take their eyes off the screen for a moment or click a link and then click âBack,â they expect to return to the exact point where they left off. Whatever your interface, make sure it meets usersâ expectations.
Effects are nice to have but not a must
Many infinitely scrolling interfaces have various effects to show more data (whether by sliding in new content or another method). Be mindful not to focus more on effects than on presenting data in the most effective way possible.
Knowing the amount of data
They should know what the total amount of data is and be able to easily navigate the list. Infinite scrolling has to be implemented in the best possible way so that users can always find their way.
Test the solutions
A good practice is always to test the solution. Etsy has implemented infinite scrolling based on the assumptions that seeing more results and faster in a search result pages was going to be better, but then have found it was not a popular features. Watch the great Dan McKinley's video about Etsy infinite scrolling.( http://mcfunley.com/design-for-continuous-experimentation)
 Read more
http://uxdesign.smashingmagazine.com/2013/05/03/infinite-scrolling-get-bottom/
http://uxmastery.com/infinite-scrolling-fad-or-fab/
http://danwin.com/2013/01/infinite-scroll-fail-etsy/
http://mcfunley.com/design-for-continuous-experimentation
http://www.nngroup.com/articles/infinite-scrolling/
http://uxdesign.smashingmagazine.com/2013/05/03/infinite-scrolling-get-bottom/
http://www.usabilitypost.com/2013/01/07/when-infinite-scroll-doesnt-work
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UI is what you see. UX is why you see it.
UX is a process. Not everything you can see from here. (via thehipperelement)
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How to become a better mind reader and guess what people think
Few months ago, I did a small presentation at EMC Consulting about how to become a better mind reader. The session was a success, so I decided to write a post about it. The talk aimed to teach how to develop mind reading skills using the later scientific research on mind reading.Â
 Mind reading and scienceÂ
Mind reading is a skill that we use every day with colleagues, clients, and friends. We do it everyday, but we're pretty bad at it. You may think that mind reading is science fiction, but in reality the scientific research is taking the subject really seriously. Nicholas Epley, professor of behavioural science at the University of Chicago, is investigating about intuitive human judgment and why we are so bad at it even thought it's something that we practice everyday.
 Why we are so bad
We tend to reason about other people mental state by starting with our own and the adjusting to other people. The problem is that we got massive micro knowledge about ourselves, but others people donât have this knowledge. Itâs like looking at the world with the microscope, while other people use a broad lens to judge us. We see ourself in lots of details, but other sees us under a much broader lens.  Epley did many experiments in mind reading, or what he calls intuitive. Two experiments are particular interesting.
 Experiment one: pose for a pictureÂ
106 participants were asked to pose for a picture. Then they were told that a group would rate them in either a day or a month. They had to predict those ratings. Epley guessed that participants were going to be more accurate for predictions made in the future, because people think about the future using broad, high-level perspective. He was right. The group guessing the rating of the day after, were mentioning detailed trail such as âlook tiredâ whereas the group guessing the rating of one month ahead were more general, like ethnicity, for instance 'Asian woman'.
 Experiment two: put yourself in someone else shoesÂ
He replicated the study to test weather putting yourself in someone else shoes was more effective than thinking about your opinion in the future. Participants we told to adopt the prospective of another students, who might see the picture from a different prospective. The strategy of putting yourself in other people shoes was of little help. It was better to think of your opinion in one month ahead. Using a similar lens the other people will use, not a microscope but a broad lens.
 The lesson to learnÂ
If you want to understand how others see you, put away the fine-grained details and take a 'big picture' look at yourself. If you're worried that other people will judge you too harshly for a mistake, try to zoom away from the details and look at the various bits of info that people take into account when thinking about you. Likewise, if you want to understand how others see themselves, start focusing on the details you will use to judge yourself. As Epley says, 'This strategy will not turn other minds into an open book, but it should, under the right circumstances, make other minds somewhat easier to read'.
 The future of mind reading
Many researchers are investigating about mind reading. Now there is even a technology that can read your mind. The last place of privacy was your thoughts, but now there is technology that can read your mind. It's called FMRI (Functional Magnetic Resonance). The machine measures neural activity by measuring the change in the blood oxygen level in the brain. If a person is thinking about a particular image the machine can see the pattern. When you think about a concept, particular part of your brain light up. For instance, if you think about a hammer there are some parts of your brain that light up. This means that the concept hammer has similar pattern across people.
 Ethical  implications
The use of this technology, also defined BCI (Brain Computer Interaction) pose many ethical implication. For instance, if this technology is used in government interrogation techniques, does the participant need to consent, and what about the accuracy of the results? Also, if the technology is not accessible to everyone, it pose the owner of this technology above the other people who does not have access to this technology.
Conclusion
Mind reading could be the next big thing in human interaction. Why would you use your voice to give instruction to your phone if you can use your brain wave? This mobile prototype can give an idea of how could be interactive with a mobile phone that can read your brain waves.
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User Experience at the FT Digital Conference 2012
Last week, I had the opportunity to attend the FT Digital 2012 conference. My talented friend Gioia was one of the event organizers. Here are my notes from the event.
Main themes
1. How to profit from the rise of social data?
Social data (data collected by smartphone, social networks and blogs) are used to create better experience and refine solutions rather than generating new ideas.
Chad Hurley of Delicious describes the use of social data as refinement tools, not as a tool that can drive innovation. Google agrees with the idea that user experience is a key tool rather than the data; this reminds us of their motto: âfocus on the user and the rest will followâ.
Personalization, relevance and transparency are key concepts for social data. Collect relevant and transparent data that help personalize services.
Several questions arose during this conference. How do you make sense of the data? Do companies who acquire more data win? No, companies need help in understanding their data instead of obtaining a large amount of data. For instance, Adobe is hiring several web analysts that use usersâ feedback to improve Adobeâs products.
2. How to deliver value in a multiplatform world?
How to make content available in multiplatform and multi-device? What are the strategies companies are using at the moment?
Most companies mentioned the importance of focusing on user experience rather than on the platform. Disney said that usersâs behaviours are important; their behaviours need to be observed and services need to change to accommodate usersâ needs.
The trend for mobile platform is growing. Sky said that 60% of its market is now on mobilealthough the use of tablets is growing too.
Few companies mentioned to be platform agnostic such as Disney and BBC. BBC prefers to invest in HTML5; they initially develop for browsers and then change it slightly according to devices.
Companies are aware of the differences among devices, for instance how mobile is more suitable for personal interaction on the go, and how tablets are used for social interactions and family shopping (Ebay). BBC said â we develop an experience relevant to the platform but converge is keyâ.
Developing for a specific platform is too expensive. What if a new platform or device comes into the market? For instance, Kindle Fire is a booming platform in USA (http://www.geekwire.com/2012/usa-today-app-installs-show-kindle-fires-rapid-r...
Itâs also about strategy. Â An interesting example is NY Time and Boston Globe, who use different strategies although they are part of a parent company . NYTime develops apps for each product, whereas Boston Globe uses HTML 5 to fulfill the needs of different products.
3. How to make money?
Another problem for the companies is the fragmentation of the market.
Wikipedia introduced the important for giving free and good content to attract consumers, but howis this strategy feasible for other companies?
An emerging way to charge users is micropayment, the app store model âa good example of model that follows the needs of users and allows users to buy items when they want at affordableprices. Itâs interesting to note that the introduction of Spotify has increased the number of songs legally sold online rather than support piracy.
4. What about other Medias?
Music
One of the main concerns of the music industry is piracy. The proposed way to solve this issue is by following consumersâ habits; they can provide affordable and accessible music and create the content in ways that appeal to users. They can support the user to pay by impulse (the app model of micropayment) and provide a multiplicity of payment options. Technology has been driving innovation in the last 12 months. Mobile is also an important emerging trend for the music industry.
E-readers
Reading behaviors are changing. People are now using readers and tablets more frequently instead of physical books. Tablets are appropriate for casual readers; e-readers are suitable forbookworms. For example, on the KOBO platform, there are people that read more than 30 books a month. However, although e-readers are popular they are not replacing physical books. People that own e-readers are still buying paper-based books.
TV
People are watching TV online - this provides a big quantity of data for companies in the TV industry so that they can provide a personalized service. Most companies of the TV industry are now investing on digital channels.  At the FTâs Digital Media Conference, Channel 4 reveled a new hybrid TV channel which will be shaped by online social media - 4Seven.
How can you search for TV programs? It might be interesting to have TV search engine tools that allow viewers to find suitable TV programs online.
Social media creates a deeper engagement to TV programs, but the number of people that use social media is still a fraction of the people that watch TV shows.
5. Voices from successful companies
Various companies such as Walt Disney and Dreamworks who attended this conference sharedtheir success stories. Walt Disney described that user experience is a key tool; they want to be where the consumer is and deliver high quality contents. DreamWorks mentioned how to keep a culture of innovation alive. Their secrets are to provide security and a culture that allow failure. They hire a good mix of right and left-brains from artists to scientists. They usually hire graduates and want their animators to have acting skills.
David Jones from Havas delivered an interesting speech. David works for a consulting company. He wrote books such as âWho cares winâ. He believes that social media will make businesses more responsible because peopleâs âactions are visible to anyone within social media. According to his book, the rules of social media are transparency, authenticity, and speed. Regarding the consulting world; he mentioned the need to be patient with clients who cannot invest in big projects due to the recession.
 6. More thoughts âŚ
In general, I heard the world âcannibalisationâ frequently during the conference. Does this mean that companies are scared?
User experience was also mentioned many times - the importance of understanding users and learning their behaviours, are key competitive advantages and a way for companies to survive in this competitive market.
Companies are actually aware of current changes in the market due to technology, although they need help in understanding how to make the most of this phenomenon.
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New Interactive Labels at Caffe Nero
Posted from: W12, UK
Caffe Nero's introduced interactive labels to promote their Panini range. I've spotted this label in the Euston's store.Â
The label is smartly located where the queue usually is, so that people can't miss it while they are waiting to order their daily Cappucino.
The video tells a story of Piero, who makes Panini for Caffe Nero. ' Piero rests all our ciabatta doughy for 24 hoursâŚâ is the beginning of the story.
This is a brilliant idea; Â the interactive label helps to surface information that is traditionally hidden to consumers, such as how the panini are made and who produces it.
You may argue that Piero is a fictional character created for marketing purpose, but the story is still engaging. It creates a deeper connection with products, promotes trust into the brand, and more importantly It made me wanting to buy one of their Panini even more.
I'm sure we will see more of this in the near future.
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The art of communication: The imago dialogue
I came across a communication technique developed by Sophie Slade called â The imago Dialogueâ. Iâve been practising this technique with my husband and found it really useful.
Often when we communicate, we donât really listen. Our pre-conceptions and fears are an impediment from having good conversation.
Sladeâs technique is based on the following steps: summarise, validates and empathizes. The listener is open, surrender completely to the speaker. The listener empty himself of fears and pre-conceptions.
First, the listener must summarise his understanding. The idea is to mirror what the other person has sad. âWhat I am hearing you say is...â Making sure that the other person says all he/she wanted to say: 'Is there more about that?â
After, weâre sure that we really understood the other person, we can validate the other person view by trying understanding his feeling: âIt make sense to me that you feel like that give that.â
Finally, we can talk about our feeling, so the other person knows how do we feel about the situation.
A example of conversion I had with my husband using this technique
HUBBY: Are you available to talk right now?
ME: Sure. What up?
HUBBY: I would like to talk about Christmas. I know we decided to stay in London this year, like we did last year. This year, I would like to spend Christmas with friends. Last year, we didnât organise anything special. I want to know your intention and organise Christmas with you.
ME: summarising: I see. So you want to discuss what to do for Christmas, because you didnât like the way we spent Christmas last time. (In this last sentence I wasnât listening and I did interpreted his thoughts. He never said that he didnât like last Christmas)
HUBBY: No, I want to organise Christmas with you. I know some of our friends will be in London; it will be nice doing something together.
ME: Validating: I see. Christmas is important for you, it does reminds you of family time, and therefore you want to spend it with friends.
HUBBY: Yeah
ME: Iâm happy that you want to talk about Christmas. I didnât realise how Christmas was important for you. Letâs talk about it.
Try this technique with your partner, friends, and at work. You will see the difference.Â
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Phases of couple relationship
Being a couple is not always easy. Think about a couple like donkeys bonded by a rope, and youâll understand that the following picture depicts the phases of couple relationship.
 At first, the donkeys are moaning because they cannot forage food where they like. The rope that bonds them together doesnât allow moving freely. When the desire to foraging where they want become stronger, their relationship suffer even further. Until the couple agree on supporting each other in achieving their desires.
 An happy ending, until history repeat it self.
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Designers as educators
via ted.com
A small project in America to engage teenagers in improving the community
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Journalism in the Age of Data: Visualization as a Storytelling Medium - information aesthetics
Check out this website I found at infosthetics.com
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Brain Game: Moving objects with mind power - Mattel MindFlex Game
moving an object with the power of your mind
via company.neurosky.com
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Laurie Santos: A monkey economy as irrational as ours
via ted.com
In this TED video, Laurie Santos reminds us that humans are not perfect. Although we are really good at overcome our biological limitation, there are other limitations that we still need to address, such as our inability to be rational, the tendency to make errors and poor decision making. Therefore, until we recognise our own limitations we wonât be able to archieve in full our human potential. And here it comes the work of designers, Human Factors, and HCI researchers. We help people to achieve their full potential by recognise their limitations and design around them. A good designer can only be driven by love for people and the passion to improve the world.
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Tan Le: A headset that reads your brainwaves
via ted.com
This device can revolutionaries the way we play games and interact with computers. Looking forward to try it out.
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The History of Information, by David Siegel on Vimeo
The History of Information, by David Siegel
via vimeo.com
About the need of using information smarter
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Track your happiness project
Last month I took part to the Track your Happiness project. Following my results:
 Where am I happy?
Going to exhibitions make me happy, restaurants, and be out in the street contribute to my happiness.
When am I happy?
Sundays are the happiest days of the weeks, whereas Tuesdays and Weds are not so good.
What activity contribute to my happiness?
 Preparing food is another activity that make me happy, but studying is long way down in the list.
Want to/Have to?
Unsurprising I'm happier when I'm doing somethng that I WANT TO DO but I DON'T HAVE TO DO
Alone?
Slightly higher level of happiness when I'm interacting with other people
Focused?
And I'm happier when I'm more focused in what I'm doing
Learn more about your happines at Track your Happiness
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Can we avoid killing pigs? - Artist Christien Meindertsma for TEDxAmsterdam
the lines between raw materials and producers, products and consumers have become so invisible in an increasingly globalized world
via vimeo.com
Christien Meindertsm in this TED explores the products that are made by one single pig - more than 150 products! e.g. cigarettes, drugs, cats food, soap, paint. So it seems that we don't have clue on what is behind our products, and that is extremely difficult to be vegan in an industrialised world.
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What makes humans unique?
via ted.com
This is the perfect talk for graduation day, and probably the most inspiring talk I have ever watched. Robert Sapolsky explains what makes humans unique, he urges to believe in the impossible, and to collaborate with others to make a difference in this world.
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