altamiraadvisors
Alta Mira Advisors
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"Efforts and courage are not enough without purpose and direction." —John F. Kennedy
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The State of the Marketing Industry in 2019: 7 Trends to Watch Out For
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39 Sales Email Subject Lines That Get Opened, Read, and Responded To
Want better email open rates? This helpful blog post has great ideas on...
better subject lines. Thank you HubSpot!
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#marketing #digital marketing #online marketing #advertising #entrepreneur #business #small business #startup
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Please join CX Leader, Leela Gill, speaker at the ISG Customer & User Experience Summit next week in San Francisco!
https://cxuxus19.isg-one.com/
#userexperience hashtag#digitaltransformation hashtag#innovation hashtag#changemakers hashtag#changemanagement hashtag#customer hashtag#technology hashtag#sanfrancisco
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To Bot or Not to Bot - Is that the only question?
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The Art of ABM: Synchronization
While programmatic campaigns help B2B marketers generate awareness among their targeted contacts, they may not be the most effective way to generate opted-in leads for sales. Simultaneously, only running lead gen campaigns (e.g., content syndication), fails to effectively surround and nurture the entire buying committee. For ABM programs to achieve maximal impact, B2B marketers must synchronize programmatic campaigns and lead gen channels, enabling each to learn from one another so that you can continually home in on the accounts most likely to convert. – Integrate’s Enterprise Playbook to ABM Demand Gen
#marketing #digital marketing #online marketing #advertising #entrepreneur #business #small business #startup
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The Guide to Creating A Killer Ideal Customer Profile
https://albacross.com/newsroom/ideal-customer-profile/
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"Your success in life isn't based on your ability to simply change. It is based on your ability to change faster than your competition, customers, and business.
Mark Sanborn
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“Your life does not get better by chance. It gets better by change.” — Jim Rohn
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“Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.” – Barack Obama
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Improving Your Brand: Eight Ways You Can Reach Your Audience
When you hear the word “brand,” what comes to mind? Is it a fancy logo or a catchy slogan? If so, you might want to look deeper.
Your brand is what sets you apart from competitors. It embodies your mission and values, and it connects you with like-minded consumers and clients. It is your organization’s identity.
If you feel your brand is falling short, consider these tips from members of the Forbes Communications Council on ways you can improve and grow.
1. Understand Your Brand’s Strengths And Weaknesses
The best way to improve your brand is to know why it’s underperforming. There are so many elements that go into crafting the perfect brand strategy; some things are internal (e.g. your value proposition) and some are external (e.g. what your prospects want or need and what the competition is offering.) The right brand strategy for success is going to be perfectly unique to every company. Doing a thorough brand analysis, including gathering insights from target audiences, can help you understand the strengths you should dial up and the gaps that you need to fill. - Ellen Sluder, RingBoost
2. Think Deeper Than Aesthetics
Companies looking to improve their brand should go beyond the visuals. Take a closer look at your missions, values and core values, and let them guide how your overall brand will not only look aesthetically but also how it will feel emotionally. - Maria Juan, Peerfit
3. Get Your Employees On The Same Page
The best way to improve your organization's brand is to first recognize and establish your unique mission as the foundation and guiding light. When your employees understand and share the same goals and values, it becomes much easier to be on the same page and build a successful company. - Anna Maria Lee, CultureIQ
4. Create Buzz
To improve your organization's brand, create more buzz — that energy that excites your target market and has them wanting more. Create value for your audience. Share your knowledge and get the word out. Create a buzz at events and online. Motivate the press, your partners and your clients to talk about your company in an authentic, personalized way. Your brand is their perception, so help them know your "greatest hits.” - Leela Gill, Alta Mira Advisors
5. Connect With Influencers In Your Market
Identify the influencers in the market you are interested in and bring them into your inner circle. Leverage their thought leadership and insight to reach your audience and improve your brand. - Elisia Choi, ICAgile
6. Focus On Existing Customers
I think a lot of places focus on recognition – getting your name out there and having a distinct and creative logo. While those are important foundations, continued brand growth and improvement heavily relies on what your current customers think of you. I’ve learned that building positive sentiment with existing customers will help retain consumers and increase referrals. - Mary Silva, Riephoff Sawmill
7. Review Customer Data And Feedback
The best way to improve your brand is to first understand how it’s perceived by your target audience. Brand is what people are saying about you, not what your logo looks like. Invest in some unbiased, credible research to identify the good, the bad and the ugly. Relying on data is the best way to remove emotion and subjectivity, and pave the way for truly effective improvement. - Kathleen Hertzog, Canton & Company
8. Craft A Strategic Digital Plan
The best way to improve your organization's brand is to develop and execute a digital plan. This includes creating a social media strategy, complete with goals and metrics that build your brand across all relevant channels, an optimized website, and publishing and PR opportunities that promote the core values of your brand. This will keep your messaging on-brand and open better and faster chances to grow and manage your brand, while connecting with the right audience. - Christina Hager, Overflow Story
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