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2017 was a year for the books in advertising and as the year comes to a close, we are now moving past one of the most developmentally impactful periods for the advertising industry as a whole. The year saw numerous changes in the space (think advancements in mobile web, the AI/VR movement, booming online video content and, for the first time ever, digital ad spend surpassed traditional TV) and the future of the industry is clear:

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