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Athletepreneur.com
Athletepreneur (ath-leet-pruh-nur) - An individual who excels in both athletics and entrepreneurship.
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Pivots are the essence of entrepreneurship and the key to startup success. If you can’t pivot or pivot quickly, chances are you will fail.
The Art of the Pivot
The customer discovery and customer validation are two processes every startup will have to go through. Inherently a startup is an organization formed to search for a repeatable and scalable business model, but for better or worse many startups never find one. The process of iteration in search of the successful business model is called the Pivot.
Pivots are the essence of entrepreneurship and the key to startup success. If you can't pivot or pivot quickly, chances are you will fail. Steve Blank goes into more detail about pivots on his blog, you can read more here.
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Two University of Michigan AthletePreneurs are raising funds to help make campus transportation safer and more reliable for students.
Swyft's main goal is to keep students safe by making their school transportation schedule more transparent. Other goals of Swyft include:
Lower Universities sexual harassment statistics by getting people home more quickly
Enabling users to book through the app to avoid waiting outside at night Helping university transportation departments track their rider-data
Enabling campus police to become more proactive against campus crime
Who: Erick Gavin & Robby Greenfield
Erick is sprint hurdler on the track team and Robby is a former member of the UM men's soccer team. They are a dynamic duo that possess the skillsets necessary to design and get Swyft off the ground, but they need your help to accelerate the process and get things rolling.
With as little as $5 you can help them get their startup up and running with the support of the university and fellow Athletepreneurs!
Donate here, we did. ;)
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Meet Mowdo: Uber for Lawn Care
Earlier this year, ride-sharing startup Lyft raised an additional $250 million only to be outdone by the $1.2 billion recently raised by Uber. Both companies are growing rapidly to compete in the crowded taxi and limousine industry, which as a market brought in over $11 billion in revenue in the US alone.
In comparison, the lawn care industry is estimated to be $80 billion in the US, making it nearly 8x as large as the taxi industry and a lot less regulated.
Meet Mowdo, touted as "Uber for lawn care." CEO, Mike Fingado recently left his position at Tred.com, the "at home test drive startup" backed by Lowercase Capital and Maveron to pursue Mowdo full time.
Co-founder, Brian Dzingai is a service industry entrepreneur and notable 2x Olympian who met Fingado while finishing his MBA, where they both competed on the FSU track and field team.
Mike hails from "all over" including Silicon Valley, where he says he learned a thing or two.
"My years in Silicon Valley made me who I am today, but I honestly never would've conceived the idea of Mowdo without leaving my comfort zone," said Mike. "The idea came to me while participating as part of the NMotion Accelerator program, based in Lincoln, NE."
"We see a huge opportunity to be a market leader in the lawn care space," said Mike. I challenge anyone to name a national lawn care brand, I guarantee that you can't because it doesn't yet exist."
Mowdo's funding and launch plans are under wraps, but we invite our readers to join the early invite list at Mowdo.com.
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It's good to be the King, as all of his investments are bringing in massive profits on and off the court...
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Sports Launch Thirty Under 30
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Over the past year or so we have had the opportunity to hear stories of triumph and transition from athletes all around the world. One such athlete is Ian Warner. Watch his video above and you will see why we support him and his endeavors.
"I managed to see highs of being a Canadian Olympian and an NCAA All American, to the lows that brought hopelessness. These lows are the moments that have actually left me truly blessed as they have shown me the way to helping others."
We highly recommend you check out Ian's book, Endure: An Athlete's Guide to Faith, Hope and Success. You can pre-order it here.
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Top Startup Accelerators w/ Athlete Founders
Last year a current NFL player and at least two former Olympians applied to Techstars, one of the most prestigious startup accelerators in the world. This according to Techstars managing director David Tisch.
That got us thinking, have any athletes ever actually been accepted? So we asked around and were able to piece together this non-comprehensive list of athlete founders, mentors, and investors associated with some of the top startup accelerators around the country.
Y Combinator is a startup accelerator based in Mountain View, CA. In 2005, Y Combinator developed a new model of startup funding. Twice a year they invest a small amount of money ($14-20k + an $80k safe) in a large number of startups (40-60).
Notable Alumni: Dropbox, Airbnb, Stripe, Reddit, Heroku and OMGPOP.
Athlete Founders:
Garret Johnson (SendHub) - Florida State, Track & Field
John Fallone (SendHub) - Florida State, Track & Field
Ash Rust (SendHub) - University of Durham, Varsity Lacrosse
Jason Shen (Ridejoy) - Stanford, Gymnastics
Wesley Zhao (AthleteNet, pivoted to FamilyLeaf) - U Penn, Football & Track & Field
AlphaLab is a leading startup accelerator founded in 2008 and based in Pittsburgh, PA.
Notable Alumni: Black Locus, The Resumator, NoWait, Shoefitr, and Insurance Zebra.
Athlete Founders:
Rey Coriano (AthleteTrax) - D1 recruited athlete
Betsy Zander (AthleteTrax) - George Washington, Gymnastics
Samantha Weber (ProfilePasser) - Grove City College, Soccer
Techstars is the self proclaimed #1 startup accelerator in the world. With locations in numerous cities, such as Boston, Boulder, and Chicago they have a sprawling alumni and mentor network. Accepting 1% of applicants makes them one of the most selective accelerators in the world.
Notable Alumni: SendGrid, Daily Burn, DigitalOcean, CoachUp
Athlete Founders/Investors/Mentors:
Christina Winkels (Nike+ Accelerator, Sprout) - Competitive Swimmer
Jordan Fliegel (CoachUp) - Pro Basketball
Arian Radmand (CoachUp) - Boston College, Competitive Sailing
Gabe Kapler (CoachUp Investor) - Former MLB Player
Phil Black (Nike+ Accelerator, FitDeck) - Yale, Basketball + Navy Seal
Ty Danco (Techstars Mentor) - 2x Olympian
Capital Innovators provides $50,000 in seed funding, project-based mentorship from a seasoned pool of knowledgeable entrepreneurs, stellar perks, networking, and follow-on funding opportunities over the course of 12 weeks.
Notable Alumni: LockerDome, Cellaride, Juristat
Athlete Founders/Investors:
Gabe Lozano (LockerDome) - Millikin University, Baseball
Chris Pronger (LockerDome Investor) - Former NHL MVP
Bill DeWitt III (LockerDome Investor) - President of the St. Louis Cardinals
The Brandery is a four-month-long program in Cincinnati, Ohio that is focused on turning a great idea into a successful, brand-driven startup.
Notable Alumni: FlightCar, Bitcasa, Giftiki
Athlete Founders/Mentors:
Nick Cromydas (TapFit) - Vanderbilt, Tennis
Scott Lieberman (TapFit) - Vanderbilt, Tennis
Phin Barnes (The Brandery Mentor) - Haverford College, Basketball
500 Startups an early-stage seed fund and incubator program located in Mountain View, CA. They invest primarily in consumer & SMB internet startups, and related web infrastructure services.
Notable Alumni: Wildfire Interactive, Behance, Twilio
Athlete Founders/Mentors:
George Kellerman (500 Startups Partner) - X Games athlete
Jonathan Cordeau (LaunchTrack) - Eckerd College, Baseball
Cheryl Yeoh (Reclip.It) - Cornell, TKD Fight Team
So does being an "AthletePreneur" automatically place you in the top 1% worthy of these prestigious business accelerators? Not necessarily, but there is clearly a trend here. Athlete founders in these top accelerators are consistently raising more funding than most of their peers immediately following the accelerators. Perhaps it's their coachability and work ethic that separates these founders from the rest. I like to think "Demo Day" is like game day for these "AthletePreneurs" and believe me they want to win!
Written by Mike Fingado
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Athletepreneurs Combining Passion with Business
There are many different sports elite athletes compete in and just as varied are the business ventures these athletes partake in. The key is for athletes to start businesses that will best fit their skill set and passion. To show just how diverse athletes' business endeavors can be, here is a bit of inspiration to start whatever business you have always wanted to.
Eddie George
Sport: Football
Business Ventures: Architecture company named “Edge Group” and Author
Venus Williams
Sport: Tennis
Business Ventures: Interior design company named “V Starr Interiors”, Author, and part owner of the Miami Dolphins
Maria Sharapova
Sport: Tennis
Business Venture: Candy company named "Sugarpova"
Greg Norman
Sport: Golf
Business Venture: Golf lifestyle and consulting company named “Great White Shark Enterprises”
Rick Mirer
Sport: Football
Business Venture: Mirror Wine Company, a winery in St. Helena, California, that sells Cabernet Sauvignon and Sauvignon Blanc online and through distributors in 12 U.S. states.
Tony Hawk
Sport: Skateboarding
Business Ventures: He is the founder, President, and CEO of Tony Hawk, Inc., which he continues to develop and grow. He is also the founder of the Tony Hawk Foundation, which works to create skateparks and empower youth in low-income communities. Author: How Did I Get Here?: The Ascent of an Unlikely CEO
John Elway
Sport: Football
Business Ventures: Elway remained involved with Denver-area business interests after his retirement, running two steakhouses and designing a line of products for Bassett Furniture. He also devoted his time to fighting child abuse through his work with the Elway Foundation.
This just goes to show there is no right or wrong business for athletes. All that is needed is a passion, planning, and the proper preparation for what is to come post athletics. With these ingredients it is possible to find success off the field in many ways. So get out there and find your passion!
This article was written by Ian Warner.
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How Warren Buffet and Quicken Loans Dropped the Ball
With nearly impossible odds it's amazing that anyone truly believed that they were going to win this years Billion Dollar Bracket Challenge. Even before the end of the first round, there were no remaining perfect brackets in the contest.
The competition, put on by Quicken Loans and Yahoo Sports and backed by Warren Buffett's Berkshire Hathaway (BRKA), would have given away $1 billion to any contestant who correctly predicted every winner in this year's NCAA men's basketball tournament.
It was genius marketing by the Quicken Loans team given the timing of March Madness and tax season. However, I think we are the first to point out that the contest was only put on for the NCAA Men's Tournament. Don't women file taxes too? I am not suggesting that Warren Buffet and Quicken Loans are sexist. However, I do believe they truly missed out on a huge marketing opportunity to continue the contest, while at the same time helping to give the Women's Tournament some much deserved love. Just how many people participated? There were over 8 million entries to the Men's Billion Dollar Bracket Challenge, not to mention the 11.1 that did the same on ESPN's Tournament Challenge.
But wait what about the Women's Tournament participation? Well, there is the Women’s Tournament Challenge presented by Capital One. Even President Barack Obama filled out his women’s tournament bracket on ESPN. The prize? A measly $5,000 Best Buy Gift Card. Really...Capital One and Best Buy the best you could do is $5,000?
Warren Buffett knowing the odds were in his favor could and should of created the same buzz around the Women's Tournament with his Billion Dollar Bracket as he did with the Men's Tournament. Imagine grown men across the country asking their local Buffalo Wild Wings to televise the women's games. Even if it takes a billion dollar contest, I think millions of eyes on women's sports would be a good thing. Unfortunately, Mr. Buffett and Quicken loans dropped the ball on this one.
Written by Mike Fingado
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You’ll find that the hard work and commitment required as an athlete will prove an asset to your new business, and will help you thrive and succeed in the same way.
This interview with Lisa Falzone, the C.E.O. of Revel Systems and a former Pac-10 varsity swimmer from Stanford, was conducted and condensed by Mike Fingado.
Q. Was Revel your idea? How did you get involved with this concept?
A. Revel was a joint venture between myself and my co-founder, Chris Ciabarra. We initially set out to create an online ordering app for the iPhone, but immediately realized what was lacking in the restaurant and quick service space: a sleek, intuitive, and powerful point of sale solution. Existing restaurant POS systems were bulky and archaic--we set out to create a new and powerful solution based on the then recently released iPad.
Q. What was your biggest accomplishment as an athlete?
A. My biggest accomplishment as an athlete was while swimming at Stanford: winning the Pac 10 team title, and swimming for the 6-time Olympic coach.
Q. What has been your biggest accomplishment as an entrepreneur/founder thus far?
A. My biggest accomplishment by far is having built an awesome team here at Revel, and developing a product that empowers businesses across the world.
Q. Do you have any mentors that have helped you in business or athletics? Both?
A. Yes, my family has been awesome. I'm also always inspired by people who have created revolutionary, amazing products and concepts: Richard Branson, Steve Jobs, and Albert Einstein being my foremost inspirational figures.
Q. What is next for Revel? Where do you rank within your sector? Anything new and exciting in the works?
A. Revel is always growing and changing to meet client needs and the ever-changing POS and payments space. We work with an array of exciting partners, and are constantly creating new experiences, features, and products throughout the retail and hospitality space. Within our industry, we are the best POS on the market. This may seem like a bold claim, but we back it up with the fact that we are the only POS platform that is flexible and robust enough to handle any business, and meet the needs of a growing and constantly changing market. We have thousands of happy clients in retail, restaurants, and everything in between.
Q. Are you aware of any other successful female athlete + entrepreneurs?
A. I’m not yet aware of other female athlete + entrepreneurs, but I think the two qualities are inextricably linked--as both an athlete and an entrepreneur, I can speak from first-hand experience that both take drive, passion, and unfailing commitment to the task at hand.
Q. What advice do you have for other collegiate athletes looking to transition into business or entrepreneurship?
A. Remember what you’ve learned from your mentors and coaches, and take passion and drive that helped you succeed as an athlete and apply them to your entrepreneurial project. You’ll find that the hard work and commitment required as an athlete will prove an asset to your new business, and will help you thrive and succeed in the same way.
Q. Do you have any superstitions or rituals that you had while an athlete at Stanford? Or in business now?
A. I'm fairly superstitious. I used to have this green sweater I wore when we raised our series A of $3.5M, and after that it seemed whenever I wore it I was lucky in instances where money was involved. I have other “good luck” articles of clothing, all which apply to similar superstitions.
Q. If you could work for one company besides running your own what company would it be? What companies do you envy?
A. I’ve always admired Apple’s product and vision. It would also be extremely interesting to be an angel investor, as I would get to chat to entrepreneurs all day.
Q. What’s your favorite brand?
A. Revel!
Follow: @LisaFalzone + @RevelSystems.
Thanks to Lisa and the Revel team for inspiring other Athletepreneurs!
Supporting athletes pursuits during and after their athletic careers. Helping mentor, sponsor, & fund the next generation of world class athletes and future CEO's.
Follow: @athletepreneur
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The Athletepreneur team has finalized our picks for the NCAA March Madness Tournament. As for early round upsets we have #12 Harvard out of the East Region upsetting #5 Cincinnati. Making the Final Four will be Louisville, Michigan State, Florida, and Wisconsin. Our predicted champion is #1 Florida, which honestly hurts to say being Florida State Alumni. The Billion Dollar Bracket Challenge is free to play and can certainly make watching the games more exciting. However, if you are a student-athlete we suggest enjoying the games without filling out a bracket and don't gamble at all for that matter. The NCAA has created the hashtag #DontBetOnIt on Twitter to educate student-athletes about the rules surrounding March Madness and other NCAA sporting events. Everyone else, good luck!
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From Athlete to Billion Dollar Entrepreneur
Nike, Li-Ning and Under Armour are some of the world’s largest sporting apparel companies. Everyone knows that, but what isn't common knowledge is that each of these companies were founded by what we now consider "Athletepreneurs." Founders Phil Knight, Li Ning, and Kevin Plank all started their ventures' as athletes in their given sports of track and field, gymnastics, and football. Although they each excelled in different sports, they were all able to harness their inner athlete and go from a game plan to business plan, to launch and grow their own billion dollar companies.
The Nike Story
Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper that proposed quality running shoes could be manufactured in Japan that would compete with more established German brands. But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance.
He made a cold-call on the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to make Knight a distributor of Tiger running shoes in the United States. When the first set of sample shoes arrived, Knight sent several pairs to Bowerman, hoping to make a sale. Instead, Bowerman stunned Knight by offering to become his partner, and to provide his footwear design ideas to Tiger. More on the story of Nike.
How Being an Athlete Helped
Phil Knight had the athlete connections to help him spread the word of his new brand. If he were not an athlete he likely would not have known Bowerman and been able to reach out to him for help. Bowerman’s endorsement in the brand played a huge role in the early success of Nike among elite runners. If it were not for this early connection to such a famous coach Nike may not have grown into the brand we now know it as today.
What Makes Nike Different
Changed the game of athlete sponsorship with Michael Jordan
First company to realize the potential in sponsoring NCAA schools
Company focuses on product look over performance
Much of their products are worn casually as part of pop culture
One of the most recognizable logos in the world
Personal Input
As a track athlete and football player, I avoided Nike products for most of my life because I felt that they always focused on design over actually building a superior performing product. Once I got to college at Iowa State I was forced to wear all Nike products because they sponsored our athletic department. Over the years their products have grown on me and to this day I continue to wear them.
Growing up I wore a lot of Nike products causally. My first big purchase was in 1996 when I bought my first pair of Air Jordan shoes, which was a much bigger deal than I realized at the time. All my friends at school loved the shoes and wanted a pair and to this day people still collect those shoes I once had.
The Li-Ning Story
Li Ning is a Chinese Olympic medalist who won 6 medals at the ‘84 Summer Olympics. This gave him the nick name “The Prince of Gymnastics.”
A few years after retirement he created Li-Ning, which would provide apparel, shoes, and accessories for use in sport and leisure. In the early years of the company they focused solely on sponsoring events within China to build brand awareness. They sponsor China’s Olympic teams, and most of the Chinese professional sports leagues.
Considering how much money the company pulls in per year, the brand is surprisingly still a relatively unknown name in North America. However, they did not make the jump to the USA until the early 2000’s. They have recently started signing endorsement deals with American athletes, most notably Dwyane Wade, Guard for the Miami Heat.
How Being an Athlete Helped
Li Ning built his company on the same excellence in sportsmanship that he exhibited throughout his professional gymnastics career. China does really well in Olympic sports and the Games bring a lot of attention to the country. Instead of just focusing on global star athletes, he made sure that local Olympic athletes were a large part of the Li-Ning sponsorship strategy.
During the 2008 Beijing Olympics, Li Ning lit the torch for the Games. He was the main sponsor for the hometown Chinese team. This put Li-Ning and his brand into the international spotlight.
Personal Input
I have never owned a single Li-Ning product. I had never heard of them until 2006 when they signed NBA star Baron Davis. I have always wanted to try out their products, but they don’t seem to be that easy to purchase in North America. Most stores in the US and Canada don’t hold their products and their websites are not that easy to navigate.
It is easy to understand how the company is doing so well in China though. The Chinese team does very well at the Olympics and they are often national heroes to the billions of people back home. When I made the Olympic team in 2012, the Chinese athletes were often covered head to toe in Li-Ning.
The Under Armour Story
Kevin Plank was a walk-on football player at the University of Maryland. While a member of the team he noticed that his teammates had a huge problem with the basic cotton t-shirt worn under their pads. This material was leaving players uncomfortable and drenched in sweat.
Upon graduation Plank set out to find the perfect material that would help to wick away sweat and keep athletes dry during practice and games. He then relied on his football teammates to try out the products. He made sure to explain to players that the new material would enhance their performance. Within weeks his teammates were all asking where they could get more of these shirts.
This grass root marketing strategy combined with an expensive ad in the ESPN magazine spread the word about this new company very quickly. By 1999, Plank had hit a million dollars in direct sales and started to gain the attention of investors and teams wanting his product.
How Being an Athlete Helped
Being a walk-on at a Division 1 NCAA university is not easy. You are often treated as a second-class citizen to scholarship players. So it takes a lot of grit to work your way from the bottom of the pile until you are finally noticed.
To survive this environment it takes a lot of resolve and that is a trait that is useful for entrepreneurs. Being an athlete meant that Kevin could really understand what athletes needed and were looking for. He was able to identify a distinct problem and created a viable solution that was a better product than anything else available. He used his athletic resolve to hustle his way into face-to-face meetings even when people turned him away.
What Makes Under Armour Different
Revolutionized sports with products that wick away moisture
Caught Nike off guard, forcing them to respond with Dri-Fit products of their own.
Not a flashy company and they don’t rely on high profile athlete endorsements
Focus on youth and collegiate markets
Personal Input
Under Armour broke into the market with a vengeance. When I first had heard about them it was the year 2000 and I was playing youth football in Toronto. I saw a product catalogue and I put it beside my bed and looked through it every night because I wanted the product that bad. It came in so many awesome colors, the science made sense behind it, and I felt like it would show my body off. Every thing about the product spelled increase performance in my eyes.
Key Takeaways
Li Ning - being in a large hometown market helps when launching a product, early adopters are key.
Under Armour - If there is a better product that will enhance an athletes performance athletes will buy into it.
Nike - Building a great brand often means associating it with greatness. i.e. Michael Jordan and others...
Even without much formal education or work experience in apparel merchandising, each of these Athletepreneurs were able to launch successful athletic apparel brands. This success is largely in part due to their athletic roots and connections from being elite athletes.
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Athletepreneurs to Launch Protective Headgear Startup
Picture this. You pitch a ball at the batter and you hear crack! Problem is that the sound did not come from the bat hitting the ball; it came from the ball hitting your skull. Every time a pitcher steps up to the mound to do his job he is at risk of being hit by that ball. The average speed of that ball is 83mph when it comes off of a bat and connects with an athlete’s head.
Head injuries are now a huge concern for many sports. Which has opened the door for entrepreneurs who are eager to see these sports become safer for athletes. In January 2014 the MLB announced that pitchers now could use headgear. It is now optional for pitchers to wear the gear meaning these pitchers need to be convinced. This brought an influx of companies to put their products to the test. Products get tested for their ability to be able to withstand the impact of an 83mph ball baseball.
Introduce Leader Headgear, which is founded by three former athletes looking to change the protective headgear game for good. Rich Andrews is one of the founders and a former NFL kicker. He has had ideas like this for years but was in search of a partner to help him make it happen.
Though his searched was long and frustrating, he chose to endure and be persistent in his pursuits. He had always envisioned that the company would be called Leader Headgear and it just so happen to be his partners names are Larry and Dale (hence the LDR logo). His persistence paid off and he finally had his dream team.
Rich spent most of his time after the NFL in the manufacturing industry. Spending a significant amount of time in China learning about different fabrics, materials and technologies. It was through these experiences that he discovered and played with the idea of making head gear to help protect athletes.
Their technology is safe yet it still fashionable and comfortable. This is where they separate themselves from many of the competitors on the market. Pitchers have been slow to adopt the idea of the headgear because they don’t want anything to distract them from doing their job. One pitcher stated that the cap is not Major League ready as of yet because it is too big, hot and not comfortable. LDR is different from companies like IsoBox who have not been able to meet the needs of the best pitchers in the world.
LDR isn’t just trying to change baseball safety but also wrestling and soccer. Two of the founders were NCAA wrestlers. One had so many concussions that years later he needed brain surgery to fix many of the issues. This is a huge motivating factor for the team as they have been affected by the lack of safety directly. LDR is looking to provide products for wrestlers that have the ear protectors built into creating one complete package. In fact, the team plans to release the wrestling headgear at this years NCAA Big 10 championships.
Watch out for LDR and their headgear coming soon. This story represents Athletepreneurship at its finest.
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The Fastfood Pro Athletes Love to Eat
One secret of swimmer Michael Phelps’ astonishing performance in the 2008 Olympics in Beijing was consuming as many as 12,000 calories in one day. Other athletes fuel up on some of the following foods: A pound of pasta drizzled with olive oil (about 800 calories), a dozen eggs (about 840 calories), a pint of Ben & Jerry’s cheesecake brownie ice cream (about 1,000 calories), pizza (about 2,000 calories).
We sampled the major pro leagues and here are the top 5 fast food joints you can catch your favorite athletes grabbing a bite.
5. Chick-fil-A - They have their own sauce that tastes good on everything and I have to say this was my go-to favorite after practice as a former NCAA athlete.
Sample Pro Athlete Meal: 2x Chick-fil-A® Spicy Chicken Sandwich Deluxe, 1x 12-count Nuggets, 1x Waffle Fries, 1x Vanilla Milkshake
Calories: 2560 Protein: 128g Fat: 128g
4. Pizza Hut - With pizza, pasta, and wings on the menu, Pizza Hut is the go to spot for not only sports fans, but many pro athletes.
Sample Pro Athlete Meal: 1x Medium Chicken Supreme Pizza, 1x Meaty Marinara.
Calories: 2290 Protein: 118 Fat: 102
3. KFC - Perhaps the most protein packed choice, you certainly can't go wrong with a good old Southern-Style meal.
Sample Pro Athlete Meal: 10pc Extra Crispy™ Tender, 1x Mashed Potatoes, 1x Mac & Cheese, 1x Famous Bowl.
Calories: 2200 Protein: 148 Fat: 102
2. Subway - Athletes everywhere endorse it, but how many actually eat it? Apparently more than you might think. When there isn't a Jersey Mike's or Quiznos around Subway is a solid choice found just about everywhere.
Sample Pro Athlete Meal: 1x 12" Tuna Sub on 9-Grain Wheat Bread, 1x 6" Oven Roasted Chicken, 1xBeef Chili (8 oz)
Calories: 1150 Protein: 58 Fat: 54
1. Chipotle - Thanks to a solid menu and non-traditional marketing tactics college students and professional athletes alike can be found frequenting Chipotle like it's an addiction.
Skateboarder Tony Hawk, the NBA’s Mario Chalmers and Drew Gooden, and pro lacrosse player Paul Rabil are among the athletes who can flash a personalized Chipotle card in exchange for one free burrito daily until their final days.
Sample Pro Athlete Meal: Burrito bowl with double meat, all of the salsas, sour cream, cheese and guacamole from Chipotle. (1315 calories.)
It is no coincidence that many of these franchises are on the Entrepreneur 2014 Franchise 500® List. For some added humor our friends at Maxim created this list: If 10 NFL Players Were Fast Food Menu Items
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A dozen former pros made at least $12 million last year, by our count, and a collective total of $332 million. Several were the best players their sport ever saw. Of these athletes many are more than endorsing companies, many are starting their own. Check out which Athletepreneur is the top earner, according to this latest list by Forbes.
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Athletepreneur Julia Murray: Olympian Turns Foodie
This week we tip our hat to Athletepreneur Julia Murray. A born and raised Whistlerite, daughter of the late Crazy Canuck, Dave Murray, 2010 Ski Cross Olympian, World Champion Medallist and now on her way to becoming a Holistic Nutritionist. Not all Olympians get into the cereal making business when they retire, but for Julia, Farmer's Markets and becoming a part of the talented local entrepreneurial artisan population seemed like the 'organic' route.
Jules Fuel for breakfast was something Julia started developing well before the Olympics. She was in need of a low glycemic option for breakfast that would sustain her throughout her full days of training, and a concoction that would allow her to feel full and light at the same time, so that she could get the most out of her body and her day.
Since retiring from competition, she decided to take it to the Whistler Farmer’s Market because of the interest in the special recipe she was getting from her family and friends. With positive feedback at the markets, and her "Athletepreneur" spirit, she is now taking it to the next step.
Julia is excited to announce that Jules Fuel is now ready for Whistler’s grocery store shelves.
Angela Perzow-Pelz and Martha Heintzman at Olives Market are excited to have the fuel. ‘We are thrilled to have one of our own local Olympian’s products on our shelves’, says Angela.
Julia's personally created blend of superfood ingredients include quinoa, goji berries, pumpkin, flax, and chia seeds. It is 100% organic, vegan, low-glycemic, nutrient-dense, high fibre, antioxidant-rich, and, in her own words, 'Purely Vitalicious'. There's no added sugar, in fact each ingredient in the pouch comes in its raw form.
"I can't tell you how excited I am to get Jules Fuel out there for the world to enjoy! I'm planning on continuing to develop the company in order to provide people with tasty, complete functional foods to fuel their day, thus allowing the extraordinary possibility of achieving their healthiest self. I see Whistlerites as being some of the best people to start fuelling the Jules Fuel fire."
Julia stays true to the brands athletic ties, with former Ski Cross teammates, Kelsey Serwa (Olympic Silver Medalist) and Marielle Thompson (Olympic Gold Medalist) as Jules Fuel ambassadors.
Are you an Athletepreneur? Request an invite to our private group here.
Instagram: @julesfuel
Twitter: @julesfuelyum
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Miami Spartan Race
What is a Spartan?
A Spartan was an elite warrior from Ancient Greece, located on the island province of Sparta. Trained from infancy to be nothing but soldiers and was to be perfect in every respect aspect of war, and nothing else. The result was a warrior who thought nothing of danger, expected to always win, and created a sense of dread in opponents.
Are you ready to be a Spartan?
The Miami Super Spartan Race is scheduled for April 12th & 13th at Oleta River State Park. The mission is to get you active, healthy, excited about change, and return to the ancient roots where running through woods, getting dirty, and facing adversity was part of everyday life. The event is all about challenging today’s perception of normal.
We are giving away a FREE ENTRY code to one lucky Athletepreneur who would like to participate in this event. Simply send an email to [email protected]. For those that email and do not win the free entry, there is still an option for a 15% discount.
Not in Miami - check out an event near you!
WE ARE SPARTA!!!!!!!!
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