"I'm about to share some ugly marketing truths every business needs to understand: SEO: It takes an average of 6 months to rank on the first page of Google for a new page. CRO: As a general rule of thumb, A/B testing should be done on pages that have at least 1,000 visitors per month to achieve statistically significant results. Paid Media: To see significant results from paid media campaigns, businesses should typically invest a minimum of a few thousand dollars monthly. ​ Sometimes we get businesses that expect miracles, but there simply isn't such a thing." - Neil Patel #quoteoftheday #SEO #digitalmarketing #searchenginemarketing #luxury #torontorealestate #dreamhome #realestatephotography #torontophotography #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #realestatemarketing https://www.instagram.com/p/Cr0xQXhOSFR/?igshid=NGJjMDIxMWI=

5 Reasons Why You Need Chatbots for Your Website Artificial intelligence has simplified operations in many industries, and the real estate industry is also adopting several aspects. One of them is using chatbots for real estate websites. The small dialogue boxes that open when a user opens a website have more benefits than meets the eye. Here are some reasons you should opt for chatbots in your real estate website if you haven’t already. 1. Increased Engagement How often have you called back a client in the morning only to hear them say they had spoken to someone else while you were sleeping? It can be frustrating when you lose clients for no fault. The business has to close at some point in the day, your employees must go home, and you need some rest. However, your prospective clients, especially those from other time zones, might not have wanted to wait. This is where chatbots are useful. You can engage with your clients beyond business hours and give them the necessary information. This is enough to keep them engaged until you can talk to them and take things forward. 2. Personalized Questions You can use chatbots to ask your customers pertinent questions to help them narrow their search…. Read more on our blog! At ICONICA Communications Inc, we help provide our clients with premium marketing services. If you are looking forward to expanding your real estate business, we have the tools to make it happen. Our marketing strategies will help you reach more clients and engage them more comprehensively to boost your sales. Call us today for a quick consultation, and our experts will tell you how to use the latest technologies to enhance your real estate website for maximum visibility and better engagement with prospective clients. Read more on our blog https://iconica.ca/5-reasons-why-you-need-chatbots-for-your-website To book our property photography and video services visit https://iconica.ca/order-services #luxury #torontorealestate #dreamhome #realestatephotography #homedecor #torontophotography #homedetails #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #realestatemarketing #housevideo (at ICONICA Communications Inc.) https://www.instagram.com/p/CrylAIjudJo/?igshid=NGJjMDIxMWI=

Print Is Not Dead When you think of print—books, magazines and newspapers—it can seem like it’s being left behind in the digital age. However, print is still an important part of many people’s lives, and it is definitely not dead. A 2017 report from Statista found that print is still the most popular form of reading material in the United Kingdom. Moreover, almost 80% of consumers act on print advertisements immediately compared to 45% of consumers who act on digital advertisements right away. All this to say, people still value the tactile experience of reading in print, and while digital adoption is on the rise, print is still playing a major role. The beauty of print is that it’s timeless and durable; companies can reach a wider audience with print than with digital, as not everyone is comfortable using technology just yet. Print requires thoughtful design and clever strategizing to make it successful, and it’s a great way to connect with your target audience. Although it may be overshadowed by digital media, print is still an important part of the marketing mix and is certainly not dead. In this article, we walk through 5 ways you can use print for your marketing efforts. Create Print Material Stationary Stationary is still relevant, and it can be a great way to promote your business without feeling overly salesy. Whether it’s as simple as business cards or as elaborate as full letterhead sets, stationery is a great way to create a memorable experience and leave a lasting impression. Create Marketing Material Print marketing materials such as flyers, catalogues, and postcards are excellent…. Read more on our blog https://iconica.ca/print-is-not-dead/ To book our property photography and video services visit https://iconica.ca/order-services #Shorts #luxury #torontorealestate #dreamhome #openconcepthome #realestatephotography #homedecor #torontophotography #homedetails #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #walkincloset #realestatemarketing #housevideo (at ICONICA Communications Inc.) https://www.instagram.com/p/CryiZXpuvOc/?igshid=NGJjMDIxMWI=

Why You Should Use Video to Sell a Property Video marketing—specifically the use of video to sell a property—is an excellent way to showcase a property to potential buyers and make a sale. According to recent stats on video marketing in real estate, 44% of people are more likely to purchase something after watching a video about it. On average, listings that leverage drone photography sell 68% faster than those without it. Only 10% of recent home sellers reported that their agents effectively used video to market their property. In fact, Profile of Home Buyers and Sellers stated that “51% of buyers found the home they purchased on the internet.” It’s clear, a video is an effective tool for real estate agents, and employing it during the sales process can help to move a property much more quickly. This article discusses 7 reasons why real estate agents should use video to sell a property. It’s Better than Photography The use of video grabs attention, engages viewers, and communicates a property’s best features. Videos don’t require potential buyers to envision what a property could look like, as they can show exactly what buyers are getting in real-time. It Tells a Story Viewers of a video tour can take a virtual walk-through of the property, getting a real impression of the space when they can’t be physically present to experience it themselves. It Sells the Experience Showing off the property in motion gives a potential buyer a far better understanding of the space. Rather than scrolling through still photos, they can watch a living, breathing video tour of the property. Read more on our blog! To book our property photography and video services visit https://iconica.ca/order-services #Shorts #luxury #torontorealestate #dreamhome #openconcepthome #realestatephotography #homedecor #torontophotography #homedetails #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #walkincloset #realestatemarketing #housevideo (at ICONICA Communications Inc.) https://www.instagram.com/p/Crygh4TOLOv/?igshid=NGJjMDIxMWI=

To book our property photography and video services visit https://iconica.ca/order-services #Shorts #luxury #torontorealestate #dreamhome #openconcepthome #realestatephotography #homedecor #torontophotography #homedetails #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #walkincloset #realestatemarketing #housevideo https://www.instagram.com/p/CryfRMxukSW/?igshid=NGJjMDIxMWI=

Building an Authentic Brand Story That Resonates With Your Customers Your brand is more than just a product: it’s a story that makes your brand human, attractive, and noteworthy to your audience. Your brand story is the most important marketing tool that determines your brand's survival, success, and credibility. However, the brand story is more than a sales pitch. You cannot build your brand's story solely on the product or service and its value. 
Why is a brand story so important, and how do you build one that makes you so much more worthy than your competitors? This handy blog talks about them in detail. Why Is Brand Story Important? A story has been scientifically proven to influence our cognitive ability, allowing our brain to have much more comprehension, anticipation, and receptivity to the actual message relayed throughout the story. Your brand story expresses who you are and what you stand for, and it serves as the foundation for the success of your brand. There is data to attest to this statement. 71% of consumers say it's important to them that the values of the parent brand they’re buying from align with their own. A unique and authentic brand story decides your consumers' perception of your brand and their relationship with your brand. How Do You Build an Authentic Brand Story? Your brand story is critical, but how do you create one that will help you stand out and outperform your competitors? Here are the most important elements a brand story should have, according to experts……. Read more on our blog. Not sure how to get started on building an authentic story for your brand? Get in touch with the branding and marketing team at Iconica Communications Inc. We can help your company to build a brand story that inspires trust and credibility among your target audience. Call 416-921-7484 or click here to get in touch with us online today! #blogpost #torontorealestate #dreamhome #realestatephotography #torontophotography #marketingtips #realestatemarketing #torontohome #property photography #torontopropertyphotography #propertyphotos #video #tipoftheday #marketing101 #apple #tips #toronto #google https://www.instagram.com/p/CrgvwfSvzaj/?igshid=NGJjMDIxMWI=

“"Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis #toronto #torontorealestate #sales #realestatetoronto #photography #video #creativedesign #digitalmarketing #quoteoftheday #quotes #realestate #video #realestatevideo #inspiration #marketing #graphicsdesign #torontophotography #torontorealestate #iconica #iconicavideo #iconicaphoto #creativequotes #fashion #style (at ICONICA Communications Inc.) https://www.instagram.com/p/CrTiMvAuTWN/?igshid=NGJjMDIxMWI=

Fly birdie, Fly! Imaging having this in your backyard? Using #dronephotography is the best way to show off all the great amenities a neighbourhood has to offer. To book our property photography and video services visit https://iconica.ca/order-services #golf #drone #aerialphoto #luxury #torontorealestate #dreamhome #openconcepthome #realestatephotography #homedecor #torontophotography #homedetails #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #walkincloset #realestatemarketing (at ICONICA Communications Inc.) https://www.instagram.com/p/Cq8Ofx9OpVl/?igshid=NGJjMDIxMWI=

Window with a view. To book our property photography and video services visit https://iconica.ca/order-services #orillia #windowwithaview #window #vacationhome #airbnb #luxury #torontorealestate #dreamhome #openconcepthome #realestatephotography #homedecor #torontophotography #homedetails #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #realestatemarketing (at Orillia Ont) https://www.instagram.com/p/CqA_5NROOiC/?igshid=NGJjMDIxMWI=

“Simplicity is the keynote of all true elegance." - Coco Chanel #toronto #torontorealestate #sales #realestatetoronto #photography #video #creativedesign #digitalmarketing #quoteoftheday #quotes #realestate #video #realestatevideo #inspiration #marketing #graphicsdesign #torontophotography #torontorealestate #iconica #iconicavideo #iconicaphoto #creativequotes #chanel #cocochanel #fashion #style #gucci https://www.instagram.com/p/CpA7hJqOcBf/?igshid=NGJjMDIxMWI=

What are your thoughts on this bathroom? I like wood grain and using natural element in decor as much as possible but something about this reminds me of my uncles basement 30 years ago. Still a great photo image! To book our property photography and video services visit https://iconica.ca/order-services #luxury #torontorealestate #dreamhome #openconcepthome #realestatephotography #homedecor #torontophotography #homedetails #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #walkincloset #realestatemarketing 
 https://www.instagram.com/p/CoK0lhjufyd/?igshid=NGJjMDIxMWI=

New Blog post! Aerial Drone Photography and Videography Aerial drone photography and video have revolutionized the way we capture aerial images to provide them with a unique perspective. Thanks to the invention of drones, we have the ability to capture stunning footage from heights that were once only accessible to manned aircraft. Aerial drone photography and video have become a must-have resource for a variety of industries and businesses thanks to its incredible versatility.  What is Drone Cinematography, and How is It Useful? Unmanned aerial vehicles (UAVs), also referred to as drones, are used in the art of drone cinematography to record breathtaking aerial footage for use in television and film productions. Filmmakers have a unique perspective on the world thanks to drone cinematography, which enables them to get beautiful shots from perspectives that are otherwise impossible to get. Filmmakers can use a drone to record footage of expansive landscapes, busy cityscapes, or even up-close shots of people on the ground. One of the most common and useful tools in a filmmaker’s arsenal is drone cinematography, which is growing quickly. When it comes to capturing aerial footage, drones are equipped with a variety of camera systems, from high-end professional cameras to GoPro cameras, that offer a wide range of versatility and options. Additionally, gimbal stabilizers, which are included with many drones, enable smooth, steady shots even in windy conditions. Drone cinematography offers filmmakers a unique perspective on the world that can be used to create visually…. Click the link to https://iconica.ca/aerial-drone-photography-videography/ #blogpost #torontorealestate #dreamhome #realestatephotography #torontophotography #marketingtips #realestatemarketing #torontohome #property photography #torontopropertyphotography #propertyphotos #video #tipoftheday #marketing101 #apple #tips #toronto #google torontorealestate, #dreamhome, #realestatephotography #torontophotography #marketingtips #realestatemarketing #torontohome #property photography #torontopropertyphotography #propertyphotos #video #tipoftheday #marketing101 #apple #tips #toronto #google https://www.instagram.com/p/Cn7OTWXuaWh/?igshid=NGJjMDIxMWI=

All the best! See you in the new year! https://www.instagram.com/p/CmhZvTbvyn9/?igshid=NGJjMDIxMWI=

“Don’t use social media to impress people; use it to impact people.” - Dave Willis #toronto #socialmedia #torontorealestate #sales #realestatetoronto #photography #video #creativedesign #websites #digitalmarketing #engagement #quoteoftheday #quotes #realestate #video #realestatevideo #inspiration #marketing #graphicsdesign #torontophotography #torontorealestate #iconica #iconicavideo #iconicaphoto #creativequotes (at ICONICA Communications Inc.) https://www.instagram.com/p/Cmby2LhOYnn/?igshid=NGJjMDIxMWI=

Warming up by the fire… Its that season again! Iconica property photography services https://iconica.ca/order-services #torontorealestate #features #featureshot #vignette #twilight #dreamhome #realestatephotography #torontophotography #marketingtips #realestatemarketing #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #iconicaphotograoy #iconica #toronto #twilightphotography https://www.instagram.com/p/CmZ70iVvcbc/?igshid=NGJjMDIxMWI=

Room with a city view… Iconica property photography services https://iconica.ca/order-services #torontorealestate #features #featureshot #vignette #twilight #dreamhome #realestatephotography #torontophotography #marketingtips #realestatemarketing #torontohome #propertyphotography #torontopropertyphotography #propertyphotos #modernstyle #iconicaphotograoy #iconica #toronto #twilightphotography (at ICONICA Communications Inc.) https://www.instagram.com/p/CmHb8HkOepk/?igshid=NGJjMDIxMWI=