Netflix cuts ad prices, rethinks Microsoft deal in pursuit of growing revenue

The streaming giant is revisiting its 2022 agreement with Microsoft in a bid to optimise and restructure their ad formats to drive maximum return on revenues. from Campaign Asia https://ift.tt/ZCgW3i4

Asia-Pacific Power List 2023: Sarah Tucker, LinkedIn

Her content marketing strategies and partnerships have elevated the reputation of LinkedIn’s marketing solutions for businesses, while taking bold steps to develop female talent. from Campaign Asia https://ift.tt/04alQME

Twitter: Is Elon Musk the biggest obstacle for advertising on X?

SOUNDING BOARD: Rebrand or no rebrand, Campaign asks if the real reason advertisers have abandoned Twitter is a lack of confidence in Elon Musk? from Campaign Asia https://ift.tt/fe1sQD3

Veteran brand and tech leaders join Tech MVP 2023 award jury

The jury of six technology leaders from MetLife, SCMP, LiveRamp, Quantcast and ElucidateX will judge entries in this year's awards for the region's top tech talent and products, with Campaign Asia-Pacific's tech and media editor Shawn Lim, as chair. from Campaign Asia https://ift.tt/fTokhFr

Goodbye influencer marketing, it was nice knowing you

Who are ESOLs, and how can marketers work with them for their ability to drive business results and sales? Anymind's Kosuke Sogo explains. from Campaign Asia https://ift.tt/2dmRBP3

Hyundai taps history to celebrate women's football during World Cup

The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations. from Campaign Asia https://ift.tt/KTAgOlN

Beware of 'media pitching' AI tools

Every PR will recognise the struggle to pitch to the media. It’s the part of the job where outcomes don’t match efforts. So it’s no wonder that AI-based services are cropping up promising a solution for ‘media outreach’. But do they work? from Campaign Asia https://ift.tt/NhAEwGo

Reframing how we talk about generations and youth culture

The use of generational labels makes less sense in the modern era. from Campaign Asia https://ift.tt/EX6Pc8x

KFC converts restaurant into omakase experience to celebrate Teriyaki Burger launch

The branch will open on August 4th in London. from Campaign Asia https://ift.tt/UZSt7aC

Wavemaker appoints trio of client presidents to lead global practices

Practices span fast-growth clients, consultancy and B2B. from Campaign Asia https://ift.tt/bpMfjZx

AI-n't a party without Cadbury's new birthday celebration campaign in India

Mondelez India brings AI to the masses by reimagining the birthday song, but can Cadbury's latest tune stand the test of time? Everyone's favourite squirrel Ad Nut explores. from Campaign Asia https://ift.tt/k9xQ1He

Burger King sells more burgers in Taiwan with AI assistant

INSPIRATION STATION: Appier’s AI technology is boosting interaction and conversions for Burger King online in Taiwan, and generating customised offers for consumers regardless of weather conditions. from Campaign Asia https://ift.tt/nLZx6Mz

Why an insurance company created a boy band supergroup

The group, Boys No More, includes stars from popular ‘90s bands. from Campaign Asia https://ift.tt/LyvoAIS

H&M files lawsuit against Shein in Hong Kong for copyright infringement

The Swedish fast-fashion giant is suing its rapidly-growing Chinese rival Shein in Hong Kong, for what it claims is "a substantial reproduction of copyrighted works." from Campaign Asia https://ift.tt/6E50dGP

TikTok set to launch e-commerce business in US with Chinese goods

TikTok aims to emulate the achievements of China-founded shopping platforms such as Temu and Shein in the US. from Campaign Asia https://ift.tt/ZPuaMof

A return to normal or the new normal: Where now for the Chinese tech giants?

Even with a cautiously optimistic growth picture driven by hopeful fund managers and analysts, tech giants in China are still working to establish a new market status quo, opines Ian Whittaker. from Campaign Asia https://ift.tt/6UmCLDT

Meta’s revival picks up in Q2 as revenue grows 11%

Mark Zuckerberg outlines plans to “pour gasoline” into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth. from Campaign Asia https://ift.tt/NaqJu0x