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Xiao Zuo was the director of strategic programs in Indiegogo

Xiao Zuo was the director of strategic programs in Indiegogo, a crowdfunding platform in Silicon Valley founded in 2008, with over $10B raised through incubating different tech products. Xiao has been geeking out between Silicon Valley and Aisa for 10 years, and (even though I’m not sure he’ll admit it) he’s definitely one of the OG’s in the industry, and cross border technology expert in particular.

Of course, when I got the chance to sit down with Xiao, I asked him the questions a lot of product innovators wants to know, like What does it take for a founder to develop a successful tech product? How did he grow Indiegogo strategic programs into a phenomenon?…but I also inquired about Xiao’s personal passions and interests, and really aimed to understand what his aspirations are going forward.

Ten years ago, Indiegogo launched the modern era of crowdfunding by creating a place where anyone could pitch their idea, product, or creative endeavor to the entire world, asking for the funds to make it reality. Today, it’s still tremendously influential, offering entrepreneurs not just a funding platform, but also support beyond their campaigns, with tools to ease the transition from concept to launch. Since Xiao joined Indiegogo, there are dramatic change in Indiegogo technology strategy. In 2018, the global brand Segway-Ninebot (Segway-Ninebot) and Indiegogo successfully launched online distribution of a variety of products around the world, and achieved remarkable results. Xiao and his team lead this global campaign and achieved multi-million fund raised in the first month.

Question: Would you like to give us one example that how you have helped technology company to reach market?

Xiao: Segway, the leader in the balancing car market, was founded in the United States and was acquired in 2015 by Beijing-based Ninebot. After the merger, the new Segway-Ninebot global company is formed. The company is based on the global market and focuses on leading the innovation and transformation of intelligent short-traffic and service-based robot products. A well-designed, flexible and fun future technology experience product. In order to gain greater global influence, Segway-Ninebot decided to use direct marketing to attract consumers around the world with the Indiegogo platform. We helped them in every aspect of the marketing and branding effort. Working with their Seattle team, we isolated their target audience using advanced digital technology. As a result, we achieved 2 million backer fund within a month. Segway-Ninebot also leveraged on our data platform to get quick understanding from user regarding their product functionality and tech specification.

Question: What is the future of cross-border product incubation?

Xiao: DTC (Direct To Consumer) marketing and product incubation have been a major trend in building successful brands in recent years. Consumers like to directly contact their favorite brands, understand brand stories, and then purchase products. Crowdfunding platform gives companies the opportunity to directly market and reach out to early adopters of global hardware products. For the past five years, I have been working with experts and industrial leaders in this space to innovate ways to help cross-border product incubation and brand acceleration. We believe there is a systematic way to nurture a technology from prototype to product, then to commercial ready goods, finally to form a phenomena brand.

Question：How did you become a cross-border technology expert? Can you tell us a bit about yourself?

Xiao: I worked in the tech-accelerator field in the past 6 years. After witnessing many technology failed to turn into market success, I approached some famous technologist and entrepreneurs, asked if we could incubate their product and began launching brands sold through major retailers. In our Global Technology Incubator, we select 30 start-ups out of 600 to test our methodology. It was a big success in 2014 and we experience a rapid growth.

Things just snowballed and I started negotiate with some major strategic partners such as LKK design, Frog Design and Xlab bringing them into the ecosystem and things went well. However, after about 4 years I wanted to do something different. I was in my mid-30s and wanted to explore what was happening in cross border technology incubation and enrolled on an MBA at Cornell Business School. That was in 2018 I came back and was determined to create strategic programs for the Chinese market in Indiegogo. I could see this growing Direct-to-consumer demand for cross boarder brands there. Since then, we built two offices in China to source outstanding technology and product to make them a commercial success in international market.

Questions: As an technologist and tech-entrepreneur, what is it that motivates and drives you?

Xiao: I think a lot of entrepreneurs will say the same that it is not about the money. You always want to prove yourself, you’re never quite satisfied.

Questions: In one word, describe your life as an entrepreneur.

Xiao: Adventure – it feels like a constant adventure. You are never quite satisfied, always trying to push the boundaries, and then moving onto the next thing – which inevitably takes you back to starting over again.

Question: Who inspires you?

Xiao: Sir Richard Branson. I read a book about him when I was quite young, I think I was about 16 when I was studying in Singapore. It was about his epic journey to build global company and it was just his determination never to give up and his adventure that was truly inspiring.

Media Contact Company: US China Brand, LLC Contact Person: Snow Phone: 4157703547 Adress: 1167 Pine St., Gate Way City: San Francisco State: California Zip: Country: United States Website: www.dssdf.com

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elisearees · 5 years

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The Power of Mobile in U.S. Politics [Infographic]

With Election Day less than two months away, politicians have ramped up their ad spend in key swing states during this last leg of the campaign race. And with it being a presidential election year, U.S. political ad spending is projected to hit nearly $10.2 billion, a 63% increase from 2008’s spend ($6.26 billion). Of that total spend, digital will see its biggest growth ever, accounting for $1 billion of political ad spending, or 9.8% of the total, according to eMarketer.

Additionally, 35% of registered voters find digital to be a more important and influential source than TV for candidate and issue info they will use in this election season, notes an IAB report released earlier this year.

Given these record-setting figures and as more politicians rely on digital advertising to influence voters, we wanted to learn more about Americans’ cross-screen habits as the 2016 presidential election approaches. So, we surveyed 1,500 mobile users in the U.S. across our mobile ad platform to find out.

Here’s what we discovered:

An educated America

Need a quick “how-to” on replacing a flat tire? Want to learn more about craft beer? Missed out on Apple’s latest keynote? What’s the latest on the presidential race?

Thanks to the Internet, we’re able to educate ourselves on any topic, any time we’d like to. When it comes to political news, we learned that 100% of respondents keep up with news about the upcoming election, with over one-third (35%) stating that they “keep up with political news…all the time.”

And with two-thirds going out of their way to look up videos and news on their mobile devices, it’s no wonder political campaigns are on track to spend $1 billion on digital advertising in 2016.

Nearly 4 in 5 (79%) also find it important to keep up with political news across more than one device (i.e., TV, tablet, smartphone). A majority of political ad spend still belongs to TV (broadcast and cable) and though more than half (55%) of Americans prefer to learn more about a candidate or campaign through the television, 22% prefer to do so via their mobile device. Of that group, 46% of millennials prefer to research on mobile.

The IAB study found that when Americans consume political news digitally, 40% will use their mobile device and 27% will refer to their tablets. Our mobile devices allow us to easily access any information we need, when we need it. So when news outlets can’t reach their audience during primetime TV – 42% and 41% of voters check the news in the morning and afternoons, respectively (via IAB) – they should consider reaching them through what we’re calling “Today’s Primetime” – popular mobile apps trending in the top 100 that can reach TV-sized audiences.

It’s all about the apps

In Q2 2016, we learned that mobile users spend 33.5 minutes a day on their mobile devices, a 9.4% jump from Q1. As digital advertising becomes more of an important way to target and sway voters, campaigns have adjusted their strategies to find and communicate with their audiences on mobile.

When asked how much digital advertising and social media affect their feelings towards a candidate, 40% said had it an impact on their opinions of them. Though social media apps such as Facebook and Snapchat can reach quite a large audience, we can’t forget the big opportunities that lie outside of social media.

What this means for brands and marketers

Consumer time spent on mobile is much more fragmented – it’s not all social media. There are so many other slivers of the mobile app pie that exist in other categories. In fact, we recently found that the News & Information app category was no. 1 for impression volume in the United States. On election night, 2 in 3 Americans will actually be checking news apps for result updates.

Based on our survey, we noticed a clear trend in the reliance on mobile devices among Americans for political news updates and research. Not only that, but a more distinct trend towards an app-first audience among mobile usage.

As a marketer, it’s difficult to reach your audience in such a fragmented space; think beyond TV and social media, because the mindset of the audience while using those mediums may not be ideal to receive the message you are sending. If they are consuming content in News & Information apps, however, especially during election season, those users are likely to be more receptive to messaging than they would if they were scrolling through photographs or memes on social media apps. Take the opportunities that high quality publishers in other categories offer where you can reach your target audience effectively.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the White Label Press Release Distribution Solution (unbranded or private label press release service).

Visit www.linkingnews.com.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

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elisearees · 5 years

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Mobile trendspotting in Asia Pacific Introducing the MFI report for APAC

Mobile trendspotting in Asia Pacific – Introducing the MFI report for APAC

Earlier this year, Opera Mediaworks introduced its global Mobile First Insights report, designed to help marketers navigate the quickly changing mobile environment and make strategic decisions that will drive real outcomes for their business.

But just as food, fashion and other trends are cultural, and vary by region, the way consumers use their mobile devices – and how marketers subsequently reach them on those devices – also differs across the globe. Specifically, there are clear differences between the data and behavioral trends in the Western regions, such as the United States, Canada, the UK and Europe, which still account for the majority of revenue and ad impressions served on our mobile advertising platform, and those of the Asia Pacific (APAC) region.

For instance, while globally the average session length for one of the Top 100 global apps that monetize traffic with us is 8.5 minutes, within the Top 100 apps in APAC it is 9.6 minutes. And mobile users in APAC are spending approximately 46 minutes a day in those top apps – that’s more than a 50% increase from the global average of 8.5 minutes!

These are some of the findings that are revealed in our Asia Pacific issue of the new Mobile First Insights report, customized to help marketers in APAC understand the local mobile landscape, which is one of the fastest growing regions when we look at year-over-year increase in impressions and revenue.

Within the larger APAC region, individual countries have their own distinctions, so we’ve produced custom reports for each of the following countries: Australia, India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Among the highlights:

Apps are on the rise – for good reason. In nearly all APAC markets, advertising revenue from mobile apps is eclipsing that from the mobile web channel – in some cases (Singapore, Thailand) as much as 13X. Across all markets, the click-through rates on apps are 1.3-2X higher than those on mobile web.

India and Indonesia are poised to join the app revolution. Though revenue from mobile web impressions still take the larger piece of the pie in these two markets, the shift to mobile apps is occurring at a rapid pace.

Games are no. 1 for impressions. In all countries excepting India and Indonesia, Gaming is the top mobile category in terms of traffic volume (as measured by ad impressions).

Health & Fitness rules for conversions. Across the board, the highest conversion rates were on mobile properties in the Health & Fitness category; in all countries except Australia, it took the no. 1 or 2 position, showing strong ROI for mobile marketers running ads in this category.

Click here to see more results from the Mobile First Insights report for the APAC region.

Visit www.linkingnews.com.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

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Change of leadership at Opera Mediaworks

As Opera Mediaworks continues to grow and extend its leadership position in mobile advertising, we are announcing a change in management to support our continued alignment, integration and commitment to customers, employees and investors.

Effective today, Will Kassoy, Chief Marketing Officer for Opera Mediaworks and CEO of its AdColony business will assume overall leadership of Opera Mediaworks as CEO.

Mahi de Silva, who has served as CEO since 2010 and been instrumental to the growth and success of our business, will assume a strategic advisor role. Under Mahi’s guidance, Opera Mediaworks has continued to evolve into an international mobile player competing against the largest companies on a world stage. We are honored to work with Mahi in his new role to support our long-term strategic growth initiatives.

Will and his leadership team will continue to secure growth in the coming years.

This news has been shared with employees and customers and we are extremely proud of the leadership and contributions Will, Mahi and our entire global team deliver.

– Lars Boilesen, CEO, Opera

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Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

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Press Release April 1 2014

Opera Mediaworks launches revolutionary “Tap to Teleport” ad unitSan Mateo, Calif. – Apr 01, 2014

Today, Opera Mediaworks pulled back the curtain on a project it has been working on vigorously for many months, an interactive mobile ad unit called Tap To Teleport.

The unit initially takes the form of a standard mobile banner, leaderboard or medium rectangle — but when the user “taps to teleport”, the smartphone or tablet scans the user’s body down to the subatomic level, cleverly circumventing the Heisenberg uncertainty principle by utilizing quantum-entangled particles.

It then annihilates the parts at Point A and then sends the scanned data to Point B to build the user back up, all in a fraction of second — which is essential for today’s on-the-go consumer.

According to sources within the company, the engineering team has never been happier, as they were finally able to use their brilliant minds and advanced degrees for something other than click-path tracking.

“No offense to Zuck, but who needs Oculus Rift and virtual reality when you have the ability to create, like, a REAL reality,” comments Melissa McMahon, Social Media Intern. “Will that quote work for your press release?” she adds.

Due to restrictions from the United States Department of Health and Human Services, Opera Mediaworks began testing the Tap To Teleport technology in international markets. China quickly jumped on board with the project and has also shown interest in being Opera’s commercial teleportation provider.

Testing of the ad unit quickly uncovered a clear demographic delineation.

“Unsurprisingly, the interaction rate on this new unit is particularly high among millennials,” says Mahi de Silva, CEO, Opera Mediaworks.

“We thought at first it was because they were generally unsatisfied with their job, apartment or relationship and wanted to quickly start over in a new, exciting place.

But, data revealed that it was really just so they could take a selfie with a palm tree in the background and post it on Facebook to make their friends TOTES JELLY.”

The company acknowledges potential obstacles to mainstream adoption of the mobile ad unit, such as the hefty $1.2M CPC and the 25-page disclaimer and Terms of Service that consumers must accept before embarking on their teleported journeys.

Still, Opera Mediaworks plans to submit the unit to the IAB to consider as a Mobile Rising Stars ad unit for 2014 and will move forward with a pilot program, with several brands participating. Opera Mediaworks will also experiment with a cost-per-completed-teleport (CPCT) model.

“Now, don’t quote me on this, but this new ad unit is effing rad,” says Scott Swanson, President, Global Advertising Sales, Opera Mediaworks. “It’s going to completely revolutionize the way people travel and interact with one another — and it’s going to make us gobs of money.”

Mark Slade, Managing Director, Europe for Opera Mediaworks, was unavailable for comment, having already teleported himself out of the London’s March nastiness to a far sunnier locale.

About Opera Mediaworks

Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world’s biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world’s leading mobile ad server and monetization tools to 17 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most — on mobile devices.

Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Opera Mediaworks is a wholly-owned subsidiary of Opera Software ASA, which is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera Mediaworks at www.operamediaworks.com.

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Press Release May 5 2015

For the first time, Android tops out iOS for mobile ad revenue share

Within media categories, Social Networking takes the No. 1 spot from Music, Video and Media — also for the first timeSan Mateo, Calif. — May 5, 2015

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but now revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks discloses today in its State of Mobile Advertising report.

In terms of monetization potential, or the ratio of revenue to impressions, iOS is still the leader, with the iPad generating more than 4X its traffic volume in Q1. For mobile video ads only, iOS outperforms Android for both traffic and revenue, and video completion rates for Apple users are higher (87.1% vs. 76.7%).

More highlights from the report:

Social Networking and Games generate the most revenue. Music, Video & Media has been the traditional revenue leader on the Opera Mediaworks platform, but this quarter — for the first time — both Social Networking and Games trumped the category.

In emerging economies, mobile advertising is in a high-growth phase. While the United States is still the top producer of impressions and revenue, there is notable year-over-year traffic growth in Asia (19%), the Americas (61%) and Africa (32%).

Mobile video advertising is booming. In just one year, video-ad impression share increased sixfold, from 2.5% in Q1 2014 to 15% in Q1 2015. And, video accounts for more than half of all global revenue generated on the platform

Some regions, however, are adopting mobile video at a faster rate. U.S. mobile users, for instance, view more video ads than any other country; the United States’ video market share is 2.5X its share of total user reach.

Different types of advertisers, too, are showing preference for mobile video units. Movie & Television Entertainment spend the most money on video and use the most impressions; Food & Drink and Automotive brands are also using the format significantly more than other types of advertisers.

View all the quarterly insights here: http://operamediaworks.com/innovation-and-insights/state-of-mobile-adver…

Special focus: Intelligent Audience Creation

As part of its examination of mobile advertising data from Q1, Opera Mediaworks found that, in some regions, over 85% of mobile ad campaigns are being targeted to an audience that was created specifically for that one campaign.

To find out how these audiences are formed, the company took a closer look at audience creation methodology, or how advertisers are using contextual, behavioral and demographic data to home in on very specific subsets of consumers that will be the most receptive to the ad messaging of their campaigns.

The concept, while lightly introduced in the quarterly report, is the subject of an in-depth study that Opera Mediaworks is releasing in conjunction with its SMA report.

Visit www.linkingnews.com.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

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elisearees · 5 years

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india

India

With a year-over-year growth rate of over 70%, the Asia-Pacific region has been our fastest-growing region for the delivery of ad impressions this year. Leading this rapid expansion of ad traffic is India, which has increased its delivered impressions by over 260% since July of 2013.

A country-wide shift to smartphones

Coupled with this rapid growth of ad traffic is an aggressive transformation of the marketplace from one dominated by less capable feature phones to a transformational market, with Android devices emerging as the market leader.

While India is still one of the global leaders in retaining older feature phone models, and the Symbian platform continues to hang on, it is significant to note that iOS struggles to make inroads.

Overall, however, mobile users are shifting to “smart” devices — and with that transformation comes an increasing numbers of interactions with mobile services and advertising.

As with many markets, we see major differences when we view market share based on the number of unique devices, the number of impressions served or the amount of revenue earned (eCPM).

India is no exception to this rule, and, as shown below, while Android follows other devices (predominantly feature phones) in market share, it is the clear leader in impressions served and revenue production.

However, we can also see that iOS clearly outpaces the competition for its ability to produce ad revenue on a fairly small market share, producing over 2% of total revenue on just 0.5% of total ad impressions.

Mobile stores see high volumes – Games and education most popular

India differentiates itself from other countries and regions in many other respects, as well. For example, when comparing the top mobile site categories supported by Opera Mediaworks’ advertising technologies globally, India presents a significantly different mix of media types.

In both our global and India markets, social sites and apps lead the mix. However, India shows a significantly higher use of mobile app store sites (most with significant mobile games catalogs), gaming and education-oriented sites. Interest in Music and other streaming media sites fall well below our global average, along with News & Information, and Arts & Entertainment.

It is also significant to note that many of these sites and apps are accessed through a mobile operator/carrier portal, which is very different from our experience in the United States. and Europe, but more common in Asia and Africa.

Banners dominate, but rich media delivers revenue

The site category types and their accompanying user experience models, when coupled with a device mix that remains predominantly feature phone, result in advertising models significantly different than those experienced in the United States and parts of Europe.

For example, simple banner ads dominate the Indian market, with only 3.2% of impressions being rich-media creative. It is very promising to see, though, that over 26% of revenue comes from rich media, and it clearly shows the huge potential for this market as more users adopt advanced device platforms.

Games, mobile devices also top advertisers, representing nearly half of all ad impressions

The dominant advertisers in the market focus on selling games and mobile devices, at 25.5% and 22.7%, respectively. Classifieds are also an important part of the ad economy, with about 1 in 5 ad impressions being for items like cars and bicycles via classified ads.

The mobile audience in India — Young and male

Through our research on the market we found the India audience is predominantly young and male. The 18-24 age group accounts for over 60% of all users, while males make up 82%.

Mobile-ad engagement is higher on weekends

Over 64% of users access mobile sites and apps on a weekly basis. The most popular period for these interactions is during the weekend, with a slightly lower tendency to engage at mid-week. This day-of-week fluctuation is driven to a large extent by older feature phone users who show a much more pronounced decrease in activity at mid-week than do Android users.

1 in 5 are high-frequency users, receive >60% of ad impressions

During the week we classify about half of unique users (49.5%) as “occasional” users. These users access the mobile web 1 or 2 days per week. The next largest group of users (28.9%), is regular users (using the mobile web 3,4 or 5 days per week). Finally, 21.6% are frequent users (accessing 6 or 7 days per week). Over 60% of impressions are served to users classified as “frequent”.

How is the Android audience different, and why does that matter?

Because so much of today’s ad traffic in India is driven by older technology feature phones, we thought it instructive to look specifically at user behavior on Android devices.

As with the total audience, Android users flock to social-networking sites and apps. Disregarding this category, however, leads to several observed differences in audience behavior. First, it is significant to note that interest in app stores and carrier portals is far less for the Android audience than for the audience in general. We believe this is the result of two factors. Primarily, it is likely caused by the heavy reliance feature phone users have on their carrier portals and different mobile stores and portals for content. It is also likely a reflection of our customer base, which does not include Google Play.

Therefore, to gain more clarity into the different behavior exhibited by the Android audience, we have eliminated the category from the graphic view, to the right. The resulting differences in user behavior between the total India audience and the India Android audience are marked.

Android users are far more likely to engage with Arts & Entertainment, News & Information, as well as Business, Finance & Investing sites and apps than the audience in general.

When these facts are considered in light of the revenue generation and monetization potential for these categories we see on a global basis, a critical opportunity emerges for the marketplace, as it transitions to Android and other more advanced devices.

On a global basis, Arts & Entertainment and News & Information combine to generate over 30% of the revenue managed on our platform. Compare this with the just over 4% of revenue we see for these categories in India. However, when we compare our global ad traffic with India’s Android audience interest, we see more similarity and, therefore, great opportunity.

As the chart above shows, India’s Android audience interest in News & Information sites is much more closely comparable to our experience delivering ad impressions globally than is the total Indian audience.

News & Information publishers collectively account for just over 13% of the revenue we manage for publishers globally. This is far above the 6.7% we see in India.

However, this opportunity pales in comparison to that presented by the Arts & Entertainment category. As shown on the chart above (which disregards traffic from social and application store and portal sites), the Android audience in India for Arts & Entertainment is larger than what we experience for ad traffic globally.

Globally, these publishers account for just under 8% of traffic (12% disregarding social, app and portal) but they generate 17.6% of the total revenue managed by our platform.

The mobile advertising opportunity in India

We believe the future is bright for the mobile advertising business in India. This market continues to grow aggressively and is rapidly transitioning to advanced smartphone platforms, led by Android.

With this growth and technological transformation, we believe the market presents tremendous opportunity for mobile sites and applications focused on delivering richer experiences in categories with higher monetization potential, as we’ve witnessed on a global level.

Visit www.linkingnews.com.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

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Press release July 24 2014

Opera Completes Acquisition of AdColony

Leading mobile video advertising platform to consolidate under Opera’s mobile ad subsidiary Opera MediaworksSan Mateo, Calif. Jul 24, 2014

Opera announced today that it has completed its purchase of mobile video advertising platform AdColony. The deal was announced in June and first reported by The Wall Street Journal’s CMO Today.

The acquisition of AdColony, which specializes in delivering TV-like HD mobile video uninhibited by latency and slow load times, will increase the reach of Opera’s mobile ad subsidiary, Opera Mediaworks, to more than 700 million global consumers. Will Kassoy, CEO of AdColony, will continue to run day-to-day operations at AdColony in addition to taking on a new role as CMO of Opera Mediaworks.

This acquisition under the Opera Mediaworks umbrella is aimed at strengthening Opera’s mobile advertising offerings to publishers and advertisers around the world. The addition of AdColony will enable Opera to deliver the highest-quality mobile video advertising experience on smartphones and tablets.

“Opera is a natural fit for us and helps us accelerate our vision to extend the reach of our TV-like experience to a global stage,” says Kassoy. “Its commitment to quality, innovation and the consumer experience is very synchronous with our company vision and culture. Together, we will be able to deliver great innovation and market growth for our customers worldwide.”

“Video has historically been one of the more challenging aspects of mobile advertising, yet it’s also the most engaging ad format we can provide,” added Mahi de Silva, CEO, Opera Mediaworks. “Having AdColony as part of our service portfolio gives us an enormous advantage over other networks and platforms — without the compromised quality and speed that so often accompany mobile video ads.”

Not only will AdColony’s technology and expertise in the mobile video business be integrated into Opera’s mobile ad business, including its programmatic offerings, but the team will also work to consolidate its mobile video technology across Opera’s consumer and operator products.

Full details of the transaction can be found in the Oslo Stock Exchange press release distributed with the June acquisition announcement here.

About Opera Software ASA Opera Software crafts products and services that connect 350 million people to the internet. More than 130 operators around the world choose to work with us to give their customers the best web experience. Our mobile advertising platform enables publishers to monetize their content and allows brands to reach a global audience of more than 500 million consumers. Learn more about Opera at www.opera.com.

About AdColony AdColony is a mobile video advertising company whose proprietary Instant-Play technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. As a leading mobile video advertising and monetization platform, AdColony works with both Fortune 500 brands and the world’s top grossing publishers. The company’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony’s app developer tools and services provide publishing partners with ways to maximize monetization while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately-held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle, Chicago, Detroit, New York and London. To learn more about AdColony, visit www.adcolony.com.

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Press release April 26 2016

Hilton Hotels & Resorts is early adopter of interactive 360° mobile video technology

Opera Mediaworks and OMD launch campaign for iconic hospitality brand that gives viewers an immersive, virtual vacation experience San Mateo, Calif. – April 26, 2016

Opera Mediaworks and Hilton Hotels & Resorts, in partnership with its agency OMD, have launched a mobile campaign featuring an interactive 360° video that takes the viewer on a virtual vacation, using Opera’s innovative mobile video ad unit designed to create a fully immersive and engaging experience.

The technology, which allows the viewer to fully control the viewpoint simply by tilting or rotating the device – rather than tapping or swiping the screen to explore the environment – has been popular among auto, entertainment and sports verticals, who use it provide viewers a 360° view of an interior of a vehicle, live television show set or basketball court. But for the tourism industry, the applications of the technology stretch much further.

“The theme of the campaign is Our Stage. Your Story. – and we begin with a short, scripted video ad that sets the tone for the entire experience,” says Kyle Zvacek, Global Account Director, OMD. “When the interactive portion begins, set at Hilton Barbados Resort , the voiceover explains that this Hilton hotel is a launchpad for guests to discover new places, experience unique adventures and create their own story. Viewers are then presented with a sequence of ‘stages’ for that story: the ocean from inside of a sea cave, the expansive beach from a guestroom balcony, thick ferns all around them on a jungle walk – these virtual reality moments are what drive travelers to book their dream vacation, right then and there.”

“Innovation is at the forefront of everything we do at Hilton. Since our founder Conrad Hilton bought his first hotel in 1919, we’ve led the industry in our approach to products, amenities and services,” says Mary Beth Parks, Senior Vice President, Global Brand Marketing, Hilton Worldwide. “We are continuously exploring new technologies and platforms to connect with vacation-goers in ways that are relevant to today’s evolving guest experience – and being among the first brands to launch a 360° video with Opera Mediaworks continues our pioneering heritage in the hospitality industry.”

This is the first time a major brand has launched a 360° video campaign across Opera Mediaworks’ entire network of mobile publishers, with the massive scale and targeting parameters that Opera Mediaworks produced, including the use of True Audiences to target Leisure Travelers for this campaign.

“360° videos are an emerging capability to showcase brand offerings in new ways and represent a new arena to engage consumers with,” says Mike Owen, EVP, U.S Brand, Opera Mediaworks. “We’re excited to be a part of bringing this emerging technology to viewers and are thrilled that Hilton and OMD are early adopters in this space. We predict that the campaign results will be extremely strong.”

For more information on the Opera Mediaworks 360° Video mobile ad unit, please email [email protected].

About Opera Mediaworks

Opera Mediaworks is one of the largest mobile advertising and marketing platforms in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with over 20 offices worldwide.

About OMD

OMD Worldwide (www.omd.com) is the leading global media communications agency, with more than 10,000 employees across 100 countries serving the world’s high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. Recognized for its global footprint, strategic integration and creative innovation, OMD has been named Most Creative Media Agency by The Gunn Report for an unprecedented ten consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011, 2013 and 2014; IPA 2014 Effectiveness network of the Year. OMD is currently ranked the world’s most Effective Media Agency Network in the Global Effie Effectiveness Index

About Hilton Hotels & Resorts

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world’s travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton Worldwide, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests’ evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton HHonors program. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app. Access the latest at news.hilton.com and begin your journey at www.hilton.com or www.hilton.com/offers for the latest hotel specials.

Media Contacts – Opera Mediaworks, OMD, Hilton

Opera Mediaworks

Hollis Guerra [email protected] +1.805.403.0705

OMD

Kyle Zvacek Global Account Director [email protected] +1.310.301.3666

Hilton

Jacqueline Toppings Director, Brand Public Relations [email protected] +1.703.883.6587

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Press

Opera Mediaworks launches new rich-media platform for mobile video and voice advertising

Platform powers JetBlue’s “Air on the Side of Humanity” campaign voice ad units

San Mateo, Calif. – September 25, 2013

Opera Mediaworks, the world’s largest mobile advertising platform, today announced a new suite of mobile advertising products that will help brands, advertisers and marketers reach out to and engage a vast smartphone and tablet audience. This will be enabled using video and voice – two of the most used features on mobile devices.

Advertisers now can seamlessly execute effective rich-media campaigns from start to finish through the Opera Mediaworks platform. Publishers gain access to these capabilities through the AdMarvel platform and SDK and advertisers can utilize these innovative ad units through Mobile Theory and 4th Screen Advertising.

The Opera Mediaworks platform serves 60+ billion ad impressions per month via 13,000 mobile sites and apps, reaching 400 million consumers a month globally.

Opera Mediaworks’ new comprehensive mobile video and voice advertising offering includes:

Mediaworks VideoRich: Video ad units leverage the core AdMarvel SDK, the leading mobile ad server and ad exchange, to help advertisers offer interactive overlays to their mobile video campaigns, including social media integration or full rich-media overlays.

Mediaworks Voice: Voice ad units, with technology from Nuance Communications deemed Nuance Voice Ads, make use of the AdMarvel SDK to enable advertisers to interact with their customer through voice. Advertisers use pre-recorded scripts to “talk” to consumers and direct them toward different calls to action such as “Email me this deal” or “Share on Facebook”.

Mediaworks Studio: A rich-media creative ad builder, that allows agencies to build precertified video creative and easily deliver it across ad networks. The creative ad builder will enable agencies and media buyers to successfully measure ad campaign effectiveness through reporting and analytics.

An incomparable list of demand sources that includes over 125 ad networks and DSPs (demand-side platforms), including Opera Mediaworks’ premium ad networks Mobile Theory, 4th Screen Advertising and Opera Mediaworks Performance – the performance-based mobile ad network.

Opera Mediaworks’ platform supports all the different ad units that run through demand networks and also adheres to VAST and MRAID mobile video standards. The platform has a diverse list of popular mobile publishers – among them 20 of the top 25 media companies around the world, including CBS, News Corp, MLB and Pandora.

JetBlue is the first national brand in the U.S. to use the voice ad units as part of its “Air on the Side of Humanity” campaign that launched last week. The airline is partnering with Mobile Theory, part of Opera Mediaworks, to launch mobile ads that will allow consumers to interact with the ad on their smartphones through voice.

“JetBlue always likes to use the latest innovation to connect with our existing and potential customers, and I think it is also what people expect from our brand,” Elizabeth Eelman, Manager, Advertising, JetBlue. “The voice ad unit is a fitting progression to further bring this unique campaign to life and encourage engagement with customers in a natural (and new) way.”

Mobile video advertising is emerging worldwide, with eMarketer recently stating that U.S. mobile video ad spending is projected to be $518 million for 2013, reaching $2.7 billion in 2017. According to eMarketer, growth rates for mobile video ad spending will be far greater than for any other related channel (i.e. television, online or total digital).

Furthermore, the Opera Mediaworks State of Mobile Advertising report, released July 23, stated that, during Q2 2013, advertisers increasingly began to adapt relatively new, but highly effective, ad types including VAST interstitial (mobile video) units, which resulted in deeper engagement with consumers.

“As mobile display is poised to overtake mobile search, leading brands and agencies are focused on ad formats and creative that drive engagement,” says Mahi de Silva, CEO, Opera Mediaworks. “Rich-media ad formats using video and audio ads have proven to have much higher engagement and conversion rates. Opera Mediaworks provides the most comprehensive platform, with quick and effective ways for brands to reach and engage their target audience.”

Opera Mediaworks will be at Advertising Week in New York City from September 23 through September 27. To arrange a meeting, please contact Falguni Bhuta at falgunib [at] opera.com.

About Opera Mediaworks

Opera Mediaworks is the world’s largest mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, a mobile ad server and ad exchange; Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.

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All About Me

A self-serving mobile advertising platform for personal brands, meeting Millennial KPIs.

The ﬁrst rule of CrossFit is to let everyone know you do CrossFit.

Chad is at the gym and sees a girl on the elliptical he wants to impress. He sees that she’s streaming music from an app, while also browsing a few fashion sites. Fortunately, Chad already has a mobile-optimized Tumblr and Instagram that contain his “personal brand assets,” i.e., pictures of his abs.

He goes to the weights, makes sure she isn’t looking, pulls out his mobile device and uses the All About ME platform to post a rich media interstitial ad using both contextual and location-based targeting parameters.

The ad is delivered… she looks up…and sees him power through a massive squat. She’s duly impressed, and bam! ROI.

Don’t just put yourself out there — get in the hands of your potential employer.

Marissa is looking for a mid-level position at an ad agency and has been spending everyday pouring over job search engines, redoing and reposting her resume, but hasn’t had any luck. She has even been attending networking events and trying to make connections via LinkedIn, but so far, nothing.

Marissa decides to take matters into her own hands and creates a 10-second video resume touting her experience, skills and achievements, then uses All About ME to make a contextual buy on sites and apps, targeting both director-level agency personnel and industry recruiters.

The CTR rate is through the roof, and a conversion (job offer) quickly follows. Now that’s mobile measurement.

Aspiring entrepreneur? Drive offline traffic with targeted buys around your special skills.

Justin, a dog walker, is frustrated by his current advertising efforts: the tabs on the printed posters he’s tacked onto neighborhood trees and on bulletin boards at organic grocery stores are still intact. He’s tried Craigslist, and even Facebook, despite the social consequences.

He decides to try All About ME — starting with a selfie-with-dogs photo shoot on his smartphone. He then overlays ‘Canine Companion’ on top, adding credentials such as “K9 CPR-certified” to his mobile banner ad. His campaign is geofenced around every dog park in his DMA and also on mobile sites and apps for dog enthusiasts.

On Justin’s next walk, he is instantly recognized, and the qualified leads start pouring in!

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Preparing your apps for iOS 9

iOS 9 introduces changes that might impact your app and its Opera Mediaworks SDK integration. For details on changes introduced in iOS 9, see here.

This document reviews action points for you to ensure that you traffic banners to App Transport Security (ATS) enabled apps and that the platform and SDK are fully compatible with iOS 9.

Upgrading your mobile apps

Steps:

Upgrade to the latest Opera Mediaworks iOS SDK v3.2.9 or later versions that are compatible with iOS 9.

To ensure maximum compatibility with demand partners, we recommend you to disable App Transport Security (ATS). Add the following properties to your app’s Info.plist file to disable ATS:

To ensure a seamless execution of the post-click behavior of display and video ads, AdMarvel recommends publishers to whitelist the following apps within the Info.plist file of apps:

Upgrading your mobile website

Steps:

Update the latest AdMarvel Install Code on your website. For details, see here.

Create secure (HTTPS) banners. For details on creating secure banners, see here.

Link the secure banners to the relevant inventory or sites.

This section reviews actions that you should take to ensure the delivery of ad assets in an encrypted manner and covers the following:

Disabling ATS

Whitelisting apps

FAQs

Disabling ATS

To ensure maximum compatibility with demand partners, AdMarvel recommends you to disable App Transport Security (ATS). Add the following properties to your app’s Info.plist file to disable ATS:

Enabling ATS causes a significant reduction in the fill rate for your apps or mobile sites.

The demo apps distributed with the latest SDKs have the ATS setting disabled in their Info.plist file.

Link the secure banners to the relevant inventory or sites.

Whitelisting apps

To ensure a seamless execution of post-click behavior of display and video ads, AdMarvel recommends publishers to whitelist the following apps within the Info.plist file of their apps:

FAQ

Does Opera Mediaworks iOS 3.3.0 SDK support bitcode? How can I disable bitcode in my application settings? The iOS 9 SDK offers App Thinning, which includes compiling bitcode. The App Store and operating system optimize the installation of iOS and watchOS apps by tailoring app delivery to the capabilities of the user’s particular device, with minimal footprint.

As of iOS 3.3.0, we support bitcode. However, some third-party SDKs do not support bitcode. So bundles with these SDKs must have bitcode disabled. To disable bitcode, set EnableBitcode in build settings to No.

Does ATS (App Transport Security) affect my app on iOS 8 devices? There is no impact of ATS on iOS 8 devices. HTTP URLs will not be blocked on older iOS versions.

Which third-party ad networks does Opera Mediaworks SDK support for iOS 9? Opera Mediaworks SDK supports the following third party ad network SDKs:

AdColony – 2.6.0.4

Amazon – 2.2.10*

Chartboost – 5.5.4

FaceBook – 4.6.0

Google/AdMob SDK – 7.4.1*

InMobi – 5.1.0

Millennial – 6.1.0

UnityAds – 1.5.3

YuMe – 17.1.4.18*

You must download the correct Opera Mediaworks SDK package bundled with one of the above SDKs. Ensure that the mandatory third party frameworks and build flags (mentioned below) are included.

*iOS 9 compliance not confirmed.

Next steps

Integrating Opera Mediaworks SDK

Integrating Banner Ads or Integrating Interstitial Ads or Integrating Rewarded Ads

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Home AdMarvel Support Opera Mediaworks Wiki

AdMarvel Support - Opera Mediaworks Wiki

Page TitleSpaceUpdated

{0}

Skip to end of metadata

Created by Narendra Warude, last modified by Meenal Kulshreshtha on Feb 22, 2016

Go to start of metadata

User Guides

What’s New in AdMarvel

Using the Opera Mediaworks Support portal

AdMarvel Campaign Manager Overview

AdMarvel Platform Overview

Real Time Bidding Private Auction

AdMarvel Mediation for Rewarded Ads

AdMarvel Native Ads

Audience Management Platform

Using OMAX Supply Inventory for Direct Campaigns

AdMarvel DSP for Advertisers New!

AdMarvel Glossary

Studio User Guide

Conversion Tracking in AdMarvel New!

Demand Partner Documentation

Certification Process Overview

Macro Support

AdMarvel Demand Partner Native Ad Response XML

System Integration via Server API

MRAID Sample Ads

Opera Mediaworks iOS SDK Rich Media Samples

Android SDK Tester App

Knowledge Base

AdMarvel Demand Partners

AdMarvel System

Ad Networks

Ad Operations

App-tribute Conversion Tracking

Campaign Management and Monitoring

Rich Media

SDKs and APIs

Targeting

Developer Documentation

Common:

Opera Mediaworks SDK Key Integration Steps

AdMarvel Unity plugin Integration New!

Android SDK:

Download Android SDK

SDK Integration Guide

AdMarvel Android JavaDoc

Release Notes

iOS SDK:

Download iOS SDK

SDK Integration Guide

Submitting Your App to the Apple App Store

Release Notes

iOS SDK FAQs

AdMarvel APIs:

Ad Request API

Management APIs:

Campaign Management API

Publisher Management API

Site Management API

Reporting API

Tutorials

Requesting Ads via Mobile Web

admarvel_support

admarvel_support_documentation

5 Child Pages

Page: User Guides Page: Developer Documentation Page: Demand Partner Documentation Page: Knowledge Base Page: Tutorials

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Opera Mediaworks has strong finish to 2015; 2nd largest ad SDK footprint globally

Opera Mediaworks demonstrated its consistent dominance as one of the top platforms in the mobile advertising industry by reporting strong performance in Q4 2015. Last week, parent company Opera ASA announced Q4 2015 financial earnings and Opera Mediaworks, a fully-owned subsidiary, continued to be the strongest contributor of revenue (75% of overall Opera ASA revenues) and growth to the parent company.

Alongside the quarterly earnings, the company also announced that a consortium of Chinese Internet companies has made a public offer to buy all shares of Opera ASA. Here is our blog post with more details on this offer, that is pending shareholder and regulatory approval.

Opera Mediaworks reported over 40% year-over-year increase in Q4 global ad revenue to $145.5 million and over 53% year-over-year increase in revenue on an annual basis.

The company also reported that it now has the second-largest advertising SDK footprint in mobile after Google, as confirmed by third-party data sources. This puts Opera’s ad SDK footprint ahead of Twitter (MoPub), AOL (Millennial Media), InMobi, Facebook (LiveRail) and others.

The company’s strategic focus on mobile video yielded strong Q4 results driven largely by the U.S. brand and performance sales team, as well as continued progress in APAC.

The company kicked off 2016 with a new CEO, Will Kassoy, and his leadership team working to align company structure and unifying Opera’s advertising technology platform to fuel continued growth.

Here are some key numbers to report:

$145.5M in revenue in Q4 2015, over 40% year-over-year increase

Opera ASA reported overall Q4 2015 revenues of $193.5M

Opera Mediaworks’ platform reach grew 48% year-over-year to 1.2 billion users globally

Mobile video continued to make the largest contribution to the Opera Mediaworks platform, comprising 60% of company’s revenues

85% year-over-year growth in publishers with $1M+ earnings run rate

129% year-over-year growth in programmatic sales

U.S. brand sales fuels growth

The company’s U.S. brand sales team led the way with over 58 new brands advertising for the first time on the Opera platform, including Northup Grumman, Activision, Big Lots and General Motors.

The brand sales team continued to innovate and remain trusted partners for U.S. brands and agencies. As an example, in the last quarter of 2015, Opera Mediaworks launched a haptics-enabled ad with Stoli Vodka that garnered strong, positive results. Stoli leveraged Instant-Play video with haptic technology and a dynamic social feed to create an immersive ad experience that delivered results.

The haptic video campaign drove strong video completion metrics and increased video replays by 59%. The video end card featuring 20-second video shorts drove an engagement rate 25X higher than the alcohol benchmark.

Revenue shift towards video continues

As the industry adapts and understands the value of sight, sound and motion to reach and engage the consumer, mobile video continued to make the largest contribution to revenues on the Opera Mediaworks platform. In Q4 2015, video contributed to $87.2 million in revenue (up 69% year over year) or 60% of overall revenues. We expect to see this streak continue in 2016.

Continued focus on growing publisher inventory

While the demand side of things continue to flourish, the company is continues to strengthen high-quality publisher inventory, including names such as Science, Inc., CBS Sports, TV Guide, and Sprint.

The quarter saw an 85% year over year growth in publishers with $1MM+ earnings run rate.

“Q4 2015 has been our strongest quarter so far and we are proud of our teams globally for the achievements in the past year,” said CEO Will Kassoy. “We will continue to deliver real outcomes for our global customers and partners in 2016 and beyond, with a strong focus on data, technology and creativity.”

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Opera Mediaworks announces Q3 2015 results: Revenue up 11% platform reach grows 47%

Opera Mediaworks announces Q3 2015 results: Revenue up 11%, platform reach grows 47%

Today Opera, Opera Mediaworks’ parent company, reported financial results for Q3 2015. Opera Mediaworks, the world’s largest independent mobile ad platform, showed expected growth contributing 64% of Opera’s total revenues of $149.4 million.Here are some key numbers:

Opera Mediaworks reported revenue of $96.2 million – up 11% year over year.

Overall, Opera revenue (publicly listed on the Oslo Stock Exchange) was $149.4 million, up from $138.8 million – an increase of 8%. The adjusted EBITDA was $27.5 million, down 19% versus Q3 2014.

Opera Mediaworks’ platform reach grew 47% year over year, now touching 1.12 billion users, compared to 770 million at the same time last year.

The performance business now accounts for 49% of the business, up from the 47% it represented in Q3 2014.

Opera Mediaworks continued to see a revenue shift toward video. Currently, 57% of revenue comes from video advertising.

Opera Mediaworks had expected revenue growth in Q3 2015

Key agreement with AT&T

This week, Opera Mediaworks also announced an important relationship with AT&T AdWorks, trialing the ability to offer integrated addressable advertising campaigns across TV and mobile devices.

AT&T and Opera Mediaworks will now offer cross-screen addressable advertising

This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered by AT&T AdWorks, the leader in addressable TV advertising, in partnership with Opera Mediaworks. AT&T AdWorks has a reach of 12 million U.S. households and Opera Mediaworks can reach 285 million devices in the U.S.

You can see coverage of this announcement in Ad Age and Ad Week.

Continued shift toward video

Shift toward video continues, contributes 57% of revenue

Through the quarter, Opera Mediaworks’ revenues reflected a continued shift toward video advertising, with 57% of overall revenues now coming from video compared to 46% at the same time last year. This trend is expected to continue into Q4 and beyond as video advertising contributes to better operating margins and automation.

The team continued to add some key brands to the company’s customer portfolio in Q3, including names like Stoli, United, Ralph Lauren, and many more.

The performance business continued its growth momentum as well, with 49% share of revenues. With this split, Opera Mediaworks has successfully diversified the business across brand and performance advertising.

International growth

Today, Opera Mediaworks’ breakdown of revenue by region is: 62% from North America, 25% from EMEA, 8% from Asia Pacific (APAC) and 5% from Latin America (LatAm). In the past quarter, Opera Mediaworks has been able to successfully scale the international business that contributes 38% of revenue, showing less reliance on the core North American market.

“With the slow summer season behind us, we are charging full force ahead into Q4 with the upcoming holiday season,” said CEO Mahi de Silva. “We are seeing great momentum and a strong pipeline from our brand and performance customers and expect Q4 to be our best quarter ever.”

More information on Opera’s earnings can be found here.

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elisearees · 5 years

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Announcing Opera Select the first premium mobile exchange

Announcing Opera Select, the first premium mobile exchange

In 2012, we introduced OMAX, the Opera Mediaworks Ad Exchange, a real-time marketplace for efficient, automated buying and selling of mobile media.

Since then, we have facilitated programmatic access to key demand partners, delivering impressions in an automated way to over 18,000 mobile sites and apps – driving better monetization for mobile publishers through scale and operational efficiencies.

Advertisers, too, have benefited from the increased access, speed and efficiency of the RTB open auction model.

In the larger landscape, programmatic also took center stage. In nearly every marketers’ guide to 2014 trends, programmatic was a key topic. Panels about programmatic buying at mobile conferences were often standing room only, and nearly every day there was a story in the trade media about it. Just this week, the IAB published a Mobile Programmatic Playbook.

But if there is one constant in mobile, it’s change.

In the past year, we’ve seen a giant shift in the programmatic space – and that shift is toward private marketplaces and programmatic direct, where the massive, open exchange is narrowed down to a smaller subset of buyers and sellers to create a premium environment that is perfect for brand advertisers and publishers.

That is what we are announcing today: a private marketplace to connect the buyers and sellers who work with Opera Mediaworks.

Opera Select

The best media companies in the world already monetize their mobile properties through our platform, so the stage is set for a premium environment. It’s a curated mobile marketplace where advertisers will know their premium brands will appear alongside premium content. Their messages will be delivered to the right audience, allowing them to combine their own targeting capabilities with the ones we offer, and they will have access to highly valuable early session impressions, for maximum campaign efficiency.

Publishers already use the platform to set up their own private exchanges with agencies and brands. Opera Select adds an additional layer of connection to premium demand, managed by Opera Mediaworks. The end result is a comprehensive waterfall, enabling us to monetize publisher inventory better than ever before.

Opera Mediaworks is committed to providing the best mobile platform for brands, whether that means an advertiser or a publisher brand. As the mobile ecosystem moves toward an increasingly programmatic future, we are excited about the ways Opera Select supports that mission. The ability to run the highest-quality, rich media display ads on the highest-quality sites and apps is an important first step, but it’s just the start. Look for more information later this year about programmatic for video and native advertising.

To learn more about Opera Select, contact us at [email protected].

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elisearees · 5 years

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MRAID Sample Ads

Introduction

This document provides sample ads that demonstrate the basic functionality of the ad types described in the MRAID v1.0 and v2.0 standards and supported in Opera Mediaworks’ SDKs. Each example below provides an HTML code snippet, a list of the methods and events used, and the expected behavior for a given ad type. The ads were successfully tested using AdMarvel’s iOS and Android Tester Apps. They were also successfully tested using the MRAID web tester, a tool that simulates an SDK environment. Any exceptions in web tester behavior are noted in the respective sections.

Audience

This document is for anyone creating MRAID-compliant ads meant to run in Opera Mediaworks SDKs. Some familiarity with the MRAID specification is required.

MRAID v2.0 Ads

Each ad type here uses at least some functionality that is only available in MRAID v2.0. The URLs contain raw HTML code and must be used as HTML snippets/fragments. They are not complete HTML documents/pages. Following are the available ad types:

Expand with Orientation Locked to Portrait

Expand Stay Centered Using Size Change

Simple Resize

Video Interstitial

Diagnostic Ad

Expand with Orientation Locked to Portrait

Ad HTML Snippet URL

http://admarvel.s3.amazonaws.com/demo/mraid/MRAID_v2_expand_with_locked_portrait_orientation.txt

Methods

expand

addEventListener

removeEventListener

open

getState

setOrientationProperties

playVideo

supports

storePicture

createCalendarEvent

Events

ready

stateChange

Expected Behavior

This ad renders as a 320×50 banner that attempts to expand when clicked. No special expand properties are set, but setOrientationProperties() is called to lock the orientation so that the ad expands in portrait only. The expanded ad has buttons for various click actions that use the new MRAID v2.0 methods, such as playVideo() instead of open(), when appropriate. They also check the supports() method where possible, and if the current device does not support the given action, displays an alert instead of processing the action.

Expand Stay Centered Using Size Change

Ad HTML Snippet URL

http://admarvel.s3.amazonaws.com/demo/mraid/MRAID_v2_expand_stay_centered.txt

Methods Used

expand

addEventListener

removeEventListner

open

getState

playVideo

supports

storePicture

createCalendarEvent

Events Used

ready

stateChange

sizeChange

Expected Behavior

This ad renders as a 320×50 banner that attempts to expand when clicked. No special expand properties are set. The ad uses the sizeChange events to keep the 320×250 expanded ad contents centered on the screen both horizontally and vertically. The expanded ad has buttons for various click actions that use the new MRAID v2.0 methods, such as playVideo() instead of open(), when appropriate. They also check the supports() method where possible and, if the current device doesn’t support the given action, displays an alert this instead of processing the action.

Simple Resize

Ad HTML Snippet URL

http://admarvel.s3.amazonaws.com/demo/mraid/MRAID_v2_simple_resize.txt

Methods Used

addEventListener

removeEventListener

open

getState

resize

setResiveProperties

playVideo

supports

storePicture

createCalendarEvent

Events Used

ready

stateChange

orientationchange (covered in MRAID v2.0 Ads above)

Expected Behavior

This ad renders as a 320×50 banner that attempts to resize to a 320×250 non-modal ad when clicked. The resize properties are setup so that the width is 320, the height is 250, the offsetX is 0, offsetY is 0, and allowOffscreen is false. This means that the ad resizes down if there is space, but will resize to fit on screen if there is not, so a banner on the bottom of the app would resize up. Since resize ads are unable to lock orientation, this collapses itself on a rotation change to prevent any unexpected behavior. The resized ad has buttons for click actions that use the new MRAID v2.0 methods, such as playVideo() instead of open(), when appropriate. They also check the supports() method where possible, and if the current device does not support the given action, then the device displays an alert instead of processing the action.

Video Interstitial

Ad HTML Snippet URL

http://admarvel.s3.amazonaws.com/demo/mraid/MRAID_v2_video_interstitial.txt

Methods Used

addEventListener

removeEventListner

open

getState

isViewable

supports

useCustomClose

setOrientationProperties

getScreenSize

Events Used

ready

viewableChange

Expected Behavior

This ad renders as a full screen video interstitial. It forces landscape orientation using setOrientationProperties() and uses the getScreenSize() method to scale the video to the max size for the device without chopping any of the video. It uses the viewableChange event to tell when it is displayed and therefore should start the video. This ad assumes the device supports HTML5 video and the video object can be used to play video. If the SDK supports inlineVideo, then the close button is hidden and the video auto-closes when the video completes. If the SDK does not support inlineVideo, then the close button remains and it is assumed the video will play full-screen.

This ad works in the web tester with the following exceptions:

The useCustomClose method does not hide the close button when the simulated device is rotated to landscape.

The audio continues even after clicking the close button that closes the ad video.

The video renders small and does not play full-screen.

Diagnostic Ad

Ad HTML Snippet URL

http://admarvel.s3.amazonaws.com/demo/mraid/MRAID_v2_diagnostics.txt

Methods Used

addEventListener

removeEventListner

getState

isViewable

supports

useCustomClose

getScreenSize

getCurrentPosition

getDefaultPosition

getMaxSize

getVersion

getPlacementType

expand

getExpandProperties

setExpandProperties

useCustomClose

open

playVideo

storePicture

createCalendarEvent

Events Used

ready

error

sizeChange

stateChange

viewableChange

Expected Behavior

This ad is intended to help diagnose problems that are occurring in the MRAID container. It can run as a banner or an interstitial. Since there is a lot of information to fit in this ad, run it as at least a 320×250 banner. Also, it is much easier to use in a simulator than on device where values are hard to edit. This ad provides access to all MRAID v2 APIs and also listens to all MRAID v2.0 events. When an event fires the affected value flashes green for a second to provide a visual clue that this values changed. This ad is also useful for testing cases not covered by the specific test ads above. Potential useful test cases include more complicated resize scenarios, resize and then expand, two part expands, etc.

The testing AdMarvel performed in the web tester was limited compared to the functionality this ad exposes. However, here are the issues:

The setOrientationProperties does not always work.

The value of useCustomClose does not always revert false when the checkmark is removed.

MRAID v1.0 Ads

These ads run fine in both MRAID v1.0 and v2.0, though the behavior might be slightly different depending on the SDK implementation. The URLs contain raw HTML code and must be used as HTML snippets/fragments. However, they are not complete HTML documents/pages. Following are the available ad types:

Expand with Custom Close

Expand Using getExpandProperties to Center

Simple Interstitial

Expand with Custom Close

Ad HTML Snippet URL

http://admarvel.s3.amazonaws.com/demo/mraid/MRAID_v1_expand_with_custom_close.txt

Methods Used

expand

addEventListener

removeEventListner

setExpandProperties

open

getState

Events Used

ready

stateChange

orientationchange (not covered in MRAID v1.0)

Expected Behavior

This ad renders as a 320×50 banner that expands when clicked. The expand properties set a 320×250 size and useCustomClose to true to hide the SDK close button. On MRAID v1.0, this is a modal full screen expansion or a non-modal partial screen expansion. On MRAID v2.0, you are guaranteed a full screen expansion. Since orientation locking was not possible in MRAID v1.0, this ad collapses itself on rotation change to prevent any unexpected behavior. The expanded ad has buttons for various click actions, all handled by calling open().

Expand Using getExpandProperties to Center

Ad HTML Snippet URL

http://admarvel.s3.amazonaws.com/demo/mraid/MRAID_v1_expand_centered.txt

Methods Used

expand()

close()

addEventListener

removeEventListner

getExpandProperties

open

getState

Events Used

ready

stateChange

orientationchange (not covered in MRAID v1.0)

window.orientation (not covered in MRAID v1.0)

Expected Behavior

This ad renders as a 320×50 banner that expands when clicked. The expand properties are not set, so a full screen expansion is intended and the SDK provided close button is used. Also, the getExpandProperties are read prior to expansion to get the screen dimensions and to center the 320×250 when expanded. The behavior on MRAID v1.0 and MRAID v2.0 should be very similar since this is a full screen expansion on both. Since orientation locking wasn’t possible in MRAID v1.0, this ad collapses itself on rotation change to prevent any unexpected behavior. The expanded ad has buttons for various click actions, all handled by calling open().

This ad worked as expected in the web tester in portrait orientation. However, the ad does not work as expected in landscape. The dimensions returned in getExpandProperties() for landscape are incorrect (though this could be due to the device geometry setup) and since window.orientation does not have a valid value, the creative cannot adjust.

Simple Interstitial

Ad HTML Snippet URL

http://admarvel.s3.amazonaws.com/demo/mraid/MRAID_v1_simple_interstitial.txt

Methods Used

addEventListener

removeEventListner

open

getState

isViewable

Events Used

ready

viewableChange

Expected Behavior

This ad renders as a full screen 320×480 interstitial. The important part of this ad is that it uses the viewableChange event to tell when it is displayed. In this case, this event just makes the ad visible. However, most ads use this to fire impressions as well as start the ad experience. The behavior on MRAID v1.0 and MRAID v2.0 is the same for this ad. The interstitial has buttons for various click actions, all handled by calling open().

Last Updated Sep 18, 2015

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