Don’t be discouraged by failure. Failure is just a part of the learning process that enables us to be the best we can be!

Great Advice!

Too funny!

Most Common Marketing Mistakes

Maybe you are an entrepreneur looking to start a new business, or maybe you’ve marketing for over thirty years for the same company. Whatever the case, it is critical to understand marketing mistakes and avoid making them. What are some of the most common marketing mistakes and what can you do to avoid them?

Too much time building, Not enough time marketing.

One of the most common mistakes in marketing is too much time spent on the product and not enough (or any) time spent on the marketing of the product. Whether it is a service or a product that you are marketing for, don’t spend too much time building it out without marketing it first. If you spend years working on something and then do the marketing, you may find out that the interest just is not there for your product or service. Test the market first. Spend a couple hundred or thousands of dollars now, and it will save you money in the long run. If you completely neglect to market the product, how will you know if people are willing to pay it? Keep this in mind and schedule your marketing efforts accordingly.

Marketing to Everyone

When it comes to marketing, you need to pick your audience. Even if you believe that everyone in the world can benefit from your product or service, you cannot market to everyone, so choose the audience that you want to market to and focus on them. For example, laundry detergent commercials are typically marketed towards moms. Why? Because that is their biggest consumer. Choose a niche, market to them only in the beginning and once you dominant that niche you can reach out further in your marketing efforts.

Care for Branding over Customer Acquisition

If you are a new startup and want to focus on branding, that’s great, but you need customers as well! Go acquire the customers first, and then you’ll be able to build your brand over time. Brand building is not about getting your logo out there. The best kind of brand building is having people use your product and then using word of mouth. You won’t see Amazon or Google doing commercials, yet they are billion dollar companies. Why? Because their brand was built by acquiring users by providing an amazing experience.

You may have the greatest product or service available to people, but if it isn’t marketed correctly, you will never see success with it. Avoid the most common marketing pitfalls in order to create the best possible chance for your product or service to succeed. Put money into your marketing, choose your audience carefully and lastly, keep in mind that you need customers first before you can start branding.

Marketing to Generation Z

Gen Z are people born from 1996 to 2014. They are extremely tech savvy and live with unmitigated access to technology and information. Generation Z consumers includes 18-24-year-olds and as this generation graduates from school and enters the workforce, they are an increasingly influential force in dictating the new wave of products and services. What are some data-backed strategies for marketing to Gen Z?

Play Easy to Get

This generation grew up with iphones, deliveries of everyday items to their front door and convenient ride sharing services. They are used to things being easy and convenient, and they are willing to pay a little extra for that convenience. Making products and services easy and convenient will win over this audience.

Get to the Point

Adam Mendler of Custom Tobacco said it best when he said that “increasingly tech-centric, Generation Z is accustomed to making decisions quickly. When selling to Generation Z, communicate your message and value proposition clearly and quickly, or run the risk of losing your audience and the sale.” You do not have any time to waste when it comes to this generation.

Explain How You’re Changing the World

Gen Z has lived through some of the most contentious election cycles in recent memory. They have grown up with passion around certain issues and if you want to reach them, you will need to be equally passionate. Companies  need to embrace their brand and show members of Generation Z how that brand is changing the world because they will not settle for less.

Focus on Ephemeral Content

Generation Z is truly the digital native generation.That being said, they are used to seeing things instantly! Ephemeral content is fleeting, and novel, which is exactly the appeal for many if its users. Live streaming videos, and Snapchat Stories, are a few examples of ephemeral content. This is content that will disappear quickly. You have 24 hours to get that video out there, so don’t delay!

Generation Z has over $44 billion in buying power. They are the most influential, diverse and unique generation to have walked this earth. By 2020 they will make up about 40% of all consumers. With all of that being said, it is easy to understand why we must tailor our marketing efforts to this generation.

Did you know…..  Stay on top of your social media in order to keep your clients happy and attract more potential customers. 

↪ Digital Marketing: Inbound Marketing 👊

What makes a digital marketer tick?…..

(Ed Sheeran) shape of you <3

A Indomável Cassia Eller

U2 Beautiful day 

A happy little piglet. via /r/aww http://ift.tt/2lsWUEo