The shaking up of sports and their broadcasters

The shaking up of sports and their broadcasters

The emergence of social networks as sports broadcasters, combined with the ever growing popularity of eSports holds huge potential, and risk, for brands and fans. The past decade has seen the way we consume sport change completely. While on-demand, multichannel coverage means we can watch matches when and where we want, more recently non-traditional players like Twitter (showing NFL Thursday…

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The role of brands in Austerity

You don’t have to look far to find articles, speeches and campaigns that focus on giving brands a purpose, be it on a service, people or environmental level.

There’s no doubt that this has been partly brought on by the recession, with consumers and employees expecting more from the brands in their lives, whilst many brands seek to compete for consumer attention in more innovative ways than just…

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Argos moves into political commentary

Online retailer and producer of the laminated book of dreams, Argos, appear to be branching out into politics with their latest print ad by giving an accurate prediction of the outcome of the Election.

With a day to go before the polls open, those of us who walked past a newsagents this morning would have been confronted by the front pages of almost every newspaper telling their readers and…

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Want purpose marketing? Start with a proper opinion

Whilst most brands are falling over each other to do the most ‘good’, Protein World’s ‘Are you beach body ready?’ campaign has done more to unite women than the likes of Dove ever have.

If you use London’s tube, or have access to a computer, you’ve most likely seen one of the most effective pieces of brand marketing in living memory. Protein World’s bright yellow posters depict a bikini-clad…

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Data is only part of the answer

Data is only part of the answer

Political parties have used data to help obtain votes for decades; relying on a combination of polls and research groups to better understand and engage the public whilst reacting quickly to any story or event that they feel they have a say in.

Similarly, the role of data and how to use it was a prominent topic at this year’s Adweek. We were treated to a number of excitable speakers proudly…

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How to win an election

With an unengaged public confronted by a seemingly endless flow of scandals, diseases and wars, how can Britain’s politicians cut through the bad news and connect with those floating voters?

Between horse meat scandals, dodgy accountancy, expenses scandals and the small matter of a global economic implosion, the past few years have seen a number of senior figures and major brands fall from grace.

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Not so Virtual Reality - The blurring line with a darker side

As technology catches up with people’s imaginations, the rate at which the virtual and physical worlds are combining has accelerated hugely over the past few years and whilst the likes of Google Glass fades away, warfare is ensuring that this acceleration isn’t slowing.

Leisure & entertainment sectors especially have seen a tremendous shift with the likes of Fitbit, Google Glass and the recently…

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Thorne Travel: The best bad ad ever?

Thorne Travel: The best bad ad ever?

Whilst we all have our own opinions of what makes a bad advert, one recent offering from travel company Thorne Travel is so wonderfully bad that it’s got all the ingredients required to go viral.

Despite Barclays bank trying to get us all on the internet (presumably to better track our spending), some people still buy things from…

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Shell player powered football pitch hits Rio

Shell and JWT have unveiled a football pitch in the heart of Rio de Janeiro’s favelas that is powered by the players foot steps, powering the lights at night so the local community can play their most loved game, 24 hours a day without the reliance on paid electricity.

18 months in the making, the initiative is part of Shell’s…

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Bad Boys at Disneyland Paris

Bad Boys at Disneyland Paris

In a change from using children’s reactions to finding out they’re off to Disneyland in their advertising, BETC Paris have gone a step beyond and showed us how a group of Mancunians react to a trip chez Mickey.

The ad shows five tattooed, unimpressed adults being totally underwhelmed by a number of Paris’ landmarks before being…

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Shocking stat highlights domestic violence during World Cup On the eve of England's football match against Uruguay, shocking figures have been released regarding the rise in domestic violence cases during the World Cup.

Creating a Game Changing Idea

Creating a Game Changing Idea

This will resonate with anyone who has ever work in the advertising industry. To help promote Australia’s Creative Fuel event, they’ve created a spoof case study video that highlights just how much hot air the industry can produce.

In the video, the team set out to create a ‘game changing’ idea that’ll help generate engagement (and…

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Nike: Make Every Yard Count

Nike: Make Every Yard Count

Whilst the world of advertising turns itself to the World Cup and the ads that come with it, Nike and JWT Bangalore have created a fantastic ad for the cricket season made up entirely of crowd sourced images that beats a number of this year’s World Cup campaigns.

Sourced from and aimed at what JWT describe as the CCY (Cricket Crazy…

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Alfa Activity: Sweat for your money

Alfa Activity: Sweat for your money

Russia’s Alfa-Bank have created an innovative way of helping their customers save money, by transferring their money into high interest savings accounts, the more you sweat, the more money gets transferred across and the more you save.

Fitness bands/apps are at a bit of a cross roads, Nike have stopped making the hardware for Fuel Band, suggesting there might not be as much money in it as once…

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Becks Playable Poster

Beer brand Becks have created a number of innovative posters on the streets of New Zealand that play music as well as letting users mix their own tracks.

By linking up conductive ink to sensors and speakers hidden in each of their posters they’ve created a form of mixing desk, allowing people to bring them to life just by pressing…

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Adidas to take leap forward in apparel personalisation

Adidas to take leap forward in apparel personalisation

This August Adidas will launch an app that allows customers to put their favourite Instagram pictures onto their trainers; this is a hugely exciting prospect with seemingly limitless possibilities.

Adidas’ use of social media is often held up as best in class, with tactical ads like Andy Murray’s famous win at Wimbledon an obvious example from 2013. and this app is another great example of…

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Why Asda Chick isn't random enough

Why Asda Chick isn’t random enough

To celebrate Easter, Asda have created a neat little campaign involving a dancing chick to help show their commitment to offering lower prices than their rivals. It’s a bit samey and isn’t particularly clever, but it seems you can’t beat cute.

Asda Chick is the latest creature to tumble out of advertising’s petting zoo, following…

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