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Millennials care about CSR

Studies also shows that a significant number of millennials say they will make personal sacrifices to have a positive impact for the things they care about most. This means that they may even pay more for a product benefiting a cause, share products rather than buying, or even taking a pay cut just to work for a company they believe is having a positive impact. 73% of millennials say they will pay more for a product that is sustainable according to the 2015 Nielsen Global Corporate Sustainability Report.