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26 Impressive Moments in Tokyo (III)
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26 Impressive Moments in Tokyo (II)
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I like the simple execution of the stamp animation; I like the insight that stamp of your name tells who you are; I especially like the natural and funny way they introduce the products by introducing the casting in the end.
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A classic trick, grabbing a USP (unique selling point) and exaggerating it into impressive effect. I think it still works today, plus the art direction and silver tone are masculine and cool.
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Another nice piece from Cannes Lions 2016.
Cool and authentic way to show the brand’s sporty, young, energetic and adventurous spirit.
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One of my favorites from Cannes Lions 2016.
People all say that traditional advertising is dead, or dying, but print is still my favorite channel for ads. It’s challenging thus can be very smart. Plus it asks for only one second of attention, why not.
Like this piece from McDonald, the message is clear that McDonald opens till late. But I like how it carries out McDonald’s role as a friend, a loyal company, always there understanding and supporting our dreams.
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